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3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables

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Globe Newswire
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3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables

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Innovative Service Upgrade Empowers Ecommerce Brands to Boost Visibility and Revenue

3PR, a leading Digital PR agency renowned for delivering high-authority media placements and backlinks tailored for ecommerce brands, has announced a significant upgrade to its service offerings. This enhancement is specifically designed to help ecommerce stores gain increased visibility and revenue from AI platforms.

Operating from a foundation of fast, productised campaigns, 3PR continues to innovate in the digital marketing space. The latest service upgrade integrates advanced elements that align with the evolving needs of ecommerce businesses, ensuring they remain competitive in an AI-driven market.

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With the rapid advancement of AI technologies, ecommerce platforms are increasingly relying on artificial intelligence to drive consumer engagement and sales. 3PR’s new service upgrade is strategically developed to optimize ecommerce stores’ presence on these AI platforms, thereby enhancing their visibility and potential revenue streams.

“Our commitment to empowering ecommerce brands with cutting-edge digital PR solutions is unwavering,” said Marcus Clarke, CEO of 3PR. “This upgrade is a testament to our dedication to providing our clients with the tools they need to thrive in an AI-centric world.”

“By integrating AI-focused strategies into our service offerings, we are enabling ecommerce businesses to not only reach a wider audience but also to convert that visibility into tangible revenue growth,” Marcus Clarke added.

The upgraded service includes a suite of features designed to maximize the impact of ecommerce brands on AI platforms. These features are crafted to enhance search engine visibility, improve customer engagement, and drive higher conversion rates.

“Most ecommerce brands are fighting yesterday’s battle. This service gives them a head start by aligning PR with how visibility, authority, and AI-driven discovery really work today. That combination simply does not exist elsewhere in the market.” noted Marcus.

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3PR’s innovative approach ensures that ecommerce brands can leverage the full potential of AI technologies, positioning them at the forefront of digital marketing advancements. This strategic enhancement underscores 3PR’s role as a pioneer in the digital PR industry, consistently delivering results that align with the dynamic needs of ecommerce businesses.

As ecommerce continues to evolve, 3PR remains committed to adapting its services to meet the changing landscape, ensuring that its clients are equipped with the most effective tools to achieve their business objectives.

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Twilio And AEG Forge New Strategic Partnership Across Ticketing, Sports, And Live Entertainment To Personalize Fan Engagement

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MTS Staff Writer
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AEG to Expand Adoption of Twilio’s Products and Platform, Including Twilio Segment, Programmable Messaging, and Verify

Twilio Named a Founding Partner of Crypto.com Arena, the Official Away Helmet Partner of the LA Kings, and Media Partner of AXS    

Twilio, the customer engagement platform that drives real-time personalized experiences for today’s leading brands, and AEG, the world’s leading sports and live entertainment company, are growing their relationship with the launch of a new strategic, multi-year partnership. The deal will see Twilio’s customer engagement technology implemented by Crypto.com Arena, the LA Kings, and AXS – AEG’s global ticketing platform – to create more streamlined and elevated customer communication from ticket purchase, to in-venue experience, and beyond.

The agreement, brokered by AEG Global Partnerships, represents a significant expansion of Twilio’s presence in pro-sports and live entertainment, marking its first partnership with both a major venue, NHL team, and ticketing platform. As part of the partnership, Twilio will hold key designations across AEG’s flagship properties, including Founding Partner of Crypto.com Arena, a signature category-exclusive designation; official away helmet partner of the LA Kings; and a media partner across AXS, AEG’s global ticketing platform that connects millions of fans to live events worldwide.

“Live event experiences are emotional at their core, and Twilio’s platform helps amplify those moments by turning every interaction into an amazing experience,” said Chris Koehler, Chief Marketing Officer at Twilio. “By partnering with AEG, we’ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans’ ticketing needs.”

AEG will leverage Twilio’s customer engagement platform to create more meaningful, data-driven connections with its audiences. Products including Twilio Segment, the company’s Customer Data Platform (CDP), will provide deeper insights into fan preferences, before, during, and after live events, helping AEG curate more personalized fan communication and offers while also driving greater engagement.

“This new partnership with Twilio brings transformative technology to our properties,” said Nick Baker, President and COO of AEG Global Partnerships. “The Twilio platform will help us know our customers even better with detailed profiles that deliver the personalized communication and experiences today’s fans expect while giving our teams powerful tools to drive business and operate more efficiently.”

Twilio’s technology already plays a key role across AXS. Twilio Programmable Messaging and Twilio Verify power short message service (SMS) and multi-factor authentication (MFA) for AXS’ mobile app today, with opportunities to scale and grow with the partnership.

“Twilio’s technology has enhanced how we engage with customers across our ticketing platform,” said Justin Burleigh, Chief Product Officer of AXS. “Their services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we’re excited to further engage with our global fan base and provide even more personalized experiences.”

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As a Founding Partner of Crypto.com Arena, which hosts more than 200 events annually, Twilio will benefit from an interactive fan activation space at the venue, exclusive hospitality experiences and integration with Crypto.com Arena’s premium business division. Twilio’s Founding Partnership includes premium brand visibility across the arena including LED ribbon board takeovers, upper 360-degree scoreboard exposure, and prime positioning on freeway marquees seen by millions annually.

The collaboration will also help Crypto.com Arena’s  premium team strengthen client relationships, deliver more personalized service to Members, and elevate the overall premium experience.

“Crypto.com Arena continues to set the standard for innovation in live entertainment, and Twilio’s platform takes our capabilities to the next level,” said Katie Pandolfo, General Manager of Crypto.com Arena. “Their customer engagement platform will enhance how we engage with millions of annual guests while enabling our premium team to deliver even more exceptional service to our valued clients.”

Announced last month, Twilio is also the LA Kings’ official away helmet partner, with the company’s logo appearing prominently on players’ helmets during all regular season and playoff road games beginning with the current 2025–26 NHL season.

Beyond the ice, Twilio’s presence will extend into downtown Los Angeles at L.A. LIVE – the four-million-square-foot sports and entertainment district surrounding Crypto.com Arena. Under the agreement, its branding will appear throughout L.A. LIVE’s extensive LED signage network, reaching millions of visitors each year and further strengthening its visibility among sports and live entertainment fans.

today’s leading companies trust Twilio’s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

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Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

  • Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
  • Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
  • Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
  • Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships;
  • And Ticketing, through its AXS.com ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs, festivals, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually.

The LA Kings have enjoyed a rich history of excitement, passion, and championship glory in Southern California while demonstrating the utmost commitment to their fans, partners, and community. Owned and operated by AEG, the Kings began play in 1967 and now play at world-famous Crypto.com Arena in Downtown Los Angeles. Since our inception we have strived to be the ultimate leader as it relates to employing many of the greatest players in National Hockey League history, and hosting and participating in incredible events highlighted by two Stanley Cup Championships.

AXS is a trusted leader in advanced ticketing and live event technology, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces and its proprietary AXS Mobile ID technology deliver the easiest and most secure way for fans to buy, sell, and manage tickets.

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Adobe Acrobat Studio Transforms Productivity and Creativity with New Generative Presentations, Personal Podcasts and AI-Powered PDF Editing

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MTS Staff Writer
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Adobe Acrobat Studio Transforms Productivity and Creativity with New Generative Presentations, Personal Podcasts and AI-Powered PDF Editing

Adobe, Inc.

  • Adobe brings Adobe Acrobat and Adobe Express together to transform productivity and creativity together, making it fast and easy to generate presentations and podcasts from documents in minutes with AI

  • Acrobat brings AI chat to PDFs making it easier to convert, sign and share documents, delete and extract pages and more — by just asking

  • All new features are available in Acrobat Studio, which delivers standout content creation capabilities, collaborative PDF Spaces, personalized AI assistants and the best of Adobe’s PDF tools in one place

Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — announced powerful AI innovations in Acrobat. New AI chat experiences make it simple to generate standout presentations and podcast-style audio summaries from documents, edit PDFs and collaborate more effectively, helping everyone do their best work.

