Open Source AI News and Analytics Platform Launches

February 10, 2026

The most advanced analytics platform for open-source AI. Track daily metrics on stars, forks, and commits to validate tech trends.

As the artificial intelligence sector continues its exponential growth, staying ahead of the curve has become nearly impossible for industry observers. The launch of AITools.coffee offers a solution: the most advanced open source ai news and analytics platform specifically designed to track, visualize, and interpret the pulse of the AI revolution.

While most directories merely list new tools, AITools.coffee focuses on the data behind the code. By aggregating and analyzing daily metrics, including Stars, Forks, Issues, Watchers, Contributors, and Commits, from thousands of AI-related open source ai repositories, the platform provides an unprecedented look at where developer attention is shifting.

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Open source is where the actual innovation in AI happens, often months before it reaches the commercial market. By the time a trend hits the headlines, the developer community has already moved on. AITools.coffee provides analysts, journalists, and developers a ‘crystal ball’ into the industry, allowing them to see exactly which libraries, frameworks, and agents are gaining traction in real-time.

Key Features of AITools.coffee include:

Granular Metric Tracking: Daily updates on critical health metrics (Stars, Forks, Commits) to gauge project momentum vs. stagnation.

Categorized Insights: Data is segmented by specific niches (e.g., LLMs, Computer Vision, Agents), allowing users to filter noise and focus on relevant sectors.

License Transparency: Immediate visibility into License Types, crucial for enterprise adoption and compliance.

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Trend Prediction: By correlating contributor growth with commit frequency, the platform helps identify “breakout” technologies before they go mainstream.

The platform is positioned as an essential utility for Venture Capitalists validating technical due diligence, tech journalists seeking data-backed stories, and developers deciding which frameworks to learn next.

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Social Media Takes the Center Stage in the Ecommerce Businesses in 2026

MTS Staff Writer

February 10, 2026

Social Media Takes the Center Stage in the Ecommerce Businesses in 2026

Social media with its immense influence is playing an integral role in the future of online shopping, and driving revenue.

Social commerce is growing faster than any traditional Ecommerce website or app. There has been a fundamental shift in consumer behavior that is merging the scroll with the shopping cart. Social media like TikTok, Instagram, FaceBook, Pinterest, YouTube etc can be a great opportunity for the Ecommerce businesses in meeting the customers where they are and shorten their path for purchasing.

Ecommerce businesses must transform their online stores into social-centric shopping centers to build a deeper brand loyalty, enhance experiences with consistent business growth.”

— Goodfirms

For this, it is crucial for Ecommerce businesses to create a social commerce strategy associating with the best Ecommerce development companies. Reputed, reliable and verified ecommerce developers have the expertise and experience to implement features like in-app purchasing, influencer integration and live streaming capabilities to bridge the gap between social media browsing and buying. It assists Ecommerce businesses to reduce friction, enhance targeting capabilities to real-time consumer insights, improve brand visibility, adopt a more budget-friendly approach, reduce customer acquisition costs, and much more.

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“Embracing social commerce can expand the customer base and offer natural touch points that align with modern consumer behaviour and expectations,” says Goodfirms.

Why is Goodfirms the best platform to find reliable Ecommerce development companies offering budget-friendly solutions?

Goodfirms is a trusted platform for service seekers to connect with verified Ecommerce developers. Throughout the year, Goodfirms conducts comprehensive research to accurately determine expert service providers to match the current demands of various industries. To help the sectors of businesses, Goodfirms has listed reliable and verified Ecommerce development companies specialized in Magento, Shopify, BigCommerce, WooCommerce etc along with their ratings, reviews, pricing etc.

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If you are a Ecommerce development company, and wish to get listed in this list, and gain more visibility, do register at Goodfirms. Here, reviews from authentic users can help you reach the highest placement among the best service providers and grab the attention of potential prospects for better business growth.

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Enterprise Technology Buying Shifts Toward Real-World Evaluation as Works360 Expands Global Demo Infrastructure

PRNewswire

February 10, 2026

Enterprise Technology Buying Shifts Toward Real-World Evaluation as Works360 Expands Global Demo Infrastructure

As enterprise customers increasingly require hands-on experience before committing to new technology investments, Works360 provides the operational infrastructure that powers scalable, real-world evaluation programs across global partner ecosystems, enabling OEM and channel partners to deliver measurable, environment-based technology experiences that allow customers to observe real performance, understand outcomes faster, and make informed decisions prior to large-scale deployment.

Works360 a global technology experience and demo-infrastructure company, formally introduces itself to the broader market after years of operating behind the scenes for leading enterprise technology brands.

Works360 is enabling hands-on enterprise tech evaluation so organizations can assess performance before they commit.

Without traditional marketing or public fanfare, Works360 has built and scaled the operational backbone that powers enterprise demo programs, evaluation initiatives, and hands-on technology experiences across North America and international markets. The company’s platform has supported enterprise demo and evaluation initiatives across multiple technology categories over several years.

As enterprise technology grows more complex, spanning AI PCs, collaboration systems, silicon platforms, and emerging AI-driven workflows, the way customers evaluate technology has become as critical as the technology itself. Works360 was built to operationalize that reality.

“As innovation accelerates, time to value matters more than ever,” said Cesar Chavez, Director of Innovation and Technology at Works360. “If customers cannot clearly experience value early, in their own environment, adoption slows, regardless of how advanced the technology may be.”

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Built on Execution, Not Hype

Founded to address the growing complexity of enterprise demo and evaluation programs, Works360 specializes in designing, operating, and scaling real-world technology experiences that move customers from curiosity to confidence.

The company supports OEMs, resellers, and distributors through an integrated platform that combines:

Global demo kit logistics and lifecycle management
Evaluation centers and partner-specific demo environments
Experience design and program orchestration
Analytics and visibility into demo utilization and outcomes

Today, Works360 operates across the United States, Canada, Mexico, Australia, and New Zealand, with expansion into Europe underway.

Rather than prioritizing brand visibility, Works360 has grown through execution, trust, and long-term partnerships, becoming embedded operational infrastructure inside enterprise technology ecosystems.

Evaluation Is Becoming the Sales Motion

Enterprise buying decisions increasingly require hands-on evaluation in real environments before major technology investments are made. Organizations expect to see how technology operates under real conditions, understand outcomes quickly, and build confidence before committing.

Works360 supports this shift by operationalizing evaluation as a structured component of the sales cycle, turning demo programs and trials into outcome-oriented decision tools.

“Experience is becoming a central part of how technology decisions are made,” said Asad Qadri, Global Head of Operations at Works360. “Our role is to reduce friction, support faster understanding of value, and ensure technology can be assessed in environments that reflect how customers actually work.”

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Introducing the Next Evolution: PLAi

Building on its operational foundation, Works360 is preparing to launch PLAi, an AI-driven layer intended to bring greater visibility to technology evaluation.

PLAi is designed to provide insight into how AI workloads utilize CPU, GPU, and NPU resources within customer environments as they run. Rather than relying solely on benchmarks, assumptions, or lab demonstrations, organizations can observe how AI-enabled systems perform within their own workflows prior to making investment decisions.

PLAi will initially focus on evaluation transparency and utilization visibility, with additional intelligence and engagement capabilities expected to roll out in phases throughout 2026.

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TRENDS Unifies 50+ Systems to Build AI-Ready Manufacturing Backbone

Business Wire

February 10, 2026

TRENDS Unifies 50+ Systems to Build AI-Ready Manufacturing Backbone

Australasia’s largest branded merchandise manufacturer unifies 50+ fragmented systems with Boomi, creating a governed, near-real-time data backbone.

Boomi, the leader in AI-driven automation, announced that TRENDS Promotional Products used the Boomi Enterprise Platform to unify more than 50 custom applications and legacy systems into a scalable, AI-ready foundation, enabling faster decisions and improved customer responsiveness. The new infrastructure will also power future use cases including forecasting and intelligent scheduling.

“Instead of reinventing the wheel every time, with Boomi we have consistent, repeatable processes we can apply across the business,” said Jonathan Elliott, Chief Information Officer at TRENDS.

