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Icepick Web Design & SEO Expands Services with Google Ads, Cutting Client Cost-Per-Lead 50% in 30 Days

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Icepick Web Design & SEO Expands Services with Google Ads, Cutting Client Cost-Per-Lead 50% in 30 Days

Icepick Web Design & SEO

Fort Worth agency combines SEO expertise with paid search campaigns and custom landing pages to deliver faster results for local service businesses

Fort Worth-based Icepick Web Design & SEO has expanded its service offerings to include Google Ads management and Local Service Ads (LSAs), responding to growing demand from clients seeking faster lead generation alongside their long-term SEO strategies. The expansion, launched six months ago, leverages the agency’s existing keyword research methodology to deliver immediate results while building sustainable organic visibility for local service and home services businesses.

The integrated approach has already produced measurable outcomes. In a recent campaign for a Fort Worth dog training company, Icepick reduced the client’s cost per lead by 50% within 30 days through a combination of custom landing pages, restructured ad campaigns, and strategic keyword targeting using phrase match and exact match parameters. The result demonstrates how Icepick’s SEO expertise translates directly into more efficient paid search performance.

Unlike traditional agencies that treat SEO and paid search as separate disciplines, Icepick applies the same rigorous keyword research process across both channels. The agency creates custom landing pages optimized for conversion, manages Google Ads campaigns with precision targeting, and coordinates Local Service Ads—all while maintaining the client’s SEO foundation. This unified strategy allows Fort Worth businesses to work with a single team that understands their complete digital presence, from website structure to ad performance.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Most service businesses need leads now, not in six months,” said the owner of Icepick Web Design & SEO. “Google Ads delivers qualified leads within two to four weeks while we build their long-term SEO foundation. Once organic rankings improve, their cost per lead drops significantly—it’s the best of both worlds.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The service expansion specifically targets local service businesses and home services companies in the Fort Worth area, including contractors, healthcare providers, professional services, and other businesses that rely on local customer acquisition. Icepick’s combined SEO and Google Ads packages are available now, with the agency handling everything from landing page creation to campaign optimization under one roof.

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GeekyAnts Recognized as a Top 10 Mobile App Development Company in the United States by GoodFirms

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GeekyAnts Recognized as a Top 10 Mobile App Development Company in the United States by GoodFirms

GeekyAnts

GeekyAnts ranks among the Top Mobile App Development Companies in the U.S., global top 10, and seventh in the U.K., according to GoodFirms.

GeekyAnts has been recognized as one of the Top 10 Mobile App Development Companies in the United States, according to rankings released by GoodFirms, a research and review platform that evaluates technology service providers across global markets.

GoodFirms evaluates mobile app development companies based on verified client reviews, service focus, technical expertise, and delivery consistency. Its U.S. directory highlights Top Mobile App Development Companies that support American businesses with iOS, Android, and cross-platform application development across multiple industries.

Alongside its U.S. recognition, GeekyAnts has also secured a top 10 position globally among the Top Mobile App Development Companies listed by GoodFirms. The company has further achieved the seventh position in the United Kingdom for Top App Developers, reflecting its standing across multiple international markets. (Source: GoodFirms)

GeekyAnts operates as a global product engineering and mobile app development firm with teams serving clients in the United States, the United Kingdom, and other regions. The company delivers mobile and web application development, digital product design, and custom software engineering to startups, mid-sized organizations, and enterprises across various sectors, including fintech, healthcare, e-commerce, and software-as-a-service.

Demand for mobile application development continues to rise across the U.S. and U.K. as organizations focus on mobile-first strategies, scalable platforms, and digital customer experiences. Rankings that identify Top Mobile App Development Companies provide buyers with data-driven insights into vendor performance and market relevance.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

GoodFirms states that its rankings are based on verified client feedback and measurable service quality indicators, rather than promotional activity. The top-tier positions represent a limited group of companies that meet higher benchmarks for execution, reliability, and technical capability.

Industry analysts note that third-party research platforms support vendor discovery and comparison in a competitive technology services market. While rankings do not replace project-specific evaluation, they serve as a reference point for organizations seeking experienced mobile app development partners.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The GoodFirms directories include hundreds of companies worldwide. Placement among the Top Mobile App Development Companies across the U.S., global, and U.K. rankings reflects sustained delivery performance and active engagement with international clients.

GeekyAnts’ recognition reinforces its position within the global mobile app development landscape as businesses continue to prioritize long-term engineering partnerships and digital product growth.

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Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations

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AtData Launches Gibberish Detection to Strengthen Fraud Intelligence and Block Bot-Generated Identities

Evertune AI | LinkedIn

Evertune announces Shopping Intelligence to track and optimize product visibility in ChatGPT shopping results

Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations

New capability transforms ChatGPT shopping data into actionable insights for brands and retailers competing in AI discovery

Evertune, the leader in Generative Engine Optimization (GEO), announced Shopping Intelligence, a new capability that tracks how AI models recommend products and translates raw data into actionable optimization strategies. As ChatGPT increasingly surfaces product recommendations with direct purchase links, Shopping Intelligence gives brands the metrics and context needed to compete in this emerging discovery channel that bypasses traditional search entirely.

When users ask ChatGPT product questions like “what’s the best espresso machine under $200,” ChatGPT displays product cards with prices, reviews, and purchase links—showing three to five products rather than ten blue links. Shopping Intelligence captures these AI-powered shopping experiences to show brands when their products appear, how visible they are compared to competitors, and which retail partners drive the most AI discovery.

“Shopping recommendations in ChatGPT represent a fundamentally new channel where consumers never see traditional search results — they see a curated set of products with a clear path to purchase,” said Brian Stempeck, CEO of Evertune. “Shopping Intelligence doesn’t just show brands where they stand, it tells them exactly what to do about it. Which products to promote, which content gaps to fill, which retail partnerships to strengthen. That’s what makes this intelligence actionable.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

From Data to Action

Shopping Intelligence helps brands answer four strategic questions and act on the answers:

  • How often does AI consider consumers ready to buy in your category? Track Shopping Trigger Rate to benchmark your category’s purchase intent and identify opportunity size.
  • When AI shows shopping options, do your products appear? Monitor Shopping Visibility to measure competitive performance and prove optimization impact over time.
  • Which retail partners give you the most AI visibility? Identify which partnerships drive discovery and where distribution gaps exist.
  • How does your pricing compare to competitors, according to AI? See the price ranges and averages AI displays for your products versus competitors, revealing pricing perception gaps and retailer inconsistencies.

