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Pivotly Launches “Human-in-the-Loop” AI Workflow Tool to Eliminate Costly Data Entry Errors

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Pivotly Launches "Human-in-the-Loop" AI Workflow Tool to Eliminate Costly Data Entry Errors

New Pivotly Parse service combines AI speed with human approval to guarantee 100% accuracy for mission-critical workflows in construction, manufacturing, and field services.

Pivotly announced the launch of Pivotly Parse, a new “done-for-you” service designed to solve one of the most persistent and costly bottlenecks in business: manual data entry.

“We’re not replacing experts, we’re enabling them… …automate the busy work so your team can just focus on the expert work that actually brings in money.”

Pivotly Parse combines AI with human review to guarantee 100% accuracy on mission-critical manual data processes. The service is built for small to medium businesses that run on high-stakes workflows, such as processing construction bids, manufacturing orders, or service requests.

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For these businesses, manual data entry costs are a major liability. Teams spend hours copying information from RFPs, PDFs, and emails into other systems. This manual effort is not only a drain on expensive expert staff, but a single typo can wipe out an entire project’s profit margin.

Unlike “black box” AI platforms that can hallucinate and create new errors, Pivotly Parse is a lightweight solution focused on safety. The service connects to a client’s existing email or document folders, where AI scans and extracts the critical data. This data is then presented to the client’s own expert in a simple review app for fast approval. Only after the human clicks “Approve” is the 100% verified data sent to its final destination, such as an ERP or CRM.

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“Businesses are being trapped paying their teams to be data entry clerks, but they’re also terrified of the errors ‘magic’ AI can make because it costs so much,” CEO and Founder, Dan O’Keefe explains. “Pivotly Parse is a practical solution. We’re not replacing experts, we’re enabling them. We automate the busy work so your team can just focus on the expert work that actually brings in money.”

To make adoption simple, Pivotly is offering a no-risk, $0 Proof of Concept. The Pivotly team will build a custom workflow using a client’s real documents to prove the value before any financial commitment.

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Introducing Embedded BigID: Build Smarter, Safer, Data-Aware AI Applications

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Introducing Embedded BigID: Build Smarter, Safer, Data-Aware AI Applications

New developer-first offering enables organizations to embed BigID directly into their applications, endpoints, data pipelines and AI agentic frameworks.

BigID, the leader in data security, compliance, and AI governance, announced Embedded BigID: a developer-first offering that enables organizations to embed BigID’s industry leading data discovery, classification, and protection capabilities directly into their own applications, endpoints, data pipelines, and AI frameworks.

Built for a world where every company is now a software company, Embedded BigID allows developers to shift left and make data-aware design a native part of their stack – helping teams build products that are data-intelligent, data-secure, and AI-ready from day one.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Key Highlights

  • AI Native Integration: Embed BigID directly into applications, endpoints, or data pipelines.
  • AI-Ready: SDK support for agentic frameworks like LangChain, enabling AI agents to reason about data securely.
  • Fast & Scalable: Optimized for performance and unlimited scale across enterprise workloads.
  • Connected Platform: Seamlessly integrates with BigID’s data security, compliance, and governance portfolio – from DSPM to DAM to DAG.

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“Software is eating the world, and every company has to become a software company to stay competitive,” said Nimrod Vax, Co-Founder and CPO at BigID. “In the AI era, that means their applications must be data-aware, data-optimized, and data-secure. Embedded BigID gives organizations a new way to build AI and non-AI applications that rely on data safely and securely.”

Why It Matters

As organizations race to operationalize AI and data-driven innovation, security and compliance must move closer to where data lives: inside the code, the model, and the application itself. Embedded BigID bridges the gap between data security and software development, empowering teams to build responsibly, ship faster, and protect data by design.

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AMI DCM × Cupola360 Join Forces to Create a New Era of “Virtual-Physical Integration” for Data Centers, Delivering a Reality Remote Management Solution that Combines Data and Visual Intelligence

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Rimes Partners with Databricks to Deliver Managed Data Services

酷博樂股份有限公司|Cupola360

Integrating the AMI Data Center Manager (DCM) with the panoramic imaging technology of Cupola360, a subsidiary of ASPEED Technology, this collaboration extends the achievements of AMI and ASPEED’s long-term partnership in BMC solutions to deliver more efficient and secure data center operations and maintenance.

AMI, a global leader in data center management solutions, announced a strategic partnership with Cupola360 Inc., a subsidiary of ASPEED Technology specializing in 360-degree panoramic smart patrol and Reality Remote Management (RRM). Building upon AMI’s long-standing collaboration with ASPEED in the field of Baseboard Management Controller (BMC), the partnership integrates the AMI Data Center Manager (DCM) platform with Cupola360’s panoramic imaging technology, extending the “virtual server world” managed by BMC into the “physical visual world” captured by Cupola360. Together, the companies aim to create a new paradigm of virtual-physical integration for data center operations, bridging remote server management with Reality Remote Management (RRM).

As data center operational environments grow increasingly complex with challenges such as multi-vendor equipment integration, energy consumption monitoring, temperature and cooling management, and facility security, AMI DCM provides real-time, device-level monitoring, power and thermal prediction, asset management, and visual analytics. When combined with Cupola360’s panoramic cameras and real-time image stitching technology, the solution enables zero-blind-spot, 360-degree AI-powered visual patrol, safeguarding critical data center assets and sensitive information. It also supports a wide range of applications, including data center operations and maintenance, smart factories, smart cities, and robotics. This joint solution effectively addresses the limitations of traditional surveillance systems, such as reliance on a large number of cameras, complex AI processing, and post-incident video analysis, transforming monitoring from passive recording into proactive patrol and achieving complementary functionality between real-time visual patrol and conventional surveillance.

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Building on the strong foundation of collaboration between AMI and ASPEED Technology in BMC solutions, this initiative further integrates the panoramic imaging technology of Cupola360, a subsidiary of ASPEED, enabling real-time monitoring deployments across the data center, from board level and rack level to facility level sensing. Through the AMI DCM platform, users can not only access and analyze server-side data collected by BMC, but also combine it with Cupola360’s panoramic visual information and AMI DCM’s data analytics and operational management capabilities. This comprehensive integration delivers an intuitive, visualized management interface that unifies monitoring from the motherboard to the entire data center, driving advancements across three key dimensions: energy efficiency, real-time equipment health monitoring, and smart security patrol, for centralized and holistic operational control.

Through the deployment of Cupola360 panoramic cameras, this collaboration enables real-time 360-degree visual monitoring of both the interior and exterior environments of data center facilities. Integrated with the AMI DCM data platform, it allows synchronized monitoring of equipment power consumption, temperature, and thermal performance. Combining Cupola360’s panoramic live video with a highly scalable open AI platform, the solution supports multiple detection functions such as personnel movement tracking and anomaly alerts, enhancing the visual perception capabilities of the DCM platform and significantly improving the efficiency of safety patrols.

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At the same time, by leveraging AMI DCM’s real-time historical data analytics in combination with visual data collected by Cupola360, including motion and alert events within the facility, enterprises can achieve more precise maintenance scheduling, asset renewal planning, and energy optimization. The integration of both platforms provides administrators with a single-pane-of-glass interface for viewing live videos, data, alerts, and reports, greatly streamlining workflows and enhancing overall visualization and management efficiency. Furthermore, the solution supports power and thermal management for large-scale AI/HPC data center architectures (with AMI DCM already supporting GPU/AI cluster environments) and is fully compatible with multi-vendor heterogeneous infrastructures, enhancing flexibility and performance in complex system integration. This joint solution delivers multiple benefits for data center operators, including:

  • Reducing manual patrol efforts and increasing anomaly detection accuracy through the integration of visual and data intelligence, thereby lowering operational costs.
  • Enhancing personnel safety and preventing intrusion or operational errors through 360-degree visual monitoring and AI-based smart patrol.
  • Transforming maintenance management from passive response to proactive prediction, evolving from pure data monitoring to holistic visual-data management.
  • Improving energy efficiency by enabling real-time visibility into power consumption, cooling, and thermal bottlenecks, helping organizations achieve carbon-reduction and ESG sustainability goals.

