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Picsart Unveils AI Playground, Providing Access to Over 90 AI Models Within One Unified Prompt

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Picsart Unveils AI Playground, Providing Access to Over 90 AI Models Within One Unified Prompt

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Eliminating the need for multiple annual subscriptions – which can total over $3,300 – by consolidating video, image, and audio capabilities from 24 providers into a single design hub.

Whatfix introduces AI Roleplay Training in Mirror, the only platform combining adaptive AI conversations with real system simulations

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Whatfix introduces AI Roleplay Training in Mirror, the only platform combining adaptive AI conversations with real system simulations

For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems

Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage.

With this launch, Mirror evolves beyond system simulation to combine adaptive AI-driven roleplay with realistic enterprise application simulations, enabling frontline teams to practice customer conversations and workflows together in a single, risk-free environment.

Strong Market Momentum 
Mirror’s expansion is backed by rapid enterprise adoption. With the introduction of AI Roleplay in 2025, Mirror’s ARR grew more than 200% year over year. Having raced to $3M ARR in just 6 quarters, Whatfix expects Mirror revenue to grow 3x in 2026, driven by large-scale deployments across customer support and operations teams. Multiple Fortune 100 organizations have already implemented Mirror with AI Roleplay training as part of their frontline training programs, reporting early improvements in metrics such as time-to-proficiency, Average Handle Time (AHT), and Customer Satisfaction (CSAT).

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From System Training to Real-World Readiness
Mirror was launched in 2024 to help enterprises train employees on complex systems without putting live environments—or customers—at risk. As adoption grew, Whatfix identified a broader gap: teams also needed a safe way to practice the most unpredictable part of their roles—customer conversations. AI Roleplay training closes that gap.

While many solutions offer AI roleplay as a standalone capability, they lack system context. Mirror uniquely combines adaptive AI conversations with high-fidelity system simulations, allowing employees to practice what to say and how to work together in the exact environment where performance happens.

This shift reflects a broader change in how enterprises approach workforce readiness in an AI-driven world.

“Despite accelerating enterprise adoption, only about a third of organizations feel very effective today. Simulation teaches process, and roleplay builds judgment and confidence,” said Khadim Batti, Co-Founder and CEO of Whatfix. “With AI Roleplay in Mirror, we’re helping enterprises reduce time-to-proficiency and improve customer outcomes by preparing employees for real-world situations before they go live.”

Key capabilities of AI Roleplay training in Mirror include:

  • Adaptive AI roleplay training conversations that respond in real time to learner inputs, mirroring real customer interactions
  • Rapid roleplay training creation using AI prompts to reduce time and effort to scale practice experiences.
  • Built-in readiness evaluation within simulated workflows, giving leaders clear visibility into performance before go-live
  • Multi-language support to enable consistent, scalable training for global teams

Industry analysts see this convergence of AI roleplay and system simulation as a critical shift in how enterprises enable customer-facing teams.

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“By combining AI-driven roleplay and system simulation in a single solution, Whatfix offers organizations a unified approach to employee enablement—especially for customer-facing roles—allowing learners to safely gain hands-on experience before transitioning to live systems,” said Gina Smith, Research Director at IDC.

Advancing AI-First Enterprise Enablement
AI Roleplay training in Mirror is part of Whatfix’s broader AI-native strategy focused on measurable outcomes and execution readiness. By applying AI to high-impact moments, where employees interact with systems and customers, Whatfix helps enterprises reduce risk, accelerate performance, and deliver better customer experiences at scale.

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Teradata Enables AI Agents to Autonomously Process Text, Images, and Audio at Enterprise Scale

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Teradata Enables AI Agents to Autonomously Process Text, Images, and Audio at Enterprise Scale

Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems

Teradata announced new agentic and multi-modal data capabilities for Teradata Enterprise Vector Store, a unified solution that enables organizations increasingly to harness the full potential of generative AI and autonomous agents across hybrid, cloud, and on-premises environments. Integrated with Unstructured, this release marks a significant evolution in Teradata’s enterprise AI infrastructure, combining multi-modal data integration, agentic capabilities, and advanced hybrid search to unlock new levels of intelligence and efficiency.

*New* Features
Teradata Enterprise Vector Store delivers a complete pipeline—from embedding generation to indexing, metadata management, and AI framework integration—with the following advanced features:

  • Unstructured Integration: Automated ingestion and processing of documents, PDFs, images, and audio with upcoming video support
  • Hybrid Search: Combines semantic and lexical search with metadata-driven techniques for more accurate, context-aware retrieval
  • Multi-Modal Embeddings: Support for text, image, and audio embeddings with richer semantic representations
  • Higher Embedding Dimensions: Up to 8K dimensions for enhanced accuracy and nuance
  • LangChain Integration: Direct integration enabling enterprise-scale RAG pipelines, rapid prototyping to production, and agentic execution that extends beyond search—allowing AI agents to retrieve context and operationalize outcomes through governed actions and autonomous workflow orchestration

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Why Now: The Enterprise AI Challenge
With the explosive growth in unstructured data—which Gartner estimates is growing at three times the rate of structured data—traditional vector databases have proven insufficient for enterprise-scale AI deployments, particularly as AI models become increasingly multimodal, processing text, images, audio, and video simultaneously.

As adoption surges – nearly 80% of companies are already deploying AI agents with most projecting 100%+ ROI from agentic AI initiatives – external research shows enterprises face significant barriers to scaling: fragmented data silos, limited scalability, and lack of unified access to structured and unstructured content alike. These constraints prevent organizations from realizing the full potential of agentic AI at enterprise scale. Closing that gap requires an enterprise vector store built for the scale, performance, and governance that modern AI demands.

Why Teradata: Industry-Leading Scale and Performance

Teradata was built for exactly this moment. Forrester research notes that “high-end scale and performance still require considerable effort, especially when supporting tens of billions of data points (vectors).” Most vector solutions hit practical limits at a few hundred million embeddings. Teradata Enterprise Vector Store was engineered for enterprise‑scale AI, with the ability to ingest millions of documents, thousands of files per hour, and multi‑modal data streams with appropriate configuration and data characteristics.

In combination with Vantage’s proven enterprise architecture, Teradata Enterprise Vector Store has been shown to deliver: linear scalability across billions of vectors and high-dimensional embeddings; 1,000+ concurrent queries without performance degradation; optimized cost structures that eliminate duplicated infrastructure; and enterprise-grade governance across cloud, on-premises, and hybrid environments.

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How Enterprises Will Use It

Teradata’s integrated approach, in partnership with Unstructured, eliminates the complexity of point solutions by automatically parsing and transforming unstructured data into high-quality embeddings and unifying structured and unstructured data within a single governed platform. This enables AI agents to autonomously access comprehensive enterprise context and execute complex workflows without manual intervention.

Process Diverse Data Types at Scale: Through the Unstructured partnership, organizations can automatically parse and transform documents, PDFs, images, and audio into high-quality embeddings at enterprise scale. This enables AI systems to reason across vastly different data sources with shared semantic understanding.