Beyond metrics, Shopping Intelligence reveals the “why” behind AI recommendations. When ChatGPT recommends bluetooth headphones for battery life but never for sound quality, brands know exactly where their messaging needs strengthening. When a major retail partner is missing from recommendations, brands can investigate and fix it. When certain topics consistently trigger shopping experiences, brands can align their content strategy accordingly.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Product and Retailer Intelligence That Drives Decisions

Shopping Intelligence provides detailed analysis of every product ChatGPT recommends, including visibility scores, pricing data, and review ratings. The Product Analysis shows which specific products AI favors, which topics trigger recommendations, and which retail partners feature each product—giving brands a complete view of their AI shopping presence and competitive pricing landscape.

The Retailer Analysis reveals which retail partners appear most frequently in shopping recommendations, helping brands prioritize partnerships and optimize product information where it matters most for AI visibility.

All data is exportable and filterable by product, retailer, AI model, topic, or specific prompt, enabling brands to identify patterns and take targeted action.

Shopping Intelligence is available now within the Evertune platform. The feature currently tracks ChatGPT, with support for additional AI models planned as they introduce shopping functionality.

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Revved Digital, an AI SEO Agency, Publishes Definitive Guide to Ranking Factors for AI Search in 2026

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Revved Digital, an AI SEO Agency, Publishes Definitive Guide to Ranking Factors for AI Search in 2026

Revved Digital | AI SEO Agency For Home Service Companies — Revved Digital

Revved Digital releases a comprehensive 2026 AI SEO guide with 65 ranking factors to help local businesses boost visibility in AI search results like Google AI Overviews and ChatGPT.

Revved Digital, a results-driven AI SEO agency helping local businesses grow online, has released what it confidently calls the most comprehensive and practical guide yet on what it actually takes to show up in AI-generated search results. The guide outlines 65 real-world ranking factors that influence visibility across Google’s AI Overviews, ChatGPT, Bing Copilot, and other generative search engines.

As the internet continues shifting from traditional search listings to AI-generated answers, local businesses are left guessing what drives visibility. The problem? Not one single expert seems to agree where SEO ends and GEO (Generative Engine Optimization) begins.

So Revved Digital stopped waiting for consensus and did the work instead – researching, compiling, and organizing insights from the most credible sources available, including Google’s own documentation, OpenAI, industry analysts, and direct platform observations.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The result is a clear, structured guide that breaks down 65 distinct ranking signals into 11 practical categories – from technical structure and brand identity to public trust and user behavior. Each factor includes a visibility impact score and plain-English explanation to help business owners understand not just what matters, but why it matters.

“We built this for business owners who keep hearing about ‘AI SEO’ but aren’t getting straight answers,” said Andrew Palacios, CEO and founder of Revved Digital.

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“There’s no silver bullet or checkbox that gets you into 100% of all AI answers for a specific topic or market, but there are clear patterns – and this guide outlines the ones that consistently show up across platforms.”

The guide is designed for clarity, not confusion. Whether someone runs a med spa, HVAC company, legal practice, or SaaS startup, they’ll find actionable insights on how to become more visible in a search landscape that’s rewriting its own rules.

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Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing

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Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing

Vonage APIs power personalized, omnichannel communications with two-way messaging via SMS, RCS, and WhatsApp, within the Salesforce platform

Vonage, a part of Ericsson announced the launch of Vonage Conversations for Agentforce Marketing (formerly Marketing Cloud). Powered by Vonage Communications APIs, the new solution embeds popular messaging channels like SMS, WhatsApp, and Rich Communication Services (RCS) directly into the Salesforce platform, making it easier for enterprises to connect with customers via their preferred channels.

Vonage software solutions enable Agentforce Marketing users to manage two-way customer conversations from a single, familiar interface, with personalized and intelligent communications that leverage the rich customer data already within Salesforce. Streamlining workflows, the integration means that enterprises can now send timely, relevant messages and automate interactions with a blend of live agents and agentic AI. The agentic AI transforms the customer experience through hyper-personalization at scale, enabling autonomous, always-on two-way conversations, and by seamlessly orchestrating proactive, omni-channel customer journeys.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“The true value of programmable communications is realized when they’re embedded into the platforms businesses use every day,” said Pamela Clark-Dickson, principal analyst, business messaging, Mobile Ecosystem Forum. “By leveraging APIs to embed AI-powered omnichannel conversations into Agentforce Marketing, Vonage enables enterprises to engage customers with rich, two-way messaging, fully integrated into their current workflows. The result is faster execution, deeper personalization, and more meaningful customer engagement.”

Vonage’s AI-powered communications APIs also automate routine tasks, analyzing customer data in real-time to deliver actionable insights, and ensuring consistent, personalized messaging across channels. As a result, Agentforce Marketing users can deliver customer experiences with a single composer that boosts engagement, click-throughs, and conversions, while adhering to regulatory compliance requirements across channels.

Vonage APIs are trusted by enterprises across industries, including retail, finance, and healthcare. They use RCS, a rapidly growing messaging channel that makes messages more visual and interactive – global RCS traffic is projected to surpass 200 billion messages by 2029¹, giving companies a powerful tool to create more engaging customer experiences.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Beyond RCS, non-SMS channels are experiencing explosive growth, with WhatsApp emerging as a cornerstone of business communication. Globally, 57 percent of consumers rely on WhatsApp to engage with businesses or service providers, surpassing SMS usage in EMEA with a 59 percent adoption rate compared to SMS’s 46 percent², highlighting the app’s market dominance. As WhatsApp’s global adoption continues to rise, it remains a key platform for fostering seamless, efficient, and meaningful customer engagement.

“In today’s market, it’s not enough to just send messages; businesses must create meaningful connections across every customer touchpoint,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. “Vonage’s portfolio of communications solutions is built to meet the high-volume demands of the largest brands in the world, delivering unmatched performance and reliability. With the integration of rich, two-way messaging channels like RCS, WhatsApp, and SMS into Agentforce Marketing, Vonage is bringing these messaging capabilities to enterprises around the world. The integration of our APIs with Salesforce Marketing Cloud means marketers can now create personalized, branded conversations that strengthen loyalty, drive enhanced engagement and deliver exceptional customer experiences at scale.”

This launch is part of the Vonage AI Hub, a portfolio of AI-capable, low-code/no-code programmable components that add speed to enterprises’ digital transformation and enable personalized conversations across all customer touchpoints. It expands on the existing Vonage Conversations for Salesforce service to unify customer engagement across Agentforce Marketing, Sales, and Service with cross-cloud integration, while also complementing the capabilities of Vonage Contact Center to deliver seamless, end-to-end customer experiences.

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Trends And Predictions In Community-First, Tech-Enabled Marketing

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Trends And Predictions In Community-First, Tech-Enabled Marketing

If you’re in the marketing world, you’re likely already aware that the only constant here is change. Saying marketing is changing is like saying the sky is blue.

Some skies, however, are bluer than others, just as some changes within marketing are more intense than others. One of the most significant changes in recent memory is the shift toward community-first and tech-enabled strategies. The brands enjoying real traction today aren’t outspending competitors, they’re out-connecting them. The most successful companies pursue not just loyalty but a sense of belonging.

