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Salesforce Signs Definitive Agreement to Acquire Contentful

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Salesforce Signs Definitive Agreement to Acquire Contentful

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Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s leading applications. By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can seamlessly deliver personalized, AI-assembled experiences at scale across every channel.

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“Every meaningful customer interaction depends on three things working together: the right data, the right AI-driven content, and a modern, effortless experience,” said Jujhar Singh, President, C360 Applications & Industries, Salesforce. “With Contentful, we complete that picture by adding a native, headless, composable content layer that lets Agentforce dynamically assemble and deliver personalized experiences across every channel, at the speed and scale the AI era demands.”

“Joining forces with Salesforce accelerates our mission of enabling modern enterprises to dynamically assemble and deliver rich digital experiences across every channel,” said Karthik Rau, CEO of Contentful. “Our API-first architecture and deep domain expertise fit perfectly into the Salesforce stack. Together, we will redefine how brands interact with customers by giving Agentforce the content layer it needs to make every interaction truly engaging.”

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Connecting Data, Content, and Customer Experiences   

Following the close of the transaction, Contentful will be integrated natively across Customer 360 while preserving the composability that developers and digital teams expect from a modern headless platform. As a native layer within the platform, Contentful’s structured content architecture becomes accessible to Agentforce, enabling agents to query, assemble, and deliver content dynamically without manual publishing steps.

Together, Agentforce and Contentful will move enterprises from static, channel-specific content to dynamic content orchestration – assembling 1:1 experiences at scale based on context, channel, language, and business rules. This unification gives enterprises a single content layer across all channels (email, web, mobile) and in any use case (marketing, commerce, sales), eliminating the fragmentation that slows time-to-market and undermines brand consistency.

The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, including the receipt of required regulatory approvals.

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Krisp Names Graham Brown Chief Growth Officer for Europe and Africa

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Krisp Names Graham Brown Chief Growth Officer for Europe and Africa

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Industry veteran joins to lead growth across the Europe and Africa as Voice AI adoption accelerates across global customer operations.

Krisp, the leader in real-time Voice AI,  announced the appointment of Graham Brown as Chief Growth Officer, Europe and Africa. Brown will lead Krisp’s commercial strategy across the UK, Europe and Africa, reporting to Chief Commercial Officer Harry Folloder.

Brown will lead efforts to accelerate adoption across BPOs and enterprise contact centres operating increasingly complex multilingual, multi-shore customer environments.

Brown joins Krisp from Capita and brings nearly 30 years of contact centre experience to the role, including 25 years in CX outsourcing. He has held senior leadership positions at Alorica, HGS and Teleperformance, with a background spanning operations, quality management, transformation, client success and sales leadership.

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With a focus on growing Krisp’s presence across the UK, Europe and Africa through regional customer relationships, channel partnerships, and enterprise Voice AI deployments, Brown will lead efforts to accelerate adoption across BPOs and enterprise contact centres operating increasingly complex multilingual, multi-shore customer environments.

“The European CX market is moving faster than many US companies realise,” said Harry Folloder, Chief Commercial Officer at Krisp. “Operators across the UK and Europe are managing complex multilingual customer environments at enormous scale, and they need Voice AI that performs reliably in live production. Graham understands both the operational realities and the commercial landscape of this market. He knows how to turn customer demand into long-term growth.”

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“Krisp solves problems that customer operations teams face every shift, not every quarter,” said Graham Brown. “The European market is past the point of experimentation. CX leaders want measurable impact in live conversations, particularly in multilingual environments where communication friction shows up directly in CSAT, AHT and revenue retention. That is what drew me to Krisp, and it is what I intend to help our customers and partners deliver.”

Brown’s appointment follows a period of significant momentum for Krisp, including two 2026 Webby Awards for Technical Achievement, the launch of Customer Accent Conversion, and expanding global partnerships across the CX ecosystem.

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Explainer Video Company Strengthens Its Position as a U.S. Leader in SaaS, 2D, 3D & Motion Graphics Production

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Explainer Video Company Strengthens Its Position as a U.S. Leader in SaaS, 2D, 3D & Motion Graphics Production

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U.S.-based Explainer Video Company expands SaaS, 2D, 3D, and Motion Graphics production for startups, enterprises, and modern digital brands.

Explainer Video Company, a U.S.-based animation and visual storytelling agency, continues strengthening its position in the digital communication industry by expanding advanced production capabilities in Motion Graphics, 2D Explainer Videos, 3D Explainer Videos, and SaaS Explainer Video solutions for startups, enterprise brands, technology companies, and fast-growing businesses.

Businesses need more than visuals today — they need strategic storytelling that simplifies complex ideas and drives audience engagement.”

— Explainer Video Company

As modern businesses increasingly depend on visual communication to improve audience engagement, customer onboarding, product understanding, and conversion performance, Explainer Video Company is investing in scalable animation workflows designed specifically for today’s AI-driven digital ecosystem and evolving online customer behavior.

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The company has built its reputation by helping businesses simplify complex ideas into visually engaging animated experiences that support marketing campaigns, software onboarding, investor communication, product launches, and enterprise storytelling initiatives.

With growing demand for high-quality visual communication across SaaS, healthcare, ecommerce, fintech, real estate, and technology sectors, Explainer Video Company continues expanding its creative infrastructure to deliver strategic animation solutions that combine storytelling, design psychology, and conversion-focused production.

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The company’s Motion Graphics services help brands create visually engaging campaigns for digital advertising, social media marketing, presentations, corporate communication, and product-focused storytelling designed for modern audiences across multiple platforms.

Its 2D Explainer Video production division specializes in custom illustration, storyboard development, animated storytelling, and audience-focused communication systems that help businesses increase message retention and simplify technical or service-based concepts.

For businesses seeking advanced visual product communication, the company’s 3D Explainer Video services provide cinematic product rendering, technical visualization, realistic animation, and immersive product demonstrations tailored for technology brands, manufacturing companies, SaaS businesses, and enterprise organizations.

In addition, Explainer Video Company continues strengthening its SaaS Explainer Video production solutions to help software companies improve:

Product onboarding
Feature communication
UI/UX visualization
Customer education
User adoption
Demo presentation performance
SaaS conversion optimization

“Today’s digital market is more competitive than ever, and businesses need communication systems that instantly explain value,” said a spokesperson for Explainer Video Company. “Our focus is to help brands build stronger audience trust through premium animation, strategic storytelling, and conversion-oriented explainer video production.”

The company’s production process combines creative direction, scriptwriting, storyboard planning, animation strategy, motion design, sound production, and scalable content workflows to support both startups and enterprise-level organizations looking to strengthen brand communication through visual storytelling.

As AI-powered search experiences continue changing how businesses are discovered online, Explainer Video Company is also focused on building authoritative brand visibility through consistent educational content, strategic visual communication, and scalable video production systems designed to support long-term digital growth.

