Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace

Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion . Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and…

Alcom Shows Commitment to Customer Privacy and Trust by Protecting Against Identity Theft and Fraud

Showing their commitment to privacy and trust, Alcom Printing Group, Inc. recently became InfoSafe Certified by implementing comprehensive data security and privacy safeguards to protect their customers and employees against potential identity theft and cyber-crime. In today's digital age where personal and financial information collected by businesses and other organizations can be accidentally exposed or easily stolen by crooks, consumers need to be careful who they do business with. "They should work, shop, and do…

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions

The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to…

Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

LogMeIn Furthers Commitment to Data Privacy with TRUSTe Enterprise Privacy Certification

LogMeIn, Inc., a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass and Rescue, has attained the TRUSTe Enterprise Privacy & Data Governance Practices Certification from TrustArc, a leader in data privacy management and automation. This certification demonstrates LogMeIn’s ongoing commitment to data privacy and places the company among a select group of leading and world-class organizations who have demonstrated that their privacy policies and data processing practices are consistent…

Acronis Issues Warning of Critical Privacy Risks in 2021 Ahead of Data Privacy Day

As incidents of brute force attacks skyrocket and 80% of companies operate without password policies, the cyber protection experts warn that breaches in 2021 are poised to expose more data than ever Acronis, a global leader in cyber protection, issued a warning that, based on their research of recent cyberattack trends and existing business practices, organizations around the world currently face a global threat to data privacy and security. The company announced its findings on international Data Privacy Day to alert…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…

African Messaging App ayoba Assures Users of Full Privacy and Security Protection, Safe for Younger Users

ayoba, the African messaging app, has reiterated its focus on protecting their users’ privacy and security. In the past few days, the global community has spoken, and it's clear that these are critical issues. Across the world, users have taken to social media to express their opinions, and ayoba is listening. The company has reassured its users that it's not possible for messages in the app to be read by anyone, or shared to any third parties. The app features peer-to-peer private messaging which are end-to-end…

Corsight AI Appoints Former UK Surveillance Camera Commissioner Tony Porter as Chief Privacy Officer

The move to Corsight AI offers the chance to put his six years of public office regulatory recommendations into practice for good of the technology and its governance Corsight AI, a leading facial recognition solution provider, announced the appointment of the UK's former Surveillance Camera Commissioner Tony Porter as its Chief Privacy Officer. Effective immediately, Porter will be responsible for ensuring the technology is not only legally compliant across international jurisdictions, but also operates to the highest…

Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users' personal information and other sensitive information during the collection and transmission process. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management The…

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces it has successfully raised $17 million in funding, led by Arrowroot Capital. As part of the transaction, Kareem El Sawy, Partner at Arrowroot, will be joining the board. As new privacy regulations, such…

Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World

First ever privacy-first solution that combines live intent data with a comprehensive 15-point scoring model New solution uses machine learning and natural language processing to understand on-page sentiment and enhance targeting in real time This model uses more than just contextual data to target users according to brands’ marketing goals Nano Interactive, the leading advertising technology platform specialising in live intent targeting, announces the launch of its Consumer Intent Score (CIS). CIS offers brands a…

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…

ADARA Releases Privacy Token, a Decentralized Implementation for Data Sharing Using a Privacy-First Approach

Privacy Token Securely Unifies and Pseudonymizes Disparate Digital Identities, Safely Enabling Robust Enterprise Data Ecosystems and Consortiums ADARA, the market leader in permissioned data and verified identity solutions, announced the release of Privacy Token, enabling Adara’s solutions to connect and resolve data between clients and Adara’s platform in a decentralized manner, so client data never leaves their firewall. Privacy Token unifies and masks siloed data, securely replacing sensitive data elements with obscured…

Privacy Bee Introduces One-Click Privacy Management to Help Consumers More Easily Protect Their Data and Prevent Identity Theft

New privacy dashboard and browser extensions empower consumers to declare their privacy preferences with individual companies Privacy Bee, the proactive privacy platform, makes one-click privacy management a reality with its latest release. The new dashboard tool and Chrome extension simplify privacy management by allowing users to manage privacy preferences across many companies, all in one place. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Users declare their…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

eShopWorld Becomes the First Global Cross-Border Ecommerce Business to Be Awarded ISO Gold Standard Certification for Security and Privacy

eShopWorld certified for its commitment to information security and privacy practices to protect corporate and customer data eShopWorld (ESW), one of the world's leading eCommerce companies, has been awarded the prestigious international gold standard ISO 27001 and ISO 27701 certification for security and privacy management. This is a significant milestone for eShopWorld, which is now the first global cross-border ecommerce business to obtain these certifications. The award demonstrates ESW's commitment to building a…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

Comscore Privacy Counsel Alyra Liriano Awarded CIPP/E Certification

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has earned the American National Standards Institute (ANSI)-accredited Certified Information Privacy Professional/Europe (CIPP/E) credential through the International Association of Privacy Professionals (IAPP). The IAPP is the first organization to publicly establish standards in professional education and testing for privacy and data…