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IFS Cloud 25R2: Unlocking 10X Industrial Workforce Capacity with Digital Workers and Applied Industrial AI

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IFS Cloud 25R2: Unlocking 10X Industrial Workforce Capacity with Digital Workers and Applied Industrial AI

Latest release demonstrates how IFS.ai continues to deliver contextual, embedded, industry-specific intelligence, and now agentic Digital Workers, to drive measurable outcomes, at speed, in the mission-critical industries that keep our world running.

IFS, the leading provider of Industrial AI software, announced the release of IFS Cloud 25R2, applying the very latest in AI innovation to the realities of hardcore, industrial work. The release introduces powerful new agentic AI capabilities, including IFS Loops Digital Workers that think, decide, and act across systems, operating as integral members of the industrial workforce. Industrial AI is an operational reality. With 25R2, IFS demonstrates that when deployed at scale, Industrial AI multiplies human capacity against the backdrop of acute labor shortages.

At its flagship event, Industrial X Unleashed, IFS revealed a foundational truth: generic AI fails in industrial reality. Industrial sectors face an unprecedented capacity crisis as £17 trillion of capital is deployed to create AI factories, rebuild aging infrastructure, and stabilize volatile supply chains. Meanwhile, millions of industrial jobs sit unfilled and 50% of the industrial workforce is due to retire in the next five years, taking critical experience and expertise with them. IFS Cloud 25R2 addresses this directly with applied Industrial AI and Digital Workers that have the potential to expand industrial workforce capacity infinitely.

Speaking at Industrial X, New York, IFS customer Pedro Buhigas, CIO at Kodiak Gas Services, said: “If half of our workforce engages with the [IFS Loops] agent once per day, that’s three million dollars a year of ROI. More importantly, that’s ninety thousand hours we can give back to field service technicians to do their job.”

With 25R2, IFS.ai expands its embedded intelligence and Digital Workers across the IFS Cloud suite, launching new AI-driven capabilities in its ERP, EAM and FSM solutions that make AI a true co-worker with contextual knowledge for every role.

Christian Pedersen, Chief Innovation Officer, IFS, said: “The strength of our solutions lie in their application – AI deeply embedded into the complex processes and workflows of industry to work autonomously, intelligently, and profitably. Generic, consumer-grade AI tools simply can’t cut it in these environments. This is what attracts world-leading AI partners to work with us as they seek to expand in the industrial space. It’s why customers trust us to transform their operations. This is the next frontier in Industrial AI, and IFS is defining it.”

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Ending the Invisible Work Problem – the Next Generation of Automation

Industrial organizations face a hidden productivity drain: the “invisible work” – repetitive, time-consuming tasks that consume 40-60% of field and operations staff capacity but drive minimal strategic value. These repetitive workflows (order processing, inventory management, maintenance scheduling, data entry) delay critical operations, result in unplanned downtime, prevent first-time fixes, and consume hours that frontline experts could spend on high-value judgment calls.

IFS Loops Digital Workers represent the next generation of automation – advanced software agents that work alongside teams. They are embedded to execute complex workflows across systems, streamline repetitive processes, and deliver continuous operational value. All within a secure, governed, and fully auditable environment built for enterprise scale. IFS Loops Digital Workers are fundamentally different from consumer-grade automation tools. They:

  • Think – Embedded with domain knowledge specific to industrial operations (maintenance protocols, supply chain constraints, asset-specific rules)
  • Decide – Autonomous execution within governed parameters; human-in-the-loop for exception management
  • Act – Execute complex workflows across systems 24/7 – no downtime, no handoffs
  • Remain Auditable – Full traceability and governance for mission-critical and regulated industries

Industrial AI is expanding the workforce, not replacing it. Digital Workers multiply human capability when labor shortages and infrastructure demands have never been greater. The first five Digital Workers available are:

  • Customer Order Manager – Accelerates order processing, reduces errors, and ensures accurate, end-to-end order fulfilment.
  • Supplier Order Manager – Ensures supplier orders are accurate, on time, and coordinated, reducing delays and operational risk.
  • Inventory Replenisher – Reduces stockouts and overstock by automatically monitoring and replenishing inventory.
  • Operations Analyst – Provides teams with consolidated, actionable information from multiple sources.
  • Material Replenisher – Ensures critical materials are available on time, preventing production or service delays.

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Cathie Hall, Chief Product and Customer Officer, IFS, commented: “Our commitment to customers is to embed industrial-focused AI where it matters most – in the daily workflows of field technicians, maintenance planners, and operations teams. We’re ensuring that what we build is immediately adopted and delivers measurable impact, all with AI at the core. This reflects confidence in our technology and our ambition to lead the market by operating with deeper customer connection than anyone else.

AI Embedded for Real-Time Orchestration of Industrial Operations and Supply Chains

Alongside Digital Workers, IFS Cloud 25R2 embeds Applied Industrial AI throughout the customer journey:

  • Field Service Management– Technician-focused AI tools boost productivity and first-time fix rates. IFS.ai Copilot provides instant information and key answers in the field. Work Briefing Generation enhances preparation and reduces oversights with an AI-generated job summary, consolidating critical task information, while Service Report Summarization accelerates customer sign-off with clear, AI-generated summaries.
  • Enterprise Asset Management – AI-driven capabilities improve maintenance accuracy, reduce downtime, and enhance planning precision. The Work Task Template Optimizer utilizes AI-driven insights to improve maintenance instructions. New Work Order Reporting: Data Population allows technicians to enter short summaries or voice notes that automatically populate key details. The FMECA Data Enhancer accelerates reliability analysis with AI-driven suggestions for failure modes and causes.
  • Enterprise Resource Planning – AI enhancements strengthen planning accuracy, inventory control, and financial agility across operations. Manufacturing gains AI-powered MRP Simulation for multi-scenario demand planning, Sales Price Elements for dynamic pricing accuracy, and First Article Inspection for streamlined compliance workflows. Finance benefits from automated supplier invoice data capture and intelligent business planning baselines.
  • Aviation Maintenance – AI-powered capabilities accelerate maintenance operations and improve part selection accuracy. The new IFS.ai Smart Part Finder delivers context-aware part suggestions using structured IPC data and AI, reducing search time and improving accuracy to accelerate aircraft return-to-service.

