Brightcove and L2 Announce Strategic Partnership To Deliver Seamless Video Experiences For Arts And Cultural Organizations

Viewers can now experience the performing arts like never before with integrated solutions Brightcove® Inc, the global leader in video for business, today announced a partnership with L2, a solution provider for arts and cultural organizations, to provide their viewers with an exceptional cart-free purchasing experience. Whether it’s purchasing a 48-hour rental or a free trial, a monthly subscription, a PPV livestream, or a multi-show digital season pass, this partnership will make transactions swift and easy.…

Oracle and Kaltura Enter OEM Partnership to Enable Advanced Video Experiences Across Oracle Content & Experience

Kaltura’s Video Platform as a Service Will Power Video Experiences and Workflows Driven Through Oracle Content & Experience Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced rich media capabilities to its cloud products, including interactive video creation and editing, management, search, cross-platform video playback and engagement and intelligent media analytics. As a result of the…

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital video revolution since its inception, helping enterprises leverage the power of video for marketing and internal communications. At PLAY 2018, Brightcove is excited to share continued momentum and innovations in personalized video experiences, internal and external live streaming, and enterprise user management to help customers deliver…

SundaySky Launches Self-Service Video Offerings for Turnkey Customer Experiences from Brands of Any Size

SundaySky, the leading platform for video-powered experiences, today announced the launch of its self-service Editor solution, which allows digital marketers to easily create and modify video experiences (VX) without the technical expertise, time and costs of traditional video production. Brands across retail, banking, healthcare, financial services and other industries have the option to start video experiences from industry-specific templates or from scratch in a self-service editing platform, reducing the barrier of entry…

LogMeIn’s Rescue Live Guide Adds Video and Voice Capabilities to Help Businesses Provide Superior Virtual Support Experiences

LogMeIn, Inc. a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass, and Rescue, today announced its Rescue Live Guide product has incorporated both two-way video and voice over internet protocol (VoIP) calling capabilities to its innovative co-browse functionality. Marketing Technology News: MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2 Rescue Live Guide offers businesses unparalleled flexibility that doesn’t place limits on where and how users can co-browse. It…

Agora Powers Innovative Virtual Experiences Beyond Video Conferencing

Agora, Inc, a pioneer and leading platform for real-time engagement APIs, announced impressive growth across its customer base in Q3 driven by increased demand for real-time engagement (RTE) technology. Agora, with dual headquarters in Santa Clara, California, and Shanghai, China, saw a 95.4% increase in active customers year-over-year as of September 2020 and continues to power some of the most exciting digital transformations in the world. Heading into the new year, Agora will continue to be the go-to developer-friendly…

Bambuser Launches New Features for Enhanced Live Video Shopping Experiences

Interactive live video streaming provider Bambuser announced the addition of several new features to the company's Live Video Shopping platform. The new capabilities enable retailers to drive deeper customer engagement and maximize the impact of their live streaming e-commerce initiatives, both during and after the events. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio Major feature enhancements include: Multi-domain broadcasting: …

Bambuser Partners With Kjell & Company to Offer One-On-One Shopping Experiences to Digital Customers Using Live Streaming Video

Interactive live video streaming provider Bambuser and Swedish electronics chain Kjell & Company announced a partnership that will enable the retailer to provide customers with live, one-on-one shopping experiences via digital platforms. The initiative expands upon the capabilities of Bambuser's flagship, pioneering Live Video Shopping technology, and heralds the future of interactive e-commerce experiences. Kjell & Company, which first implemented Live Video Shopping with Bambuser in early 2020, is collaborating…

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for Publishers (TFP). Teads for Publishers runs on a proprietary AI engine that empowers publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also…

Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences

Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What's Popular Right Now Gracenote, a Nielsen company announced the launch of Gracenote Video Popularity Score, a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote's breakthrough Advanced Discovery suite of metadata products…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

SundaySky Unveils SmartVideo Studio for Enterprise Digital Storytelling and Video-Led Customer Experiences  

SundaySky Introduced Next Generation of Its SmartVideo Marketing Cloud Giving Brands the Ability to Create Personalized and Engaging Videos Within Minutes  Leading provider of video personalization solutions, SundaySky, introduced its new SmartVideo Studio. SmartVideo Studio by SundaySky would empower marketers to create, manage, deploy and measure personalized video. Brands can now easily create personalized, data-driven video stories that deliver contextually relevant content to customers at a scale previously unmatched…

RWS: Tridion Customers Can Fine-tune Digital Experiences With Siteimprove Add-on

RWS, the world’s leading provider of technology-enabled language, content management and intellectual property services, and Siteimprove have announced a strategic partnership and the launch of a new Tridion add-on for Siteimprove, enabling businesses to easily optimize and fine-tune their digital experiences. “Our new Siteimprove add-on makes it simple to build highly effective online journeys, where customers can easily find and access the right information.” The add-on provides customers with access to a range of…

Qualtrics Launches New Solutions to Help Companies Design Digital Experiences that Attract and Retain Loyal Customers

Four new solutions help companies design web and in-app experiences that combine consumer feedback and digital analytics to acquire new customers, engage existing customers, and improve brand loyalty Qualtrics partners with Contentsquare, FullStory, Quantum Metric, and more, to provide companies with a comprehensive view of the voice of the digital customer Qualtrics, the world's No. 1 Experience Management (XM) provider and creator of the XM category, today announced new solutions to help B2B and B2C organizations…

Active.Ai and Glia Partner to Enhance Customer Experiences Through Conversational AI

Active.Ai, a leading conversational AI platform for financial services, and Glia, a leading provider of Digital Customer Service, today announced a strategic partnership; Together, the fintechs are empowering financial institutions to meet customers in the digital domain and support them through conversational AI, allowing them to drive efficiencies, reduce cost and most importantly, facilitate stronger customer experiences. Marketing Technology News: ThoughtSpot Launches Support for Snowpark to Bring the Modern Analytics…

Lumen Media Transformation Takes Live And On-Demand Video From The Camera To The Edge

To enable media distributors and service providers to deliver video content more quickly and easily to audiences anywhere around the globe, on any device, Lumen Technologies (NYSE: LUMN) has introduced Lumen Media Transformation. Lumen Media Transformation creates high-quality online viewing experiences by combining advanced video encoding technologies with the Lumen global fiber and Edge networks. "This fully-managed advanced media transformation and content delivery service will help accelerate time-to-market for global…

Groopview Re-Defines the Video Viewing Experience with the Launch of Co-Viewing Platform

Groopview, the latest advancement in group-viewing technology, unveiled the first-of-its-kind collaborative social viewing app, for users to discover and enjoy YouTube content through a unique interactive viewing experience. Now, iOS and Android users can host virtual family-rooms, get-togethers with friends, family and co-workers all viewing millions of free videos. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Founded by Delmond Newton in 2018, Groopview's platform…

Bambuser Launches Social Multistreaming, Bringing Live Video Shopping Events to Facebook, YouTube & More

New capability empowers retailers to grow audience while retaining ownership of the customer journey Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video Shopping events across popular social channels. The feature will amplify the impact of retailers' interactive shopping implementations, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned e-commerce properties for engagement and conversion.…

How Text-to-Speech Narration Can Improve Video Consumption

Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are narrowing due to information overload, marketers need to be intentional in how they present information to connect with consumers. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Video is becoming one channel that marketers are beginning to…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…