Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

Manetu’s Consumer Privacy Management Platform Surges Past 4.5 Million Managed Identities

Manetu, which launched its Consumer Privacy Management (CPM) platform earlier this year, has surpassed 4,500,000 data subjects under management, up nearly twentyfold since August and still growing rapidly. Manetu's cutting-edge platform enables companies to empower data subjects to directly self-manage their personal data, including providing or revoking consent to the use of that data. This is a must for companies seeking to give data subjects transparency and control in order to comply with global data privacy…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

Free TV Available on the Roku Platform in Latin America

Olympusat International, LLC, a world-class media company with a fast-growing multi-platform portfolio and specializing in production, distribution and commercialization of high-quality HD content for broadcast television, MVPDs and OTT platforms in the US Hispanic market and Latin America, announced that Free TV™,  the ad-supported, app based on-demand video service, is now available on the Roku platform in Latin America. "We are incredibly excited to announce this historic alliance. Free TV's availability on Roku's line…

Ping Identity Launches New Cloud Services Enabling Advanced Risk Management and Authentication for the Enterprise

PingOne Services provide multi-factor authentication and real-time threat detection for stronger overall customer and workforce security Ping Identity, the intelligent identity solution for the enterprise, unveiled PingOne Services, a suite of stand-alone cloud services that provide advanced identity and access management capabilities with flexible integration options and rapid implementation. The first two cloud solutions being announced today, PingOne MFA and PingOne Risk Management, address enterprises’ needs to…

Utilizing‌ ‌Tripadvisor’s‌ ‌New‌ ‌Proprietary‌ ‌First-Party‌ ‌Data‌ ‌Platform,‌ ‌Tripadvisor‌ ‌Navigator,‌ ‌Abu‌ ‌Dhabi (DCT Abu…

New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant, personalized advertising experiences to high-intent consumers The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance…

New Allego 6 Platform Delivers All-in-One Solution for Sales Learning and Enablement to Make Virtual Teams More Productive and Successful

Major new release improves user experience and adds content management capabilities to simplify the process of creating, accessing, and sharing sales learning and enablement content Allego unveiled Allego 6, the newest version of its market-leading learning and enablement platform, which features a modern user interface refresh that makes it easier than ever for distributed teams to quickly learn critical skills, find the right content at the moment it’s needed, and collaborate more effectively with their peers from…

Hyland Announces New Platform Enhancements

Hyland's latest releases improve user experience, empower mobile workforces and unlock additional value Hyland, a leading content services provider, released OnBase Foundation Enhancement Pack 4 (EP4) and Content Composer Foundation EP2, delivering on its ongoing strategy to provide the most modern, feature-rich and secure content services platform. The latest set of releases improve user experience, empower mobile and remote workforces and help customers unlock additional value from the platform. "Driven largely by…

Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management

Brierley, a leading customer data and engagement platform, announced it was recognized in Gartner’s July 2020 Market Guide for Loyalty Management as a loyalty management service provider (LMSP). According to Gartner, "Industries that have long depended on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive entrants able to entice consumers in other ways. Points and rewards alone cannot deliver true customer loyalty in the absence of great customer experience, product quality and…

Online Reputation Management Leader Chatmeter Announces Three New Executive Hires

Additions to financial, HR, and technology teams support growing demand for brands to manage their online presence Chatmeter, the industry leader in the local search marketing and reputation management space, announced several key appointments to its leadership team including the new hires of Dan Cunningham, Chief Technology Officer; Nichole Peterson, Vice President of Finance; and Kathleen Titano, Director of People & Culture. The new appointments highlight the company's accelerated expansion among increased need…

Xactly Redefines the Sales Performance Management Industry

Expanded SPM mission underscores urgency for enterprises to accelerate economic recovery and sustain growth using automation, real-time data and advanced AI Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, unveiled its new mission for the future of the SPM industry, emphasizing the urgency for enterprises to make faster, smarter decisions based on data, and laying the foundation for a series of new solutions designed to support that vision. In today’s turbulent market, growth is not…

AerialSphere Launches XP360 Platform to Change how Consumers Experience Maps

Next-Gen Mapping Technology is the First Fully-Immersive, 360-Degree Aerial Mapping Solution Available AerialSphere, the industry leader in delivering immersive aerial experiences, announced the launch of the XP360 platform, which enables users to create their own immersive experiences through the powerful XP360 web application, or integrate the impactful technology into their own platform through the flexible and intuitive XP360 API. XP360 features a simple, user-friendly interface that empowers users to add a new level…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

BrandGraph Reveals 34% Rebound In Influencer Marketing Industry Travel & Tourism Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category Partnerize, the leading SaaS provider of partnership management solutions for global brands, announced the acquisition of Pepperjam, a leading affiliate marketing technology and services provider. The combination of the companies’ technology platforms and service expertise will empower brand leaders to maximize business growth from partnerships, diversify their revenue streams, and offset…

Sabre and Mindsay Partner to Create Chatbot to Automate and Enhance Customer Service for Travel Brands

Mindsay's conversational automation platform combined with Sabre's industry-leading GDS technology allows travel brands to automate and enhance customer service Mindsay, the leader in conversational AI for the travel industry, and Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced the official launch of a customer service automation solution for airlines, online travel agencies (OTAs) and travel management companies (TMCs). As the only conversational AI…

Tal Zohar Joins Travelperk as Chief Marketing Officer

Zohar joins after decade leading Wix.com marketing and data analytics functions through period of hyper-growth Will help drive TravelPerk efforts to scale and build a category leading travel management solution Hire follows TravelPerk’s acquisition of Albatross and expansion of risk management offering TravelPerk, the fastest growing global travel management platform, has appointed Tal Zohar to the position of Chief Marketing Officer to help the company become the leading brand in the business travel management space.…

Lemnisk Unveils Significant Platform Enhancements

Lemnisk releases several significant platform enhancements including probabilistic user data stitching, AI-based recommendations for new business verticals and deeper app and multi-channel personalization capabilities Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk's platform has been further upgraded this year with various…

Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…