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Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce

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Globe Newswire
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Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce

Navatar, the leading CRM platform for private markets, announced a strategic partnership with Inven, the AI-powered platform for discovering and analyzing private companies. The partnership integrates Inven’s advanced deal-sourcing intelligence directly into Navatar’s CRM, giving investment professionals a unified, data-rich, and automated environment to identify, evaluate, and engage the relevant private companies.

The Navatar–Inven integration offers a connected deal-sourcing and CRM ecosystem, unlocking unique capabilities:

Accelerated Deal Discovery
Inven’s proprietary AI scans millions of data sources to identify companies based on what they do. Dealmakers can now uncover lower- and middle-market opportunities directly from within Navatar.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Unified Intelligence
Private company insights, buyer lists, and intent-to-sell signals from Inven sync seamlessly with Navatar’s CRM data. Every contact, email, and meeting captured in Navatar enriches the firm’s understanding of each opportunity.

AI-Enhanced Origination
With structured data flowing bidirectionally, Navatar AI can surface deal triggers, relationship insights, and engagement recommendations, helping teams connect with the right companies at the right time.

Automated Data Capture
The integration eliminates manual research and data entry. Inven’s automated data feeds populate Navatar with fresh intelligence, keeping pipelines continuously updated.

Actionable Alerts
Teams can set real-time company alerts for key events—funding, leadership changes, or expansion—so they never miss a signal that matters for sourcing or advisory engagement.

“Inven has built one of the most advanced private-company intelligence platforms in the market,” said Alok Misra, CEO of Navatar. We’re thrilled to partner with them and push the boundaries of what technology can do for private markets.”

“Navatar is the gold standard for CRM in private markets,” said Niilo Pirttijärvi, CEO of Inven. “We’re excited to partner with a firm that consistently elevates how deal teams operate.”

The Navatar–Inven integration is available immediately to private equity firms, investment banks, search funds, and corporate development teams worldwide.

Navatar CRM powers private markets worldwide, managing relationships, originating deals, and serving investors for private equity, venture capital, investment banks, funds of funds, private credit, secondaries specialists and more. Navatar’s AI-driven platform keeps deal teams ahead—automatically delivering intelligence, unifying context, and orchestrating complex processes with zero disruption.

Inven is the fastest way for M&A teams to discover and analyze private companies. Built with proprietary AI, Inven surfaces 10× more relevant companies, buyers, and investors than traditional tools—helping dealmakers find opportunities they’d otherwise miss, and do it in a fraction of the time. Trusted by 950+ firms globally, Inven has become the new standard in M&A deal sourcing.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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PredictIt Resurrects Nostradamus with AI in New Campaign About the Future of Prediction Markets

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Globe Newswire
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PredictIt Resurrects Nostradamus with AI in New Campaign About the Future of Prediction Markets

New creative concept shows how AI and cultural storytelling can help explain how prediction markets reflect public expectations around real-world events.

PredictIt announced a new creative campaign featuring none other than Nostradamus, the legendary 16th-century seer, brought back to life with the help of artificial intelligence.

The launch taps into a rising cultural moment where artificial intelligence, political storytelling, and financial forecasting intersect, particularly as public trust in polling fluctuates heading into upcoming election cycles.

In the video, AI Nostradamus references the burning of London and the tulip mania of the 1600s as he tries to make sense of modern politics. He recalls “nearly being burned at the stake,” then marvels that people now track how public expectations evolve in real time. It’s a tongue-in-cheek bridge between ancient prophecies and today’s rise in prediction marketplaces.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The AI-generated campaign blends cultural humor with PredictIt’s data-driven forecasting model, making prediction markets engaging and informative.

“If Nostradamus were alive today, we’re pretty sure he’d be on PredictIt,” said John Aristotle Phillips, Co-founder of PredictIt. “Prediction markets are a better way to measure what people really think will happen — not just what they want to happen.”

Following recent regulatory approval to expand its offerings, PredictIt is once again opening the door for traders, political observers, and curious forecasters to test their expectations against unfolding events. This campaign marks the start of a broader storytelling effort exploring how culture, technology, and real-world forecasting tools are reshaping how we understand politics and policy.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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Notified Launches Syndicated Articles

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Globe Newswire
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Notified Launches Syndicated Articles

New Content OS Workflow Amplifies Brand Narratives via Syndicated Articles, Distributing Content Across 4,000+ Trusted U.S. Media Outlets

  • Product: Syndicated Articles, a new editorial workflow in Content OS

  • Purpose: Extend relevant brand narratives from a GlobeNewswire press release into a journalist-style feature published as earned coverage on third-party news sites, ranging from MSN and Yahoo to thousands of local news outlets across the country

  • Availability: Beginning December 8, 2025, for GlobeNewswire clients

  • Packaging: Available as a transactional add-on per release or as part of an annual subscription; optional editorial support available

  • Geography: United States; complementary Syndicated Articles – U.K. option reaches 65+ regional media sites in the United Kingdom

  • AI Benefit: Designed to strengthen authority, structure and recency signals that influence visibility in AI search and answer engines

Notified announced Syndicated Articles, a new Content OS workflow capability that builds on the reach of GlobeNewswire press releases to amplify corporate stories across thousands of trusted U.S. news sites and improve how brands appear in AI-generated answers.

Created in partnership with a leading data-driven media company behind the first earned distribution platform, organizations can publish a separate, journalist-style feature for potential syndication across a network of trusted U.S. news sites. Syndicated Articles are promoted organically to readers across media outlets, boosting earned coverage of a brand’s story. Each article will meet newsroom standards for accuracy, transparency, and credibility.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“PR teams work hard to earn coverage, yet even strong stories can fade fast or struggle to break into trusted outlets,” said Erik Carlson, President and CEO at Notified. “Our new feature within the Content OS workflow helps clients take the structured core of a GlobeNewswire press release and extend it with companion editorial content that lives longer, reaches farther and improves how their brand and their story show up in AI-generated answers.”

Syndicated Articles are available to GlobeNewswire clients beginning December 8, 2025, as either a one-time add-on when issuing a press release or as part of an annual subscription package. Beginning Q1, it will be natively built into Notified’s leading PR platform. For teams that need support, Notified also offers optional editorial services to help develop, refine, and optimize the article.

Syndicated Articles by Notified: Frequently Asked Questions (FAQs)

What Is a Syndicated Article?

A Syndicated Article is a journalist-style news story written by a brand and published across multiple third-party publisher sites. It is separate from a press release and follows a more objective, newsroom-style format.

How Do GlobeNewswire Customers Extend Their News Over This Network?

Notified customers can both publish a press release through GlobeNewswire and add a Syndicated Article (with an additional fee) to reinforce their core narrative. The article is then distributed across a network of trusted U.S. news outlets.

Does Notified Write Syndicated Articles?

With a focus on human-written, authoritative content, communications professionals submit their own journalist-style article, which GlobeNewswire editors review and deliver for potential syndication. However, Notified’s editorial team offers proofreading, editing or even full article development for an additional fee.

Is This the Same as Press Release Distribution?

No. Press releases and Syndicated Articles serve different purposes. A press release is the primary announcement; the Syndicated Article is a separate, bylined story that can expand reach and credibility for relevant stories.

How Much Does a Syndicated Article Cost?

Syndicated Articles delivered to this U.S. media network are available as a transactional add-on when issuing a GlobeNewswire press release or as part of an annual subscription package. Editorial assistance is billed separately.

What Geographic Market Does This Include?

The syndication network is U.S. based. GlobeNewswire customers can also reach UK audiences through a similar service: Syndicated Articles – U.K. Clients who select this option within the platform will have their press releases distributed across a network of 65 regional media websites, prominently labeled as an “ad feature” to drive AI visibility and reader engagement.