The company serves startups, SaaS companies, healthcare organizations, ecommerce businesses, enterprise brands, and digital-first companies across the United States and international markets.

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Foundry512 Joins ANA

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Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

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Foundry512 gains access to strategic resources to support client work through the ANA membership

Advertising agency Foundry512 has joined the Association of National Advertisers (ANA), marking a step forward in the agency’s continued growth and industry alignment.

Joining the ANA gives us access to research and a broader industry community, which strengthens our ability to help clients navigate a more complex, fast-moving media landscape.”

— Aaron Henry

The ANA, one of the leading organizations representing major brands and marketing leaders, provides members with access to research, benchmarking, and strategic resources. For Foundry512, that access is expected to strengthen how it approaches media and creative decision-making in an increasingly fragmented and fast-moving landscape.

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The move is a broader focus on staying ahead of shifts in media, data, and consumer behavior. As signal quality, platform dynamics, and discovery models continue to evolve, advertising agencies are under more pressure to translate complexity into a clear, effective strategy.

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“Joining the ANA gives us access to research and a broader industry community, which strengthens our ability to help clients navigate a more complex, fast-moving media landscape,” said Aaron Henry, Founder and President of Foundry512.

Through its ANA membership, Foundry512 will contribute to the broader industry conversation, sharing perspectives across advertising, strategy, media, data, and technology with both clients and peers.

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Mailazy Solves the SaaS Onboarding Drop-Off With AI-Powered Email

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Mailazy | Reviews, Pricing & Demos - SoftwareAdvice GB

Behavior-triggered onboarding platform helps SaaS companies turn trial users into activated, paying customers

Mailazy, an AI-powered email engagement and onboarding platform purpose-built for Software-as-a-Service (SaaS) companies, today highlighted its role in addressing one of the SaaS industry’s most expensive problems. Roughly 70 percent of SaaS users never complete onboarding, abandoning free trials before they discover a product’s core value.

SaaS founders pour money into customer acquisition, then watch most of those signups quietly disappear in the first week”

— Spokesperson of Mailazy

Unlike general-purpose email marketing tools, Mailazy combines real-time behavioral triggers with AI-driven personalization to deliver the right onboarding email at the right moment in each user’s journey. When a user signs up but never invites a teammate, Mailazy triggers a contextual nudge. When a power user adopts an advanced feature, the platform escalates to an upgrade conversation. This behavioral email automation produces a measurable lift in user activation. Mailazy customers have reported an average 280 percent increase in 30-day activation rates and a 45 percent reduction in early-stage churn.

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“Onboarding is not a one-size-fits-all welcome sequence. It is the behavioral conversation that turns a curious visitor into a customer who stays.”

Mailazy’s SaaS onboarding platform covers the full customer lifecycle, including welcome emails, product onboarding sequences, feature adoption campaigns, trial-to-paid conversion emails, re-engagement flows for inactive users, and retention messaging. AI-driven content personalization automatically adapts subject lines, send times, and message content to each user’s profile and in-product behavior, improving open rates, click-through rates, and overall email engagement.

The platform integrates natively with the modern SaaS stack, including Stripe for billing and subscription events, Intercom for support context, and leading product analytics tools for behavioral data. Marketing and growth teams can run A/B tests across entire onboarding sequences and measure the impact of every message on activation and revenue.

More than 500 SaaS companies now use Mailazy to power onboarding, lifecycle, and retention emails, with use cases spanning B2B SaaS, fintech, AI tools, e-commerce platforms, and developer products.

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“Every churned trial user is a dollar of customer acquisition wasted,” the spokesperson added. “Mailazy gives growth teams the email infrastructure to recover that revenue before it is gone, automatically and at scale.”

Beyond behavioral onboarding, Mailazy provides high-deliverability transactional email infrastructure engineered for the messages that must always reach the inbox, such as one-time passcodes, password resets, and account notifications. Detailed analytics track the complete customer journey from first email through product adoption, giving teams a clear view of what drives activation.

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Jason Shaffer Group Recognized as a Top SEO Agency for the Seventh Year in a Row, Leads In AI SEO and GEO Services

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Jason Shaffer Group, LLC

Named a top SEO company by Clutch seven years running, JSG is helping businesses get found in AI search.

Jason Shaffer Group (JSG), a data-driven SEO and paid search firm, has again been recognized as a top SEO company by Clutch, the business services ratings and reviews platform, marking the seventh year in a row it has earned the recognition. JSG is putting that same proven approach to work in one of the fastest-changing areas of search: AI SEO and Generative Engine Optimization (GEO), the work of helping businesses get found, cited, and recommended inside AI-generated answers.

Search is changing, and JSG has been ahead of it. Tools like ChatGPT, Google’s AI Overviews, Perplexity, Gemini, and Claude now answer millions of questions every day. They tend to pull from a small set of sources they trust, name those sources, and send little traffic to everyone else. For a business, that raises a simple, high-stakes question: when someone asks an AI about what you do, are you in the answer, or is a competitor?

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JSG saw the shift early. The firm has helped businesses turn search into leads, sales, and revenue since 2012, and its founder has worked in SEO since 2004. As an early adopter of AI search, JSG built its AI SEO and GEO services the same way it builds everything else: test internally, measure against real results, and roll out only what actually drives leads. The firm’s strategy is straightforward. A reputable SEO company has a responsibility to keep its clients visible now and as search keeps evolving.

“AI hasn’t changed what our clients care about. They still want leads, sales, and revenue, not another vanity metric,” said Jason Shaffer, owner and SEO strategist at Jason Shaffer Group. “What’s changed is where those customers start looking. A lot of them now ask an AI before they ever touch a results page. Our job is to make sure our clients show up in that answer, and that the visibility turns into real business. Recognition like this Clutch honor belongs to my team. They’ve put in the work, and they deserve the credit for it.”

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What JSG offers in AI search is the same thing that earned its reputation in the first place: senior people, honest pricing, and no contracts. Clients work directly with the experienced team from day one, with no junior handoffs and no support tickets. Pricing is a flat monthly fee with no hidden costs, and there’s no long-term commitment. Many JSG clients came to the firm after being let down by larger agencies, and its AI SEO work is built on that same promise of being a real partner rather than a vendor.

The recognition reflects a consistent track record. Beyond seven straight years as a Clutch-recognized top SEO company, JSG has earned the trust of 250+ businesses, holds a 90%+ client retention rate, and carries a roughly 4.9 to 5 star rating on Google. On average, clients see a 3.4x increase in leads after switching to JSG. Individual results vary by industry and starting point, so JSG presents client outcomes as examples, not promises.

“We’re not here to chase every shiny new thing,” Shaffer added. “We tested AI search the same way we test everything, and we lean into it because it works and our clients are asking for it. The businesses that build authority in AI search now will have a real edge, and we’d rather help our clients get there early than play catch-up later.”