TRENDS, the leading supplier of wholesale promotional products across Australia, New Zealand and the Pacific Islands, manages more than 6,000 products and 700 custom daily jobs. But a decade of growth, taking revenue from approximately NZ$10 million to NZ$130 million, also created a fragmented technology estate of custom applications and manual data flows that limited visibility, slowed reporting, and increased operational risk.

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“We’ve grown fast, but the complexity behind the scenes grew faster,” said Jonathan Elliott, Chief Information Officer at TRENDS. “We had dozens of bespoke integrations stitched together. Every change required effort and created new risk. Our goal was to build a foundation of data that would scale with the organisation, not hold it back.”

Working with integration partner Adaptiv, TRENDS implemented the Boomi Enterprise Platform as its central integration layer, connecting dozens of custom line-of-business applications and Microsoft Azure services. Event-aware and scheduled pipelines now move trusted data from shop floor systems and core applications into an analytics environment in near-real time.

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Where integrations once depended on bespoke solutions and manual workarounds, TRENDS now uses reusable integrations and governed processes that make change safer and faster. Centralised monitoring and consistent error handling give the IT team a clear view of what’s happening across systems, helping them address issues early and keep data moving reliably into key reporting tools.

“One of the biggest shifts has been moving away from one-off scripts to reusable, well-governed integration solutions,” Elliott said. “Instead of reinventing the wheel every time, with Boomi we have consistent, repeatable processes we can apply across the business.”

The new backbone is already enabling new use cases on the production floor. In TREND’s heat-press department, real-time data from machines, including job information, temperature, and pressure settings, is now streamed to dashboards for supervisors, helping them monitor performance and quickly spot issues that could affect quality or throughput.

The ease of enabling new use cases has also shifted internal expectations.

“TRENDS brought scale and ambition, and our role was to put the right integration solutions and governance around it,” said Nikolai Blackie, Chief Technology Officer & Co-Founder at Adaptiv. “Once in place, they were able to move from concept to value far more quickly than expected. It’s shifted the perception of integration, from something that slows the business down to something that clears the path for better insight and faster decisions.”

Looking ahead, TRENDS plans to use the Boomi platform to integrate a new Product Information Management (PIM) system that will enhance product data quality, enable richer ecommerce experiences, and support alignment with emerging Australian product-data standards. The same integration fabric will also underpin new AI initiatives such as forecasting and intelligent scheduling.

“Whatever our future systems look like, the constant remains the same — the need for reliable, near-real-time data flowing between them,” Elliott said. “The Boomi Enterprise Platform lets us evolve without rebuilding connectivity every time. It gives the organisation room to grow.”

David Irecki, Chief Technology Officer for Asia Pacific & Japan at Boomi, said, “Rapid growth is good, but brings its own operational pressures. When you’re running hundreds of bespoke jobs a day, fragmented integrations slow the business down. TRENDS has rebuilt that foundation, giving teams timely, trusted data and a platform that can support new markets, new products, and a launchpad for what comes next.”

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Pinterest Appoints Kecia Steelman to Board of Directors

Business Wire

February 10, 2026

Pinterest Appoints Kecia Steelman to Board of Directors

Pinterest, Inc. announced that Kecia Steelman, President and Chief Executive Officer of Ulta Beauty, has been appointed to the company’s Board of Directors, effective February 16, 2026.

“Kecia is a seasoned executive with deep experience leading large-scale businesses and connecting consumers with brands they love,” said Bill Ready, Chief Executive Officer of Pinterest. “Her track record of growing global businesses, building omnichannel experiences, and partnering closely with brands will be an asset as we continue to transform Pinterest into the leading visual discovery and AI-powered shopping platform, especially for Gen Z.”

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Steelman joined Ulta Beauty in 2014 and has held multiple senior leadership roles, including Chief Operating Officer and Chief Store Operations Officer, before being named President and CEO in January 2025. She brings more than 30 years of experience leading large-scale retail businesses in household goods, CPG, and beauty.

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“I’m honored to join Pinterest’s Board at a pivotal time for the company,” said Steelman. “I’ve long seen the value that Pinterest brings for its users and advertisers. Over the past few years, the platform has grown into a go-to shopping and performance ad platform. I look forward to working with Bill and the leadership team to support Pinterest’s next chapter of growth and unlock even more value for brands around the world.”

Prior to Ulta Beauty, Kecia served in a number of leadership positions across leading retailers, including Family Dollar Stores and Home Depot. She began her career at Target Corporation and served in a variety of retail operations and merchandising roles with increasing responsibility. Kecia currently serves on the board of directors for the Bay Club Company, the Retail Industry Leaders Association, the Adler Planetarium, and the Breast Cancer Research Foundation.

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FourKites Launches Loft: AI Platform to Orchestrate Enterprise Systems with Real-World Intelligence

Business Wire

February 9, 2026

FourKites Launches Loft: AI Platform to Orchestrate Enterprise Systems with Real-World Intelligence

Sophie, an AI developer agent, turns standard operating procedures into automated workflows that run across enterprise systems. It combines internal company data with external intelligence and records how decisions are made, so organizational knowledge can be reused and improved over time.

FourKites®, the leader in AI-driven supply chain transformation, announced Loft™, an AI orchestration platform that works across any enterprise system, not just supply chain. At the core of Loft is Sophie, an AI developer agent that enables FourKites to transform its customers’ operational requirements, described in natural language, into production-ready automations in days, eliminating the months of engineering work and perpetual maintenance burden that plague traditional AI deployments.

FourKites’ Intelligent Network provides the external, real-time data foundation that AI and automation depend on.

Unlike AI platforms that work exclusively with data inside an enterprise, Loft combines orchestration across internal systems with real-time external intelligence from the FourKites Intelligent Network — insights from 500,000+ trading partners and millions of daily supply chain events, spanning any ERP, ITSM, TMS, WMS, or CRM system.

The Enterprise AI Problem: Duct Tape, Silos, and Perpetual Engineering Tax

“Most enterprise operations still run on fragmented systems held together by spreadsheets, shared inboxes, and email chains,” said Josh Jewett, operating partner at NewRoad Capital Partners and former CIO of Dollar Tree and Family Dollar. “In that environment, critical decisions don’t live in systems at all — they live in Slack threads and people’s heads. When AI is layered on top of that fragmentation, it can observe problems but can’t reliably act on them. That’s why so many AI initiatives stall. The missing piece isn’t just intelligence, it’s a platform that turns decision logic into durable, reusable workflows that can actually run the business.”

The AI agent explosion promised to solve this. Instead, it created new confusion. Every vendor, from core systems to infrastructure providers to AI startups, pitches the same approach: AI built on internal data, using the same foundational models. The technology is commoditizing faster than anyone can differentiate.

Market data confirms this challenge. According to McKinsey & Company, while 88% of organizations have deployed AI in some function, only 7% have successfully scaled it enterprise-wide. Gartner predicts that 40% of agentic AI projects will be abandoned by 2027 due to complexity and unclear returns.

The real problem emerges after deployment. Managing model drift, evaluating new models, and improving performance creates a perpetual engineering burden. Deloitte reports that 70% of enterprises require more than 12 months to address these post-deployment challenges. Enterprises either build internal teams to maintain agents or become dependent on vendor engineering capacity — neither scales.

Loft: Orchestration Built on External Reality

Loft solves these challenges through three architectural innovations:

Sophie, the AI Developer Agent: Customers describe operational requirements in natural language. Sophie evaluates whether existing workflows can be configured, whether building blocks can be combined, or whether custom code is needed, with FourKites engineers reviewing before deployment. What traditionally required months now happens in days. Sophie continues monitoring and improving performance over time, eliminating the maintenance tax entirely.

Agent Operating Procedures (AOPs): When agents do real work, like fixing PO mismatches, handling supplier issues, balancing warehouse capacity, or routing approvals, Loft keeps a record of why decisions were made and who approved them. Instead of losing that reasoning in Slack or Teams threads, it’s saved and can be reused the next time the same situation arises.

External Intelligence Integration: Loft orchestrates across internal enterprise systems while simultaneously accessing external insights from the FourKites Intelligent Network. When an AI agent needs to decide whether to escalate a supplier delay, it knows the supplier’s actual performance history across the network, sees real-time patterns from the supplier’s other customers, understands precedents from similar situations, and has context that no internal system provides.