By bringing together the power of Acrobat’s productivity tools and Express’ quick and easy content creation capabilities, anyone can surface insights from documents and webpages and turn that information into a presentation in minutes. New AI chat experiences in Acrobat provide a smarter, faster way to complete essential PDF tasks and get assistance through conversation. It’s now possible to quickly generate an engaging, personal podcast that summarizes information from documents, reports, transcripts or web pages to stay up to speed and learn more effectively anywhere — in the office and on the go. Organize materials and get insights in Acrobat PDF Spaces, now with enhanced collaboration features to help drive faster alignment and keep work moving. All new features are available in Acrobat Studio, which includes advanced PDF tools, AI Assistant and PDF Spaces from Acrobat and Express Premium capabilities in one AI-powered home for productivity.

“For anyone trying to cut through information overload and stay on top of every assignment, you can now do that with Acrobat,” said Abhigyan Modi, SVP Adobe Document Cloud. “With new AI chat-based experiences, we’re transforming how people work — making it easier to create standout presentations, comprehend information through engaging podcasts and collaborate more effectively around complex projects.”

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Generate Standout Presentations in Adobe Acrobat, powered by Adobe Express

The Generate presentation feature in Acrobat leverage PDF Spaces — an AI-powered knowledge hub that lets people uncover actionable insights from files and links — together with AI Assistant and the quick and easy content creation capabilities of Adobe Express to enable everyone to transform documents into presentations in minutes. For example, a sales professional can ask AI to pull the most compelling information from a collection of different PDFs, decks and web pages and create an editable outline and presentation from their documents. A finance team can collaborate on a winning end-of-quarter report without having to turn to their colleagues in the creative department to drop what they’re doing to design the visuals. A professor can turn the lecture they’ve written out into a full visual experience that captures their students’ attention.

The new feature taps into the full range of intuitive tools, AI and massive library of assets in Express to make creating presentations fast and easy for everyone. Express surfaces professional slide designs to choose from and generates a draft deck that’s fully editable, in seconds. It’s simple to reorder and animate slides, rewrite copy with AI, fine tune images, change fonts, invite others to collaborate and apply a brand kit for a consistent, polished look. The Generate presentation feature is also available directly in Express.

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Edit PDFs with Chat

New, chat-based AI in Acrobat provides a smarter, faster way to complete essential PDF tasks with simple, natural-language prompts. Remove pages, text, comments and images, add e-signatures and passwords, and more by simply asking AI. An enhanced Help Panel also offers clear, step-by-step instructions and troubleshooting support via chat.

Make Knowledge More Accessible with Engaging, Personal Podcasts

With the Generate podcast feature, simply pull documents or weblinks into a PDF Space in Acrobat and ask AI to summarize the information into an engaging audio file to get up to speed quickly or digest complex information more effectively from anywhere. For example, a market analyst can bring multiple research reports into a PDF Space and summarize them in a podcast. Instead of having to pore over the reports at a desk, they can listen to a personal podcast while commuting, walking the dog or working out.

Collaborate Better Together in Acrobat

New enhanced collaboration features in Acrobat PDF Spaces now make it possible to invite others to add files, leave notes or gather comments on projects, helping accelerate understanding and ensuring every project drives fast, clear decisions.

AI Momentum and Impact in Acrobat

A growing number of people are choosing to “do that with Acrobat,” transforming how they create, collaborate and work with AI. Over the last year, AI use across Acrobat saw a 4X increase. A recent Forrester TEI study found Acrobat’s agentic-powered AI Assistant increases efficiencies for document summarization and analysis by 45%.

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Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms

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PRNewswire
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Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms

Purpose‑built tools help bring advanced industry capabilities to SAP Cloud ERP, empowering EC&O companies to modernize with speed, confidence, and measurable impact

Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Construction Toolkit for SAP Solutions, a purpose-built suite of tools designed to help extend project control capabilities within SAP Cloud ERP. The toolkit integrates industry-specific functionality, automation, and proven best practices, empowering Engineering, Construction, and Operations (EC&O) companies to modernize and drive measurable business outcomes.

“EC&O companies must keep pace with technology to modernize effectively and remain competitive,” said John Hilborn, Global Leader, EC&O Center of Excellence at Syntax. “Our Construction Toolkit helps equip organizations with the tools and capabilities they need to run daily operations while also gaining the benefits of transitioning their critical business systems to the cloud. Combining SAP Cloud ERP with Syntax’s deep industry expertise helps provide our customers with the visibility, agility, and control they need to deliver projects with speed, precision, and confidence.”

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Tailored Construction Solutions Accelerate Cloud Adoption

EC&O companies run mission-critical operations—from capturing time and production in the field to project change events, forecasting, and construction-specific billing—through workflows that are project-centric, highly variable, and deeply interdependent. To maximize the value of the cloud, these specialized operations require industry-specific functionality that addresses construction’s unique complexity while enabling firms to modernize, reduce risk, and deliver projects on time and within budget.

The Syntax Construction Toolkit for SAP Solutions meets this need with industry-specific tools and processes that integrate with SAP Cloud ERP. By embedding workflows such as milestone billing, change order management, and crew-based time entry directly into SAP Cloud ERP, the Toolkit helps accelerate cloud adoption and digital transformation without sacrificing the capabilities that define how firms operate. The result: construction organizations can be better positioned to modernize confidently, collaborate effectively, and deliver projects with precision from bid to closeout.

“Syntax has been a trusted SAP partner within the EC&O sphere for many years,” said Johnny Clemmons, SAP’s Global Vice President and Industry Head for Construction, Professional Services, Travel, and Transportation. “Their SAP-qualified partner-packaged solutions for our Cloud ERP have helped guide EC&O clients through successful modernizations, combining innovation with deep industry expertise. The new Syntax Construction Toolkit builds on this foundation to deliver tailored solutions and help drive customer success.”

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A Toolkit Built for EC&O Success

The Syntax Construction Toolkit for SAP Solutions bundles four purpose-built solutions to fast-track cloud ERP adoption, sharpen project control, and strengthen operational performance across the enterprise.

  • Syntax Project Change Order Management streamlines the handling of project scope modifications through a defined controlled process for smoother execution and less revenue leakage.
  • Syntax Project Forecasting Lite provides enhanced visibility to current and future costs, which enables accurate work breakdown structure (WBS) level cost forecasting to reduce risks and prevent unforeseen cost impacts.
  • Syntax Mobile Field Data Capture provides a user‑friendly mobile app for quick, accurate reporting of crew-based labor and equipment time, even in challenging site conditions or while offline.
  • Syntax Progress Billing supports all construction billing methods, which facilitates systematic payments throughout the project lifecycle, ensuring steady cash flow and financial transparency.

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Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale

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PRNewswire
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Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale

As brands race to adopt AI, the real competitive advantage is no longer experimentation, but execution. Transparent Partners, a Chicago-based marketing services firm known for helping enterprise brands modernize marketing through data, technology, and operational rigor, announced two major developments that deepen its ability to turn AI ambition into measurable impact: the launch of Agent Studio, a new platform for hosting AI agents and custom solutions, and the appointment of Procter & Gamble veteran Lana Rainier as Senior Vice President, Consulting Services.

Together, these moves demonstrate the growing value Transparent Partners delivers to enterprise brands, transforming marketing in an AI-powered world.

Introducing Agent Studio: A Platform for Always-On Solutions Intelligence

Transparent Partners unveiled Agent Studio, a secure, AI-powered platform that extends the value of transformation work beyond a project’s end. Agent Studio provides a dedicated environment for deploying AI agents and custom solutions over time, helping clients operationalize strategy, preserve institutional knowledge, and make faster, more confident decisions.

It also drives enterprise-wide adoption of new strategic approaches and ways of working, accelerating transformation and increasing long-term value from the work.