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Google’s Latest Search Changes Are Pushing Businesses Toward AI Optimization

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As AI-generated answers become more common in search results, many companies are realizing that traditional SEO alone may no longer be enough…

Google’s recent search updates are changing how businesses compete online.

Google is moving toward AI-optimization by providing direct information to users, and that changes how businesses need to approach online visibility”

— Motty Osher, founder of K2 Analytics

As AI-generated answers become more common in search results, many companies are realizing that traditional SEO alone may no longer be enough to maintain visibility.

AI Optimization Is Beginning To Replace Parts Of Traditional SEO Strategies
For years, traditional SEO focused heavily on rankings, keywords, backlinks, and getting websites to appear higher on search engine result pages. Businesses invested heavily in optimizing pages around search terms while trying to increase traffic from Google searches.

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Now, Google’s AI-driven search features are beginning to reshape that process.
AI-generated summaries and answer-based search experiences are reducing the importance of simply ranking for keywords.

Instead, businesses are being pushed to create clearer, more trusted, and more structured information that AI systems can easily understand and reference.

“The search experience is becoming more conversational and answer-focused,” said Motty Osher, founder of K2 Analytics. “Google is moving toward AI-optimization by providing direct information to users, and that changes how businesses need to approach online visibility.”

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Many businesses are starting to realize that ranking on page one does not always guarantee visibility inside AI-powered search results.

AI Search Platforms Are Changing Consumer Search Behavior
Consumers are also changing the way they search online. Instead of typing short phrases into search engines, many users are now asking complete questions through AI-powered tools such as ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.

This shift is influencing where website traffic comes from and how businesses are discovered online.
AI platforms often summarize information before users even visit a website.

In many cases, the AI-generated answer becomes the first impression of a company or brand.

The rise of AI search tools is creating a major shift in how businesses compete for online attention and customer trust.

Osher explained that many companies are still relying on older SEO strategies without adapting to how search engines now process information. “A lot of businesses are still focused only on rankings and keywords,” he said. “What they are missing is that AI systems are prioritizing clarity, authority, and context.”

Google’s AI Updates Are Rewarding Better Content Quality
Google’s recent updates are also placing greater importance on E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Thin content, repetitive keyword usage, and outdated SEO tactics are becoming less effective as both search engines and AI systems place more value on reliable information and credible sources.

Businesses are now investing more in educational content, detailed service pages, stronger author credibility, consistent branding, and website improvements that help establish trust online.

“Google is rewarding businesses that can clearly demonstrate expertise and authority online,” said Motty Osher, founder of K2 Analytics. “Generic content and basic SEO tactics are becoming less effective because AI systems are looking deeper at credibility and usefulness.”

This shift is affecting industries that rely heavily on local search visibility, e-commerce traffic, and digital lead generation. Companies that adapt to E-E-A-T-focused content and AI optimization strategies may be in a stronger position as AI-powered search continues expanding.

The Future Of Search Is Becoming Increasingly AI-Driven
AI-powered search is still developing, but its impact on digital marketing is already becoming clear.
Businesses that once focused mainly on rankings and traffic are now paying closer attention to how AI systems interpret and display information online.

K2 Analytics believes this shift represents one of the biggest changes the search industry has seen in years.

As AI search technology continues expanding, companies may need to rethink how they communicate information online if they want to remain competitive.

The growing influence of AI search technology is reshaping how businesses build visibility, authority, and trust online.

K2 Analytics is a Las Vegas-based digital marketing agency that specializes in SEO, AI optimization, web design, paid advertising, and online brand growth strategies. The company works with businesses across multiple industries to help improve online visibility, increase customer engagement, and adapt to the rapidly evolving digital search landscape. As search engines continue shifting toward AI-powered experiences, K2 Analytics focuses on helping businesses build stronger authority, trust, and long-term digital presence through modern marketing strategies designed for both traditional search and emerging AI-driven platforms.

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Agiloft Introduces Astra, Best-in-Class AI-Powered Contract Analysis Software Designed for Effortless Contract Management

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Agiloft, a leader in contract management, announces the launch of Astra, setting the platform up as one of the best AI-powered contract analysis software designed to provide effortless, immediate contract review for small- to medium-sized businesses.

Agiloft, a global leader in data-first Contract Lifecycle Management (CLM) solutions, has launched Astra as one of the best Artificial Intelligence (AI)-powered contract analysis software for small-to-medium businesses and individual users. Agiloft currently has a dedicated waitlist signup form for interested users.

Unlike traditional CLM products, the platform is built on a product-led growth model, enabling users to get started instantly with a freemium plan without speaking to a sales representative.

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How Does Astra Transform Contract Review?

Astra helps users analyze, review and redline in minutes. It helps businesses eliminate bottlenecks, reduce legal risks and accelerate the deal cycle without the cost and complexity of traditional enterprise solutions. According to Agiloft, the platform “lets you apply your standards, identify risks and generate redlines for free in Microsoft Word so you can act on insight immediately.”

With a free account, it removes traditional barriers to entry, enabling organizations to extract value from their contracts immediately without lengthy procurement cycles and expensive up-front investment.

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Users can expect the following benefits from Astra:

  • Instant analysis: Immediately identifies key clauses, risks and obligations
  • Guided redlining: Offers suggestions to help users negotiate more favorable terms
  • Effortless onboarding: Allows users to sign up and analyze their first contract for free
  • Intuitive interface: Designed for business users, not just legal experts
  • Astra Clean Data Promise: The same data protections for free-tier Astra users as enterprise customers

A New Era of Contract Intelligence for Everyone

Astra expands Agiloft’s portfolio, complementing its award-winning enterprise CLM platform. The launch of this AI-powered contract analysis platform is a strategic move to democratize contract intelligence, making powerful AI solutions available to a wider market, including freelancers, startups and growing businesses.

Traditional contract management was a reactive, post-signature process. Today, Astra transforms a system of record into a system of action.

By layering AI over static contracts, organizations can identify risks, assess opportunities hidden in existing agreements and align every contract with business strategy. Interested professionals can join the waitlist and be among the first to experience the future of contract intelligence.

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Linker Vision Unveils Application-Driven Platform for Agentic Video Reasoning on AI Grids, Powered by NVIDIA NemoClaw

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Linker Vision Unveils Application-Driven Platform for Agentic Video Reasoning on AI Grids, Powered by NVIDIA NemoClaw

Linker Vision, a leading AI platform company in Physical AI and Reasoning AI, announced major expansions of its platform across Taiwan cities and transportation systems, powered by NVIDIA AI technologies.

The deployments build on the 2026 scale-up expansion of the Kaohsiung lighthouse infrastructure — one of the world’s largest city-scale AI infrastructure environments — and extend autonomous video reasoning capabilities across Taipei City and Taiwan’s Ministry of Transportation and Communications (MOTC).