Content OS: Powering PR for the Answer Engine Economy

Content OS is Notified’s PR framework that unifies GlobeNewswire press release distribution, amplification, media outreach, monitoring, and analytics, supported by a partnership with Profound. It is built for today’s Answer Engine Economy, where audiences get information directly from AI tools like ChatGPT and Gemini as well as traditional media and company-owned channels. In this environment, visibility in AI search drives awareness, demand, and revenue, and Content OS helps brands increase their presence in answer engine responses and citations.

Content OS enables PR professionals today to build fully formed, AI-optimized campaigns from a single press release, streamlining planning, distribution, amplification, and measurement. Capabilities such as Personalized Pitch, Smart Search, GlobeNewswire tagging, Content Streams, the AI Press Release Generator, and a Profound partnership work together to transform press releases into contextual content streams that actively shape how stories are discovered across AI-powered channels.

How Does Content OS Work?

Content OS consists of four distinct steps:

  1. Plan – The press release captures the Core Narrative, the central storyline. Content Streams then turn that story into other formats such as blogs, social posts, fact sheets, media kits and more.
  2. Distribute – GlobeNewswire distributes releases to global media, optimized with tags, metadata and snippets for AI visibility.
  3. Amplify – Our AI-enhanced Media Contacts Database supports Smart Search and Personalized Pitch to connect with the right journalists. Earned coverage strengthens visibility in both media and AI results. Take advantage of editorial-style Syndicated Articles (U.S.) and Syndicated Articles – U.K.
  4. Measure – Analytics show performance across traditional media, online communities, and AI engines. With Profound, Content OS tracks when GlobeNewswire releases are cited in AI answers.

What Are Content Streams?

Content Streams are the channels that extend the client’s Core Narrative into other formats: short-form posts on LinkedIn, Facebook, Bluesky and X/Twitter as well as longer-form pieces like blog posts and editorial articles. They amplify the Core Narrative to the broadest audience by using both owned and partner distribution networks.

What Does Contextual Content Mean?

The word ‘contextual’ refers to the idea that each Content Stream (channel, form and audience) requires different content (tone, length, style) to match its audience and use case. The more relevant the content shared out, the more likely someone is to act upon it. Content OS will generate unique content for each.

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses

By
Globe Newswire
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0
Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses

The new solution centralizes ChatGPT, Claude, Gemini, Grok, and Perplexity to reduce workload and accelerate digital output for small businesses.

Aided, a next-generation AI productivity platform designed for small businesses and solopreneurs, has officially launched with a suite of integrated tools that streamline content creation, automate complex workflows, and deliver agency-level marketing assets in minutes. The platform brings together multiple leading large language models – including ChatGPT, Claude, Gemini, Grok, and Perplexity – in one place, giving entrepreneurs a single, unified environment for content, ideation, optimization, and communication.

Aided was developed to address a growing challenge facing many small business owners: the increasing demand for high-quality, high-volume digital content at a time when resources, staffing, and expertise remain limited. While AI adoption has accelerated, many users still struggle with fragmented workflows, multiple subscriptions, inconsistent outputs, and the steep learning curve required to engineer effective prompts.

This gap between available technology and practical usability creates inefficiencies that slow growth and limit visibility. Aided bridges this divide by unifying multi-model AI access, eliminating tool fragmentation, and replacing disjointed processes with structured, 1-click workflows designed for real-world business needs.

“Entrepreneurs today carry the weight of every role in their business, from marketing to operations to customer engagement,” said Brandon Gaille, CEO of Aided. “We built Aided to remove the friction between what business owners want to create and what they realistically have time to execute. The platform gives them all the tools and structure they need in one click.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Aided’s Key Features
Aided consolidates content creation into one streamlined, intuitive system. Its 1-click workflows allow users to generate complete, aligned marketing assets without technical setup or advanced prompt engineering.

  • Unified 1-Click Content Creation: Generates a coordinated package, blog post, GEO/SEO enhancements, social captions, and a promo email, ensuring every asset is aligned and ready for distribution.
  • Smart Prompt Engineering: Converts simple user inputs into advanced, high-quality prompts, helping entrepreneurs achieve stronger, more refined outputs without needing technical expertise.
  • AI-Powered Social Repurposing: Creates platform-specific posts for Instagram, Pinterest, Facebook, LinkedIn, X, TikTok, and YouTube simply by entering a blog post URL.
  • GEO Optimization for AI Search: Enhances new or existing blog posts for visibility across AI assistants like ChatGPT, improving discoverability without requiring rewrites.
  • Unified Access to Leading LLMs: Provides unlimited access to ChatGPT, Claude, Gemini, Grok, and Perplexity in a unified interface, reducing subscription costs and tool switching.
  • Multi-Model Workspace: Includes a streamlined chat environment with voice input, audience presets, and saved prompts for fast, organized idea development.

Designed for the Realities of Small Business Growth
Aided’s core focus is to help entrepreneurs navigate the rapidly evolving AI landscape without requiring technical expertise. Each workflow is intentionally designed around the constraints typical for small operators: limited time, limited bandwidth, and the need for repeatable systems that maintain consistency.

By aligning content across formats, reducing manual work, and providing access to multiple AI models in one place, Aided helps users build a more reliable marketing engine. The platform also removes the dependency on costly outsourced teams by giving business owners tools that replicate many agency-level processes.

“Our mission is to empower entrepreneurs with the latest AI solutions while keeping everything simple, practical, and accessible,” Gaille added. “Small business owners don’t have hours to learn complex tools or piece together multiple subscriptions. We want them to spend more time building their business and serving their customers, not wrestling with software or chasing down scattered workflows.”

Supporting AI-Enabled Entrepreneurship
As AI tools continue to expand in capability, Aided aims to make these advances usable for everyday business owners. The platform is built to support long-term growth by giving users consistent, optimized, and scalable content creation workflows.

Aided also reflects the company’s mission to streamline complex processes, boost operational efficiency, and help entrepreneurs navigate the new era of AI-powered business.

Aided streamlines complex processes, boosts operational efficiency, and fosters growth through cutting-edge AI software and services. The company empowers clients to navigate the evolving AI landscape with confidence. Its vision is a future where entrepreneurs, startups, and enterprises can access transformative tools to achieve extraordinary results. Guided by transparency, integrity, and innovation, Aided is committed to creating solutions that inspire progress.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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Teacher-Led Innovation Boosts Student Learning and Wellbeing Through AI and Social Media

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Globe Newswire
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Teacher-Led Innovation Boosts Student Learning and Wellbeing Through AI and Social Media

School-based research in Pakistan and Egypt shows how AI and social media, guided by teachers, can improve learning outcomes and student wellbeing

  • 87% of teachers reported AI resources were useful for planning differentiated lessons, resulting in measurable improvements in comprehension and engagement for students who previously struggled.

  • 80% of students recognised the educational value of social media when used responsibly, enhancing focus and learning outcomes.

  • 90% of students reported having learned something useful for school via social media, demonstrating increased autonomy and practical knowledge acquisition.

Technology is transforming education, yet teachers remain at the centre of learning. Through its Partner Schools programme, the British Council has supported 12 action research projects exploring how innovation can enhance teaching and learning. The studies in Pakistan and Egypt demonstrate how AI and digital tools can enrich classroom practice while keeping educators central. The findings offer practical insights to inform education policy and advance teacher development worldwide.

In Pakistan, Generative AI has been used to personalise lessons across subjects, helping teachers adapt instruction to meet the needs of diverse learners. Professional development in AI tools, ethical use, and prompt engineering ensures that teachers remain in full control. The results are: 92% of teachers report that AI has improved lesson adaptability, 87% find AI-generated content valuable for planning differentiated instruction, and students who were previously underperforming have made measurable progress.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Meanwhile, in Egypt, a school-wide initiative addressed the responsible use of social media and AI in classrooms. Students learned to manage digital habits, while teachers integrated AI into lesson planning, with 90% reporting use of AI in their teaching. A digital policy guides the ethical use of technology, supporting both student wellbeing and engagement, turning potential distractions into structured learning opportunities.