“[With IFS] it wasn’t just about the technology, it was about business processes, operating best practices, and business acumen. My team was totally energized; we had junior through senior members all in the same room, and it allowed us to stop, innovate, and streamline processes in flight. Through that transition and technology partnership, we drove 30 % savings to the bottom line – proof of how simplifying complexity pays off.”- Tony Alloway, VP North American Operations, BGIS, IFS customer, speaking at Industrial X Unleashed

Sustainable and Profitable Growth

IFS Cloud 25R2 continues to embed sustainable practices automatically while driving financial returns for customers. New AI-powered KPI Narrative Generation and enhanced emissions tracking integrate sustainability into every operational decision – bringing visibility to the forefront rather than treating it as a month-end reporting exercise. This results in companies strengthening compliance and sustainability reporting while proving that profitability and sustainability advance together.

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YWO Launches New Mobile Application for Client Account and Wallet Management

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MTS Staff Writer
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EverFast Fiber Networks Taps GOCare to Power Digital Transformation and Customer Engagement Strategy

YWO, a multi-licensed digital brokerage solutions provider, announced the launch of its new mobile portal application.

The application is now available for download on the Google Play Store and the Apple App Store. This release provides existing and new clients with mobile access to the YWO client portal for account administration and profile management.

Mobile Access to Client Portal Features

The YWO Portal application integrates the functionality of the company’s web-based platform into a mobile interface. The application is designed to facilitate the management of personal accounts and profiles remotely. Key functionalities include:​

* Digital Onboarding: Users can complete the registration and Know Your Customer (KYC) identity verification process directly through the app.
* Account Management: The interface supports the opening and management of various account types, including Ignite30, Zero Spread, CENT, Standard, and demo accounts.
* Wallet Functions: Clients can access the YWO Wallet to perform deposits, withdrawals, and internal transfers.
* Notifications: The app includes a push notification system to alert users regarding security updates, company announcements, and market activity.
* Profile Administration: Users can update personal profile details and view account activity logs.

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Operational Updates

The release of the mobile application aligns with YWO’s objective to expand accessibility across devices. The app supports all stages of the client lifecycle, from initial account creation to ongoing fund management. Additionally, the application supports the Ignite30 account type, allowing eligible users to access specific account features and trading terms as defined in the program guidelines.

“The release of the YWO Portal application provides our clients with a central hub for account management,” said Daniel Abdel Malak, Head of Marketing at YWO. “This update allows for the execution of essential administrative tasks, including onboarding and wallet transactions, through a dedicated mobile interface.”

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InCampaign Agency Launches The Pipeline Jumpstart Package to Help B2B Qualified Companies Unlock High-Performing LinkedIn Ad Strategies

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InCampaign Agency Launches The Pipeline Jumpstart Package to Help B2B Qualified Companies Unlock High-Performing LinkedIn Ad Strategies

InCampaign Agency, a leading LinkedIn Ads agency in Chicago founded by former LinkedIn Ads team members, announced the launch of its new Pipeline Jumpstart Package— a fully customized LinkedIn Ads strategy package designed specifically for qualified businesses actively preparing to scale their LinkedIn advertising efforts.

The Pipeline Jumpstart Package is available exclusively to companies that are actively looking to invest $2,000 or more in LinkedIn Ads within the next 30 days. This ensures that each participating business receives a high-impact strategic roadmap that can be implemented immediately for measurable results. The package will also help businesses accelerate lead generation, improve campaign performance, and build a predictable pipeline using LinkedIn advertising.

As companies face rising advertising costs and increasing competition across digital channels, B2B brands require deeper insights, stronger strategy, and more efficient ad execution. The Pipeline Jumpstart Package delivers all three.

“Our mission has always been to help businesses get better results from LinkedIn Ads,” said Chris Nelson, Founder and LinkedIn Ads expert at InCampaign Agency. “Most companies struggle not because LinkedIn isn’t effective, but because they don’t have a proven, strategic roadmap. The Pipeline Jumpstart Package gives them exactly that—a tailor-made blueprint built by experts who’ve managed thousands of campaigns inside LinkedIn’s platform.”

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What Qualifying Businesses Receive in the Pipeline Jumpstart Package

Businesses that request the Pipeline Jumpstart Package receive a fully customized strategic breakdown of what their LinkedIn advertising approach should look like based on goals, industry, competitors, and current funnel performance. The package includes:

  • Custom Loom Strategy Video

    A personalized, on-screen walkthrough explaining exactly what a winning set of campaigns might look like for your business—built by experienced LinkedIn strategists.

  • Account Setup Checklist

    A foundational checklist outlining every step needed to configure an account correctly, ensuring optimal performance from day one.

  • Audience Targeting Checklist

    A breakdown of best-practice targeting parameters, tailored to your specific industry and buyer personas, ensuring you reach the right decision-makers every time.

  • Custom LinkedIn Funnel Blueprint

    A visual funnel map showing the exact ad structure, sequencing, and campaign architecture recommended for your brand.

  • Competitive Ad Analysis

    A video review of what competitors in your space are currently running on LinkedIn—plus expert insights on how your brand can outperform them.

  • Two Custom Ad Drafts

    Two professionally designed image ads using your brand’s existing assets, based on formats and concepts currently driving top performance on LinkedIn.

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A Strategic Advantage for B2B Companies Ready to Scale

The Pipeline Jumpstart Package was designed to equip serious B2B advertisers with the clarity and strategic direction they need in order to confidently launch or expand LinkedIn campaigns.

“Most businesses waste time and ad spend testing the wrong messages, targeting the wrong audiences, or running incomplete funnel structures,” said Chris Nelson. “This package eliminates the guesswork and gives them a clear, actionable plan before spending a single dollar on ads.”

The package is especially beneficial for B2B companies in SaaS, consulting, technology, finance, manufacturing, and other high-value industries where LinkedIn continues to outperform traditional channels for lead quality.

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Vuzix’ 4Q25 Shipments of AI-Powered Smart Glasses to Leading Global Online Retailer Approach $1 Million

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Vuzix' 4Q25 Shipments of AI-Powered Smart Glasses to Leading Global Online Retailer Approach $1 Million

Current quarter follow-on orders and shipments of Vuzix M400 kits expand and enhance customer’s warehouse operations

Vuzix Corporation, a leading supplier of AI-powered smart glasses, waveguides, and Augmented Reality (AR) technologies, announced it has received and fulfilled a series of follow-on volume orders in the fourth quarter of 2025 for custom M400 smart glasses kits totaling nearly $1 million from one of the world’s largest online retail companies.