Built with the NVIDIA NemoClaw blueprint for more secure long-running agents, NVIDIA Metropolis VSS Blueprint for scalable video AI deployment, and NVIDIA Cosmos for Physical AI and world foundation modeling, running on Linker Vision’s platform, the deployments demonstrate how autonomous video reasoning agents support

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real-time operational intelligence across large-scale physical environments.

From Video Analytics to Autonomous Operations

As cities and infrastructure operators face increasing operational complexity, AI systems are evolving from passive monitoring tools into active reasoning and operational intelligence platforms.

At the core of Linker Vision’s platform is an application-driven orchestration and runtime layer for large-scale Physical AI deployments that dynamically coordinates compute, AI agents, and services across AI Grids deployed throughout city and infrastructure environments.

Combined with Linker Vision’s Video Reasoning Platform, the system transforms real-time video streams into actionable intelligence — enabling AI systems that can continuously observe, reason, and support operational decisions in complex operational environments.

Using NVIDIA NemoClaw together with NVIDIA Metropolis VSS Blueprint and NVIDIA Cosmos, the platform enables autonomous video reasoning agents that can coordinate operational workflows, optimize infrastructure operations, and support large-scale AI deployments across transportation and urban systems.

Scaling Physical AI Infrastructure

The expanded Kaohsiung lighthouse infrastructure now supports large-scale AI operations across traffic management, public infrastructure, environmental intelligence, and flooding response, with expansion into broader operational and citizen service environments.

The deployment demonstrates how the Linker Vision platform can scale across tens of thousands of cameras and distributed environments to support real-time traffic analysis, road hazard detection, flooding response, operational intelligence, and proactive infrastructure coordination.

This scalable infrastructure is also expanding autonomous video reasoning capabilities across Taipei City and Taiwan’s Ministry of Transportation and Communications (MOTC), supporting transportation and operational intelligence scenarios including passenger flow analysis, congestion management, infrastructure coordination, and AI-assisted operational optimization.

These deployments represent a shift from passive video analytics toward active AI-driven operations powered by autonomous video reasoning and agentic AI systems.

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A New Foundation for Physical AI

“Cities and infrastructure systems are evolving from isolated AI deployments into interconnected Physical AI environments,” said Paul Shieh, Founder and CEO of Linker Vision.

“With the Linker Vision orchestration platform and autonomous video reasoning agents powered by NVIDIA AI technologies, we are building infrastructure that can understand, coordinate, and operate across real-world environments at scale.”

Linker Vision’s  architecture demonstrates how Physical AI, video reasoning, and agentic orchestration are evolving into foundational infrastructure for future autonomous operations.

This vision of “Mirror City, Keep It Safe” reflects how Physical AI systems can continuously observe, reason, and support real-world environments at scale.

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Your Website Is No Longer The Beginning Of The Purchase Journey

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Your Website Is No Longer The Beginning Of The Purchase Journey

New consumer data shows shoppers are researching, comparing and evaluating value long before they reach a brand’s website

The marketing funnel as we know it assumes that a shopper arrives at your site somewhere in the middle of their decision-making process, open to being persuaded and ready to convert. But according to the data, shoppers now arrive at your site after much of the real decision-making has already taken place: in savings apps, deal aggregators, and AI tools. By the time they reach your product page, many shoppers have already narrowed their consideration set, established their expectations around value and compared options across multiple platforms.

New Minty national consumer research, reflective of U.S. adults with a 97% confidence level, shows this is already the reality for most shoppers, and visibility earlier in the purchase journey increasingly determines whether a brand gets considered at all.

Rethink where purchase decisions are happening

Planning is how shoppers are getting the most value, and 65% say that advance planning is instrumental to their ability to save. That number alone should prompt a hard look at where most marketing budgets sit, because if customers are planning purchases before they ever interact with a brand touchpoint you own, the top of your funnel is not where you think it is.

Shoppers are actively planning the categories they want to shop, how much they can get for their budget and which brands deserve their time before a single passive ad reaches them. That means the 85% of shoppers who use digital deals to stretch their budgets are not waiting to feel inspired at the point of sale. They arrive with a purchase plan.

For marketers, programs built around interactions with your website, paid search and retargeting were not designed for a shopper who has already narrowed their consideration set before arriving on site. The more valuable opportunity often happens earlier, when shoppers are still researching categories, comparing value and deciding which brands deserve consideration in the first place. Knowing who is exploring your category, browsing savings tools and comparing offers before they buy makes it possible to reach them while decisions are still being shaped.

You need to show value outside your owned channels

Nine in ten shoppers say they use digital savings tools, and 60% describe their shopping style as focused on finding the best value rather than staying loyal to a specific brand or buying out of convenience. Those two statistics alone show that shoppers are actively looking for reasons to choose one brand over another and are turning to tools outside your owned channels to find them.

Owned channels still matter enormously, but shoppers are arriving there more informed, more intentional and far more focused on value than they were even a few years ago. In many cases, your brand is already part of their consideration set, but so are your competitors.

Static offers and one-size-fits-all experiences are ineffective with shoppers who are actively comparing value in real time. Brands need strategies that can dynamically respond to hesitation, reinforce value before a shopper exits and re-engage consumers who leave without converting.

The 82% of shoppers who say they would engage with a pop-up offer from a browser extension are signaling something important: they are still open to influence when the value exchange is relevant and timely.

Cashback, rewards and savings integrations that extend beyond owned properties help brands influence consideration earlier in the journey, while more adaptive on-site experiences help convert shoppers once they arrive. Together, those capabilities create opportunities not just to drive transactions, but to build longer-term loyalty with consumers who expect personalized value throughout the buying journey.

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Show up where AI shopping is already happening

Shoppers are using AI tools to compare products, find cashback offers, validate purchase decisions and identify which brand offers the most value at any given moment. The research, comparison and deal-finding that once spread across multiple platforms and browser tabs are collapsing into a single conversational flow, and much of that conversation now happens before a shopper reaches your website.

For brands, this creates a visibility problem that traditional marketing infrastructure was not built to solve. If a shopper asks an AI tool which brand offers the best value in your category and your brand does not appear in that answer, you are not losing at conversion. You may be missing the opportunity to enter the consideration set early enough to shape the decision.

Getting into those AI-generated answers requires more than paid media. Brands need content structured so AI systems can retrieve and reference it cleanly, authoritative third-party presence across trade publications and editorial sources, and partnerships or integrations that help surface offers and value signals where shoppers are actively researching.

The metric that captures whether any of this is working is one most marketing teams do not yet track. Share of Model measures how often and how accurately your brand appears in AI-generated answers to the questions your customers are asking. It is the AI-era equivalent of share of voice, and the window to build that presence is open right now in a way it will not be forever.

The funnel has evolved

Shopper behavior is always changing, and marketers are always adapting to it. The tactics that worked over the last decade are not obsolete, but relying on them alone increasingly means reaching shoppers after key parts of the decision-making process have already taken place.