Transformation initiatives generate enormous value—and enormous output. Yet too often, critical insights, decisions, and recommendations remain trapped in slide decks, shared drives, and email threads. As teams change and new questions arise, organizations end up rerunning analyses or relitigating decisions that were already made.

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Agent Studio solves this by turning transformation outputs into an always-on intelligence layer clients can access on demand. By making the full library of work instantly usable—including strategies, assessments, media plans, audience research, frameworks, and implementation documents—Agent Studio helps organizations:

  • Find answers fast without hunting through documents
  • Reuse recommendations across planning cycles and new initiatives
  • Preserve institutional memory as teams and agencies change
  • Accelerate adoption of transformation outputs across the organization
  • Maintain momentum between milestones, steering committees, and planning windows

The First Agent in Studio: Transparent Project Agent

The first solution deployed in Agent Studio is the Transparent Project Agent, which converts Transparent Partners’ deliverables into a searchable, conversational knowledge base. Instead of digging through folders or scheduling meetings, teams can ask natural-language questions and receive answers grounded in the full context of their transformation initiative.

Clients can ask questions such as:

  • “What decisions did we make about our operating model—and why?”
  • “Which capabilities were prioritized in the transformation roadmap?”
  • “What were the key insights from our diagnostics and stakeholder interviews?”
  • “How did we recommend structuring governance and measurement?”

The result is faster onboarding, fewer repeated cycles, and transformation intelligence available 24/7—directly within the flow of work.

“Transformation shouldn’t end when the project does,” said Darren Rankine, CTO of Transparent Partners. “Agent Studio ensures the intelligence created during transformation remains accessible and actionable as organizations evolve.”

Strengthening Execution with Proven Analytics Leadership

To support the growing demand for AI-powered solutions and embedded intelligence, Transparent Partners also announced that Lana Rainier has joined the firm as Senior Vice President of Consulting Services.

Rainier brings more than 15 years of experience leading analytics, insights, and media transformation for some of the world’s most iconic brands. Prior to joining Transparent Partners, she spent her career at Procter & Gamble, where she helped transform the company’s media data, systems, and operating model while leading innovation across audience strategy and retail media to advance industry standards.

“Having spent my career driving innovation across data, analytics, and media models, I recognize both the opportunity for brands—and the growing complexity of navigating an ever-changing ecosystem,” said Rainier. “Transparent Partners’ ability to turn complexity into clarity is needed now more than ever. Brands are looking for partners who can demystify a complex landscape, illuminate clear paths forward, and deliver with excellence. I’m excited to bring my experience to a team that combines deep expertise, operational rigor, and the agility to harness AI for real business impact.”

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Building the Next Era of Marketing Operations

With a growing roster of Fortune 500 clients across CPG, retail, financial services, and life sciences, Transparent Partners is focused on helping brands move beyond AI pilots toward durable operating advantage. By combining experienced leadership with platforms like Agent Studio, the firm is enabling clients to operationalize AI, preserve the value of transformation work, and embed intelligence directly into daily decision-making.

“These announcements reflect how we believe marketing will operate going forward,” said CEO Aaron Fetters. “AI isn’t just a toolset—it’s an operating layer. Agent Studio allows us to turn transformation work into living systems, while leaders like Lana ensure those systems get adopted, scaled, and translated into results. This is how brands move from ambition to execution.”

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Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI

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PRNewswire
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Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI

Kyndryl’s collaboration with Nova Intelligence underpins new Clean Field approach that supports customers on a more efficient and effective SAP transformation journey

Kyndryl, a leading provider of mission-critical enterprise technology services, announced an agentic AI-enabled modernization approach designed to drive quicker and more cost-effective SAP transformations for customers. Kyndryl’s new Clean Field approach focuses on creating a solid digital foundation for customers migrating from SAP ECC to SAP S/4HANA that is adaptive, versatile and ready to support future business and operational requirements.

Kyndryl’s Clean Field approach leverages the company’s collaboration with Nova Intelligence to apply agentic AI in the process of customizing and remediating SAP software code during the SAP ECC to SAP S/4HANA migration process. As a result, customers can achieve a clean core migration of their data, processes and systems, and are better able to simplify and streamline their SAP ERP upgrade, while implementing a more modular and adaptive system architecture and environment.

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“Enterprises can no longer afford SAP transformations that are slow, rigid or weighed down by legacy complexity,” said Michael Bradshaw, Global Practice Leader for Applications, Data and AI at Kyndryl. “By combining our Clean Field approach and deep SAP expertise with agentic AI, we’re giving customers a faster, more disciplined path to SAP S/4HANA—one that reduces technical debt, requires less manual effort, accelerates outcomes and creates a digital foundation built for long-term innovation.”

Kyndryl’s Clean Field approach enables customers to leverage a faster, more cost-efficient and data-informed approach to their SAP modernizations. Combined with Kyndryl’s IT modernization services, this approach can be modified and customized to support customers’ unique business goals.

By combining deep mission-critical experience and AI expertise, Kyndryl and SAP are working to support customers through:

  • SAP Business Data Cloud (BDC): Kyndryl leverages SAP BDC to harmonize SAP and non-SAP data with SAP Databricks integration to train AI models and create a trusted digital foundation for generative AI and predictive insights using SAP Joule. With SAP BDC’s semantic data layer and Kyndryl’s data and platform modernization expertise, the Company helps customers adopt and scale responsible AI use cases that deliver business impact quickly.
  • SAP Cloud ERP: Kyndryl embeds agentic AI into customers’ SAP Cloud ERP transformation journeys – from fit-gap analysis and data migration to post-go-live optimization. This real-time intelligence enables finance, IT and business teams to collaborate effectively, accelerate time-to-value and confidently scale.
  • SAP Signavio: Kyndryl harnesses SAP Signavio’s AI capabilities to gain deep visibility into how processes run, quickly identify inefficiencies and deviations to speed SAP transformations and reduce risk. By streamlining process discovery, modeling and optimization, Kyndryl can move quickly from exploration to design – ultimately delivering more impactful transformations tailored to each customer’s unique digital landscape.
  • SAP LeanIX: Kyndryl enables faster time-to-value by using AI-powered services within SAP LeanIX to automate manual tasks and enable data-driven transformation planning and governance. By combining its deep domain expertise with SAP LeanIX AI-assisted documentation and discovery features, Kyndryl can mitigate risks and disruptions, while also delivering more agile, insight-driven transformations.

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Kyndryl and SAP have a long-standing strategic alliance and Kyndryl recently achieved recognition as a global RISE with SAP delivery partner. In addition to leveraging AI within its Clean Field approach, Kyndryl is applying AI-driven services for several SAP solutions to accelerate customers’ adoption and optimization of SAP transformation initiatives.

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Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey

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PRNewswire
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Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey

IQRush, a Generative Search Optimization (GEO) and Answer Engine Optimization (AEO) measurement platform, and Netrush, a leading ecommerce growth agency, announced a strategic partnership that brings IQRush’s platform capabilities directly into Netrush’s ecommerce & customer engagement programs.

The partnership reflects a shift as AI answer engines and AI-powered shopping assistants influence how brands are evaluated early in the customer journey, before consumers reach a brand’s website or retail channels.

As AI answer engines and shopping agents influence how consumers learn about, compare, and trust products before a transaction occurs, brands need deeper visibility into how those systems represent them and ultimately impact acquisition, conversion, and retention.

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“AI-driven discovery now sits upstream of ecommerce performance,” said Raj Sapru, Chief Strategy Officer at Netrush. “This isn’t about assessing and updating a website. It’s about understanding and shaping how AI systems influence real customer decisions across the entire journey. That layer is moving fast, it’s technically complex, and it demands constant learning. Partnering with IQRush allows us to bring that capability into our programs without slowing innovation or oversimplifying the problem.”

Through the partnership, Netrush will incorporate IQRush’s GEO and AEO measurement into its core ecommerce offerings, using it to inform how brands engage customers across awareness, conversion, and retention and to connect AI-driven discovery signals directly to commercial outcomes.

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“We chose IQRush because it’s built for experimentation, accountability, and evolution,” Sapru added. “Our health and wellness partners operate in categories where trust, accuracy, and nuance matter. IQRush gives us a way to continuously learn how AI systems interpret brands and to act on that insight in ways that go far beyond surface-level optimization.”

“This partnership is about moving from observation to accountability,” said Todd Paris, CEO and Co-Founder of IQRush. “When teams can test what influences customer acquisition and retention, and see how those changes show up in ecommerce performance, AI discovery stops being a black box and becomes something brands can actively manage.”

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The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution

By
Tobin Thomas
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The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution

For more than a decade, marketers have been promised that better dashboards and attribution models would finally reveal what drives growth. That promise has not held up. Signal loss has accelerated, the ecosystem has become more complex, and insights often contradict one another. As we move into 2026, marketing leaders are confronting a central question: What can we actually trust?

The answer is increasingly clear. Trust will not come from any single model. It will come from a unified one.

Across organizations, measurement remains fragmented. Performance teams focus on clicks, brand teams emphasize long-term effects, finance looks at revenue efficiency, and attribution tries to reconcile everything in between. This friction slows decisions at a time when marketers need coherence and speed. A shift is now underway to rebuild confidence across the C-suite and create systems that reflect true business impact.

Attribution Fatigue Has Reached Its Limit

Attribution once offered the promise of precision, but privacy changes, fragmented customer journeys, and AI-driven delivery have made deterministic tracking unrealistic. Multi-touch attribution was designed to solve this, yet often produces false certainty. A 2025 analysis of more than 1,000 ad accounts found that 68 percent of MTA models over-credited digital channels by more than 30 percent.

Leadership teams increasingly reject attribution results that look mathematically elegant but lack causal grounding. The industry has moved from asking “Which touchpoint drove the sale” to “What actually changed the outcome.” Marketers are no longer seeking perfect precision; they are seeking truth.

Incrementality Becomes the Baseline

Incrementality testing has moved from a specialized practice to a core requirement. Marketers have realized that incremental lift is the only defensible measure of true performance, especially when most impressions cannot be tied to individual users.

Holdouts, geo-based experiments, and randomized trials are now deployed widely to isolate causal impact. Incrementality has strengthened CMO and CFO alignment and restored credibility to budget decisions. But while experiments explain the past, they do not predict future outcomes. Incrementality is essential, but not the full answer.

Marketing Mix Modeling Returns With a New Identity

Marketing mix modeling has quietly regained its status as one of the most strategic tools in the measurement stack. Once viewed as too slow or academic, MMM has been transformed through automation and machine learning. It now refreshes frequently, integrates digital signals, and incorporates learnings from incrementality tests.

In 2026, MMM helps organizations understand cross-channel interactions, calibrate diminishing returns, and forecast scenarios more reliably than attribution ever could. It has evolved from a backward-looking econometric report into a living model that supports real-time planning.

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Unified Measurement Becomes the Operating System

The most advanced organizations are no longer debating MMM versus incrementality versus attribution. They are integrating them into a unified framework. The goal is coherence, not perfection.

Unified measurement blends several perspectives:
• Experiments to validate causality
• MMM to quantify macro impact and forecast returns
• Attribution signals, where appropriate, for operational visibility
• A shared data and governance layer that creates a version of truth finance teams can trust

This shift is already delivering measurable impact. One Fortune 500 retailer recently integrated MMM and incrementality to reassess its media mix. Within three quarters, the company reallocated 22 percent of spend away from non-incremental channels and improved EBITDA contribution by 14 percent without increasing total budget. When measurement becomes a decision engine rather than a reporting function, outcomes change quickly.

AI Makes Measurement Predictive

AI is reshaping how media is delivered and measured. New models synthesize large datasets, identify interactions, recommend reallocations, and generate scenario plans in minutes. This unlocks new possibilities but introduces new risks. AI is exceptional at detecting patterns but not at distinguishing correlation from causation.

The strongest teams in 2026 will treat AI as an accelerator, not an answer. Measurement is still judgment work. AI expands what analysts can evaluate, not what they should conclude.

The Boardroom Imperative: A Single Source of Truth

Boards and CFOs increasingly require systems that reconcile marketing investment with financial outcomes. CMOs are responding by forming measurement councils that unify data science, finance, and marketing around shared definitions and shared evidence. This alignment shifts internal conversations away from tactical metrics and toward contribution to revenue, margin, and profitability.

The Road Ahead

If 2025 was the year marketers stopped believing in perfect attribution, 2026 will be the year they build systems of truth the entire C-suite can rely on. Unified measurement is more than an analytical evolution. It is a cultural shift that moves organizations from measuring activity to proving impact and from isolated metrics to unified evidence.

The future of marketing measurement will not be defined by tools that count clicks. It will be defined by the organizations that can prove contribution with science and make confident decisions in a complex environment.

Marketing Technology News: Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks

Qlik Welcomes Mark Relph of AWS to AI Council

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Qlik Welcomes Mark Relph of AWS to AI Council

Qlik

Addition brings cloud ecosystem and enterprise AI implementation perspective to council advising Qlik on practical, responsible AI adoption

Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced that Mark Relph, a Director at Amazon Web Services (AWS), has joined the Qlik AI Council. The Council advises Qlik on how organizations can put AI to work with data that is governed, understood, and ready to use, with a focus on practical guidance that supports real deployments rather than experimentation.

Relph brings experience at the intersection of cloud services, partner ecosystems, and enterprise adoption. At AWS, he works closely with partners and internal product teams to help translate market needs into repeatable approaches customers can implement at scale. Over the course of his career at AWS, he has contributed to the launch of more than 32 services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q.

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“Enterprise AI lives or dies in the ecosystem, not in prototypes. When AI starts driving action, trust and context are no longer optional,” said Mike Capone, CEO of Qlik. “The AI Council exists to challenge our assumptions and keep our work focused on what customers can deploy safely at scale. Mark brings deep experience translating what enterprises and partners need into repeatable approaches, and his perspective will help us stay anchored in real-world execution.”

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“I have seen how quickly organizations move from interest in AI to pressure to deliver measurable outcomes,” said Mark Relph. “That shift exposes familiar issues: inconsistent data, unclear definitions, and fragmented execution across teams and tools. Qlik has been clear about addressing those issues directly, and after joining the discussion at Qlik Connect® 2025, I am pleased to contribute to the AI Council and support work that helps customers operationalize AI with data they can stand behind.”

Qlik launched the AI Council in 2024 to bring external expertise into how it shapes products and guidance for customers adopting AI with appropriate governance and accountability. Alongside Relph, current council members include Nina Schick, Dr. Rumman Chowdhury, Kelly Forbes, and Professor Michael Bronstein, representing perspectives across AI governance, applied responsible AI, policy and public-private collaboration, and academic research.

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83% of Consumers Can Spot AI Videos & 36% Say It Lowers Brand Trust, According to Animoto’s New Report

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83% of Consumers Can Spot AI Videos & 36% Say It Lowers Brand Trust, According to Animoto’s New Report

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As AI adoption accelerates, a new survey finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want — authentic storytelling

Video platform Animoto released its 2026 State of Video Report, which found that both consumers and marketers are navigating the evolving relationship between authentic storytelling and the rapid acceleration of AI, and that getting it wrong can have lasting consequences.

Animoto surveyed U.S. consumers and marketers at companies that have created at least one video in the past three months, for a combined audience of over 450 participants. Follow-up qualitative insights were gathered from over 150 Animoto users.

“Video has become the heartbeat of modern marketing, helping people learn, shop, and connect with brands,” said Beth Forester, CEO of Animoto. “With the rise of AI, marketers can supercharge how they create and scale video, but they also risk eroding the authenticity that builds trust.”

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Consumers Think They Can Spot AI (And Trust Is Fragile)

Overall, nearly 83% of consumers say they’ve watched a video they suspected was AI-generated, with the biggest giveaways cited as robotic gestures (67%), unnatural voices (55%), and lack of emotional tone (51%). However, people aren’t rejecting AI outright: Over a third trust AI-generated content just as much as human-made videos — but brands should tread carefully, as 36% of consumers say an AI-generated video would lower their perception of the brand.

Why This Matters: Video Drives Purchase Decisions

An overwhelming majority of consumers (82%) say video is the most memorable form of content, and 86% say they prefer to learn about a brand through video. But what’s even more important is the effect video can have on purchase intent, as a notable 83% of consumers have bought something after watching a brand video.

When it comes to what people actually want from brand videos, feeling personal and authentic is the most important quality (43%). What can help support this desire for authenticity is featuring real people in videos, mentioned by nearly 68% of consumers. Video length is also important, as well over half (61%) prefer videos under one minute, and only a mere 5% want videos two minutes or longer.

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The AI Niche: Augment Creativity, Fuel Productivity

While AI can’t replace human creativity, it can remove many of the roadblocks that slow down content production. Marketers say their top challenge when creating videos is simply coming up with ideas, an area where AI proves especially valuable (63%). It also helps them save time editing (55%), find relevant content (54%), overcome creative blocks (53.8%), and even write scripts (55.2%).

Marketers Agree: AI Should Assist, Humans Should Make Decisions

Despite widespread adoption, marketers overwhelmingly agree on one thing: AI should assist, not replace, human creativity. 84% of marketers are already using AI in their video creation process, with over 75% using it frequently, but they’re doing so carefully and strategically.

Nearly all emphasize the importance of maintaining creative control and brand integrity: 90% say it’s essential that they can edit AI-generated content, 95% insist their own branding must be reflected, and a staggering 99% believe their brand personality must shine through.

What This Means for Brands in 2026

Animoto’s report found that almost all (97%) of marketers say video is important to their overall strategy, and 90% plan to create more in 2026. The growing importance of video has led 75% of marketers to hire dedicated internal video creators or build a team, with more than half (60%) reporting that in-house videos outperform agency-produced content, compared to just 6% who say the opposite.

Together, the findings point to a clear roadmap for brands in 2026: invest in video and embrace AI, but keep your people in the proverbial directors’ chair.

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Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence

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Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence

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AI and human orchestration backed by nearly 30 years of operational data to modernize customer experience with intelligence and rigor

Liveops, a leader in flexible customer experience solutions, announced the launch of LiveNexus, a new AI and human orchestration platform and innovation engine designed to help enterprises safely modernize their customer care operations with accountability and speed. LiveNexus combines strategy, testing, and scaled execution within a single operating model. Liveops will debut LiveNexus at Customer Contact Week (CCW) Orlando, one of the largest contact center events in early 2026.

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LiveNexus brings together best-in-class AI, Liveops’ distributed network of over twenty thousand experienced agents, and nearly 30 years of customer experience (CX) interaction data within a single orchestration layer that tests, routes and scales what works in real-world environments. The program is designed for CX leaders who feel pressure to show progress on AI but need a practical, low-risk path that protects quality, compliance and customer trust, while holding a single partner accountable for outcomes. Unlike traditional pilots, LiveNexus is designed to move beyond experimentation into production-ready solutions.

“Enterprises are being told they have to move fast on AI, but few are being shown how to do it safely inside the contact center,” said Molly Moore, COO at Liveops. “LiveNexus gives enterprise leaders a reliable way to test, validate and adopt AI quickly, using real customer interactions and operational discipline to protect their brand and customers.”

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Through LiveNexus, brands can explore high-impact use cases such as AI-assisted agent support, smarter self-service and automation that improves quality monitoring and training. Each idea moves through a simple pattern: define the problem, run a limited test with real interactions, measure impact on customers and agents, then decide whether to scale through the LiveNexus orchestration model. Each use case follows a repeatable, governed process designed to reduce risk and accelerate learning.

Because LiveNexus is powered by Liveops’ nationwide talent network, every solution is informed by real customer conversations, not just theoretical models. This mix of technology and human judgment helps brands avoid common pitfalls such as confusing bot experiences, inconsistent answers or solutions that look good in a demo but fail in production environments.

“LiveNexus is where we turn AI from a buzzword into a competitive advantage by optimizing customer journeys, automating repetitive work, reducing friction and enabling digital-first service models,” said Lilliana Lopez-Sandoval, head of technology and innovation at Liveops. “We combine AI with deep CX expertise in a unified intelligence layer, leading initiatives from concept through scaled deployment.”

Liveops will showcase LiveNexus at Customer Contact Week (CCW) Orlando, where CX leaders can see example use cases, take a brief AI maturity assessment and talk with experts about their own CX and AI roadmaps. Attendees can also request strategy sessions and early access to upcoming LiveNexus projects.

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Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers

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Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers

New capability helps B2B teams measure true ROI, eliminate wasted spend, and reallocate budget toward keywords and ad groups that engage target accounts

Channel99, the AI-powered B2B marketing performance platform, announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial efficiency and accountability of their paid search investments.

Paid Search is often the single largest line item in the B2B marketing budget (~40% of budget), yet optimization is still driven by surface-level metrics such as clicks, impressions, and cost per click (CPC). Channel99’s new Paid Search Optimization shifts the conversation from media efficiency to business impact, enabling marketers and finance leaders to understand the true costs of engaging target accounts, rather than merely generating traffic.

“Paid Search continues to be a major line item in B2B marketing budgets, but remains difficult to manage based on the quality of engagement, or the impact on the sales pipeline,” said Zak Prauer, Partner at Bain & Company. “Measuring and optimizing keywords or campaigns at the account or segment level will enable a far more holistic, full-funnel approach, and is long overdue.”

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From Cost Per Click to Cost Per Target Account Engaged

Traditional paid search reporting treats all clicks as equal. Channel99 redefines optimization by connecting paid search performance directly to account-level engagement, allowing teams to understand how budget translates into meaningful interactions with their ideal customers.

With Channel99, B2B marketers can:

  • Understand which Ad Groups and Keywords engage target accounts
    See how specific keywords perform against defined ICPs, buying groups, and named accounts—revealing which investments actually reach the right companies.
  • Measure CFO-friendly ROI using cost-to-engage metrics
    Evaluate paid search spend based on the cost to engage a target account, instead of vanity metrics like CPC or CTR, providing financial leaders with clearer visibility into marketing efficiency.
  • Identify waste and reallocate budget using AI
    Channel99 continuously analyzes keyword and ad group performance to surface financial inefficiencies and recommend where dollars should be reduced or increased to maximize return.
  • Score and rank Keywords and Ad Groups for any target audience
    Automatically score and rank paid search investments based on their ability to engage high-value B2B audiences, influence pipeline, and drive revenue outcomes.

By aligning paid search optimization with how revenue teams and CFOs evaluate performance, Channel99 enables marketing leaders to defend budgets, justify spend, and confidently shift dollars toward what works.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Built for Modern B2B Go-to-Market and Finance Alignment

Paid Search Optimization builds on Channel99’s broader AI-driven platform for audience creation, activation, and measurement across channels such as LinkedIn, Google, YouTube, and Meta. By unifying performance across channels, Channel99 helps organizations make smarter investment decisions that balance growth, efficiency, and accountability.

“CFOs don’t want more dashboards—they want clarity and action,” said Chris Golec, Founder and CEO of Channel99. “Understanding the cost to engage a target account changes the entire paid search conversation. With Channel99, marketing teams can finally connect keywords and ad groups to real business impacts, opening the door to trusted, optimized spend.”