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These orders reflect this customer’s accelerating adoption of Vuzix smart glasses supporting its warehouse infrastructure operations. After strong results from initial deployments in Europe, the program has now entered commercial rollout across the U.S. and Canada, with active discussions underway to extend smart glasses usage into additional regions, business units, and workflow applications.

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“Our technology continues to demonstrate real-world impact for some of the most sophisticated logistics organizations on the planet,” said Paul Travers, President and Chief Executive Officer at Vuzix. “This customer is scaling use of our smart glasses because they streamline warehouse operations—enabling remote experts to diagnose and resolve equipment issues in real time, improving maintenance workflows, enhancing safety, accelerating repairs, and increasing overall productivity across large-scale fulfillment centers. We’re proud to support customers who are actively deploying wearable technologies to drive efficiency and advance their digital transformation.”

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L&T Technology Services Transforms Respiratory Diagnostics with NVIDIA AI-Powered Digital Twin Technology

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L&T Technology Services Transforms Respiratory Diagnostics with NVIDIA AI-Powered Digital Twin Technology

Collaboration brings together LTTS’ expertise in MedTech and NVIDIA AI infrastructure to deliver precision diagnostics and enhance patient care

L&T Technology Services, a global leader in AI, Digital & R&D Consulting Services, announced the development of a next-gen AI-powered digital twin platform for respiratory diagnostics and lung navigation.

Combining LTTS’ expertise in platform engineering, AI-driven diagnostics, connected health systems and advanced imaging and visualization with cutting-edge NVIDIA AI infrastructure, LTTS aims to deliver scalable, low-latency solutions that enhance diagnostic precision and improve accessibility for healthcare providers worldwide.

To be unveiled at the Radiological Society of North America (RSNA) 2025, the LTTS solution integrates with CT imaging and leverages deep learning models to create a 3D digital twin of lung anatomy, providing visualization of airways, blood vessels, lung lobes and lesions. Powered by NVIDIA MONAI for medical image segmentation and NVIDIA TensorRT for optimized AI inference, the biological digital twin enables interactive visualization, precise path planning and navigation support for bronchoscopy, helping clinicians navigate complex procedures with greater efficiency.

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LTTS’ deep domain engineering expertise in medical imaging and proprietary navigation systems ensures the platform transforms the snapshots taken into living breathing models that evolve with the patient, delivering intuitive, clinically meaningful simulations that mirror real-world anatomy. This helps transform surgical planning and advancing care for serious conditions such as lung cancer, COPD and infectious diseases.

“AI is reshaping what’s possible in diagnostics and medical technology,” said Alind Saxena, Executive Director and President of Mobility and Tech at L&T Technology Services. “Our collaboration with NVIDIA combines LTTS’ expertise in AI-driven diagnostics and predictive analytics, with NVIDIA’s powerful, modeling and visualization platform. This lets us engineer a digital twin platform that not only enhances diagnostic accuracy but also gives clinicians an immersive, real-time planning tool ultimately helping deliver better outcomes for patients around the world.”

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“Working with LTTS to accelerate the development of AI-enabled medical technology demonstrates how NVIDIA is empowering the healthcare industry with accelerated computing and AI innovation,” said David Niewolny, Director of Business Development for Healthcare/Medical at NVIDIA. “LTTS is enabling transformative solutions that bring the vision of real-time AI and biological digital twins powered by NVIDIA to clinical practice – delivering interactive, real-time visualization and intelligent guidance to help clinicians provide higher-quality care and achieve better outcomes for patients.”

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Deepgram Brings Low-Latency Speech Recognition and TTS to Amazon Connect

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Deepgram Brings Low-Latency Speech Recognition and TTS to Amazon Connect

Integration enables real-time transcription, low-latency voice bots, and analytics within existing AWS environments

Deepgram, the world’s most realistic and real-time Voice AI platform, announced integration of its enterprise-grade speech-to-text (STT) and text-to-speech (TTS) models with Amazon Connect and Amazon Lex, enabling real-time transcription, low-latency voice bots, and analytics within customers’ existing AWS environments.

“Our work with Amazon Connect expands what’s possible for contact centers and enterprise voice applications on AWS…” said Scott Stephenson, CEO and Co-Founder, Deepgram.

With this launch, teams can use Deepgram’s models natively in Amazon Lex for natural conversational experiences and pair them with Amazon Connect to unlock real-time transcription, quality monitoring, and automation without heavy custom engineering for customer experience scenarios.

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“Our work with Amazon Connect expands what’s possible for contact centers and enterprise voice applications on AWS. Together we are enabling customers to achieve higher accuracy, lower latency, and greater deployment flexibility with Deepgram’s advanced speech technology, all seamlessly integrated within AWS,” said Scott Stephenson, CEO and Co-Founder, Deepgram.

Real-time transcription and analytics in Amazon Connect enable live coaching, compliance monitoring, and automated workflows built on a documented integration pattern. Native STT and TTS support in Amazon Lex deliver ultra-low latency, natural-sounding voice experiences and accurate understanding in noisy, high-variance environments. The integration fits seamlessly into existing AWS operations, allowing customers to deploy inside their AWS environment, keep data within AWS, and streamline procurement through AWS Marketplace.

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“At AWS, we’re continuously innovating to help businesses create exceptional customer experiences,” said Pasquale DeMaio, VP of Amazon Connect at AWS. “Integrating Deepgram’s advanced speech technology with Amazon Connect enables organizations to build voice interactions that understand context and respond with appropriate pace and tone, transforming automated interactions into opportunities for deeper customer relationships.”

Deepgram’s integrations with Amazon Connect and Amazon Lex are available for customers building on AWS today, with live demonstrations planned at AWS re:Invent in Las Vegas, December 1–5, 2025, in Deepgram Booth #690.

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Ecer.com Reshapes Cross-Border B2B Trade with Mobile and AI Integration

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MTS Staff Writer
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Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites and Mobile Apps

As globalization continues to redefine business growth paths, Chinese small and medium-sized enterprises (SMEs) are accelerating their search for more efficient and reliable ways to expand overseas. Ecer.com, a well-known global mobile B2B marketplace, has completed a strategic transformation from an information intermediary to a full-process digital enabler, emerging as a trusted partner in helping Chinese companies build a stronger international presence.