The integration of Cupola360’s panoramic footage with the AMI DCM data management platform will further accelerate the adoption of smart data center operations, symbolizing Cupola360’s extension of ASPEED’s server management applications into the physical realm of Reality Remote Management (RRM), achieving a seamless connection between data and visualization.

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Vincent by Clio Joins NetDocuments ndConnect Program to Deliver Secure, Global Legal AI Research

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Vincent by Clio Joins NetDocuments ndConnect Program to Deliver Secure, Global Legal AI Research

NetDocuments, the #1 trusted cloud platform where legal professionals do their best work, announced at its Inspire APAC conference in Melbourne that Vincent by Clio is now part of the company’s ndConnect interoperability program. Since joining Clio through the vLex acquisition, Vincent has become part of the Clio platform as a cutting-edge, AI-driven research tool delivering accurate, explainable results grounded in authoritative legal sources. This partnership brings Vincent by Clio’s unparalleled international legal research and AI-powered insight directly into NetDocuments — allowing shared customers to securely access statutes, case law, and analytics from the Clio Library, the world’s most comprehensive legal library, all within their document workflows.

ndConnect: Security and Simplicity at the Core of Legal AI

ndConnect is NetDocuments interoperability program that allows legal professionals to securely and seamlessly integrate best-in-class AI solutions into their NetDocuments environment.

Built on the same trusted security and governance foundation that powers over 7,000 organizations globally, ndConnect ensures customers can connect leading AI solutions like Vincent by Clio while maintaining full control of their data, permissions, and compliance obligations.

With ndConnect, users can:

  • Securely share select content from within NetDocuments to approved AI tools.
  • Save AI-generated insights and research results back into the right workspace or matter — automatically governed and searchable.
  • Eliminate risky downloads or manual transfers, ensuring all research and work product remain anchored in the system of record.

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This partnership expands the ndConnect ecosystem, bringing together trusted global leaders to define the standard for secure, connected legal AI experiences.

“By connecting Vincent by Clio through ndConnect, we’re empowering firms to bring together two historically separate worlds — research and work product — in a single, intelligent, and governed workflow,” said Dan Hauck, Chief Product Officer at NetDocuments. “For our customers across APAC, and internationally, access to Vincent by Clio’s unmatched global legal research through ndConnect delivers the best of both worlds: breadth of insight and depth of security.”

Powering a Global Legal Research Experience

The integration of Vincent by Clio into NetDocuments delivers the most comprehensive, globally connected legal research experience available today.

The foundation of Vincent by Clio is the Clio Library, a proprietary, continuously updated database spanning the U.S., U.K., Europe, APAC, and more than 100 additional jurisdictions. It contains more than one billion editorially enriched legal documents, maintained by expert editorial teams.

Through this integration, legal professionals can:

  • Conduct international legal research without leaving NetDocuments.
  • Analyze statutes, cases, and precedents using Vincent by Clio capabilities.
  • Automatically preserve research results and AI-driven insights within governed document workspaces.

“Our expanded partnership with NetDocuments is a major step forward in connecting global legal knowledge with the tools lawyers use every day,” said Dan Hoadley, Senior Director, Product Management at Clio. “By integrating our AI-powered research and extensive international legal library directly into NetDocuments, we’re enabling legal professionals around the world to access the information they need with confidence, security, and speed.”

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Driving the Future of Connected Legal Work

The NetDocuments–Vincent by Clio collaboration underscores the growing demand for interoperable, international legal AI ecosystems.

Through ndConnect, every integration — from global research platforms to generative AI tools — is built on a shared foundation of identity, governance, and document-level control.

“The future of legal work is connected,” added Hauck. “With ndConnect, firms can combine trusted international legal research from Vincent by Clio with their own work product to generate richer, more complete outcomes — securely, intelligently, and at scale.”

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Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

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Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

Thanks, the customer-first native ad network on a mission to make people fall in love with advertising again, announced a new partnership with Oztix, Australia’s largest independent ticketing company.

The collaboration integrates Thanks’ AI-powered post-purchase media monetisation platform across Oztix’s digital ecosystem. Fans can now discover contextually relevant offers from travel and dining to merchandise and experiences, at the perfect moment: right after securing their tickets.

Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding

As part of the rollout, Thanks and Oztix will jointly support Make-A-Wish® Australia, with a portion of proceeds donated each quarter to help grant life-changing wishes to Australian children with critical illnesses. The initiative ensures that every ticket purchase contributes to creating joy, both for fans attending events and for families across Australia.

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“Oztix is a cornerstone of Australia’s live-event scene, connecting millions of fans to the experiences they love,” said Steve Tesoriero, Founder and Co-CEO of Thanks. “We’re thrilled to partner with a team that truly values its audience and is willing to innovate to add more meaning to every ticket purchase. Together, we’re building on the same AI-powered platform trusted by major brands like eBay, Linktree, and Booking.com, and expanding it into the world of live events, making post-purchase moments more valuable for everyone involved.”

For more than two decades, Oztix has been built on partnerships – with promoters, venues, artists, and communities. The company is well-known across the live entertainment and events industry for championing initiatives that support and strengthen the industry itself. This new collaboration with Thanks introduces a fresh way to give back by enabling fans to connect with and contribute to charitable causes directly through their ticket purchase experience. Together with Thanks’ quarterly donations, it’s a shared effort to bring more meaning to every event moment.

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“Together, we’re showing how retail media and community can work side by side – creating rewarding experiences for fans while giving back. Many of us are parents ourselves, so giving back to Make-A-Wish feels deeply meaningful. It’s about spreading the same joy and connection we see at live events to children and families who need it most,” said Stuart Field, Co-Founder and Managing Director of Oztix.

This partnership marks another milestone in Thanks’ expansion across the Australian market and reflects its commitment to building more human, more rewarding moments for consumers, brands, and communities alike.

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ROME Insights Launches First-of-Its-Kind Framework to Measure Emotional Impact and ROI of Live Events

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Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI's Brand Perceptions

Rome Insights

A new venture co-founded by event tech innovator Justin Zebell and Chief AI & Marketing Officer Bob Hutchins introduces Return on Memorable Experiences (ROME), a technology that combines attention data with AI-powered emotional analysis to prove event value.

ROME Insights, a new data analytics/AI startup focused on live event measurement, announced the launch of ROME (Return on Memorable Experiences), a framework designed to measure what matters most at conferences, trade shows, and corporate gatherings: the quality of human attention and emotional engagement.

Co-founded by Justin Zebell, a veteran of event technology and experience design, and Bob Hutchins, a marketing executive and AI strategist/researcher, ROME Insights addresses a gap that event organizers have struggled with for years. Traditional metrics like attendance numbers and booth visits tell only part of the story. ROME captures the depth of engagement and the lasting impression an event creates.

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“We built ROME because the events industry has been measuring the wrong things,” said Zebell. “Organizers need to prove value to sponsors, stakeholders, and attendees. ROME gives them a way to do that with data that reflects real human experience.”

The ROME framework integrates multiple data streams, including behavioral attention tracking and qualitative and quantitative analysis, to produce a composite score that reflects both immediate engagement and long-term recall. The result is a clear, defensible metric that event teams can use to justify budgets, refine programming, and demonstrate impact.

“Live events are one of the few places where people still gather in person to learn, connect, and be moved by ideas,” said Hutchins. “ROME helps organizers protect and prove the value of that experience in a world that demands measurable outcomes.”

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ROME Insights will work with event organizers, trade show producers, and corporate experience teams to implement the ROME methodology across a range of event formats. The firm also offers consulting services to help clients interpret findings and apply insights to future event design.

Early adopters of the ROME framework and technology have reported stronger sponsor renewals, more confident budget approvals, and a clearer understanding of which moments during their events create the most value.