“We didn’t build AI features on top of legacy software. We built an AI-native system from the ground up,” said Mathew Elenjickal, founder and CEO of FourKites. “When our AI agents do the work, we record how decisions were made — not just what happened, but the context, the prior cases that informed it, and who approved it. That reasoning doesn’t live in your TMS or ERP. It’s scattered across Slack threads, email chains, and people’s heads. Until now.”

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The Data Moat: Why External Intelligence Matters

The answer to “what makes AI agents actually different?” is data. Specifically, the data that AI agents are trained on and have access to in real-time.

“The real value starts with the network,” said Charles Brennan, Senior Analyst at Nucleus Research. “FourKites’ Intelligent Network provides the external, real-time data foundation that AI and automation depend on. Loft gives enterprises a practical way to operationalize that data by embedding it into governed, repeatable workflows that connect external supply chain conditions directly to internal systems and decisions.”

FourKites has proprietary data outside those four walls. Real-time performance across 500,000+ trading partners in 176 countries, including carriers, suppliers, manufacturers, and 3PLs. Three million daily events across the entire supply chain ecosystem. Intelligence about supplier performance, manufacturing disruptions, capacity constraints, and carrier reliability — patterns that don’t exist in any internal system.

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Scaling Workflow Automations

Loft is home to FourKites’ Digital Workforce — specialized agents like Tracy (logistics execution), Sam (supplier collaboration), and Alan (appointment scheduling) — that are already delivering measurable value at dozens of Fortune 500 firms. Sophie expands this foundation by enabling FourKites to deliver custom automations for any customer’s operational needs across any system.

Built on the FourKites Intelligent Control Tower’s three pillars — network data, digital twins, and digital workforce — Loft pulls data from more than 200 TMS providers, ERP systems, and CRM platforms to power automations that span business functions and respond to conditions in real time.

“We are moving enterprises from dashboards that merely track problems to systems that autonomously solve them,” said Elenjickal. “The goal isn’t to drop AI into existing silos. It’s to capture the reasoning that lets those systems work together, and to preserve it so each decision makes the next one easier.”

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Instinctools Adds Palantir Foundry and AIP to Its Enterprise Data and AI Portfolio

MTS Staff Writer

February 9, 2026

Instinctools Adds Palantir Foundry and AIP to Its Enterprise Data and AI Portfolio

Instinctools adds Palantir Foundry and AIP to their tech stack to help enterprises operationalize data and deploy context-aware agentic AI.

Instinctools, an AI-powered software engineering company, announced adding Palantir Foundry and Palantir AIP to its enterprise data and AI portfolio. The move strengthens Instinctools’ focus on AI development, data preparation for AI, agentic AI systems, and context engineering for AI agents.

As enterprises scale AI initiatives, the limiting factor is often not models but data readiness and working context. Palantir Foundry addresses this challenge by acting as an enterprise data operating system and bringing together data integration, system connections, modeling, governance, and lineage into a single, governed environment. It enables organizations to unify disparate data sources across departments and establish a trusted foundation for analytics and AI.

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Palantir AIP layers advanced AI capabilities directly on top of Foundry. It provides tools for agent workflows, chat-based interfaces, and large language model (LLM) transforms that allow AI agents and copilots to operate within enterprise-grade controls. This aligns closely with Instinctools’ approach to building agentic AI solutions that rely on hyperpersonalized context, governed decision-making, and seamless integration into real business processes.

“AI delivers value only when it operates on reliable data and within the right context,” said Alexey Spas, CEO and Co-founder of Instinctools. “Foundry gives enterprises the data backbone, while AIP enables agents and copilots to act on that data responsibly. Together, they perfectly complement our focus on production-grade AI and context-aware agent systems.”

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By combining Palantir Foundry and AIP with consulting and engineering expertise, Instinctools helps enterprises move from experimental AI to scalable, operational AI, embedding intelligence directly into workflows while maintaining governance, security, and auditability.
With this expansion, Instinctools reinforces its position as a trusted partner for organizations tackling complex data and AI challenges at enterprise scale.

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ResultsCX Named ‘Innovator’ in Avasant’s CX Center Business Process Transformation RadarView™ Assessment 2025-2026

Business Wire

February 9, 2026

ResultsCX Named ‘Innovator’ in Avasant’s CX Center Business Process Transformation RadarView™ Assessment 2025-2026

Recognition highlights company’s advanced CX technology platforms, analytics-driven insights, and outcome-based delivery

ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies including Fortune 100 and FTSE 250 companies has been recognized as an Innovator in Avasant’s CX Center Business Process Transformation RadarView™ Assessment for the second consecutive year. This recognition reflects the company’s momentum in extending its global footprint, building domain depth, and supporting clients as they modernize customer operations with technology enabled solutions.

At the core of ResultsCX’s approach is the integration of human expertise and modern digital tools to enhance customer engagement and operational performance. Its platforms equip agents with real-time guidance, structured training, and clear workflows, while analytics and automation deliver insight into customer behavior and service patterns. This combination enables businesses to build insight-led operations that deliver consistent, measurable improvements across the customer experience.

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“At ResultsCX, we apply technology with intent, pairing digital innovation with deep domain expertise to help clients enhance customer engagement in measurable ways,” said Rajesh Subramaniam, CEO of ResultsCX. “The challenge businesses face isn’t access to advanced technology, but the ability to harness it effectively. The recognition from Avasant validates our human at the helm approach to CX transformation which is designed to enable scale while delivering real business impact in a fast-evolving environment.”

Avasant’s assessment notes that ResultsCX has continued to broaden its industry portfolio through targeted acquisitions made in recent years, including Aucera in healthcare, Huntswood in BFSI and utilities, Zevas in B2B sales and fintech, and 60K Bulgaria to increase nearshore scale. These additions strengthen the company’s sector expertise and operational reach across key markets. Complementing this are new Centers of Excellence focused on workforce management, process optimization, digital solutions, and IT infrastructure, which support clients with specialized and scalable CX programs.

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The report also highlights the company’s ongoing investment in innovation. ResultsCX has enhanced its SupportPredict ecosystem, expanded its AI enabled training and performance tools, and grown its global talent solutions center powered by AI supported recruitment capabilities. These initiatives position the company to meet rising client expectations, accelerate program deployment, and deliver long term improvements in efficiency, satisfaction, and service resilience.

“The CX landscape is reshaping as enterprises embed generative AI (Gen AI), automation, and real time analytics to manage rising volumes and more complex, emotionally nuanced needs. At the same time, enterprises are still navigating challenges around data silos, regulatory obligations, and legacy operating models to progress toward insight led, AI assisted engagement that is iterative rather than disruptive. In parallel, commercial expectations are clearly shifting from activity-based delivery toward outcome linked models that prioritize CX quality, compliance, and business impact, changing how CX operations are designed, governed, and measured.

“ResultsCX differentiates itself in this context through an AI enabled operating model, healthcare and BFSI domain strength, and an omnichannel delivery. Managing over 51M customer calls annually, it integrates its SupportPredict™ AI and Agent Assist stack to boost agent proficiency, compress handle time, and improve metrics such as speed to competency, CSAT (customer satisfaction), FCR (first call resolution), and call deflection. It offers real-time conversational analytics, Gen AI based call summarization, and in workflow guidance, enabling frontline teams to deliver consistent, compliant, and context aware experiences in high-volume environments. ResultsCX’s practical AI deployment across complex CX estates, combined with its diversified delivery network across North America, Europe, Africa, and Asia, and proven client outcomes in areas such as quality improvement, cost to serve reduction, and sales growth, positions it as an Innovator in CX Center Business Process Transformation 2025–2026 RadarView,” said Aditya Jain, Research Leader, Avasant.

