AccuData Launches NextGen Behavioral Targeting Solution

AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

YouAppi’s Retargeting Solution Exploded In Growth Despite Pandemic

While the COVID-19 pandemic has had a mostly negative impact across the mobile marketing landscape, YouAppi - a leading global marketing platform for the world's largest mobile brands - has conversely seen explosive growth in its products since January 2020. This growth is tied directly to the company's laser focus on the gaming vertical as well as the elevation of its retargeting solution, ReAppi, which saw 100% growth in revenue since the start of the pandemic. The gaming industry has proven to be a particularly…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

Blis Prospect Targeting Helps Drive New and Lapsed Audiences

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

Audience Targeting for Online Travel Agencies in 2020

You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the travel niche is broad, you want to make sure that you’re targeting correctly and precisely. Speaking of precise targeting, we’ll be showing you how in this article. We’ll also be divulging some efficient targeting tools that’ll make your audience targeting a seamless venture. But…

FirstComm Launches Microsoft Teams Integration: Targeting Enhanced Business Phone Capabilities

FirstComm, a leading technology solutions provider of powerful cloud-based communications, networking, and security resources, announced their Microsoft Teams integration - UC Teams, has officially launched in addition to their already powerful UC packages, elevating the functionality and collaboration between hosted business communications and MS Teams. Customers will now be able to experience the full scope of FirstComm UCaaS telephony features directly through their Teams client, with minimal cost and quick…

Centro Integrates with Deep Root Analytics for Political Ad Targeting

Empowers Political Marketers to Reach Voter Audience Segments Centro, a global provider of advertising technology, announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and…

Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviorally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found that overall GumGum VerityTM placed ads in relevant…

Why Contextual Targeting Is Critical for Marketers Navigating the Cookie-Less Future

We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing for a cookie-less future The increasingly privacy-savvy consumer is now rejecting the third-party cookie, with a 2018 report revealing 64% of cookies are…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting

Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption of connected TV (CTV) has grown quickly, with 50% of TV households now watching streamed television — one-third of which can only be reached by CTV as they do not subscribe to cable. CTV has become a can’t-miss opportunity for advertisers thanks to its highly engaged and targetable audiences. Yet, many still face the challenge of establishing a scalable audience strategy across…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Bigabid Launches Precondition Targeting

New Proprietary Mechanism Helps App Developers Understand User Behavior for Ad Targeting Bigabid, a second-generation optimized DSP that helps app developers with user acquisition & re-engagement, is launching a new, proprietary mechanism called Precondition Targeting. Precondition Targeting is designed to help developers send in-app ads to relevant users based on the timing of their actions, as it measures the current state of users when they are taking an action, aligning that action to the appropriate message.…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…