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Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence

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Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence

Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence

78% of researchers predict AI agents will run more than half of all research projects by 2028

Qualtrics’ Ali Henriques: “The research teams embracing AI build advantages that latecomers will find difficult to overcome”

Research teams still using basic AI functionalities are four times more likely to lose organizational influence than teams embracing purpose-built AI for market research—and the competitive gap is widening fast, according to the 2026 Market Research Trends report from Qualtrics.

Seventy-two percent of teams using synthetic responses, agentic AI, and purpose-built capabilities report their organizations depend on research significantly more than a year ago, translating directly to budget gains. Meanwhile, traditional teams were nearly twice as likely to see flat or declining demand for their research (37% vs. 20%).

“In today’s fast-moving economies, rapid access to consumer insights is a huge advantage, and the research teams embracing AI build advantages that latecomers will find difficult to overcome,” said Ali Henriques, Executive Director of Edge at Qualtrics. “The research teams gaining strategic influence are reimagining what research looks like across the entire organization, they’re conducting different kinds of research, asking bigger questions, and moving earlier in the innovation cycle.”

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Purpose-built AI platforms for Market Research deliver strategic advantage over generic tools

AI adoption in market research has reached a tipping point. While more than half of researchers (53%) now use AI regularly and nearly nine in ten have experimented with it, they are increasingly choosing purpose-built capabilities over generic tools. AI embedded directly in research software has grown from 62% to 66%, while general-purpose AI tools like chatbots have dropped from 75% to 67%.

The research teams winning budgets and delivering impact have moved to specialist capabilities. Conversational analytics (49% adoption) enables researchers to get richer insights from consumers in the experience. AI for visual content analysis (49% adoption) extracts qualitative insights from focus groups and customer interviews at scale in hours rather than weeks.

Teams using synthetic research data are doing fundamentally different work and delivering greater strategic value: researchers who have integrated synthetic data are 11% more likely to engage in early-stage innovation, 7% more likely to conduct go-to-market research, and 5% more likely to perform final product testing. Among researchers who have adopted synthetic data, 45% now view it as their most reliable data source, outpacing traditional online panels. Organizations like Gabb are using Qualtrics’ purpose built synthetic model, which is proven to outperform generic LLMs and produce results nearly identical to human responses, to reduce fielding costs, shorten time to insights, and expand audience reach.

“Synthetic data became our ‘cultural radar’—cutting research timelines from a week to hours while giving us confidence to test messaging against emerging trends. The blended approach lets us move faster on early-stage testing, then validate high-stakes decisions with human panels.” – Garred Sheppard, Marketing Research Director, Gabb

Research teams improve efficiency and democratize insights with AI agents

Researchers are bullish on agentic AI’s potential: 15% are actively using AI agents and 78% believe research agents will handle more than half of projects end-to-end within three years.

Research agents improve research capacity without adding headcount and the impact is measurable. The majority of researchers (84%) regularly using agentic AI report their team’s research efforts have become significantly more efficient, compared to 68% of those who haven’t tried it yet.

“Equipped with the right AI tools, research teams can allow product managers to test concepts without submitting tickets. Marketing teams can analyze sentiment without waiting for reports. Executives can explore markets without going through intermediaries. The barrier to insights is no longer specialist knowledge. It’s simply asking the right question,” added Henriques.

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Leadership-team misalignment with individual contributors hinders AI execution

Even organizations investing heavily in AI face an execution problem that’s costing them competitive advantage.

Research leaders believe they’re innovating (39% say AI has revolutionized their processes) while frontline teams remain skeptical (only 19% agree). The adoption, expertise, and confidence in AI tools gap is equally stark:

  • 5% of leaders fear layoffs due to AI vs. 15% of individual contributors
  • 68% of leaders consider themselves synthetic data experts vs. 41% of individual contributors
  • 84% of leaders have experimented with synthetic research vs. 68% of individual contributors
  • 79% of leaders are confident in synthetic data quality vs. 61% of individual contributors

This misalignment wastes budget on underutilized tools and allows competitors with better organizational alignment to move faster while leaders believe they’re already innovating.

“When frontline teams don’t buy in, expensive AI tools go unused and competitors with better alignment move faster,” said Henriques. “Organizations need to bridge this divide by establishing shared definitions of success, providing hands-on training, and ensuring teams at every level understand both the potential and practical application of new AI capabilities.”

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Weblish Has Launched A New Platform Based Agency That Provides Free Website Development To Small Businesses.

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Weblish Has Launched A New Platform Based Agency That Provides Free Website Development To Small Businesses.

The all-inclusive subscription platform offers small businesses a website in addition to managed SEO, social media, email marketing, and reputation management.

The newly-founded digital marketing company for small business owners, Weblish, has announced the introduction of what it introduces as the “world’s first platform-based agency.” The company onboards the total execution capability of a full-service agency with the transparency of a subscription platform thus giving the start-ups a hassle-free website built by professionals + fully managed marketing, all without meetings, retainers, or complicated onboarding.

Targeting time-strapped founders and local business owners, Weblish supports users generate positive online reputation, generate more leads, and run online presence automatically from a single web-based dashboard.

As per Ali Asad Naqvi, who is the founder and CEO of Weblish, small business entrepreneurs are really drained by the non-stop ringing of the phone, the multi-layered proposals and the agency’s retainers that seem to go on endlessly. “Weblish got born to make things easier. You only need to subscribe, sign in, and once you go through the setup of the company profile, our platform and team will do the rest of the job in the background. ”

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Meetings and tools are not the requirements of small business owners. What they desire is the output. Hence, Weblish can give them a free website along with marketing under a single subscription.”

— Ali Asad Naqvi

Not Just Another Agency But A Platform

Discovery calls, strategy workshops, and lengthy email discussions are the mainstay for traditional agencies before actual work starts. Weblish, however, does not have any of that. It is a self-service online platform:

Customers easily access their Weblish account.
They can create and/or update their company profile.
They can monitor their performance and access reports.
They can also send change requests directly through the app.
That is all. No Zoom calls, no endless emails, and no long briefings. Everything is done through the platform, which allows the business owner to operate in his/her sector but not in marketing agency management.

Naqvi further elaborated, “We asked ourselves a very straightforward question, what if a small business owner can completely sidestep a marketing call, and still, attain better results? Weblish is our answer to it.”

Free Website as the Pathway to the Fully Managed Growth Engine

Weblish, in line with its launch, is running a free website offer for small businesses who want to subscribe to the platform. The free website turns into a gateway to a fully managed growth engine that entails:

Free Website Development
A modern, conversion-focused website designed and built at no extra cost, then updated over time.

SEO Management
Uninterrupted search engine optimization that seeks to help businesses rank in Google, capture high-intent traffic and grow organically.

Social Media Management
Provision of done-for-you content creation and posting on key social platforms to keep brands standing out and become more engaging.

Email Marketing
Regular newsletters and campaigns to nurture leads, re-engage past customers and increase lifetime value.

Website Management
The recurring updates, security, performance optimization, and content changes performed by Weblish instead of the business owner.

Online Reputation and Lead Management
The useful tools and process which allow businesses to increase customer trust, respond swifter, and click through visitors to a bigger proportion of paying customers.

This is all made possible by a simple subscription, rather than the long-term retainers that were traditionally in use.

Constructed for the New Wave of Small Business

Weblish has been designed specifically for small and mid-sized companies needing real marketing assistance but are unable to afford, prioritize or risk the manpower of handling a conventional agency deal. Target customers comprise the following:

Local service providers like awaiting units, beauty parlors, health and fitness centers, art centers, and marketing agencies

Home and field services such as plumbers, electricians, cleaners, and contractors

Professional services that include consultants, accountants, lawyers, and trainers

Other small businesses that wish to have more leads, enhanced online visibility, and a perfect reputation through Weblish without the need for hiring a team of their own.

“Being a small business owner should not require you to have a marketing degree in order to compete in the online market,” is what Naqvi said. “In fact, we need for them to have the very same quality and sophistication that big brands do , shared on a system as any modern SaaS product.”