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Cineverse Launches Matchpoint® Creative Labs, Leveraging Generative AI to Enable Creative Services for FAST and Ad-Supported Streaming Services

PRNewswire

February 9, 2026

Cineverse Launches Matchpoint® Creative Labs, Leveraging Generative AI to Enable Creative Services for FAST and Ad-Supported Streaming Services

New In-House Agency Specializes in Developing Motion-First Creative for Advertising,
On-Air Promotions, and Channel Branding

Company Aims for Unit to Generate More than $4.5 Million in Revenue Within First Year

Cineverse, an innovative and independent entertainment technology company and studio, announced the launch of Matchpoint^® Creative Labs (MCL). Cineverse’s new in-house agency, MCL was established to support the growing creative demands of connected TV (CTV), free ad-supported streaming television (FAST) channels, and streaming services.

MCL is focused on producing premium video advertising for CTV, as brands continue to shift budgets away from static display and toward streaming environments. According to recent research from MNTN, CTV ad spend is forecast to top linear TV for the first time by 2028, reaching nearly $46 billion. Nielsen reports that 66% of marketers planned to increase their OTT/CTV spend in 2025 compared to 44% in 2024.

The unit was created to address a persistent shortcoming in the FAST and overall ad-supported streaming ecosystem, where many channel and streaming operators lack the internal creative resources historically available within On-Air Promotions departments at legacy broadcast/cable networks.

Operating within the Cineverse Technology Group, MCL is designed to help advertisers and channel operators create video ads that feel native to CTV—combining creative direction, design, and production with modern, technology-enabled workflows that allow campaigns to scale cost-effectively. MCL also creates motion-first creative across a wide range of use cases, including on-air promotional spots, channel IDs, branding packages, and visual assets for special channel stunts.

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These services are being deployed across Cineverse’s owned and/or operated streaming properties, and are now available to external and 3rd-party partners, including brands and streaming services.

MCL is expected to generate more than $4.5 million in high-margin revenue in its first year, driven by strong demand from new and existing customers of Matchpoint’s growing list of service offerings. SaaS clients who already license the Matchpoint platform can now take advantage of these premium creative capabilities without investing in building internal creative teams, while those with existing teams can now leverage this offering to supplement their internal capabilities. The MCL team is currently engaged with clients on piloting these advanced genAI capabilities.

“As FAST and streaming services continue to scale, the need for high-quality on-air creative has become critical, but the traditional broadcast model simply doesn’t exist for many of these operators,” said Tony Huidor, President of Technology & Chief Product Officer of Cineverse. “The advent of Connected TV has changed how audiences watch television, but on-air creative hasn’t kept pace. As genAI technology has rapidly matured over the past 18 months, we have focused on developing in-house expertise, with continual support from our LLM partner, that can provide a scalable solution that solves this problem. As a result, Matchpoint Creative Labs was established to bring broadcast-grade creative services to modern streaming services on a far more cost-effective basis.”

The Creative Labs unit blends traditional creative development, storyboard design, and human-led scriptwriting with genAI-enabled workflows that allow motion-based creative to be developed, versioned, and deployed quickly across ad campaigns and streaming channels.

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While MCL is brought to market and incorporated into the Matchpoint SaaS and Cineverse 360 Ad Solutions sales process, it will initially be utilized across Cineverse’s streaming networks, including SCREAMBOX (horror), RetroCrush (classic anime) and Dove Channel (women’s entertainment) – supporting ongoing channel branding, programming promotion, and audience engagement initiatives.

“With the launch of Matchpoint Creative Labs, Cineverse extends its capabilities beyond entertainment technology and into the creative services ecosystem—positioning the company to participate more deeply in both the operational and creative segments of the Connected TV, On Demand and FAST economy,” added Michele Edelman, Cineverse EVP Technology & General Manager of Matchpoint.

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Ai.com, Universal Pictures, and Lay’s Win Most Engaging Super Bowl LX Ads in EDO’s Annual TV Outcomes Ranker

Business Wire

February 9, 2026

Ai.com, Universal Pictures, and Lay’s Win Most Engaging Super Bowl LX Ads in EDO’s Annual TV Outcomes Ranker

AI wins big, Millennials get nostalgic, pharma earns strong visibility, and snacks replace health drinks at the top when it comes to ads driving actual business results.

EDO, the TV outcomes company, released its annual ranking of all national Super Bowl LX ads, showcasing brands like Ai.com, Universal Pictures, and Lay’s in the lead with the most engaging spots of the night. For over a decade, EDO has scored every Super Bowl ad from pre-kick to post-game based on how effective each spot is at driving consumer behaviors — such as website visits and brand searches — immediately after the ads airing.

“This year’s Super Bowl continues to make one thing clear: opinions don’t matter, outcomes do. On the biggest stage, we saw brands compete fiercely for a highly engaged audience, delivering compelling creative designed to move consumers closer to purchase rather than earn high marks from critics or survey respondents,” said Kevin Krim, President & CEO of EDO. “AI brands showed up with purpose and drove outsized outcomes, nostalgia proved powerful for reaching Millennials now firmly in the buying seat, and snack brands reminded marketers that simple, tangible offers can still outperform more aspirational health messaging. When you look at outcomes instead of hype, the winners separate themselves.”

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MOST ENGAGING SUPER BOWL LX ADS

According to EDO’s predictive TV outcomes data, the top 10 Super Bowl ads that drove the greatest consumer engagement include:

ai.com, Introducing ai.com :30 — 9.1x as much engagement as the median Super Bowl LX ad
Universal Pictures, Minions & Monsters :30 — 9.09x as much engagement
Lay’s, The Lay’s Challenge :30 — 7.1x as much engagement
Netflix, The Adventures of Cliff Booth :60 — 5.7x as much engagement
Dunkin’, Good Will Dunkin’ :60 — 5x as much engagement
Universal Pictures, Disclosure Day :60 — 4.7x as much engagement
Cadillac, The Mission Begins :30 — 4.3x as much engagement
Budweiser, American Icons :60 — 4.1x as much engagement
Invest America, Investing :30: — 4x as much engagement
Wegovy, A New Way :90 — 3.7x as much engagement

“When it comes to Super Bowl advertising, value propositions, familiar cultural cues, and compelling offers consistently drive measurable consumer response and predictive business outcomes,” said Laura Grover, SVP, Head of Client Solutions, EDO. “We saw this playbook employed effectively in both traditional Big Game categories like beer, snacks, and movies, as well as in fast-growing spaces like GenAI and GLP-1. The Super Bowl isn’t just a creative exercise—it’s one of the most powerful advertising moments of the year to drive real business impact, and this year’s results reinforce that for marketers everywhere.”

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BIG GAME TRENDS

Super Bowl LX delivered a clear set of outcomes on and off the field, with AI platforms dominating consumer engagement and pharma seeing uneven returns. Millennial nostalgia drove standout results across industries, and snack brands overtook health drinks as this year’s grocery-aisle winners.

AI Brands Battle for a Highly Engaged Audience
1. There were more 2026 Super Bowl ads for AI platforms (7) than traditional beer and auto ads combined (6) — and all but one of those ads generated more consumer engagement than the median spot at this year’s game. ai.com nabbed the crown as this year’s most effective advertiser in any category, generating 9.1x as much impact as the median Super Bowl LX ad. Claude, Genspark, and OpenAI’s Codex all finished above the median, as well.
Pharma Brands Go Big — But Results Are Mixed
1. Pharma brands were all over Super Bowl LX, but not all of them ran up the score. GLP-1 Wegovy by Novo Nordisk was the category’s big winner, generating 3.7x as much engagement as the median ad at the game. Hims & Hers (2.2x) and Boehringer Ingelheim (2.1x) also had big nights in a category that’s become increasingly prominent at the Big Game in recent years.
Sorry Millennials, You’re Old Now
1. Move over Boomers, 90s kids are now the new targets of Super Bowl nostalgia. Dunkin’ employed a cavalcade of Millennials’ favorite stars — including Ben Affleck, Jennifer Aniston, and Jason Alexander — to generate 5x as much engagement as the median Super Bowl LX ad. T-Mobile scored big with a musical number from the Backstreet Boys (2.5x) and Xfinity induced fond memories and strong results (1.3x) by reuniting the cast of “Jurassic Park.”
Snack Brands Replace Health Drinks in Grocery Store Winner’s Aisle
1. Healthy drinks were all the rage back in 2025, but 2026 was the year of the snack brand. Lay’s came 3rd overall with an offer of free chips that generated 7.1x as much engagement as the median ad at Super Bowl LX, joined in the winner’s aisle by another Lay’s spot highlighting its potato farmers (1.2x) and a Pringles ad in which Sabrina Carpenter built her perfect man out of chips (1.8x). Healthy soft drink brand Liquid Death bucked the trend with another powerful Big Game performance (2.2x).

