YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO. MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs  against a…

6sense Launches Account Based Retargeting

Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad engagement capabilities, Account Based Retargeting represents yet another way customers can connect the rich insights within a 6sense segment to any activation channel. 6sense customers can now create smart, dynamic audiences in platforms like Google Ads and Display &…

The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product

Adwerx unveils newest digital advertising product with one of the nation’s top real estate firms Adwerx, an innovator in digital advertising technology, introduces Enterprise Automated Retargeting. Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida. Adwerx was founded in 2013 to level the playing field for businesses of all sizes. Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of…

transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data company with the industry’s largest TV viewership footprint. Brands working with Tremor Video DSP will continue to benefit from this exclusive partnership. The partnership also includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada. “Tremor Video DSP retains a solid leadership position in TV…

Applift Rebrands With First Combined UA and Retargeting Offering for Mobile Advertisers

Introduces Mobile Journey Advertising Solution Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along the whole customer journey combining user acquisition and retargeting to deliver maximized ROAS for…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not purchase online. Sometimes, they may opt for email signups but leave the page halfway without filling the complete form. Such instances are a case in point where you, as a marketer, may have missed an opportunity to acquire customers. An efficient and cost-effective window for you to reacquire…

Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program

Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner. After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Keys to Success in the New Data Economy

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

Customer Portfolios Announces Results of Customer-Centricity Audit – Lifestyle Footwear

10 Top Lifestyle Footwear Brands Reviewed Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer-Centricity Audit – Lifestyle Footwear, a 127-page audit report. This is a detailed quantifiable evaluation of the customer-centric experience delivered by 10 leading lifestyle footwear brands. The Customer-Centricity Audit is a strategic exercise to understand how well a brand is capturing and using customer data to…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

YouAppi Grows Marketing and Asia Teams in Q4 2019

The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution. Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing…