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Most Companies Are Already Using AI in Marketing Campaigns — Over Half Plan to Spend Even More in 2024

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Most Companies Are Already Using AI in Marketing Campaigns — Over Half Plan to Spend Even More in 2024

Chatbots are the most popular AI-powered marketing tool today, but companies recognize the opportunity to do more — and are prioritizing data quality in order to get there

New research from Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, shows that AI automation has emerged as the primary means by which businesses are looking to grow revenues and operate efficiently.

Twilio Segment’s 2023 Growth Report, a study of 2,450 business leaders, found that 88% of businesses are already using some form of AI in their marketing efforts this year, and more than half (54%) expect to spend even more on AI-powered campaigns in the coming year. The findings show that leaders expect their AI investments to pay off, with nine out of ten leaders (90%) reporting that AI will deliver either time or cost savings for their business.

“AI has taken the world by storm in 2023, and the data is clear that businesses have embraced the technology wholeheartedly as a means to attract, engage, and retain customers. The challenge now is ensuring that these AI efforts bear fruit”

The rise of generative AI chatbots appears to be having an impact on marketing leaders, as chatbots are the most common way businesses expect to use AI. Among the survey’s respondents, 38% of businesses say they will be using AI chatbots in their marketing efforts.

Additionally, businesses are tapping into AI models using customer data to tailor their marketing, with 34% of leaders integrating predictive AI. For example, Cisco uses Twilio Segment to collect product analytics data, and is currently building an AI model to predict user’s propensity and readiness to buy or upgrade to a new product. Training AI models on real-time data creates a flywheel – as the models analyze more data, it gets smarter to understand, perceive, and activate on valuable customer insights stored in the Customer Data Platform (CDP).

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Data quality and CDPs are critical enablers

The report also shines a light on the essential role of data quality: 40% of businesses are struggling with technology infrastructure or low-quality data, highlighting the pivotal role of relevant, timely data in unleashing the full power of AI. 71% of respondents say AI could be more useful with access to higher-quality data.

CDPs are having a positive effect in ensuring data quality: Companies using a CDP experienced a 32% growth rate in the past year, compared to a 21% growth rate at companies not using a CDP. Because CDPs unify customer data that is collected across the organization, it offers brands a single source of truth for their customers’ needs. These powerful tools are displacing the traditional customer relationship management (CRM) software — 24% of respondents say they plan to simplify, remove, or reduce their CRM spend in the coming 12 months. This shift points to the broader trend of businesses investing more in alternative technologies like data warehouses for customer data management that are powerfully interoperable with CDPs.

Consumer privacy concerns persist

On the topic of customer data, privacy remains paramount. While 66% of leaders feel that customers would appreciate AI-enhanced marketing if it leads to superior service, 28% express concerns about data privacy associated with AI adoption. Addressing these concerns, most businesses (85%) say it’s a priority to do a better job of capturing and leveraging first-party data in the coming year, marking a 14% increase from the 71% recorded in 2022.

“AI has taken the world by storm in 2023, and the data is clear that businesses have embraced the technology wholeheartedly as a means to attract, engage, and retain customers. The challenge now is ensuring that these AI efforts bear fruit,” said Katrina Wong, VP of Marketing at Twilio Segment. “Businesses have to prioritize data quality just as much, or even more, than they’re prioritizing AI. Otherwise, they’re leaving money on the table.”

AI to Take Center Stage at CDP Week 2023

For more about Twilio Segment’s 2023 Growth Report, and to discover how to more effectively deploy AI and use CDPs to solve data quality problems, tune into the virtual CDP Week, on October 24-26, 2023. Keynote speaker Sinead Bovell, a futurist and MIT-certified AI ethicist, will share her perspective on the future of work and life with advanced technologies. In addition, numerous speakers will offer sessions on increasing customer lifetime value (LTV), improving customer engagement, assessing your company’s data maturity, and more.

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Klarna Expands Marketing Solutions Through Partnership with Rokt

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Rokt’s AI technology to deliver more relevant experiences for consumers in Klarna app

Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt’s advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna’s AI-powered shopping app.

Rokt’s ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.

“We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt. “By delivering relevant offers to shoppers on Klarna’s shopping app, Rokt will expand Klarna’s marketing solutions across all categories, create deeper consumer connections and drive incremental profit.”

