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Amplitude Brings Full Power of Digital Analytics to Every Team for Less

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Business Wire
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Amplitude Achieves AWS Advertising and Marketing Technology Competency

Company introduces self-service “Plus” plan with Analytics, CDP and feature-management capabilities at just $49 per month

Amplitude, Inc., a leading digital analytics platform, announced the launch of Amplitude Plus, a new self-service offering that puts more capabilities from its platform into the hands of more teams at a lower cost. With Plus, businesses of all sizes gain access to the most powerful features of Amplitude’s Digital Analytics Platform to deliver better digital experiences and drive better outcomes.

“With the Plus plan, we’re changing all that. We’re the first company to offer the best of our digital analytics platform in a self-serve way. It’s available at the best price on the market. And we’re making it super-simple to get up and running quickly.”

Acquiring, retaining, and monetizing customers is critical for early-stage companies looking to scale. However, many teams cannot afford the full stack of tools they need to understand what their customers love, where they get stuck, and what keeps them coming back. The Plus plan levels the playing field by putting the full breadth of the Amplitude platform into the hands of every organization at an affordable price.

Starting at just $49 per month for up to 300,000 monthly tracked users (MTU), Plus includes Amplitude Analytics’ capabilities, powerful audience-management tools within its Customer Data Platform, as well as A/B testing, feature flagging and other feature-management tools previously only available in Experiment. The Plus plan is truly self-service – people can sign up online and get started immediately.

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“We’ve heard the feedback that the pricing models for data analytics are broken. For the category as a whole, it’s clear that event-based approaches can get expensive fast, pricing isn’t transparent, and the jump from free to paid is often steep,” said Spenser Skates, CEO and co-founder of Amplitude. “With the Plus plan, we’re changing all that. We’re the first company to offer the best of our digital analytics platform in a self-serve way. It’s available at the best price on the market. And we’re making it super-simple to get up and running quickly.”

The launch of Plus comes on the heels of an enhanced onboarding process to make it easier and faster for teams to get value from Amplitude. This includes:

  • Taxonomy templates and event recommendations that make it easy to instrument data.
  • Industry-specific starter templates that quickly surface product insights and guide users to more complex questions.
  • Amplitude Academy offers flexible, self-paced learning, along with the Cohort community where industry peers share product and growth insights.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Integrate Ushers in New Era of B2B Data Privacy Protection with Data Guardian

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prweb
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Integrate-Ushers-in-New-Era-of-B2B-Data-Privacy-Protection-with-Data-Guardian

Ensure 100% Compliant and Marketable B2B Leads

Integrate, the leader in‥B2B Precision Demand Marketing (PDM), today announced the launch of Data Guardian, an enhanced data protection offering that ensures marketing leads are high-quality and compliant in today’s increasingly regulated world. Data Guardian combines AI-powered trust scoring and rigorous auditing to offer protection against privacy violations, improve visibility into media partner performance, and optimize spend.

Data privacy rules have become increasingly stricter since the European Union’s General Data Protection Regulation (GDPR) went into effect in 2018 and the California Consumer Privacy Act (CCPA) became enforceable in 2020. Currently, 150 of 194 countries have enacted data protection and privacy laws, 35 out of 50 states in the U.S. have considered data privacy regulation, and 13 states have passed new data privacy legislation. As a result, according to management consultancy, the Winterberry Group, the number one concern of B2B marketers deploying omni-channel marketing is data and privacy.

“Data privacy isn’t just a compliance checkbox; it’s the cornerstone of trust in our digital age,” said Jeremy Bloom, co-founder and CEO of Integrate. “Data Guardian provides an extra layer of data protection to safeguard your customer’s information, your brand integrity, and long-term success.”

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In a world where some of the world’s leading brands have faced over $4.1 billion in data privacy penalties in 2023 alone, Data Guardian serves as a shield against potential legal pitfalls. Data Guardian’s algorithms analyze lead data to assess lead quality and credibility. Lead data undergoes rigorous compliance audits to ensure adherence to emerging privacy regulations. These efforts create a paper trail documenting a brand’s best good-faith efforts to maintain privacy standards in an increasingly complex digital world.

Data Guardian offers:

  • Direct Media Partner Lead Audit to ensure content syndication lead compliance.
  • Direct Media Partner Trust and Reliability Scores that benchmarks performance standards to ensure the best performance, highest lead quality, and budget optimization.
  • Data Subject Lead Verify to certify that leads are 100% marketable and secure another layer of assurance that privacy and compliance regulations are being upheld.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Lucid Software Further Enhances Intelligence with New AI Features

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PRNewswire
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Lucid Software Further Enhances Intelligence with New AI Features

Lucid Software, the leader in visual collaboration software, announced significant enhancements to its AI features for the Lucid Visual Collaboration Suite. These new innovative enhancements to Collaborative AI are yet another step in Lucid’s ongoing commitment to further effective collaboration, faster alignment and better decision-making.

“Since establishing the visual collaboration market over a decade ago, we’ve consistently defined new ways of collaborating for all knowledge workers,” said Dan Lawyer, Chief Product Officer of Lucid Software. “As we build upon our robust, patent-backed Intelligence Platform, we continue to define how intelligence can be used to improve how teams work together, furthering Lucid’s longstanding history of being the most intelligent visual collaboration platform on the market.”

Lucid’s Collaborative AI, available in the Lucid Visual Collaboration Suite, includes an updated user experience, along with enhancements that further users’ ability to generate, expand upon, sort and summarize ideas. With an emphasis placed on customer collaboration and feedback throughout the beta launch, significant improvements include helping users more easily integrate AI into their brainstorms and workflows and added support for more tailored output options to better suit a variety of use cases.

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Additionally, Lucid is expanding its interoperability with large language models (LLMs) across its platform with new features:

  • AI Prompt Flow – With the AI Prompt Flow extension, users can build and experiment with prompts in existing workflows in Lucidchart, insert their API key to get started without writing code and rapidly test different models, prompts and inputs to see what works best.
  • ChatGPT Plugin – Users can add a prompt into ChatGPT+ for what they’d like to visualize and a Lucidchart diagram will be automatically created within seconds. It can then be edited and modified within Lucidchart and further enhanced by utilizing Lucid’s robust feature set and library of integrations, allowing users to visualize complex ideas faster, clearer and more collaboratively.

With a focus on providing best-in-class user enablement, Lucid is also rolling out AI-focused training content to Lucid Training Labs. Beginning with a course on how to best utilize Lucid’s AI capabilities, teams can learn how to generate and expand ideas quickly and make impactful decisions using Collaborative AI. Lucid’s AI-focused course builds on already-existing interactive courses and live training workshops on visual collaboration to help users get started or dive deeper into how Lucid can help teams align quicker and achieve greater outcomes.

Along with its well-established capabilities that automate the creation of visuals and connect visuals with data, these additional AI enhancements continue to emphasize Lucid’s commitment to building the most intelligent visual collaboration platform that provides teams with increased productivity and efficiency gains as they see and build the future together.

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Optimove Grows Presence in South Africa via Amelco Partnership

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Globe Newswire
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Optimove-Grows-Presence-in-South-Africa-via-Amelco-Partnership

By partnering with the leading sports betting platform provider, Optimove is strategically investing in scaling the leading CRM Marketing Solution for iGaming solution in the African continent

Optimove, the leading CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, the leading sports betting platform provider.