The promise of community-first marketing

Marketing used to revolve around how best to push your message out. That’s no longer the case. It’s now something akin to ‘How do we create something people genuinely want to be part of?’ Besides the obvious retention, the by-products of a user base that feels connected to your work include organic advocacy and product innovation.

Traditional acquisition methods have become expensive and unpredictable and broadcasting is not enough. Beyond cost, this shift is about trust. People trust other people more than brands  and community-first marketing leverages that credibility, turning engaged fans into powerful advocates.

There’s no use complaining about rising customer acquisition cost and shrinking signal quality across paid channels. That’s now a fact of marketing life. A marketer’s time is better spent pivoting towards trust-centric marketing, particularly through user-generated content. Users-turned-creators provide huge return on investment, amplifying messages at low or no cost to the point where they regularly outperform brand-led campaigns. Unlike paid campaigns, community-driven advocacy works even when there isn’t an active budget.

Using tech to supercharge community

Technology has completely reshaped how brands build communities, removing old limitations around geography, scale and how quickly you can understand what people care about. Modern communities are global, incredibly fast and always-on. A creator in Indonesia can duet a TikTok from someone in Brazil within seconds – that kind of spontaneous, organic interaction simply wasn’t possible before.

Tools like BrandWatch, Brand24 and Repsense, come into play here by measuring not only engagement but also sentiment. Social listening enables early detection of sentiment shifts, rising creators and emerging storylines, allowing brands to join conversations in a timely and authentic way. Community hubs now extend onto short-form video and streaming platforms, where shared identity and language develop around trends. These aren’t just channels – they’re fully-fledged ecosystems!

The conversations across social, Discord, comments and streams that community-intelligence platforms aggregate can be turned into actionable insights. For marketers, this is a goldmine. You get a direct view into which topics resonate, which segments are emerging and where your narrative should evolve next. And if you collaborate with your users, you’ll find they help shape content, influence roadmap decisions and become part of the story instead of passive recipients.

A clear example for us was Cooking Fever, a game that’s been thriving for over 11 years. When we analysed community-created content with AI, a clear emotional theme emerged: nostalgia. Players were posting “childhood core” videos, remembering when they first played the game, and sharing moments tied to growing up. We took that insight and leaned into nostalgia across our communication and UA strategy. The results were immediate. Engagement increased, performance improved, and the community itself started creating even more nostalgic content, amplifying the effect.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

What’s next, and why it matters

We’ve moved past the initial stages of community-first marketing, entering a phase where community provides a foundational layer for brand operations. In the coming years, community will evolve from a side initiative to an integral part of brand operations, complementing existing marketing models. AI and social listening will help brands understand real-time community sentiment, guiding product, creative, and communication decisions more effectively.

Micro-communities such as creator pods, regional clusters, or power-user circles will grow in legitimacy, serving as primary sources of advocacy and insight. Short-form video and streaming will continue to dominate, with creators often producing the highest-performing marketing assets.

The future of community-first marketing is a shift from campaigns to ongoing relationships.  The brands set to win will be the ones that listen fast, co-create authentically and nurture community as an ongoing relationship rather than a campaign. When brands stop treating community as a megaphone and start treating it as a relationship, they’ll see improvement in virtually every area. Community isn’t an extra. It’s where belonging happens. And belonging is the most powerful economic driver we have in saturated markets.

Rootquotient Achieves the AWS AI Competency

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Rootquotient Achieves the AWS AI Competency

Rootquotient, a global product engineering company, announced that it has achieved the Amazon Web Services (AWS) AI Competency. This specialization recognizes Rootquotient as an AWS Partner that helps customers and the AWS Partner Network (APN) drive the advancement of services, tools, and infrastructure pivotal for implementing AI technologies, including both generative and autonomous AI systems.

This designation recognizes Rootquotient’s technical expertise and proven customer success across industries in building, integrating, and operationalizing AI-driven solutions using AWS technologies such as Amazon Bedrock.

Rootquotient achieved this designation across multiple categories, including Agentic AI Applications, Agentic AI Consulting Services, Generative AI Applications, and Generative AI Consulting Services.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The recognition differentiates Rootquotient for its technical proficiency in helping organizations move beyond experimentation into production-ready, enterprise-scale AI implementations.

Rootquotient possesses deep expertise in building solutions that can reason, plan, and execute complex business processes. By leveraging AWS technologies like Amazon Bedrock, the company has successfully deployed high-impact systems ranging from intelligent process automation to hyper-personalized content generation.

“Achieving the AWS AI Competency reflects the depth of engineering capability we have built on AWS and our focus on delivering AI systems designed for real-world use,” said Parthasarathi Raghavan, CTO at Rootquotient. “Our team is dedicated to helping customers achieve their goals by leveraging the agility and pace of innovation of AWS”.

The AWS Competency Program connects customers with AWS Partners who possess extensive knowledge and technical expertise in using AWS technologies.

Rather than treating AI as a standalone experiment, Rootquotient helps businesses optimize complex workflows and manage autonomous customer operations through a product-first engineering lens.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Rootquotient leverages this deep AWS knowledge to bridge the gap between sophisticated model development and real-world application, ensuring that AI-driven products are scalable, governed, and purpose-built for measurable business outcomes.

Clients have already seen measurable impact from this approach. “Rootquotient has saved us 25%- 30% of the time we dedicated to our previous software,” said Aseem Saini, Director of Marketing at Ecom Logistics. “Rootquotient is great and flexible. They accommodate our requests and always work toward the success of the project.”

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Xero Introduces Enterprise-Grade Analytics to Empower Small Businesses to Make Smarter, Faster Decisions

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Xero Introduces Enterprise-Grade Analytics to Empower Small Businesses to Make Smarter, Faster Decisions

Xero Logo

Xero’s analytics platform available to millions of businesses, now equipped with customizable, AI-powered insights

Xero, the global small business platform, announced the global launch of its new AI-powered analytics capabilities, setting a new standard for small business intelligence. Millions of business owners now have the ability to access leading analytics, insights, and reporting, and get instant answers to their financial questions directly within Xero.

“Powerful analytics embedded in Xero puts small businesses on equal footing with larger enterprises and enables them to move beyond guesswork and make clear, data-driven decisions with greater speed and confidence,” said Diya Jolly, Chief Product and Technology Officer at Xero. “We know businesses that analyse their financial data regularly see higher average revenue growth, and these tools make it easier than ever to understand performance and maintain a competitive edge.”

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Following its 2024 acquisition of Syft, a leading AI-powered reporting and insights platform, Xero has rapidly integrated the company’s powerful analytics features to put enterprise-grade intelligence into the hands of small businesses. In less than one year since closing the deal, analytics embedded within Xero have been made available to millions of customers worldwide.