Real-World Example: Healthcare Visual Q&A: Medical institutions combine structured patient records with clinical notes, medical images, and audio dictations to support faster diagnosis and treatment planning. Teradata-LangChain agents orchestrate a governed workflow that applies vision models, runs multi-modal vector search, and grounds responses with trusted documentation—delivering explainable, source-traceable results.

Enable Autonomous Workflows: AI agents can independently retrieve context, take action, and orchestrate complex workflows through seamless LangChain integration, transforming AI from simple chatbots into fully autonomous, production-grade systems capable of sophisticated decision-making.

Real-World Example: Insurance Claims Automation: Claims adjudication agents process damage photos and policy PDFs alongside structured claims data, extracting information from images and documents while cross-referencing coverage rules and claim history—delivering faster, explainable decisions with full audit compliance.

Deliver Context-Aware Intelligence: Hybrid search combines semantic vector search with lexical and metadata-driven techniques while fusion search enables unified retrieval across structured and unstructured data. This multi-layered approach can help dramatically improve reliability and reduce AI hallucinations by incorporating comprehensive context into every query.

Real-World Example: Defense Intelligence: Military organizations transform static camouflage doctrine into adaptive, intelligence-driven protection by having troops capture images of camouflaged assets via secure apps. These images are processed in the Enterprise Vector Store alongside terrain patterns and threat signatures, with LangGraph-orchestrated agents delivering real-time survivability guidance at the speed of the battlefield.

Eliminate Data Silos: Unlike traditional vector databases that operate in isolation, Teradata’s agentic enterprise vector store enables AI agents to simultaneously pull insights from tables, logs, documents, images, and metadata within a single governed environment—eliminating data duplication and pipeline complexity.

Real-World Example: Business Loyalty Agents: Financial services firms build governed agents that combine unstructured policy definitions with structured business data to answer complex questions like loyalty discount eligibility—bridging the gap between documents and databases that SQL alone cannot address.

Accelerate Development and Deployment: Open integrations with SQL, Python, and LangChain enable developers to design and orchestrate autonomous agent workflows that seamlessly access both structured and multi-modal unstructured data using familiar tools and skills—from rapid prototyping to production deployment across cloud, on-premises, or hybrid environments without architectural constraints.

Real-World Example: From Prototype to Battlefield: Defense organizations rapidly deploy secure mobile apps that enable troops to capture field imagery, which is instantly processed through the Enterprise Vector Store with LangGraph-orchestrated agents delivering real-time tactical guidance—demonstrating how familiar development tools enable fast deployment of mission-critical AI systems in demanding environments.

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Alteryx Accelerates its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale

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Alteryx Accelerates its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale

Surpassing $1B in ARR and More Than 380M Automated Workflows Annually, Alteryx One Delivers the Trusted Data Foundation Enterprises Need to Operationalize AI

Alteryx, Inc., a leading AI-ready data and analytics company, announced its next phase of growth at the Gartner Data & Analytics Summit, surpassing $1 billion in ARR and powering more than 380 million automated workflows annually. As enterprises shift from AI experimentation to full-scale execution, demand for trusted automation and AI-ready data has never been higher. With Alteryx One, organizations are operationalizing AI responsibly and accelerating enterprise-scale decision-making.

Enterprises continue to invest heavily in AI, with 89% planning to maintain or increase spending in 2026, as generative and agentic AI technologies promise transformative impact. Yet trust remains a critical barrier: 28% of organizations report limited or no confidence in the accuracy and quality of their data. As companies move from experimentation to execution, reliable data and repeatable workflows have become the foundation for operationalizing AI successfully.

To address these challenges, Alteryx One brings together this strategy — a single platform trusted by thousands of customers that connects data, business context, and AI for insights.

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Scaling AI and Automation with Alteryx One

As enterprises move from AI experimentation to execution, particularly with agentic AI, data remains the defining factor. Nearly half (49%) of leaders cite high-quality, accessible, and well-governed data as the top requirement for AI to reach its full potential. To meet this need, Alteryx One provides a trusted logic layer, a governed, repeatable workflow that captures business logic, preserves lineage, and produces AI-ready outputs. Together, these capabilities enable organizations to operationalize AI responsibly and scale automation with confidence.

Adoption of Alteryx One is accelerating, with thousands of customers upgrading to the new, simplified edition pricing model, making it easier to access advanced AI and automation capabilities. Built-in enterprise security and governance provide the controls organizations need to scale. By seamlessly connecting to enterprise data sources, AI models, and business applications, Alteryx One delivers trusted, governed data wherever it’s needed.

“As AI moves from generating insights to taking action, the stakes fundamentally change,” said Andy MacMillan, CEO of Alteryx. “When automation becomes agentic, inconsistency is no longer just inefficient. It becomes an enterprise risk. AI requires a governed and repeatable logic layer. Without that foundation, organizations don’t just move faster — they scale risk faster than productivity. Alteryx is purpose-built for this next phase, giving enterprises the control, transparency, and confidence to operationalize AI, and giving lines of business the flexibility they need to adapt and change.”

In 2025, Alteryx also celebrated 10 years of its global Community, which now includes more than 750,000 members worldwide. Community members have shared thousands of peer-driven solutions, workflows, and best practices, helping organizations accelerate onboarding, scale analytics initiatives faster, and maximize the value of Alteryx One. This collaborative ecosystem continues to fuel innovation and enables customers to operationalize automation and AI using proven, real-world approaches.

“Alteryx is moving fast, and it’s exciting to be part of the journey,” said Alexander Abi-Najm, of Aimpoint Digital and Alteryx ACE. “The energy around product innovations and the momentum across the Alteryx One platform is apparent. As a longtime active member of the Alteryx community, it’s great to see these tools evolve and expand, making it easier than ever for users to solve complex problems, share insights, and drive real impact across organizations.”

Automation at Enterprise Scale

The need for reliable, scalable automation has never been more evident. In 2025, Alteryx customers executed more than 380 million automated workflows, up from more than 260 million in 2023, highlighting how organizations are moving beyond experimentation to governed, enterprise-wide automation that operationalizes analytics.

At the core of that growth are understandable, visible, governed, repeatable workflows that make it possible to operationalize analytics and enable trusted AI across the business. Alteryx enables organizations to extend automation into new generative AI use cases while maintaining explainable, auditable outputs aligned with enterprise compliance standards. With new generative AI capabilities embedded in Alteryx One, users can interact with data using natural language, accelerate model development, and embed AI-driven insights directly into trusted workflows — helping organizations scale innovation without sacrificing control.

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Business Performance

The momentum behind Alteryx One is reflected in both market performance and renewed leadership focus. In 2025, the company surpassed $1 billion in annual recurring revenue (ARR), signaling strong enterprise adoption and long-term customer commitment. Alteryx was also recognized in G2’s 2026 Best Software Awards for Best Analytics Software Products, underscoring continued product leadership and high customer satisfaction.

At the same time, Alteryx has expanded its cloud data platform ecosystem, including a deepened partnership with Google Cloud. This collaboration enables customers to work directly with cloud-scale data and accelerate analytics and AI initiatives in modern cloud environments.