The British Council highlights its global leadership in education through these initiatives. Through the Partner Schools programme, it provides structured training, ethical frameworks, and teacher agency, demonstrating how evidence-based research can transform classrooms and generate insights that can be applied at scale worldwide. Douglas Wood, Global Head of Educational Support Services at the British Council, said, “These projects demonstrate that AI and social media are powerful tools, but schools and teachers remain the guides. With proper training and clear governance, educators can lead innovations that benefit.”

Both initiatives highlight leadership, showing how teachers and school communities drive change. AI and digital tools enhance lessons, foster critical thinking, and support student wellbeing — but always under the direction of educators.

Sara Ahmer, leading the project in Pakistan, explained, “We’re using AI to help every student get the support they need, especially those who fall behind.” In Egypt, Hala Tewfik, teacher Research Lead, added, “Students today don’t disconnect from digital life when they walk into school — and neither should our teaching methods.”

These projects offer practical lessons for schools globally: integrating technology responsibly, prioritising professional development, and aligning digital tools with local policies and student needs. Pakistan and Egypt are among 12 projects in the Action Research programme, supported by the British Council with input from international teams. They show that structured training, careful oversight, and teacher-led innovation are critical for meaningful classroom transformation. By combining local insight with rigorous research, the British Council advances inclusive and impactful approaches to education innovation worldwide.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing

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Globe Newswire
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Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing

Global Dealer Solutions (GDS) announced a renewed focus on the critical role Local SEO now plays in helping automotive dealerships appear where customers are most likely to search: Google Search, Google Maps, and “near me” results. As consumer behavior continues shifting toward mobile and map-based discovery, GDS is emphasizing that Local SEO has become one of the primary drivers of dealership visibility, traffic, and customer engagement.

According to GDS, most dealership journeys now begin long before a customer reaches a website or steps onto a lot. Instead, buyers and service customers start by typing phrases like “oil change near me,” “dealership near me,” “brake service near me,” or “[brand] dealer near me” directly into Google. The businesses appearing in these map-driven and proximity-based results capture the majority of calls, website visits, and direction requests, making Local SEO essential for both sales and service operations. Dealers seeking deeper insights can Learn how Local SEO works and review additional details about local search strategies.

Don Pelham, a spokesperson for GDS explained that Google Search, Google Maps, and Google Business Profile have effectively become the digital front door of the dealership. Appearing in the local pack—the three map listings that dominate mobile screens—can determine whether a customer schedules service, requests pricing, or selects a different dealership entirely. As competition increases, dealerships must strengthen their presence in these areas to maintain visibility against both nearby competitors and national players.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

To help dealers meet this need, GDS is spotlighting its AutoLSEO service, which is designed to improve visibility in Google Maps, elevate rankings in local search, and ensure dealership profiles are fully optimized. The service includes Google Business Profile optimization, ongoing improvements to Google Maps positioning, management of citation listings, and enhanced profile security and access control. AutoLSEO also incorporates systematic review monitoring, keyword tracking, and reporting to help dealerships understand how customers are finding them. To strengthen local signals, GDS produces regular content updates, including ten Google and Facebook posts per month, and uses AIO schema injection to help Google more accurately interpret dealership information. Interested parties can also Explore Local SEO for dealers for broader guidance on digital visibility.

GDS manages all setup, updates, and continuous optimization, focusing on giving dealers a supported system that can enhance discoverability across their market. The company notes that the rise in “near me” searches shows no sign of slowing and that dealerships must now compete more aggressively within Google Maps. Local search has become a central factor in how customers choose where to buy or service a vehicle, particularly as mobile usage continues to influence automotive decision-making.

“Dealers who prioritize Local SEO can position themselves where customers already are,” Pelham added. “Local search is no longer optional. It is now one of the most dependable channels for driving showroom traffic, increasing service appointments, and strengthening overall brand trust.

Global Dealer Solutions (GDS) provides solutions for challenges dealerships face across digital marketing, social media, Conversational Voice AI, sales and fixed ops marketing, merchant services, compliance software, and more. Serving automotive dealerships nationwide, GDS helps improve visibility, strengthen communication, and increase engagement while streamlining processes for automation across sales and service.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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IHL Group Democratizes Retail Analyst Access with Launch of JustAskGreg.ai

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MTS Staff Writer
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IHL Group Democratizes Retail Analyst Access with Launch of JustAskGreg.ai

IHL Group - IHL Group

AI-Powered Analyst Platform Makes 30 Years of Retail Technology Research Accessible to Individual Professionals for First Time

IHL Group, a global research and advisory firm specializing in retail and hospitality technologies, announced the launch of JustAskGreg.ai, an AI-powered analyst platform that makes enterprise-grade retail technology research accessible to individual professionals. For the first time, retail professionals, technology consultants, and small business owners can access the same depth of analysis previously available only through enterprise subscriptions costing tens of thousands of dollars annually.

The platform leverages IHL Group’s comprehensive database of retail technology adoption patterns, market forecasts, and competitive intelligence spanning over 25 years of research across 300+ retail brands globally. JustAskGreg.ai provides instant, conversational access to insights on point-of-sale systems, inventory management, AI implementation strategies, technology ROI analysis, tech forecasts, total available market opportunities and competitive positioning – all backed by IHL’s quantitative research methodology.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

This is about making better decisions more accessible across the entire retail technology ecosystem”

— Greg Buzek

“We currently have 9,000+ retail professionals that are consuming IHL content today, but less than 1,000 have true access to our analyst knowledge through advisory relationships, so often sales professionals and individual contributors are locked out,” said Greg Buzek, President of IHL Group. “Now for less than the cost of a business lunch per month, professionals can tap into the same analyst research ad insights that Fortune 500 retailers rely on to make multi-million dollar technology decisions.”

The platform addresses a critical gap in the retail technology market, where individual product managers, business development directors, salespeople, consultants, and small business owners need expert guidance but lack the budgets for traditional analyst services. JustAskGreg.ai answers natural language questions on topics including technology vendor selection, implementation best practices, market sizing data, competitive benchmarking, and emerging technology trends.

Unlike generic AI chatbots that have older data or hallucinate, JustAskGreg.ai is trained specifically on the entirety of IHL Group’s proprietary research (Nearly 10 million words), including detailed vendor assessments, technology adoption patterns, and quantitative analysis of retail technology performance. The platform provides cited, data-backed responses rather than generic advice, with direct references to IHL’s extensive research library and all of the analysts.

Key features of JustAskGreg.ai include:

• Instant access to IHL’s vast library of research and retail technology forecasts
• Conversational interface for critique on sales pitches or strategy on an industry or specific account
• Real-time insights on AI implementation challenges and success factors in retail, hospitality and CPG.
• Retail Installs and Lead Opportunities from IHL Sophia
• Market sizing and forecast data across retail technology categories
• Access to findings from IHL’s surveys of 400+ retail brands

The platform launches with individual professional subscriptions at $29.95 per month, with team and enterprise options available for organizations requiring multiple user access and enhanced features. All subscriptions include unlimited questions, full research library access, and regular updates as IHL publishes new research.

“This represents a fundamental shift in how retail technology knowledge gets distributed,” Buzek added. “We’re not replacing our enterprise research services – those relationships remain critical. But we’re expanding access to our specific insights for the thousands of professionals who need expert guidance but couldn’t justify traditional pricing or annual access for their overall company. This is about making better decisions more accessible across the entire retail technology ecosystem.”