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Klarna and Rokt’s partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.

“We are dedicated to expanding Klarna’s role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences,” said Kristina Elkhazin, Head of North America, Klarna. “Rokt’s technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers.”

Retailers and brands are leveraging Klarna’s marketing and ad solutions to put their message in front of the company’s US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.

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51% of Top 100 Consumer AI Applications are Bootstrapped, Reveals New Study by ContentDetector.AI

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3 in 4 CTV Users Watch Live Sports Via Streaming Apps

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Study by ContentDetector.AI reveals that 51% of the top 100 consumer Generative AI applications are bootstrapped. Furthermore, while a significant number of these companies originate from the US, a substantial 42% hail from other parts of the world.

ContentDetector.AI has done a detailed study of the top 100 consumer AI applications and here are some interesting insights.

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Key Highlights:

  • 51% of the top 100 AI applications are bootstrapped
  • 41% of the AI companies are not based in the U.S.
  • 9% of the top 100 Consumer AI companies have women founders/co-founders. Only AskYourPDF boasts a black co-founder.
  • Image Utility, Chatbots, and Art Generation emerge as the most popular Generative AI categories among consumers.
  • 9 products have already been acquired.
  • 7% of these Gen AI tools were flagged for NSFW content, indicating a need for robust content filters.
  • AI websites pull in a median traffic of 4.97 million visits monthly, with an average of 29.02 million.

How We Did the Study:

We used SimilarWeb to pick the top 100 Generative AI websites by their visits for August month and gathered company and financial details from Crunchbase and other various public resources.

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imo Introduces Global Web Call for Safer Cross-Platform Communication

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Survey by Vibes Finds 65% of Consumers made a Purchase from a Brand’s Text Message in 2025  

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The popular global instant messaging platform, imo, has set a new standard for privacy and security with its groundbreaking feature, Global Web Call. This innovative addition was launched worldwide on September 20, 2023, empowering users to communicate seamlessly across all messaging platforms while safeguarding their personal information through a universally accessible call link.

To harness the potential of this feature, users simply need to navigate to the Contacts tab and click ‘Global Web Call.’ Within moments, a unique, shareable link is generated, enabling anyone, user or not, to initiate a call. This transformative feature circumvents revealing personal information or phone numbers, making it a vital asset for individuals who prioritise their privacy.

This feature is an invaluable tool for travellers such as Hajj and Umrah pilgrims. It allows them to establish and maintain connections with new and old acquaintances and service providers without divulging personal social media information.

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Notably, this technology holds vast potential for business applications. It is poised to become the go-to communication solution for platforms like Careem and Noon, facilitating seamless interactions between users and businesses. Business owners can create dedicated call links for their enterprises, effectively segregating personal and professional conversations while ensuring customer privacy.

Global Web Call supports up to nine simultaneous callers per link, offering a user-friendly solution for friends to engage in cross-platform conversations. Real-time interactions have never been more straightforward, whether enjoying multiplayer games or simply catching up. imo will continue to enhance this feature, with a new video calling experience and support for over ten callers to be introduced.

Mehran Kabir, Business Director of imo, said, “In an era of numerous communication platforms, consolidating conversations and ensuring privacy can be challenging. Global Web Call simplifies this by enabling users to use one link for all their conversations while preserving privacy.”

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Flatfile Acquires AI Start-up Chatcsv Inc., Further Expanding Leadership in AI-assisted Data Exchange

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Popular ChatCSV app provides intelligent insight into imported data

Flatfile, the pioneer of AI-assisted data exchange, today announced the acquisition of AI start-up Chatcsv Inc. With breakout growth in just a few months since its release, ChatCSV already has thousands of users. From global enterprises such as Procter & Gamble and McKinsey to technology companies such as Zapier, Quora and Vimeo, companies rely on ChatCSV for quick, contextual insight into CSV files and spreadsheets. The AI-powered app acts as a personal data analyst and allows users to “chat” with their CSV files, asking pointed questions to extract textual and visual insights from data, eliminating the tedious and error-prone process of navigating complex datasets manually.