Built for the business owner–not highly specialised data analysts–Xero’s analytics platform gives small businesses sophisticated yet easy-to-navigate insights tools, including:

  • Dashboards: customisable views of performance across revenue, expenses, and KPIs
  • Visualisations: graphs and tables to track profitability, cash flow, balance sheet health
  • Cash flow manager: projections up to 180 days, with the ability to scenario plan “what if” outcomes
  • AI insights: AI-generated suggestions and summaries provide a clear explanation of financial data
  • Business health scorecards: create custom scorecards that track key performance metrics alongside external data—like website traffic—for a consolidated view of business health

“These new analytics features from Xero are exactly what I’ve been looking for,” said Macushla Collins, founder at The BD Edge. “Instead of searching for another tool, I can now get the clear financial understanding I need, right within Xero. I’m looking forward to using these insights to feel more confidence in my business decisions.”

This milestone is part of Xero’s broader AI and insights strategy, which includes the recent unveiling of JAX, Xero’s AI financial superagent. Together, these innovations realise Xero’s vision to bring enterprise-grade intelligence to small businesses, delivered with the trust, accuracy, and human oversight that define the Xero brand. With 4.6 million subscribers, Xero continues to successfully balance growth and profitability, recording a 20% increase in first-half revenue to NZD $1.2 billion (to the half year ended 30 September 2025), while delivering an above Rule of 40 outcome.

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IBM Introduces New Software to Address Growing Digital Sovereignty Imperative

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IBM Introduces New Software to Address Growing Digital Sovereignty Imperative

Purpose-built to enable organizations to deploy their own secured, compliant and automated environments for AI-ready sovereign workloads

IBM announced IBM Sovereign Core, the industry’s first AI-ready sovereign-enabled software for enterprises, governments and service providers to build, deploy and manage AI-ready sovereign environments. Organizations around the world are facing a growing imperative to exercise control over their technology infrastructure. Driven by evolving regulatory requirements, and the need for auditable governance, enterprises and governments are seeking self-managed environments where they maintain complete operational authority, particularly as they deploy AI workloads that amplify sovereignty concerns.

Digital sovereignty goes beyond data residency. It encompasses who operates and controls the technology environment, how data is accessed and governed, where workloads execute, and under whose jurisdiction AI models run. Yet most organizations lack a destination to land, modernize, and re-host applications under sovereign control, including applications that will incorporate AI capabilities, and have continuous compliance reporting capabilities. “Gartner® predicts that more than 75% of all enterprises will have a digital sovereignty strategy by 2030, often sovereign cloud strategies1.”

“Businesses are facing growing pressure to innovate while meeting tightening regulatory requirements and recognizing the importance of controlling how sensitive data and AI workloads are accessed and operated,” said Priya Srinivasan, General Manager, IBM Software Products. “This shift is creating an urgent need for sovereign solutions that deliver AI-ready environments. With IBM Sovereign Core, we are helping clients move faster and with confidence— combining openness, compliance, and operational autonomy to meet the demands of the AI era, without the need to sacrifice sovereignty requirements.”

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Sovereignty as a Software Foundation

IBM Sovereign Core will help customers achieve verifiable sovereignty and full operational control. Sovereign Core is purpose-built software to build, deploy, and manage cloud-native and AI workloads under an organization’s own authority, within chosen jurisdictions, built on Red Hat’s open source foundation. Unlike approaches that layer sovereignty controls onto existing architectures, Sovereign Core makes sovereignty an inherent property of the software itself. Organizations can gain:

  • Customer-operated control plane: organizations maintain direct operational authority over software operations, deployment decisions, and system configurations without intermediation from a vendor not in region.
  • In-boundary identity and keys: all authentication, authorization, encryption keys, and access management remain within jurisdiction boundaries under customer control.
  • Ongoing compliance enablement and generated evidence of continuous compliance: comprehensive operational data, system telemetry, and audit trails are generated, stored, and managed within the sovereign boundary, including automated identity.
  • Governed AI inference: AI model deployment and hosting, local GPU clusters, local inference execution and agent operations occur under local governance with traceability and oversight, without exporting data to external providers.
  • Ease of deployment: delivering sovereignty at scale with consistency and flexibility allowing organizations to stand up isolated environments with built-in multitenancy capabilities within a matter of days of deployment; choice of hardware and infrastructure.

“The sovereign AI conversation has focused on data residency, but that’s only part of the equation,” said Sanjeev Mohan, Principal, SanjMo. “IBM Sovereign Core addresses the harder question: who controls the system and can you prove it to regulators? IBM takes a holistic approach spanning data, operations, technology, and assurance, with continuous monitoring. As AI moves into production, that kind of ongoing accountability becomes non-negotiable.”

“AI is accelerating the pace at which sovereignty questions move from theory to daily operations,” said Erik Fish, Director of Geotechnology at Eurasia Group. “As geopolitics, regulation, and data governance increasingly converge, governments and enterprises must move while demonstrating clear control over critical data and infrastructure. The challenge is no longer a trade-off between openness and sovereignty, but governing data, access, and infrastructure amid growing regulatory and geopolitical constraints.”

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Operational Independence Through Environment Choice

Customers can deploy IBM Sovereign Core in the environment of their choice – whether in on-premises data centers, supported in-region cloud infrastructure or through IT Service Providers. IBM is collaborating with IT Service Providers globally, starting with an initial rollout in Europe with Cegeka in Belgium and the Netherlands and Computacenter in Germany. These partnerships allow local operational independence and compliance management, while enabling IT Service Providers to offer differentiated sovereign services to enterprises preparing for and running AI-scale workloads.

“As organizations navigate increasingly complex compliance and regulatory requirements, we’re seeing strong demand for digital platforms and software that allows sensitive data to remain within controlled, compliant boundaries,” said Gaetan Willems, VP Cloud & Digital Platforms, Cegeka. “Partnering with IBM to offer a pre-architected solution through our in-country environment enables us to deliver enterprise-ready software to our clients, while allowing them to address local compliance standards.”

“With IBM Sovereign Core, we can focus on configuring the software to each client’s specific use cases rather than spending months piecing together disparate components and validating sovereignty controls,” said Christian Schreiner, Unit Director Cloud, Computacenter. “It can significantly accelerate our time-to-value and let us help clients who previously couldn’t consider AI solutions at all.”

IBM Sovereign Core Availability

Starting in February, IBM Sovereign Core will be available in tech preview, with full general availability planned for mid-year 2026. At GA, additional capabilities will be introduced.

To learn more about IBM Sovereign Core, read our blog here, and join us virtually for the IBM Tech Summit, January 27, register here.  To join the waitlist for IBM Sovereign Core Tech Preview, visit here.

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

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VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing

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VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing

VideoProc – One-Stop AI Media Enhancing/Processing Solution

VideoProc unveils AI-powered workflow for editors, enhancing video & audio before or after editing to deliver publish-ready content fast.