South Africa is a sports betting hotbed and the continent’s biggest gambling market, as its Gross Gambling Revenue is expected to pass $2.3 billion by the end of 2023. Optimove’s partnership with Amelco already includes as joint client the fast-growing South African operators Lulubet and others.

Optimove’s leading all-in-one CRM Marketing platform will enable South African operators to build stronger long-term relationships with their players. Operators will be empowered to create sophisticated, real-time and scheduled AI-orchestrated marketing campaigns, personalized at scale. Delivering the ideal message to each player at the optimal time and through the optimal marketing channel.

Driven by Optimove’s integrated Customer Data Platform, AI orchestration engine, and native marketing channels, operators maximize player LTV, increase loyalty and retention, and accurately attribute the incremental impact of each player interaction.
Operators will gain the following key capabilities:

    • Advanced Generative AI: Optimove’s AI will support operators across Insight Generation, Campaign and Journey Creation, and Marketing Orchestration and Optimization.
    • Multichannel personalization and orchestration: Optimove’s AI-led orchestration engine will ensure players experience hyper-personalized journeys across channels.
    • Native marketing channels: Optimove’s native email, SMS, mobile push, in-app, web push, and web pop-ups allow marketers to create all their messages from a single platform.
    • Digital experience personalization – Optimove’s Digital Experience Platform (DXP) dynamically customizes websites, apps, and messages in real-time by leveraging over 20 AI models and player data.

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“As the iGaming market continues to flourish in South Africa, it becomes paramount for operators to seize every opportunity to make a lasting impact,” said Dan de Souza, Director of Partnerships at Optimove. “We recognize the significance of this pivotal stage in the market’s growth. Our market-leading CRM Marketing solution empowers South African operators to stay one step ahead of the competition by putting players at the heart of every marketing action. By prioritizing player-centric strategies, operators will elevate player retention, foster player loyalty, and maximize player lifetime value, enabling them to thrive in this dynamic and burgeoning market.”

“Optimove’s CRM Marketing solutions have proved invaluable for our joint clients in South Africa,” said Brandon Walker, Business Development Manager at Amelco. “In this fast-paced industry and rapidly growing market, Optimove allows operators to understand what’s happening and react in real-time with the ideal message at the right time. Our joint clients have seen great benefits and fantastic ROI in terms of elevated retention rates and increased player LTV.”

The partnership comes on the heels of Optimove being recognized by EGR Global as both the Acquisition and Retention Partner of the Year and the Data and AI Partner of the Year.

Marketing Technology News: First-party Customer Data: What Brands Should Do to Optimize How They Collect and Use First Party Customer Data

Coveo announces new AI and Generative Answering capabilities to power individualized, trusted, and connected experiences within each CX and EX interaction

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Globe Newswire
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Coveo Joins the MACH Alliance, Enabling More Businesses to Leverage Best-in-Breed Composable AI Technology to Meet Customers' Evolving Expectations and Drive Business Value

More than 15 new advancements strengthen the platform creating a scalable, intuitive and technology-agnostic solution. Advancements future-proof the Coveo Composable AI Search and Generative Experience platform, ensuring its relevance and efficacy for enterprises.

Coveo a market-leading platform that enables individualized, connected, and trusted digital experiences at scale with Semantic search, AI recommendations, and GenAI answering, today announced more than 15 new enhancements to the Coveo platform™. These innovative enhancements strengthen the Coveo composable AI Search and Generative experience platform to improve digital experiences across commerce, service, website and workplace to deliver superior business outcomes for enterprises.

“After a decade of enriching our platform to serve forward-thinking global enterprises, we know what it takes to gain a trusted AI-Experience Advantage,” said Laurent Simoneau, President, CTO and Co-Founder of Coveo. “Through our integrated SaaS platform and comprehensive suite of powerful AI and GenAI models, customers are effectively getting a subscription to ongoing innovation. We are constantly innovating to power individualized, trusted, and connected experiences that delight customers and employees while driving superior business outcomes.”

15 innovations to the Coveo platformTM for Commerce, Service, Website, and Workplace use cases, across 4 different categories:

Cutting-edge AI and GenAI models help enterprises deliver the digital experience that customers and employees expect while improving business outcomes

Relevance Generative Answering: Implement secure, enterprise-ready generative answering across your organization today. Generate answers to complex customer and employee queries with this breakthrough capability that respects content permissions, ensures answer freshness and limits hallucinations across commerce, service, workplace and website use cases.

Cold Start Product Vectors: Improve your overall personalization capabilities while helping shoppers discover more products easily. Solve for the cold-start problem by generating product vectors for new and longtail products.

Query Suggestions Automatic Fallback: Increase the chance of visitors avoiding the dreaded zero results page and converting with this new model which automatically displays the last successful set of suggestions.

Extend the value of your platforms and achieve interoperability with connectors and integrations

GraphQL Connector: Achieve seamless site connectivity with this Connector offering a more precise way to request and index information while providing support for headless CMS frameworks including Sitecore, Adobe and more.

Website Connector: Enhance findability on your sites with our improved web connector which includes added features such as crawling rules, web scraping capabilities, and authentication support in a no code / low code manner.

Coveo Cartridge for Salesforce B2C Commerce: Supercharge your Salesforce B2C Commerce storefronts with improved search and AI-powered recommendations. The Coveo cartridge brings AI search, dynamic faceting, optimized listing pages, and relevant recommendations to Salesforce B2C Commerce storefronts. Can be used for both Commerce Cloud Storefront Reference Architecture (SFRA) and the new Composable Storefront.

Coveo for Salesforce Updates: Maximize your Salesforce investment with new features built on top of a modern UI framework, Coveo Quantic, including: Smart Snippets AI model, Feature Result tag, among others.

Empower business users to build dynamic search, commerce, and agent experiences while leveraging modern UI frameworks

Next-Gen Search Page Builder: Build dynamic, cohesive and intelligent search pages, quickly, easily with no-code. User-friendly interface allows the creation of a new page in just a few clicks.

Next-Gen In-Product Experience (IPX) Updates: Deploy AI Search and Generative Answering across your SaaS-based applications and websites swiftly with IPX. Updates include support for Secured Search, User Context, Quickview, and the ability to leverage Coveo’s new Relevance Generative Answering model.

Multi-Product Badging: Increase conversions and revenue per visitor by easily deploying badging strategies across your site – from product listings and search results to your basket pages.

Hosted Insight Panel (HIP) Enhancements: Keep agents informed in the flow of their work while AI Search and Recommendations augment their ability to serve customers with new features including: Support for Smart Snippets, Viewed by Customer Tag and more.

Self-service Insight Dashboards: Easily report on and show the value and ROI of deployed commerce capabilities with direct access to normalized data.

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Reduce time-to-value with full-stack capabilities that help developers build and QA search experiences

Atomic UI Updates: Easily discover, create, share, install, and reuse custom Coveo Atomic components. Developers can also upload custom Atomic Hosted Search Pages to the Coveo Admin Console for quick publishing.

Facet Generator: Surface meaningful results to visitors faster. Automatically generate the most relevant search facets based on a user’s query and based on your indexed content – even with zero traffic.