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Guideline Strengthens Senior Leadership Team with Three Strategic Appointments

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Guideline Strengthens Senior Leadership Team with Three Strategic Appointments

Industry veterans join to accelerate product innovation, data prominence and market partnerships

Guideline, a leading provider of advertising data and planning technology, announced the addition of three new members to its senior leadership team: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President, North American Data and Vivian Herron as Senior Vice Presidents of Sales, North America Brands and Agencies.

These appointments follow the introduction of Guideline’s Data Insights Service, a commercial and strategic initiative that utilizes industry advertising data to help media customers accelerate time-to-insight and drive smarter advertising decision-making, and the Guideline AI Agent, a new conversational interface that transforms how media buyers and sellers access and generate powerful advertising spend and pricing intelligence. Together, these investments help bolster Guideline’s Media Plan Management tools.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“The advertising and marketing industry has always moved at a rapid pace, but the introduction of AI has only further accelerated the pace of innovation,” said Vincent Misfud, CEO of Guideline. “We’re excited to add these industry veterans to our senior leadership team, helping us continue building momentum following our recent product launches and identify new innovative ways to further solidify Guideline’s market position in 2026.”

  • Steve Silvers brings nearly 30 years of experience across the advertising and marketing landscape. Most recently, he advised data technology companies on how to achieve actionable growth objectives for the Winterberry Group. Silvers has held senior leadership roles at Kantar, where he served as EVP of Global Creative, Media and Ecosystem, steering transformative growth and innovation for the Media Effectiveness and Creative Testing practices, as well as overseeing the Identity, Audience, Credit Informed Marketing, and Clean Room division at Transunion (formerly Neustar).
  • Michael Laxineta possesses deep expertise across information services and digital media. He recently served as Head of Global Sales for Nexis Solutions, a division of LexisNexis, with responsibility for SaaS and data renewals, new business development, and strategic alliances. Previously, he spent a decade at Cision, ultimately serving as Head of Global Insights, where he led a diversified portfolio of tech-enabled information services, including global news briefings, media analysis, and advertising. Earlier in his career, Michael held senior leadership roles at Tribune Company’s national advertising division and at PR Newswire.
  • Vivian Herron has over 20 years of experience across media, software and data solutions, as well as deep expertise in ad agency media planning and buying. She has held senior leadership and sales roles at Relo Metrics, VideoAmp, Amobee, BrightRoll, and Yahoo, in addition to agency experience at Hill Holliday and Carat. At Guideline, Vivian will work closely with brands and agencies to accelerate and expand adoption of Guideline’s media plan management (MPM) software and advertising market data and insights.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

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Stensul Introduces Governed Creation, Redefining How Enterprise Marketing Creation Scales

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Stensul Introduces Governed Creation, Redefining How Enterprise Marketing Creation Scales

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The modern creation operating system embeds governance into marketing creation workflows so speed, brand consistency, and compliance work together seamlessly.

Stensul unveiled Governed Creation™, the modern creation operating system designed for enterprise marketing teams expected to meet growing content demands without sacrificing brand integrity or compliance.

The company also introduced a new visual brand identity, developed in partnership with Focus Lab, to match its expanded vision for enterprise-scale creation. Bold, modern, and trustworthy, the refreshed identity brings consistency across every touchpoint—from web and product to campaigns and brand storytelling. Anchored by a refined logo inspired by the idea of a “stencil,” the new identity represents the structure that makes creativity scalable, delivering the freedom to move faster without sacrificing control.

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As AI adoption accelerates and marketing expands across more channels, Governed Creation™ provides the structure that makes AI safe at scale. By embedding governance directly into AI-assisted workflows, it brings creation, collaboration, and control together in a single connected system—removing bottlenecks and enabling confident campaign production.

“Enterprise marketing teams need to move quickly without losing control of campaign quality, brand integrity, or compliance,” said Rachel Meranus, Chief Revenue and Marketing Officer at Stensul. “This evolved positioning reflects the reality our customers operate in —where speed, consistency, and compliance all have to work together.”

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A platform designed for enterprise creation

Stensul’s Governed Creation™ Platform is built to support high-volume email and landing page creation within guardrails. By embedding governance directly into workflows, teams can reduce manual reviews, standardize production, and enable more contributors to participate safely—without introducing brand or compliance risk.

Key platform capabilities include:

  • AI-assisted creation within predefined standards
  • Centralized collaboration and approval workflows
  • Embedded governance and brand controls
  • Integrations with existing enterprise marketing technology stacks

The result is a more efficient creation process that helps teams launch campaigns faster while maintaining consistency across markets and business units.

“Stensul pioneered guardrails in enterprise email creation, and Governed Creation™ marks the next evolution as AI becomes a larger part of how marketing gets done,” said Meranus. “By making governance the foundation of our platform, more people can create safely, bottlenecks disappear, and AI can be used with confidence—across email and landing pages , and additional channels as our customers’ needs continue to evolve.”

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Copeland Advances AI and Digital Strategy with Acquisition of Bueno Analytics

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Copeland Advances AI and Digital Strategy with Acquisition of Bueno Analytics

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Acquisition integrates advanced SaaS capabilities to deliver smarter, data‑driven HVAC and cold chain solutions

Copeland, a global provider of compression technologies and controls solutions, announced that it has entered into an agreement to acquire Bueno Analytics (“Bueno”), an Australia-based company specializing in SaaS solutions that leverage embedded AI and machine learning to deliver building analytics, energy management and operational efficiency across commercial buildings and the cold chain. Bueno’s platform is deployed across several thousand customer sites worldwide, providing broad connectivity, full portfolio visibility and critical operational insights.

“Together, Copeland and Bueno will be extremely well positioned to use advanced data analytics to help customers optimize their operations and reduce their carbon footprint.” – Ross B. Shuster, CEO of Copeland

Buildings account for an estimated 40% of global carbon emissions, with commercial buildings and the cold chain representing a significant share of that impact. The integration of Bueno’s platform with Copeland’s deep domain expertise will deliver a powerful suite of capabilities, including predictive maintenance, energy management, leak detection, workforce efficiency tools and advanced analytics. Together, these technologies will help customers uncover energy‑saving opportunities and gain the actionable insights needed to operate their facilities more effectively and efficiently.

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Customers increasingly rely on data‑driven services to maintain uptime, reduce energy use, and extend equipment life. This acquisition strengthens Copeland’s aftermarket portfolio with an AI‑driven analytics solution designed to optimize building operations, deliver measurable performance improvements and support customers in meeting their sustainability goals.

“This acquisition will combine Copeland’s leading-edge technologies, broad aftermarket offerings and strong customer relationships with Bueno Analytics’ proven AI-enabled platform and technical capabilities,” said Ross B. Shuster, CEO of Copeland. “Together, Copeland and Bueno will be extremely well positioned to use advanced data analytics to help customers optimize their operations and reduce their carbon footprint.”

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The combined capabilities are expected to meet the complex operational demands of managed building environments while addressing the growing need for connected, scalable and intuitive solutions. This innovative offering strengthens Copeland’s commitment to advancing the energy transition, reducing emissions and operating costs, and safeguarding high‑value perishable goods through innovative technologies.

“We are proud of the platform we have built and the value it delivers to customers,” said Hugh Amoyal, CEO of Bueno Analytics. “Joining Copeland allows us to integrate our technology with their capabilities, global reach and expertise, creating new opportunities to support customers in managing energy use and optimizing building performance.”

“We have spent over a decade developing our world-leading platform,” added Leon Wurfel, founder of Bueno Analytics. “This collaboration will now ensure we can continue to invest in research and development to help customers deliver emission reductions at speed and meet the world’s evolving sustainability challenges.”

This acquisition is expected to close in the first half of the 2026 calendar year, subject to customary closing conditions, including receipt of certain regulatory approvals. This announcement includes forward-looking statements regarding the proposed acquisition and its expected benefits. Actual results may differ due to market conditions or other factors. Bueno Analytics will continue to operate as an independent company until the transaction closes. Copeland undertakes no obligation to update these statements.