VideoProc unveiled an AI-driven enhancement initiative for video editors, vloggers, and content creators, targeting quality improvements without adding load to the editing timeline. The initiative tackles a persistent but often overlooked issue in post-production: real-world footage problems typically surface before editing even starts.

“In fast-moving digital landscape, audiences are less tolerant of low-quality video,” said Angie Tane, Marketing Manager at VideoProc. “High-resolution, clean content is more likely to be promoted by platforms and rewarded with positive engagement. Even if source footage isn’t perfect, AI-powered enhancement can bring videos up to publish-ready standards, without reshooting or compromising timelines.”

High-resolution, clean content is more likely to be promoted by platforms and rewarded with positive engagement. ”

— Angie Tane, Marketing Manager at VideoProc

Solving Quality Issues Before Editing
VideoProc Converter AI is built as a pre-edit and post-lock tool that works alongside traditional NLEs like Premiere Pro or DaVinci Resolve, rather than replacing them. By handling computationally heavy AI tasks outside the timeline, editors can focus on creative decisions while maintaining responsive workflows.

At the core of the workflow is AI Super Resolution, an automated, all-in-one enhancement:

Denoise: Automatically remove visual noise and grain from low-light vlogs, indoor tutorials, or high-ISO scenarios.
Practical Editing Applications:
• Smooth nighttime or indoor vlogs.
• Enhance clarity in high-ISO outdoor situations.
• Prepare handheld or drone footage for clean timeline playback.

Deblur: Automatically correct blurs from compressed, zoomed, or out-of-focus clips
Practical Editing Applications:
• Improve clarity of soft or downloaded clips.
• Sharpen fast-moving action or sports clips.
• Eliminate compression artifacts such as blocking, ringing, and banding.

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Upscale: Transform low-resolution, such as 480p or 720p downloads, archives, or AI-generated videos, into crisp HD or 4K with natural textures and detail.
Practical Editing Applications:
• Punch in or out on wide shots to emphasize key details.
• Crop full-frame recordings to medium or close-up compositions.
• Zoom into interface areas for tutorials or software demos.

Additional Workflow Enhancements
AI Frame Interpolation: Boost frame rates to 60fps, 120fps, or higher to smooth fast-moving action, correct motion inconsistencies in AI-generated content, or create slow-motion effects without re-shooting.

Stabilization: Smooth out shaky footage from handheld cameras, drones, or action cams, making your clips look steady and professional without reshooting.

Preparing Multi-Format Media for Modern Workflows
VideoProc Converter AI also handles images, audio, and file management:
• Image AI: Upscale, restore, and colorize photos or AI-generated visuals. Batch processing accelerates large projects.
• Audio AI: Reduce noise, remove vocals, or separate music tracks for vlogs, tutorials, or voiceovers.
• Format & File Management: Convert footage to NLE-friendly formats, compress files for smoother editing and delivery, and maintain quality across platforms.
• Additional Tools: 4K screen recorder and online downloader streamline content acquisition.

Editing and Publishing Made Easy
During editing, VideoProc Vlogger offers a lightweight non-linear environment for fast assembly. With pre-enhanced footage, creators avoid running heavy AI effects inside the timeline, reducing lag and maintaining responsive workflows.

After editing, VideoProc Converter AI helps prepare videos for publication: enhance the final work, convert or transcode to meet the requirements of different platforms, and the like.

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MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display

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MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display

MediaMint Secures Growth Investment from Everstone Capital and Recognize

MediaMint, an Agentic Growth Services company, announced a strategic global partnership with Spotify, the world’s most popular audio streaming subscription service. The collaboration focuses on advertiser acquisition, onboarding, and full-lifecycle support, with a joint commitment to improve speed, consistency, and effectiveness across Spotify’s advertising ecosystem.

Under the partnership, MediaMint will provide a comprehensive suite of growth services across Spotify’s major global markets in North America, EMEA, LATAM, and JAPAC, delivered in seven languages.

“This partnership is about driving growth at scale with a focus on outcomes,” said Rajeev Butani, Chairman and CEO of MediaMint. “Given our deep domain expertise in the media and entertainment sector, we see significant opportunity working jointly with Spotify to help to accelerate advertiser acquisition, onboarding and performance – all while maintaining the quality and consistency required in a global business.”

The partnership supports Spotify’s continued advancement of its advertising capabilities, including expanded self-serve capabilities via Spotify Ads Manager and automated, real-time programmatic buying through the Spotify Ads Exchange.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Leveraging its deep domain expertise, global delivery model, and experience of launching its agentic AI platform, Mia by MediaMint, MediaMint complements Spotify’s platform evolution—helping expand impact for advertisers while maintaining a high-quality, localized experience.

“We’re excited to partner with MediaMint as we continue to enhance how we support advertisers globally,” said Sam Bevan, Global Head of Emerging & Scaled Advertising at Spotify. “MediaMint brings strong operational discipline while also being flexible and responsive. Their practical approach to applying AI and automation resonates well, as it aligns with Spotify’s culture and strategy.”

By integrating multi-disciplinary growth services, local language expertise, and scalable AI-enabled processes, MediaMint will help Spotify engage advertisers of all sizes while expanding sales coverage and strengthening long-term customer success.

“Spotify is one of the world’s most innovative platforms, and we’re proud to support their next phase of advertising growth,” said Paul Neumann, EVP of Strategic Value & Growth at MediaMint. “Our Agentic Growth Services bring together global delivery, operational depth, and next-generation automation to help elevate advertiser outcomes across key markets.”

The partnership is already live across multiple regions, with MediaMint supporting existing and new workflows to improve speed, consistency, and execution quality for Spotify’s advertiser ecosystem.

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Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity

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Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity

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The manual SEO grind for brands is over. Keytomic launches the first AI SEO automation platform to help brands rank on Google, ChatGPT, and Perplexity.

Keytomic, a rising name in organic growth technology, recently announced the launch of its comprehensive platform designed to bridge the gap between traditional search engines and the new wave of Artificial Intelligence.

Keytomic is the first all-in-one solution that enables founders and entrepreneurs to automate their entire visibility strategy, ranking their brands simultaneously on Google and leading Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity.

As consumer search behavior shifts from simple keyword queries to conversational interactions with AI, businesses face the challenge of optimizing for two distinct ecosystems: Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). Keytomic addresses this by integrating technical auditing, content automation, and AI visibility tracking into a single workflow that requires less than 25 minutes of management per week.

“The ideology behind Keytomic is simple: we want to give founders an unfair advantage,” said Salam Qadir, Product & Growth Lead at Keytomic. “For too long, organic growth has been a ‘pay-to-play’ game or a manual grind that burns out small teams.

We built Keytomic to democratize visibility. By automating the technical heavy lifting and extending reach into AI platforms, we ensure brands are seen exactly where their audience is looking—without spending a dollar on ads. It’s about owning your narrative in the age of AI.”

