Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and Sitecore®, the global leader in digital experience management software, today announced an expanded offering that includes the development of a new AI-powered search and recommendations solution for mid-market customers that will provide best-in-class capabilities, previously accessible only to enterprise-level customers. The two companies have signed their intent to form a…

Kentico EMS Integrates with Recombee, AI-Powered Recommender as a Service, Enabling Companies to Increase Customer Engagement by Providing Personalized Content and Product Recommendations Kentico Software, the leading provider of digital experience and Content-as-a-Service solutions, announced their integration with Recombee thanks to which companies are now able to deliver content that is most relevant to their customers. Marketers nowadays struggle to produce relevant content across web, email, mobile, and other digital…

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Proprietary Algorithm Identifies the Best Vehicles for Each Dealer's Inventory Needs ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services Inc., announces the launch of the industry's first personalized vehicle Recommendations carousel for used-vehicle dealers. Available to eligible subscribing customers on ADESA.com, the Recommendations carousel provides unique, real-time buying recommendations tailored for each individual dealer directly on their ADESA.com home page.…

The Conversation Intelligence Leader Delivers Role-Based Suggestions, Users Automatically See Important Moments from Hundreds of Meetings Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, announced a new  AI-based feature to its arsenal, Recommendations, for deals, meetings, reviews and coaching. Recommendations uses Chorus’s AI technology to provide role-based suggestions that help users automatically see important moments from hundreds of meetings. Highlighted moments can include…

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for every type of organization, across every industry. They are embedded in websites, and they even (on occasion) make cameos in movies. Despite its ubiquity, the day of the dashboard as a static, stand-alone technology is quickly coming to an end. On the continuum between minds and machines, they are overly reliant on human inputs and are…

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform CleverTap announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent. The feature is the latest in a rapidly-expanding list of CleverTap's customer lifecycle management capabilities. With the new feature,…

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

MomentFeed, the leader in mobile customer experience management for multi-location brands, announced that its clients will have the opportunity to take complete advantage of Facebook Recommendations, a new product announced by Facebook. “We are well-prepared due to our official FMP relationship with Facebook, and we are going to make it easy for our clients to get the most out of Facebook Recommendations.” With the release of Recommendations, Facebook provided MomentFeed with early-access to API documentation, allowing…

The Whitepaper Also Provides GDPR Guidance Specifically for Advertisers and Publishers to Support Consumer Privacy Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today announced the release of its latest industry whitepaper titled Consent Based Digital Advertising. The document educates advertisers and marketers on potential business implications of the upcoming General Data Protection Regulation (GDPR). Developed as part of Rakuten Marketing ongoing…

Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic,…

Retailers Can Now Access Valuable Insights On Customer Apparel Preferences and Cross Sell Data In a Timely Manner Trendage, a new data-driven style platform, officially announced the launch of its company, team, and product, Automated Product Recommendations for retailers. Using artificial intelligence, visual search, and a community of millions of trendsetters, Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well…