Relevance Inspector: Help developers and site administrators easily troubleshoot search queries and improve the overall relevance of search results. Inspect query pipelines, rules, ranking score and more. Available for all search interfaces and implementations (ie. Atomic, Headless and JSUI).

New Data Health Overview Dashboard: Ensure your implementation captures suitable data to power AI and GenAI models via the new overview dashboard that provides aggregate and detailed views of events that have failed validation and helps developers identify, prioritize, and correct event analytics integration problems.

Operate confidently with enterprise-grade security and resiliency

Officially ISO 27001 certified: Protect and manage sensitive information, including employee and customer data, financial information, and information entrusted by third parties with Coveo’s ISO 27001 certification.

Active-Active and Five Nines Premium: Experience improved traffic performance and guaranteed uptime for US-based customers with the Active-Active redundancy query path. Additionally, customers desiring 99.999% uptime or five nines can purchase now additional resiliency.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Qlik’s Generative AI Benchmark Report Details How Enterprises Are Investing in and Deploying Technologies to Succeed with Generative AI

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Globe Newswire
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Qlik Launches AI Council to Responsibly Accelerate Enterprise Adoption of AI

Organizations Recognize the Need to Blend Traditional and Generative AI and Incorporate Solutions that Enable Data Fabrics to Maximize AI’s Overall Impact

Recent research by Qlik shows that enterprises are planning significant investments in technologies that enhance data fabrics to enable generative AI success, and are looking to a hybrid approach that incorporates generative AI with traditional AI to scale its impact across their organizations.

The “Generative AI Benchmark Report”, executed in August 2023 by Enterprise Technology Research (ETR) on behalf of Qlik, surveyed 200 C-Level executives, VPs, and Directors from Global 2000 firms across multiple industries. The survey explores how leaders are leveraging the generative AI tools they purchased, lessons learned, and where they are focusing to maximize their generative AI investments.

“Generative AI’s potential has ignited a wave of investment and interest both in discreet generative AI tools, and in technologies that help organizations manage risk, embrace complexity and scale generative AI and traditional AI for impact,” said James Fisher, Chief Strategy Officer at Qlik. “Our Generative AI Benchmark report clearly shows leading organizations understand that these tools must be supported by a trusted data foundation. That data foundation fuels the insights and advanced use cases where the power of generative AI and traditional AI together come to life.”

The report found that while the initial excitement of what generative AI can deliver remains, leaders understand they need to surround these tools with the right data strategies and technologies to fully realize their transformative potential. And while many are forging ahead with generative AI to alleviate competitive pressures and gain efficiencies, they are also looking for guidance on where to start and how to move forward quickly while keeping an eye on risk and governance issues.

Creating Value from Generative AI

Even with the market focus on generative AI, respondents noted they clearly see traditional AI still bringing ongoing value in areas like predictive analytics. Where they expect generative AI to help is in extending the power of AI beyond data scientists or engineers, opening up AI capabilities to a larger population. Leaders expect this approach will help them scale the ability to unlock deeper insights and find new, creative ways to solve problems much faster.

This vision of what’s possible with generative AI has driven an incredible level of investment. 79% of respondents have either purchased generative AI tools or invested in generative AI projects, and 31% say they plan to spend over $10 million on generative AI initiatives in the coming year. However, those investments run the risk of being siloed, since 44% of these organizations noted they lack a clear generative AI strategy.

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Surrounding Generative AI with the Right Strategy and Support

When asked how they intend to approach generative AI, 68% said they plan to leverage public or open-source models refined with proprietary data, and 45% are considering building models from scratch with proprietary data.

Expertise in these areas is crucial to avoiding the widely reported data security, governance, bias and hallucination issues that can occur with generative AI. Respondents understand they need help, with 60% stating they plan to rely partially or fully on third-party expertise to close this gap.

Many organizations are also looking to data fabrics as a core part of their strategy to mitigate these issues. Respondents acknowledged their data fabrics either need upgrades or aren’t ready when it comes to generative AI. In fact, only 20% believe their data fabric is very/extremely well equipped to meet their needs for generative AI.

Given this, it’s no surprise that 73% expect to increase spend on technologies that support data fabrics. Part of that spend will need to focus on managing data volumes, since almost three quarters of respondents said they expect generative AI to increase the amount of data moved or managed on current analytics. The majority of respondents also noted that data quality, ML/AI tools, data governance, data integration and BI/Analytics all are important or very important areas to delivering a data fabric that enables generative AI success. Investments in these areas will help organizations remove some of the most common barriers to implementation per respondents, including regulation, data security and resources.

The Path to Generative AI Success – It’s All About the Data

While every organization’s AI strategy can and should be different, one fact remains the same: the best AI outcomes start with the best data. With the massive amount of data that needs to be curated, quality-assured, secured, and governed to support AI and construct useful generative AI models, a modern data fabric is essential. And once data is in place, the platform should deliver end-to-end, AI-enabled capabilities that help all users – regardless of skill level – get powerful insights with automation and assistance. Qlik enables customers to leverage AI in three critical ways:

  • A trusted data foundation for AI – Qlik’s data integration and quality solutions leverage AI to automate data delivery and transformation, reducing complexity, mitigating risk, and enabling data fabrics.
  • AI-enhanced and predictive analytics – Qlik has a long track record of delivering AI-enhanced and predictive analytics capabilities. Qlik’s OpenAI connectors extend the power of generative AI to Qlik analytics, bringing even more powerful chat capabilities to a rich user experience.
  • AI for advanced use cases – Qlik AutoML™ helps organizations scale data science investments while enabling technically inclined staff to customize AI solutions for new use cases.

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Invoca Launches Game-Changing Conversation Intelligence AI Innovations to Transform Digital Marketing and Contact Centers

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PRNewswire
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Invoca Launches Game-Changing Conversation Intelligence AI Innovations to Transform Digital Marketing and Contact Centers

Companies can now train AI models faster and achieve immediate value and insights from customer conversations 

Invoca, a recognized leader in Conversation Intelligence AI for marketing and sales, announced enhancements to its award-winning Signal AI suite, and introduced Signal AI Studio, a transformative new solution that empowers businesses to quickly create custom AI models that automatically unlock breakthrough insights from phone conversations. For businesses that acquire customers, members, or patients over the phone, Invoca AI enables digital marketing and contact center teams to collaborate in driving revenue growth. Additionally, Invoca introduced Topic Explorer and GPT Call Analysis as part of Invoca Labs, along with several other AI innovations.

“Businesses are getting inundated with claims of AI’s vast promise, but few solutions have made a meaningful difference in helping companies grow revenue,” said Nathan Ziv, senior vice president of product at Invoca. “With Signal AI, you don’t need to be a data scientist to unlock the power of AI. Now, any user can drive revenue by unlocking breakthrough insights from the buying journey, especially the ‘moment of truth’ where consumers make critical purchase decisions. AI models custom-trained for your business deliver the most accurate insights, and now with Signal AI Studio, marketing and contact center teams can create them faster than ever.”

Introducing Signal AI Studio: The fastest path to creating custom AI models 

With Signal AI Studio, businesses can train custom AI models to detect meaningful insights from every customer conversation. Revenue teams can optimize marketing spend and agent performance by surfacing previously unknown insights to:

  • Automatically capture insights from phone conversations at scale: Signal AI Studio makes it easy for anyone to quickly understand caller intent and product or service interest, the conversation outcome, topics discussed, and the performance of the agent on the call. Invoca AI models are trained on each business’s actual calls, making them extremely accurate.