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

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IBA Group Launches Azure Data Lakehouse & Analytics Service on Microsoft Marketplace

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MTS Staff Writer
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New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps

IBA Group logo

IBA Group announces the Azure Data Lakehouse & Analytics service on the Microsoft commercial marketplace

IBA Group announces that its Azure Data Lakehouse & Analytics service is available on the Microsoft commercial marketplace. This certified offering provides businesses with a proven framework and expert implementation to deploy a modern data estate on Microsoft Azure within a 60-day timeline.

Built on Azure’s core services, the Azure Data Lakehouse & Analytics is a comprehensive solution that covers the following areas.
– Data ingestion
– Data storage
– Data processing
– Advanced analytics
– Business intelligence
– Governance
– Security
As a result, organizations can transition from legacy data warehouses or disjointed data silos to a cost-efficient and powerful lakehouse architecture.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

IBA Group’s Azure Data Lakehouse & Analytics service packages our deep Azure expertise into an outcome-driven engagement.”

— Yauhen Dudnitski, IT Services & Solutions Consultant, IBA Group

Yauhen Dudnitski, IT Services & Solutions Consultant at IBA Group, says, “Enterprises are under constant pressure to become more agile and data-driven. However, building a modern data platform from scratch is a daunting, time-intensive project. IBA Group’s Azure Data Lakehouse & Analytics service packages our deep Azure expertise into an outcome-driven engagement. We provide the architectural blueprint, certified engineers, and proven methodologies to get clients from vision to value in just two months.”

For clients that engage with IBA Group, outcomes are the following.
– The migration of a legacy data warehouse to a scalable Azure Pay-As-You-Go model
– Deployment of company-wide KPI dashboards with secure access
– Establishment of near real-time analytics for operations
– A modern data governance setup with full lineage

The Azure Data Lakehouse & Analytics service is available now for purchase and consultation directly through the Microsoft Marketplace.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

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Dynatrace Expands AWS Integrations at re:Invent 2025; Achieves AWS Agentic AI Specialization and Named AWS Public Sector Technology Partner of the Year for LATAM

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Business Wire
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Dynatrace Expands AWS Integrations at re:Invent 2025; Achieves AWS Agentic AI Specialization and Named AWS Public Sector Technology Partner of the Year for LATAM

Amazon Web Services (AWS) re:Invent 2025, Dynatrace announced expanded integrations with advanced AWS technologies and new achievements with AWS that deliver enhanced AI-driven observability, automation, and security to customers worldwide. These advancements help enterprises running workloads on AWS to reduce mean time to resolution, prevent outages through automated remediation, and strengthen security posture across their cloud environments. Additionally, Dynatrace is proud to announce its recognition as an AWS Public Sector Technology Partner of the year in LATAM.

Dynatrace Recognized in AWS Partner of the Year Awards

Each year, AWS honors the members of the AWS Partner Network from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Following 2024’s recognition as an EMEA Technology Partner of the Year, Dynatrace is proud to be named as LATAM Public Sector Technology Partner of the Year, recognizing its solutions and experience supporting government, education, and nonprofits across the LATAM region. The winners of the awards will be recognized during the Partner Awards Gala at AWS re:Invent 2025.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Dynatrace achieves AWS Agentic AI Specialization

The AWS Specialization Program helps AWS customers identify partners with deep expertise in specialized solutions, and Dynatrace has achieved the AWS Agentic AI Specialization, a new category launched within the AWS AI Competency. To earn this distinction, Dynatrace demonstrated technical expertise and customer success in monitoring and governing Agentic AI systems in production. With Dynatrace, enterprises can optimize Agentic AI performance, maintain robust governance, and confidently drive innovation.

“Our collaboration with AWS continues to drive innovation and deliver meaningful outcomes for our customers,” said Jay Snyder, SVP, Global Partner and Alliances at Dynatrace. “Achieving the AWS Agentic AI Specialization and being recognized as a Partner of the Year underscores our shared commitment to empowering organizations in the AI era. Together, Dynatrace and AWS are helping customers turn cloud complexity into a strategic advantage and drive their business forward.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Expanded Dynatrace + AWS Service Integrations

Dynatrace helps organizations manage and innovate in the cloud by delivering integrated solutions that simplify complexity and drive business outcomes. The Dynatrace and AWS collaboration continues to evolve, enabling customers to accelerate innovation, automate operations, and strengthen security across the entire cloud ecosystem with expanded and new integrations, including:

  • Dynatrace Cloud Operations Solution: Enables automatic discovery of new AWS services, native telemetry and meta data ingestion for seamless observability, and unified dashboards with AI-driven insights for performance, cost control, and modernization. With this foundation, teams gain real-time visibility and actionable intelligence across their entire cloud ecosystem.
  • New AWS DevOps Agent: Dynatrace integrates with AWS DevOps Agent to accelerate root cause isolation with domain-specific AWS context, reducing mean time to resolution. The Dynatrace platform delivers autonomous troubleshooting, from detecting performance degradations and quantifying business impact, investigating root causes, and providing remediation instructions. Customers using Dynatrace on AWS can unlock greater value, faster innovation, and stronger resilience.
  • New Kiro autonomous agent: Dynatrace is using Kiro autonomous agent to accelerate developer productivity. As an autonomous agent, Kiro autonomous agent leverages deep insights from Dynatrace’s observability platform alongside its understanding of existing codebases, system architectures, and internal processes. This integration delivers an asynchronous, collaborative agent framework that handles tasks from bug triage to feature implementation, allowing developers to focus on strategic initiatives.
  • New Kiro powers: As AI-driven development evolves, Dynatrace offers Kiro power to extend observability to development agents. The power brings actionable insights on performance to Kiro’s spec-driven development, enabling specialization of AI agents within developer workflows, without context switching.
  • Observability with Amazon Bedrock AgentCore: For those leveraging agentic systems, Dynatrace AI Observability for Amazon Bedrock AgentCore provides visibility into agentic systems and their interactions across AWS services, enabling developers and enterprises to monitor, debug, optimize, and audit agentic workflows.
  • AWS Security Hub: Dynatrace integrates with AWS Security Hub to deliver real-time observability and AI-driven insights for cloud security posture, accelerating threat detection, reducing mean time to remediation, and improving resilience and compliance.

Together, these integrations enable customers to innovate faster, automate operations, and strengthen security across their entire cloud environment. At AWS re:Invent 2025. Visit Dynatrace booth #575 in the Expo Hall to experience tailored demos, technical deep dives, giveaways and compelling customer case studies.

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Comcast’s Board Approves Separation of Versant Media Group, Inc.

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Business Wire
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Comcast’s Board Approves Separation of Versant Media Group, Inc.

Comcast Corporation announced that its Board of Directors has approved the previously announced separation of a strong portfolio of cable television networks and complementary digital platforms from its remaining businesses, and the creation of an independent, publicly traded company named Versant Media Group, Inc.

The separation will be achieved through a pro rata distribution of 100% of the outstanding shares of Versant Class A common stock and Versant Class B common stock to the holders of Comcast Class A common stock and Comcast Class B common stock. Comcast shareholders will receive one share of Versant Class A common stock or Versant Class B common stock for every 25 shares of Comcast Class A common stock or Comcast Class B common stock, respectively, held at the close of business on the record date of December 16, 2025 (the “record date”). The distribution of Versant shares is expected to be completed after the close of trading on Nasdaq on January 2, 2026 (the “distribution date”).

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The holders of Comcast Class A common stock entitled to receive the distribution will receive a book-entry account statement or a credit to their brokerage account reflecting their ownership of Versant Class A common stock. No action is required by Comcast shareholders to receive Versant shares in the distribution.

Fractional shares of Versant common stock will not be distributed. Any fractional share of Versant Class A common stock otherwise issuable to a holder of Comcast Class A common stock will be sold in the open market on such shareholder’s behalf, and such holder will receive a cash payment for the fractional share based on its pro rata portion of the net cash proceeds from all sales of fractional shares.

Prior to the distribution, Comcast expects to deliver an information statement to all shareholders entitled to receive the distribution. The information statement will describe Versant, including the risks of owning Versant common stock and other details regarding the separation.