The acquisition closely follows the recent release of the Flatfile Data Exchange Platform, an industry-first, extensible, API-driven platform for file-based data import. With the addition of ChatCSV’s capabilities, Flatfile enriches its existing features and significantly strengthens its leadership in AI-assisted data exchange.

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A Unifying Vision for AI-Enabled Data Interaction

“With the acquisition, Flatfile is doubling down on its AI capabilities to provide a unified, intuitive data import experience that does all the heavy lifting for the end user,” said David Boskovic, founder and CEO of Flatfile.  “I was incredibly impressed with founder Sam Barrowclough, and am excited to have him join Flatfile to help us shape the future of AI-enabled data exchange, setting a new industry standard for what’s possible.”

Data is everywhere and often resides in files managed by individuals, vendors, customers, agents, remote offices, or partners. These files are highly variable in data quality, formats, and structure. It is imperative for every business that such data is available at the right time and is accurate, up-to-date, and secure. As companies race to build more intelligent and automated systems, machine learning and artificial intelligence are dramatically increasing the stakes of data accuracy and rapid availability.

Flatfile’s robust API-driven platform coupled with ChatCSV’s intuitive technology ensures that developers can provide an unparalleled data import experience for their users. ChatCSV aligns seamlessly with Flatfile’s mission to simplify and accelerate the process of importing diverse data files from various sources.

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Deepfake Detection Platform Reality Defender Secures $15 Million in Series A Funding Led by DCVC

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Groundbreaking AI-generated media detection platform closes round and adds Explainable AI, Real-Time Call Detection for clients.

Reality Defender, the premier deepfake and AI-generated media detection platform, today announced it has raised $15 Million in Series A funding. The round was led by DCVC, with participation from Comcast, ex/ante, Partnership Fund for New York City, Rackhouse Venture Capital, and Nat Friedman’s AI Grant.

Founded in 2021, Reality Defender provides enterprises, content platforms, and governments with bleeding-edge solutions to proactively detect deepfake and AI-generated content across audio, video, images, and text. In just two years, the company has partnered with enterprises, governments, and platforms to detect millions of deepfakes, deflect state-sponsored attackers, stop disinformation, and prevent advanced voice fraud in real time.

“Our incredible team built the only platform capable of stopping the most advanced threats of our time,” said Ben Colman, CEO and Co-Founder of Reality Defender. “Our new partners at DCVC not only believe in our platform and our team, but share our vision for growing Reality Defender to fully address the innumerable AI-enabled problems of tomorrow. We’re thrilled to work in lockstep with a group so equally passionate about our mission of stopping dangerous deepfakes and GenAI content for good.”

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“While Generative AI has already created massive productivity boosts for products and companies, it has also significantly reduced the cost for bad actors to create fake news, media, voice, and even fake organizations to target individuals, institutions, banks and whole societies,” said DCVC General Partner Ali Tamaseb. “In the face of this dire threat—a whole new cybersecurity category—Reality Defender’s best-in-class technology is leading the delivery of an absolute civil necessity: the ability to distinguish between what’s real and what isn’t.”

In addition to fundraising, Reality Defender has launched Explainable AI on the platform’s web application. Available today for all clients using Text Detection, Explainable AI enables clients to scan a document and see color coded paragraphs of AI-generated text. Explainable AI for audio, video, and image detection will continue to roll out on the Reality Defender platform in the coming months. The company has also launched real-time voice deepfake detection to select clients, allowing call centers and anti-fraud teams to detect the use of manipulated or fabricated media as it happens.

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Coalfire Welcomes Ashley Hart as Chief Marketing Officer

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Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision
Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision

Coalfire Continues Penetration Risk Research, 5th Annual Report Highlights Evolution In Offensive Security

Technology and services industry veteran joins leadership team

Coalfire, an industry-leading cybersecurity services and solutions company, announced the appointment of Ashley Hart as chief marketing officer.

In her new role as chief marketing officer, Ashley Hart will lead Coalfire’s brand management, communications, and marketing efforts. With a distinguished career in marketing products and services in the technology sector, Ashley has held key global leadership roles at such enterprise industry leaders as Oracle and Microsoft. Prior to her tenure at Oracle, she was the global chief marketing officer at Infor.