Building a Digital Bridge

In the traditional era of foreign trade, information gaps often limited efficient engagement between buyers and suppliers. Many suppliers struggled to present their capabilities beyond geographical boundaries, while buyers faced challenges in identifying reliable partners amid fragmented information.

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With sixteen years of industry data and technology accumulation, Ecer.com has built a digital ecosystem connecting 2.6 million suppliers across more than 150 countries. Beyond scale, this ecosystem introduces a structured trade environment: suppliers gain sustained global exposure, and international buyers benefit from streamlined, accurate sourcing channels.

Mobile and AI: Dual-Engine Evolution

While many industry players are exploring mobile or intelligent technologies in isolation, Ecer.com has taken a more integrated approach by combining both into a “mobile-AI dual-engine” development strategy.

Mobile technology allows key foreign trade activities—such as factory inspections, negotiations, and product showcasing—to move to the cloud, enabling real-time collaboration from anywhere. For example, Shenzhen Hongsinn Precision Co., Ltd. completed three virtual factory audits and live negotiations with a Brazilian buyer within a single week through Ecer’s mobile marketplace—processes that previously required months of coordination.

Meanwhile, AI capabilities have advanced from basic information recommendations to more precise decision support. Multilingual tools have evolved from simple translation to intelligent cultural mediation, helping reduce communication frictions in global business settings.

Upgrading marketplace Value

Ecer.com’s strategic shift reflects a broader move from “transaction facilitator” to “growth enabler.” The marketplace now supports a full-process digital service chain covering sourcing, communication, factory verification, and delivery. This comprehensive system highlights a new value proposition: enabling long-term customer growth while lowering barriers for SMEs entering global markets.

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Innovative Solutions Achieves the AWS Agentic AI Specialization

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Innovative Solutions Achieves the AWS Agentic AI Specialization

Innovative Solutions, a Premier Tier AWS Partner with Generative AI Competency that delivers advanced cloud services to growing businesses, announced that it has achieved the Amazon Web Services (AWS) Agentic AI Specialization, a new category launched within the AWS AI Competency. In receiving this specialization, Innovative Solutions has been recognized as an AWS Partner that enables customers to deploy smart, self-operating AI systems that can think, plan, and work independently to execute complex business processes.

“It is a tremendous honor for our team to be among the first AWS partners to achieve the new Agentic AI Specialization,” said Justin Copie, CEO of Innovative Solutions. “This recognition is a testament to our success in implementing AWS Agentic AI solutions to reshape the ways that our customers use technology to improve their business processes, create efficiency within their organization, and increase revenue potential for their businesses. I am incredibly proud of the success of our team in earning our position as a leading AWS partner for delivering AI solutions.”

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The AWS AI Specialization in Agentic AI distinguishes Innovative Solutions as an AWS Partner with proven technical expertise and customer success in delivering production-ready autonomous AI systems that reason, plan, collaborate, utilize tools, execute tasks, and continuously improve. Innovative Solutions excels in implementing Amazon Bedrock Agents and other leading AWS compatible frameworks, enabling customers to move beyond AI experimentation to deploy autonomous systems that deliver tangible returns on investment.
This year, Innovative Solutions has delivered 180% more customer projects that leverage Amazon Bedrock Agents and other leading AWS-compatible frameworks to help customers move beyond AI experimentation and deploy autonomous systems that deliver measurable returns on investment.

“Innovative Solutions has been a true partner for using agentic AI to support our rapid growth trajectory,” said Kevin McAuliffe, Chief Technology and Digital Innovation Officer at Brightline, Florida’s innovative intercity passenger rail service. “Using AI agents to power our Amazon QuickSight has been a game-changer for our business teams. We can now see real-time insights and have the information at our fingertips to make faster decisions than ever before.”

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This Specialization ensures customers can confidently select partners who demonstrate validated expertise in building and implementing enterprise-grade AI agents. These specialized partners help organizations deploy autonomous AI systems that can handle end-to-end business processes across diverse use cases including enterprise knowledge operations, intelligent process automation, autonomous customer operations, financial operations automation, and supply chain optimization.

This expansion of the AWS AI Specialization now includes partners that demonstrate advanced capabilities delivering enterprise-ready generative AI and agentic AI systems to customers.

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Cellairis and Central Technologies Partner to Deliver Innovative Mobile Device Solutions for Education and Enterprise

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Cellairis and Central Technologies Partner to Deliver Innovative Mobile Device Solutions for Education and Enterprise

Partnership expands access to Cellairis’ trusted mobile accessories and CyberSystem solutions through Central Technologies’ global distribution network

Cellairis, a leading provider of mobile device accessories, innovative technology solutions, and more announced a strategic partnership with Central Technologies, a leading technology solutions provider dedicated to delivering comprehensive and innovative solutions. This collaboration will bring Cellairis’ suite of mobile solutions, including the patented CyberSystem and Cyber Pouch, to a broader range of educational institutions and enterprise customers worldwide.

“We are excited to partner with Central Technologies as a reseller for all of Cellairis’ product lines, but with an initial focus on the education practice,” said Dale Stubblefield, Executive Vice President of Sales and Business Development of Cellairis. “We are empowering value-added resellers such as Central Technologies with premium, affordable devices, accessories, and solutions that enhance the customer experience, drive sales, and streamline operations in both enterprise and education environments.”

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We are excited to partner with Central Technologies as a reseller for all of Cellairis’ product lines, but with an initial focus on the education practice.”

— Dale Stubblefield, VP of Sales & Business Development of Cellairis

With many schools across the nation facing cell phone restrictions or bans, Cellairis’ Cyber Pouch provides a simple, effective way for students to keep their phones in class without them becoming a distraction. The Cyber Stand, an additional accessory, can be purchased separately. It is designed to hold up to 28 Cyber Pouches in a coat-rack-like structure, providing a convenient classroom storage solution.

Cellairis and Central Technologies have joined forces to provide practical, scalable solutions such as this that enhance device management, protection and productivity.

Through Central Technologies’ global distribution, Cellairis’ products will be accessible to a wider audience of resellers, education technology providers, and enterprise IT departments. This partnership reflects both companies’ commitment to delivering innovative, reliable solutions that extend device lifespan, improve user experience, and support distraction-free environments.

