Expanded integrations, enterprise-grade preference center capabilities, and advanced orchestration will help brands collect and activate zero-party data
Ketch, the AI Privacy Company, announced enhanced capabilities for its Marketing Preference Management product to help enterprise brands drive stronger customer engagement and revenue growth through permissioned, “zero-party” data.
AI is reshaping how brands engage customers, raising the stakes for how data is collected and used. Fragmented systems and inconsistent data, however, leave marketers unsure about what they can confidently activate. When consent, preferences, and customer attributes aren’t synchronized across platforms, personalization breaks down and engagement declines. Marketing tools assume permission is handled elsewhere, while most privacy tools are compliance-first, not customer-first. As a result, enterprises are forced into a false choice between growth and governance.
Ketch Marketing Preference Management redefines the collection and activation of high-value customer data by turning permissioning into an always-on, active-everywhere capability for the modern marketer.
Built on Ketch permissioning infrastructure, Ketch Marketing Preference Management enables brands to collect high-value zero-party data – information customers intentionally share with a brand – and activate it seamlessly across complex martech ecosystems, including systems like Salesforce, Segment, and Braze. By unifying consent, communication preferences, privacy choices, and personalization controls in one system, Ketch ensures data is clean, synchronized, and ready for AI-enabled activation.
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“Consent moments are some of the most overlooked real estate in digital engagement,” said Tom Chavez, Co-Founder and CEO of Ketch. “A cookie banner isn’t just a compliance requirement – it’s an opportunity to engage with a prospective customer. We built Marketing Preference Management so brands can converge consent and preference experiences into opportunities for permissioned, zero-party data capture to fuel AI, growth, and customer engagement initiatives.”
Core product innovations include:
- Zero-Party Data Enablement: Progressive, permissioned profiling and dynamic experiences that encourage customers to share declared, high-value data across their digital journeys.
- Data Harmonization: Orchestrated synchronization of consent, preferences, and customer attributes across all activation platforms, AI, and data initiatives.
- Enterprise-Grade Preference Center: A highly customizable, pixel-perfect interface integrating privacy, communication, and personalization controls.
- Plug-and-Play Deployment: Native integrations and streamlined implementation without heavy engineering lift.
Marketing teams often capture data that never reaches the right systems. Preferences become siloed, personalization suffers, and engagement declines – not because trust is broken, but because experiences lack relevance. Ketch helps brands generate more usable customer data, ensure consistency across platforms, and create meaningful dialogue that benefits consumers while driving topline growth.
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“Marketing teams have spent the last decade building increasingly sophisticated ways to activate customer data, but the systems for managing consent and customer preferences still aren’t connected to the channels and platforms where activation happens,” said Jon Suarez-Davis, Chief Strategy Officer at Transparent Partners. “As AI raises the stakes for data quality and trust, brands need unified systems that keep consent, customer preferences, and activation synchronized across channels and throughout the martech stack.”
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