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Hydrolix Launches CDN Insights to Deliver Real-Time Visibility Across Leading CDNs

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Hydrolix Launches CDN Insights to Deliver Real-Time Visibility Across Leading CDNs

Solution automates ingest of data from Akamai, Cloudflare, CloudFront, Tencent and Fastly, providing insights in seconds for rapid MTTR.

Hydrolix, the real time data platform that enables organizations to ingest, store, and analyze massive-scale digital operations and security data, announced CDN Insights, a purpose-built solution that provides real-time observability across multi-CDN environments. The new solution delivers observability insights into more than 65% of all video bits delivered by third-party vendors (CDNs) offering video delivery services.

CDN Insights expands Hydrolix support to the major CDNs and uniquely addresses the critical challenge service operators face in maintaining quality of experience when relying on multiple content delivery networks.

CDN Insights supports five CDN providers at launch, including Cloudflare, Tencent, Amazon CloudFront, Fastly and Akamai, enabling operators to ingest data from multiple CDNs, retain full-fidelity data, and access unified performance dashboards in just seconds with sub second query performance. The solution delivers real-time visibility into CDN health and root cause of issues, allowing teams to identify and resolve problems before they impact end users.

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“Service operators rely on CDNs for reliable content delivery, but they’re ultimately responsible for providing high quality of experience in the eyes of their users,” said Tony Falco, Chief Operating Officer at Hydrolix. “The challenge isn’t just collecting CDN data; it’s making sense of it fast enough to matter. Operators typically lack the technical expertise to design efficient data pipelines, create meaningful transforms, or build analytics dashboards from scratch. They work with multiple CDNs, each with different data formats and schemas, making unified visibility nearly impossible. CDN Insights solves these problems by delivering real-time, business-level insights operators need to respond immediately.

Service operators rely on CDNs for reliable content delivery, but they’re ultimately responsible for providing high quality of experience in the eyes of their users.”

— Tony Falco, COO at Hydrolix

Addressing Critical CDN Monitoring Challenges

Service operators managing multi-CDN environments face several obstacles:

– Format fragmentation – Multiple CDNs use different data formats, schemas, and delivery mechanisms, preventing unified performance views

– Cost at scale – CDNs generate massive data volumes, sometimes millions of log lines per second. Traditional platforms become prohibitively expensive and have multi-minute delays, forcing data sampling that creates visibility gaps

– Time to insight – Ingesting, parsing, and transforming data into insights takes too long, allowing incidents to impact users before detection

– Technical complexity – Building custom data pipelines and analytics dashboards requires specialized expertise many operators lack

“A multi-CDN strategy is a business necessity, but operators face a painful trade-off: either pay a fortune in data fees or risk critical visibility gaps, “ said Sean Mccarthy, Head of OTT Live Engineering, YouTube (formerly Director, Product – Video Platform at Paramount where he used Hydrolix).

“When a performance issue arises, technical teams shouldn’t be wrestling with five different data sets to understand the scope and cause. CDN Insights delivers the unified, sub-second visibility that was previously a pipedream. This data platform slashes the time spent troubleshooting issues without breaking the bank, and allows teams to focus on service optimization instead of data management. The Hydrolix real time data platform was critical for service and stream monitoring at Paramount and is becoming a standard within the industry.”

Unified Real-Time Visibility

CDN Insights provides operators with immediate access to business-level metrics across their entire CDN infrastructure. Users can drill down into a specific CDN’s performance, and view metrics including edge cache hit rates, HTTP error rates by ASN, and peak throughput by region. The solution enables analysis at any level from network-wide overview comprising multiple CDN solutions to specific edge PoP performance to individual ASN throughput and response status—with no gaps in visibility and access to raw data when needed at every level.

For live streaming media and applications where quality of experience depends on CDN performance, CDN Insights delivers full visibility into issues impacting end users in real time, enabling instant remediation.

Built on Hydrolix’s High-Performance Architecture

CDN Insights leverages Hydrolix’s data platform, which ingests terabyte-to-petabyte-scale data in real time while maintaining sub-second query performance. The platform’s 25-50x compression enables multi-year retention of full-fidelity CDN logs at a fraction of traditional costs, ensuring operators maintain complete visibility without sampling data or creating security and performance blind spots.

CDN Insights is available immediately. The solution supports rapid scaling to match traffic demands without cost inflation, making it ideal for organizations managing variable traffic patterns or seasonal spikes.

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AuriQ Systems Launches PageFinder Integration with Box to Deliver Multi-Modal Search and Discovery

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DatabaseUSA Launches PersonaMAX: Bridging Business and Consumer Data for Omnichannel Marketing

AuriQ integrates PageFinder with Box to deliver faster, smarter document search across text and image content, with free accounts available.

AuriQ Systems, a Box Technology Partner, announced the availability of its PageFinder solution that integrates with Box, the leading Intelligent Content Management platform, to help organizations unlock deeper insights from their content. Through this integration, AuriQ PageFinder enables users to securely connect to their Box accounts, back up selected folders or files, and perform multi-modal search and discovery across text and image content—all within AuriQ’s web application.

AuriQ PageFinder leverages Box’s enterprise-grade Intelligent Content Management capabilities to provide a seamless, secure experience for users managing large volumes of complex documents. Once connected, AuriQ’s technology processes Box content to make it fully searchable at the page level, displaying thumbnail previews for quick navigation and supporting keyword, image, semantic, and AI-assisted search modes.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

This integration is ideal for teams that rely on Box to manage critical documents and need faster, smarter ways to discover information without changing existing workflows.”

— Ko Ikudome, CEO at AuriQ Systems

“According to IDC research, the average knowledge worker spends 20–30% of their workday searching for information. Traditional keyword search is helpful but no longer sufficient to keep up with today’s growing information challenges. PageFinder’s multimodal, page-level search helps users quickly locate exactly what they need,” said Ko Ikudome, CEO at AuriQ Systems. “This integration is ideal for teams that rely on Box to manage critical documents and need faster, smarter ways to discover information without changing existing workflows.”

AuriQ PageFinder helps organizations improve efficiency, reduce the time spent searching for information, and gain measurable ROI through hundreds to thousands of hours saved annually. By indexing both text and image-based content, including scanned documents and embedded graphics, AuriQ delivers a complete, AI-powered search experience that extends the value of content stored in Box.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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Tonic.ai launches custom entity types in Tonic Textual

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Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation

New self-serve capability lets users train custom entity detection models on their own data—no data science expertise required.

Tonic.ai, the leader in privacy-preserving data generation and transformation for AI development, announced the launch of Custom Entity Types, a new feature within Tonic Textual that empowers users to build custom entity detection models on their own data, within their own infrastructure or on Tonic’s secure cloud.

The feature introduces a fully self-serve workflow for defining and training custom entities—enabling customers to improve or extend Textual’s detection capabilities to serve industry and organization-specific text through an approachable UI. Using large language models (LLMs) for assisted annotation and model distillation, Textual makes it easy for organizations to create high-accuracy, domain-specific models that adapt to their unique data.

Custom Entity Types puts the power of model customization directly in the hands of our users”

— Adam Kamor, Head of Engineering and co-founder of Tonic.ai

A self-serve breakthrough for sensitive text data

“Custom Entity Types puts the power of model customization directly in the hands of our users,” said Adam Kamor, Co-founder and Head of Engineering at Tonic.ai. “Our customers can now train models and define unique entities themselves—achieving the necessary level of detection and confidence within their workflows—even with highly nuanced text, and without bringing in data science resources.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Organizations in highly regulated industries such as healthcare, financial services, and legal technology face growing pressure to de-identify sensitive text data while preserving accuracy and context. Custom Entity Types addresses that need by combining a self-serve interface for annotation with private model training, allowing for bespoke detection that’s unique to their specific use case.

# How it works

With Model-Based Custom Entities, users can:

1. Upload documents containing examples of the desired entity type.

2. Leverage LLM-assisted annotation to automatically identify potential entity spans.

3. Review and refine annotations through an intuitive interface.

4. Train a custom entity detection model on their labeled data.

5. Deploy the model securely within their environment for real-time use.

Because the model is trained on the customer’s own data, it achieves exceptional precision and recall for domain-specific entities—whether that’s prescription names and biometric data for healthcare organizations—or unique account information for financial services organizations.