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Smart AI Agents in JCI Marketing’s New j-MAP Platform Usher in New Era of RevOps

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Market Logic Network Develops AI-Driven Lead Distribution Systems to Enhance CRM Efficiency and Business Operations

JCI Marketing Announces j-MAP, an Agentic AI Orchestration Platform Designed to Turn Strategy Into Execution

JCI Marketing announces the official launch of j-MAP, an Agentic AI platform designed to transform how B2B companies run marketing, sales, research, and operational execution. The platform will move into controlled Beta this week, with first users coming online before Thanksgiving.

Rather than focusing on generic chatbot interactions or isolated automation tasks, j-MAP introduces a structured agent ecosystem that responds to real business challenges with measurable execution. Pre-defined business behaviors intelligently activate AI agents, designed to operate like a teammate rather than a tool. Agents do not replace people. They remove friction, so teams can be more strategic and operate at a more efficient level.

JCI Marketing built this platform based on years of firsthand work across supply chain, B2B marketing, sales enablement, operational efficiency projects, and complex system integrations. The j-MAP platform enters Beta following a series of early tests that demonstrated meaningful reductions in workload and increases in execution speed across research, marketing production, CRM use, onboarding, content planning, and sales outreach, contributing to B2B growth.

AI cannot create business growth if it only chats. It must be structured to operate inside real workflows that support B2B marketing and sales. That is what j-MAP was built to do.”

— Jason Jimenez-Vanover, CEO & Visionary of JCI Marketing

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“AI should work for people, not the other way around,” said Jason Jimenez-Vanover, CEO of JCI Marketing. “j-MAP isn’t a chatbot or a productivity gimmick. It’s a living framework that connects intelligence, automation, and human judgment to deliver real outcomes. Our focus is clarity, control, and results — not another interface for teams to manage.”

j-MAP is built around a framework of layered agents that users can activate on demand or that deploy intelligently based on behavior patterns, strategic processes, or environmental triggers, creating a true human-in-the-loop workflow.

These agents were designed to handle the most critical of marketing functions. They can support campaigns, gather research on competitors, surface risks in outreach, and monitor CRM for consistency. When they create content, they do so with complete context. By analyzing countless data points from various Google tools and running site audits, they recommend corrections and identify process gaps inside RevOps. Instead of AI handling single tasks or one-off workflows, j-MAP is an adaptive execution system that can evolve with the business.

“Businesses don’t need another tool that adds complexity,” said Kevin Jessop, COO of JCI Marketing. “They need a system that produces results quietly and consistently. j-MAP was designed from the ground up to eliminate noise, automate the repeatable, and return focus to what drives growth.”
Businesses entering the Beta period will receive hands-on support as their first set of agents are implemented.

Each deployment begins with a strategic review to first identify then resolve friction points across current tools, team behaviors, and growth goals.
From there, the JCI team provisions agents and initial needs to get each user production-ready. The goal is not to install a tool.

The goal is to establish a repeatable rhythm of execution.

The Beta phase will include guided access to marketing agents, research agents, sales and CRM agents, productivity boosters, and content optimization specialists.

“AI cannot create business growth if it only chats. It must be structured to operate inside real workflows,” said Jimenez-Vanover.

As the user base grows, additional agents and decision trees will be developed and unlocked to support broader workflows. This platform will integrate easily with current processes, and companies will not need a dedicated AI manager or complex technical setup.

j-MAP’s structured agents are designed to evolve alongside the business as well.

Future developments of j-MAP are already in the works, including the ease of a mobile app interface, with an additional 20 agents in development for 2026 and countless more tools or functions that simplify the lives of CEOs and COOs, VPs and Directors of Marketing, CROs and Business Development Leaders.
Companies interested in participating in the Beta launch may request early access beginning today. j-MAP is available to businesses seeking stronger operational clarity, scalable execution, and relief from the pressure of manual management.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

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DiaGen AI Publishes Study: Biomarker Integration & Biosensor Tech Enabling AI Driven Insights in Biological Aging

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MTS Staff Writer
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Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management

New Research Demonstrates How Artificial Intelligence and Wearable Biosensors Can Provide Real-Time Insights Into Individual Health Trajectories and Aging

A groundbreaking review published in Frontiers in Aging reveals how the convergence of artificial intelligence, biosensor technology, and key biochemical markers is paving the way for a new era of personalized aging diagnostics and preventative medicine.

The comprehensive study, led by researchers from DiaGen AI, the University of Victoria, and McMaster University, demonstrates how four critical biomarkers – C-Reactive Protein (CRP), Insulin-like Growth Factor-1 (IGF-1), Interleukin-6 (IL-6), and Growth Differentiation Factor-15 (GDF-15) when combined with AI-driven analytics and continuous monitoring technology, can provide unprecedented insights into biological aging.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

While average life expectancy has steadily increased in recent decades, healthspan which is the number of years spent in good health has remained relatively stagnant. This growing disparity has shifted focus toward not just living longer, but living better.
“Biological age, unlike chronological age, reflects the underlying state of the body’s systems and has shown greater utility in predicting disease risk, functional ability, and overall health outcomes,” explains co-author Mohit Pandey of DiaGen AI.
The research focuses on four key biochemical markers that collectively provide comprehensive coverage across all twelve established hallmarks of aging.

These include
• CRP: A highly sensitive inflammation marker linked to cardiovascular disease, frailty, and cognitive decline
• IGF-1: A growth factor involved in metabolic regulation and cellular growth pathways
• IL-6: A pro-inflammatory cytokine associated with “inflammaging” – the chronic, low-grade inflammation that characterizes biological aging
• GDF-15: A stress-responsive marker of mitochondrial dysfunction and cellular stress

The integration of machine learning and deep learning technologies enables the efficient analysis of complex, high-dimensional biological data. These AI-driven methods are now being used to construct sophisticated “biological age clocks” that outperform chronological age in predicting health outcomes.

“AI plays a critical role in refining these models, especially through deep learning techniques that can learn nonlinear relationships between inputs and outcomes,” notes lead author Jared A. Kushner. “Advanced models can continuously update biological age estimates as new data are collected, enabling adaptive biological clocks that reflect both acute changes and chronic trends.”

Perhaps most revolutionary is the emergence of wearable biosensors capable of continuous, non-invasive monitoring of these age-related biomarkers. Recent innovations include wireless patches that can monitor CRP levels in sweat and microneedle patches that sample interstitial fluid, all without the need for traditional blood draws.

