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New Smartsheet Report Finds AI Adoption Is Racing Ahead of Readiness in Project and Portfolio Management

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Bluefish Releases 2025 Holiday AI Commerce Report: How Generative AI Rewrote the Holiday Marketing Playbook

Despite optimism about AI’s potential and near-universal AI experimentation, Smartsheet research reveals a critical shortfall in trust, unified tools and consistent usage, underscoring the need for Intelligent Work Management platforms to drive measurable AI impact in project and portfolio management

Smartsheet, the Intelligent Work Management platform that unites people, data and AI, announced the results of its 2026 Project and Portfolio Management Priorities Report. The research reveals a key disconnect: the majority of project and portfolio management (PPM) professionals view AI as an opportunity to redefine their roles to focus on strategic work, but most organizations haven’t established the necessary infrastructure and governance to wield it effectively.

The majority of PPM professionals view AI as an opportunity to redefine their roles to focus on strategic work, but most organizations haven’t established the necessary infrastructure and governance to wield it effectively.

PPM professionals’ roles are defined by change, with 98% reporting the need to reprioritize work due to business shifts. While AI has the potential to help teams navigate these fluctuating priorities, organizations have yet to unlock its full power in this area. The vast majority still rely on fragmented tools that limit AI’s ability to help with navigating change, and 61% of PPM professionals say their current tools make it difficult to demonstrate measurable contributions to overall project outcomes. Another barrier is the need for constant oversight: 87% report that AI still requires human input at least some of the time, indicating that PPM professionals haven’t yet harnessed the potential of AI agents and assistants to understand their work and take action on their behalf.

While organizations rush to adopt AI, the research suggests that without a unified approach, they risk creating new silos instead of breaking down old ones. Intelligent Work Management platforms offer a way forward—connecting people, data and AI across the enterprise to build a collaborative system where humans and agents work together to extend team capacity and continuously learn from outcomes. This will help PPM professionals work smarter at speed so they’re not just keeping up with change but thriving because of it.

“Many businesses are jumping on the AI bandwagon out of FOMO but aren’t yet seeing real results,” said Pratima Arora, chief product officer at Smartsheet. “The challenge isn’t adoption, it’s effective implementation. What companies need is a unified approach that embeds AI directly into everyday workflows. That’s what the Smartsheet Intelligent Work Management platform delivers. Built on flexible data models, large language models, and a knowledge graph, it creates a collaborative system where people and AI agents work together to accelerate impact across the enterprise.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Key insights from the report include:

  1. AI Integration is Lagging
    AI is now part of everyday project work, but how it’s used and by whom varies widely. The research reveals that most professionals report experimenting with AI, and its adoption is uneven across roles. Executives are far more likely to use AI regularly (94% at least occasionally), while only 69% of individual contributors say they use it.

    This divide reflects more than just comfort with new technology; it points to a lack of integration. Many organizations rely on standalone AI tools that sit outside core workflows, making it difficult for teams to use them consistently or effectively. By embedding AI into the systems teams already use, they can minimize fragmentation and increase adoption.

  2. Workforce Optimism and Anxiety on AI’s Potential
    The report also reveals a deep tension between optimism and concerns. While 87% of PPM professionals see AI as an opportunity to transform how they work, at the same time, nearly three-quarters (74%) worry their roles could be replaced by AI within five years. This paradox reflects a broader shift in mindset: PPM professionals aren’t resisting AI, they’re redefining their roles to focus on strategic, analytical and leadership work.
  3. Fragmented Tools Limit Visibility and Impact
    Even though AI adoption is nearly universal, many organizations struggle to connect it to measurable outcomes. Only 39% of respondents say their current tools make it easy to demonstrate their contributions to project success. AI can automate tasks and surface insights, but without the right system to connect them across organizational boundaries, it struggles to demonstrate measurable impact.

    This lack of visibility is especially problematic for enterprise leaders looking to scale AI across departments. Fragmented tools and execution silos are preventing organizations from realizing the full business impact of their AI investments.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Turning AI Potential into Real Results

The research uncovered several strategies that could help teams move from AI deployment to enterprise impact, including:

  • Unifying siloed systems: Unify fragmented tools with a single platform that connects people, data and AI across the organization.
  • Embedding AI into workflows: Integrate AI directly into the systems teams already use to eliminate friction and improve adoption.
  • Governing AI use at scale: Ensure AI capabilities are auditable, secure and aligned with enterprise standards.
  • Focusing on measurable outcomes: Use unified dashboards and reporting to demonstrate how AI contributes to strategic goals.

“What stands out in this report is confirmation that AI is not in and of itself a strategy, yet far too often, in the eagerness to experiment and adopt, AI is left isolated in silos with incremental efficiencies as its only possible outcome,” said Liz Miller, VP & principal analyst at Constellation Research. “Project leaders are grappling with fragmented tools, uneven adoption and a lack of visibility into outcomes. Intelligent Work Management platforms can help them shift from isolated experimentation to intelligent orchestration by embedding AI into existing workflows, enabling cross-system and cross-function coordination and providing the governance and auditability enterprises require. This is the difference between hoping for AI outputs and valuing AI outcomes.”

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Postman Advances Enterprise Readiness with New Product Enhancements for Building AI-Ready APIs

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Postman Advances Enterprise Readiness with New Product Enhancements for Building AI-Ready APIs

The world’s leading API platform advances governance, automation, and visibility to help enterprises develop safe and secure APIs for AI adoption

Postman, the world’s leading API collaboration platform,  announced several updates bringing key enterprise features to its platform, so customers can build AI-ready APIs that meet the most critical enterprise specifications.

As software increasingly shifts from applications to AI agents, the enterprise challenge has become clear: these agents are only as capable as the APIs that inform them. APIs deliver the context that fuels intelligence, yet most organizations lack the governance, visibility, and consistency required to make their APIs trustworthy for AI systems. According to Postman’s 2025 State of the API Report, fewer than 40% of organizations enforce centralized governance standards, and while more than half of APIs are internal, many lack consistent documentation and visibility—limiting how effectively AI agents can interpret and use them.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“We’ve reached a pivotal moment in the AI transition,” said Balaji Raghavan, Head of Engineering at Postman. “Enterprises are realizing that their APIs are not yet AI-ready. updates establish the governance, automation, and observability needed to make APIs safe, reliable, and discoverable by both humans and AI systems, without slowing down developer velocity.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

New features and enhancements announced improve the enterprise-readiness of the Postman API platform, ensuring the trust, safety, and governance that AI-ready APIs require:

  • Spec Hub: the governance backbone for AI-ready APIs: Enhances Postman’s governance backbone with bidirectional spec sync, modular multi-file specs, and new governance reporting, enabling large teams to standardize design and governance across every API.
  • Pipeline-native validation for every API: Private API Runners (Early Access) and On-Demand Monitors extend Postman’s trusted testing framework to deploy-time gates and internal environments so every change is validated under real-world conditions. With new Slack and Microsoft Teams integrations, test results and alerts are visible where teams already collaborate, accelerating response time and helping enterprises maintain reliability across every release.
  • Unified visibility and control: New Runner Management gives platform admins full visibility into API test automation activity, health, and access, unlocking enterprise scale without sacrificing compliance or security.
  • Developer velocity without friction: Updates to the Postman CLI, the redesigned Home experience, and the Collection Status Indicator reduce context switching and improve coordination across design, testing, and deployment. Teams stay in flow and deliver quality APIs faster, without sacrificing the simplicity and usability developers already trust.