At the Gartner Data & Analytics Summit in Orlando this week, the company also introduced a refreshed brand identity reflecting its evolution into a unified platform for AI-powered analytics and enterprise-scale automation. With Alteryx One at the center of this evolution, the company is redefining how enterprises scale AI and automation responsibly, providing the trusted foundation needed to drive intelligent outcomes.

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Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure

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Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure

Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale.

Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities.

Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must now satisfy modern regulations with fewer resources and an aging workforce. Many municipalities are investing in sensor networks to monitor their infrastructure, but most IoT platforms stop at data collection and alerts. The gap between what sensors detect and what operations teams can address is often bridged manually, causing delays, inefficiencies, and errors.

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Flowfinity Streams directly addresses the crucial challenge of integrating sensor data and operations. Unlike other platforms that route alerts and information across multiple disconnected systems, Flowfinity Streams connects sensor data, work orders, compliance, and reporting in a single, unified environment. Streams combines a purpose-built time-series database with Flowfinity’s innovative no-code workflow automation engine so staff can do more with the resources they have, and IT can retain control of their data storage and structure.

The platform builds on more than 25 years of experience helping organizations modernize field operations and was recently recognized as Low-Code IoT Platform of the Year. In one deployment, a major U.S. metropolitan wastewater utility uses Flowfinity Streams to manage hundreds of remote monitoring sites and more than 1,600 channels of sensor data, integrating information from SCADA systems and remote terminal units. The platform supports EPA compliance, capital planning, and the coordination of daily operations.

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“Most platforms give utilities either IoT data collection or workflow automation, but rarely both—and almost never in a way that allows operations teams to control how the system is configured,” said Larry Wilson, Vice President at Flowfinity. “Flowfinity Streams brings sensor intelligence and operational response together in one platform, giving the people who understand the infrastructure best the tools to act quickly and effectively.”

As municipalities face growing pressure on their infrastructure, Flowfinity Streams ensures that every sensor investment translates into better operational outcomes.

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Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows

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Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows

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New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents.

Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner 2026 Data & Analytics Summit in Orlando, March 9–11, where Revefi will be exhibiting at Booth 206.

Revefi helps enterprises move AI initiatives from experimentation to production by unifying data and AI operations”

— Sanjay Agrawal

Why This Matters?
The growing complexity of enterprise AI stacks has made observability a top priority for technology leaders. As organizations rapidly deploy AI agents and large language models into production workflows, they face a growing blind spot: the inability to trace what happened, where it went wrong, or what it cost. Revefi’s new capabilities address this directly, providing a unified observability layer across OpenAI, Anthropic’s Claude, Google Gemini, and Google Vertex AI deployments.

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“Enterprises are running dozens of AI agents and making thousands of model calls a day, but most still lack clear visibility into agent behavior, cost, and failure points,” said Sanjay Agrawal, Co-Founder and CEO of Revefi. “We built AI Observability and Agentic Observability to give data, AI, and engineering teams the visibility and actionable insight they need to manage AI infrastructure with confidence. Revefi helps enterprises move AI initiatives from experimentation to production by unifying data and AI operations.”

Full Observability Across LLMs and Agents
Revefi’s AI Observability delivers benchmarking across models including GPT, Claude, and Gemini, along with throughput metrics in tokens per second and failure rate tracking across providers and time windows. Searchable, filterable activity logs capture prompts and responses, helping teams investigate failures, latency spikes, and cost anomalies.

Revefi’s Agentic Observability provides attribution from user interaction to agent execution to model response, including latency, volume, prompts, and responses across multi-model workflows. This helps teams monitor both simple and complex AI deployments, making each step easier to inspect, troubleshoot, and audit.

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Dataiku Launches the Platform for AI Success

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Dataiku Launches the Platform for AI Success

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An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies

Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce

Dataiku announced the launch of the Platform for AI Success, a strategic evolution of its enterprise AI platform designed to take enterprise AI from pilots into trusted and measurable business performance.

With the launch, Dataiku is setting a new standard with three first-to-market products: Dataiku Agent Management for cross-platform agent governance and business impact validation; Dataiku Cobuild for AI-assisted agent building in a visual, inspectable environment; and Dataiku Reasoning Systems for industry-specific decision intelligence delivered by teams of agents. Together, the new offerings redefine how enterprises build, connect, control, and scale AI systems.

The launch will be showcased at the Gartner Data & Analytics Summit in Orlando, March 9–11, Booth 401, where Dataiku will demonstrate how organizations can move beyond pilots to accountable, performance-based AI at enterprise scale.

“To achieve true AI success, enterprises face a critical conundrum,” said Florian Douetteau, co-founder and CEO of Dataiku. “Without bringing everyone into the building process, AI initiatives won’t be relevant or accepted; without orchestrating complex, modern technologies, AI will be too naive to have a meaningful impact; and without governing AI at every single step, it will never move beyond the proof-of-concept phase. We built our platform specifically to solve this exact roadblock.”

A Single Orchestration Layer for All Enterprise AI
AI is spreading across clouds, models, agents, and applications faster than most organizations can control it. In multi-vendor environments, fragmentation leads to duplicated work, inconsistent performance, governance blind spots, and rising operational risk. Without a unifying control layer, enterprises struggle to prove impact, manage cost, or defend decisions made by AI systems.

The Platform for AI Success provides that missing layer. It connects data platforms, enterprise systems, foundation models, and third-party agent frameworks in one governed environment. Dataiku integrates with all of them and depends on none. This allows organizations to preserve the freedom to use the best technology for each use case, avoid vendor lock-in, and maintain centralized oversight of AI performance across the enterprise.

Within a single platform, teams can build, validate, deploy, monitor, and manage AI systems with embedded governance and measurable business accountability.

The platform unifies three essential dimensions of enterprise AI:

  • People: enabling domain experts, analysts, and engineers to contribute safely and productively at scale.
  • Orchestration: coordinating data, models, agents, and decision logic into enterprise-grade systems.
  • Governance: embedding visibility, validation, and performance measurement from design through ongoing operations.

New Capabilities Powering the Platform for AI Success
To support this evolution, Dataiku is introducing major new products:

Dataiku Agent Management: Measuring Business Value, Not Just Agent Uptime
As agents spread across enterprise systems, most monitoring tools are limited to observing whether they are running, with no ability to determine if they are actually delivering value.

An agent can be technically healthy while still failing the business — a blind spot that is increasingly common in organizations worldwide.

Designed as a standalone product, Dataiku Agent Management provides cross-platform visibility, governance, and business-impact measurement for every agent in operation, regardless of the system where it was created or runs. It evaluates agents against defined business KPIs, flags performance drift or cost concerns, and triggers governance workflows based on risk threshold and regulatory requirements.

Organizations can finally answer the questions that matter: What is running? What decisions are being made? What is my risk exposure? And, is this agent actually worth keeping in production?

Dataiku Agent Management Early Access Program is available today.