“When integrated with AI, this continuous data stream enables consistent and accurate prediction of disease risk and overall biological age, offering valuable insights into an individual’s current and future health trajectory,” explains co-author Dr. Sandeep “Sonny” S. Kohli.

The convergence of biomarkers, biosensors, and AI holds significant promise for transforming healthcare delivery across multiple dimensions. Real-time tracking enables personalized interventions through adaptive, precision-based health management tailored to individual patient needs. Continuous monitoring offers the potential for early disease detection by identifying concerning trends before symptoms appear, allowing for timely medical intervention. Healthcare providers can optimize treatment approaches by monitoring patient responses to lifestyle changes or medications remotely, eliminating the need for frequent in-person visits. Perhaps most importantly, the integration of this technology into consumer health devices could democratize access to sophisticated health monitoring, making advanced diagnostic capabilities widely accessible to populations that have traditionally faced barriers to comprehensive healthcare services.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

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Malu Agency to attend Affiliate World Asia 3-4 December 2025 in Bangkok to promote their Premium Agency Ad Accounts

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MTS Staff Writer
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Limelight Inc.’s Senior Leadership Team to attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire

Malu Agency to attend Affiliate World Asia 3-4 December 2025 in Bangkok to promote their Premium Agency Ad Accounts

Our Whitelisted Premium Agency Ad Accounts offer you a quicker, more efficient way to launch and scale your advertising campaign.

Whether you are a solo E-Commerce marketeer looking to optimise your campaigns performance or an agency managing multiple clients utilising our Agency Ad Accounts and 24/7 dedicated Customer Service Team will provide you with the expert support needed to succeed.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Our Agency Ad Accounts benefit from stronger account reputations and higher trust scores. These advantages lead to better Ad delivery, reduced risk of bans or restrictions and faster Ad approvals.

Running successful ad campaigns often requires more than just a great product and creative content; it also demands access to reliable tools, seasoned expertise, and accounts with strong performance history.

Our high-quality ad accounts are already optimized for performance and compliance, helping bypass the typical challenges that come with new or restricted accounts.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

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Alsona Unveils the First Curated LinkedIn Expert Directory

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MTS Staff Writer
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0
Alsona Unveils the First Curated LinkedIn Expert Directory

Introducing a first-of-its-kind curated platform featuring verified specialists in LinkedIn growth, profile optimization, lead generation, and content strategy, designed to help professionals quickly identify and engage experts with measurable, validated results.

Alsona, a fast-growing SaaS platform known for AI-driven LinkedIn automation and outreach technology, announced the launch of its LinkedIn Expert Directory, the first curated marketplace designed to help companies easily discover the top 1% of LinkedIn experts.

The new directory offers a verified selection of strategists, content creators, lead gen experts, and personal branding professionals. Each expert is vetted through Alsona’s screening framework, which evaluates measurable results, client outcomes, years of experience, specialization depth, and platform expertise.

“If someone needs help with LinkedIn, this is now the place to start,” said Jaclyn Curtis, CEO of Alsona. “People have been forced to sift through an overcrowded market full of unverified providers. We fixed that. Every expert listed has real, validated results that professionals can evaluate before they connect.”

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Why the LinkedIn Expert Directory Matters

LinkedIn has rapidly become one of the most influential growth channels for businesses, but demand for credible specialists now far exceeds visibility. Businesses often struggle to identify authentic experts capable of generating a pipeline, improving brand presence, or optimizing profiles for conversion. Alsona’s directory addresses this gap by delivering:

  • Centralized discovery of vetted professionals with proven results across growth, branding, and lead generation.
  • Skill-based filtering that connects companies with specialists aligned to a specific challenge, whether it’s content strategy, outreach, profile optimization, demand generation, and more.
  • Transparent review data and work histories to support informed decision-making.
  • A verified environment where experts are manually screened to ensure high-quality, outcome-driven service.

The directory is accessible to businesses, agencies, founders, recruiters, coaches, and anyone seeking LinkedIn support. Expert applicants can also submit profiles for consideration, with each submission reviewed by Alsona’s internal evaluation team to maintain strict quality standards.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

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Beyond Vanity Metrics: Generating App Installs From Creator Videos

By
Maya Vaida
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0

In the last ten years, as influencer marketing has taken off, most marketers have relied on influencers for top-of-funnel branding campaigns.

Sure, there were social commerce campaigns that compensated the influencers for sales, thanks to unique download pages or links on the influencer’s bio page, but those campaigns were the exceptions.

Fast-forward to 2025, with economic uncertainty due to tariffs, marketers will be focused on performance marketing as they make cuts to their branding initiatives. And performance-driven influencer marketing will be part of their marketing arsenal in 2025.

The year of the Performance-Influencer Campaign

One of the big predictions for 2025 is the growth of performance-influencer marketing. As marketers learn what works (and what doesn’t work) in their creator campaigns, they’re increasingly able to provide creators with feedback to produce videos that deliver performance.

For a utility app, we turned to five very different creators – each from a different niche and with a distinct audience – asking them to create videos to generate app installs via in-stream ad campaigns on YouTube, TikTok, and Instagram.

Though all five creators generated videos that achieved our Key Performance Indicators (KPIs), results varied according to the platforms. This highlights one of the most important lessons of creator marketing: When everything is measured, it can also be tested.

Marketing Technology News: MarTech Interview with Jackie Palmer, VP of Product Marketing @ ActiveCampaign

Measure actual performance metrics

The videos created achieved organic video views from the low 100s to the high thousands. And because creator marketing is full of curveballs, the video with the most views wasn’t the one that generated the most app installs. That’s why it’s necessary to measure actual performance and not rely on vanity metrics such as views or clicks.

This campaign generated an immediate uplift, with most new users downloading and installing the app immediately after watching the video, generating incremental install uplift versus the baseline for other organic campaigns. Prospective users jumped to the creators’ bio page to access the link and download the app.

According to our post-campaign analysis, this effort resulted in a Cost Per Install (CPI) of less than $1, which exceeded our pre-campaign target.

Post-Campaign Takeaways

The first takeaway from this campaign is to work with creators who can produce content that achieves campaign KPIs organically. We’ve even tested creators from different verticals/market niches to see which would convert best. Budget-permitting, one can always pay to run the creator videos as ads, but performance metrics will be better if campaign goals can be achieved organically.