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Datarails Launches Spend Control to Give CFOs Full Visibility on Contracts and Eliminate Zombie Subscriptions

Business Wire

February 9, 2026

Datarails Launches Spend Control to Give CFOs Full Visibility on Contracts and Eliminate Zombie Subscriptions

New AI-powered platform – the first with full ERP integration – includes an AI agent that reviews contract terms and conditions, benchmarks market alternatives and subsequently drafts renewal requests

Datarails – the leading AI-powered platform providing a single source of truth for the CFO’s Office across FP&A, cash management, month end close – has launched Spend Control to give finance teams complete, centralized visibility and control over all vendor contracts and subscriptions. The only solution of its kind with ERP integration, it also includes an AI agent that automatically reviews contract terms and conditions, benchmarks market alternatives and subsequently drafts optimized renewal requests.

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“Finance teams are losing millions to zombie subscriptions and duplicate tools because they lack a unified, simplified view of their vendor landscape,” said Didi Gurfinkel, Co-founder and CEO of Datarails.

Fresh off the company’s recent $70 million Series C round and launch of multiple new finance agents designed to put AI at the center of the CFO’s office, Spend Control also provides AI-powered insights that enable finance teams to reduce redundancies, cut costs, and enable more strategic and accurate budgeting and forecasting.

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Businesses lose billions of dollars annually due to poor contract management – an average of roughly 9% of total value. This figure exceeds 15% in more complex industries according to a 2025 World Commerce & Contracting report, which also found that “on average, contract-related data is scattered across 24 different systems, making it nearly impossible to track commitments or optimize decisions on a timely basis.” As subscriptions, contracts and SaaS vendor tools spread across departments, many finance teams rely on spreadsheets, inbox searches, and calendar reminders to manage renewals and payments. This often results in duplicate tools, missed renewals, and wasted resources, including irrelevant subscriptions and spending that no longer matches contract terms or budget approvals.

In addition to the Spend Control agent, Datarails’ new tool addresses these issues with core features like:

Centralized contract hub with AI-driven data extraction, DocuSign and email integration
ERP integration and automated reconciliation of contract terms vs. actual payments
Duplication detection across teams and subscriptions, with smart alerts for expirations and autorenewals with AI-powered renewal workflows
Real-time dashboard and analytics, plus embedded AI-agents for proactive tips, cost-saving insights, and automated vendor communication
Easy browsing of tools across the entire organization so that employees can see what software is being used – and request access

“Finance teams are losing millions to zombie subscriptions and duplicate tools because they lack a unified, simplified view of their vendor landscape,” said Didi Gurfinkel, Co-founder and CEO of Datarails. “As we continue transforming how finance teams approach every aspect of financial planning and analysis, we’ve launched Spend Control not just to track contracts, but much more importantly to provide the strategic insights CFOs and their teams need to turn spend management from a cost center into a competitive advantage.”

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ZeroToOne.AI and Horizon Media Announce AI Partnership to Power Predictive Behavioral Intelligence Within HorizonOS

PRNewswire

February 9, 2026

ZeroToOne.AI and Horizon Media Announce AI Partnership to Power Predictive Behavioral Intelligence Within HorizonOS

The collaboration introduces ZeroToOne’s proprietary Large Behavioral Model into HorizonOS, advancing AI from workflow automation to real-world outcome prediction

ZeroToOne.AI, a leader in predictive behavioral intelligence, and Horizon Media, the largest independent media agency globally, announced a new enterprise partnership to integrate real-time predictive intelligence into HorizonOS, the industry’s first open operating system and its AI-native marketing intelligence platform, Blu. Unlike conventional AI applications that rely on Large Language Models to automate existing workflows, ZeroToOne delivers system-level predictive intelligence powered by its proprietary Large Behavioral Model, enabling marketers to act ahead of consumer behavior rather than optimize after the fact. The partnership follows multiple successful proofs of concept tested through newly launched HorizonOS Labs in which ZeroToOne drove measurable gains in efficiency, visitation, and conversion, while materially reducing media waste.

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Powered by its proprietary Large Behavioral Model, ZeroToOne delivers predictive behavioral intelligence that anticipates real-world human actions at scale, enabling brands and enterprises to move beyond historical analytics to forward-looking decisioning with 85%+ accuracy. Through the partnership, Horizon will integrate ZeroToOne’s daily refreshed predictive audiences directly into Blu, supporting planning, activation, suppression, and measurement across its client base. The collaboration further advances Horizon’s strategy of embedding modern AI and data-driven intelligence natively within its platform environment, ensuring predictive capabilities are fully operationalized inside existing client workflows.

“ZeroToOne was built on the belief that modern, AI-driven audience strategy should be grounded in the actions people are likely to take next, not what they did weeks or months ago, so brands can anticipate behavior rather than simply react to it,” said ZeroToOne Co-founder and CEO Naseer Hashim. “That requires predictive intelligence to be embedded directly into decision-making environments rather than layered on as incremental features. Horizon is a forward-looking partner that shares our view of how AI can drive better client outcomes, and we are excited to bring our real-time predictive intelligence into the core of HorizonOS and its Blu Platform to help brands across QSR, retail, travel, CPG, hospitality, and beyond make smarter decisions within their media ecosystems.”

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“HorizonOS’s growing partner ecosystem and HorizonOS Labs pilots are accelerating innovation. With ZeroToOne, we provide clients a modern audience advantage, powered by intelligence that adapts at the speed of behavior,” said Horizon Media EVP and Head of Platform Partnerships John Koenigsberg. “ZeroToOne has proven that real-time prediction can materially improve results across a wide range of categories. Integrating their platform into Blu allows us to deliver this value in a seamless and scalable way.”

The companies will continue to collaborate on deeper levels of AI integration, including enhancements to bid optimization, ID resolution and the potential to deploy ZeroToOne’s modeling engine directly within HorizonOS.

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Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

PRNewswire

February 9, 2026

Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, announced the launch of Perxi AI, the world’s first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp.

Democratizing Loyalty: Eliminating the Cost to entry Barrier for SMEs

Historically, SMEs have been unable to launch loyalty programs due to high costs associated with software, commercial commitments, having a dedicated loyalty professional and staff training. This created an imbalance where only major corporations could afford complex but high value retention tools. Perxi AI eliminates these barriers entirely:

Instant Launch, Zero Cost: SMEs can instantly launch and manage their loyalty programs.
Convenient Interface: The entire Perxi AI system operates via social channels like WhatsApp chat interface that is optimized to feel like chatting with a friend.
No App Required: Neither the business nor the customer needs to install a separate application; all management and engagement occur directly within the WhatsApp environment.
Multi language: Perxi AI can interact with business owners and customers in any language across the globe, enabling universal communication and personalized experience.

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Strategic Growth and Data-Driven Decisions

Perxi AI transforms the SME’s ability to compete, fostering loyalty, retention, and growth previously reserved for enterprise brands:

Repeat Business & Personalization: SMEs can secure repeat business and deliver a more personalized experience to their customers immediately.
Data-Driven Insights: Perxi AI delivers crucial analytics that help businesses make better decisions regarding customer behavior and campaign effectiveness.
Ecosystem Access: Perxi AI makes it possible for small businesses to seamlessly join larger loyalty programs and ecosystems already part of Loyyal’s marketplace, significantly expanding their reach and value proposition.

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Future Vision: AI-Powered business operations

Perxi AI is strategically positioned for evolution beyond loyalty management. The platform is scheduled to integrate a finance module in the future, which will simplify the management of business finance and banking functions such as credit lending directly within the chat interface.

Perxi AI won the prestigious META Llama AI Startupbootcap Program 2025, ensuring the product leverages cutting-edge conversational AI models.

“Perxi AI is about shifting competitive balance,” said Ashish Kumar Singh – CEO at Perxi AI & Loyyal. “By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple.”