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Dataiku Reasoning Systems: Governed Orchestration Across Data, Models, and Agents
More than automation, Dataiku Reasoning Systems are coordinated, governed decision environments designed to scale institutional expertise into operational intelligence.

They unify data, models, agents, business rules, and human-defined decision logic into a single operational environment. Rather than deploying standalone agents for discrete tasks, enterprises can orchestrate governed decision systems that reflect how their business actually operates, embedding company and industry-standard reasoning directly into workflows while maintaining transparency and oversight.

The Dataiku Reasoning System for Manufacturing Operations is available now, with Supply Chain and Financial Risk scheduled for release later in 2026.

Dataiku Cobuild: Business-Friendly AI Pipeline and Agent Generator
Launching in June 2026, Cobuild allows users to describe a business objective in natural language and generate a complete AI project within Dataiku’s visual interface, including pipelines, models, agents, and applications as governed, traceable workflows.

Unlike AI coding assistants or “vibe coding” that produce opaque scripts, Cobuild creates a structured visual flow that users can review step by step, validate assumptions, and approve before deployment. Cobuild translates business intent into executable logic, while Dataiku’s execution engine handles environment configuration, resource provisioning, and deployment in a controlled, repeatable way.

The result is AI-assisted development with full transparency and control.

From AI Activity to AI Performance
The Platform for AI Success reflects a broader market shift. For companies around the world, competitive advantage no longer comes from access to models alone. Rather, it is the ability to coordinate AI systems across enterprise environments, empower business experts to contribute, and embed governance from design through ongoing operations.

“No amount of prompt engineering replaces structured orchestration,” said Clément Stenac, co-founder and CTO of Dataiku. “Real enterprise decisions require data feeding models, models informing agents, and agents controlled by a necessary combination of explicit business rules and human oversight. That coordination layer is missing in most deployments, so the Platform for AI Success is designed to fill that void.”

By positioning itself as the independent orchestration layer across infrastructure and vendors, Dataiku aims to help enterprises scale AI responsibly while maintaining agility in their technology choices.

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Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

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Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

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Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments.

The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC Board’s ratification process and confirms that Zefr meets the MRC’s rigorous standards for valid, reliable and effective safety and suitability classification at the individual content level, rather than relying on broad, property-level classifications.

This milestone builds on Zefr’s recent MRC accreditation for independent third-party viewability reporting on YouTube, further expanding the scope of MRC-accredited reporting Zefr provides to advertisers across the platform. Together, these accreditations reinforce Zefr’s role in delivering independent, standards-based reporting across both how ads are viewed and classified on YouTube.

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The accreditation applies to content-level brand safety verification and suitability classification, which evaluates individual pieces of video content rather than applying classifications at the channel or publisher level. This approach allows advertisers to assess suitability based on the specific content adjacent to their ads.

“The MRC congratulates Zefr on earning accreditation for third-party Content-Level Brand Safety and Suitability content-labeling and reporting of Google YouTube for the submitted inventory and environments” said George Ivie, MRC CEO and Executive Director. “This important achievement represents the first such accreditation for a third-party platform integration and demonstrates Zefr’s commitment to rigorous industry standards as well as provides the marketplace with greater transparency and accountability regarding safety and suitability across YouTube.”

“is a watershed moment for Brand Safety. Historically, many of the industry’s challenges stemmed from relying on property-level controls rather than true content-level measurement. Now, advertisers can have greater confidence that content-level safety measurement is robust and accurate,” said Rich Raddon, Co-Founder and Co-CEO of Zefr. “Following YouTube’s accreditation of Google Content Level YouTube Brand Safety and Suitability, Zefr is proud to be the first third party Company in this ecosystem to offer this accreditation, alongside MRC-accredited free viewability metrics.”

The accreditation reflects an independent audit conducted by an MRC-approved CPA firm, evaluating Zefr’s methodologies, controls, data governance, and reporting processes.

As brands continue to demand greater accountability and precision in digital media measurement, this accreditation underscores Zefr’s role in advancing industry-trusted, content-level standards for brand safety and suitability on YouTube.

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KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion

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KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion

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KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion.

KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium IPs including Lionsgate, Porta dos Fundos, Turma da Mônica, and Cinépolis.

The announcement comes amid accelerated growth in the FAST (Free Ad-Supported Streaming TV) sector across LATAM, where KIVI has positioned itself as an exclusive AdTech partner for premium media groups in the region.

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KIVI serves as the exclusive CTV monetization partner in Latin America for SOFA DGTL, operating as the commercial and revenue optimization engine for their FAST channel strategies. Furthermore, KIVI is pleased to announce a strategic partnership with Lionsgate in Mexico and Brazil, with select titles from the global studio’s 20,000+ title film and television library slated to join KIVI’s monetization portfolio in the near future.

Through these alliances, KIVI brings a diverse range of premium IPs to the market – including regional powerhouses such as Porta dos FundosTurma da Mônica, and Cinépolis, alongside anticipated global hits. By providing end-to-end AdTech infrastructure and yield management, KIVI effectively bridges these iconic titles with sophisticated CTV demand.

Felipe Cortelezzi joins KIVI following senior leadership roles at Paramount and Pluto TV, as well as Playmaker Capital. He joins an elite roster of industry veterans from leading organizations such as Meta, TV Globo, Canela, Olympusat, Sony, A+E Networks, Aleph, E-Planning, among others. This collective expertise across the digital and linear landscapes reinforces KIVI’s position as a regional powerhouse in CTV strategy.

“The Board’s decision reflects Felipe’s proven ability to scale revenue operations in high-growth media environments,” said the Board of Directors. “His mandate is to lead our collective of media veterans in maximizing revenue through KIVI’s AdTech infrastructure, utilizing strategic distribution expansion as a catalyst for high-scale monetization.”

“KIVI has built a strong foundation connecting premium content owners to measurable CTV demand,” said Cortelezzi. “By combining end-to-end distribution with advanced creative and disciplined commercial execution, we are uniquely positioned to scale revenue performance across LATAM and US Hispanics.”

With teams based in the United States, Brazil, and Argentina, KIVI continues to position itself as a structured, scalable FAST monetization authority in Latin America, operating at the intersection of content, distribution, and AdTech performance.

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CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation

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CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation

CallMiner

New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency

CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, and more flexibility, enabling organizations to act faster, automate smarter, and improve customer outcomes.

With the introduction of advanced AI classifiers, CallMiner makes it easier than ever to automatically categorize, interpret, and visualize customer conversations across channels and languages. AI classifiers are created based on analysis of recent interactions specific to each company, capturing full contextual intelligence. The result is deeper insights that support agentic AI discovery, efficiency, and business decisions.