  • Easily create custom AI models by typing in an insight: With a new no-code UI, creating a custom AI model with Signal AI Studio is fast and easy. The user simply types the insight they want to detect, such as if an agent is receiving a high value service call, if they booked an appointment, or if the agent gave a proper greeting. Signal AI Studio then shows specific moments from relevant calls to review and, with a few clicks, creates an algorithm to classify similar conversations in the future. Signal AI Studio then automatically transcribes examples from previous calls it believes fits that insight, and the user confirms if the AI’s suggestion is correct. 

  • Automate follow-up actions using industry-leading integrations: Invoca makes it easy to drive the right actions from AI data through industry-leading Invoca Exchange integrations — including Google, Facebook, Adobe, and Salesforce — smart alerts, quality assurance scorecards, and customizable reporting.

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Invoca also announced several key updates to its Signal AI suite to help enterprise brands use AI to turn conversations into insights. New enhancements empower users to:

  • Automatically capture valuable data to improve campaign reporting and audience retargeting: Signal AI Autocapture uses AI-powered named entity recognition (NER) to extract meaningful first-party data from conversations to enrich the customer profile. For example, when a consumer calls an automotive dealer while shopping for a new car, Signal AI Autocapture extracts from that conversation a structured set of data about the year, make, and model of the vehicle in which the caller expresses interest. This data can be used to improve campaign reporting, audience retargeting, and lead follow-up efforts. 

  • Turn call recordings into best-in-class transcripts: Invoca’s new transcription engine, powered by generative AI LLMs trained on over 700,000 hours of audio data, turns call recordings into text with superior accuracy and an exceptionally low word error rate. 

  • Track caller and agent sentiment separately throughout the call: Unlike speech analytics solutions that only track overall call sentiment, Invoca uses fine-tuned neural network models to categorize caller and agent sentiment separately, including how it changes throughout the call. Contact center managers can see how effectively each agent turns a caller’s negative sentiment into a positive resolution, or vice versa, and coach agents accordingly.

Many of the world’s leading consumer brands rely on Invoca’s Signal AI to improve digital marketing ROI, customer experiences, and call conversion rates:

“We are a luxury brand, and many of our guests book reservations by calling our properties and speaking to an associate,” said Sara Beresfod, director of global media at Four Season Hotels and Resorts. “Invoca’s Signal AI enables us to measure how many room requests and reservation calls we generate from our search and digital marketing. With Invoca, we have the call value data we need to increase our return on ad spend and prove the full value of each marketing channel to our properties.”

Invoca also launched two new early-stage Invoca Labs features for customers to test drive and provide feedback. New features give users access to GPT-powered insights and analysis using experimental AI to:

  • Visually uncover new insights from thousands of calls at once using Topic Explorer: Reveal themes and topic trends across thousands of calls using GPT-powered call summaries. Teams can benefit from new insights about customers, call experiences, agent performance, and marketing campaigns to improve CX and increase ROI. 

  • Get concise summaries of every call into your business: Powered by generative AI, GPT Call Analysis enables teams to understand the essence of a lengthy call in three to four sentences, rather than spending 15 minutes listening to a call recording. Managers can also use pre-defined prompts to spot common problems, and thus spend more time on value-added coaching instead of manually sifting through call data. Invoca backs all AI products with its enterprise-grade reliability, security, redaction, and compliance to keep customer data safe and protect consumer privacy.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

FluentStream Introduces Advanced Admin and Mobile Apps

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Business Wire
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FluentStream-Introduces-Advanced-Admin-and-Mobile-Apps

New Apps Give Small Businesses and their Employees Greater Efficiency and Control of their Communication Services and Preferences

FluentStream, the preferred cloud communications provider by small and midsize organizations, today launched two new apps: FluentStream Admin and FluentStream Mobile. Both resources provide business owners and their employees greater efficiency and control of their communication services and preferences, enabling them to stay connected from anywhere.

“I’m so excited about this new tool. FluentStream Admin is intuitive and efficient. It’ll make my job easier and give me more flexibility and control. I appreciate that FluentStream listens to customer needs and delivers valuable tools like this that enable us to operate more effectively.”

As businesses continue to grapple with their work environment policies, research shows that hybrid and remote workforces will persist. In fact, by 2025, estimates predict that 36.2 million Americans will work remotely, a 417% increase from pre-pandemic data.1 To support the growing population of SMBs that are opting for more flexible work environments, FluentStream is committed to delivering tools that enable hybrid and remote workforces.

“FluentStream continues to develop proprietary software that allows organizations to interact with their customers however and wherever they choose,” said Cass Gilmore, CEO, FluentStream. “Our new Admin and Mobile apps make it easier for organizations to reliably provide exceptional customer service regardless of where their employees are physically located.”

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The new FluentStream Admin app gives business owners and operational managers complete control of their business phone system and settings. Administrators gain a quick and simple way to make changes to call routing, manage users, change time of day conditions and more. FluentStream Admin provides a streamlined, centralized conduit for administrators to easily manage the entire organization’s communication settings from any mobile device or location.

Natalie Merry, Director of Technology at FourStar Realty, a FluentStream customer for 10 years, said, “I’m so excited about this new tool. FluentStream Admin is intuitive and efficient. It’ll make my job easier and give me more flexibility and control. I appreciate that FluentStream listens to customer needs and delivers valuable tools like this that enable us to operate more effectively.”

FluentStream Mobile enables users to communicate with customers and collaborate with co-workers while on the go. Employees, such as healthcare workers, real estate agents, electricians and other highly mobile professionals, can use their personal phones to call, text, and access features such as visual voicemail and call forwarding from their work extension at any time. FluentStream Mobile increases productivity and improves customer satisfaction with faster response times and more after-hour service options.

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Mitek Appoints Technology Veteran Gillian Channer as Vice President of Identity Product Management

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Business Wire
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Mitek-Appoints-Technology-Veteran-Gillian-Channer-as-Vice-President-of-Identity-Product-Management

Mitek is pleased to announce the appointment of Gillian Channer as the Vice President of Identity Product Management. With a distinguished career spanning product management, business operations, and technology thought leadership, Gillian brings a wealth of experience and industry insight to her new role.

Prior to joining Mitek, Gillian served as the Chief Product Officer for Capita, a leading United Kingdom-based consulting, transformation and digital services business. In this capacity, she led a customer-centric approach to product management across multiple business lines and held the position of Division Product Architecture Director, responsible for defining the company’s technical product roadmap for both public and private sectors.

Gillian’s impressive career also includes leadership roles at Oracle, where she most recently served as Senior Director of Business Operations. She played a pivotal role globally, driving growth, sales excellence, and customer satisfaction for Oracle’s software technology and systems business in the United Kingdom, Europe, the Middle East, and Africa.

In her new role as Vice President of Identity Product Management at Mitek, Gillian will play a strategic part in shaping and delivering the company’s roadmap of innovative consumer identity solutions. She will lead a global team of technologists and business experts, driving innovation to protect the global fintech, financial services, and shared economy sectors from the growing threats of fraud and other financial crimes.