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Saltbox Mgmt Introduces S1, Defining a New Category of AI-Enabled Salesforce Services

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Saltbox Mgmt Introduces S1, Defining a New Category of AI-Enabled Salesforce Services

Saltbox Mgmt announced Saltbox.One (S1), a foundational AI platform that redefines how Salesforce services are delivered and positions Saltbox Mgmt as an AI-Enabled Salesforce Services Company.

S1 goes far beyond isolated use of large language models or point applications of AI. It is a shared intelligence layer that captures Saltbox Mgmt’s delivery experience, architectural patterns, best practices, and institutional knowledge, and makes that knowledge available across every consultant, project, and phase of work.

S1 captures over 100 years of collective experience and billions of dollars in revenue and efficiencies delivered for enterprise B2B companies. The result is predictable execution, genuine transparency, and higher-quality outcomes for customers.

“Salesforce implementations break down for very human reasons,” said Shane Smyth, CTO of Saltbox Mgmt. “Misalignment between teams, loss of historical context, handoffs between phases, and unclear expectations all compound risk. S1 is designed to remove those failure points by ensuring every team starts with the same understanding and builds from the same foundation.”

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With S1, Saltbox Mgmt is redefining what a Salesforce services company can be. Instead of relying on individual expertise or disconnected project artifacts, S1 creates a shared intelligence layer that compounds knowledge across teams and over time. The result is more consistent delivery, clearer alignment, and outcomes that improve with every engagement.

What S1 Enables for Customers

Consistency Across Teams
Every Saltbox Mgmt consultant works from the same institutional knowledge base, ensuring that lessons learned on one project directly improve the next.

Better, More Predictable, Outcomes
Higher-quality builds, faster testing cycles, smoother go-lives, and support that remains contextually aligned long after implementation.

Highest-Value Human Engagement
By offloading repetitive analysis and synthesis, S1 allows consultants to focus where human judgment matters most: complex architecture, requirements validation, and deep collaboration with customers.

Clarity and Alignment
S1 surfaces risks, misalignment, and missing dependencies earlier, drawing on Saltbox Mgmt’s real-world delivery experience and proven best practices.

“This isn’t about outsourcing work to AI,” said David Blue, CEO of Saltbox Mgmt. “It’s about raising the floor and the ceiling at the same time. S1 gives our teams unprecedented context so they can deliver better work, more consistently, so they can spend more time collaborating with our customers. Over time, we plan to responsibly open aspects of this capability to our customers, giving them direct access to insights that traditionally lived only inside a services firm.”

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Built for Trust and Responsibility

S1 was developed in alignment with Saltbox Mgmt’s AI mission:

At Saltbox, we use AI to amplify human judgment, deliver faster outcomes, and safeguard client trust. We prioritize responsible, transparent, and secure AI that keeps humans in the loop for important decisions, and protects client data and IP at every step.

“From a customer perspective, trust is built over time through consistent delivery and transparency,” said Sarah Aivaz, SVP, Business Solutions at Shepard Event Services. “Saltbox Mgmt has earned that trust as a partner. Because of how they work, I would trust them implicitly to apply AI in a way that strengthens outcomes while protecting our data and interests.”

Setting a New Standard for Salesforce Services

With S1, Saltbox Mgmt is not simply adopting AI. It is redefining how modern Salesforce services firms operate, creating a new standard where shared intelligence, transparency, and execution quality are built into the delivery model itself. As AI becomes foundational to how services are delivered, Saltbox Mgmt is already operating in that future, applying it in production today.

S1 is live across Saltbox Mgmt engagements, with continued expansion planned throughout 2026.

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OnePlan Announces Acquisition of smart360, Expanding Leadership in Enterprise Architecture, Application Portfolio Management & Strategic Portfolio Management

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OnePlan Announces Acquisition of smart360, Expanding Leadership in Enterprise Architecture, Application Portfolio Management & Strategic Portfolio Management

OnePlan, a global leader in Strategic Portfolio Management (SPM), announced the acquisition of smart360, a leading provider of Enterprise Architecture Management (EAM) and Application Portfolio Management (APM) solutions. Announced live at the OnePlan Empower Conference in Las Vegas, the acquisition unites two complementary platforms to solve one of the most urgent challenges facing modern organizations: rationalizing and modernizing sprawling application portfolios while connecting strategy, technology, and execution into a single, decision-driven system.

By combining OnePlan and smart360, organizations gain a uniquely powerful capability: the ability to understand what they want to achieve, how their business and technology environments are structured, and how work gets executed—all in one connected, insight-driven platform.

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Enterprises today face unprecedented pressure to simplify their technology landscapes, eliminate redundant systems, reduce total cost of ownership, modernize applications, and fund strategic initiatives—all while navigating fragmented tools and disjointed decision-making. The integration of OnePlan and smart360 directly addresses this by unifying:

  • Strategic intent and investment decisions
  • Application portfolio health, redundancy analysis, and technology rationalization insights
  • Business capabilities and technology architecture
  • Project, program, and portfolio execution

The result is a single source of truth for leaders to make better, faster decisions with full visibility into business value, application lifecycle status, technology risk, cost optimization opportunities, and execution feasibility. With smart360 now integrated into the OnePlan platform, customers gain the ability to:

  • Drive application rationalization at scale — rapidly identifying redundant applications, outdated technologies, overlapping functionality, and opportunities to reduce cost and complexity
  • Align strategy to execution with architectural context — ensuring initiatives are prioritized with full visibility into application dependencies, business capabilities, and technology constraints
  • Optimize portfolios with confidence — evaluating investments not only by cost and value, but by architectural impact, application lifecycle, security posture, and technical debt
  • Enable modernization and transformation — connecting enterprise architecture roadmaps directly to delivery plans, funding, and resources
  • Proactively manage risk — understanding the downstream impact of decisions across systems, integrations, and data flows before changes are made

This combination elevates portfolio management from tracking work to actively shaping the enterprise through application portfolio clarity and strategic rationalization.

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“The future of portfolio management is not just about managing projects—it’s about understanding how strategy, architecture, and execution work together,” said Scott Hebert, CEO of OnePlan. “By bringing smart360 into OnePlan, we are giving our customers an intelligent, unified platform to modernize their application portfolios, make better investment decisions, reduce technology risk, and accelerate strategic outcomes.”

smart360 adds deep, complementary expertise in Enterprise Architecture, Application Portfolio Management, IT governance, risk, information security, and advanced data visualization. When combined with OnePlan’s AI-enabled financial, resource, and work management capabilities, organizations gain a powerful end-to-end decision system supporting planning, execution, optimization, and continuous modernization.

“Enterprise Architecture delivers the ‘why’ and the ‘impact’ behind decisions, while portfolio management delivers the ‘how’ and the ‘when,'” said Karsten Voges, CEO of smart360. “Together, OnePlan and smart360 provide a complete, actionable picture—empowering organizations to turn insight into action, reduce application complexity, and translate strategy into measurable results.”

The combined platform brings together Strategic Portfolio Management, Enterprise Architecture Management, Application Portfolio Management, Project Management, and Program Management into one cohesive solution—purpose-built for organizations navigating digital transformation, technology modernization, and increasing economic pressure to optimize and rationalize their technology investments.

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TransAct Appoints Dana Loof as Chief Marketing Officer to Accelerate Growth and Platform Expansion

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TransAct Appoints Dana Loof as Chief Marketing Officer to Accelerate Growth and Platform Expansion

TransAct Technologies Incorporated, a global leader in software-driven technology and integrated printing solutions, announced the appointment of Dana Loof as Chief Marketing Officer. Ms. Loof will lead TransAct’s global marketing organization, with a mandate to strengthen brand leadership, sharpen go-to-market execution, and accelerate adoption of the Company’s growing technology portfolio.