# Accelerating onboarding and adoption

The new capability also accelerates evaluation and onboarding for new customers. Instead of waiting for custom models to be developed by Tonic’s internal team, users can now generate their own entity models during product evaluation—reducing time-to-value and improving adoption rates across enterprise deployments.

“Custom Entity Types not only improves model accuracy—it makes AI data privacy more accessible,” said Whit Moses, Senior Product Marketing Manager at Tonic.ai. “By putting model training in the hands of the user, we’re eliminating a key bottleneck to responsible AI innovation.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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ON24 Granted U.S. Patent for AI-Powered ‘Key Moments’ Technology in Long-Form Video and Virtual Events

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ON24 Granted U.S. Patent for AI-Powered ‘Key Moments’ Technology in Long-Form Video and Virtual Events

Patent strengthens ON24’s AI leadership, safeguarding technology that identifies and extracts high-impact moments across live and on-demand video experiences, fueling smarter personalization and campaign automation

ON24, the leading customer engagement platform for B2B sales and marketing, announced the issuance of U.S. Patent No. 12,445,698 B2, which protects ON24’s artificial intelligence technology that automatically identifies and extracts “Key Moments” from long-form video content, including virtual and digital events. These distilled highlights, or “Key Moments,” can be seamlessly deployed by ON24 customers across personalized nurture campaigns, shared on social media platforms, or delivered to specific audience segments to increase audience engagement with their campaigns.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

ON24’s proprietary technology uses AI-powered machine learning to analyze data and user engagement within a virtual or digital event, to generate short form video content. This capability supports demand generation, partner enablement, customer and client relationships, education training, certification, and more.

“Artificial intelligence is central to ON24’s strategy and innovation,” said Sharat Sharan, CEO at ON24. “Our patented technology reinforces ON24’s leadership as an AI-enabled engagement platform. It allows us to better understand audience behavior in real time, pinpoint what matters most, and transform those insights into content and campaigns that perform better, across every channel and every customer interaction.”

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Developed by a team of ON24 engineers and data scientists, “Key Moments” enables marketers and customer-facing teams to leverage AI to quickly identify and repurpose their most engaging content, such as product demos, expert insights, or audience Q&A, helping extend the reach and impact of every event and video asset.

“This patent advances our vision of connected, AI-driven engagement,” said Jayesh Sahasi, Executive VP Products, and CTO at ON24. “It brings together AI analysis, behavioral data, and automation to help marketers and other customer facing teams connect the dots, turning a single event into continuous, data-driven campaigns that deliver higher engagement.”

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Alembic Raises $145 Million to Accelerate Enterprise Adoption of Causal AI

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Alembic Raises $145 Million to Accelerate Enterprise Adoption of Causal AI

Led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital, and WndrCo, this round positions Alembic among the top AI labs transforming enterprise decision-making

Alembic Technologies, a pioneer in Causal AI for the enterprise, announced it has secured $145 million in Series B and growth funding — a 15.7x increase in valuation over their Series A round. Led by Prysm Capital and Accenture, with participation from Liquid 2 Ventures, NextEquity, Friends & Family Capital, WndrCo and growth funding from SLW, this investment underscores the confidence leading investors and partners have in Alembic’s technology and momentum.

“As powerful artificial intelligence models increasingly converge in capability, the key competitive advantage shifts to proprietary data. Getting a real edge isn’t about using the best LLM; it’s leveraging the unique information rivals can’t access.”

“As powerful artificial intelligence models increasingly converge in capability, the key competitive advantage shifts to proprietary data,” said Tomás Puig, CEO and founder of Alembic. “Getting a real edge isn’t about using the best LLM; it’s leveraging the unique information rivals can’t access. The exclusive data a company generates protects its strategy from generic model outputs where two competitors could get the same answer. This ensures any key insights and market decisions come from a truly private intelligence engine.”

Alembic’s Causal engine creates a compounding data flywheel: Better insights lead to improved products and strategies for customers, which then capture more high-signal data. That loop accelerates, building a durable strategic advantage.

The round deepens Alembic’s strategic partnerships with leaders like Accenture, which will leverage the Causal AI platform to accelerate its clients’ enterprise reinvention journeys.

“Our clients are not just implementing AI; they are undergoing total enterprise reinvention, which hinges on trust and intelligence at the digital core,” said Julie Sweet, chair and CEO of Accenture. “Alembic’s Causal AI provides exactly that by moving the enterprise beyond correlation to deliver the verifiable, cause-and-effect insights leaders need to act with decisive speed.”

“This investment and collaboration with Accenture will help us reach more companies that want to understand what really drives their results,” said Puig. “Most businesses are not short on data. They are short on answers. Together we are turning that data into concrete insights that leaders can act on.”

This funding will accelerate the scaling of Alembic’s Causal AI decision engine to meet rising demand from Fortune 500 B2B and B2C clients, including Delta Air Lines, Mars, and its founding enterprise customer, NVIDIA.

“Alembic’s ability to connect marketing exposure directly to business outcomes — with speed, precision and granularity — is what made this relationship so transformative for us. Unlike traditional measurement tools, Alembic gave us a unified view across channels and campaigns, unlocking insights we simply couldn’t access before,” said Alicia Tillman, chief marketing officer at Delta Air Lines. “This partnership marks a major leap forward in how we quantify impact, and it’s laying the groundwork for a more agile, refined and scalable measurement framework across the enterprise.”

“We are using math to liberate creativity! Our fans and communities create billions of organic conversations and content about our brands. When a viral moment happens, we normally know it’s directionally positive, but we can’t attribute the sales uplift or its place in the customer journey. Alembic’s Causal AI is a breakthrough, allowing us to move beyond correlation to see exactly how that organic conversation created a sequence that directly impacted sales,” said Gülen Bengi, lead global chief marketing officer for Mars Inc., and global chief growth officer for Mars Snacking.

Alembic Announces Deployment of NVIDIA DGX AI Supercomputing Fueled by New Funding

To power its next phase of growth, Alembic is using this capital to deploy a new NVIDIA NVL72 superPOD cluster deployed at Equinix’s AI-ready SV11 International Business Exchange™ (IBX®) data center in Silicon Valley. This state-of-the-art DGX AI Supercomputing cluster, running the NVIDIA AI Enterprise software suite, provides the high-performance computing backbone required for Alembic’s Causal AI. The system is engineered to power the company’s continuous-learning spiking neural networks and spatio-temporal graph construction, ensuring real-time, Causal insights as customer data volumes scale exponentially. This marks the second supercomputing cluster that Alembic owns outright, establishing bi-coastal redundancy. This strategic investment in a dedicated, private AI fleet ensures guaranteed resource availability and offers Alembic unparalleled control to optimize the full stack for the company’s unique Causal AI workloads. The new cluster is scheduled to go live by the end of the year.

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“Alembic is an applied science company. To build the world’s most advanced Causal AI, you need the world’s most advanced computing platform,” added Puig. “This new NVL72 superPOD that we are building in partnership with NVIDIA and Equinix is our engine. It allows our research teams to fully leverage multi-exaflop-level compute and NVIDIA’s algorithmic software stack, like the CUDA-X toolkit, from cuGraph for graph processing to TensorRT for high-speed inference. This deep integration is one of our secret weapons: we spend more time on breakthrough research and mathematics and less time on repetitive low-level engineering, enabling us to deliver Causal answers to partners like Accenture in near real-time, not months.”

Defining the Next Era of Enterprise AI

“Alembic is not just another AI tool; it’s emerging as a mission-critical intelligence layer for the enterprise,” said Matt Roberts, cofounder and partner at Prysm Capital. “We heard a consistent story from its early customers, which are moving from theoretical ‘insights’ to proven, real-world impact at a massive scale. The company is pioneering a new foundational model for enterprise decision-making, and we’re excited to partner with Tomás and his exceptional team as they define this category.”