Together, these capabilities make Postman the enterprise control plane for the modern API ecosystem: public or private, human, or AI. As AI systems continue to evolve from tools to teammates, the Postman platform will continue to serve as critical infrastructure to support this new and growing wave of AI agents.

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Dataminr Launches Developer Portal to Streamline Integration of AI-Powered Event, Threat, and Risk Intelligence

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Dataminr Launches Developer Portal to Streamline Integration of AI-Powered Event, Threat, and Risk Intelligence

Empowering developers and partners with the resources to create innovative solutions using the world’s most advanced AI-powered real-time intelligence

Dataminr, the leader in AI-powered real-time event, threat & risk intelligence, announced the launch of the Dataminr Developer Portal and an enhanced Software Development Kit (SDK). This new developer-centric resource delivers a centralized knowledge hub, providing developers and product leaders with everything needed to quickly and confidently integrate Dataminr’s revolutionary AI real-time intelligence directly into customer- and partner-facing applications.

The Dataminr Developer Portal dramatically streamlines the entire integration journey. Users now have frictionless access to API documentation, tools, support resources, and code samples, significantly reducing the time and complexity to build and ship Dataminr-powered solutions and workflows. By providing a clear and comprehensive view of how to integrate with Dataminr’s API, the SDK helps developers rapidly build and test customer solutions. Partners can also use the SDK to access Dataminr’s latest AI-enriched content, such as Live Briefs, Intel Agents, and Cyber Anomaly Alerts, which are available through the enhanced API.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“Dataminr is investing in the developer ecosystem to make it dramatically easier for technical teams to unlock the game-changing power of Dataminr’s AI-powered real-time intelligence,” said Mike DiOrio, Chief Product Officer at Dataminr. “The Developer Portal gives seamless access to our platform and latest AI features, so technical teams can innovate faster, integrate smarter, and deliver unparalleled value to their customers. This is about more than just developer tools—it’s about enabling our partners and customers to more quickly and effectively leverage Dataminr’s world-leading AI to solve the most pressing challenges of today and tomorrow.”

Dataminr’s enhanced SDK, available within the portal, includes practical tools for both new and experienced partners: SDKs for common languages, sample code, integration patterns, and detailed documentation. The API provides a real-time stream of intelligence and context in addition to events with rich metadata—including timestamp, geolocation, event type, severity, and entity cues—enabling developers to power dashboards, custom workflows, or entirely new products with real-time intelligence.

Using the enhanced SDK, developers and product leaders can:

  • Build, deploy, and support new application features with unprecedented speed thanks to detailed use cases, blueprints, and code samples.
  • Expand commercial product portfolios by embedding Dataminr’s capabilities to give end users actionable information faster than ever before.
  • Build and sell industry-specific, net-new solutions, powering new customer experiences with unique real-time intelligence and AI-enhanced features while enhancing their value proposition to win new customers and deepen existing relationships.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

For partners, the Dataminr Developer Portal reflects Dataminr’s unwavering commitment to a partner-first strategy. The portal provides the fastest, most streamlined path to value, supporting innovation from concept to go-live, regardless of chosen integration method. As Dataminr continues to expand investment in its connector and developer ecosystem, partners and customers gain a scalable, future-proof foundation for integrating leading intelligence into any digital environment.

“The Developer Portal made it easy for our team to navigate Dataminr’s API and get their new SIEM and SOAR integrations up and running quickly,” said Neha Shah, CTO at Crest Data. “The modern approach, clear documentation, and the SDK took the friction out of the process, allowing our engineers to efficiently build, test, and ship integrations that streamline how Dataminr’s intelligence connects into partner ecosystems.”

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impact.com’s Global State of Affiliate Marketing Report Shows Sharp Rise in Partnerships Driving Long-Term Value and Growth

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KDDI selects the Digital Vending Machine® from Bango to power content offering for povo2.0 pre-paid subscribers

2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels 

Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing in 2025 study carried out by the world’s leading commerce partnership marketing platform, impact.com.

The study of more than 800 marketers across eight countries reveals that investment in affiliate marketing is increasing, with 74% of brands saying they have increased affiliate investment in the past year due to other marketing channels becoming more expensive. 30% of brands allocate between 10 and 20% of their marketing budget to affiliate marketing, while 38% allocate between 21 and 30%. In addition, 20% allocate 31-50% of their marketing budget to affiliate, while for 6% of brands, it’s more than 50% of their budget.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Other key findings include:

  • Increased investments in affiliate marketing are directly impacting the bottom line: 74% of brands said they generate between 11 and 30% of their total revenue from affiliate marketing, with 14% generating more than 30%. Additionally, 73% report increased revenue from affiliate programs over the past year, and 71% said they find affiliate marketing more cost-effective than other marketing channels.
  • Influencer marketing is also becoming a bigger priority for brands: 59% plan to dedicate a quarter or more of their affiliate budget to influencer partnerships in the coming year, of which 18% are allocating more than half.
  • Partnerships are paying off: 28% of brands surveyed said their collaborations with influencers have improved brand awareness and reach. Meanwhile, 27% said the partnerships had led to higher engagement with their brand content, and 27% reported increased sales and revenue attributable to influencer partnerships.
  • AI is also impacting affiliate marketing: For brands, the top three use cases for AI are chatbots for customer support (35%); predictive analytics and optimization (33%); and partner performance analysis and feedback (32%). For creators, it’s content translation and subtitles (26%); visual and video creation (26%); and content ideas and outlines (25%). Finally, publishers are using AI for content creation and optimization (41%); automating affiliate tasks (35%); and personalizing content or offers (29%).

When questioned about their reasons for using affiliate marketing, the top three goals for the year ahead were to increase sales (45%); run more cost-effective marketing (37%); and reach a targeted audience (36%). The top three partner types companies are choosing to work with are those specializing in search and media arbitrage (40%); loyalty and rewards (38%); and deals and coupons (37%).