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Tom McAndrew, chief executive officer of Coalfire, expressed his enthusiasm for this significant addition to the team, stating, “We are thrilled to welcome Ashley Hart to Coalfire. Ashley brings with her a track record of driving results and leading cross-functional teams in the technology and services sector, from scale-up to global enterprises. I am confident that her leadership and demand generation expertise will prove invaluable to Coalfire.”

Ashley Hart also shared her excitement about joining Coalfire, saying, “Coalfire is an extraordinary opportunity, and it’s at the forefront of the cybersecurity evolution. I am thrilled to join one of the most respected and trusted cybersecurity companies in the industry.”

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The Mars Agency Launches Next-Generation Of Commerce-Marketing Platform, Marilyn

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New Technology Helps Marketers Master Amazon

Clients saw an average of 21% improvement In commerce-marketing performance

Independently owned, global commerce marketing practice The Mars Agency this week unveiled the newest generation of its Marilyn® Commerce Marketing Technology platform, which has been re-designed to give clients full visibility into the total business impact of their commerce-marketing activities.

The measurement methodologies available to commerce marketers have long been inconsistent in breadth, depth, and even taxonomy, making them woefully inadequate for optimizing investments across the retail landscape.

The upgraded Marilyn platform solves those issues by giving clients a clear, consistent view of  commerce marketing on brand growth, moving measurement beyond campaign-specific performance metrics like ROAS, or even ROI to evaluate the full financial contribution being made to the bottom line of their businesses.

The impact has been impressive: Companies using the Marilyn platform have leveraged the richer insights they gain to optimize investments and improve their commerce marketing performance by an average of 21% year-over-year.

“We’ve taken Marilyn’s industry-leading capabilities to an even higher level with new solutions that not only provide a complete understanding of performance, but also make it easier for clients to access the information they need,” said Jake Berry, EVP, General Manager of The Mars Agency and team lead of the Marilyn platform. “The results aren’t just changing the go-to-market strategies of our clients — they’re changing the perception of commerce marketing in their organizations.”

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The refreshed Marilyn platform is driving Total Business Impact through four key solutions:

  • Data Management: Marilyn delivers the proverbial “single source of truth” for commerce-marketing performance by aggregating and normalizing data from all of a company’s numerous sources. The platform has saved clients countless hours of work by putting all the necessary data at their fingertips while delivering the real-time transparency needed to make more informed, timelier decisions.
  • Measurement & Intelligence: Marilyn’s core offering is an unmatched ability to consistently pinpoint the incremental ROI and sales lift from commerce marketing by accurately segmenting out base sales, the effect of other marketing activities such as trade promotion and advertising, and other macroeconomic and environmental factors. The platform lets brands understand the Total Business Impact of their omnichannel programs at multiple levels, including retailer, program, and tactic.
  • Planning Optimization: This unprecedented transparency into performance eliminates ineffective and inefficient spending, thereby improving productivity and accuracy and increasing profitability. Clients are able to maximize their investments by shifting dollars to the brands with the greatest growth potential and the retailers, programs, and tactics that are best able to drive that growth.
  • Insight & Analytics Hub: Marilyn’s cutting-edge, user-friendly dashboards are designed to serve as “home base” for clients’ complete commerce-marketing needs by providing a seamlessly integrated ecosystem for data analysis, media planning, and financial accounting that incorporates all required internal and external data sources.

“Brands can’t afford to rely on inconsistent, vendor-reported data, and they can’t be satisfied measuring their performance by ROAS,” said Berry. “They need a single ecosystem that will help them standardize results, measure the Total Business Impact of their spend, and make smarter decisions. That’s exactly what we’ve designed the new Marilyn platform to do.”

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JAGGAER Announces Integration with carbmee EIS

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B2B and B2C Brands Struggle to Optimize Customer Value Despite Embracing Full-Funnel Marketing, According to LatentView Analytics Study with Forrester Consulting

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Carbon management solution provides emission insights into complex supply chains

JAGGAER, the global leader in Autonomous Commerce, has announced its collaboration with carbmee in pursuit of its aim to help clients better identify and mitigate supply chain risks through partnerships with information providers. The Berlin-based company’s Environmental Intelligence System EIS™ gives organizations carbon transparency throughout their complex supply chains, with a specific focus on Scope 3.1 and 3.4, enabling them to identify carbon hotspots and engage with suppliers to reduce emissions. Scope 3 takes all indirect emissions into consideration, including materials production, manufacturing processes, distribution and other activities in the supply chain, to provide complete transparency into a company’s total carbon footprint.

