MetaRouter, the privacy-first data orchestration platform powering AI-ready marketing, commerce, and customer intelligence, announced the expansion of its executive leadership team with the appointments of: Ana Laura Zain as Chief Marketing Officer, Jason Bagg as Chief Financial Officer, and Jon Flugstad as Chief Business Officer.

“We’re entering a phase where data infrastructure, not just channels or applications, will determine which companies win. Enterprises are under pressure to move faster with AI and customer data, but they also need absolute control, security, and privacy.”

The appointments mark a significant step in MetaRouter’s evolution as enterprises worldwide rethink how they capture, govern, and activate customer data in an AI-first era. As organisations move beyond fragmented tools, walled gardens, and post-cookie workarounds, MetaRouter is emerging as the critical infrastructure layer that enables real-time customer engagement, advanced analytics, and AI-driven experiences, without compromising privacy, governance, or trust.

“We’re entering a phase where data infrastructure, not just channels or applications, will determine which companies win,” said Nikhil Raj, CEO of MetaRouter. “Enterprises are under pressure to move faster with AI and customer data, but they also need absolute control, security, and privacy from the moment data is created. Ana Laura, Jason, and Jon bring world-class experience building and scaling global platforms at exactly this nexus. Their leadership strengthens our ability to help brands, retailers, and platforms turn first-party signals into better customer experiences, in real time, and at global scale.”

Together, the three executives bring decades of leadership across global marketing, enterprise data platforms, financial strategy, corporate development, and commercial growth, with direct experience building and advising some of the world’s most sophisticated commerce, media, and technology businesses.

Strengthening Global Marketing Leadership and Category Narrative

Ana Laura Zain joins MetaRouter as Chief Marketing Officer, bringing more than 14 years of international marketing leadership across enterprise technology, data, and commerce platforms. She has held senior roles at Pentaleap, Comscore, and AppNexus-Xandr (acquired by Microsoft), where she led global marketing strategies across EMEA, LATAM, and North America, helping define new categories at the intersection of data, media, and technology.

At MetaRouter, Ana Laura will lead global marketing strategy, brand, and communications, shaping how the company articulates its role as first-mile infrastructure for AI-ready marketing and customer intelligence.

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“What drew me to MetaRouter was the clarity of the problem it solves,” said Ana Laura Zain, Chief Marketing Officer at MetaRouter. “Enterprises are overwhelmed by data, fragmented systems, and rising privacy expectations. MetaRouter operates at the moment data is created, giving organisations control, speed, and confidence to activate customer signals responsibly. That foundation is essential for the next generation of marketing, commerce, and AI-driven experiences.”

Ana Laura is also the co-founder and leader of Women in Commerce Media, a global network of more than 1,200 female leaders focused on equity, leadership, and advancement in the commerce media ecosystem. She is a frequent speaker at major industry events including NRF, Advertising Week, Cannes Lions, and dmexco.

Adding Financial Leadership for AI-First Enterprise Scale

Jason Bagg joins MetaRouter as Chief Financial Officer, bringing deep experience across consumer, loyalty and digital strategy, financial strategy, corporate development, and operational scale in complex, data-driven organisations. His background spans investment banking and principal investing, with senior leadership roles at Wesfarmers, Intrinsic Partners and Myer Family Investments as well as roles at Macquarie Capital and Uber.

Throughout his career, Jason has partnered closely with CEOs and Boards to guide businesses through periods of rapid growth, platform transformation, and strategic investment—overseeing finance, strategy, data and analytics, product, marketing, and loyalty functions.

At MetaRouter, Jason will lead financial strategy, capital planning, and operational discipline as the company scales its global platform.

“MetaRouter is building critical infrastructure for enterprises navigating an AI-first shift,” said Jason Bagg, Chief Financial Officer at MetaRouter. “The winners will be those who can turn first-party signals into better customer experiences in the moment—without compromising privacy, governance, or trust. MetaRouter’s first-mile approach makes that possible, and I’m excited to help scale a business that brings speed, control, and confidence together at exactly the right time.”

Accelerating Global Commercial Expansion and Strategic Partnerships

Jon Flugstad joins MetaRouter as Chief Business Officer, bringing extensive experience building and scaling commerce and retail media platforms globally. He previously served as Head of Business Development at Moloco, where he helped retailers launch and grow advanced advertising businesses powered by machine learning.

Prior to Moloco, Jon led the Retail Media practice at McKinsey & Company in North America, advising leading retailers and consumer brands on media network strategy, data monetisation, and operating models. Across his career, he has helped build and scale more than seven media and commerce platforms across grocery, specialty, discount, department store retail, travel, and adjacent verticals.

At MetaRouter, Jon will lead business development, partnerships, and global go-to-market strategy, working with enterprises, platforms, and ecosystem partners.

“Enterprises are re-architecting how data flows through their organisations to support AI, advanced analytics, and real-time customer engagement,” said Jon Flugstad, Chief Business Officer at MetaRouter. “MetaRouter provides the infrastructure layer that makes that transformation possible—giving companies control of their first-party data from the first mile. I’m excited to help scale that capability globally.”