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

impact.com believes the report provides a framework for companies to assess where they are on their affiliate roadmap and to map where they want to be. The company has identified five pillars of partnership sophistication that visionary brands follow to achieve measurable results. These are a diversified partner portfolio; elevated creator partnerships; strategic investment; intelligent AI deployment; and evolved approaches to measurement.

Methodology

The company surveyed 818 marketers who manage, contribute to, or oversee their affiliate marketing programs involving those with fewer than 25 to 500+ active partners in mid-2025 in eight countries – US, Canada, Australia, Singapore, UK, France, Germany, and Italy. The survey also included 284 publishers who manage, work on, or have visibility into their company’s affiliate marketing programs, and 421 content creators who actively post content, earn income through these platforms, and engage in brand collaborations.

Download a copy of the report [HERE]. 

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands—including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics—rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

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8×8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement

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8x8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement

Voice-led AI, message growth, and platform innovation in Q2 FY26 highlight accelerating demand for intelligent, integrated CX at global scale

As organizations rapidly scale their use of intelligent automation, omnichannel messaging, and AI-powered performance tools, 8×8, Inc. , a leading global business communications platform provider, is seeing strong momentum in AI adoption across the 8×8 Platform for CX. From self-service to summarization, organizations are choosing 8×8 to simplify service operations, improve agent productivity, and deliver faster, more personalized customer experiences – with measurable results.

Customer adoption of 8×8’s AI-powered solutions continues to grow at pace, with 8×8 Intelligent Customer Assistant™ customer contracts increasing 59% year-over-year in the second quarter of fiscal 2026, which ended Sept. 30, 2025.

“AI is no longer a concept, it’s a customer expectation,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Organizations across industries are embracing our platform to improve response times, reduce manual effort, and unlock entirely new levels of service. What sets 8×8 apart is how deeply AI is woven into every layer of the platform – from voice and messaging APIs to contact center and collaboration – so our customers can move faster, serve smarter, and simplify operations without compromise.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

AI-Powered Growth

Across industries, 8×8 customers are expanding their use of AI and communications APIs to deliver richer, faster customer experiences with the 8×8 Platform for CX:

  • Customer contracts for 8×8 Intelligent Customer Assistant for digital and voice self-service and AI auto attendants increased 59% year-over-year, helping to drive the overall growth in AI-based customer experience solutions.
  • 8×8 Intelligent Customer Assistant digital, voice and auto attendant AI interactions grew 167% year-over-year and nearly 40% quarter-over-quarter.
  • Voice AI interactions increased 592% year-over-year, representing more than 81% of all AI interactions in FY26 Q2.
  • AI auto attendant interactions powered by 8×8 Intelligent Directory increased over 181% quarter-over-quarter.

Organizations are increasingly using 8×8 communication APIs to engage customers across SMS, voice, and messaging apps:

  • The total number of 8×8 communication API customer interactions in the second quarter grew over 24% across messaging, voice, and video channels, compared to FY25 Q2.
  • SMS interactions grew almost 20% year-over-year from FY25 Q2 to FY26 Q2.
  • 8×8 communication API messaging interactions, such as WhatsApp, RCS, Viber, Zalo, and LINE, increased more than 181% year-over-year from FY25 Q2 to FY26 Q2 and 41% quarter-over-quarter.
  • 8×8 communication API voice interactions increased by 5X year-over-year from FY25 Q2 to FY26 Q2 and nearly 63% quarter-over-quarter.

New Customer Momentum

Notable customer wins in Q2 FY26 highlight the platform’s flexibility across industries and regions:

  • A European healthcare provider selected the 8×8 Platform for CX, including 8×8 Intelligent Customer Assistant to drive unmatched collaboration across teams.
  • A leading network of healthcare providers chose the 8×8 Platform for CX to support seamless, streamlined communications experiences across products.
  • A large UK non-profit organization selected 8×8 Work for the 8×8 team’s deep understanding of technical requirements and benefits.
  • A U.S. regional financial service provider chose the 8×8 Platform for CX, including 8×8 Conversational AI and 8×8 Voice for Microsoft Teams, for its seamless solutions aligned to the organization’s operational needs and future growth plans.
  • A global leader in supply chain sustainability selected 8×8 Work and 8×8 Voice for Microsoft Teams for its flexible global capabilities and ability to support worldwide operations.
  • An industry-leading, international professional services company chose the 8×8 Platform for CX, including 8×8 Voice for Microsoft Teams, for its call quality reporting, zero-downtime deployment, and user-friendly platform.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

AI-Forward Innovations in Q2 FY26

Recent innovations released in Q2 demonstrate 8×8’s commitment to meaningful, integrated AI:

  • Native Transcription in 8×8 Work. 8×8 Conversation IQ users can now access AI-powered transcriptions directly within the platform, improving coaching, documentation, and customer experience analysis.
  • 8×8 Workforce Management. 8×8 introduced an intuitive Workforce Management solution for 8×8 Contact Center, enabling organizations to automate forecasting, shift planning, real-time adherence tracking, and leave management – improving operational efficiency without added cost or complexity.
  • Live Summarizations for Voice. New AI-powered live summarization capabilities in 8×8 Contact Center automatically generate concise summaries of voice interactions in real time, reducing manual wrap-up effort, enhancing handoffs, and improving CRM documentation.
  • Real-Time Active Calls Reporting. A modernized Active Calls report in 8×8 Work Analytics delivers faster access to live call data through intuitive filters and export options, supporting smarter, real-time decision-making.

The 8×8 Platform for CX seamlessly unites contact center, unified communications, and communication APIs to help organizations connect customers and teams globally. The platform empowers CX and IT leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

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Viant Expands Direct Access in CTV with Magnite SpringServe Integration

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AdPlayer.Pro Online Video Ad Tech Company Rolls Out Interstitial Video Ads 2.0

Provides Advertisers a Streamlined Path to Premium CTV Supply

Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform. Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.

“Together, we’re advancing a model that prioritizes advertiser choice and strengthens the open internet at a time when walled gardens continue to limit access and transparency,” said Tom Wolfe, SVP of Business Development at Viant.

Viant now connects directly to Magnite’s SpringServe ad server, giving advertisers more transparent supply paths, greater control and direct-to-publisher access that removes non-value-added intermediaries. This integration improves efficiency and performance for outcome-driven CTV strategies while simultaneously supporting publisher yield and control, further solidifying Viant’s leadership in CTV performance.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“The Viant Direct Access program has brought tremendous demonstrated value to advertisers, and our direct integration with SpringServe will optimize performance even further by giving advertisers a clearer, faster, more efficient route to premium supply,” said Tom Wolfe, SVP of Business Development at Viant. “Together, we’re advancing a model that prioritizes advertiser choice and strengthens the open internet at a time when walled gardens continue to limit access and transparency.”