Today’s path to purchase is happening across savings tools, deal aggregators, AI conversations and brand experiences that extend well beyond a company’s owned channels. Many marketing teams are still measuring success at the end of the journey, even as more of the research, comparison and value assessment now happens earlier in the process.

For marketers, that shift creates both a visibility challenge and a conversion challenge. Brands need to understand how shoppers are evaluating options before they arrive, while also delivering on-site experiences capable of responding to more informed and value-conscious consumers in real time.

About Minty

Minty is an AI shopping companion that proactively unleashes savings that matter most for smart shoppers, creating more loyalty for the eCommerce brands they shop.

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HilltopAds Rolls Out Automated Smart CPM

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HilltopAds Rolls Out Automated Smart CPM

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HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter way to buy traffic and control their budget. With this automated bidding model, advertisers can win more impressions at lower prices while setting clear CPM limits to protect their spend.

Smart CPM automatically adjusts bids dynamically in real time based on live auction data. Instead of always paying your maximum CPM, you only pay what’s needed to win each impression. This approach can improve cost efficiency, especially in volatile inventory environments.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The feature is available across all Popunder campaigns within the HilltopAds platform.

The addition of Smart CPM fits into a broader shift toward automation and data-driven optimization in ad operations. Features like advanced targeting, postback tracking, and micro-conversion analysis are now standard for teams seeking to reduce manual intervention and improve campaign efficiency. Automated bidding models such as Smart CPM are particularly relevant for practitioners managing multiple campaigns or working within strict budget parameters.

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We believe that the best advertising platforms are built not only around traffic volume, but around the ability to help advertisers achieve measurable business outcomes. By investing in innovative technology and practical optimization tools, HilltopAds continues to reduce manual work while improving campaign performance.

Advertisers can enable Smart CPM directly in campaign settings as part of their standard workflow.

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InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning & Brand Integration

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InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning & Brand Integration

InterMedia Advertising®, a leading data-driven performance marketing and media organization, announced the appointment of Derek Shipp as Vice President, Media Planning & Brand Integration. The hire reflects InterMedia’s continued investment in top-tier industry talent as the company expands its leadership across performance media, strategic partnerships, technology, and next-generation advertising solutions.

Derek joins InterMedia with experience across leading media and advertising organizations, including Juice Media, Media Design Group, and Horizon Media, where he helped brands navigate the evolving linear, streaming, and digital media landscape. Throughout his career, he has built a strong reputation for driving strategic partnerships, improving media efficiency, and helping advertisers maximize performance across increasingly complex omnichannel campaigns.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

In his new role, Derek will help lead strategic partnership initiatives while supporting InterMedia’s continued evolution across linear, digital, CTV, and emerging media platforms. He will work closely with leadership, analytics, and media teams to identify opportunities that improve campaign efficiency, strengthen attribution capabilities, and deliver stronger business outcomes for clients.

“Derek is a transformational addition to our team,” said Robert Yallen, President & CEO of InterMedia Group of Companies. “His understanding of today’s converging media ecosystem, combined with his experience across performance, streaming, and brand strategy, makes him uniquely positioned to help our clients drive smarter, more efficient media investments. This is an important hire for InterMedia and one that we believe will have a meaningful impact across the industry.”

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“We are thrilled to welcome Derek to InterMedia,” said Lindsay Schultz, Senior Vice President, Media Director. “He brings an exceptional combination of partnership expertise, media strategy, and performance-driven thinking. Derek understands how to connect data, media, and innovation in ways that create more efficient campaigns and stronger outcomes for clients. His experience gives him a unique perspective that will help accelerate our clients’ continued growth.”

“I’m incredibly excited to join InterMedia at such a pivotal time for both the company and the industry,” said Shipp. “InterMedia has built an impressive legacy rooted in performance, accountability, and innovation. I look forward to helping strengthen strategic partnerships, enhance media efficiency for clients, and contribute to the company’s continued momentum and growth.”

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Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

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Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle, high-value industries: tracking the real-world return on investment for digital ads when the final transaction occurs entirely offline.

The Visibility Disconnect in High-Value Sectors
For sectors such as automotive dealerships, real estate firms, and healthcare facilities, standard digital tracking mechanisms are fundamentally limited. While a consumer may initiate their journey by clicking a Google search or social media advertisement, the ultimate purchase decision happens weeks or months later via physical site visits, face-to-face consultations, or admissions processes. Because traditional web analytics can’t bridge this physical divide, front-end marketing platforms operate in isolation from back-end financial outcomes.

This operational data drift forces organisations to manage substantial media budgets based on top-line digital indicators, such as click volume and web form submissions, rather than on verified commercial results. The lack of precise attribution can lead to inefficient capital allocation, as high-converting campaigns are frequently underfunded while low-yield channels receive continuous investment.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

A Scalable Approach to Offline Revenue Attribution
To establish a verifiable data bridge, BFJ Digital has implemented an integrated system connecting customer relationship management software directly with operational web architecture. Applied as a proof of concept with Australian aged care provider Arcare, the methodology maps the initial digital click through the entire physical sales lifecycle.

By passing stable, unique tracking identifiers from digital touchpoints directly into back-end customer relationship management systems, the framework allows commercial organisations to achieve comprehensive data alignment. When an offline transaction is finalised, the corresponding revenue and profit metrics are securely fed back into the primary marketing engine.

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The deployment of this integrated pipeline yields immediate structural advantages:

○ True Revenue Attribution: Organisations can definitively identify which initial digital marketing campaigns, ad creatives, and search terms generated verified physical placements and sales.

○ Refined Media Allocation: Fluid cross-channel budget adjustments can be executed based on bottom-line profitability rather than speculative web traffic.

○ Enhanced Algorithmic Training: By transmitting real-world transaction data back to global advertising networks, automated machine-learning models are trained to locate higher-value audiences.

Transitioning From Visibility to Financial Accountability
The widespread adoption of server-side data models and first-party identity ecosystems reflects a broader transition within the global marketing landscape. As third-party tracking pixels face increasing degradation across modern web browsers, the standard for high-performance digital enterprises has shifted. The technical capacity to link upfront media deployment directly to realised bottom-line outcomes is no longer an advanced luxury, but a fundamental requirement for commercial capital protection.

Industries operating on prolonged or high-compliance sales cycles must prioritise data unity across the marketing, sales, and financial functions to remain viable in an increasingly competitive economic landscape. Operating on an infrastructure that remains disconnected from final offline results is no longer a sustainable long-term strategy for local enterprises.

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Site Impact Appoints Ron Merritt as Chief Revenue Officer to Fuel Next Phase of Growth

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Site Impact Appoints Ron Merritt as Chief Revenue Officer to Fuel Next Phase of Growth

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Award-winning CRO brings deep media, SaaS and go-to-market experience to accelerate growth across media, agency and brand partnerships

Site Impact, a MarTech leader redefining how brands connect with consumers through advanced data, identity resolution and multi-channel digital marketing, has named Ron Merritt as Chief Revenue Officer, tapping one of the industry’s most decorated revenue leaders to drive its next phase of expansion. Merritt takes over revenue strategy, sales and commercial execution as Site Impact sharpens its go-to-market playbook and expands customer relationships.