“Procurement will make a huge contribution to the global drive to net zero emissions over the coming years and carbmee helps to automate the carbon accounting process. This will further support JAGGAER customers in their sourcing decision-making and give them a boost in their carbon management and reporting,” said Dawn Andre, Chief Product Officer, JAGGAER.

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“Procurement will make a huge contribution to the global drive to net zero emissions over the coming years and carbmee helps to automate the carbon accounting process. This will further support JAGGAER customers in their sourcing decision-making and give them a boost in their carbon management and reporting”

“Participants at our upcoming REV2023 conference will learn more about how to take sourcing decisions that consider the broad spectrum of ESG factors. I am delighted that carbmee will be present in person to demonstrate how their software solution will help JAGGAER customers gain the insights needed to hit their emission reduction targets,” Andre added.

Carbmee’s co-founder Robin Spickers commented: “We’re proud to partner with JAGGAER, combining our expertise to enhance procurement processes with deep ESG integration. By leveraging carbmee’s EIS™ platform and JAGGAER’s Autonomous Commerce capabilities, we’re not just streamlining data collection but truly unlocking carbon reduction potential. This isn’t about ticking boxes; it’s about empowering businesses to make profound, sustainable decisions, driving efficiency and competitive advantage in their industries.”

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Sitecore 2023 U.S. Holiday Report Reveals How Consumers Will Shop, Spend & Save This Holiday Season

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  • Early discounts, inventory alerts, Amazon-trusted gift giving are highlights of Sitecore’s third-annual report analyzing holiday shopping

  • Spending habits are mixed this year with an equal number of consumers (nearly 1 in 3) saying they’ll spend more (29%) or less (26%) money this holiday season

  • Shoppers are concerned about product availability this year with 3 in 4 (78%) shoppers wanting brands to list product inventory levels and availability

Sitecore, a global leader in end-to-end digital experience software today released the results of its third annual U.S. Holiday Report. The 2023 report revealed that nearly 1 in 3 American shoppers will spend more money this holiday shopping season (29%) and have already started spending and shopping earlier this year (28%). Retailers who got an early start to delivering gift-giving experiences and building targeted content that meets the desires of potential customers are well-poised to thrive and survive this holiday season.

However, given the shaky economy, a near equal number of shoppers (26%) are more cautious about their purchasing this year and plan to spend less. In fact, almost half (43%) say they’ve already started saving to afford the holiday. Therefore, it’s more important than ever for brands to build profiles of their customers to better understand concerns and avoid any cases where promoted products aren’t relevant to shopper needs.

To make the holiday more affordable, consumers are looking for ways to cut back their expenses and subscriptions (55%), taking on side gigs (28%) and selling items they own to make extra money (23%). One in five (19%) will even re-gift items, and nearly 3 in 4 will buy cheaper (74%) and fewer (69%) gifts this year. When it comes to determining how (and where) they’ll spend their money with brands this holiday season, shoppers will prioritize early discounts and deals (68%), online-only discounts and deals (59%) and exclusive pre-sale deals for loyal customers (38%). Promotional content needs to reflect the economic realities by offering targeted discounting, lower-price alternatives and – even – curated vintage items.

“While we expect many consumers will spend less as they’re still reeling from the financial impact of inflation, we do expect to see higher spending this year compared to last year,” said Hannah Grap, interim CMO at Sitecore. “But this increased spending doesn’t come without strings attached for brands. Consumers will do their homework to keep tight control over their spend and will be selective in what and who they spend their money with this season. Brands must understand their purchasing habits and preferences to win over buyers – and they must build content and experience strategies that reflect these preferences.”

Grap adds, “Offering up discounts on big ticket luxury items won’t be appreciated by customers tightening their belts. In fact, doing this may even be brand damaging. Time-poor and cash-strapped consumers will shop with the retailers who showcase the things they want at the price-points they need through an online experience that is intuitive, easy-to-engage with and exciting. Sitecore’s 2023 U.S. Holiday Report reveals that the customer experience matters and things like showing shoppers item availability, offering free shipping and implementing direct-to-purchase options on social media could give brands an edge over competitors.”