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The completion of the distribution is subject to a number of customary conditions, including that no event or development will have occurred or exist that, in the judgment of the Board, in its sole discretion, makes it inadvisable to effect the distribution. Comcast expects to receive an opinion from its tax advisor confirming the tax-free status of the separation to Comcast and its shareholders (except to the extent of cash received in lieu of fractional shares).

Comcast expects that a “when-issued” public trading market for Versant Class A common stock will commence on or about December 15, 2025 under the symbol “VSNTV”, and will continue through the distribution date. Comcast also anticipates that “regular-way” trading of Versant Class A common stock will begin on January 5, 2026, the first trading day following the distribution date.

Beginning on or about December 15, 2025, and through the distribution date, it is expected that there will be two ways to trade Comcast Class A common stock – either with or without the distribution of Versant Class A common stock. Comcast shareholders who sell their shares of Comcast Class A common stock in the “regular-way” market (that is, the normal trading market under the symbol “CMCSA”) after the record date and on or prior to the distribution date will be selling their right to receive shares of Versant Class A common stock in connection with the separation. Alternatively, Comcast shareholders who sell their shares of Comcast Class A common stock in the “ex-distribution” market during the same period under the symbol “CMCSV” will not be selling their right to receive shares of Versant Class A common stock in connection with the separation. Investors are encouraged to consult with their financial advisors regarding the specific implications of buying or selling shares of Comcast Class A common stock on or before the distribution date.

Following the distribution, Versant will be an independent, publicly traded company. Versant has received approval for the listing of its common stock on Nasdaq under the symbol “VSNT,” subject to official notice of issuance.

Goldman Sachs & Co. LLC and Morgan Stanley & Co. LLC are serving as financial advisors to Comcast, and Davis Polk & Wardwell LLP is serving as legal counsel.

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AI-Powered SEO Competitor Analysis API Delivers insights for local SAAS marketing platforms and agencies

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MTS Staff Writer
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AI-Powered SEO Competitor Analysis API Delivers insights for local SAAS marketing platforms and agencies

The API-First Integration Partner for Local SaaS Marketing

The new API enables SaaS platforms and agencies to deliver precise local SEO insights and competitor tracking for SMBs and multi location businesses

A leader in local SEO data technology, announced the launch of its Competitor Analysis API, a new solution built for SaaS SEO providers, agencies, and multi-location brands that manage and optimize local and physical location SEO campaigns at scale.

The Competitor Analysis API provides a powerful way for agencies and SaaS providers to understand how their customers perform in local search compared to their competitors and share results through dashboards and reports generated from the API data. By analyzing ranking performance, keyword strategies, and online visibility across geographic areas, the API enables platforms and marketers to design smarter, data-driven SEO strategies.
What sets this API apart is its integration with AI, in the form of an EZOMA business score, a unique performance metric derived from a deep analysis of a business’s entire online presence. The EZOMA Score combines sentiment analysis of customer reviews across the web with advanced location intelligence powered by EZOMA AI. Using a vast dataset of local signals, it evaluates how effectively a business appears, performs, and is perceived online, providing a true competitive benchmark for local SEO success.

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Additionally, the recent advancements in artificial intelligence are a perfect use case for identifying the actual competitors or a business. LDE leverages its own proprietary process powered by AI to identify competitors. Until now, competitor identification was done through inaccurate means such as ranking for the same keyword, which works some of the time, but not all of the time. Now, location aware search, full business dossiers, and AI powered analysis extracts proper competitors for comparison. Finally, businesses can understand how their doing against their actual competitors to gain the upper hand.
“Our Competitor Analysis API was designed to give technology providers and marketing teams the same local intelligence we use internally to measure real-world visibility,” said Joshua Odmark, CTO of Local Data Exchange. “By including the EZOMA Score, we’re offering a more complete view of local competitiveness, one that reflects not just rankings, but reputation and customer sentiment.”

With the ability to track competitors across multiple markets, identify ranking trends, and uncover visibility gaps, the Competitor Analysis API is an essential tool for SaaS platforms and agencies that want to bring enterprise-grade local insights into their products and services. Whether managing thousands of locations or helping small businesses grow online, users can leverage this API to integrate competitor insights directly into their analytics and reporting systems.

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Ai-Driven Search Collapse: Aimpact Launches Agentic Ai Seo-Geo Amplifier to Counter Growing Risk for Uk Smes

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MTS Staff Writer
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AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization

Pioneering Autonomous Agentic AI Workflow System Helps UK SMEs Regain Visibility and Revenue in the Age of AI Search

AiMPACT, a Cambridge-based AI consultancy and growth services agency, announced the launch of the AiMPACT Agentic AI SEO-GEO Amplifier, a proprietary, automated agentic AI workflow system designed to protect and grow revenue for UK purpose-driven Small and Medium-sized Enterprises (SMEs) facing the devastating collapse in organic search traffic.

The launch is a direct response to the unprecedented shift in the search landscape, which is undergoing its largest shift in three decades. Forbes states that recent research has shown that AI Overviews can cause a 15-64% decline in organic traffic, based on industry and search and type. Furthermore, roughly 60% of searches now yield no clicks at all, as AI generated answers satisfy them directly on the search results page. This “zero-click crisis” has turned organic traffic into a critical vulnerability for local businesses.

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Our mission is to democratise the kind of autonomous agentic AI systems that large enterprises already deploy, putting that power directly into the hands of purpose-driven SMEs”

— Carole Landon, Chief AI Revenue Officer and Co-Founder of AiMPACT

“For the median UK SME, even a modest 10% drop in web traffic can wipe out more than £25,000 in annual sales according to SQ Magazine’s analysis of typical UK small business revenue and conversion rates. And for higher-revenue firms, those losses can easily reach six figures and beyond,” said Carole Landon, Chief AI Revenue Officer and Co-Founder of AiMPACT. “At current trends, this collapse in organic visibility could collectively drain hundreds of millions of pounds from UK businesses over the next year. Our mission is to democratise the kind of autonomous agentic AI systems that large enterprises already deploy, putting that power directly into the hands of purpose-driven SMEs so they can not only protect but expand their market share in this new era.”

Harnessing AI Search with Agentic Technology
For companies that are able to move quickly and optimise their SEO content strategy for this new paradigm, there is a powerful first-mover advantage. SEO is evolving into a content-led discipline. While technical foundations remain essential, true visibility in AI search now depends on content that anticipates user intent, answers questions naturally, and delivers unique insight or expertise.

The AiMPACT Agentic AI SEO-GEO Amplifier is a strategic solution built around five core, agentic optimisations, transforming how SMEs appear in generative search results:

Answer Engine Optimisation (AEO): Rewrites and structures content for concise Q&A formats, ensuring a business’s content is the source cited by Search Engine AI Overviews, such as Google’s.

Generative Engine Optimisation (GEO): Optimises language and content structure so generative AI models, such as ChatGPT and Gemini, include the business’s information when synthesising comprehensive answers.

Advanced Structured Data & Schema: Automatically implements rich schema markup across every page, making content eligible for enhanced snippets, knowledge panels, and AI answer feeds. Approximately 72% of top search results now rely on structured data for enhanced visibility, according to industry sources.

Enhanced EEAT Content: Augments content with expert author bylines, robust citations, and up-to-date information, boosting search engine signals for Expertise, Experience, Authority, and Trust (EEAT).

Local Search Proliferation: Hyper-focused on local SEO essentials – including Google Business Profile integration and local keyword targeting, to ensure the business features prominently in local map packs and answers. Further reports indicate that 42% of “near me” searchers click a result in the top-3 local pack within AI Overviews.