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IPcook Empowers AI Training Data Acquisition with High-Performance Residential Proxies

MTS Staff Writer

February 9, 2026

Customer Data Alliance and CDP Institute Release New CDP Industry Update

IPcook addresses the growing complexity of bot detection, utilizing clean residential proxies to maintain consistent access to the global data for AI training.

The rapid rise of large language models has created an urgent need for massive datasets., the demand for high-quality information grows at an exponential rate. However, many developers struggle to find enough diverse content without facing blocks. IPcook provides an ideal solution to this challenge. It offers high-performance residential proxy infrastructure at a very competitive price point. This combination allows development teams, even small ones, to gather AI training data without a heavy financial burden.

The Rise of Autonomous Data Sourcing

Modern AI development demands an unprecedented volume of information. Large language models now require a diverse mix of text, images, and videos to function correctly. Unfortunately, traditional data purchase methods often fail to meet these professional standards. Pre-packaged datasets carry high price tags and usually contain outdated information. This lag creates a significant disadvantage in a fast-moving market.

Consequently, more enterprises now choose to gather their own data for AI training. This autonomous approach ensures access to the most recent and relevant content available online. However, successful extraction requires a sophisticated technical setup. Professional residential proxies become essential at this stage. They allow scrapers to access various platforms without blocks and ensure a steady flow of fresh information.

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Premium Solutions with IPcook Residential Proxies

The effectiveness of AI model training often depends on the stability of the data acquisition pipeline. IPcook provides a robust web scraping proxy infrastructure specifically built to handle heavy data traffic. It connects AI researchers with diverse web sources through a highly resilient network. Its architecture supports massive concurrent sessions, which allows for the simultaneous extraction of different data formats. To understand why IPcook stands out, one must look at the specific features.

Elite Anonymity for Seamless Access. Security is a top priority when you gather AI model training data from competitive platforms. All IPcook requests do not include proxy headers, ensuring the highest level of anonymity. This feature prevents target websites from identifying automated tools. Consequently, developers can scrape online data without the risk of account bans or IP blacklists.

Unmatched Cost-Efficiency. Training budgets are often tight, yet quality cannot be sacrificed. IPcook offers a superior balance with prices as low as $0.5 per GB for bulk purchases. Despite the low cost, the network maintains exceptional stability. This ensures that enterprises can access massive amounts of data for AI training without incurring the high costs of traditional data providers.

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Lightning-Fast Response Times. Speed directly impacts the timeline of an AI training data pipeline. The global average response time of IPcook proxies remains under 0.5 seconds, while in major regions, they can reach speeds as fast as 50ms. These high-speed connections allow for rapid data turnover. As a result, developers can update their models with the latest information in real-time.

Global Reach with Massive IP Pools. Diversity is key to building unbiased models. IPcook features over 55 million IPs across 185 locations worldwide. This allows users to target specific countries or cities with precision. Such extensive coverage ensures that AI model training sets reflect a truly global perspective by accessing localized content from any region.

“We built our technology with a focus on raw performance and unwavering stability. We recognize that the quality of AI depends entirely on the depth of available information,” said Raymond, head of the R&D Department of IPcook, “Our team does not want data acquisition to hinder innovation. We offer these proxies as a cornerstone for the collection of AI training data. Our mission is to provide a complete ecosystem that empowers the next generation of AI breakthroughs.”

The path to smarter models starts with a consistent flow of information. IPcook serves as a vital bridge for developers who need to secure high-quality AI training data. This professional platform optimizes every web scraping task to ensure the highest success rates. Every innovator is encouraged to explore these residential tools to enhance their data pipelines. You can join the platform today to experience a more efficient way to fuel your AI progress.

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MiaRec Featured as Core Performing Vendor on the CMP Research Prism for Customer Analytics

MTS Staff Writer

February 9, 2026

MiaRec Featured as Core Performing Vendor on the CMP Research Prism for Customer Analytics

CMP Research recognizes MiaRec for customer analytics excellence in customer contact and CX technology.

MiaRec proudly announces its placement on CMP Research Prism, an elite technology assessment framework developed by CMP Research, a division of Customer Management Practice (CMP) for Customer Analytics. This respected framework highlights MiaRec as a Core Performing provider for customer contact and customer experience (CX) professionals aiming to optimize their technology investments with confidence through customer analytics.

CMP Research recognition highlights MiaRec’s strength in customer analytics that turn customer conversations into actionable CX insight.”

— Gennadiy Bezkorovayniy, CEO of MiaRec

MiaRec helps CX leaders gain full visibility into customer experience by analyzing 100% of customer conversations across voice and digital channels. Using AI-powered customer analytics, MiaRec reveals how agent behaviors, execution gaps, and broken processes directly impact CX—without relying on surveys or manual analysis.

MiaRec automatically generates CX metrics such as CSAT, NPS, and Net Emotional Score (NES) directly from conversations, giving teams insight not only into how experience is trending, but why. Leaders can see which issues, behaviors, and journey breakdowns are driving customer outcomes—early enough to take action.

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With MiaRec Ask AI, teams can uncover CX insights in seconds using a conversational, natural-language interface. Instead of digging through dashboards or listening to calls, leaders can ask questions like “What’s driving repeat contacts?” or “Where are customers getting frustrated?” and get clear, evidence-based answers instantly.
The result is a scalable, survey-free approach to customer analytics that turns every conversation into actionable CX intelligence.

The CMP Research Prism for Customer Analytics evaluated nineteen solution providers, including MiaRec, and segmented them into five categories: pioneering, leading, core performing, up & coming, and emerging using analyst analysis, user feedback, and marketplace data across ten investment criteria.

“We’re proud to be recognized as a Core Performing vendor by CMP Research,” said Gennadiy Bezkorovayniy, CEO of MiaRec. “MiaRec turns customer conversations into AI-driven customer analytics—giving organizations the visibility they need to understand experience, uncover issues, and make better decisions across the business.”

Nicole Kyle, Managing Director of CMP Research, adds, “With the crowded technology landscape, customer contact leaders need a reliable source to guide their technology decisions. CMP Research Prism was created to assess solution providers like MiaRec equip buyers and influencers of the customer contact and CX technology stack with insights to inform their investments.”

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CMP Research Prism is the only marketplace assessment framework built exclusively for customer contact and CX executives. The Prism helps customer contact leaders and CXOs differentiate solution providers in a complex market and make more informed, confident investment decisions that future-proof the CX technology stack. Prisms are updated every six months and upcoming technology assessments will cover chatbots/virtual agents, conversational IVR/voicebot, real-time agent assist/copilot, and workforce management.

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Rankpage Introduces Expanded AI-Driven SEO Offerings to Support Businesses of All Sizes Across Malaysia

Globe Newswire

February 9, 2026

Rankpage Introduces Expanded AI-Driven SEO Offerings to Support Businesses of All Sizes Across Malaysia

Rankpage, a Malaysia-based AI-driven SEO solutions provider, announced the expansion of its AI-powered search optimization offerings, introducing enhanced frameworks and service packages designed to help businesses of all sizes improve organic visibility, AI-search prominence, and measurable return on investment across local and international markets.

The expanded offerings address the rapid evolution of search behavior driven by artificial intelligence, generative search engines, and algorithmic changes. Rankpage’s newly enhanced solutions are built to support startups, SMEs, and enterprise-level organizations seeking sustainable growth across both traditional search engines and emerging AI-powered discovery platforms.

With more than eight years of operational experience, Rankpage combines artificial intelligence with human-led strategic execution to help organizations adapt to increasingly complex digital search environments. The expanded service suite focuses on long-term performance, scalability, and alignment with modern AI-influenced search ecosystems.

Rankpage Search Dominance Framework

As part of its expanded offerings, Rankpage has strengthened its proprietary Search Dominance Framework, designed to address evolving optimization requirements as search engines integrate AI and generative technologies. The framework includes:

SERP-Dominating Technology (DT): Search optimization technology developed to improve visibility across competitive search engine results pages.
Global AI Connectivity Backlink (GACB): AI-verified backlink strategies aimed at strengthening domain authority across regional and international search ecosystems.
Rankpage Satellite Ecosystem (RSE): A structured network of digital assets designed to reinforce brand signals and support long-term search performance.