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

The End of the “Manual Grind”

Keytomic removes the guesswork and repetitive labor traditionally associated with SEO. The platform’s “Auto-Pilot” approach is built for lean teams who need enterprise-level results without the agency price tag.

Key features of the new platform include:

1. Hybrid Audits (Technical SEO & GEO): Users can instantly identify and fix technical errors that hurt Google rankings while simultaneously optimizing content structure for AI readability (GEO), ensuring maximum visibility across both search types.

2. AI/LLM Visibility Tracker: A first-of-its-kind feature that tracks brand presence and share of voice inside AI chatbots, showing users exactly how often and in what context their brand is recommended by tools like ChatGPT.

3. Automated 30-Day Content Calendar: Keytomic’s AI engine generates a full month of SEO-optimized content strategies in minutes, implementing Semantic and rich context, and ensuring content meets Google’s E-E-A-T standards

4. Reddit AI Agent: To capture high-intent community traffic, this autonomous agent identifies relevant conversations on Reddit and suggests organic, value-driven brand mentions to build trust and authority.

5. Blog Index AI & Keyword Research: Advanced algorithms automate the indexing process to get content ranked faster, backed by AI-powered keyword research that finds high-opportunity, low-competition search terms.

6. 1-Click Publishing on 12+ CMS: Users can instantly publish optimized articles directly to over 12 major Content Management Systems (including WordPress, Shopify, Webflow, and Ghost), completely eliminating manual formatting, copy-pasting, and uploading time.

“We are moving past the era where SEO meant staring at spreadsheets for hours,” added Qadir. “With Keytomic, we are handing business owners a machine that turns 25 minutes of weekly input into 24/7 visibility.”

Built for the New Wave of Builders

Keytomic is specifically engineered for SaaS founders, Solopreneurs, and lean Marketing Teams who often lack the budget for large agencies or the time to manage complex SEO tools. It serves as a force multiplier for non-technical founders who need to focus on product and sales while ensuring their organic traffic grows in the background.

By consolidating multiple disparate tools (audit, writing, tracking, and publishing) into one dashboard, Keytomic allows small teams to compete directly with industry giants.

RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management

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RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management

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RingCentral expands AI innovation leadership across workforce engagement, agent support, and customer experience operations

RingCentral, Inc., a global leader in AI-powered business communications, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Contact Center Workforce Engagement Management 2025–2026.1 The IDC MarketScape evaluates vendors on their ability to support workforce engagement through AI-driven forecasting, scheduling, quality management, and analytics. RingCentral’s RingWEM delivers these capabilities natively within RingCX, enabling organizations to optimize workforce performance, control labor costs, and improve customer engagement at scale.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

“RingCentral stands out as an excellent option for large organizations looking for a comprehensive, AI-driven workforce engagement management platform,” said Lou Reinemann, Research Director at IDC. “The solution is particularly well-suited for companies with international operations, hybrid work models, or geographically dispersed teams, offering the flexibility, reliability, and global reach these environments demand.”

RingCentral continues to accelerate AI innovation across its AI-first contact center solution, RingCX, spanning real-time agent assistance, AI-driven workforce management, automated quality monitoring, and integrated conversation intelligence. These capabilities extend beyond agent support to operational planning, with AI-powered forecasting that continuously adapts to changing demand and reduces reliance on manual workforce planning. The result is a more adaptive contact center environment where supervisors can coach more effectively, agents receive in-the-moment guidance, and organizations gain deeper visibility into performance drivers.

RingWEM is natively built into RingCX, delivering a seamless, end-to-end workforce engagement experience without the complexity of stitched-together tools. As a core differentiator of the RingCX platform, RingWEM unifies AI-driven forecasting, scheduling, quality management, screen recording, and performance analytics in a single, cloud-native solution. This integrated approach enables contact centers to automate workforce decisions, optimize labor costs, maintain consistent service levels at scale, and align agent experience with customer experience.

“Contact centers are racing to match rising customer expectations and the realities of operational demands,” said Jim Dvorkin, Senior Vice President, Customer Experience Products at RingCentral. “Our goal is to provide contact center teams with AI that offers practical intelligence that improves every conversation and supports every agent. With RingWEM, that intelligence also powers forecasting and workforce decisions behind the scenes, helping organizations run more efficient, resilient contact center operations. We’re proud to be named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management, as we believe it reinforces the importance of this mission.”

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Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance

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FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services

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New capability extends Ketch Identity Sync to ensure consumer opt-out choices are enforced across web, mobile, backend systems, and downstream ad platforms

Ketch, the AI Privacy Company, announced the general availability release of Ketch Opt-Out Sync, a major extension of the company’s Identity Sync framework. Opt-Out Sync gives businesses an automated way to enforce consumer “Do Not Sell or Share” choices across every device, browser, and system where personal data is used.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

In recent settlements involving Honda, Healthline Media, and Jam City, U.S. privacy regulators have signaled a clear standard: the consumer opt-out experience must be frictionless, transparent, and comprehensive. Yet many organizations still rely on disconnected mechanisms that result in partial enforcement. These include:

  • When a consumer opts out via a consent banner, browser tracking may stop while their data in backend systems (such as CRM or email platforms) remains untouched.
  • When a consumer opts out through a webform, backend records associated with user email may be flagged, but browser cookies, pixels, and trackers continue firing.

These fragmented experiences introduce compliance risk as enforcement accelerates across the United States. Worse, they fail to fully respect consumer data sharing preferences.

Ketch Opt-Out Sync: single-step, comprehensive opt-out enforcement

Ketch Opt-Out Sync closes these gaps by connecting CMP banner interactions, DSR webform submissions, and backend enforcement into an automated, unified workflow. Built on the Ketch Identity Sync framework, Opt-Out Sync recognizes consumers across logged-in and logged-out states, devices, and systems: applying the opt-out choice everywhere data flows, without forcing identity verification or duplicative workflows.

Key innovations in Ketch Opt-Out Sync include:

  • Single-action opt-out enforcement: Honor “Do Not Sell or Share” requests from one consumer action, without requiring identity verification or repeat submissions.
  • Adaptive opt-out experiences: Dynamic forms adjust based on context, reducing unnecessary data collection for known users, such as email addresses.
  • Unified workflows for all users: One connected opt-out workflow for both known and unknown users, eliminating separate Do Not Sell processes.
  • Automatically linked consent signals: Native connection between consent banners and webforms ensures opt-out choices are recognized and enforced consistently.
  • End-to-end enforcement with audit-ready proof: Backend and downstream updates across CRM, CDP, advertising, and partner systems (including identity resolution providers and DSPs), supported by identity-based logs showing how and where each opt-out was enforced.