This integration reinforces Viant and Magnite’s commitment to buyer optionality by offering advertisers flexible, transparent routes to premium CTV supply.

“Viant’s Direct Access solution provides another direct option for us to connect with buyers and Magnite’s robust mediation capabilities via SpringServe enable us to unify our monetization levers while retaining control,” said Kelly McMahon, EVP of Global Operations, LG Ad Solutions. “In turn, we gain transparency into who’s buying our inventory and ensure media dollars reach our screens efficiently. This helps us protect the value of our content and data while building stronger, more accountable relationships with advertisers.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

According to eMarketer, U.S. CTV ad spend is expected to exceed $30 billion in 2025, highlighting the urgency for supply path optimization that delivers both transparency and performance.

“By integrating with SpringServe, Viant’s Direct Access program gives advertisers seamless access to premium video inventory, faster decisioning, and smarter routing of impressions to the highest performing channels,” said Mike Laband, Group SVP, Revenue at Magnite. “As DSPs like Viant continue to do more with SpringServe, these integrations create a more efficient and effective ecosystem that serves both sides of the market. Advertisers achieve better performance and control, while publishers see stronger demand and more value for their inventory.”

This integration further demonstrates how leaders in the open internet are coming together to advance interoperability and accountability, ensuring that innovation in CTV benefits advertisers, publishers, and audiences alike.

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Daydream Launches Scope and Expands StreamDiffusion with SDXL Support, Advancing the Open-Source Real-Time AI Video Ecosystem

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Codacy Launches "AI Risk Hub" and "AI Reviewer" to Tame the Wild West of GenAI Coding

The launch of Scope and support for SDXL extends Daydream’s open infrastructure, linking creators, developers, and researchers building and experimenting with real-time video generation.

Daydream, the community hub for open-source real-time AI video and world models, announced two major milestones : the release of Daydream Scope, an open-source development environment for real-time AI workflows, and support for StreamDiffusion SDXL in the Daydream API and Playground web experience, bringing high-fidelity, low-latency video generation capabilities to creators and developers everywhere. Together, these releases mark Daydream’s evolution into the hub of the real-time video generation stack, connecting models, creators, and infrastructure in one open ecosystem, and bringing coherence to a landscape fragmented across tools, models, and communities.

Scope represents a foundational layer for the next generation of world models.

Scope: A New Era of Real-Time AI Video Development

Daydream Scope is an open-source toolkit that allows developers to build, test, and visualize real-time video and world-model workflows locally. It provides modular interfaces, enabling seamless integration of models for inference, control, and remixing in real time.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“Scope represents a foundational layer for the next generation of world models,” said Eric Tang, Co-Founder of Livepeer, Inc., the parent company behind Daydream. “It gives creative technologists and builders an extensible workspace to experiment with real-time AI pipelines, whether for generative video, virtual production, or academic research.”

Scope is currently in community alpha. It already supports LongLive, StreamDiffusionV2, and Krea Realtime 14B, with new models being added every week.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

SDXL: A Major Leap Forward in Real-Time Quality and Control

The SDXL release builds upon StreamDiffusion’s open architecture, allowing Daydream to merge multiple research tracks into one cohesive, production-ready stack. Beyond SDXL release, key components of the Daydream platform include:

  • Image-Based Style Control (IPAdapters): Enables dynamic, image-driven style transfer with two primary modes:
    • IPAdapter Standard for artistic style control.
    • IPAdapter FaceID for consistent character rendering across frames.
  • Multi-ControlNet Support: Accelerated HED, Depth, Pose, Tile, and Canny ControlNets provide unprecedented spatial and temporal precision, allowing users to fine-tune multiple parameters in real time.
  • TensorRT Acceleration: Optimized NVIDIA inference ensures smooth playback and consistent performance at 15-25 FPS, even with complex model configurations.
  • For creators who prefer SD1.5, Daydream has also paired that model with accelerated IPAdapters to deliver high-framerate style transfer and enhanced usability.

Already, creative technologists such as DotSimulate, the creator of StreamDiffusionTD, a popular TouchDesigner component, are incorporating Daydream’s SDXL release into their applications. Other developers are building SDXL-based tools either by using the Daydream API or self-hosting Daydream’s open-source StreamDiffusion fork.

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Inception Raises $50M to Power Diffusion LLMs, Increasing LLM Speed and Efficiency by up to 10X and Unlocking Real-Time, Accessible AI Applications

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Inception Raises $50M to Power Diffusion LLMs, Increasing LLM Speed and Efficiency by up to 10X and Unlocking Real-Time, Accessible AI Applications

  • New funding will scale the development of faster, more efficient AI models for text, voice, and code

  • Inception dLLMs have already demonstrated 10x speed and efficiency gains over traditional LLMs

Inception, the company pioneering diffusion large language models (dLLMs), announced it has raised $50 million in funding. The round was led by Menlo Ventures, with participation from Mayfield, Innovation Endeavors, NVentures (NVIDIA’s venture capital arm), M12 (Microsoft’s venture capital fund), Snowflake Ventures, and Databricks Investment.

LLMs are painfully slow and expensive. They use a technique called autoregression to generate words sequentially. One. At. A. Time. This structural bottleneck prevents enterprises from deploying scaled AI solutions and forces users into query-and-wait interactions.

Inception applies a fundamentally different approach. Its dLLMs leverage the technology behind image and video breakthroughs like DALL·E, Midjourney, and Sora to generate answers in parallel. This shift enables text generation that is 10x faster and more efficient while delivering best-in-class quality.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Mercury, Inception’s first model and the only commercially available dLLM, is 5-10x faster than speed-optimized models from providers including OpenAI, Anthropic, and Google, while matching their accuracy. These gains make Inception’s models ideal for latency-sensitive applications like interactive voice agents, live code generation, and dynamic user interfaces. It also reduces the GPU footprint, allowing organizations to run larger models at the same latency and cost, or serve more users with the same infrastructure.

“The team at Inception has demonstrated that dLLMs aren’t just a research breakthrough; it’s a foundation for building scalable, high-performance language models that enterprises can deploy ,” said Tim Tully, Partner at Menlo Ventures. “With a track record of pioneering breakthroughs in diffusion models, Inception’s best-in-class founding team is turning deep technical insight into real-world speed, efficiency, and enterprise-ready AI.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“Training and deploying large-scale AI models is becoming faster than ever, but as adoption scales, inefficient inference is becoming the primary barrier and cost driver to deployment,” said Inception CEO and co-founder Stefano Ermon. ”We believe diffusion is the path forward for making frontier model performance practical at scale.”