Merritt joins Site Impact at a pivotal stage of growth, bringing a track record built across high-growth startups, private equity-backed companies and established media organizations. At Site Impact, he’ll rebuild the revenue engine, expand customer relationships and open new fronts across media, agency and brand partners.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Ron understands the media business from the inside,” said Jennifer Gressman, CEO of Site Impact. “He understands the partners we serve, the pressures they face and how to win in this market. We didn’t bring Ron in just to manage what we’ve built, but to help us move faster, compete harder and take more of the opportunity in front of us.”

Merritt brings more than 20 years of experience leading sales, service and revenue teams across media, SaaS and marketing technology companies. Before joining Site Impact, he served as CRO for Hearst CT Media Group, Local Edge and Albany Times Union, becoming the only Hearst CRO responsible for multiple business units. In 2024, Merritt was named Gong’s CRO of the Year for operational excellence. Earlier in his career, he helped scale Townsquare Interactive and was an early leader at Yodle, where he helped build multiple sales channels before the company’s $340 million acquisition by Web.com.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“I’ve spent my career building revenue teams that are disciplined, accountable and built to win,” said Merritt. “Site Impact has the data, the technology and the customer base. My job is to turn that foundation into market share.”

With Merritt leading revenue, Site Impact is turning surging demand for data-driven marketing into a bigger footprint across media and agency partners.

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Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer

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Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer

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Jon Carpenter to remain as Senior Advisor to the Board and CEO
Global business leader Stuart Frankel to join the Board
Investor call to be held on June 10, 2026

Comscore, Inc., a trusted partner for planning, transacting and evaluating media across platforms, announced the appointment of Matt McLaughlin as Chief Executive Officer of the company, effective immediately. Jon Carpenter will transition from his role as CEO and will continue to support the company as a senior advisor to the Board of Directors and CEO until October 2026. In connection with the leadership transition, industry leader Stuart Frankel will join the company’s Board of Directors, filling the seat previously held by Mr. Carpenter.

Mr. McLaughlin brings extensive leadership experience across the digital advertising and measurement space, with a strong track record of driving growth and operational excellence. He previously served as Chief Operating Officer of DoubleVerify, where he directed that company’s product, engineering and sales operations and managed over half of its employees. Mr. McLaughlin currently serves on Comscore’s Board of Directors and is also a significant common stockholder of the company, giving him deep familiarity with the business, its strategy and its long-term opportunities.

“Matt brings a unique combination of strategic insight, operational leadership and deep expertise in the digital advertising and measurement ecosystem,” said David Kline, Chairman of the Board of Comscore. “Through his Board service and longstanding investment in the company, he already has a strong understanding of the business, our mission and the opportunities ahead. We are excited to welcome him into this leadership role as we move into our next phase of growth.”

During his tenure as CEO (and previously as CFO) of Comscore, Mr. Carpenter played a critical role in reshaping and strengthening the company. He led efforts to streamline Comscore’s capital structure and operations, strengthen the balance sheet and simplify the business – culminating in the divestiture of Comscore Movies and the elimination of $40 million in senior debt on May 27, 2026.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Jon’s impact on this company has been invaluable,” said Mr. Kline. “He helped drive significant operational, financial and strategic progress across the organization, while also bringing people together around a common purpose. We are deeply grateful for his leadership and dedication to Comscore’s success, and we are pleased that he will continue supporting the company during this transition.”

Mr. McLaughlin added, “I am honored to step into the role of CEO at such an important time for Comscore. Jon has helped build a foundation for the business, and I look forward to working with the team to drive meaningful growth and execute on our strategic priorities.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Comscore further announced the appointment of Stuart Frankel to its Board of Directors. Mr. Frankel brings extensive operating and leadership experience in advertising technology, data analytics and Artificial Intelligence. He is currently a Managing Director of 10X CEO, an advisory and coaching firm for CEOs of high-growth venture and PE-backed technology companies. Earlier in his career, Mr. Frankel was the CEO and co-founder of Narrative Science, a generative AI company acquired by Salesforce in 2021, and was a member of the senior leadership team at DoubleClick, an advertising technology company acquired by Google.

“We are very pleased to welcome Stuart to Comscore,” said Mr. McLaughlin. “His deep expertise in ad tech and Artificial Intelligence, combined with his experience helping technology companies scale and execute, will provide valuable perspective as we continue to advance our strategy and grow the business.”

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FutureFit AI and BHEF Partner to Advance Regional Talent Marketplace Implementation Tools

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FutureFit AI and BHEF Partner to Advance Regional Talent Marketplace Implementation Tools

FutureFit AI and BHEF will provide tools and guidance to help regions turn workforce collaboration into measurable outcomes.

FutureFit AI, a global leader in AI-powered workforce development technology, today announced a strategic partnership with the Business-Higher Education Forum (BHEF) to help regional and state leaders build integrated talent marketplaces that connect learners, employers, and training providers to strengthen pathways to employment and regional economic growth. The partnership will produce a field guide—the Talent Marketplace Playbook—and bring FutureFit AI’s perspective to BHEF’s national network of corporate executives and university presidents.

“The labor market is changing faster than our workforce systems were built to handle,” said Hamoon Ekhtiari, CEO of FutureFit AI. “Most regions have the pieces—the employers, the education providers, the job seekers—but they lack the connective tissue to bring them together into a functioning marketplace that powers stronger economic mobility, filling jobs when businesses need them filled and launching promising careers. That’s precisely the gap this partnership is designed to close. BHEF convenes the exact leaders who can turn that vision into reality, and we’re proud to be their partner in doing it.”
FutureFit AI develops talent marketplace and workforce infrastructure that supports career navigation and skills-based matching across education, training, and employment systems. The company’s platform powers scalable, demand-driven pathways that help individuals move into new opportunities while enabling regions to address talent gaps in critical industries.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo
BHEF is the nation’s leading convener of senior corporate and higher education executives working together to drive education and workforce outcomes. Through its AI & the Future of Talent Collaborative, Center for Work-Integrated Learning Innovation, and national convening series, BHEF connects C-suite leaders and college and university presidents to build solutions that address the most pressing talent challenges facing the American economy, businesses and workers.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“In conjunction with strong regional leadership, talent marketplaces have the potential to change how regions connect people to opportunity,” said Kristen Fox, CEO of BHEF. “FutureFit AI brings the subject matter expertise and experience of building these systems in the field. Together, we’ll give regional and state leaders the insights and roadmap they need to turn collaborative strategies into shared action.”