“The industry has spent years adding more banners and forms, while opt-out enforcement remained fragmented behind the scenes,” said Max Anderson, Co-Founder of Ketch. “Ketch Opt-Out Sync is different. It connects identity, consent, and enforcement so a single opt-out actually governs how data is used everywhere it exists.”

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OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel

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OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel

OpenX

The addition of Akhil Savani from The Trade Desk and the promotion of OpenX veteran Rebecca Bonell reinforce OpenX’s commitment to publisher success.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced two additions to its Publisher Development leadership team. Akhil Savani has joined the company as Vice President of Publisher Development, while longtime OpenX leader Rebecca Bonell has been elevated to Regional Vice President of Publisher Development, The Americas. Together, they will shape OpenX’s next phase of publisher growth, working with publishers to innovate and increase monetization while driving fair value exchanges.

OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel. The addition of Akhil Savani from The Trade Desk and the promotion of OpenX veteran Rebecca Bonell reinforce OpenX’s commitment to publisher success.

As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies. The company’s continued investments in industry-leading talent, as well as its commitment to global infrastructure that helps publishers navigate emerging technology and unlock incremental monetization models, make OpenX a continued and trusted partner of the world’s largest publishers.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Savani will join the OpenX leadership team, overseeing both business development and account management for publishers across the Americas. In partnership with Bonell, he will be responsible for expanding high-quality, direct publisher supply across all formats — including CTV, video, display, native, DOOH, and audio. In particular, this work will further strengthen OpenX’s CTV offering, helping publishers drive monetization through differentiated demand, reinforcing OpenX’s role as a trusted partner to leading global content owners, OEMs, and vMVPDs.

“Publishers need more than just better monetization from an SSP — they need strategic partners who can help them navigate complexity, unlock new revenue, and do it in a way that is easy to implement,” said Tyler Romasco, Executive Vice President of Demand Platforms at OpenX. “Akhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across formats, channels, and regions.”

Savani brings more than two decades of experience in digital media and adtech, most recently spending nine years at The Trade Desk, where he led global inventory partnerships and operational teams. His background spans both sides of the auction, giving him a unique perspective on how to help publishers value their inventory, data sets, and audiences while navigating ongoing shifts around privacy and AI-driven decisioning.

“I’ve partnered with OpenX for years and have always admired the company’s principled approach to transparency and quality,” said Akhil Savani, Vice President, Publisher Development at OpenX. “I’m excited to join during such an exciting time of growth and to help scale new strategic partnerships across high-growth environments such as CTV and mobile.”

Bonell, who has spent nearly a decade building trusted publisher relationships at OpenX, is equally focused on helping partners drive success in a rapidly evolving market. In her new role, she will lead Publisher Business Development across the Americas, onboarding new supply and strengthening ties with OpenX’s most strategic partners.

“At OpenX, quality, trust, and autonomy truly matter. We focus on building meaningful publisher partnerships, a strategy that powers true impact, rather than chasing volume at all costs,” said Rebecca Bonell, Regional Vice President of Publisher Development, The Americas at OpenX. “In this new role, I’m excited to build a strong, globally focused team, help publishers clearly articulate the value of their supply, and continue advancing an insight-driven approach across the industry.”

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Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing

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Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing

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Vonage APIs power personalized, omnichannel communications with two-way messaging via SMS, RCS, and WhatsApp, within the Salesforce platform

Vonage, a part of Ericsson, announced the launch of Vonage Conversations for Agentforce Marketing (formerly Marketing Cloud). Powered by Vonage Communications APIs, the new solution embeds popular messaging channels like SMS, WhatsApp, and Rich Communication Services (RCS) directly into the Salesforce platform, making it easier for enterprises to connect with customers via their preferred channels.

Vonage software solutions enable Agentforce Marketing users to manage two-way customer conversations from a single, familiar interface, with personalized and intelligent communications that leverage the rich customer data already within Salesforce. Streamlining workflows, the integration means that enterprises can now send timely, relevant messages and automate interactions with a blend of live agents and agentic AI. The agentic AI transforms the customer experience through hyper-personalization at scale, enabling autonomous, always-on two-way conversations, and by seamlessly orchestrating proactive, omnichannel customer journeys.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

“The true value of programmable communications is realized when they’re embedded into the platforms businesses use every day,” said Pamela Clark-Dickson, principal analyst, business messaging, Mobile Ecosystem Forum. “By leveraging APIs to embed AI-powered omnichannel conversations into Agentforce Marketing, Vonage enables enterprises to engage customers with rich, two-way messaging, fully integrated into their current workflows. The result is faster execution, deeper personalization, and more meaningful customer engagement.”

Vonage’s AI-powered communications APIs also automate routine tasks, analyzing customer data in real-time to deliver actionable insights, and ensuring consistent, personalized messaging across channels. As a result, Agentforce Marketing users can deliver customer experiences with a single composer that boosts engagement, click-throughs, and conversions, while adhering to regulatory compliance requirements across channels.

Vonage APIs are trusted by enterprises across industries, including retail, finance, and healthcare. They use RCS, a rapidly growing messaging channel that makes messages more visual and interactive – global RCS traffic is projected to surpass 200 billion messages by 20291, giving companies a powerful tool to create more engaging customer experiences.

Beyond RCS, non-SMS channels are experiencing explosive growth, with WhatsApp emerging as a cornerstone of business communication. Globally, 57 percent of consumers rely on WhatsApp to engage with businesses or service providers, surpassing SMS usage in EMEA with a 59 percent adoption rate compared to SMS’s 46 percent2, highlighting the app’s market dominance. As WhatsApp’s global adoption continues to rise, it remains a key platform for fostering seamless, efficient, and meaningful customer engagement.

“In market, it’s not enough to just send messages; businesses must create meaningful connections across every customer touchpoint,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. “Vonage’s portfolio of communications solutions is built to meet the high-volume demands of the largest brands in the world, delivering unmatched performance and reliability. With the integration of rich, two-way messaging channels like RCS, WhatsApp, and SMS into Agentforce Marketing, Vonage is bringing these messaging capabilities to enterprises around the world. The integration of our APIs with Salesforce Marketing Cloud means marketers can now create personalized, branded conversations that strengthen loyalty, drive enhanced engagement and deliver exceptional customer experiences at scale.”

This launch is part of the Vonage AI Hub, a portfolio of AI-capable, low-code/no-code programmable components that add speed to enterprises’ digital transformation and enable personalized conversations across all customer touchpoints. It expands on the existing Vonage Conversations for Salesforce service to unify customer engagement across Agentforce Marketing, Sales, and Service with cross-cloud integration, while also complementing the capabilities of Vonage Contact Center to deliver seamless, end-to-end customer experiences.

