BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

New technology promises to redefine how consumers interact with business, strengthen identity verification and reduce friction when individuals engage with companies across digital channels. Ping Identity, the intelligent identity solution for the enterprise, announced the acquisition of ShoCard, a leader in technology designed to transform the way users manage their identity and engage with companies. The acquisition marks a significant step towards its vision of providing users with more control over their privacy while…

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform and added over 250,000 user identities as of mid-August, announced it had signed global recruiting firm Odgers Berndston as a flagship client. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. This enables Manetu's customer to be in greater compliance with new global data-privacy regulations. Marketing Technology News: Study:…

Privitar, the leading data privacy platform provider has announced a new integration with Collibra that combines data intelligence with privacy preservation to accelerate access to safe data. Through the API-based integration, users can democratize access to sensitive data across an organization. Data users can effectively browse and request data within their Collibra Data Catalog, and have Privitar’s data privacy protections seamlessly applied. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

ForgeRock, the leading provider in digital identity, announced it achieved certification for meeting the requirements of the BS EN ISO/IEC 27001:2017 standard. This certification, conducted by the British Assessment Bureau, demonstrates ForgeRock’s dedication to the security and privacy of its customers’ information, as well as for delivering superior identity experiences with the ForgeRock Identity Platform. Marketing Technology News: Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud…

In an increasingly privacy-focused world, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is at the forefront of delivering best-in-class audience measurement in a privacy-safe manner. That's why Comscore is thrilled to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, will speak on the Starting a Career in Privacy: Pathways for Lawyers and Engineers panel on September 16, 2020 at 1 p.m. ET. Marketing Technology News: New SMS Marketing Platform Launched…

Company closes private funding for $1.3 million with participation from Wisz Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced that it added Justin Wisz as CEO. Wisz, co-founder and former CEO of Vestorly, an AI content marketing platform, will focus the company on providing an alternative, revelatory dataset to brands and content creators while giving consumers the ability to monetize their data. "We’re very pleased to have Justin join and lead…

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform, announced it had over 250,000 user identities on its platform as of mid-August. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization Manetu CPM is the first of its kind: An end-to-end, automated, secure, enterprise privacy management platform.…

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

78% of consumers are concerned or very concerned about protecting their personal data Privitar, the leading data privacy platform provider, announced the findings from its 2020 Consumer Trust and Data Privacy Report. Although consumers remain concerned about sharing personal data with companies, the results highlight an opportunity for businesses to take a leadership role and build brand loyalty by protecting their customers. The report found that more than three-quarters of respondents are concerned or very concerned…

Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs. Marketing…

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. Marketing Technology News: Comscore Introduces Comscore Consumer Intelligence for Local Markets Ms. Fraser, who joined BBB National Programs' predecessor organization in August…

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any given day can include almost anything, such as commercial contracts, employment matters, privacy, intellectual property and compliance matters. As Chief Privacy Officer, working closely with IT, Product, People and other teams, I work on data privacy which could involve personal information/data about employees, survey respondents, and partners…

The law that granted data privacy rights back to California consumers is finally enforceable starting. Now, it’s up to consumers to take advantage of their new data rights. "This is a major moment for data privacy in this country,” said Harry Maugans, CEO of Privacy Bee. “We are acting as a watchdog and plan on leveraging this law and its enforcement powers to ensure companies are complying with data deletion requests for our customers.” Privacy Bee, which launched in June with the purpose of fighting for consumers to…

New App Marketplace Empowers customers to extend BigID with BigID and 3rd party Apps BigID, the leader in data discovery and intelligence for privacy, protection and perspective, today introduced the first App Marketplace for any privacy or data discovery platform on the market. The BigID App Marketplace builds on BigID’s App Framework and Discovery-in-Depth data intelligence foundation to empower customers to both extend and action data insights. BigID’s first-of-its-kind Discovery-in-Depth technology provides…

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Report shows that companies with the worst privacy practices lost seven times more records during each data breach than companies with the best practices Osano, the industry leader of data privacy transparency, released a report analyzing the relationship between a company’s privacy practices and their likelihood of experiencing a data breach. The Osano Data Privacy and Data Breach Link reveals a predictive relationship between responsible privacy practices and security outcomes. Companies with inadequate data privacy…

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…