Luca Bellavita, Chief AI Innovation Officer and Co-Founder of AiMPACT, commented on the paradigm shift: “Traditional SEO is simply unable to compete with the pace of AI evolution. We are replacing slow, expensive, manual processes with intelligent, human-supervised agents that operate at speed and scale. We don’t just repair the lost revenue; we engineer an advantage, achieving a 50-75% reduction in cost while delivering significantly higher output and ensuring the content is factually accurate, safe, and recognised as authoritative by AI-driven search systems.”

The AiMPACT Agentic AI SEO-GEO Amplifier is now available for deployment, with a Founding Client Programme open to purpose-driven businesses in sectors such as financial services, green tech, climate tech, and consumer lifestyle. While the programme itself is not limited, the exclusive early-access terms and incentives are designed to reward early adopters ready to lead in the AI search era.

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CrisisResilient 365 Launches: Executive-Level Crisis Preparedness Tool Transforms Organizational Readiness

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MTS Staff Writer
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Akii Launches AI Engage to Train AI Search Engines on Brand Content

Comprehensive crisis preparedness solution helps leadership teams build crisis management systems with speed, clarity, and trust at a fraction of traditional crisis consulting costs.

CrisisResilient 365, a new executive-level crisis preparedness tool, announced its launch to help communications leaders and leadership teams build comprehensive crisis readiness through an executive-level crisis readiness assessment, bespoke crisis communications plans, and ongoing training.

CrisisResilient 365 addresses a critical gap in proactive crisis planning: organizations know they need crisis preparedness, but traditional crisis consulting is prohibitively expensive and time-intensive. The new program provides Fortune 500-caliber crisis preparedness assessment and strategic crisis management planning for $9,500—a fraction of typical consulting engagements—while maintaining the rigor and customization that executive teams require.

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“When reputation accounts for up to 35 percent of a company’s valuation, crisis preparedness isn’t optional. It’s a strategic business imperative and a massive liability,” said Stephanie Craig, President of Kith, one of the leading crisis management companies in the world, and CrisisResilient 365.

“Most organizations discover their crisis response gaps when it’s too late. Because we believe an ounce of prevention is better than a pound of cure, we help leadership teams identify vulnerabilities and build resilient crisis communication systems before the crisis hits at an investment level within budget for communications teams.”

“Airlines always review plane safety before takeoff. Buildings are required to do fire drills. Your crisis response deserves the same rigor,” said Megan Swiatkowski, Head of Growth for CrisisResilient 365. “CrisisResilient 365 strengthens systems that prevent and mitigate crises, not plans that collect dust.”

The program centers on three essential pillars in crisis management: strategic speed, clarity, and trust.

How CrisisResilient 365 Works:

The crisis communication tool follows a proven four-phase methodology—Diagnose, Design, Discuss, and Drill—that transforms crisis preparedness from theoretical planning into an executable crisis management strategy:

  • Diagnose: Leadership teams complete a 20-minute crisis preparedness assessment designed to evaluate readiness across 15 critical dimensions. The diagnostic is calibrated to identify vulnerabilities even in well-established communications teams.
  • Design: Crisis management experts analyze data from the assessment and consider company goals to create customized crisis communication plans with both quick-win implementations and long-term organizational strengthening initiatives.
  • Discuss: Results and strategic recommendations are presented to leadership teams through executive briefings led by our experts. The sessions align executive teams around crisis preparedness as a core business strategy that protects organizational valuation.
  • Drill: Ongoing crisis communication training and monthly crisis simulations for comms leaders keep teams sharp and crisis-ready over time.

CrisisResilient 365 builds dynamic crisis response systems and capabilities within organizations. The program is designed for communications leaders, executives, legal teams, and risk compliance professionals who recognize that proactive crisis planning is essential to business continuity.

The Kith team has guided Fortune 500 companies, members of the House and Senate in both the United States and Canada, former first ladies, and government leaders through high-stakes crises. This cross-industry expertise informs CrisisResilient 365’s approach, creating scalable solutions for organizations of all sizes.

“Most crisis consultants have either corporate experience or political experience,” Craig explained. “Our team has both, underpinning our expertise in managing crises at the highest levels. Clients aren’t just getting a crisis preparedness assessment; they’re getting strategic insight from professionals who’ve been in the room when reputations and careers were on the line.”

The launch of CrisisResilient 365 comes as organizations face tightening budgets and increasingly complex crisis landscapes, from data breaches, politics, and social media crises to leadership scandals and supply chain disruptions.

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Perfect365 Launches DesignAI — A Free, Visual Editor That Lets Anyone Design Smarter and Publish Faster

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MTS Staff Writer
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Perfect365 Launches DesignAI -- A Free, Visual Editor That Lets Anyone Design Smarter and Publish Faster

Perfect365 Logo

Launching Just in Time for Holiday Gatherings, Photos, and Year-End and New Year Promos

Perfect365 announced Perfect365 DesignAI, a free online editor that lets content creators, small-business owners, social media teams, and everyday users instantly craft polished visuals—no downloads, no account, and no design experience required. DesignAI arrives just in time for holiday parties, family photos, and year-end promos, offering a fast path from idea to post with countless ready-to-use templates and intuitive AI tools.

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DesignAI Makes Graphic Design Easy, Removes Barriers

“DesignAI removes the two biggest barriers to great content—time and complexity,” said Sean Mao, President of Perfect365. “If you’ve ever said ‘I don’t have time to design,’ this is your answer. From holiday greetings to business promos, you can go from idea to finished social post in minutes—right in your browser.”

Professional Design Templates Deliver Fast, Effortless Content Creation

DesignAI offers a library of professionally crafted, platform-optimized templates for Instagram, TikTok, Facebook, and more. Users can customize in seconds with AI-enhanced tools like background removal, smart filters, and quick on/off elements—then publish immediately. DesignAI is free to use with no account, no download, and no credit card.

Built for Everyday Enterprise Branding and Everyone’s Holiday Fun

With the holidays around the corner, DesignAI features a deep set of seasonal templates (Halloween, Thanksgiving, Christmas, New Year) and trending formats sized for every major platform. Whether it’s festive party invites, gift-giving promos, selfie-friendly posts, or year-end announcements, users can produce on-brand visuals in just a few clicks.

Trusted brand meets smart design

Backed by Perfect365, a global leader in AI beauty and photo-editing trusted by 100+ million users, DesignAI extends the brand from beauty and selfies into full-spectrum visual content creation. The browser-based editor is designed for speed on desktop, making it ideal for solo creators, students, side-hustlers, SMBs, and social teams who need to produce more—with less effort.

Key DesignAI features

  • Countless templates across social formats and sizes, continuously updated for seasonal campaigns and trends.
  • AI-enhanced editing for fast background removal, smart filters, and instant tweaks.
  • Zero friction: browser-based, no installation, no account, no credit card.
  • Beginner-friendly interface—perfect if Photoshop feels too complex and Canva too granular.
  • Versatile use cases: social posts, promos, stories, ads, event announcements, and more.

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MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy

By
Paroma Sen
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Philipp Heltewig, Chief AI Officer at NiCE and General Manager at NiCE Cognigy talks about the evolution of AI agents and how this is impacting customer experience workflows in this MarTech Series interview:

___________

Hi Philipp, tell us about NiCE Cognigy and how it enables end users in marketing / sales? How does your recently launched AI Ops Center tie into this?

NiCE Cognigy brings together advanced conversational and generative AI to help enterprises deliver customer experiences that are faster, more consistent, and more human. For marketing and sales teams, that translates into more responsive and personalized engagement, AI agents that qualify leads, answer product questions, and guide customers through purchase or renewal journeys, all in real time and across any channel.

The newly launched AI Ops Center builds on that mission by ensuring reliability behind the scenes. As organizations scale AI agents across multiple channels and systems, operational complexity increases. The AI Ops Center gives teams real-time visibility and control over these interactions, detecting bottlenecks, managing dependencies, and ensuring AI systems remain trusted and available. It’s essentially the “control tower” that keeps enterprise AI performance stable as it grows.