Adding to CallMiner’s collection of AI classifiers, which already include reason for contact, outcome, and named entities, organizations can now use AI classifiers for whole-contact sentiment analysis. AI sentiment detection goes beyond traditional methods to accurately identify positive, neutral, and negative tones in context — even in domain-specific language, mixed emotional states, or short-form messages like voicemails and chat. Designed with transparency, explainability, and human oversight in mind, this new functionality reflects emerging industry standards and regulatory guidance, such as the EU AI Act, while enabling organizations to continue benefiting from traditional category creation for precise, custom use cases, like coaching and agent performance.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Further, new customizable summary capabilities allow organizations to tailor AI-generated interaction summaries to their own goals, compliance requirements, and preferred formats. This includes customer experience summaries, improving service by giving agents an instant view of prior interactions and important knowledge in real time. Unlike platforms that offer a single summary approach, CallMiner’s customizable templates give users the ability to write custom prompts from scratch or adapt pre-built templates for faster deployment, ensuring the most relevant conversation insights are captured every time.

With these features added to CallMiner’s industry-leading CX automation platform, organizations gain:

  • Advanced business intelligence through the integration of AI classifiers with CallMiner AI Assist, CallMiner’s natural language agentic AI interface
  • Greater visibility into conversation insights through fully automated classification paired with rich dashboard visualizations, including tree map, stacked bar, and Sankey views
  • Increased flexibility in capturing insights with customizable interaction summaries, easily edited, tested, and adapted to any team, use case, or business requirement
  • Streamlined automation workflows and faster action via seamless export and integration options across business systems

“At CallMiner, we’re not just keeping pace with the industry, we’re setting the bar for innovation,” said Bruce McMahon, Chief Product Officer at CallMiner. “These latest advanced AI capabilities build on our market-leading platform, delivering deeper insights, greater flexibility and ease of use, and faster time-to-value. We remain focused on strengthening our foundational intelligence layer, enabling smarter CX automation, agent augmentation, and agentic AI discovery, and helping organizations achieve measurable improvements in efficiency and customer experience.”

With these innovations, CallMiner reinforces its position as the trusted partner for enterprises seeking to unlock more insight from their customer interactions and drive smarter AI-driven automation strategies.

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Data Management Overtakes Cost and Talent as Top AI Challenge as 65% of Enterprises Race to Build Reliable Agentic Capabilities

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Data Management Overtakes Cost and Talent as Top AI Challenge as 65% of Enterprises Race to Build Reliable Agentic Capabilities

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“Significant” investment in AI has tripled compared to the previous year and half of organizations are now committing more than 20% of their total tech budget to scaling AI initiatives.

As AI investment soars, the race for agentic is outpacing the modern data infrastructure required to support it. This is according to a new Semarchy survey of 1,000 global C-level executives across the UK, US and France, which shows data management (51%) is now viewed as a single most pressing challenge, surpassing both cost and talent.

With half of leaders currently implementing AI initiatives without Master Data Management (MDM) foundations (51%)1, and a third without enforcing data quality standards (38%)2, many are at risk of rendering their new agentic capabilities fundamentally unreliable, increasingly costly, and impossible to scale.

Poor Data Foundations Already Causing Project Delays and Compliance Issues

The new report also reveals the direct consequences of lacking data foundations have already been felt. Last year, one in five leaders experienced AI project delays due to data quality concerns (22%), operational inefficiencies from unreliable data (21%), or compliance issues linked to data protection regulations (19%).

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

While only 50% of leaders had prioritized ethics and regulation of the use of AI in their organisation in 2025, that focus has rapidly formalized; this year 77% of leaders have fully integrated AI considerations into their data governance policies. This shift suggests that many are now retrofitting compliance under pressure rather than having built it proactively from the start.

Optimism Surges Despite Acknowledged Skills and Strategy Gaps

The challenges haven’t stemmed business leaders’ rapidly increasing optimism around reaching their AI goals (doubled to 92% from 46% in 2025’s survey), with nearly two-thirds (65%) of leaders now also pushing to develop agentic data management capabilities this year. Yet most acknowledge that their organization’s overall data skills (83%) and strategy (82%) are holding them back from reaching their full potential.

As a result, just under half (48%) are investing in a DataOps approach this year to bridge the gap – applying software engineering discipline to data delivery, with the aim of ensuring rapid, reliable delivery of high-quality data products.

“We are seeing a stark divide,” says Craig Gravina, Chief Technology Officer at Semarchy. “One half of leaders building on strong MDM foundations are positioning themselves to deliver trusted data products – the essential building blocks for scaling agentic AI reliably. The other half aren’t just lagging behind; they are actively accumulating AI technical debt. Trying to scale agentic AI on top of fragmented data foundations and a disjointed strategy isn’t just inefficient – it creates a compounding liability that could do significant long-term harm to the business.”

Data Leaders Sidelined from AI Strategy Despite Critical Role

“The disconnect between ambition and reality often starts at the top,” Gravina adds. “It’s alarming that while data management is the single biggest hurdle, only 7% of CDOs and 18% of CIOs are viewed as holding a chief role in their organization’s AI strategy. You simply cannot separate the AI vision from the data reality. When the architects of your data infrastructure are sidelined from the strategy room, execution gaps are inevitable.”

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Devnagri AI Launches Speech AI to Power Multilingual Voice Workflows for Enterprises

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Devnagri AI Launches Speech AI to Power Multilingual Voice Workflows for Enterprises

About - Devnagri

New capability expands Devnagri’s Sovereign Language Infrastructure with enterprise speech recognition and voice generation for multilingual digital systems.

Devnagri AI, the Sovereign Language Infrastructure company for regulated and enterprise-scale organizations, announced the launch of Speech AI, a new capability designed to enable multilingual voice interactions across enterprise systems and digital customer journeys.

Speech AI expands Devnagri’s language infrastructure platform by introducing two core voice technologies: the Conversational Speech Layer (Automatic Speech Recognition or ASR) and the Enterprise Voice Generation (Text-to-Speech or TTS). Together, these capabilities allow organizations to convert spoken language into structured digital data and generate natural voice responses in all major Indian languages, enabling scalable voice-driven experiences across applications, contact centers, and service platforms.

As voice increasingly becomes the preferred interface for digital access in India, Speech AI addresses a growing gap between enterprise systems and multilingual user behavior. While many digital platforms remain optimized for English-first interactions, most of India’s internet users prefer to communicate in regional languages.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Devnagri’s Speech AI supports 15+ major Indian languages, including Hindi, Punjabi, Tamil, Telugu, Marathi, Malayalam, Bengali, Gujarati, and Odia, and can process real-time speech-to-text and generate natural, expressive voice responses. The platform captures linguistic nuances such as accent, rhythm, tone, and contextual intent, enabling voice interactions that feel natural and culturally aligned.

The new capability enables enterprises to deploy voice-powered workflows across high-impact journeys, including multilingual contact centers, voice-based KYC and onboarding processes, collections automation for financial services, and government citizen helplines.

Speech AI is designed as part of Devnagri’s broader language infrastructure platform, which sits between enterprise systems and AI models to orchestrate multilingual communication across digital workflows. Rather than functioning as a standalone voice API, the capability integrates directly into enterprise applications such as CRMs, contact center platforms, mobile applications, and digital onboarding systems.

“Voice will define the next phase of digital access in India,” said Nakul Kundra, Co-founder of Devnagri AI. “Speech AI extends Devnagri’s language infrastructure into the voice layer, enabling enterprises to design systems that can listen, understand, and respond in the languages people actually speak. Our goal is to help organizations build multilingual digital experiences that are both inclusive and enterprise-ready.”

