5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Jellyfish Launches Optics: Creative Intelligence Technology for Automated Creative Content Analysis at Scale

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management

As we enter into a new decade, sales leaders see light at the end of the tunnel with proactive relationship management delivering AI solutions for modern organizations Spiro released a new infographic created by a leading industry analyst group to explain why sales leaders should  look at the emerging proactive relationship management product category. The infographic, Not Your Father's CRM: An AI-Powered Platform for Proactive Insights can be downloaded. “It’s the worst kept secret in sales that everyone hates CRM, from…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…

RRD Introduces a Retail Insights Solution that Transforms Data into Results

In-Store Insights Maximizes the Business Potential of a Store Through a Holistic Set of Services That Combine Strategy, Execution, Data Science and Research R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience…

RingLead Launches New DataExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Data Providers

Now with personalized experiences, navigation, and recommendations, as well as embedded RingLead University learning, the DataExchange makes it easier than ever for customers to discover the right data providers for their business. Nearly 90 percent of RingLead customers are using data providers from the DataExchange, with more than 1 billion contact and account records enriched and processed through RingLead’s platform to date RingLead, the leading provider of data management solutions for CRMs and MAPs, announced The…

Oracle DataFox Expands Pool of European Company Data by 135 Percent

Insights Into More Than One Million Businesses in Europe Help Global Organizations Boost the Personalization of AI-Powered Applications and Sell, Market, and Trade More Efficiently Oracle OpenWorld -- To help organizations realize the potential of AI-powered applications in sales, marketing, and other business applications, Oracle DataFox has expanded its pool of AI-sourced and managed data. Since being acquired by Oracle in 2018, Oracle DataFox has extended its global coverage by more than 70 percent with rapid growth in…

Pinpoint Predictive Announces Shopper Personality Enhancements and BigCommerce Launch

Pinpoint Predictive announced a suite of enhancements to their flagship customer personality analysis service, Shopper Personality, inclusive of the app's launch on the BigCommerce ecosystem. Product enhancements include onboarding and analysis support for the largest of eCommerce stores, as well as automated audience segmentation for the large volume of merchants that have opted-in to Pinpoint's Thinkalike Targeting for Facebook Beta Program. All of these enhancements are available as of today for BigCommerce and Shopify…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

50 “Most Loved” Technology Platforms You Should Know About

It's Valentine's Week and we are all set to showcase the winners of TrustRadius' Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support. This is an infographic featuring the Top 50 “Most Loved”…

Humans vs. Machines – the Future of Communication

Artificial Intelligence (AI) is increasingly being integrated into everyday life. The technology is so advanced that, in some cases, you may not even realize it is there. Whether this scares you or intrigues you, AI is more life-like than ever before – from robots at airports to security at your grocery store. One industry that is becoming synonymous with the use of AI technology is customer service. Consumers are face-to-face (or voice-to-voice) with chatbots on a regular basis when communicating with brands via their…

General Motors Approves Digital Air Strike as a Digital Certified Chat Vendor for Thousands of Automotive Dealers

Response Path A.I. Smart Assistant Meets General Motors' Rigorous Standards of Superior Technology and Service Digital Air Strike, the leading automotive consumer engagement technology company, announced it has been approved by General Motors (GM) as an approved Chat Partner in the Dealer Digital Solution program. All GM dealers who are eligible for this marketing program can now use GM - iMR Turnkey match funds to cover the cost of Digital Air Strike's AI-powered Response Path smart assistant, which generates more leads,…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of…

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…