How is today’s CX ecosystem transforming with the impact of Artificial Intelligence?

Customer experience has shifted from being a reactive support function to a proactive engagement discipline – and AI is the catalyst for that change. With the right orchestration of conversational and generative AI, companies can deliver hyper-personalized, humanlike, 24/7 interactions that were previously impossible.

The next evolution is toward agentic systems, goal-oriented AI agents that can autonomously reason, adapt, and collaborate with AI and humans. This model fundamentally transforms CX operations by combining human empathy with AI efficiency, allowing organizations to scale without compromising quality.

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How are you seeing some leading SaaS brands use AI to empower better CX workflows?

Across industries, we’re seeing a clear shift toward AI-enabled CX that blends automation with human oversight. Many SaaS-driven organizations are rethinking their service operations around AI agents that can handle end-to-end workflows, from qualifying requests and resolving issues to providing context-aware handovers to human teams. These companies are also using real-time AI assistance to empower their employees: copilots that surface knowledge, summarize interactions, and predict next best actions during live conversations.

The broader pattern is that CX is no longer seen as a reactive function but as a continuous feedback loop powered by AI, learning from every interaction, adapting to customer behavior, and delivering personalization at scale.

What’s next for AI Agents?

We’re moving toward a world where AI Agents don’t just respond — they reach out. Outbounding is the next frontier. These agents will identify opportunities, initiate meaningful conversations, and represent the brand directly with customers. It’s not about replacing human interaction, but extending it — enabling enterprises to engage intelligently, consistently, and at scale. The result is faster, smarter, and more adaptive customer engagement that drives growth and deepens relationships.

Final thoughts around the future of CX and AI before we wrap up?

The next few years will be about turning AI from a novelty into dependable infrastructure. AI will increasingly become the first point of contact in most customer interactions because customers now expect instant, personalized service on their terms. Enterprises will move from experimentation to operational excellence, focusing on performance, transparency, and trust at scale.

Voice is making a powerful comeback. As conversational AI becomes more natural and context-aware, customers will rediscover the ease of simply speaking — and AI will finally be good enough to make that experience seamless.

Ultimately, the future of CX won’t be about replacing people with machines; it will be about designing teams where humans and AI work side by side. The organizations that thrive will be those that treat AI not as a tool but as a trusted member of their workforce, one that scales empathy as effectively as it scales efficiency.

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NiCE-Cognigy-black-blue

NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI Agent platform built for enterprise-grade CX, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages. Forrester, and IDC, we continue to lead the market in enterprise AI for CX; secure, scalable, and partner-first.

About Philipp

Philipp Heltewig, is Chief AI Officer @ NiCE and General Manager at NiCE Cognigy

 

Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals

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PRNewswire
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Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals

Market research teams from People Inc., Warner Bros. Discovery, Oura and Beem Credit Union sign on to year-long initiative

Rival Technologies announced the official launch of the Innovation Insiders Program, a unique educational initiative designed to help market research teams at brands move from AI theory to hands-on transformation. The first cohort began in October, bringing together research teams from People Inc., Warner Bros. Discovery, ŌURA, and Beem Credit Union. The 12-month program invites brand teams to join monthly sessions aimed at incrementally upskilling them with the tools, confidence and community needed to lead in an AI-powered future.

Participants in the inaugural program have already explored AI’s so-called “flop” moments, the expanding context windows of large language models, and the fundamentals of effective prompting. They’ve also begun building custom GPTs and are now tackling the next frontier of market research challenges. The goal is to move from individual learning to team-wide expertise and ultimately help brands run meaningful experiments in a changing landscape.

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The idea for the Innovation Insiders Program originated last summer when Andrew Reid, Founder and CEO, Rival Technologies, observed the overwhelming volume of hype on social media. He said, “There’s so much noise out there, everyone’s claiming to have the ultimate guide to the next big thing. It can be incredibly confusing for brands to keep up, especially when they’re just trying to figure out what questions to ask in the first place.”

The program reflects Rival’s belief that real innovation happens when people are equipped with the right tools, support, and space to try new things and evolve how research is done. Participating teams gain access to monthly AI workshops, proprietary tools, and a private peer community designed to accelerate experimentation and adoption. The program’s primary focus is on collective exploration and real-world value.

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“We wanted to create a space where learning and collaboration come first, not just another product pitch,” Reid explained. “It’s about giving brands a front-row seat to the changes shaping our industry.”

As the insights industry continues to grapple with rapid technological shifts, Rival Technologies is positioned as a trusted partner that helps brands make sense of AI through structured experimentation.

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BigID Unveils Unified AWS Integrations for Credential Security, Governed GenAI, and Cloud Security Intelligence

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PRNewswire
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BigID Unveils Unified AWS Integrations for Credential Security, Governed GenAI, and Cloud Security Intelligence

Empowering organizations to secure cloud access, power GenAI with trusted data, and centralize security insights across AWS

BigID, the leader in data security, privacy, compliance, and AI governance, announced a major expansion of its integrations with Amazon Web Services (AWS) to help organizations secure cloud access, operationalize governed data for GenAI, and consolidate security operations across their AWS environments. The new capabilities include automated token rotation using AWS Secrets Manager, governed data intelligence for Amazon Q, and a unified Security Connector that centralizes BigID’s integrations across AWS security services.

As organizations accelerate cloud modernization and adopt GenAI assistants like Amazon Q across their workflows, they face three growing challenges: securing credentials that remain one of the most common cloud attack vectors; supplying AI systems with trusted, contextual enterprise data; and unifying fragmented security insights across multiple AWS services. BigID’s expanded AWS integrations deliver an automated and governed approach to address these challenges in one solution.

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Built on BigID’s foundation of deep discovery, classification, and rich metadata context, these integrations enable customers to automate credential hygiene, deliver accurate and governed data signals to Amazon Q, and streamline cloud security workflows through a single connector that integrates with AWS Security Hub, AWS Security Lake, and future AWS security solutions.

With BigID for AWS, organizations can move faster and more securely across their cloud and GenAI initiatives, reducing manual tasks, strengthening access controls, and giving AI systems the trusted context needed to operate safely and effectively.

Key Takeaways

  • Automated Credential Security: Automatically rotate BigID Scanner service tokens using AWS Secrets Manager Managed External Secrets to reduce manual maintenance, improve credential hygiene, and strengthen access controls across AWS environments.
  • Governed Data Intelligence for Amazon Q: Deliver accurate, contextual, and governed data signals directly from BigID into Amazon Q, enabling GenAI responses that are more relevant, safer, and aligned to enterprise policies.
  • Single Security Connector for AWS: Connect BigID once to integrate with AWS Security Hub, AWS Security Lake, and future AWS security services, simplifying cloud security operations through a centralized, scalable integration point.
  • Unified Cloud Security Intelligence: Combine governed metadata, sensitivity insights, and context from BigID to accelerate investigations, enhance cloud risk workflows, and improve decision-making across AWS environments.

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“BigID’s expanded AWS integrations give organizations a more automated, governed, and unified approach to securing cloud data and powering Amazon Q with trusted intelligence,” said Connie Dodmead, Senior Director of Partner Management at BigID. “By combining automated token rotation, governed data signals for Amazon Q, and a single connector for AWS security services into one suite, we’re helping customers strengthen their cloud posture and accelerate AI adoption with confidence.”

This announcement marks a significant milestone in BigID’s mission to make enterprise data intelligence actionable across cloud and AI workflows. With deeper integrations across the AWS ecosystem, organizations can bring automated security controls, governed data context, and unified cloud insights directly into the services powering their cloud and GenAI operations.