Alembic combines the compute power and engineering skill of a world-class research lab, pioneering next-generation AI architectures through its event-driven and efficient spiking neural networks. This foundation enables the company to continually advance Causal AI performance and scalability for its enterprise partners.

“Alembic has achieved the rare balance of deep technical rigor and immediate commercial relevance,” added Shawn K. O’Neill, managing partner at SLW. “Its Causal AI engine is already playing a key role in how global enterprises allocate marketing and operational spend, and we’re proud to support its next phase of growth.”

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“In my over 40 years as a brand marketer, the challenges around attribution and effectiveness have made it virtually impossible to quantify the impact of every dollar invested in marketing,” said Jeffrey Katzenberg, founding partner of WndrCo. “Since partnering with Tomás and the Alembic team last year, we’ve had the privilege of introducing Alembic’s platform to some of the world’s largest brands. There have been such positive reactions from CMOs, who are now leveraging this unprecedented level of intelligence to make decisions on where to allocate advertising dollars to optimize sales.”

Justin Wexler, WndrCo general partner and Alembic board director, said, “When I first began to get to know Tomás, it became clear that Alembic was on the path to defining the future of enterprise intelligence, made possible by advances in AI that had yet to be connected to real commercial needs. It’s been rewarding to see the market increasingly recognize the transformative impact of Alembic’s platform on enterprise decision-making.”

Real Results from Causal Truth

Alembic’s platform has helped leading enterprises achieve measurable business impact:

  • Delta Air Lines quantified the revenue lift from its Team USA Olympics sponsorship within days, linking brand activations to ticket sales.
  • Mars measured the real dollar value of viral celebrity moments while North Sails optimized digital strategy for record ROI.
  • A Fortune 500 technology leader expanded its sales pipeline by 37%, achieving precise marketing attribution across business units.
  • Texas A&M boosted fan engagement and donor contributions across sports programs through Causal measurement and forecasting.

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Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI

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Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI

Accenture has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on investment (ROI). As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.

Recent research from Gartner found that two-thirds of marketing leaders reported moderate to significant challenges demonstrating the impact of marketing campaigns on business outcomes to key stakeholders1. Alembic’s AI-powered causal platform collects and analyzes data across multiple marketing channels—including broadcast, social, site traffic and direct-to-consumer communications—and couples this with sales data. The platform identifies links between actions and outcomes, assigning an impact score for each channel or marketing event. The result is real-time insights that can be used to guide marketing spend, and tangible connections between marketing campaigns and revenue impact.

“Our clients are not just implementing AI; they are undergoing total enterprise reinvention, which hinges on trust and intelligence at the digital core,” said Julie Sweet, Chair and CEO of Accenture. “Alembic’s Causal AI provides exactly that by moving the enterprise beyond correlation to deliver the verifiable, cause-and-effect insights leaders need to act with decisive speed.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

While other measurement mechanisms are often constrained to siloed data sets, Alembic can analyze complex data patterns as well as traditionally difficult-to-track channels such as brand campaigns, sponsorships, events and the influence of organic social posts – even as customer data grows at an exponential pace. Additionally, recent market changes and events such as changing public policy can be modelled for a cause-and-effect impact, so that quick adjustments can be made to safeguard marketing spend or identify new paths to revenue.

Tomás Puig, founder and CEO of Alembic, added: “This investment and collaboration with Accenture will help us reach more companies that want to understand what really drives their results. Most companies are not short on data. They are short on answers, and that is where our NVIDIA SuperPOD backbone makes the difference. It gives us the compute power to uncover cause and effect in real time and show what truly drives growth. Together we are turning that data into concrete insights leaders can act on.”

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Arun Kumar, global customer AI and data lead, Accenture Song, said: “This partnership between Accenture and Alembic is a paradigm shift in measurement. Alembic’s capabilities complement existing approaches, such as market mix modelling, but now with seemingly limitless variables that can be analyzed. Where measurement has often been seen as an afterthought, Alembic lets us see both the big picture and the details.”

Accenture Song is committed to making marketing more accountable and measuring return on investment. This includes building deep, strategic relationships with best-in-class emerging AI companies to realize this opportunity. Accenture offers clients a suite of complementary partnerships that cover the entire marketing workflow. For instance, Aaru assists with upfront marketing strategy, Writer enhances content creation, AI Refinery helps create and run smarter campaigns faster, and now with Alembic, clients have an answer to scaling and enhancing marketing attribution and analytics. Accenture’s marketing and communications function is piloting Alembic’s technology to measure the effectiveness of its own campaigns.

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Circuitry.ai and Service Xcelerator Announce Strategic Partnership to Transform Warranty, Claims & Service Operations With AI

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Circuitry.ai and Service Xcelerator Announce Strategic Partnership to Transform Warranty, Claims & Service Operations With AI

Circuitry.ai, an AI-native leader in service and warranty decision intelligence, and Service Xcelerator (SXCL), a pioneering AI-powered software company that automates claims, improves accuracy in dispatch, and provides real-time customer insights, announced a strategic partnership designed to deliver a comprehensive service and warranty platform for Consumer product manufacturers, OEMs, and TPAs.

“After decades building leading warranty software platforms, we founded Circuitry.ai to bring AI-native decision intelligence to the service and warranty world,” Ashok Kartham, CEO of Circuitry.ai

This collaboration blends Circuitry.ai’s advanced AI-driven Warranty & Service Decision Intelligence, which includes its powerful suite of AI Advisors, Analysts, and Agents with Service Xcelerator’s robust Claims, Dispatch, and Insight modules, offering a unified, intelligent solution tailored for full-service lifecycle optimization. Circuitry.ai’s AI tools integrate seamlessly with existing systems to streamline claims decisions, predict repair needs, and boost productivity by up to 35%, while Service Xcelerator delivers real-time insights, secure communication, agile dispatch, and configurable claims processing.

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John Estrada, CEO of Service Xcelerator, commented “With over 25 years of leadership and innovation in the warranty industry, including co-founding ServiceBench, I’ve seen how fractured systems hinder service delivery. This partnership bridges that gap, combining the best of claims visibility, intelligent dispatch, and AI-powered insights to empower service teams to be faster, smarter, and more customer-centric.”

Ashok Kartham, CEO of Circuitry.ai, added, “After decades building leading warranty software platforms, we founded Circuitry.ai to bring AI-native decision intelligence to the service and warranty world. By pairing our AI-driven Service, Parts, and Warranty advisors, analysts, and agents with Service Xcelerator’s Claims, Dispatch, and Insight capabilities, we’re creating an end-to-end, intelligent service ecosystem, where AI powers both the frontlines and the backend with unmatched speed, consistency, and accuracy.”

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Why This Partnership Matters:

  • End-to-end intelligence: From claim initiation and verification, through dispatch and repair, to warranty adjudication, all are unified under one intelligent workflow.
  • Complementary strengths: Service Xcelerator brings operational excellence in claims configuration, customer interaction, and field coordination; Circuitry.ai contributes cutting-edge AI decision support for automation, prediction, and knowledge augmentation.
  • Fast deployment and integration: Circuitry.ai’s AI layers work seamlessly atop existing systems with rapid configuration; Service Xcelerator’s modules are designed for modern integration and scalability.
  • Built on decades of expertise: Both CEOs and leadership teams bring a combined 100+ years of domain knowledge, ensuring the solution is grounded in real-world service and warranty challenges.

This collaboration positions manufacturers, TPAs, and service networks to dramatically reduce claims handling times, lower warranty costs, increase first-time-fix rates, and elevate customer experience, without costly system replacement or disruptive rollouts.

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Deepgram Receives 2025 Customer Experience Innovation Award From CUSTOMER Magazine

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Deepgram Receives 2025 Customer Experience Innovation Award From CUSTOMER Magazine

Aura-2, the World’s Most Professional, Cost-Effective, and Enterprise-Grade Text-To-Speech Model (TTS), Honored for Improving Customer Service Technology

Deepgram, the world’s most realistic and real-time Voice AI platform, announced that TMC, a global, integrated media company, has named its Deepgram Aura-2, the world’s most professional, cost-effective, and enterprise-grade text-to-speech (TTS) model, a 2025 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine.