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“Gillian’s vision, record of achievement, and industry insight perfectly complement Mitek’s mission to safeguard the global fintech, financial services and shared economy industry sectors and our customers from online security threats,” said Mitek CEO Max Carnecchia. “While fraudster tactics may evolve, our commitment to innovation remains unwavering.”

Channer holds an MBA and a Master of Science degree in coaching and behavioral change, both from the esteemed Henley Business School in the U.K. She is also a certified facilitator of human-centered design by the LUMA Institute.

“In addition to being an experienced product professional, Gillian gives us a fresh perspective and brings a broad skill set, combining executive presence with well-researched candor,” said Mitek SVP Chris Briggs. “We operate in a complicated technology environment. She can speak to customers about identity solutions with the insight, clarity and focus they need to make intelligent business decisions.”

Marketing Technology News: Leveraging Social Media Marketing Across a Variety of Platforms and Users

Foom Club Unveils AI Bot Aggregator for Real-Time Social Media Tracking and Measurement

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Globe Newswire
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Opedia AI Launches AI Bot Creation Tool, Empowering Users to Define Their Digital Presence

FOOM

FOOM Club Ranking, a leading platform in the realm of Artificial Intelligence (AI), is taking a significant leap forward in the AI industry with the launch of their innovative aggregator, designed for real-time tracking and measurement of Twitter/X’s bot influence. This groundbreaking development empowers users to track trending bots and discover AI personalities that harmonize seamlessly with their brands, opening up new horizons for AI-based marketing strategies.

Comparably dubbed as a “Botmarketcap” akin to the world-renowned Coinmarketcap, FOOM Ranking offers a comprehensive listing that encompasses not only FOOMbots but also influential third-party AI bots. These bots can be effortlessly monitored and contacted through the platform, thereby creating a dynamic environment for users to engage with cutting-edge AI technologies.

One of the most exciting features of FOOM Ranking is its ability to provide real-time results on bot performance. This is paramount for discerning the quality of AI bots and optimizing marketing services using FOOM’s innovative creation tools. The dynamic ranking allows users to make data-driven decisions in real-time, thus propelling the AI industry to new heights.

Marketing Technology News: Skai Strengthens its Creative Capabilities With First-of-its-Kind Creative Center

The Process for Bot Listing and Ranking Criteria

Bringing your AI bot into the spotlight is a straightforward process with FOOM Ranking:

  1. Nominate Your Bot: To get your AI bot featured on the platform, you simply provide comprehensive details about your bot and its unique characteristics. This step sets the stage for the evaluation process.
  2. The Metrics: FOOM Ranking employs a robust set of metrics to assess bot performance. These metrics encompass elements such as engagement, wit, consistency, and flair, which collectively paint a comprehensive picture of each bot’s capabilities.
  3. Community Votes: The FOOM community plays an active role in the ranking process. Users are encouraged to cast their votes for the bots that resonate with them. This democratic approach ensures a community-driven ranking system that reflects the preferences of AI enthusiasts and industry stakeholders.
  4. FOOM Ranking Team Review: The final step in the ranking process involves a thorough review by the FOOM Ranking team, which includes seasoned bot enthusiasts. This step ensures that the ranking is objective, unbiased, and aligned with industry best practices.

With FOOM Ranking’s innovative approach to AI bot ranking and monitoring, businesses and individuals now have a powerful tool at their disposal to make informed decisions in the ever-evolving landscape of artificial intelligence. The platform’s commitment to transparency, accuracy, and community engagement cements its position as a pioneering force in the AI industry.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Ooma Expands to Asia Pacific Region in Support of The World’s Largest Provider of Hybrid Work Solutions, IWG plc

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Business Wire
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Ooma Expands to Asia Pacific Region in Support of The World’s Largest Provider of Hybrid Work Solutions, IWG plc

Ooma, Inc., a smart communications platform for businesses and consumers, announced the company has expanded into the Asia Pacific region in support of its largest customer, IWG plc, and its industry leading brands including Regus and Spaces.

IWG, also known as International Workplace Group, is the world’s leading provider of hybrid work solutions, with more than eight million customers worldwide and 3,500 locations in more than 120 countries.

Ooma has recently enabled phone and unified communications services for IWG customers in Australia, New Zealand and Hong Kong, as part of Ooma’s and IWG’s long term plan to establish cloud UCaaS services around the globe, and expects to add more countries in the region later in 2023. In total, Ooma now serves IWG customers in 25 countries across North America, Europe and Asia at brands including HQ, No 18, Regus, Signature and Spaces.

IWG partners with Ooma to offer two custom-designed phone plans to IWG customers: Business Phone, which has metered calling and no monthly fee, and Business Phone Pro, which offers a full suite of advanced features at an additional monthly charge. Customers can access their phone lines through mobile and desktop apps, or by purchasing or renting desk phones.

Marketing Technology News: Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player

IWG also powers its unique centralized call answering (CCA) solution using Ooma. CCA allows IWG customers to have their calls answered by remote agents and directed per the customer’s instructions, just as if the business had its own personal assistant answering calls directly. Ooma enables IWG agents to know who is calling and how to direct the calls, along with advanced call queuing, distribution, management, a custom agent interface, and analytics to ensure an optimal customer experience.

Together, Ooma and IWG have developed tools and processes to onboard and manage a high volume of customers. Ooma APIs integrate with IWG systems for smooth and cost-effective customer enablement and support. The flexibility of Ooma’s platform has made it possible for IWG to satisfy differing needs around the world, manage its services more cost-effectively, and develop new revenue streams.

“IWG partnered with Ooma to smoothly migrate customers to our new phone plans, which were carefully tailored to our required specifications,” said Andre Sharpe, managing director of IWG Technologies in Zug, Switzerland. “Ooma’s support for our call answering center has further increased the efficiency and flexibility of this important customer service function.”

“We’ve been working with IWG since 2019 and in that time we’ve tapped every aspect of Ooma Business – small business phone service, enterprise unified communications, connectivity, and the customizability of our platform – to develop bespoke solutions for them,” said Eric Stang, chief executive officer of Ooma. “We stand ready to deliver the same level of customization and scalability to all our customers in need of innovative communications services.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

LiveRamp Announces Identity Integration with AWS Entity Resolution to Increase Marketing Interoperability

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Business Wire
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LiveRamp-Announces-Identity-Integration-with-AWS-Entity-Resolution-to-Increase-Marketing-Interoperability

LiveRamp, a leader in data collaboration, today launched its new partner solution for AWS Entity Resolution by Amazon Web Services (AWS). LiveRamp’s leading identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution. With this integration, marketers, publishers, tech platforms, and agencies can extend interoperability of data in the cloud to marketing and advertising destinations using RampID™, LiveRamp’s durable, privacy-centric identifier connecting clients to the digital and martech ecosystem.

Recently launched at AWS New York Summit, AWS Entity Resolution helps companies easily match, link, and enhance related records across applications, channels, and data stores. Customers can get started in minutes using easy-to-configure entity resolution workflows from AWS that are flexible, scalable, and can seamlessly connect to their applications and data service providers. AWS Entity Resolution offers advanced matching techniques such as rule-based, machine learning (ML)-powered, and data service provider-led matching, to help customers more accurately link and enhance related records of customer information, product codes, or business data codes.