The second takeaway is to test everything. Though testing is more critical for paid campaigns, even with organic campaigns, early testing can save time and resources spent on creator content that isn’t achieving the defined KPIs. And once marketers and creators see what’s working, the next creative output will be stronger and more effective.

The third takeaway is to ensure that campaign performance is measured. Whether you’re working with a measurement or attribution vendor or have the internal tools to measure performance, it’s business-critical to measure and attribute campaign results according to your defined KPIs. And if you can’t do that, perhaps it’s time to revisit the defined KPIs and the company’s marketing stack to ensure that you have the tools to measure and attribute marketing events according to the marketing and sales goals.

Working with creators is a great and cost-effective way to engage authentically and organically with a marketer’s (and the creator’s) target audience. Campaigns can be turned around in days or even hours at a fraction of the cost, and are more environmentally friendly than a location shoot. But marketers need to make sure that they’re monitoring and measuring creator campaigns to ensure that they’re meeting their goals. And they need to be testing new platforms, channels, and opportunities in today’s dynamic media environment.

Marketing Technology News: Why Southeast Asia’s Advertising Growth Demands Better Measurement

GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth

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PRNewswire
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GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth

GoDaddy is packing even more agentic AI power into its recently launched Airo.ai online experience with the addition of six brand-new AI agents.

Building on the recent debut of Airo.ai public Beta, these latest tools and capabilities are designed to help simplify marketing, operations, and website management for small businesses – saving valuable time and making it easier to attract customers, strengthen their online presence, and grow with confidence.

The Airo.ai agentic framework brings the entire experience together behind the scenes. Airo determines the next best action for each customer, invokes the corresponding agent, and completes that action. It coordinates the work end to end to drive customer success.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

New Airo.ai agents:

  • Conversations Inbox – Keeps customer communication organized across email, chat, and social channels. Small business owners can now respond faster, prioritize conversations and stay on top of every customer interaction – all in one place.
  • Marketing Calendar and Social Posts Agents – Helps small businesses plan and launch marketing campaigns and create social posts, videos, and blog content for channels like Facebook, Instagram and more, driving engagement and saving countless hours each week.
  • Online Appointments Agent – Streamlines scheduling for service-based businesses using GoDaddy Websites + Marketing. The agent guides owners through setup, helping them list services, manage availability, and start booking appointments within minutes.
  • Domain Activation Agent – Simplifies the technical side of connecting GoDaddy domains to websites, online stores and email providers. The guided setup provides users step-by-step through DNS connections, helping them launch online faster.
  • Domain Protection Agent – Gives business owners peace of mind by helping them strengthen domain security. It checks domain protection levels, recommends upgrades and explains plan options clearly. This helps safeguard small businesses’ digital assets without technical guesswork.
  • DIFY (Do-It-For-You) Agent – Connects entrepreneurs with human experts for professional website design, search engine optimization, and marketing support. The agent automates the matchmaking – pulling in saved business details – so owners can hire trusted GoDaddy pros to get work done without repeating the setup process.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

Real AI momentum for real businesses

“Every minute matters for small businesses, and faster, impactful outcomes are real wins,” said GoDaddy Vice President of Airo Laka Sriram. “With Airo.ai, we are expanding an ecosystem, not just a product. The modular architecture allows us to deploy specialized agentic capabilities as needs evolve, giving entrepreneurs help that keeps getting smarter.”

GoDaddy continues to grow the Airo.ai ecosystem with new AI agents to meet the real-time needs of small business owners, ensuring that entrepreneurs always have intelligent, easy-to-use tools to support their success. To explore the new agents firsthand, visit Airo.ai – the digital assistant built for small business owners. These agents can then be deployed to GoDaddy.com for customers using Airo.

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Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands

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PRNewswire
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Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands

Partnership will help marketing and creative teams solve workflow challenges and scale marketing

Gradial and Stagwell to launch a joint go-to-market business partnership leveraging each company’s unique offerings

Gradial, a leading agentic AI company, and Stagwell, the challenger network built to transform marketing, announced a strategic partnership to help brands move faster and get more value from their technology. By combining Stagwell’s design, global creative and AI expertise with Gradial’s agentic execution engine, the partnership will help brands connect their marketing workflows, remove operational bottlenecks, and deliver personalized experiences across channels quickly and consistently using AI agents.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviors. As part of the partnership, Gradial and Stagwell will launch a joint go-to-market initiative and targeted client pilots, creating deployment models that enterprises can adopt and scale across their marketing departments.

“We’re excited to partner with Stagwell to bring the power of Gradial’s agentic marketing platform to one of the world’s most forward-thinking agency networks. Together, we’re combining Stagwell’s scale, design expertise, and strategic leadership with Gradial’s cutting-edge agents to help brands move faster, personalize more effectively, and unlock new levels of creative and operational performance. This partnership represents a major step forward in redefining how modern enterprise marketing teams work,” said Doug Tallmadge, Co-Founder and CEO at Gradial.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“Many marketers’ content supply chain systems are broken with too many steps, too many systems and not enough execution,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is about making marketing easier, faster, and smarter, so marketers can spend less time on tech headaches and more time creating great campaigns.”

Together, Gradial and Stagwell aim to help brands build the next generation of marketing: integrated, automated, and built for speed.

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DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

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PRNewswire
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DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

DataGroomr’s customers can now benefit from intelligent data quality improvement with real-time deduplication and AI-driven insights.

DataGroomr announced it has updated its AI-powered data quality app on Salesforce AppExchange, providing customers new ways to automate, simplify, and scale data quality management. These updates introduce AI Recommendations and Live Dedupe, two advanced features designed to deliver real-time precision, continuous learning, and smarter automation for Salesforce data management.

DataGroomr leverages artificial intelligence at its core, setting a new standard for AI-driven CRM data quality. The latest updates build on DataGroomr’s proprietary AI engine, which automates deduplication and cleansing, to further enhance how organizations manage, clean, and maintain their Salesforce data with greater accuracy and ease.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

AI-Powered Data Quality for Salesforce
DataGroomr’s app empowers Salesforce admins, operations teams, and RevOps leaders to maintain clean, accurate, and actionable data across accounts, contacts, and leads. With its no-code interface and adaptive AI, DataGroomr eliminates the complexity of traditional data management tools.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

The two new innovations extend these capabilities:

  • AI Recommendations – Smarter, Actionable Insights: This feature uses a large language model to review Salesforce data and intelligently recommend next-best actions — such as merging, verifying, or transforming records — based on contextual understanding of the data rather than static rules.
  • Live Dedupe – Real-Time Duplicate Prevention: Live Dedupe introduces continuous, real-time duplicate detection inside Salesforce. Instead of relying on scheduled cleanup jobs, users receive instant alerts when potential duplicates are created or modified, ensuring data integrity at the point of entry.