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Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale

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Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale

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Market-Leading GRC Platform Adds AI-Native Solution to Address Fastest-Growing Segment in Risk and Compliance

Diligent, the AI leader in governance, risk, and compliance (GRC) SaaS solutions, announced it has acquired 3rdRisk, an AI-native third-party risk management platform based in the Netherlands. The acquisition strengthens Diligent’s position as the only GRC provider recognized as a “Leader” by all five major industry analyst firms – Gartner, IDC, Forrester, Chartis, and Verdantix – and expands its ability to serve risk and compliance leaders managing increasingly complex vendor ecosystems.

“Organizations are facing increasing volume and complexity of risks across their vendor ecosystem,” said Scott Bridgen, General Manager, Risk and Audit at Diligent. “By combining Diligent’s AI platform with 3rdRisk’s third-party risk management capabilities, we’re delivering the most holistic solution that spans from the boardroom to the extended vendor landscape. Together, Diligent and 3rdRisk provide a unified, AI-driven view of risk that helps organizations govern with confidence and address vendor dependencies that have become board-level priorities.”

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Third-party risk management, and specifically IT vendor risk management, is one of the largest and fastest-growing segments in GRC, driven by rising regulatory scrutiny, evolving cyber threats and the rapid expansion of digital dependencies. With 3rdRisk, organizations gain a clear, near real-time view of their external ecosystem, how critical vendors are performing, and what that means for their overall risk posture. Built with AI at the core, 3rdRisk automates vendor profiling, assessment workflows, and document analysis of contracts and certifications, enabling teams to achieve audit-readiness in weeks rather than quarters.

“3rdRisk was founded with the belief that AI will transform how organizations approach vendor risk – not by replacing human judgment, but by eliminating the manual processes that prevent teams from focusing on what matters most,” said Bram Ketting, co-founder and CEO at 3rdRisk. “Joining Diligent accelerates our ability to deliver on that vision on a global scale while maintaining the product focus and domain expertise that our customers value.”

This announcement builds on a year of accelerated AI innovation from Diligent, including the launch of GovernAI to streamline governance workflows, AI Risk Essentials to strengthen enterprise risk management, AI-enhanced Diligent Entities to modernize entity and subsidiary management, and ACL AI Studio to give audit, risk and compliance teams faster data-driven insights. The acquisition of 3rdRisk extends this momentum into third-party risk management and underscores Diligent’s commitment to using AI to equip professionals with best-in-class solutions to clarify risk and elevate governance.

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FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration from Legacy FiscalNote Platform

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FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration from Legacy FiscalNote Platform

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Timely completion represents a significant turning point in FiscalNote’s product-led growth strategy

FiscalNote Holdings, Inc., the leading provider of AI-driven policy and regulatory intelligence solutions,announced the successful completion of customer migration from the legacy FiscalNote platform to PolicyNote.

Achieving this important milestone represents significant progress in FiscalNote’s long-term strategy to unify its offerings under PolicyNote, an advanced AI-driven policy intelligence platform. By consolidating previously separate tools into a single, cohesive software solution, PolicyNote delivers a more consistent, scalable, and intuitive customer experience — reducing friction in daily workflows and enabling richer, more streamlined interaction with its global legislative and regulatory intelligence and insights.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

FiscalNote completed the transition with minimal migration-related customer churn and is seeing stronger customer engagement on PolicyNote. Results include:

  • Accelerated adoption of AI-powered, personalized insights, including Impact Summaries, with users generating a custom Impact Summary for their organization in 34% of search sessions;
  • Deeper engagement with advanced analytical workflows, driven by AI-powered capabilities such as Bill Comparison, and Similar and Related Bills, which saw usage nearly doubling since launch; and
  • 252% increase in the portion of customers using PolicyNote on a weekly basis, driven by tighter integration of AI-generated summaries, forecasting, impact analysis, and drafting tools directly into daily monitoring and research workflows.

“PolicyNote has significantly enhanced our ability to monitor, research, and respond to legislative and policy developments affecting our industry,” said Clarence Mingo, Vice President of Corporate Affairs & Government Relations at The Marzetti Company, manufacturer and marketer of specialty food products. “Its customized dashboards and real-time intelligence centralize critical information in one place, enabling us to stay ahead of emerging issues rather than reacting after the fact.”

“We launched PolicyNote as the cornerstone of our product-led growth strategy, designed to deepen customer engagement through a more intuitive, integrated, and scalable platform,” said Josh Resnik, CEO and President of FiscalNote. “Completing the successful migration from the legacy FiscalNote platform is a meaningful milestone that demonstrates our focus on swift execution, affirms our strategy, and creates a springboard for faster innovation and long-term growth. We’re not just modernizing and consolidating — we’re setting the standard for AI-powered policy intelligence.”

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Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI

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Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI

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Faster situational awareness helps fleets reduce response times, enhance safety, and streamline operations.

Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio

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Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio

Strengthening India footprint with a state-of-the-art innovation hub to accelerate AI-driven digital transformation for global enterprises.

Orion Innovation (“Orion”), a leading Data and AI–driven software engineering company, announced the expansion of its Kochi operations with a larger, state-of-the-art facility and the launch of its OI Envision Studio, a collaborative innovation hub designed to accelerate AI-driven transformation for global enterprises.

The expanded Kochi office marks a significant milestone in Orion Innovation’s growth journey in India and underscores the company’s long-term commitment to building advanced capabilities across AI, Data, Cloud and Engineering. The OI Envision Studio will serve as a centerpiece for co-creation, bringing together clients, engineers, designers, and domain experts to ideate, prototype, and deliver real-world digital solutions at speed and scale.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

Commenting on the launch, Brian Bronson, Chief Executive Officer at Orion Innovation, said, “The OI Envision Studio in Kochi is the latest tangible example of how we can collaborate with our customers to envision what is next for them but build what matters. By investing in AI capabilities, and India’s exceptional talent ecosystem, we’re building a unified global culture that powers sustainable, AI-driven transformation for our clients.”

Rajul Rana, Chief Technology Officer at Orion Innovation, said, “Generative AI marks a major inflection point – from building passive tools that support work to active systems that think, reason, and collaborate with humans. The OI Envision Studio in Kochi is purpose-built to industrialize this shift, where AI Agents, foundation models, enterprise data, and our engineering discipline come together to create intelligent, secure, and governable enterprise AI systems. This is where we help clients move beyond pilots to production-grade GenAI that delivers continuous value at scale.”

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

“The OI Envision Studio is where bold ideas become reality. It’s not just about showcasing innovation; it’s about co-creating the future and delivering what truly matters for our clients. Here, imagination meets execution to turn vision into impact.” Said, Pradeep Menon, President and COO at Orion Innovation.

With the new facility and OI Envision Studio, Kochi will play a strategic role in Orion Innovation’s global delivery and innovation ecosystem, supporting clients across North America, Europe, and APAC. The company also continues to collaborate with local academic institutions, startups, and technology communities to foster inclusive growth and strengthen the regional innovation ecosystem.

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