The launch of Speech AI reinforces Devnagri AI’s broader mission to remove language barriers across digital journeys. The company works with enterprises across sectors, including BFSI, digital platforms, government, and the D2C sector, enabling multilingual communication across websites, applications, documents, and now voice-enabled systems.

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Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search

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Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search

AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions across categories.

But faster discovery doesn’t always mean better decisions. The past holiday season made that clear: while  75% of purchases occurred online, shoppers were nearly five times more likely to experience regret compared to in-store buyers. In an environment shaped by tighter budgets and heightened price sensitivity, convenience without confidence can quickly lead to impulse purchases shoppers wish they’d reconsidered.

Looking ahead to 2026, brands that focus solely on speed and frictionless checkout will struggle. The next wave of e-commerce growth will be led by brands that pair AI-driven discovery with trust, transparency, and the signals shoppers need to feel confident saying “yes” the first time.

AI is Reshaping How Customers Search

Across product categories, from high-engagement electronics to lower-consideration accessories: AI amplifies the signals it’s given. High-quality signals lead to smart decisions.

Traditional keyword-driven search forced shoppers to compress intent into a few words. AI now enables broad, natural-language queries, letting shoppers explore and compare before even knowing exactly what they want. But broader intent requires richer signals via real-world experience captured in ratings, reviews, and Q&A. Brands that invest in these authentic signals earn visibility in AI-driven discovery, while those relying solely on SEO or keywords risk falling behind.

Consider a shopper searching for a “quiet vacuum for a small apartment with pets.” An AI tool knows to pull from detailed sources mentioning noise level, square footage, pet hair pickup, and durability over time. Products backed by verified reviews with photos and real-world context surface first. Those without that depth of feedback are filtered out entirely, regardless of brand recognition or ad spend. In this scenario, visibility isn’t driven by which brand markets the best, but by which is most accurately represented by their customers.

This shift matters because AI-driven search fundamentally changes what products get surfaced. The best signals come from context. Unlike traditional keyword search, AI relies on these contextual signals to interpret intent and evaluate options

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Research from Yale and Columbia shows that ratings and reviews don’t simply influence purchase decisions — they also shape product visibility. Their findings highlight that review volume and average rating play an outsized role in how products surface and are evaluated in digital environments. As AI-powered shopping tools increasingly guide discovery, brands with a strong base of authentic customer reviews are more likely to appear in recommendations, while those with limited or weak review signals risk becoming less visible to prospective buyers.

High-quality reviews also address one of retail’s biggest challenges: regret. Detailed feedback, photos, and videos give shoppers confidence before they buy, reducing impulse purchases and increasing satisfaction. In fact, new research found 59% of shoppers consider reviews extremely important, 71% prefer reviews with visual content, and while roughly 45% are open to AI-generated summaries, that trust depends on access to the unedited, original reviews beneath them.

In short, consumers want the efficiency of AI, but they demand authenticity. And in AI-driven commerce, authentic user-generated content is foundational.

Trust Is Built on Authentic Content

Success is measured in lifetime value, credibility, and repeat purchase behavior – not just holiday sales or quarterly revenue. UGC is always on. And that’s why companies embracing authentic content can use AI as a force multiplier for engagement, trust, and long-term customer value.

But here’s the catch: AI recommendations aren’t inherently trustworthy. They reflect the quality of the data they ingest. That’s why content integrity is critical and requires intentional systems, including robust moderation and verification, to ensure reviews are legitimate and reflective of real experiences. Once content becomes authentic and diverse, consumers can trust AI as a credible shortcut to the right product. Without that foundation, brands risk misleading shoppers.

The bottom line: AI isn’t inherently a “spend more” or “save more” tool. It amplifies the signals it receives. For marketers, investing in authentic, high-quality, contextual content is no longer optional. For shoppers, AI is a guide to smarter, faster, and more confident decisions, but not a replacement for judgment.

In the age of AI search, the brands that thrive will let customers’ voices speak for them, ensuring the signals feeding AI are credible, comprehensive, and trustworthy. For consumers, the takeaway is simple – use AI to make better decisions, but always double-check that guidance reflects real-world experience. Companies and shoppers alike can mutually benefit from AI search by adapting responsibly, embracing authenticity, and meeting each other where discovery is happening.

KLOTA Expands E-Commerce Toolkit with Expert-Led SEO and Google Ads Audit Services

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Amagi Report Finds Applied AI Moving Into Core Media Workflows; FAST Viewing Rises 21%

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Fixed-price, manual audits with prioritized action plans join KLOTA’s growing suite of diagnostic tools for online retailers.

KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans within days.

We see too many e-commerce businesses running Google Ads campaigns or working on SEO without a clear picture of what’s actually holding them back.”

— Anders Karlsson

The new audit services expand KLOTA’s existing toolkit, which already includes the free AI Visibility Analyzer and Shopping Feed Analyzer launched in late 2025. While those automated tools provide quick diagnostics, the new SEO and Google Ads audits are manual, expert-led reviews designed for businesses that need deeper analysis and hands-on recommendations.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

SEO Analysis: Technical Audit Built for Online Retailers

The SEO Analysis examines a website from Google’s perspective, covering technical SEO, on-page optimization, content quality, and backlink profile. The audit identifies what may be preventing better rankings and delivers a prioritized list of recommendations sorted by potential impact. Each recommendation includes what should be done, why it matters, and an estimate of implementation complexity. The service is priced at SEK 5,900 (approx. EUR 520) with delivery within five business days.

Google Ads Analysis: Manual Account Review for Better ROAS

The Google Ads Analysis is a manual review of the entire Google Ads account, including conversion tracking, campaign structure, bid strategies, keyword selection, search term reports, ad copy, extensions, and Shopping/Merchant Center setup. The audit is designed for advertisers spending at least SEK 10,000 per month (approx. EUR 880) who want an independent assessment of where their budget could be used more effectively. The service is priced at SEK 7,500 (approx. EUR 660) with delivery within ten business days.

Transparent Pricing in an Industry That Often Lacks It

Many agencies require ongoing retainers before offering any form of account or site analysis. KLOTA’s approach makes professional audits accessible as standalone services. Online retailers can use the results to implement changes internally, brief their existing agency, or decide whether to engage KLOTA for further support.

“We see too many e-commerce businesses running Google Ads campaigns or working on SEO without a clear picture of what’s actually holding them back,” said Anders Karlsson, founder of KLOTA. “These audits give them a concrete, prioritized action plan they can act on immediately. No fluff, no generic advice – just specific recommendations based on what we find in their account or on their site.”

A Growing Suite of E-Commerce Diagnostics

With the addition of the SEO Analysis and Google Ads Analysis, KLOTA now offers four diagnostic tools for e-commerce brands: the free, automated AI Visibility Analyzer and Shopping Feed Analyzer for quick self-service checks, and the two new expert-led audit services for businesses that need deeper, hands-on analysis. All four tools are available without ongoing contracts or commitments.

