Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace
Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms
Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion . Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and…