Aura-2 delivers human-like speech with domain-specific pronunciation, including drug names, legal references, alphanumeric identifiers, and structured inputs like dates, times, and currency values.

The 2025 CX Innovation Awards recognize best-in-class companies setting the standard in delivering exceptional customer experiences through all channels, including social and AI-powered agents. Aura-2 was recognized because it isn’t just another “nice voice” model – it actually shows up for work. Aura-2 is the only TTS model purpose-built for enterprise use cases, rather than entertainment scenarios. Natural, accurate, and fast, Aura-2 delivers human-like speech with domain-specific pronunciation, including drug names, legal references, alphanumeric identifiers, and structured inputs like dates, times, and currency values. It also achieves sub-200ms TTFB latency and offers pricing that supports large-scale use. Powered by Deepgram Enterprise Runtime (DER), Aura-2 supports flexible deployment options across cloud, VPC, and on-premises environments, along with model hot-swapping and real-time optimization. These are capabilities that most TTS vendors are unable to provide.

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“Congratulations to Deepgram for receiving a 2025 Customer Experience Innovation Award. Aura-2 has been selected for setting the standard in delivering world-class customer experiences across all channels,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement and know we will continue to see great innovation from Deepgram in 2025 and beyond.”

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“Aura-2 represents more than just a step forward in voice synthesis. It marks a shift in how enterprise-grade text-to-speech is built, evaluated, and deployed. From consistent pronunciation of structured data to real-time responsiveness under load, Aura-2 is engineered for production environments where clarity, reliability, and scalability are non-negotiable,” said Praveen Rangnath, CMO, Deepgram. “Indeed, we are honored to have won a 2025 Customer Experience Innovation Award, as it is presented by one of the most well-known and respected authorities on exceptional service, outstanding support, and premium customer care – Customer magazine.”

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Data Axle and Tealium Partner to Bring Real-Time Data Intelligence to Automotive Marketing

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Data Axle and Tealium Partner to Bring Real-Time Data Intelligence to Automotive Marketing

New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices

Data Axle, a leader in data-driven solutions that create meaningful connections between companies and people, announced a strategic partnership with Tealium, a leading global customer data platform (CDP). Together, the companies are transforming how automotive brands use data, turning fragmented dealership systems into unified intelligence that drives sharper decisions and stronger customer relationships.

The solution combines Data Axle’s verified consumer and vehicle datasets with Tealium’s real-time customer data platform. The integration enables dealers and Original Equipment Manufacturers (OEMs) to connect disparate records; eliminate redundancy; and use verified insights to guide marketing, sales, and service strategies with greater precision.

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New survey findings commissioned by Data Axle reveal widespread fatigue among consumers due to disconnected dealer communications. Nearly half of respondents (46%) say they’ve received duplicate or conflicting messages from the same dealership, while 68% describe the communications they receive as inconsistent or irrelevant. At the same time, consumers are clear about what does matter. Respondents noted they are most willing to share core identifiers like email, phone, and vehicle history when they see tangible value in return, such as trade-in estimates, financing options, or service offers that align with their needs.

“Dealerships are sitting on a wealth of data that rarely works in concert,” said Chris McTague, managing director of automotive at Data Axle. “Cars have become interchangeable, but data isn’t. What separates one dealer from the next is how intelligently they use their information. This partnership with Tealium creates a foundation where verified, actionable data informs every customer interaction, cutting waste, strengthening trust, and improving performance across the board.”

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With Data Axle’s deterministic identity graph and automotive datasets feeding directly into Tealium’s CDP to clean and enrich customer data, dealers can now act on unified customer insights instantly, whether refining audience models, tailoring outreach, or improving service engagement. By grounding every decision in accurate, permissioned data, dealers can replace guesswork with measurable impact.

“The auto industry faces unique challenges and often navigates fragmented data systems, making it difficult for dealers to fully understand and engage their customers,” said Stephen Smith, RVP of Partnerships at Tealium. “Our partnership with Data Axle brings unified, real-time customer intelligence to the driver’s seat by empowering dealers with the clarity, control, and connected data they need to engage smarter and build lasting trust.”

Tealium and Data Axle are offering a solution that unites high-quality data with live orchestration. As dealers face mounting pressure to modernize how they identify and reach buyers, this collaboration offers a path to more connected, credible, and data-efficient operations.

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BrowserStack Unveils AI-Powered Self-Healing Agent to Keep Builds Green

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BrowserStack Unveils AI-Powered Self-Healing Agent to Keep Builds Green

BrowserStack, the world’s leading software testing platform, announced its Self-Healing Agent, which automatically identifies and remediates broken locators during test execution—tackling one of the costliest friction points in modern software delivery.

Every time a developer makes UI enhancements or feature rollouts, engineering teams face an invisible productivity drain: broken locators that halt builds and block deployments. Teams spend an average of 15 minutes fixing each broken locator, with some organizations losing up to half their quality assurance time to test maintenance instead of building new features.

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“When a simple UI change breaks dozens of tests and blocks deployments, automation becomes a liability instead of an asset,” said Nakul Aggarwal, CTO and Co-Founder of BrowserStack. “Our Self-Healing Agent eliminates that friction by catching and remediating locator failures the moment they happen, keeping builds green and teams productive.”

The solution marks a fundamental shift in how test automation handles change. Rather than requiring manual intervention after every UI update, it adapts automatically—identifying and remediating failures while maintaining the reliability teams need, enabling them to:

  • Identify elements accurately using context-aware locator matching
  • Prevent pipeline failures with runtime remediation that adapts instantly to UI changes
  • Maintain visibility and trust with transparent healing logs showing how locators were fixed
  • Two-phase healing that remediates failures instantly and auto-proposes permanent code updates

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Supporting popular automation tools like Selenium, Playwright, and Appium to test across web and mobile apps, the Self-Healing Agent has helped teams reduce automation build failures by 40%. Unlike black-box solutions, it provides transparent logs giving teams full visibility into healing behaviour every test run.

Available now on Automate, App Automate, and Low-Code Automation, the Self-Healing Agent underscores BrowserStack’s broader mission: to tackle the entire spectrum of unintended test failures and make test automation truly self-sustaining.

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GoFormz and AASHTOWare Launch Data Alliance to Modernize DOT Field Operations

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Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation

GoFormz, a leading digital forms and workflow automation platform, announced a Data Alliance with AASHTOWare, a trusted solution designed for and used by state departments of transportation (DOTs) across the U.S. The alliance leverages AASHTOWare OpenAPI and GoFormz’s mobile-friendly, no-code platform to streamline data collection, automate workflows, and strengthen compliance for DOTs.

“This Data Alliance enables smarter, faster field-to-system data exchange,” said Rob Brewster, CEO of GoFormz. “Agencies can make better decisions with accurate, timely insights from the field.”

By connecting GoFormz’s data capture and workflow automation capabilities with AASHTOWare Project™, DOTs can replace paper-based forms and disconnected systems with a fully digital workflow. Inspectors, supervisors, and administrators can complete mobile forms, online or offline, and automatically route them into AASHTOWare Project for review and approval, ensuring data accuracy, faster turnarounds, and stronger compliance.

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“The goal of the Alliance Program is to deliver innovative solutions to our state department of transportation members and the transportation technology marketplace at a faster pace,” said Keith Platte, Director of AASHTOWare. “Our new Data Alliance with GoFormz helps AASHTOWare Project members complete digital forms in GoFormz, and automatically sync structured data to AASHTOWare Project, allowing them to centralize their project management data and increase efficiency.”

“The new Data Alliance between GoFormz and AASHTOWare Project provides benefits to our DOT from a data standpoint and user experiences. A reduction in time spent to duplicate effort moves the user to enter true and concise information from the beginning to be utilized by many areas for compliance,” said Janet Treadway, Ohio Department of Transportation. “Our business owners can address needs from users by creating new forms or updating formulas on existing ones very quickly to ensure that we get the data we need to make the most informed decisions for payments or compliance.”

