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YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO. MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs  against a…

6sense Launches Account Based Retargeting

Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad engagement capabilities, Account Based Retargeting represents yet another way customers can connect the rich insights within a 6sense segment to any activation channel. 6sense customers can now create smart, dynamic audiences in platforms like Google Ads and Display &…

The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product

Adwerx unveils newest digital advertising product with one of the nation’s top real estate firms Adwerx, an innovator in digital advertising technology, introduces Enterprise Automated Retargeting. Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida. Adwerx was founded in 2013 to level the playing field for businesses of all sizes. Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of…

transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data company with the industry’s largest TV viewership footprint. Brands working with Tremor Video DSP will continue to benefit from this exclusive partnership. The partnership also includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada. “Tremor Video DSP retains a solid leadership position in TV…

Applift Rebrands With First Combined UA and Retargeting Offering for Mobile Advertisers

Introduces Mobile Journey Advertising Solution Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along the whole customer journey combining user acquisition and retargeting to deliver maximized ROAS for…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not purchase online. Sometimes, they may opt for email signups but leave the page halfway without filling the complete form. Such instances are a case in point where you, as a marketer, may have missed an opportunity to acquire customers. An efficient and cost-effective window for you to reacquire…

Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program

Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner. After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

AI-Based Retail Activation Company Bluecore Scoops $50 Million Series D Funding

Leading retail marketing technology company, Bluecore has announced it has received $50 million Series D funding. The AI-based modern ESP solution provider for retail experience and communication management is expected to continue on its first-party customer data acquisition and personalization. AI and machine learning capabilities make Bluecore a very distinguished player in the Retail martech industry. In an interview with MarTech Series in 2018, Bluecore CEO Fayez Mahmood had said, “AI-centric tools have the…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…