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Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics

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PRNewswire
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Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics

Guideline announced a significant enhancement to its AI Agent, expanding the product’s capabilities with fully customizable dashboards that turn conversational insights into persistent, collaborative workspaces. The update marks the next evolution of Guideline’s approach to AI-driven analytics, allowing teams to transition from quick, natural-language queries to structured, ongoing analysis powered by verified media investment data.

For the first time, analysts can move seamlessly from asking a question, to seeing the data, to saving those insights in a customizable workspace where they can continue analyzing, editing and chatting with the agent in real time. Powered by Guideline’s more than $170 billion in verified annual ad-investment data, the update makes market intelligence continuously accessible for teams that need rapid clarity in a complex, fast-moving advertising landscape.

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“At Guideline, our product strategy is anchored on addressing of our customers’ needs and understanding the pressure they face to deliver clear insights in an increasingly fragmented media landscape. Our new Customizable AI Agent Dashboards innovation provides teams the ability not only to generate powerful insights, but to ensure those insights are organized, validated, shareable and actionable,” said Vincent Mifsud, CEO of Guideline.

The new feature represents a significant step forward in how organizations can operate AI-generated insight. As digital and cross-platform media buying continues to be ever more distributed across formats, targeting layers, and pricing structures, analysts are spending more time assembling insights and less time acting on them. By extending AI Agent beyond single-conversation responses, Guideline helps teams maintain a continuous view of the market and transform one-off questions into a scalable intelligence layer built on trusted, transactional data.

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What’s New: Dashboards Created Directly from AI Agent Conversations
With AI Agent Dashboards, users can now:
•  Pin charts and organize insights in real time
•  Resize visuals, apply filters, and automate scheduled report delivery
•  Chat directly with the AI agent inside their dashboards

“From the outset, we designed this feature to feel less like a tool and more like a seamless extension of the user’s thinking,” said James Venn, Senior Product Director at Guideline. “Every design decision—from pinning charts to interacting with the agent—focuses on reducing friction and sharpening clarity. With dashboards that persist beyond a single conversation, teams can integrate AI-generated insights directly into their highest-impact workflows. Analysts can identify trends faster, planners can model budgets with greater precision, and commercial teams can craft smarter strategies using always-current investment data without ever losing context.”

The introduction of customizable dashboards reflects Guideline’s commitment to helping agencies, brands, and publishers make smarter, faster decisions backed by real-world spend data. By combining conversational analytics with persistent, editable reporting spaces, AI Agent Dashboards bring structure, speed, and flexibility to modern media analysis, reducing manual work while improving accuracy and collaboration.

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Precisely Accelerates Mainframe Modernization with Real-Time Data Replication to Amazon S3

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PRNewswire
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Precisely Accelerates Mainframe Modernization with Real-Time Data Replication to Amazon S3

New data integration capabilities simplify mainframe-to-cloud modernization, delivering real-time, high-integrity data to AWS for analytics and AI.

Precisely, the global leader in data integrity, announced an expansion of its collaboration with Amazon Web Services (AWS) through new enhancements to Precisely Connect that enable real-time, direct data replication from mainframes to Amazon Simple Storage Service (Amazon S3). The new capability eliminates the need for intermediaries, simplifying modernization and empowering enterprises to unlock the full value of their data for analytics and AI initiatives on AWS.

Organizations seeking to modernize legacy systems face complex, multi-step replication processes that can slow cloud adoption and increase operational overhead. With this latest innovation, Precisely Connect streamlines data movement from mainframe environments to modern, cloud-native architectures, ensuring that critical data reaches AWS data lakes and analytics platforms faster, more reliably, and with guaranteed integrity.

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“Enterprises around the world continue to rely on Precisely to bridge the gap between their legacy mainframe systems and modern cloud environments,” said Marianne Roling, SVP, Global Alliances and Channel Sales, Precisely. “This expanded collaboration with AWS demonstrates our shared commitment to simplifying modernization and helping customers make trusted data available for analytics, machine learning, and AI at scale.”

By eliminating extra data-handling steps, Precisely Connect reduces latency and maintenance burdens, enabling IT teams to focus on delivering business value through insights and innovation. The streamlined approach also positions customers to capitalize on the agility and scalability of AWS services for their AI-driven transformation initiatives.

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Key benefits

  • Streamlined modernization: Seamlessly move mainframe data directly to Amazon S3 data lakes and analytics platforms.
  • Speed and efficiency: Eliminate intermediary steps for faster, more reliable replication.
  • Simplicity: Reduce maintenance overhead and integration complexity.
  • AI and analytics readiness: Empower downstream AWS workloads, including analytics, AI, and machine learning.

This announcement builds upon Precisely’s long-standing commitment to helping enterprises achieve data integrity across hybrid and multi-cloud environments. The continued collaboration between Precisely and AWS underscores both organizations’ dedication to helping customers modernize with confidence.

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AppWizzy launches Professional Vibe Coding Platform as a Standalone Solution

By
MTS Staff Writer
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10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

Praca Full‑Stack Growth Marketer (Distribution + Lifecycle + Partnerships) | Marketing | APPWIZZY INC | Zdalnie | No Fluff Jobs.

Introducing AppWizzy: the AI-powered vibe‑coding platform that builds production‑grade apps instantly, with real code, real servers, and real control.

We’re thrilled to unveil the first version of AppWizzy – the professional vibe-coding platform where building scalable web apps and websites is as simple as chatting with AI.

AppWizzy introduces an entirely new approach, backed by dedicated investment and driven by an expert team. This groundbreaking platform is designed specifically for developers and entrepreneurs who seek rapid, effortless development of scalable, production-grade business applications, all through conversational AI, generating real code with complete ownership.

Initially created within Flatlogic as an internal automation tool, AppWizzy has evolved significantly, transitioning into a robust, standalone platform. It now empowers users to create, modify, and scale professional web applications intuitively by interacting directly with advanced AI technology. AppWizzy focuses on exactly that: great templates, clear structure, one-click servers, and ownership.

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I invest in people. I look for humble, resilient founders with the courage to rethink categories and the discipline to execute. Philip embodies all of that.”

— Kevin McKeand

Strategic Investment & New Advisory Firepower:

In August 2025, AppWizzy, Inc. secured a strategic investment from Mutatio Ventures, together with Eagle Travis Holdings LLC, and appointed Kevin McKeand as a Strategic Advisor.

Read the full announcement here: https://appwizzy.com/blog/appwizzy-announces-strategic-investment

Kevin brings two decades of experience growing enterprise-grade platforms and AI-powered developer tools. His involvement supports AppWizzy’s next phase in three key areas:

– U.S. go-to-market acceleration
– Agency & systems integrator partnerships
– Enterprise capabilities (auditability, environments, teamwork)

This investment is a validation of the AppWizzy model: AI + deterministic generation + full code ownership = the future of “building software.”

What “Professional Vibe-Coding” means (for us):

– Own the code. The repo is yours from minute one. Fork it, audit it, self-host it.
– Own the runtime. We spin up a real VM for you. It’s your box, with your database.
– Use the powerful Gemini CLI. We run an agent inside your VM (today it’s Gemini CLI, more agents coming soon!). It edits your code and runs your scripts locally – like a powerful IDE, but remote.
– Send images directly into the chat. Upload designs straight to your VM or just say, “make it like in the picture.”

This is vibe-coding for builders: keep the fun of “type and see it live,” but on a stack you can secure, scale, and hand over to a team.

How it’s different from other “vibe-coding” site builders:

– Not a sandbox. This isn’t an ephemeral function with a hidden database. It’s a full server and a real database you control.
– Not a dead-end export. You’re not stuck in someone else’s ecosystem. You already have the repo, Docker files, and infra you can take anywhere.
– Not just for demos. You can grow this into a product: add workers, queues, cron, auth rules, and keep going – no rewrite.

AppWizzy is live as a standalone solution, funded, and evolving fast. If you’ve ever wanted the speed of no-code with the power and ownership of real engineering – this is for you.

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