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“Our expanded offerings are focused on helping businesses remain visible and competitive as search continues to evolve,” said Riff Chen, Regional Manager of Rankpage.
“By combining AI-driven insights with strategic execution, we aim to support sustainable digital growth in an increasingly AI-influenced search environment.”

End-to-End AI-SEO Services

In addition to its expanded framework, Rankpage provides a comprehensive range of AI-enhanced search optimization services, including:

Full-stack SEO
AI-powered Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
Local SEO
Link Building
SEO Content Development
E-commerce SEO
International SEO
Enterprise SEO
SEO-Ready Website Design

Industry Applications

Rankpage’s AI-enhanced SEO solutions support organizations across multiple sectors, including:

B2B SMEs: Improved organic visibility and lead generation through structured search strategies
Healthcare: Enhanced discoverability for medical services and educational content
Education: Increased visibility for academic programs and courses
Finance & Banking: Strengthened search presence for financial products and informational content

Rankpage also works with businesses across a wide range of industries, delivering customized solutions aligned with specific operational objectives.

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SEO Packages for Businesses of All Sizes

To support different stages of business growth, Rankpage offers tiered SEO packages as part of its expanded service lineup:

Start Pack – RM1,500/month: Designed for startups and small businesses; includes site audit, foundational keyword targeting, on-page optimization, internal linking, and quarterly reporting.
Advanced Pack – RM3,000/month: Designed for growing SMEs; includes expanded keyword research, content optimization, and strategic planning.
Enterprise – from RM6,000/month: Designed for large organizations and multinational companies; includes a comprehensive SEO strategy, dedicated strategist, premium link acquisition, multilingual optimization, technical SEO enhancements, and CRO insights.

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Nature Notch Launches Community-Powered Platform That Helps Businesses Grow Without Traditional Advertising

MTS Staff Writer

February 9, 2026

Nature Notch Launches Community-Powered Platform That Helps Businesses Grow Without Traditional Advertising

A new community-powered platform, Nature Notch, is changing how businesses grow — without ads, algorithms, or influencers-for-hire

As businesses face rising advertising costs and declining consumer trust, Nature Notch has launched a new community-powered platform designed to help businesses grow through authentic engagement rather than paid advertising.

Developed by Nature Checkout Inc., Nature Notch enables customers and local creators to share real experiences with businesses, creating organic visibility driven by participation instead of ad spend.

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Unlike traditional marketing platforms that rely on impressions and paid reach, Nature Notch focuses on discovery through community interaction. Businesses gain exposure by engaging with customers and creators who already support them, while influencers earn recognition based on local impact and authenticity rather than follower count.

“People trust recommendations from real people more than ads,” said a spokesperson for Nature Checkout Inc. “Nature Notch was built to reflect how people actually discover and support businesses.”

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The platform is designed for local and regional businesses, creators, and consumers seeking more transparent and community-driven ways to connect. Early adoption has shown increased engagement and repeat customer interaction compared to traditional advertising approaches.

Nature Notch is currently onboarding businesses, influencers, and partners nationwide.

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Beyond Model Benchmarks: Algolia CTO Xavier Grand Joins AI Day France 2026 Panel on Algolia’s Role in the GenAI UX Revolution

Business Wire

February 9, 2026

Beyond Model Benchmarks: Algolia CTO Xavier Grand Joins AI Day France 2026 Panel on Algolia’s Role in the GenAI UX Revolution

At AI Day 2026, Grand joins Mirakl data science leaders Mehdi Elion and Clément Labrugere and Upsun Field CTO Guillaume Moigneu for a multi-track session that uncovers cutting-edge AI systems built by the sharpest minds in France’s tech industry

Algolia, the AI Search and Retrieval Platform orchestrating over 1.75 trillion queries each year, trusted by more than 18,000 businesses and millions of developers worldwide, announced that Chief Technical Officer Xavier Grand will speak at AI Day 2026 in Paris on February 10. Taking place at Station F and presented by France Digitale, the 10th annual AI Day will bring 2,000 AI & NoCode executives, researchers, and investors in one place to discuss how organizations can understand, anticipate, and activate the full potential of AI at every level.

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As a prominent voice in France’s AI and developer community, Algolia CTO Xavier Grand will lead a talk within dotAI’s “The Tech Track” presentation titled, “Algolia & The GenAI UX Revolution: Merging Search and Conversation.” Grand’s track will be presented in the Workshop Area from 12:20–12:35PM. He will explore how Algolia is empowering enterprises to move beyond traditional search strategies and toward the conversational, context-aware experiences consumers demand in the GenAI era.

In addition to Grand’s presentation, this multi-track session will include a talk led by Mirakl data scientists Mehdi Elion and Clément Labrugere on recent advancements to their company’s ad platform. Guillaume Moigneu, Field CTO at Upsun (formerly Platform.sh) will also lead a talk on measuring agent code readiness.

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Xavier Grand, Chief Technical Officer at Algolia, said: “At Algolia, we’re trusted by thousands of retailers and millions of developers around the world to equip them with fast, intuitive AI search solutions that build lasting customer loyalty and drive engagement and conversions. In 2026, this means enterprise search strategy must be all-encompassing to include agentic, generative, and search experiences. Excited to share with the brightest minds in France’s AI community how Algolia is making this shift practical at scale.”

Xavier Grand is a founding engineer at Algolia; he joined the company when it was five people and helped scale the platform through 750+ employees. Grand’s work focuses on building infrastructure and products that are reliable, predictable, and usable by real customers at global scale and ingesting deep technology and productizing it.

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The Future of Immersive Media: Volumetric Video Market Explodes as AR/VR and Metaverse Demand Surge Globally

MTS Staff Writer

February 9, 2026

The Future of Immersive Media: Volumetric Video Market Explodes as AR/VR and Metaverse Demand Surge Globally

The volumetric video market is accelerating as AR/VR adoption, AI-driven compression and metaverse platforms fuel demand for immersive 3D content.

According to DataM Intelligence, the Volumetric Video Market is valued at a significant CAGR during the forecast period (2025-2032). This strong growth trajectory is primarily driven by rapid advancements in 3D capture technologies, increasing adoption of AR/VR devices, growing demand for immersive content in media and entertainment, and expanding use cases in training, simulation, and remote collaboration. The software segment currently leads the market due to high demand for volumetric rendering, compression, and playback solutions, while North America dominates geographically, supported by early technology adoption, strong investments in immersive media startups, and the presence of major technology providers and content studios.

Volumetric video is transforming pixels into presence, enabling audiences to step inside content and interact with digital worlds as if they were physically there.”

— DataM Intelligence

The volumetric video market is emerging as one of the most transformative segments within immersive media technologies, redefining how digital content is created, distributed, and consumed. Volumetric video enables the capture of real-world objects, people, and environments in three dimensions, allowing viewers to experience content from any angle in real time. Unlike traditional 2D or stereoscopic video, volumetric video creates fully spatial, interactive visual experiences, making it a foundational technology for virtual reality (VR), augmented reality (AR), mixed reality (MR), and the broader metaverse ecosystem. As industries increasingly prioritize immersive engagement, volumetric video is gaining traction across entertainment, gaming, education, healthcare, sports, advertising, and enterprise collaboration.

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Recent Developments:

1.October 2025: Microsoft expanded its volumetric capture capabilities within Microsoft Mesh, introducing AI-enhanced real-time compression technology to enable smoother streaming of high-fidelity 3D holographic content. The update significantly reduces bandwidth requirements, supporting enterprise collaboration and immersive training applications.

2. September 2025: Unity Technologies launched an upgraded volumetric video integration toolkit for real-time 3D environments. The toolkit allows creators to seamlessly import volumetric captures into gaming, virtual production, and metaverse platforms, improving rendering speed by nearly 30% compared to previous workflows.

3. July 2025: 8i unveiled its next-generation mobile volumetric capture solution, enabling brands and content creators to generate photorealistic 3D human holograms using compact multi-camera systems. The development aims to democratize volumetric production for advertising, e-commerce, and social media engagement.