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Additional findings from the report include:

  • Free Shipping or Bust – Two in three (67%) won’t purchase an item that doesn’t offer free shipping and 84% will fill carts to meet minimum free shipping requirements.
  • Inventory Frustration and FOMO – Two in three (67%) have purchased items only to be told after their purchase it isn’t available – and that doesn’t sit well with shoppers. When shopping this season, 78% say they want to see inventory levels to understand what products are available. If they know an item is low in stock, it will lead them to purchase it right away (43%) or put it in their cart (26%).
  • A Tik Tok and Instagram Inspired Holiday – Two in five (41%) say they’re influenced by holiday ads to decide what and where they purchase gifts. Of those who say they are inspired by social media, Tik Tok (62%) and Instagram (67%) are the top channels of inspiration to decide the gifts they’ll purchase this year. Consumers are also just as likely to trust Amazon gift recommendations (43%) over recommendations made by family and friends (48%). The trust in gift recommendations from Amazon aligns with shopping habits as nearly three in five (58%) consumers say they’ll shop from Amazon the most this season compared to purchasing directly from a brand’s website (34%).
  • Functional, Experiential and Sustainable – Americans’ top gift choices this year will be functional (81%), sustainable (75%) and experiential (54%). Additionally, subscriptions (39%) and learning experiences (33%) will be popular gift choices.
  • Online Shopping Is Still King – Just 1 in 5 (20%) plan to do more of their holiday shopping in-store. While consumers plan to do more online shopping this season (47%), they do plan to visit stores in-person to research and browse for items (38%).
  • Black Friday Is Bigger This Year – Two in three (66%) plan to holiday shop on Black Friday, which is a higher number of people who shopped in 2022 (56%). Nearly half will shop online only (45%) and 2 in 5 (38%) will shop online and in-store. Beyond the fact that it’s just fun to shop on Black Friday (48%), most shoppers (86%) say it’s more financially advantageous to shop during Black Friday and it helps them avoid last-minute shopping (34%).

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Anvil’s AI Readiness & Adoption Report Reveals Only 7% of C-Suite Have Truly Adopted AI Capabilities

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Anvil's AI Readiness & Adoption Report Reveals Only 7% of C-Suite Have Truly Adopted AI Capabilities

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More than half (52%) report ready to adopt AI yet COOs are pushing back

Anvil, a SaaS platform enables companies working with documents to be data-first and AI-ready, released its first AI Readiness & Adoption Report 2023. The report surveyed hundreds of C-suite executives and decision makers which revealed AI adoption to date, sentiment on the importance of AI, the factors considered to implement AI to stay ahead of the competition, and more.

The survey found two major challenges to AI adoption. First, AI adoption within SaaS companies has barely gotten off the ground with only (7%) reporting that their company has already adopted AI capabilities, leaving over (93%) who have yet to do so. In fact, over 7 in 10 (72%) feel their company is at a disadvantage in leveraging AI in comparison to their competitors. Second, over 3 in 5 (61%) agree that they feel like they are drowning in data and unable to use AI to gain actionable insights, compared to less than a quarter (23%) who disagree. Additionally, over 2 in 5 (44%) said they need to clean the data they already have and the same percentage said they need to store their data more effectively, while (42%) reported needing better software solutions to manage their data.

Surprisingly, (74%) say they believe developing AI powered products and services is important to their organization while (77%) said they believe investing in AI infrastructure to be critical, noting that COOs are overwhelmingly the most pessimistic about adoption.

In order to address these challenges, C-suite are implementing a number of tactics, including:

  • 14% will allocate 41% – 50% of their budget to AI, however, almost a quarter (24%) said they expect this amount to be spent on AI in the next 5 years.
  • 74% will need a third party to assist with AI adoption
  • 39% will educate employees on AI compliance & regulation

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Many businesses are also gearing up to embrace AI in the future:

  • 81% are using AI to automate tasks
  • 32% believe they could get ahead of the competition if they used it to increase talent
  • 31% say it would help if it was used to develop new products, services and offerings
  • 52% say that their company is somewhat ready to adopt AI capabilities

“The data illustrates that leaders across industries are trying to grasp the impacts of AI on their business. It is a once in a generation technology that could have far ranging effects on how businesses and even entire industries operate,” says Mang-Git Ng, CEO and cofounder of Anvil. “The biggest challenge that AI companies have is helping leaders bridge the gap between AI being a ‘cool technology’ to ‘maximizing value out of AI within the business.’ For many, the key insight is to apply AI to existing workflows within an organization, not creating new workflows in the process of adopting AI.”