What Both Audit Services Include

• Manual, expert-led review (not automated tool output)
• Prioritized action list sorted by potential impact
• PDF report delivered via email
• Optional 30-minute follow-up meeting included
• Fixed price, no binding contracts, no hidden costs

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Mind-Sync TV Announces Strategic Transition from Web to Global FAST Platforms; Pioneering the “Functional TV” Category in Native 4K

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Mind-Sync TV Announces Strategic Transition from Web to Global FAST Platforms; Pioneering the "Functional TV" Category in Native 4K

Mind-Sync TV, the innovative leader in digital focus environments, announced its official expansion into the Free Ad-Supported Streaming Television (FAST) market.

After achieving significant success as a web-based platform, Mind-Sync TV is scaling its operations to bring its high-end, 4K UHD “Functional TV” experience to millions of connected TV (CTV) households worldwide

Bridging the Gap: From Web to Living Room The transition marks a pivotal moment for Mind-Sync TV. By moving from a browser-based experience to native applications on platforms like Samsung TV Plus and LG Channels, the service is meeting its users where they are most productive. This move allows the company to deliver a broadcast experience that enhances cognitive state rather than competing for it.

The Science of Immersion Mind-Sync TV is built on the philosophy that the most powerful content requires no translation only attention. The channel’s proprietary library of over 100 hours of native 4K content uses immersive visual environments designed to lower cortisol levels and promote a “flow state” for deep work and meditation. More information on their methodology can be found at https://mindsync.tv/.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Unrivaled Engagement Data:

  • Proven Audience: Mind-Sync TV enters the FAST ecosystem with a pre-built community of over 100,000 active users globally.
  • Habitual Viewing: Unlike traditional passive entertainment, Mind-Sync TV session durations typically last for several hours per sitting.
  • Instant Global Scale: The content is entirely language-agnostic, allowing for immediate deployment across the US, Europe, India, and Brazil without localization friction.

A Quote from the Company:

“Our expansion to FAST platforms is a response to our community’s demand for a professional-grade focus environment on the largest screen in the house,” said James Sterling, Chief Strategy Officer at Mind-Sync TV. “We are not just providing background noise; we are delivering a productivity tool that enhances the cognitive state of our viewers worldwide.”

Mind-Sync TV is a premium productivity and wellness network dedicated to elevating mental performance through native 4K immersive environments. Originally established as a high-engagement digital platform, Mind-Sync TV has expanded into the FAST ecosystem to provide broadcast-ready, language-agnostic linear channels for the global streaming landscape.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

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Webtage LLC Sets a New Industry Standard with AI, GEO, and AEO-Integrated SEO Solutions for Local and Global Businesses

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Webtage LLC Sets a New Industry Standard with AI, GEO, and AEO-Integrated SEO Solutions for Local and Global Businesses

Digital Marketing Agency Chicago | Webtage

Webtage LLC launches a new AI, GEO, and AEO powered SEO framework to help businesses adapt to AI search, conversational queries, and evolving digital discovery.

Webtage LLC has announced a strategic shift in its search optimization framework, introducing an integrated approach that combines artificial intelligence (AI), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). The move reflects a broader industry transition toward search environments shaped by conversational interfaces, AI-generated responses, and location-aware discovery.

We are Webtage (web tāzh) – a digital Build + Market firm that delivers sophisticated digital assets and marketing campaigns to transform your business.”

— Snigdha Mazumdar

Founded by Snigdha Mazumdar, the Chicago SEO agency has focused on aligning traditional optimization practices with emerging search behaviors. The newly introduced framework is designed to respond to how users now interact with digital platforms, through voice queries, AI assistants, and context-driven search results, rather than relying solely on keyword-based indexing.

According to the company, the integration brings together three previously separate optimization layers into a single workflow. AI is used to analyze intent patterns and content performance signals at scale. GEO focuses on improving visibility within generative search environments where responses are synthesized rather than listed. AEO ensures that structured and concise information can be surfaced directly in answer-driven interfaces.
Industry analysts note that the timing of this development aligns with rapid changes in search technology. Over the past two years, the growth of AI-powered search experiences has altered how content is discovered and evaluated. Users increasingly expect direct answers, contextual relevance, and conversational interactions. As a result, organizations are reassessing how they structure content and measure visibility.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Webtage LLC stated that its updated methodology emphasizes technical clarity, semantic structuring, and entity-based optimization. Instead of focusing only on ranking positions, the framework evaluates how content is interpreted by machine learning models and knowledge systems. This includes schema implementation, intent mapping, and response-ready formatting.
Snigdha Mazumdar said the initiative was shaped by ongoing changes in user expectations and platform capabilities. She noted that search is evolving from a list-based discovery model to an answer-centric ecosystem, where credibility, context, and clarity influence visibility. The company’s approach aims to provide a structured way to adapt to these shifts while maintaining measurable performance standards.

The announcement also highlights an operational change within the organization. Webtage LLC has introduced cross-functional teams that combine data analysis, content strategy, and technical optimization. The goal is to ensure that insights from AI systems directly inform editorial and structural decisions, creating a continuous feedback loop between performance data and content development.

From a market perspective, the introduction of integrated GEO and SEO services strategies reflects a growing recognition that search optimization is no longer limited to traditional engines. Discovery now happens across AI assistants, voice platforms, and conversational interfaces. This fragmentation has prompted agencies and technology providers to develop more holistic frameworks.

Experts suggest that the shift toward integrated optimization models could influence how success metrics are defined. Visibility in generated answers, citation frequency, and contextual relevance are becoming as important as organic traffic volumes. Companies adopting similar approaches may prioritize information architecture and authority signals over purely keyword-driven tactics.

Webtage LLC indicated that its framework will continue to evolve alongside advancements in generative search technology. The company plans to monitor how AI systems interpret content and adjust optimization practices accordingly. This adaptive model is intended to ensure that strategies remain aligned with changing algorithms and user behaviors.

The announcement does not include financial projections or client-specific outcomes but positions the initiative as part of a long-term research and development effort. By focusing on structural and technological alignment rather than short-term performance claims, the company aims to contribute to ongoing discussions about the future of search.

As digital ecosystems continue to integrate AI at multiple touchpoints, industry observers expect more organizations to explore similar optimization models. Webtage LLC’s announcement signals how agencies are redefining their methodologies to address an environment where search, answers, and generative intelligence increasingly intersect.

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OpenData.org Launches Comprehensive U.S. Entity Dataset with Senzing AI

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OpenData.org Launches Comprehensive U.S. Entity Dataset with Senzing AI

Open Data

Partnership Releases 86 Million U.S. Organization Records Ready to Power Agentic Workflows

OpenData.org, the world’s largest open global entity graph, announced the release of its comprehensive U.S. dataset featuring 86 million organizations, 101 million contacts (people-company relationships), and 142 million locations. The dataset will be available in Senzing-ready JSON format through a strategic partnership with Senzing.ai, the industry leader in agentic entity resolution.

Like an informational Rosetta Stone, OpenData.org provides the missing reference keyset to break down data silos and enable true interoperability.

