WPP and Microsoft to Creatively Transform Content Production Through New Cloud Studio Partnership

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns “Partnering with Microsoft on Cloud Studio…

Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Viant Technology Inc. , a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39's Advanced Contextual Data Marketplace into Viant's advertising software, Adelphic®. The integration scales Adelphic's library of pre-bid contextual data providers, accelerating advertisers' abilities to elevate their media performance in cookieless environments.…

Agora and Wipro Announce Partnership to Power Real-Time Engagement Through Voice and Video Services

Agora, Inc. , a pioneer and leading platform for real-time engagement APIs, announced a partnership with Wipro, a leading global information technology, consulting and business process services company, to power the company's real-time engagement (RTE) and communication solutions. Through the partnership, Wipro furthers its commitment to fast, high-quality, and reliable real-time voice and video capabilities. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI "We're excited…

Fabric Announces Partnership Program, Bolstering Retailers’ Efforts to Modernize the Online Brand Experience

Fabric, a headless commerce platform purpose-built for growth, unveiled its Partnership Program with a mission to democratize headless commerce. The program will bring together leading technical partners and system integrators across retail and e-commerce to provide brands with the tools they need to quickly build next-generation customer experiences, without the need for valuable engineering resources. Launching the program with headless content management platform Amplience, Fabric partners can integrate with its…

Broadcast Management Group and All Access Creative Announce First of its Kind Global OTT Content Creators Partnership

Broadcast Management Group, Inc. (BMG) and All Access Creative (AAC) announce a first of its kind partnership enabling clients to create and launch Over the Top (OTT) networks faster, better, and more cost effectively. The collaboration focuses on innovative technologies, world-class programming formats and premium creative packaging to help major brands take control of reaching their consumers. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights "BMG and All Access will partner…

RenderSEO Proudly Announces Official Data Axle Partnership

RenderSEO, a local search optimization company backed by powerful listings management technology, announced its partnership with leading business data provider Data Axle (formerly known as Infogroup). Today, RenderSEO, a local search optimization company backed by powerful listings management technology, announced its partnership with leading business data provider Data Axle (formerly known as Infogroup). By harnessing Data Axle’s processing abilities, RenderSEO customers can quickly and accurately update…

Liquid Media and Insight TV Forge New Channel Partnership

Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Under the proposed alliance, Insight, the leading millennial-focused global channel and content producer, will distribute select Liquid library content across their global distribution network.…

Symphony Talent Announces Distinctive Research Partnership with Aptitude Research and Talent Board

Symphony Talent, the only recruitment marketing technology company to combine CRM, career sites, and programmatic advertising, announced a unique partnership with Aptitude Research, an independent research-based analyst and advisory firm and Talent Board, the first non-profit organization focused on candidate experience, to create a four-part report. The distinctive report addresses how Fortune 10 companies develop exceptional experiences for their employers and candidates. Marketing Technology News: Avatier Unveils…

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through an integrated approach to conversational advertising. Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations…

Astraea Announces Partnership With Cuebiq

Fusing geospatial and location data intelligence. Astraea, developer of the EarthAI geospatial analytics platform, today announced a partnership with Cuebiq, a leader in mobility intelligence and offline consumer insights. Fusing geospatial and mobility datasets give organizations a comprehensive understanding of the Earth's surface and those who live on it. By combining Cuebiq's innovative, flexible tools and vast mobility data catalog with Astraea's end-to-end AIOps platform, the partnership brings together two important…

The Winning Seat Announces Partnership with SES Media Group

TLS Holdings, Inc., parent company of The Winning Seat ®, and BX3, a specialized operations and capital consultancy, announced that TLS Holdings, Inc. has entered into a national master reseller agreement with SES Media Group (SES), a Westport, Conn.–headquartered media services business focusing on cutting-edge and disruptive media and advertising technology. SES will be the exclusive seller of The Winning Seat ®ʼs advertising offerings. In addition, SES will manage opportunities for other entities to sublicense The…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  Following a year with the Swedish technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Marketing Technology News:All Eyes On OOH Advertising As People Emerge From Lockdown Brand Metrics enables publishers to prove the…

ancora Software Announces New Partnership with Global Source-to-Pay Specialists excelerateds2p

ancora Software, an industry leader in Intelligent Process Automation solutions including patented technology for Intelligent Document Classification and Advanced Data Capture, is excited to announce a new partnership with leading global source-to-pay and supply chain transformation specialists, excelerateds2p. ancora Software is partnering with excelerateds2p to provide an integral part of a new, intuitive application, Intelligent Invoice Express (IIE). IIE is a time-saving application which supports suppliers who…

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

In collaboration with Mitsui, Zefr will bring GARM standard brand suitability solutions for video platforms in Japan as investment in video platforms grows in the market. Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as…

First Insight And Luxury Connect Expand Partnership

First Insight, Inc., the world’s leading technology company that is transforming how companies make product investment, pricing and marketing decisions, today announced a partnership with Luxury Connect, the premiere global brand management and strategy consulting organization bringing luxury brands to India. The partnership will establish Luxury Connect’s Technology and Innovation arm, which will continue Luxury Connect’s mission to serve all aspects of the retail and luxury industries worldwide. Marketing Technology…

Axiom and LeapXpert Announce Partnership For Microsoft Teams Solutions

LeapXpert and Axiom IT Solutions Pte Ltd announced a new partnership agreement for Axiom IT Solutions to deliver LeapXpert’s award winning conversational solutions. The partnership brings together Axiom IT Solutions’ deep experience across the Microsoft suite of cloud solutions, with a particular focus on Microsoft Teams and utilizing LeapXpert’s expertise to enable enterprises to embrace messaging applications like WhatsApp, WeChat, SMS, Signal, LINE and Telegram. Marketing Technology News: ReelTime to Launch Roku…

ForgeRock Expands Partnership with Google Cloud

ForgeRock Identity Cloud Now Available for Purchase Directly on the Google Cloud Marketplace, One of the First Comprehensive Identity Platforms to be Listed ForgeRock®, a leader in digital identity, today announced that its Identity Cloud platform is available for purchase on the Google Cloud Marketplace, deepening the company’s strategic partnership with Google Cloud. By making ForgeRock available on Google Cloud Marketplace, customers will benefit from deeper product integration, unified billing and an…

Viant Expands DoubleVerify Partnership

Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new…

DoubleVerify Names James Cashmore SVP, Global Client and Agency Partnerships

Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the appointment of James Cashmore as Senior Vice President, Global Client and Agency Partnerships. In his role, Cashmore will head up a newly-formed team, expressly focused on addressing the holistic needs of top global brands, agencies and consultancies. James will be based in London, reporting…