The funds raised will enable Inception to accelerate product development, grow its research and engineering teams, and deepen work on diffusion systems that deliver real-time performance across text, voice, and coding applications.

Beyond speed and efficiency, diffusion models enable several other breakthroughs that Inception is building toward:

  • Built-in error correction to reduce hallucinations and improve response reliability
  • Unified multimodal processing to support seamless language, image, and code interactions
  • Precise output structuring for applications like function calling and structured data generation

The company was founded by professors from Stanford, UCLA, and Cornell, who led the development of core AI technologies, including diffusion, flash attention, decision transformers, and direct preference optimization. CEO Stefano Ermon is a co-inventor of the diffusion methods that underlie systems like Midjourney and OpenAI’s Sora. The engineering team brings experience from DeepMind, Microsoft, Meta, OpenAI, and HashiCorp.

Inception’s models are available via the Inception API, Amazon Bedrock, OpenRouter, and Poe – and serve as drop-in replacements for traditional autoregressive (AR) models. Early customers are already exploring use cases in real-time voice, natural language web interfaces, and code generation.

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MarketFully strengthens global position in InContent Marketing with further brand consolidation and launch of MarketFully.AI

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MarketFully strengthens global position in InContent Marketing with further brand consolidation and launch of MarketFully.AI

MarketFully positions itself as global leader in InContent Marketing for brands seeking to level up their marketing across countries and languages

MarketFully announced a strategic brand consolidation to further position itself as the global leader in InContent Marketing, bringing Key Content and MotionPoint under one roof and introducing MarketFully.AI as its multilingual content marketing platform.

The new structure establishes MarketFully as the master brand, with Key Content and MotionPoint operating as InContent Marketing Agencies by MarketFully. The company’s former technology brand, GetGloby, will be fully absorbed into MarketFully, and its technology integrated into MarketFully.AI, which now serves as the company’s unified platform for adaptive translation, transcreation, and content creation.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

The MarketFully solution will combine:

  • Key Content: Delivering managed multilingual content marketing services.
  • MotionPoint: Providing translation and transcreation for marketing.
  • MarketFully.AI (MF.AI): Proprietary AI-powered technology platform, purpose-built for multilingual content marketing.

“This move illustrates the next iteration of our multilingual content marketing, delivered through a comprehensive MarketFully solution, designed to deliver measurable marketing outcomes to multilingual content marketing for global brands,” said Evan Kramer, CEO. “Considering this new age of AI discoverability, there’s an urgent need for global brands to not only optimize content for online search but also AI engines across markets and languages as well.”

The comprehensive MarketFully solution now includes the MarketFully.AI platform as well as multilingual content marketing services offered through Key Content and MotionPoint, which enable multilingual content marketing strategy and post-editing services for AI-generated multilingual content. Although the MarketFully solution has been intentionally designed to be fully managed for customers, there are partially managed options as well for clients who prefer it.

The MarketFully.AI platform is purpose-built for multilingual content marketing and will consist of both Adaptive Content AI and InContent AI. The former will leverage AI across all levels of content adaptation—from translation and transcreation to creation—while the latter, InContent AI, will incorporate content intelligence, adaptive content workflows and content distribution to optimize performance.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“This managed solution brings together AI-powered technology with culture-powered intelligence to combine advanced automation with human insight and cultural expertise,” said Kai Malinowski, VP of Product Management. “It’s purpose-built for multilingual content marketing with the added support of what we refer to as human-in-the-loop services, meaning real people remain at the core of what we do.”

Taken together, these capabilities enable brands to deliver truly localized marketing strategies and multilingual content across all levels of adaptation. “What’s more, they’re the reason MarketFully has been able to define a new category—multicultural marketing delivered on a global scale. This new approach represents the next evolution of inbound marketing for multilingual and multicultural audiences,” Kramer said.

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TeamViewer Achieves Key FedRAMP Compliance Milestone for its DEX Platform

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TeamViewer Achieves Key FedRAMP Compliance Milestone for its DEX Platform

TeamViewer, a global leader in digital workplace solutions, announced a significant milestone in its journey to full FedRAMP authorization for the TeamViewer DEX platform (formerly 1E Platform). The company has successfully completed the build-out and compliance validation of its test environment, an important quality gate for the authorization of the live system.

Mei Dent, Chief Product & Technology Officer at TeamViewer, said: “Reaching the production milestone under our FedRAMP journey is a major achievement for the team. Building and authorizing our test environment demonstrates our commitment to rigorous security standards and operational excellence. This milestone not only validates our architecture and controls but also sets the foundation for full FedRAMP authorization. We’re excited about the momentum and proud of the cross-functional effort that brought us here.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

With this milestone, TeamViewer is now deploying its production environment, further demonstrating its dedication to secure, compliant endpoint management for federal customers. By using TeamViewer’s DEX platform, federal IT teams can enhance end-user experience, strengthen security and compliance, reduce costs, and transform IT operations from a cost center into a strategic asset.

TeamViewer remains committed to transparency, reliability, and operational excellence as it moves into the next stages of the FedRAMP journey. The company looks forward to supporting federal agencies with secure, modern digital employee experience solutions and will provide further updates as it advances toward full authorization.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

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MarkeTeam.ai and NorthBrix Sign Strategic Collaboration to Launch CyBrixTeam.AI Across Africa

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MarkeTeam.ai and NorthBrix Sign Strategic Collaboration to Launch CyBrixTeam.AI Across Africa

Agentic marketing platform launches in a wide-scale pilot in Nigeria with the intent to expand across the region

MarkeTeam.ai and NorthBrix announced a strategic collaboration to launch CyBrixTeam AI, a market-customized agentic marketing platform powered by MarkeTeam.ai’s autonomous marketing technology. Under this agreement, NorthBrix will operate CyBrixTeam AI, launching a wide-span pilot in Nigeria with the intent to expand across the African market.

CyBrixTeam AI, operated by NorthBrix, addresses the critical need for affordable, enterprise-grade marketing automation in regions where marketing expertise is scarce and expensive. The platform is now live in Nigeria, with expansion planned across Africa.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“This is a robust solution that can truly help African businesses bridge the marketing execution gap,” said Branka Mracajac, CEO of NorthBrix. “CyBrixTeam AI empowers marketing teams and superpowers businesses, giving them enterprise-level capabilities that were previously out of reach – faster cycles, lower cost, and measurable outcomes. This platform will transform how African companies compete in the local and global marketplace.”