“The Washington Post delivers and fosters engagement around politics and culture. LiveRamp’s integration with AWS Entity Resolution is an exciting marketing enhancement that will enable us to bring experiences to our audiences in a data-driven way,” said Josh Peters, Head of Global Commercial Data Strategy, Partnerships, and Governance at Washington Post. “Enhancing the data solutions in our cloud environment is critical for us to better reach and engage our audiences and securely collaborate with partners.”

Marketing Technology News: Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

LiveRamp’s enhanced identity resolution solutions are designed to consolidate all common identifiers into a stable, pseudonymous key available directly within a client’s AWS cloud environment. By integrating these capabilities into AWS Entity Resolution, data and operations teams gain a no-code solution to enhance collaboration, activation and media measurement while streamlining cloud data operations. LiveRamp also increases connectivity to the wider media landscape by providing the ability to connect person and household-based audiences to hundreds of media destinations with enhanced scale.

RampID can accelerate critical marketing data operations with other native AWS services. It supports and enhances cross-channel media measurement workflows in AWS data lakes, media collaboration in AWS Clean Room collaborations, and artificial intelligence (AI) model development with Amazon SageMaker. RampID also helps brand marketers enrich their cloud data infrastructure by unlocking more granular insights about their customers.

“AWS Entity Resolution helps brands connect and enhance their customer records safely and efficiently with more precise results,” said Erin Boelkens, VP of Product, LiveRamp. “Now data teams can quickly scale their future-ready AWS marketing stack by integrating media analytics, AI, and partner data collaboration, enhanced by LiveRamp’s identity and connectivity in the cloud and beyond.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

PagerDuty Operations Cloud Enables Customers to Drive Operational Transformation Through Intelligent Automation and Generative AI

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Business Wire
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PagerDuty Operations Cloud Enables Customers to Drive Operational Transformation Through Intelligent Automation and Generative AI

Innovations usher in a new era of operational efficiency by scaling human expertise with the power of automation and AI

PagerDuty, Inc., a global leader in digital operations management, announced new AIOps and automation capabilities for the PagerDuty Operations CloudSM, enabling customers to accelerate and optimize their critical operations in service of business transformation. The PagerDuty Operations Cloud Fall 2023 release includes event orchestration, runbook automation and updates around its recently announced generative AI (GenAI) use cases, helping organizations cut operating costs, accelerate innovation, and mitigate risk of operational failures.

“Organizations today can quickly become overwhelmed by interruptions and data, but by leaning into the power of automation and generative AI, there’s an opportunity to reduce the amount of noise and turn passive data into actionable insight”

According to a recent survey conducted by IDC, more than 53% of organizations say an hour of downtime on a revenue-generating service costs them a minimum of $100,000, with nearly 20% of respondents saying it costs them $250,000 per hour or more.1 In another IDC survey, 36.7% of respondents said the average time it takes to restore a service when a production outage occurs is between one hour and one day, with 31.5% of respondents in the same survey saying their average restoration time is between one day and one week.2

By using the PagerDuty Operations Cloud, enterprises are able to ensure up to 75% less downtime3. This can equate to millions of dollars saved or revenue preserved in a single year. To optimize digital experiences and reduce costly downtime, enterprise CEOs and CIOs are seeking integrated platforms like PagerDuty that go beyond patchwork solutions and leverage AI and automation across their entire product portfolio. To help customers remain competitive, retain and expand customers, and accelerate innovation in a resource-constrained environment, the PagerDuty Operations Cloud offers next-generation AI and automation to quickly resolve issues, minimize interruptions, reduce tool sprawl, and build more automation faster.

Do more with less at scale with event-driven automation to trigger intelligent remediation:

  • Event Orchestration Variables empower organizations to build intelligent automation that helps inform other tools and processes for faster, more targeted incident response that can be standardized across the organization for better cross-team collaboration.
  • Runbook Automation Add-On allows customers looking to automate actions triggered by AIOps, incident responders, or customer service representatives to benefit from capabilities of both Automation Actions and Runbook Automation on a single SKU. This provides a more powerful solution for gathering deeper information from a customer’s environment for triage and diagnosis and running remediation changes to resolve incidents. Leveraging the synergies of Runbook Automation Add-On and AIOps helps resolve incidents up to 95% faster4 by allowing the delegation of repetitive tasks to incident responders while also freeing up specialists’ time. With the Runbook Automation Add-On, customers can also reduce planned downtime by 85%5 and support costs by 55%6.

Marketing Technology News: Bloomreach Announces Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Increase team productivity and time for innovation with AI and AIOps:

  • Global Alert Grouping reduces interruptions by grouping event data across all your services for teams to gain a better understanding of the incident scope when you need to coordinate with other teams to quickly resolve issues. Whether you need to curb noise on one or multiple services, PagerDuty allows you to customize how event data is grouped. On average, customers using PagerDuty AIOps are able to reduce the overall number of incidents by 87%7, minimizing unnecessary interruptions and keeping teams in flow.
  • AI-Generated Incident Postmortems enable teams to save hours–and in some cases, days–of effort, removing toil and improving accuracy associated with post-incident analysis. PagerDuty automatically creates a draft postmortem using GenAI to empower teams to focus on refining their learnings and action items for improving their operational processes. With the click of a button, PagerDuty triangulates and collates incident data to help generate comprehensive summaries of what happened, when, how it was resolved, and key action items. This ensures that incident analysis is timely and relevant, and enables a continuous loop of learning. The feature is now in beta–interested customers should sign up for the waitlist.
  • AI-Generated Status Updates remove manual work associated with stakeholder management during incident response to keep teams focused on resolution. Early customer feedback of AI-Generated Status Updates has shown that some companies designate as many as three responders to handle stakeholder communication. With AI-Generated Status Updates, drafting the message only takes one click, making it easier for the responder to review, edit and send updates to keep internal stakeholders and executives in the loop. This can potentially cut down the number of responders needed from three to one, saving costs and helping scale your workforce. The feature is now in beta–interested customers should sign up for the waitlist.

Improve operational resilience with a platform that fits with the way you work:

  • Google Cloud Personalized Service Health Integration sends proactive, customized and detailed alerts about Google service disruptions to get ahead of customer impacting issues. The PagerDuty and Google Cloud partnership offers a vital platform for efficient cloud operations, aiding customers in responding to disruptions and ensuring smooth digital experiences.
  • Slack/Chat as a Contact Method allows chat app users to elect to use chat apps as a contact method for incident response, adding to an already comprehensive integrated experience for customers using PagerDuty with Slack.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Verint Launches New Specialized Bot to Help Protect Sensitive Customer Data and Reduce Compliance Risk

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Business Wire
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Verint Launches New Specialized Bot to Help Protect Sensitive Customer Data and Reduce Compliance Risk

Verint, The Customer Engagement Company, announced the launch of the Verint Personal Identifiable Information (PII) Redaction Bot giving organizations a way to automate compliance, reduce risk, and protect their customers’ sensitive personal data such as credit card and social security numbers, dates of birth, etc.