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Data Alliance Highlights

  • Seamless data exchange through AASHTOWare OpenAPI
  • Mobile-first design with offline synchronization for remote fieldwork
  • Automated routing of inspections, compliance, and safety forms into AASHTOWare Project
  • Dynamic digital forms with conditional logic and validation (beyond static PDFs)
  • Robust records with attachments, e-signatures, and geotags

“By combining the trusted power of AASHTOWare Project with the flexibility of GoFormz, state DOTs can accelerate their day-to-day operations,” Brewster added. “Agency subject matter experts within AASHTOWare Project have the enhanced functionality of creating inspection or contract compliance documents from Word or Excel already in place and then used by agencies within a fraction of the time to make a digital form.”

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Artificial Intelligence, Authentic Risk: Ai-Powered Threats to Soar, Warn Anti-Fraud Professionals

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Prof. Ronjon Nag, Ecrio Chairman, spearheads the Acceleration of Ecrio's Edge AI Communication Products

On the 25th anniversary of International Fraud Awareness Week, fraud fighters sound the alarm on AI-fueled deception

AI has changed the rules of deception. What once took a skilled fraudster hours or days now takes a model seconds. Just in time for International Fraud Awareness Week 2025, Nov. 16 – 22, a new cross-industry survey of anti-fraud professionals by the Association of Certified Fraud Examiners (ACFE) and data and AI leader SAS finds that:

77% report an acceleration in deepfake social engineering over the past 24 months; and 83% anticipate a moderate (28%) to significant (55%) increase in such schemes in the next two years.

Preventing #fraud starts with awareness. Learn more & join the #FraudWeek conversation online, Nov. 16-22.

These early insights – previewing the fourth edition of the Anti-Fraud Technology Benchmarking Report, coming in March 2026 – signal a rapid rise in AI-fueled fraud that is escalating risks for both industry and the public.

“Artificial intelligence has become one of the most powerful tools in business – and one of its most potent threats,” said John Gill, JD, President of the ACFE. “Awareness is our best defense as new risks continue to evolve. Educating professionals, equipping government and industry and empowering the public to recognize the AI-guided threats proliferating unseen is vital to maintaining trust and building confidence for what lies ahead.”

For anti-fraud professionals, the ACFE and SAS offer the Fraud Week webinar, Agentic AI in Action: Intelligent, Adaptive Fraud and Financial Crime Prevention, on Nov. 17 at 11 a.m. ET. Register to attend live or watch later on demand.

AI is blurring the boundary between truth and imitation, with untold billions at stake,” said Stu Bradley, Senior Vice President of Risk, Fraud and Compliance Solutions at SAS. “Even as AI drives seemingly limitless progress, it tests the very limits of truth itself. We must educate the public about what’s at stake – and ready government and industry to face AI-charged fraud, at a time when fewer than one in 10 anti-fraud pros feel well prepared, according to our recent survey of ACFE members.”

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Follow #FraudWeek on LinkedIn and other social channels to join the global conversation. Experts from SAS and across the anti-fraud community will share practical tips, research highlights, use cases and other resources throughout the observance.

Confronting AI-driven fraud across industries
Across sectors, AI is reshaping the scale and sophistication of fraud – and the tools and strategies required to stop it. To strengthen safeguards, SAS offers these field-proven resources:

  • AI in banking: Adversary – and hero. Scams are evolving fast, but so is banks’ ability to stop them. The Future of Trust: How AI is Powering a New Era in Banking Fraud Detection reveals how advanced analytics helped one bank cut alerts by 40% and improve detection by 35%, fortifying both safeguards and customer experience.
  • AI in public sector: Signal – and shield. Even as schemes targeting government programs grow more complex, detection tools advance in parallel. The Public Sector Fraud-Fighting Maturity Assessment, based on industry research by Coleman Parkes and SAS, helps agencies benchmark their capabilities and identify gaps to advance AI-amplified, anti-fraud readiness.

From digital identity verification to real-time transaction monitoring to insurance claims analysis to payment integrity in public benefits, organizations worldwide are strengthening their defenses with SAS. These examples showcase how businesses and government agencies are using advanced analytics to outmaneuver AI-scaled fraud threats.

Powering faster, smarter decisions with high-trust identity verification
BankID, a service from Stø, is Norway’s national digital identity provider, securing authentication and digital signing for more than 4.6 million citizens across banking, government and private-sector platforms. Processing nearly a billion transactions each year, BankID is modernizing its infrastructure – transforming decades of trusted identity data into real-time, self-learning intelligence.

To strengthen its defenses against AI-age threats, BankID is integrating high-trust identity and authentication signals (e.g., login patterns, device metadata, signing behavior, etc.) into SAS’ real-time fraud scoring and decisioning systems. This convergence of ID assurance and behavioral analytics drives earlier anomaly detection, greater risk-scoring accuracy and stronger protection against account takeover and synthetic identity fraud.

“BankID goes beyond identity protection – it powers intelligent fraud prevention,” said David Sæle, Product Manager, BankID Anti-Fraud. “By combining our identity signals with SAS’ AI-driven fraud analytics, we’ve moved from reacting to fraud to anticipating it. The result is smarter real-time detection and fewer false positives, enabling faster, more confident decisions that protect both users and trust at a national scale.”

Transforming real-time transaction monitoring with machine learning
Ajman Bank is a Sharia-compliant bank serving retail, business and government customers in the United Arab Emirates. The fast-growing financial institution has allied with SAS and regional integration partner DataScience Middle East to advance its fraud detection capabilities and raise the regional standard for modern fraud prevention.

Ajman Bank has deployed SAS’ real-time fraud management and decisioning platform to monitor activity across cards, payments and digital services. Machine learning models evaluate and score customer behavior in real time, reducing false positives and helping investigators focus on the highest-risk threats. By unifying data and analytics across channels, the bank is building a faster, more precise defense against evolving fraud tactics.

“Our partnership with SAS and DataScience ME reflects our commitment to adopting world-class technologies that protect our customers and ensure the integrity of our banking operations,” said Abhishek Sharma, Chief Risk Officer at Ajman Bank. “With real-time analytics and tailored models, we are delivering smarter, safer banking for our community.”

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Mapping hidden insurance fraud networks at scale – a first of its kind in Korea
Among South Korea’s major general insurers, DB Insurance serves more than 10 million customers and manages millions of claims annually. Confronted with organized criminal rings that linked crooked repair shops, medical clinics and brokers, the insurer partnered with SAS to develop Korea’s first AI-powered fraud detection network.

Built on SAS Viya, the DB T-System unifies decades of policy, claims and customer data on a single platform. Then, applying network analytics, the system exposes hidden relationships and patterns of deceit across millions of claims, refining its precision with each investigation. As a direct result, detection accuracy leaped 99%, while analysis time dropped from hours to mere minutes per case. The team now processes 30x more cases than before – not only curbing fraud losses but accelerating claims resolution.

“We turned it on, and just like that, dozens of cases lit up revealing invisible fraud connections,” said a senior claims operations leader at DB Insurance. “We could see 10 million customers, every claim, every connection. We stopped reacting to fraud and started preventing its spread.”

Strengthening payment integrity in public benefits with machine learning
Since 2019, one large, southern US state has teamed with SAS to strengthen the integrity of its food assistance program. What began as workflow automation for portions of the state’s SNAP benefit recovery process has since expanded statewide. Using data captured in early stages of the collaboration, SAS later created a machine learning model to risk-score overpayment referrals and help program staff prioritize cases for investigation, which must meet strict timeliness standards.

Building on this progress, officials expanded that model to evaluate all active SNAP cases across the state and flag those with the highest likelihood of error. The state now uses SAS Payment Integrity for Food Assistance to guide and sharpen its review processes, directing attention to higher-risk cases – a model of how advanced analytics can enhance responsible public program oversight.

“We saw a 50% reduction in the processing time for our investigations, and we moved from a 12-month processing time down to six months,” said a senior official responsible for the state’s program integrity oversight. “That was huge for us, because we were also facing budget constraints and couldn’t add more resources.”

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