These enhancements transform DataGroomr into a proactive, intelligent data quality assistant for Salesforce, helping organizations maintain trust in their data and enhancing the accuracy and impact of downstream analytics, automation, and AI initiatives.

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CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy

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PRNewswire
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CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy

MuleSoft veteran to drive product innovation as CData scales connectivity platform for AI systems and autonomous agents

CData Software, a provider of enterprise data connectivity solutions, announced the appointment of Ken Yagen as Chief Product Officer (CPO). Yagen will lead product strategy and engineering as CData scales its connectivity platform for enterprises deploying agentic AI internally and for software providers building AI into their products.

The appointment comes as CData experiences rapid growth in the AI connectivity space. With thousands of users already connecting enterprise data sources to AI systems through CData’s MCP Servers, and the recent launch of Connect AI—a managed Model Context Protocol (MCP) platform—Yagen’s leadership will accelerate the company’s product roadmap.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Advancing AI-Native Connectivity

Yagen joins CData as the company shapes the emerging category of AI-native connectivity. Connect AI provides the enterprise-scale infrastructure that AI systems and autonomous agents require: live, governed access to business systems combined with embedded system-level semantic intelligence that teaches AI the structure, relationships, and business logic native to each platform—transforming raw connectivity into operational fluency.

“AI will fail to achieve meaningful outcomes if agents don’t understand the systems they’re acting in. The enterprises that will dominate the AI era are the ones whose agents have real system fluency—not just access,” said Ken Yagen, Chief Product Officer at CData. “CData is eliminating a core blocker in enterprise AI by giving agents both the connectivity and the deep, system-level context to operate safely, predictably, and at scale across Salesforce, NetSuite, SAP, and 350+ business systems. We’re building the context and control fabric that turns AI into a trusted digital operator inside the enterprise.”

Yagen is an accomplished product management and technology leader with more than 25 years of experience driving innovation in enterprise software. Most recently at Warburg Pincus, he led AI and LLM initiatives across the firm’s portfolio companies, helping enterprises integrate emerging AI technologies into their business strategies. His career includes pivotal roles at MuleSoft, where he shaped product strategy for APIs and integration platforms that became foundational to modern enterprise architecture, as well as leadership positions at Box and Symphony, where he drove collaboration and enterprise SaaS innovation.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Dual Market Strategy: Enterprises and ISVs

Under Yagen’s leadership, CData will accelerate its dual go-to-market strategy, enabling both direct enterprise adoption and embedded use by independent software vendors (ISVs). Organizations are adopting CData’s managed MCP platform to standardize connectivity across departments and initiatives, while software providers are embedding CData’s connectivity into their products to deliver enterprise-ready AI capabilities without building integrations themselves.

“We’re building a comprehensive, secure MCP platform, and we’re early in this market,” Yagen added. “The opportunity is to make CData a go-to connectivity layer—one that enterprises can rely on internally and that product builders embed by default. This isn’t just about better integrations. It’s about making every AI system enterprise-ready from day one.”

“Ken brings exactly the experience and vision we need at this stage of our growth,” said Amit Sharma, CEO and co-founder of CData. “His track record building enterprise platforms at scale, combined with his deep expertise in distributed systems and AI infrastructure, makes him an ideal fit to lead our product organization as we help customers navigate the AI era.”

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Tonic.ai Launches Fabricate Data Agent to Deliver Hyper-Realistic Synthetic Data via Agentic AI

By
MTS Staff Writer
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0
Pixalto.app Launches All-in-One AI Platform with Video, Image, and Design Creation Tools 'Imagine. Generate. Innovate.'

Tonic.ai to demo groundbreaking AI agent for generating synthetic data at AWS re:Invent, empowering software and AI engineering leaders with on-demand datasets.

Tonic.ai, the leader in synthetic data and privacy-preserving data solutions, announced the launch of the Tonic Fabricate Data Agent, an AI agent that generates hyper-realistic synthetic data from scratch, enabling developers and AI engineers to instantly create custom datasets through a natural language chat interface. The Data Agent will be showcased at the upcoming AWS re:Invent conference, where Tonic.ai will demonstrate how teams can effortlessly create relational databases, JSON, and unstructured files like PDFs, DOCX, and more, in a matter of minutes.

The Fabricate Data Agent leverages the vast domain expertise of Large Language Models (LLMs) combined with Tonic.ai’s industry-leading synthetic data generators to rapidly achieve unprecedented realism and utility. This solution is purpose-built for scenarios where production data is non-existent, lacking, or off-limits, such as greenfield development, AI model training, and edge case simulation.

“The market’s insatiable demand for quality data, especially for training sophisticated AI models and accelerating software development, has never been stronger,” said Karl Hanson, Co-founder and Chief Product Officer at Tonic.ai. “With the Fabricate Data Agent, we are seizing this opportunity by making data generation instantaneous and accessible. This agentic approach removes the data access barrier, ensuring that software and AI engineering leaders can keep their teams building and innovating without compromise.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The combination of LLMs and Tonic.ai’s deep expertise has made it possible to deliver what is essentially a domain expert embedded on your team, ready to build data on demand.”

— Mark Brocato, inventor of Fabricate and Head of Engineering at Tonic.ai

With Fabricate, users can describe their ideal dataset or upload a schema via chat, watch the Data Agent generate the data, provide feedback to fine-tune the results, and then export the custom datasets as SQL, JSON, PDF, DOCX, PPTX, EML files, and more.

“This launch fulfills a long-standing need from developers for a truly innovative, from-scratch data generation solution,” said Mark Brocato, inventor of Fabricate and Head of Engineering at Tonic.ai. “The combination of LLMs and Tonic.ai’s deep expertise has made it possible to deliver what is essentially a domain expert embedded on your team, ready to build data on demand. We’re excited to bring this level of power and simplicity to the thousands of builders attending AWS re:Invent next week.”

The Fabricate Data Agent is the latest offering from Tonic Fabricate, which was acquired by Tonic.ai earlier this year to expand the company’s capabilities in schema-first, from-scratch data generation.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

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