“We’re excited to partner with NorthBrix in bringing our autonomous marketing technology to these dynamic markets,” said Naama Manova-Twito, CEO of MarkeTeam.ai. “NorthBrix’s deep market understanding and strong enterprise relationships make them the ideal partner to customize and deploy our technology across the African market.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Platform Capabilities

MarkeTeam.ai has pioneered the world’s first agentic Integrated Marketing Environment (IME), combining proprietary, purpose-built AI marketing models with a team of pre-trained autonomous AI agents. Through CyBrixTeam AI, NorthBrix enables this on-demand workforce to plug seamlessly into African markets, customizing the platform to suit regional business needs, existing channels, tech stacks, and human teams – fueling significant business growth.

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Colle AI Introduces AI-Assisted Design Hubs to Redefine Creator Productivity

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Colle AI Introduces AI-Assisted Design Hubs to Redefine Creator Productivity

Advanced automation and real-time intelligence empower faster, more flexible NFT creation across multichain networks

Colle AI, the AI-powered multichain NFT platform, has introduced AI-assisted design hubs aimed at transforming how creators develop, refine, and deploy digital assets. The new design hubs integrate adaptive automation and real-time feedback to boost productivity and simplify NFT design workflows across major blockchain ecosystems.

The AI-assisted design hubs bring together intelligent automation, visual prototyping, and dynamic publishing tools in one unified workspace. With real-time editing and cross-chain functionality, creators can instantly adjust visuals, metadata, and smart contracts. The hubs support Ethereum, Solana, Bitcoin, XRP, and BNB Chain—allowing creators to move between chains seamlessly while maintaining design precision and speed.

Shippeo Launches Shippeo AI, Turning Trusted Visibility Into Instant, Intelligent Action

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Shippeo Launches Shippeo AI, Turning Trusted Visibility Into Instant, Intelligent Action

Shippeo, the leading provider of real-time transportation visibility (RTTV), revealed Shippeo AI , at its Visibility Now! conference. This brand new intelligent layer of the Shippeo Platform delivers trusted visibility and instant action to empower the people behind global supply chains.

Alongside Shippeo AI, the company revealed a series of product enhancements: an all-new eCMR (Electronic Consignment Note) system; transformed Air Visibility; a deeper user experience for Finished Vehicle Logistics (FVL); and enhanced data accessibility and UX for the Shippeo platform.

This raft of innovations reinforces Shippeo’s position as the world’s most trusted multimodal visibility platform.

Shippeo AI, for people who keep the world moving… faster

Shippeo AI, the new intelligent layer embedded across the entire Shippeo platform, transforms trusted visibility into confident, real-time action.

Shippeo AI is powered by the industry’s most accurate, SLA-backed transportation visibility data, delivering reliable insights when they matter most.

Shippeo AI can be accessed via two main interfaces:

  • For customers in the heat of the action, who need fast answers to questions like “Why don’t I have an ETA?” they can simply ask in Sidekick, from wherever they are in the Shippeo platform.
  • For those seeking to improve performance, analyze and dive deeper – for example to compare data quality for their top five carriers – in Workspace, they can find deep, interactive analysis to uncover root causes of disruptions, and recommend improvements.

At the core of Shippeo AI is the Agent Library, a collection of specialized AI agents; experts which draw on Shippeo’s trusted data for specific, high-value jobs. Shippeo AI’s agents can, for example, provide instant, detailed status for any shipment; help diagnose road data gaps, understand root causes, and identify fixes.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Furthermore, this is just the beginning. Future Shippeo agents will continue to help sector leaders solve the most difficult problems in supply chains, for example by going beyond insights to suggest autonomously-executed actions, combining human judgment with AI.

“We know the majority of supply chain organizations have yet to achieve measurable ROI from their AI initiatives,” says Shippeo’s CPO, Anand Medepalli. “This is why we’re resolutely focused on delivering ‘Useful AI’. Shippeo AI transforms the trusted visibility data you rely on into confident, intelligent action. It helps your teams move faster when they’re under pressure and focus their expertise where it matters most, so they can ultimately be more productive.”

More information about Shippeo AI is available here…

Also announced at Visibility Now! – eCMR, Air Visibility, FVL, new UX and foundational data quality

Alongside the launch of Shippeo AI, the company announced a range of new capabilities that tackle the day-to-day challenges that supply chain teams face.

First and foremost, Shippeo is also doubling down on the foundations of its already market-beating data quality, by making that data more accessible and intuitive than ever. Risks of pairing issues have been significantly reduced; more flexible pairing modes have been added; and we’ve made fewer data fields mandatory, again to free up more time for teams.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Other new product announcements empower customers to master new regulations, close visibility gaps, and deepen control over complex operations:

– Simplifying compliance with eCMR (Electronic Consignment Notes) – Shippeo’s new eCMR functionality builds compliance into your workflows – essential, considering the new international eCMR standard is currently being adopted by over 30 countries – whilst replacing paper processes with real-time, verifiable data.
– End-to-end visibility – The new Air Visibility expansion extends to the skies the same precision shippers expect on road and sea. Consolidating all air shipments into one single view, it automatically pulls transportation details from airlines, via Master Air Waybills.
– Deepening control in FVL (Finished Vehicle Logistics) – Shippeo has enhanced its Roll-on/Roll-off (RoRo) visibility solution, delivering unmatched tracking thanks to its connection with over 95% of the global RoRo fleet. A new in-app Vehicle Damage Report lets drivers capture time-stamped, geo-tagged evidence instantly, accelerating claims and improving delivery reliability from plant to dealer.
– Enhanced User Experience (UX) – The new Global Map offers a real-time, 360° view of logistics operations, providing visibility of any ocean vessel worldwide, simplifying the choice of the most efficient routes. Finally, enhanced ETA displays provide greater clarity and context, empowering proactive decision-making.

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MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America & EMEA

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MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America & EMEA

The investment, led by Goldman Sachs Alternatives and A91 Partners,  will strengthen MoEngage’s leadership across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.

AI-led Customer Engagement Platform, MoEngage, gets $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners, underscoring the growing global demand for next-generation marketing technology. The fresh capital will accelerate MoEngage’s product innovation, fuel its global expansion, and strengthen its leadership across North America, Europe, the Middle East, and Africa (EMEA), amid growing global demand for next-generation AI-powered marketing technology.

Helping consumer brands automate and personalize digital experiences across web, mobile, social, email, and messaging channels, the company’s total funding has now crossed $250 million with this round, positioning it among the leading players in the AI-powered customer engagement space.

The new funds will be used to scale its flagship Merlin AI suite, a collection of intelligent agents purpose-built for marketing and product teams to make data-driven decisions, automate campaign management, and increase customer conversions.

“Our global momentum, on top of our category leadership in Asia, validates that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, CEO and Co-founder of MoEngage. “More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America, EMEA.”

