Raises $17M Series A to Enable Amazon Quality Product Recommendations for Any E-Commerce Store, which provides AI-based product recommendations for any e-commerce store without needing any historical sales data, today announced that it has raised $17M in Series A investment led by Tiger Global, with participation from Initialized Capital, EQT Ventures, Y Combinator and a team of angels. The Series A investment comes a year after raised $2.8M in seed funding led by Initialized Capital, with participation from EQT Ventures, Y Combinator, Northzone. The new capital will be used to keep up with demand and enable’s rapidly growing team to bring its recommendation engine to the rest of the e-commerce world, starting with Europe and the US. It will also be used to further invest in the product.

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“At EQT Ventures we generally observe two trends in e-commerce innovation. Entrepreneurs either build tools to “arm the rebels”

Founded in 2019, by then 17-year-old Oliver Edholm (CEO) and Anton Osika (CTO), is the leading solution in Scandinavia, and increases sales by 4-6%.

The giants within e-commerce have been able to build huge in-house teams that leverage AI to deliver clear bottom-line impact. For instance, Amazon is reported to earn 35% of its revenue from their recommendation engine (McKinsey report). However, most e-commerce stores don’t have the technical capabilities, nor the large amount of sales data to make existing recommendation systems work. To counteract this imbalance, has developed AI technology that is available to every retailer. In a nutshell, the solution understands all of a retailer’s products, and is deployed as a plug and play solution. utilizes the most recent advances in Deep Learning, training neural networks to understand product images and information to an unprecedented extent.’s engine is unique in that it doesn’t require any user behavior data to deliver product recommendations of the highest quality.

“Up until now, the benefits of AI have been reserved for the e-commerce tech giants, and we’re here to change that. We’re starting by giving every e-commerce store the AI technology they need to deliver world-class product recommendations. Our ambition is to bring retailers all the AI infrastructure they need for product discovery, so they can focus on delighting their customers with great products instead of worrying about technical complexities,” says Y-combinator alumnus and 19-year-old founder and CEO Oliver Edholm.

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