With data privacy laws increasing across the globe to help protect citizens, brands need to comply, or they risk having damaged reputations and a lack of trust from customers due to the possibility of data breaches. And even if that data doesn’t fall into the wrong hands, it can still spell financial disaster from costly fines due to non-compliance,” says Verint’s David Singer, global vice president, go-to-market strategy. “Verint’s PII Redaction Bot joins the large team of bots available on the Verint Open CCaaS Platform and leverages Verint’s DaVinci AI and Engagement Data Hub to elevate an organization’s existing data protection strategies.”

Marketing Technology News: Bloomreach Announces Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

“Verint’s PII Redaction Bot joins the large team of bots available on the Verint Open CCaaS Platform and leverages Verint’s DaVinci AI and Engagement Data Hub to elevate an organization’s existing data protection strategies.”

Verint’s Open CCaaS Platform offers multiple approaches to data protection, helping ensure the highest levels of data security and compliance for customers. Redaction has been practiced in the industry for quite a while based on manual processes, leaving room for human error. The Verint PII Redaction Bot automatically identifies and removes PII in interaction data. It can be used in combination with other approaches like automated screen triggers to redact PII.

The Verint PII Redaction Bot is part of Verint’s team of specialized bots powered by the Verint Open CCaaS Platform with Verint Da Vinci AI and Verint Engagement Data Hub at the platform core.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Raydiant and TikTok: Crafting the Future of Brick-and-Mortar Content Experiences

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PRNewswire
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Raydiant-and-TikTok--Crafting-the-Future-of-Brick-and-Mortar-Content-Experiences

The world’s leading brick-and-mortar digital experience platform has partnered with TikTok, bringing a best-in-class content experience to thousands of public establishments

Raydiant, the industry-leading in-location Experience OS, is excited to announce a new partnership with TikTok, the leading destination for short-form mobile video, leveraging the platform’s newly announced ‘Out Of Phone,’ offering

This TikTok and Raydiant partnership is set to bring TikTok’s highly engaging and entertaining content beyond the mobile phone to Raydiant’s network of thousands of brick-and-mortar clients across the US. This new TikTok channel will not only entertain patrons but also provide businesses with a powerful opportunity to showcase advertising alongside TikTok’s captivating feed, which has been optimized for public settings, and display it across screens in retail stores, restaurants, hotels, banks, and more.

Marketing Technology News: Truecaller Acquires TrustCheckr, a Fraud Detection Service

“This integration with TikTok represents an exciting leap forward in redefining how brands engage with their customers,” said Bobby Marhamat, CEO of Raydiant. “By seamlessly infusing TikTok’s dynamic content into physical spaces, we’re unlocking a powerful channel for businesses. Raydiant is at the forefront of revolutionizing in-store digital experiences, and this collaboration marks a pivotal moment.”

“Expanding the TikTok experience beyond the mobile phone and into physical locations with Raydiant, allows us to bring the joy and creativity of TikTok to patrons of Raydiant’s clients’ brick and mortar locations,” said Dan Page, Global Head of Distribution, New Screens at TikTok. “This partnership will also provide digital advertisers a powerful and unique new advertising channel, combining the power of TikTok’s captivating content with Raydiant’s high-visibility locations.”

The TikTok integration with Raydiant will give brick and mortar operators and brands to showcase TikTok content across experiences that they are building to engage with their end users.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Jivox Introduces AI-Powered Creative And Media Analytics With Real-Time LiveBoards

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prweb
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Jivox Introduces AI-Powered Creative And Media Analytics With Real-Time LiveBoards

A significant addition to Jivox omnichannel personalization platform, putting control in the hands of marketers seeking to improve creative and media performance for achieving relevance at scale

Jivox, the personalized commerce marketing technology leader, announced the breakthrough enhancements to IQ Blaze Analytics, Powered by Snowflake. The current release provides high-impact metrics in a package, combining instant creative and media analytics in one place. Market-leading IQ Blaze Analytics delivers creative clarity through in-line creative previews via LiveBoards, which are live, interactive charts and graphs displayed in a dashboard format. Keeping user experience in focus, IQ Blaze Analytics visualization is paired with the natural-language query capability that puts the control and insights at the fingertips of the busy, modern-day digital marketers.

“Marketing leaders at large global advertisers can divine greater, more precise insights in their personalized marketing activations thanks to Jivox’s innovations on the Snowflake Data Cloud,” said David Wells, Industry Principal, Media, Entertainment, & Advertising at Snowflake.

IQ Blaze Analytics is built on Snowflake’s single, integrated platform and produces fast queries, drill downs and various analytics from the petabytes of data generated by marketing campaigns run on the Jivox platform.

“IQ Blaze Analytics is a breakthrough innovation,” said Jivox founder & CEO, Diaz Nesamoney. “What’s unique about these enhancements to our IQ platform are the depth and granularity of the data–because it’s not only at the campaign performance level, but down to creative, asset, product, and audience levels. Within creative performance, IQ Blaze Analytics drills further down to specific messaging and products. Importantly, this data is organized into powerful insights that enable marketers to truly understand key performance drivers. In this release, insights can be visualized in real time through intuitive, natural language queries, exactly when and how marketers want it. Marketers can be notified about creative fatigue or drops in performance, allowing them to make adjustments to creative or strategy in real time and to restore performance immediately, getting the best ROI on media performance.”

“Marketing leaders at large global advertisers can divine greater, more precise insights in their personalized marketing activations thanks to Jivox’s innovations on the Snowflake Data Cloud,” said David Wells, Industry Principal, Media, Entertainment, & Advertising at Snowflake. “Our scalable platform allows Jivox to collect and process all manner of data. Moreover, Jivox makes insights associated with that massive volume of data accessible, which allows advertisers to identify segments or micro segments of individuals whose shopping activity is a little different or whose affinities might skew towards specific products at specific times of the year.”

“As third-party cookies go away from the digital marketing ecosystem, and with increasingly more media platforms turning into walled gardens, brands that want to control their own destiny must invest in strong campaign data management infrastructure in order to enable audience creation, attribution and measurement of their own,” Mr. Nesamoney added.

Marketing Technology News: Aidentified Launches Data Insights Scan (DIScover), a Snowflake Native App in the Data Cloud

With Jivox’s technology, brands are able to measure offline attribution, such as store sales as a result of consumers seeing the ad creative. This type of sales attribution requires significant data processing: by matching offline sales data with online sales data. All of this data with actionable insights are available in IQ Blaze Analytics.

IQ Blaze Analytics Enhancements: Key Benefits:

Gain Instant Creative Clarity

  • See which creatives outperform the rest of the pack with previews built directly into visualizations
  • Assess real-time campaign data for actionable insights
  • Get an instant performance snapshot by accessing LLM generated graphs of KPIs

Share Insights Intuitively

  • Build, save, and share custom LiveBoards for the metrics that matter
  • Create visualizations with a choice of charts for any KPIs
  • One-click sharable insights – no screenshots to PowerPoint needed

Harness AI For Queries Using Natural Language

  • A “search engine” for campaign data: ask Jivox for specific insights, and LiveBoard charts will be auto-generated instantly
  • Drill down to learn more about a specific creative, day, placement and more with one click
  • AI-powered natural language queries mean anyone can dig deeper into performance, no data science qualifications necessary

“Relevance is measured through analytics based on the granular data we collect,” Mr. Nesamoney added. “Only then, marketers can compare different messages for different audiences and really zero-in on what is working best for each audience. That allows them to produce the right type of creative, the right type of messaging, and the right type of offers. That works best to engage consumers and ultimately produce more sales.”

