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Embracing the New “Abnormal” in B2B: LinkedIn Virtual Events Takes the Pole

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

Microsoft Family Safety App Rolls out iOS and Android Preview Versions

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

Improving Marketing Decision-making Key to Programmatic Adtech

New Guide Includes Range of Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys. The criteria are part of “Data Sources for Media: A Buyer’s Guide,” a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partnership with ANA general counsel Reed Smith to restore trust in the marketing ecosystem. The Guide is…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

The Future Is Here: When Online Shopping Becomes the Only Channel

The COVID-19 global pandemic brings with it a new reality—a “new normal.” As more people around the world are confined to the walls of their homes due to government restrictions and distancing rules, several retailers have begun closing their doors in response. This presents an opportunity for eCommerce businesses as the global crisis has driven shoppers to shift their shopping habits online. Compared to the previous year, there have been rising transaction volumes online, especially in the home products, DIY products,…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Nosto Named Preferred Personalization Provider for Shopify Plus With Announcement of New Certified App Partner Program

AI-powered ecommerce experience platform is identified as best-in-class personalization technology for Shopify Plus merchants Nosto, the world’s leading AI-powered commerce experience platform, has been named by Shopify Plus as the preferred personalization app with the launch of its new Certified App Partner Program. Nosto has helped drive an average growth rate of 126% year over year for Shopify Plus and Shopify merchants and has helped them generate $5.21 billion in online sales overall. Nosto’s integration with Shopify…

ActiveCampaign Launches Industry-First Marketplace, Making Automation Recipes Accessible to Businesses of Any Size

ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced the launch of the ActiveCampaign Marketplace, making Customer Experience Automation more accessible to businesses than ever before. The new Marketplace builds on the successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016 and helps businesses of all sizes get the resources they need to build connections with their customers. As companies grow, they face…

Pega Customer Service™ Unified Messaging Edition Solves Complex Problems for Agents and Customers

New fast-deploying SaaS solution centralizes messaging channels to help agents better handle today's increasing volumes of customer service inquiries Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable…

AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience

In a heavily disrupted economy, AT&T is letting businesses wield the power of the digital workplace via its remote contact center capabilities with expedited implementation. In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact Center is a highly scalable cost-effective and efficient Customer Experience Management platform for Omnichannel commerce. In order to promote maximum adoption amid COVID-19 lockdown, AT&T is giving…

marketgoo Announces Partnership with WHMCS

Global Search Engine Optimization (SEO) tools provider marketgoo has partnered with WHMCS, a leading automation solution for web hosting companies. marketgoo will be available in the WHMCS marketplace MarketConnect, a digital services platform from WHMCS that enables hosts to buy and resell value added services through one single centralized platform. “We focus on simplifying SEO for our users so they can leverage it to achieve online success,” said Wences García, founder of marketgoo. “Making easy SEO tools available to…

AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations

AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of AI-native technology for Customer Experience and Agency Automation. Disruptions caused by COVID-19 pandemic may have proved to be an overwhelming challenge to sustain businesses, But, for some AI leaders with strong business values, they are focusing on attracting funding and planning marketing and customer service expansion in new markets. ASAPP completed $185…

The Entertainer Selects Mapp to Drive Insight-Led Customer Engagement

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

WeChat Retail Growth Plan Drives Digital Transformation

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

AI-powered ecommerce experience platform recognized in annual Adobe Digital Experience partner awards Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem. As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data,…

Databricks’ Unified Data Analytics Platform Can Generate 417 Percent Return on Investment According to Total Economic Impact Study

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…

InVideo Offers Free Social Video Ad-Templates to Coronavirus-Affected Small Businesses, Bars and Restaurants

InVideo, the world's easiest way to make professional-looking videos, is announcing free custom video templates to mitigate further damage to small businesses, restaurants, and impacted by the coronavirus pandemic. With recent state-wide shelter orders and business closure, small merchants need as much assistance as they can get. While government aid has been slow, social video ads give organizations a way to enlist community support quickly and inform their customers on changes to operational hours, new delivery…