The company counts over 1,350 global brands among its customers, including SoundCloud, McAfee, Domino’s, Deutsche Telekom, and Travelodge, reaching over two billion consumers each month.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“MoEngage has been an incredible partner in our growth journey,” said Hope Barrett, Sr. Director of Martech at SoundCloud. “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”

Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”

Kaushik Anand, Partner at A91 Partners, added, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

Strong Push across the U.K. and Europe

The UK and European markets have become a major growth frontier for MoEngage. As economies accelerate their digital transformation agendas, the demand for AI-driven customer data and engagement platforms is surging across the regions.

The company currently has about 800 employees across its 15 global offices. To deepen its market presence, MoEngage plans to significantly expand its workforce, particularly in North America and Europe, by scaling its customer success, support, sales, and marketing teams. Furthermore, the company intends to build additional AI capabilities and hire more talent to support these efforts.

MoEngage has been actively expanding its presence in key European markets, working with leading retail, e-commerce, financial services, and telecom companies. We help these businesses unify and make structured customer data accessible in real-time and deliver personalized, omnichannel marketing experiences. Our aim is to help enterprises in the region leverage AI to enhance customer retention and loyalty in the UK and Europe’s increasingly competitive digital landscape.

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BoomID Forms Partnership Alliance with Dun & Bradstreet to Enhance Identity Authorization with Advanced Business Intelligence

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BoomID Forms Partnership Alliance with Dun & Bradstreet to Enhance Identity Authorization with Advanced Business Intelligence

BoomID, a provider of biometric powered fraud and risk management solutions featuring proprietary risk engines, announced an Alliance Agreement with Dun & Bradstreet, a global leader in business decisioning data and analytics. The collaboration will integrate authoritative business data into the BoomID platform, enhancing BoomID’s ability to deliver comprehensive identity verification and sophisticated risk assessments.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

By incorporating D&B’s data, BoomID will enable organizations to achieve more robust “Always Know Your” biometric based Identity Authorization capabilities across third-parties, vendors, workforces, and visitors. BoomID’s proprietary risk engines combine data from multiple relevant sources to generate enhanced risk scores, providing a detailed view of trust. These risk engines are a key component of BoomID’s unique approach to identity authorization.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“This alliance with Dun & Bradstreet represents a significant step forward for BoomID,” said Ben Massin, CEO of BoomID. “The integration of D&B’s business intelligence with our biometric identity platform will provide our clients with valuable tools for fraud prevention, compliance, and secure access management.”

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Pulumi Introduces AI-Powered Automatic Remediation for Infrastructure Policy Violations

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Pulumi Introduces AI-Powered Automatic Remediation for Infrastructure Policy Violations

Neo, Pulumi’s AI platform engineer, intelligently fixes compliance issues across any cloud

Organization-wide policy management now available to Team and Enterprise customers

Pulumi, the infrastructure-as-code platform, announced AI-powered automatic policy remediation through Pulumi Neo, addressing a persistent challenge in infrastructure governance: the backlog of policy violations that platform teams struggle to remediate at scale. Neo analyzes and automatically fixes policy violations with configurable guardrails and approval workflows. Enhanced policy management capabilities, including executive dashboards and org-wide enforcement, are now available across Team, Enterprise, and Business Critical editions.

Platform teams managing multi-cloud infrastructure face a capacity challenge: governance and security tools can identify thousands of policy violations across an organization’s infrastructure, but each violation requires manual engineering work to investigate, fix, test, and deploy. Organizations pursuing frameworks like HITRUST or FedRAMP can face backlogs exceeding 100,000 violations. Existing approaches focus primarily on detection. Policy-as-code frameworks prevent non-compliant infrastructure from being deployed but do not fix violations in existing infrastructure.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“We gave our auditors access to our policy packs because it’s far easier to understand and prove controls in code than in docs and diagrams,” explained Michael Hunter, CEO at Spear AI, a Pulumi customer. “With Pulumi’s Policy as Code approach, that manual review process has gone away. We’ve reduced our ATO timeline from a year and a half to expecting approval in three months.”

“Platform teams tell us they can’t keep pace with the volume of policy violations their tools identify,” said Joe Duffy, CEO and Co-founder of Pulumi. “Detection is necessary but not sufficient. Neo addresses the remediation gap by understanding policy violations in context, generating appropriate infrastructure-as-code fixes, and applying them automatically when teams choose, or routing them through approval workflows when human review is required.”

Pulumi’s enhanced policy capabilities work across any infrastructure on any cloud provider, enabling organizations to assess and remediate policy violations without requiring prior migration to Pulumi infrastructure-as-code. The platform includes pre-built compliance frameworks for CIS, NIST, PCI DSS, HITRUST, ISO 27001, and SOC 2, along with policy enforcement at deployment time, audit scanning of existing infrastructure, and Neo’s AI-powered remediation with configurable approval workflows.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“The infrastructure governance challenge has shifted from detection to remediation at scale,” said Jim Mercer, Program Vice President, Software Development, DevOps, and DevSecOps at IDC. “Organizations are drowning in policy violation backlogs that grow faster than teams can manually address them. Pulumi’s integration of AI-powered remediation with policy-as-code represents an opportunity to shift from simply identifying problems to automatically resolving them within established compliance boundaries. This capability could help address the critical bottleneck we’re seeing across enterprises: having visibility without the capacity to act on it.”

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SquareX Named SINET16 Innovator for Browser Detection and Response

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SquareX Named SINET16 Innovator for Browser Detection and Response

SquareX, a pioneer in the Browser Detection and Response (BDR) space, announced it has been named a SINET16 Innovator for 2025. The SINET16 Innovator Award recognizes the most innovative and compelling technologies addressing cybersecurity threats and vulnerabilities. SquareX was selected from a competitive pool of 193 applications spanning 19 countries by a judging committee of 112 cybersecurity professionals, including leading CISOs, risk executives, government intelligence and defense agency experts.