IQ Blaze Analytics and its advanced enhancements are available immediately to customers using Jivox’s omnichannel personalization platform based on its automated Dynamic Creative Optimization (DCO) technology. Read more about IQ Blaze Analytics or Contact Jivox to learn about product options and pricing.

Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual Forge Customer Conference

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Business Wire
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Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual Forge Customer Conference

Braze Feature Flags drive personalization and enable more efficient marketing and product teams

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, introduced new product innovations, including Feature Flags, an agile feature management tool that allows brands to create meaningful experiences at scale, which is designed to drive in-product conversions and revenue for brands. Feature Flags pair with the customer journey orchestration to enable brands to deliver and improve personalized experiences in their mobile and web applications. Jon Hyman, Cofounder and CTO of Braze, announced Feature Flags, along with other upcoming product innovations at the company’s annual customer conference, Forge at Metropolitan Pavilion in New York.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers”

In today’s highly saturated world, consumers have more choices than ever about where to spend their time and money. Contextually relevant and personalized experiences are what set successful brands apart when reaching their target audience. According to Deloitte, organizations with mature personalization strategies report nearly 2x improvements in customer engagement, 1.5x improvement in customer loyalty, and 1.5x increase in revenue per customer. With Feature Flags, brands are able to more easily deliver and improve personalized experiences in mobile and web applications by unlocking relevant features and functionality for customers in the app or website using first-party customer data in Braze. Feature Flags integrate seamlessly with customer journey orchestration and are designed to assist brands in increasing their operational efficiency by breaking down silos between marketing and product teams to create campaigns faster, which, in turn, may reduce customer operational costs.

“With Braze Feature Flags, we were able to reduce campaign development time by 50%,” said Paolo Sabatinelli, Chief Product Officer of Immobiliare.it. “The tool has been instrumental in allowing us to easily coordinate feature releases with customer messaging with a single click and eliminate risks of inconsistency in segment targeting. Our product teams have been able to run with feature flags and collect valuable insights efficiently and independently, enabling us to provide the seamless and personalized experiences to our customers that they have come to expect.”

In addition to Feature Flags, Braze announced an upcoming Landing Pages product that can help brands easily capture information on prospects and convert them into leads and loyal customers. Landing Pages is designed to reduce technical complexities for marketing teams of all sizes and resource levels with its low-code visual editor to build and launch custom landing pages from Braze. With Landing Pages, brands can retain customers by seamlessly capturing first-party data from new and existing customers, which can help drive further monetization for customers.

Marketing Technology News: Truecaller Acquires TrustCheckr, a Fraud Detection Service

New AI Products Encourage Marketers to Efficiently Experiment

Braze also announced upcoming additions to its Sage AI by Braze™ products aimed at helping marketers save time with efficient experimentation that guides them toward the most personalized and relevant customer engagement experiences. These products include:

  • AI Recommendations: Braze has launched a beta version of AI Recommendations engine that uses machine learning (ML) to match relevant items from Braze Catalogs with the customers most likely to buy them. This feature is designed to create personalized experiences, which may result in increased revenue and boosted brand loyalty for customers.
  • Canvas AI Step: Also in beta, the AI step in Braze Canvas Flow uses a third-party large language model (LLM) to quickly interpret user-provided inputs, like survey feedback, to determine the appropriate response and trigger messages. Brands can leverage the Canvas AI step to create meaningful customer journeys that can increase retention and support increased revenue.
  • Message Content Recommendations: Currently on Braze’s product roadmap, the objective of Message Content Recommendations will be to aid marketers in saving time and increasing conversions. This upcoming product is intended to recommend copy and content for messages created via native Braze channels, as well as predict which message variant will perform better based on proprietary predictive models without the need to run a full experiment.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers,” says Jon Hyman, Cofounder and CTO of Braze. “Forge was the perfect stage to share these exciting enhancements and our roadmap of product innovation that we are working diligently to deliver to our customers. By releasing Feature Flags, announcing Landing Pages, showcasing our extensive product roadmap in AI, data flexibility, and cross-channel engagement, we’re demonstrating our commitment to building powerful and cutting-edge customer engagement tools at Braze.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Hero Digital’s Annual B2B Buyer Report Showcases Top Customer Experience Priorities of Today’s B2B Decision-Makers

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PRNewswire
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Hero-Digital's-Annual-B2B-Buyer-Report-Showcases-Top-Customer-Experience-Priorities-of-Today's-B2B-Decision-Makers

This year’s report found that B2B buyers’ top priority for the next 12 months is increasing efficiency in their processes, while 94% also prefer to work with businesses that continuously evolve their digital capabilities.

Hero Digital, a leading customer experience transformation company, released its annual B2B Buyer Report. The report highlights the top customer experience priorities of today’s B2B buyers to meet complex demands, high digital expectations, and strict budgets.

In today’s volatile economy, B2B buyers need to do more with less. They’re reevaluating their external partnerships to ensure investments deliver the expected value. And they will only work with organizations that provide a seamless digital customer experience.

Simply going digital won’t cut it anymore. Faced with economic uncertainty, inflation, and increased interest rates, today’s B2B buyers require technology and service partners who understand their unique business challenges, how market conditions impact their business, and can translate their customer data into actionable insights that drive revenue. A deep understanding of your prospects’, customers’, and clients’ unique needs is critical to success.

Hero Digital’s B2B Buyer Report surveyed 150 B2B buyers employed at organizations with over $250 million in annual revenue, spanning industries including, but not limited to, financial services, manufacturing, and consumer packaged goods (CPG).

The report revealed that B2B buyers’ top priority for the next 12 months is increasing efficiency in their processes. The report also found that 94% of B2B buyers agree their company prefers to work with businesses that continuously evolve their digital capabilities and experiment with offerings, while 88% of B2B buyers said they would turn to a competitor if their supplier’s digital channel could not keep up with their desires as a buyer.

“Businesses are looking to uncover innovative ways to improve operational efficiency and drive revenue,” said Scott Webb, Chief Commercial Officer of Hero Digital. “We’re seeing more and more executives revisit their existing digital transformation solutions, marketing efforts, digital experiences, and purchasing processes for opportunities to wring every last dollar out of their technology investments. At the same time, their B2B buyers are asking for the latest and greatest digital experiences. We help them prioritize and accomplish both.”

Marketing Technology News: Businesses Are Boosting Online Presence and Pursuing Tech-Forward AI Projects, According to Internal Research From Fiverr

According to the research, B2B buyers are looking at more than just their own internal operations. B2B buyers are reevaluating external partnerships to ensure these investments deliver the expected value, and they look to work with suppliers that provide a seamless customer experience (CX) and digital user experience (UX).

Key findings from the report include: 

  • 92% — B2B buyers agree economic uncertainty has placed additional pressure on their organization to make more cost-effective purchases.
  • 92% — B2B buyers experience at least one pain point with their suppliers’ use of current technology.
  • 79% — B2B buyers would pay a higher price for a product or service if the supplier provided an excellent digital UX.
  • 81% — Organizations currently use a combination of the default capabilities provided by their digital platform(s) as well as some customized capabilities.
  • 60% — Organizations use a combination of digital platform(s) they’ve purchased and built in-house.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

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