This landmark release provides a complete view of the U.S. business ecosystem by mapping the comprehensive relationships between organizations, physical locations, and the people who control and operate them. Built from 100,000+ U.S. government agencies and verified regulatory filings, the OpenData.org dataset includes 162 reference identifiers such as LEI, FIGI, ISIN, QCC Code, GERS, and Placekey, enabling unprecedented connectivity across organizational datasets.

Comprehensive Entity Linkages: People, Companies, and Places

The OpenData.org dataset’s unique strength lies in its comprehensive relationship graph that connects the entire business ecosystem. Each organization connects to multiple locations: headquarters, branch offices, registered addresses, and operational sites. The dataset also maps 101 million contacts to their associated organizations.

These linkages enable users to understand the complete context of any business relationship. For example, users can discover all businesses associated with a specific executive, identify all locations operated by an organization, trace ownership structures through corporate hierarchies, and map decision-makers to their business entities. This interconnected view is essential for compliance investigations, risk assessment, investment due diligence, and relationship mapping across the business landscape.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Senzing Integration: Transforming Data Quality and Accuracy

Through the partnership with Senzing, OpenData.org’s U.S. dataset is delivered with world-class entity resolution capabilities that handle the complexities of real-world data. SENZING® purpose-built AI for entity resolution leverages Entity Centric Learning™ and principle-based matching to agentically identify and resolve records that refer to the same entity, handling variations in legal names, DBAs, addresses, and multilingual data. Senzing resolves entities in real time, reveals hidden relationships, and can be deployed in minutes without sending data to the cloud.

“Organizations using the OpenData.org dataset can now immediately benefit from Senzing proven entity resolution technology,” said Jeff Jonas, Founder and CEO of Senzing. “This partnership enables users to quickly match and connect business data across multiple sources, revealing hidden relationships and ensuring data accuracy without requiring entity resolution expertise.”

Comprehensive Coverage for Critical Applications

The OpenData.org U.S. dataset is sourced from official regulatory filings including IRS, Department of Labor, SEC, SBA, USPS, and state and local jurisdictions. The data is available in CSV and Senzing-ready JSON format and is fully aligned with GDPR, CCPA, and global privacy regulations.

The dataset enables critical applications across multiple industries, including KYC/KYB compliance and fraud detection in financial services, private debt and equity evaluation in capital markets, and real-time credit scoring and risk monitoring for business credit. It also supports CRM enrichment and lead generation for sales and marketing, as well as training data for AI models and master data management for analytics platforms.

“Every transaction, relationship, and risk assessment connects back to an organization, person, or location,” said Jose M. Plehn, Ph.D., Founder and CEO of BrightQuery and OpenData.org. “Yet the industry has lacked an open-source alternative with comprehensive coverage beyond public companies. Like an informational Rosetta Stone, OpenData.org provides the missing reference keyset to break down data silos and enable true interoperability.”

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Connamara Systems Enhances ConnCentric with Extensible ETL and Flexible Plugin Framework

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Connamara Systems Enhances ConnCentric with Extensible ETL and Flexible Plugin Framework

Connamara Systems announced a new Plugin Framework for ConnCentric, its configurable, containerized capital markets integration platform. The enhancement introduces advanced ETL (Extract, Transform, Load) functionality and an extensible plugin ecosystem designed to increase flexibility, while preserving operational resilience across modern market connectivity environments.

Building on ConnCentric’s centralized Control Plane architecture and scalable adapter model, the Plugin Framework enables firms to extend and customize connectivity workflows without modifying core services or introducing architectural risk.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

At the heart of the framework is a robust, Java-based SDK that functions as a powerful ETL engine. This architecture enables customers to:

  • Dynamically transform and enrich message flows in real time
  • Bridge modern systems with legacy infrastructure without downstream code changes
  • Develop custom connectors and processors to support proprietary software
  • Extend protocol support within a standardized, containerized execution model

The Plugin Framework strengthens ConnCentric’s existing ability to serve as a centralized, resilient connectivity layer, transforming fragmented integrations into a managed, scalable business asset.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Connamara Systems President Mike Gatny serves on the FIX Trading Community Global Technical Committee (GTC), contributing to industry discussions around next-generation interoperability and continuous trading models. ConnCentric’s extensible architecture reflects Connamara Systems’ ongoing commitment to standards-aligned, future-ready infrastructure.

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Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap

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Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap

ExecAtlas

The integration is available natively in Salesforce, giving revenue teams a single workflow for executive access.

Equilar ExecAtlas announced a data integration with SalesIntel, a signal-first pipeline generation platform trusted by enterprise GTM teams. The partnership brings together trusted executive intelligence from ExecAtlas and AI + human-verified buying committee contact data from SalesIntel, enabling Salesforce users to maintain complete executive records, access verified contact information, and uncover warm introduction paths across key accounts.

“Most Salesforce instances are missing the executives who actually make buying decisions,” said David Chun, Founder and CEO of Equilar, the company behind ExecAtlas. “Sales teams have account records and mid-level contacts, but the C-suite profiles are incomplete, outdated, or absent entirely. This partnership solves that problem by populating Salesforce with verified executive data, surfacing the buying committee at ICP accounts, enriching it with contact information, and revealing paths to power.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Both platforms connect natively inside Salesforce, giving sales teams a single workflow to identify decision-makers, know when intent signals make it the right moment to engage, reach them directly, and activate existing relationships to build trust.

“Knowing who to call is only half the battle. Knowing when, why, and who can open the door is how enterprise deals actually get closed,” said Manoj Ramnani, Founder and CEO of SalesIntel. “That’s exactly what this partnership delivers, SalesIntel’s signal-first buying committee intelligence paired with ExecAtlas’s executive relationship data, so our customers engage earlier, multi-thread faster, and close with fewer obstacles.”

The combined solution addresses a persistent challenge in enterprise sales: incomplete CRM data that forces teams to engage executives without context, current information, or relationship visibility. The ExecAtlas and SalesIntel integration delivers four critical capabilities:

  • Complete Executive Coverage: ExecAtlas populates Salesforce with missing executives at target accounts, adding C-suite and key leadership profiles so teams see the full decision-making unit, not just mid-level contacts already in the CRM.
  • Verified Contact Information: SalesIntel enriches executive records with AI + human-verified email addresses and mobile numbers (up to 95% accuracy), helping teams reach decision-makers with fewer bouncebacks and less manual research.
  • Relationship Intelligence: ExecAtlas maps first-degree connections from shared work history and board affiliations, revealing who inside the organization can facilitate warm introductions to target executives.
  • Real-Time Executive Tracking: ExecAtlas monitors leadership changes daily and updates Salesforce records as executives move roles, triggering timely re-engagement and keeping CRM data current.

This integration reflects both companies’ commitment to helping enterprise sales teams operate with complete executive data, verified contact information, and clear paths to decision-makers.

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Entravision Announces New Leaders for its US Media Business

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Entravision Announces New Leaders for its US Media Business

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Promotions Focus on Customers, Sales and Operations

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