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Quant Announces AI Agent Ava for AI-First Customer Experience with IBM

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Quant Announces AI Agent Ava for AI-First Customer Experience with IBM

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Chetan Dube, CEO of Quant AI and a recognised pioneer in agentic AI, delivered a featured AI Spotlight Session at the IBM Think Conference on 6 May, presenting a new vision for how organisations can “Reimagine Business with an AI Operating Model.”

Taking to the stage at 10:00am, Dube was joined by Yogendra (Yogi) Goyal, Global Managing Partner and Head of AI First Business Operations at IBM. Together, they explored how enterprises can fundamentally redesign their operating models to embed AI at the core, combining strategic insight with a live demonstration of agentic AI in action.

Held annually, the IBM Think Conference brings together global business leaders, technologists and innovators to explore the future of AI, automation and enterprise technology. It serves as a platform for major industry announcements.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The session provided a forward-looking view of future collaboration between IBM and Quant AI, signalling the next phase of AI-first enterprise transformation. Dube outlined:

‘In three years, every company will be running an agentic enterprise. The challenge is getting from fragmented automation to true end-to-end intelligence. Most businesses are missing the connective tissue – the reasoning layer that links systems, people and decisions together. That’s what makes our work with IBM different: we’re building a true active reasoning conveyor belt that seamlessly connects both AI and humans to unlock real enterprise gains.’

Meet Ava: The AI Agent Transforming Customer Experience

During the session, Dube revealed a demo of the AI Agent Ava, highlighting how agentic AI is being applied in real-world enterprise environments.

Working with IBM, Quant is delivering an AI-powered contact centre solution. It combines AI voice and digital chat capabilities to help policyholders quickly access information and support across a wide range of enquiries, including policies, claims, payments and documentation. The AI agent can authenticate customers, process payments, send forms and seamlessly escalate more complex issues to live agents with full context retained. Supporting both English and Spanish, the initiative aims to significantly enhance customer experience and operational efficiency.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Dube highlighted: ‘Quant delivers outcomes that speak for themselves’:

• Quant’s AI Agent Ava is resolving 84% of calls
• Average call handling time has dropped from 11mins 30 secs to 8mins 30 secs
• First call resolution rates have jumped from 71% to 86%

Yogi and Dube emphasized how Quant AI and IBM are already bringing their collaboration to life with Fortitude Re, a leading provider of reinsurance solutions, to transform how policyholders receive support.

“For 25 years I’ve been working with insurance carriers to resolve this issue, but it was always about incremental solutions. With Quant, it moves to exponential—resulting in a truly AI-first customer experience.”- Yogi Goyal, Global Managing Partner, Business Operations

Dube leads Quant AI, a company focused on developing agentic AI systems designed to operate with increasing autonomy and intelligence. With a background in mathematics and a long-standing focus on cognitive computing, he is widely recognised for advancing the concept of digital workforces and AI-driven enterprise transformation.

Previously, he served as President and CEO of Amelia, where he led a major shift in IT and service management through AI. He has also held an academic position as a Professor at New York University and is a sought-after speaker on autonomics, cognitive computing and the future of digital workforces.

He has been recognised as one of Forbes’ “Nine Greatest AI Minds to Watch” and contributes to global conversations on the ethical and transformative implications of AI.

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VistaCreate Launches AI Writer, Bringing AI-Powered Copy Assistance Directly Into the Design Workflow

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Nexxen Launches MCP & Agent-to-Agent AI Integrations to Platform

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VistaCreate launches AI Writer, a built-in AI tool that helps users generate, edit, rewrite, and translate copy directly in the editor.

VistaCreate, the online graphic design platform for creators, marketers, and small businesses, announced the launch of AI Writer, a new built-in AI-powered writing assistant designed to help users generate, edit, rewrite, adjust tone, and translate text without leaving the editor.

Integrated directly into the VistaCreate design workflow, AI Writer enables users to refine copy in real time while working on social media posts, ads, presentations, and branded content—eliminating the need to switch between external writing and editing tools.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“AI tools should simplify creativity, not complicate it,” said Vladlena Chuvashova, Marketing Director at DepositPhotos & VistaCreate. “Today, creators and small businesses are expected to produce high-quality content faster than ever, often across multiple formats and channels. With AI Writer integrated directly into VistaCreate, users can generate, refine, and adapt copy without interrupting their creative workflow. This launch reflects our broader mission to simplify and accelerate content creation, making professional design and communication tools more accessible to everyone.”

AI Writer combines AI-assisted text generation with editing and localization capabilities, allowing users to:
1. Generate new copy from prompts
2. Rewrite and rephrase text
3. Correct grammar and spelling
4. Shorten or expand copy to fit layouts
5. Adjust tone and style
6. Translate content into multiple languages without losing meaning

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

The feature is fully integrated into the VistaCreate editor and can be accessed directly from any text block via the AI Writer icon.

By embedding AI-powered writing support directly into the design experience, the platform aims to help users maintain creative momentum and reduce time spent moving between separate tools.

AI Writer is designed for a wide range of creative workflows, including:
– Social media content creation
– Marketing and advertising design
– Brand asset development
– Presentation design
– Multilingual campaign adaptation
– And more

The feature is available as part of the VistaCreate Pro plan. New users can access AI Writer through a 14-day free trial, while existing Pro subscribers can start using the tool immediately within the editor.

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WSI Helps SMBs Close the Technical Gaps That Are Limiting Visibility in AI Search

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Ace SEO Consulting Strengthens Calgary Digital Growth with Advanced SEO, AEO, and GEO Strategies

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As AI platforms change how businesses get found online, structured, machine-readable websites are becoming essential to staying visible

The way AI-powered search tools retrieve and surface information has changed how businesses earn visibility online, and many small and medium-sized businesses are less visible than they realize. Platforms like Google’s AI Mode, ChatGPT, and Perplexity don’t rank pages the way traditional search does. They retrieve content from sources that are technically structured, semantically clear, and machine-readable. When a website falls short on those signals, a business can be excluded from AI-generated answers, even when its expertise is strong.

This matters because business owners can be doing the right things and still not be seen”

— Valerie Brown-Dufour, President of WSI

WSI, a global network of digital marketing and AI consultants, has identified technical accessibility as one of the most common barriers limiting client visibility in AI search. The finding has become a core part of AdaptiveSEO®, WSI’s framework for helping businesses strengthen discoverability across both traditional and AI-powered search environments.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

For growth-oriented business owners, the issue is practical. A site may look fine to human visitors while still sending weak or incomplete signals to AI systems. Missing schema, poor page structure, and crawlability issues can reduce how often a business is found, cited, or recommended in AI-generated responses.