4. May 2025: A leading XR production studio introduced a cloud-based volumetric streaming platform optimized for live sports and entertainment broadcasting. The solution supports immersive multi-angle viewing experiences across AR and VR headsets, strengthening adoption in live event production.

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Mergers & Acquisitions:

1. November 2025: A global media technology company acquired a volumetric capture studio specializing in cinematic holographic production, expanding its immersive content portfolio for film, gaming, and extended reality (XR) markets.
2. September 2025: A major cloud infrastructure provider acquired a 3D video compression startup to enhance scalable volumetric video streaming capabilities for enterprise and metaverse applications.
3. July 2025: A leading AR/VR hardware manufacturer completed the acquisition of a volumetric imaging software firm to strengthen spatial computing integration and real-time 3D content delivery.
4. April 2025: A digital entertainment conglomerate invested in a volumetric production company to accelerate the development of immersive storytelling formats for interactive media and live performances.

Market Segmentation:

The volumetric video market is segmented based on component, application, end-user, and deployment model, each contributing uniquely to the overall industry growth.

By component, the market is broadly categorized into hardware, software, and services. Hardware includes camera arrays, depth sensors, LiDAR systems, and capture studios that enable volumetric recording. While hardware remains capital-intensive, ongoing innovations are improving capture accuracy and reducing setup complexity. Software represents the dominant segment, encompassing volumetric video processing, rendering engines, compression algorithms, and playback platforms. The rising demand for real-time rendering and cloud-based volumetric streaming solutions has significantly strengthened this segment. Services include consulting, system integration, content production, and post-processing, supporting enterprises in deploying volumetric solutions at scale.

Based on application, volumetric video finds use in media & entertainment, gaming, sports, education & training, healthcare, retail & advertising, and enterprise collaboration. Media and entertainment leads the market, driven by immersive storytelling, virtual concerts, cinematic VR experiences, and interactive content. In gaming, volumetric video enables lifelike characters and environments, enhancing player immersion. Education and training leverage volumetric simulations for realistic learning environments, while healthcare applications include medical training, telemedicine visualization, and patient education. Retail and advertising are increasingly adopting volumetric video for virtual try-ons, interactive product showcases, and experiential marketing campaigns.

From an end-user perspective, the market serves content creators, enterprises, educational institutions, healthcare providers, and government organizations. Content creators and media studios represent the largest share due to increasing investments in immersive content production. Enterprises are rapidly adopting volumetric video for virtual meetings, digital twins, and remote collaboration, while government and defense sectors utilize it for simulation-based training and planning.

By deployment model, cloud-based solutions are gaining momentum over on-premise systems due to scalability, reduced infrastructure costs, and seamless integration with AR/VR platforms. Cloud deployment also supports real-time streaming and global content distribution, making it a preferred choice for large-scale applications.

Regional Insights:

North America holds the largest share of the volumetric video market, driven by strong technological infrastructure, early adoption of immersive technologies, and significant investments from media, gaming, and technology giants. The United States leads the region, supported by the presence of advanced volumetric capture studios, VR content developers, and metaverse-focused startups. High consumer adoption of AR/VR devices and increasing enterprise use of immersive collaboration tools further strengthen regional dominance.

Europe represents a mature and steadily growing market, with countries such as the United Kingdom, Germany, and France investing in immersive media for education, cultural preservation, sports broadcasting, and industrial training. Government-funded innovation programs and collaborations between research institutions and technology providers are fostering the development of volumetric video solutions across the region.

The Asia-Pacific region is expected to witness the fastest growth during the forecast period. Rapid digitalization, expanding gaming and entertainment industries, and increasing investments in AR/VR infrastructure in countries such as China, Japan, South Korea, and India are driving market expansion. The growing popularity of virtual influencers, esports, and immersive retail experiences is further accelerating adoption.

Latin America and the Middle East & Africa are emerging markets for volumetric video, with gradual adoption driven by expanding digital media consumption, smart city initiatives, and investments in advanced training technologies. While market penetration remains relatively low, improving connectivity and falling hardware costs are expected to unlock future growth opportunities.

Market Dynamics:

Market Drivers
One of the primary drivers of the volumetric video market is the growing demand for immersive and interactive content across industries. As consumers increasingly seek engaging digital experiences, businesses are adopting volumetric video to differentiate their offerings. The rapid proliferation of AR/VR headsets, coupled with advancements in 5G connectivity, has made real-time volumetric streaming more feasible and accessible. Additionally, the rise of the metaverse and virtual worlds is creating sustained demand for realistic 3D content, positioning volumetric video as a core enabling technology.
Another significant driver is the expansion of enterprise and industrial applications. Organizations are leveraging volumetric video for remote collaboration, virtual training, and digital twin development. In healthcare and education, volumetric simulations enhance learning outcomes by providing realistic, interactive environments. Continuous improvements in AI-driven rendering, depth sensing, and cloud computing are also reducing technical barriers and improving content quality.

Market Restraints
Despite strong growth potential, the volumetric video market faces several challenges. High initial costs associated with volumetric capture studios, specialized hardware, and advanced software remain a major restraint, particularly for small and medium-sized enterprises. Large data volumes generated by volumetric content also create challenges related to storage, bandwidth, and real-time processing.
Technical complexities related to standardization, interoperability, and content optimization across devices further limit widespread adoption. Additionally, the lack of skilled professionals with expertise in volumetric production and 3D content creation can slow implementation timelines and increase operational costs.

Market Opportunities
The market presents substantial opportunities with the integration of volumetric video into the metaverse, digital twins, and AI-driven content platforms. As virtual worlds evolve, demand for realistic human representations and environments will continue to grow. Emerging use cases in virtual commerce, remote healthcare, and immersive advertising offer untapped revenue streams for technology providers.

Advancements in cloud-based rendering, edge computing, and AI-powered compression are expected to significantly reduce costs and improve scalability, making volumetric video accessible to a broader range of users. Partnerships between hardware manufacturers, software developers, and content creators are also creating opportunities for end-to-end solution development and market expansion.

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ReachLabIQ Launches SEO for AI Consulting Services to Elevate Content Marketing

prweb

February 9, 2026

ReachLabIQ Launches SEO for AI Consulting Services to Elevate Content Marketing

ReachLabIQ, a specialized strategic marketing consultancy, announced the debut of its comprehensive SEO for AI consulting and content marketing services. Headquartered in Boston, ReachLabIQ is designed to help organizations navigate the complexities of SEO for AI while building a dominant digital footprint through authoritative, search-optimized content.

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As the search landscape shifts toward AI-generated answers and evolving quality standards, ReachLabIQ provides a critical bridge for brands. The firm’s methodology focuses on using AI to extract deep market intelligence, which is then refined by expert strategists into high-impact content marketing campaigns that drive both search visibility and brand trust. “The goal is no longer just to be found, it is to be trusted as the definitive authority in your space,” said the Founder of ReachLabIQ. “By integrating AI consulting directly into our content marketing framework, we give our clients a competitive edge in how they reach, engage, and convert their audiences into customers and clients.

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Integrated Service Offerings: Strategic AI Consulting: To enhance data analysis, audience research, and operational efficiency. High-Authority Content Marketing: Development of elite-level articles, white papers, and digital assets that establish industry leadership. Search Visibility Optimization: Advanced SEO techniques designed to align brand messaging with the latest search engine algorithms and AI discovery engines.

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Company Aims for Unit to Generate More than $4.5 Million in Revenue Within First Year

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CMP Research recognizes MiaRec for customer analytics excellence in customer contact and CX technology.

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A new community-powered platform, Nature Notch, is changing how businesses grow — without ads, algorithms, or influencers-for-hire

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At AI Day 2026, Grand joins Mirakl data science leaders Mehdi Elion and Clément Labrugere and Upsun Field CTO Guillaume Moigneu for a multi-track session that uncovers cutting-edge AI systems built by the sharpest minds in France’s tech industry

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The volumetric video market is accelerating as AR/VR adoption, AI-driven compression and metaverse platforms fuel demand for immersive 3D content.

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New In-House Agency Specializes in Developing Motion-First Creative for Advertising,
On-Air Promotions, and Channel Branding