Ms. Loof has a 30-year track record leading high-growth technology companies, where she has been responsible for global marketing strategy, brand strategy and positioning, category building, revenue generation, and customer engagement initiatives. In her role, she will be responsible for defining TransAct’s global marketing strategy, unifying brand and product positioning, and driving demand and customer loyalty across the Company’s core markets.

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Her appointment underscores TransAct’s strategic focus on accelerating growth and expanding the reach of its BOHA! platform, as well as its casino and gaming solutions. TransAct’s software-led offerings enable customers to improve safety and operational efficiency, as well as comply with regulatory standards using data-driven insights and automation to better serve their markets.

“Dana brings a rare combination of category-creation leadership and revenue-driven marketing execution,” said John Dillon, Chief Executive Officer of TransAct. “As we continue to scale our software and platform strategy, Dana’s experience building strong market narratives, aligning marketing with sales, and leading high-performance teams will be instrumental in strengthening our position and driving sustained growth.”

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Prior to joining TransAct, Ms. Loof worked as an independent consultant providing chief marketing officer services and served as Chief Marketing Officer at Evolv Technologies Holdings, Inc. (Nasdaq: EVLV), where she led the go-to-market strategy for a new category of AI-enabled security detection products. Previously, she held senior marketing leadership roles at Palo Alto Networks, Symantec Corporation and Oracle, supporting companies through periods of rapid growth, market expansion, and strategic transformation.

“I’m excited to join TransAct at a pivotal moment in its transformation,” said Ms. Loof. “The Company has a strong foundation, differentiated technology, and a clear opportunity to lead in existing markets and expand into new markets. My focus will be on sharpening our positioning, building a modern, scalable marketing engine, and deepening customer engagement to drive measurable, sustainable growth.”

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Legato Raises $7 Million Seed to Power Software Platforms with Vibe App Creation for Business Users

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PRNewswire
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Legato Raises $7 Million Seed to Power Software Platforms with Vibe App Creation for Business Users

Legato’s AI-powered engine enables B2B platforms to stay ahead in the AI race by allowing non-technical users to easily build their tailored apps directly inside the product.

Legato, pioneers of in-platform vibe app creation for business users, announced a $7 million seed round led by S Capital VC, with participation from Cerca Partners. Led by two female founders, Legato is the first solution that enables SaaS platforms to embed an AI builder directly inside their products, empowering any user to implement, customize, and automate in simple language while the vendor maintains full governance and control. Legato will be using the funds to accelerate its R&D and expand the AI team.

Implementing customizations in SaaS platforms can be lengthy and expensive, in some cases taking months to deliver, which limits product adoption. SaaS customers dedicate huge budgets to external consultancy and implementation services, exceeding in certain cases more than half the budget spent on the platform itself. Nevertheless, due to the massive complexities involved, companies still struggle to successfully adopt these products, leading to churn and missed expansion opportunities.

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Users in the agentic era are turning to the emerging class of readily available commercial AI tools to try and build solutions to meet their needs. This risks vendors losing long-term customer commitment, limiting visibility on platform usage and impacting their overall competitive edge. In the last few years many vendors have also introduced no-code builders, and most recently some have launched vibe coding capabilities – but these tools leave business users dependent on the technical teams they were designed for.

Legato’s solution is a breakthrough for software creation; built for business users rather than developers alone, and primed to unlock a new sustainable growth model for SaaS vendors known as the Platform Creator Economy. In this model, users take on the role of professional services, building bespoke product extensions within the platform at significantly reduced costs and in a fraction of the time.

“SaaS platforms are realizing that equipping developers and admins with better no-code or vibe-coding builders is no longer enough,” said Dana Rochman, CEO and Co-Founder of Legato. “The next battleground in the vendor AI race will be about empowering business users – those who understand the needs best – to create what they need themselves. Legato brings vibe app creation directly to non-technical users, turning professional services into an autonomous, in-product experience that is available to anyone. It’s a win-win: platforms stay competitive and retain ownership of creation, while users can create tools around their business needs, in minutes rather than months.”

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Operating a multi-agent AI system behind the scenes, Legato’s engine replicates a virtual professional services team. It collaborates to build apps, workflows, or AI agents safely within the platform, so business users, partners and internal teams can easily build the applications they need without long and costly professional service cycles. Users simply describe their requirements in plain language, and Legato instantly generates production-ready software while maintaining full visibility and governance for the platform.

“While the multi-billion dollar professional services market continues to grow at speed, in a large part due to platform customization needs, SaaS vendors are missing out on enormous revenue generating opportunities. With Legato, customizations are compressed into hours rather than months, saving time and resources on traditional professional services and turning the tide for SaaS platforms at risk of slowdown.” said Aya Peterburg, Managing Partner, S Capital VC. “The founders, Dana and Shlomit have faced firsthand the obstacles SaaS platforms are up against. Combining deep enterprise and AI expertise alongside an exceptional ability to execute, Legato is transforming SaaS software into fully extendable AI platforms that provide platform adoption from day one.”

With its vibe app creation engine embedded in B2B platforms, Legato is pioneering the next phase of AI-driven, user-inspired software creation. Its innovative growth model, the Platform Creator Economy, enables platforms to grow organically through their own users and partners, developing verticalized apps and features tailored to their needs and published to marketplaces. This allows vendors to generate revenue from community-driven innovation.

Legato is currently working with a range of SaaS platforms, from CRMs to HR Tech platforms, and intends on widening its reach beyond SaaS. Whether in financial services or healthcare, telecoms or energy, any platform which has APIs would benefit from offering an autonomous, AI-powered professional services experience to their users.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Sitecore Expands Reseller Program with New Global Elite Initiative to Accelerate SitecoreAI Adoption in Growth Markets

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PRNewswire
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Sitecore Expands Reseller Program with New Global Elite Initiative to Accelerate SitecoreAI Adoption in Growth Markets

Sitecore announced an expansion of its Global Reseller Program with a new Global Elite initiative designed for world-class partners focused on key growth markets. As part of the expansion, Sitecore named FPT Software as its first Global Elite Reseller and marked the milestone at FPT headquarters in Hanoi during a signing ceremony earlier this month.

The Global Elite Reseller Program is designed to help customers adopt SitecoreAI faster with trusted local execution and clear accountability. As part of the expanded model, Global Resellers act as the primary, and in some cases exclusive, reseller for a country, region, or market segment and commit to minimum distribution targets that support consistent market coverage and measurable adoption.

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Under the agreement, FPT will hold exclusive reseller rights in Vietnam and non-exclusive rights across select markets in Asia and the Middle East. As a Global Elite Reseller, FPT will advise, implement, and support customers across its authorized markets, providing access to SitecoreAI capabilities including content management, digital asset management, conversion optimization, and AI-powered experience orchestration through Agentic Studio. This program expansion complements Sitecore’s direct, alliance, and distributor models, strengthening a partner-first approach that pairs global innovation with strong local delivery.

“The Global Reseller Program takes the power of SitecoreAI combined with the unique and compelling capabilities of the leading Agencies and Systems Integrators, to ensure every customer, in every market, is served fully. In our first Elite Reseller, FPT, we have one of Vietnam’s leading companies deploying SitecoreAI using their scale, experience, focus on AI and breadth of delivery capabilities,” said Dave Tilbury, Chief Operating Officer at Sitecore. “By expanding through trusted partners, we’re helping organizations adopt AI faster, lower the cost to implement, and turn better experiences into measurable business growth.”

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SitecoreAI is a unified, agentic, AI-embedded marketing platform. It brings content, data, personalization, search, and orchestration together in one system so organizations can plan, create, personalize, and optimize experiences across every place decisions form – faster, with control. In January, more companies chose SitecoreAI to power digital experiences in the world beyond the website, including Colt Data Centre Services, Nord Anglia Education and G4S.

“This program helps us meet that demand by partnering with trusted local experts to bring our innovations to more markets, helping brands realize the full value of SitecoreAI faster,” added Jesper Broberg, Global VP of Growth at Sitecore.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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