Closing that gap typically starts with a technical audit of how AI systems are currently reading a site. That means reviewing whether schema markup is present and accurate, whether the page structure clearly communicates the content hierarchy, and whether crawlability issues are preventing AI systems from accessing key pages. In many cases, the solution is not a major rebuild. It is a focused set of corrections that improves how clearly a business can be understood and surfaced by AI systems.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“This matters because business owners can be doing the right things and still not be seen,” said Valerie Brown-Dufour, President of WSI. “A strong business, a useful website, and good expertise are not always enough if AI platforms cannot clearly interpret your content. The good news is that this is often not a complete rebuild. It is about making sure your digital presence is easier to understand, easier to trust, and easier to surface when customers are looking for answers.”

WSI’s AdaptiveSEO® framework guides that process through a five-principle approach, with technical accessibility as the foundation that supports content, authority, and visibility across AI and traditional search alike.

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Pervaziv AI Strengthens Enterprise AI Control Layer with Cortex 4.3 and More Dependable Agentic Engineering Workflows

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Pervaziv AI Strengthens Enterprise AI Control Layer with Cortex 4.3 and More Dependable Agentic Engineering Workflows

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New release improves session continuity, authentication resilience, AI code changes, and enterprise workflow reliability across VS Code and browsers.

Pervaziv AI today strengthened its vision for the Enterprise AI Control Layer with Cortex 4.3, a platform release focused on improving reliability, continuity, governance, and operational trust for organizations deploying AI across software engineering, security, cloud, and enterprise workflows.

As enterprises move from AI experimentation to operational adoption, success depends on more than model performance. Organizations increasingly require reliable authentication, workflow continuity, governance, and the ability to maintain context across multiple tools and environments.

Cortex 4.3 addresses these challenges by strengthening the infrastructure that enables AI to operate consistently across VS Code, browser experiences, connected enterprise systems, and the Cortex web platform.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

### Enterprise AI Is Moving Beyond Simple Chat
AI is evolving from a productivity tool into an operational participant within engineering and security workflows.

Developers use AI for implementation assistance, code reviews, architecture guidance, validation, troubleshooting, and security analysis. Security teams use AI to accelerate threat modeling, investigate findings, and support remediation efforts. Cloud and platform teams are integrating AI into workflows spanning repositories, cloud environments, collaboration systems, and enterprise platforms.

These workflows extend beyond a single prompt or session. Organizations need AI systems that maintain context, preserve continuity, support authentication across environments, and operate within enterprise governance requirements. Cortex 4.3 was designed to address these needs.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

### Building Upon a Broader Enterprise AI Journey
The release continues the evolution of the Cortex platform.

Cortex 3.5 expanded AI-driven operations across AWS, Microsoft Azure, and Google Cloud. Cortex 3.6 broadened enterprise connectivity and workflow integrations. Cortex 3.7 introduced the Deep AI Privacy Scanner to help identify and sanitize sensitive information before it reaches AI systems.

Cortex 3.8 delivered a streamlined AI workspace experience, while Cortex 4.0 advanced the Enterprise AI Control Layer vision by connecting AI coding, security, cloud intelligence, and enterprise workflows within a unified platform.

Most recently, Cortex 4.2 introduced AI Threat Modeling and AI Security Review capabilities that help teams identify risks earlier in the software lifecycle.

Cortex 4.3 focuses on making these capabilities more dependable and enterprise ready.

### Stronger Session Continuity Across Engineering Surfaces
Continuity is a central theme of Cortex 4.3.

Modern engineering teams work across VS Code, repositories, browser consoles, collaboration platforms, ticketing systems, and cloud environments.

Cortex 4.3 improves how conversations, active work, and authenticated experiences remain aligned across these environments. The release strengthens chat restoration, session recovery, refresh behavior, and multi-environment workflows.

The result is a more consistent experience that reduces disruptions and preserves workflow context across longer-running interactions.

### More Dependable Agentic Engineering
The release also strengthens support for controlled AI-assisted development workflows.

As organizations explore agentic engineering, they need visibility into proposed changes, validation before modifications are accepted, and confidence that AI actions remain reviewable and reversible.

Cortex 4.3 improves support for AI-proposed file changes, guided validation, workspace awareness, controlled edit operations, and change presentation workflows.

Rather than emphasizing autonomous AI actions, Cortex continues to focus on human-controlled workflows that combine AI acceleration with enterprise oversight.

### Reliability Across Connected Enterprise Services
Enterprise workflows depend on repositories, collaboration platforms, cloud providers, identity systems, project management tools, and operational services working together.

Cortex 4.3 expands support for connected workflows through improvements to MCP-connected services and integrations spanning GitHub, Slack, Atlassian, Microsoft, Google Workspace, Azure, AWS, and related enterprise environments.

These enhancements help ensure AI experiences remain grounded in the systems where teams already work.

### Browser Intelligence Becomes More Important
An increasing amount of engineering and security work now takes place in the browser.

Developers review pull requests, inspect repositories, investigate incidents, analyze cloud resources, manage tickets, and collaborate through browser-based systems throughout the software lifecycle.

Cortex 4.3 enhances the browser experience through richer context awareness, stronger session persistence, improved chat continuity, and more reliable authenticated workflows.

These improvements help Cortex deliver more relevant assistance within browser-native environments.

### Strengthening Authentication, Governance, and Trust
Authentication and session management received significant attention in Cortex 4.3.

The release improves login recovery, concurrent session handling, authenticated workflow consistency, session cleanup, and multi-environment access management.

As organizations expand AI usage across multiple tools and systems, these capabilities support stronger governance, auditability, and operational confidence.

The platform also introduces more privacy-oriented error handling, helping users resolve issues without exposing unnecessary operational details.

### A Foundation for Enterprise Scale
Beyond user-facing enhancements, Cortex 4.3 expands testing coverage, workflow validation, and regression protection across critical platform capabilities.

These investments reflect Pervaziv AI’s belief that enterprise AI success depends not only on intelligence, but also on reliability, predictability, and operational maturity.

“The conversation around AI has largely focused on model intelligence, but enterprise adoption depends just as much on reliability, continuity, governance, and trust,” said Anoop Jaishankar, Founder and CEO of Pervaziv AI. “As AI becomes embedded into software delivery, security review, cloud operations, and engineering workflows, organizations need more than a coding assistant. They need a dependable control layer that maintains context, visibility, and oversight. Cortex 4.3 is another important step toward making AI a trusted operational partner across the enterprise.”

### Advancing the Enterprise AI Control Layer
The long-term direction for Cortex remains consistent: bringing AI coding, security analysis, cloud intelligence, enterprise integrations, and agentic workflow automation together within a unified platform.

Cortex 4.3 advances that vision by strengthening the reliability layer that connects these experiences and helping organizations move from isolated AI interactions toward coordinated AI-powered workflows.

For developers, Cortex becomes a more dependable partner during implementation and validation. For security teams, it provides greater consistency during review and remediation. For enterprise leaders, it offers a stronger foundation for governed AI adoption within software delivery workflows.

As enterprises continue integrating AI into mission-critical operations, Cortex 4.3 represents another milestone in Pervaziv AI’s effort to build the Enterprise AI Control Layer for secure, intelligent software development.

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