SquareX’s browser extension turns any browser on any device into an enterprise-grade secure browser. The company’s Browser Detection and Response solution empowers enterprises to detect, mitigate and threat-hunt client-side web attacks including malicious browser extensions, rogue AI agents and identity attacks. SquareX also provides Browser Data Loss Protection including GenAI data loss, insider threat and data exfiltration attack protection Last but not least, its Enterprise Browser capabilities allows employees to securely access internal apps including thick clients apps, via their consumer browser, without the deployment and user experience challenges of a dedicated enterprise browser.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“It is a great honor to be named a SINET16 Innovator. As the pioneer in the browser security space, it is great to see security leaders recognize not only browser security as a critical space, but also SquareX’s approach to solving it,” said Vivek Ramachandran, Founder and CEO of SquareX. “As the new endpoint, the browser has not only become the most common initial access vector for attacks and data exfiltration, but also the primary platform through which users are interacting with AI. Yet, traditional security solutions like EDRs and SASE/SSE have little to no visibility into this complex platform. At SquareX, our product innovation has always been fueled by research. This year alone, we discovered over 12 zero day architectural vulnerabilities in the browser this year alone. We believe that this is a major differentiator as customers want to look for thought leaders when it comes to defending against a new threatscape.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“SINET hosts the annual SINET16 Innovator Awards in service of our mission: to advance innovation to defeat global cybersecurity threats,” said Robert Rodriguez, Chairman, SINET, Venture Partner, SYN Ventures. “Innovation begins with increased awareness of new and emerging technologies that will better society. Through the SINET16 application process, 193 companies who applied from 19 countries were able to have their voice heard by 112 leading CISOs, Risk Executives, Venture Capitalists, and other industry professionals. Congratulations to this year’s class of SINET16 Innovators.”

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Colle AI Introduces AI-Assisted Design Hubs to Redefine Creator Productivity

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Colle AI Introduces AI-Assisted Design Hubs to Redefine Creator Productivity

Advanced automation and real-time intelligence empower faster, more flexible NFT creation across multichain networks

Colle AI (COLLE), the AI-powered multichain NFT platform, has introduced AI-assisted design hubs aimed at transforming how creators develop, refine, and deploy digital assets. The new design hubs integrate adaptive automation and real-time feedback to boost productivity and simplify NFT design workflows across major blockchain ecosystems.

The AI-assisted design hubs bring together intelligent automation, visual prototyping, and dynamic publishing tools in one unified workspace. With real-time editing and cross-chain functionality, creators can instantly adjust visuals, metadata, and smart contracts. The hubs support Ethereum, Solana, Bitcoin, XRP, and BNB Chain—allowing creators to move between chains seamlessly while maintaining design precision and speed.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“Efficiency and creativity should work together, not apart,” said J. King Kasr, Chief Scientist at KaJ Labs. “Colle AI’s AI-assisted design hubs empower creators to innovate without technical boundaries, offering a smarter, faster, and more connected approach to NFT development.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

With the introduction of these design hubs, Colle AI reinforces its commitment to building AI-driven tools that simplify the creation process while maximizing artistic freedom. The new system reflects the platform’s ongoing mission to deliver scalable, intelligent, and user-friendly infrastructure for the Web3 creator economy.

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Using Evergreen Content to Its Full Potential: Strategies from Actual SEO Media, Inc.

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Viewbix Sells Cortex Media to Content and Tech Powerhouse Minute Media – Unlocking Value for Quantum Future

Actual SEO Media, Inc. examines how evergreen content continues to support SEO performance despite evolving search trends and algorithm updates.

Despite major changes in search engine behavior, evergreen content continues to stand out as a stable and strategic asset in long-term SEO planning. As search engine results pages (SERPs) evolve with AI-generated summaries, reduced click-through rates, and increased competition from zero-click features, businesses are reevaluating which types of content continue to deliver results.

Actual SEO Media, Inc. addresses the importance of evergreen content and offers ways for increasing its effectiveness in maintaining long-term organic visibility.

Evergreen Content Remains a Pillar of Lasting SEO Performance

Evergreen content refers to online material that remains relevant and useful long after it is published. Unlike trend-based articles or short-lived campaign pages, evergreen pieces address foundational topics that use search for year-round. These may include “how-to” guides, FAQs, service explainers, glossaries, or product care tips.

In the ever-evolving world of search, evergreen content stands out as a dependable asset. Despite the rise of AI-generated results and rich snippets dominating search traffic, evergreen pages continue to draw steady clicks, particularly when they are expertly optimized and thoughtfully integrated into a wider content strategy.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

How Evergreen Content Holds Strong Across Core Updates

Search engines have rolled out numerous core updates over the past several years, including the most recent update that began in March 2025. Despite the constant flux, one thing remains clear: evergreen content tends to perform well across multiple algorithm iterations.

This is large due to its inherent depth, clarity, and alignment with long-term search intent. Content that thoroughly addresses common questions or needs tends to satisfy Google’s ranking criteria for helpfulness and relevance. As a result, evergreen pieces often maintain or regain their rankings more easily than shorter, trend-chasing articles.

Certain formats remain especially strong performers. Formats such as step-by-step guides and detailed tutorials allow for rich keyword integration and provide users with substantial value, making them ideal candidates for enduring visibility.

Exploring the SEO Power Behind Evergreen Pages

From an optimization perspective, evergreen content offers a number of advantages:

– Long Shelf Life: Once indexed and ranked, evergreen content can drive organic traffic for months or even years without requiring constant updates.
– Support for Long-Tail Keywords: Because evergreen topics are often specific and detailed, they naturally attract searches with long-tail queries that are less competitive but highly targeted.
– Stronger Internal Linking Opportunities: Evergreen pages can act as hubs that link to and from other relevant content, helping to build topical authority and site structure.
– Eligibility for Passage Indexing: With the introduction of passage-based ranking, well-structured evergreen content can have individual sections surface in search, even if the full page doesn’t rank at the top. This gives evergreen content additional pathways to visibility.

These benefits make evergreen content particularly useful for websites aiming to grow their organic reach without relying entirely on new content production.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Evergreen Content as a Cost-Effective SEO Tool

Companies across industries are utilizing evergreen content to maximize SEO efficiency. For example, service-based businesses often rely on FAQ pages and explainer articles to address recurring customer questions. This reduces the need for frequent blog updates while maintaining a steady presence in search.

In the legal sector, evergreen content, such as “what to know about lease agreements” or “steps in the eviction process,” tends to perform well year after year. Similarly, in the automotive industry, content like “how to choose between an SUV and a sedan” or “understanding your vehicle’s service schedule” continues to attract readers regardless of make or model year.

By investing in evergreen material, businesses also benefit from reduced content churn. Instead of producing large volumes of content around fleeting trends, they can focus on maintaining and enhancing a library of core resources. In many cases, companies also repurpose evergreen content into other formats, including videos, newsletters, or downloadable guides, extending the value even further.

Adapting for the Long Haul with Evergreen SEO Practices

As the digital marketing world continues to adapt to new search behaviors and algorithmic shifts, evergreen content remains a resilient part of any SEO strategy. While timely content is important for capturing short-term spikes in traffic, evergreen material provides the long-term foundation for visibility, authority, and user trust.

Continuous content audits and regular revisions of existing evergreen articles are essential to sustain their effectiveness. Through the prioritization of high-caliber, insightful, and well-organized information, businesses can guarantee that their content consistently fulfills user requirements even as SERPs continue to evolve.

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