In tandem with the report comes the launch of Anvil Document AI, new AI-enabled features that are being integrated into the existing Anvil product. These three major improvements to the Anvil suite of products include:

  • AI Field Discovery, where Anvil customers can use AI to automatically identify blanks and inputs that need to be filled in with data on a PDF document.
  • AI Field Tagging is a new AI powered inference layer for determining the best label and field type to assign a specific field on a PDF.
  • AI Webform Translations, where Anvil is using large language models to power multilingual translations empowering businesses that adopt Anvil to support customers globally.

Such features aim to significantly reduce the effort required in digitizing PDFs and transitioning businesses from a document driven process to a data-first process.

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AidenAI Launches Digital Acceleration Platform Powered by AI and Codeless Technology

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KeywordResearchTools.io Debuts Comprehensive SEO Platform for SEO Professionals, Digital Marketers and Bloggers

AidenAI will optimize and accelerate the design, development, and modernization of digital landscapes for enterprises

AidenAI, a global provider of AI-powered digital services, announced the launch of its Digital Acceleration Platform. AidenAI will leverage AI and Unqork’s leading codeless platform to accelerate clients’ digital transformation goals and amplify enterprise potential. The collaboration between AidenAI and Unqork will bring businesses, especially financial services providers, the unmatched ability to orchestrate and automate complex business processes while at the same time delivering custom consumer-grade experiences. This will enable enterprises to rapidly transform by scaling human productivity with AI-powered solutions.

“AidenAI’s AI-powered Digital Acceleration Platform, simplifies and accelerates transformation.”

With operations spanning across the US, Canada, Australia, and India, AidenAI is strategically positioned to serve businesses on a global scale, specializing in AI-led digital and cloud transformation, driving velocity by rewiring monoliths, eliminating technical debt faster, and nurturing people productivity.

Leveraging its digital consulting and platform expertise, AidenAI’s services include:

  • Consulting & Advisory: Experts provide strategic guidance in codeless integration & API strategy, along with pathways for modernization that enable enterprises to stay ahead.
  • Tech Modernization: Specialize in the implementation and modernization of systems using the Unqork platform to build tech stacks that are agile, efficient, and future-proof.
  • Digital Acceleration Platform: AI-led displacement platform is designed to revolutionize data, process, and logic for enterprises, driving efficiency and innovation.
  • Industry Frameworks: Lightweight industry solutions cater specifically to the financial services and insurance sectors, providing tailored, ready-to-deploy frameworks.

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AidenAI was founded in 2023 by Srinivas Kamadi (Srini) with the goal to accelerate digital outcomes for global clients with AI and codeless platforms. Srini has over 25 years of experience in leading complex change initiatives and digital transformation for Fortune 500 clients globally. He brings to AidenAI experience from having taken direct responsibility for a billion-dollar business delivering enterprise integration and services, where he led over 15,000 consultants as Senior Vice President and Global Head of Enterprise Applications and Services.

“Business leaders know they must prioritize digital transformation for sustained growth, but complexity and costs often hinder progress,” said Srini Kamadi, CEO and founder, AidenAI. “AidenAI’s AI-powered Digital Acceleration Platform, combined with Unqork’s codeless architecture, simplifies and accelerates this transformation by providing predictable outcomes, better cost-effectiveness, and future-proof IT systems.”

Unqork created the codeless architecture standard to reshape how organizations create, manage, and run mission-critical software. By eliminating the need for custom coding and subjective programming languages, codeless architecture frees enterprises from the pitfalls of technical debt. Unlike conventional no-code platforms, Unqork uses data – not code – to describe applications, allowing companies to cut operating costs and build applications that can be easily upgraded as technology evolves. Unqork serves many large organizations and provides industry-tailored solutions for customers in financial services, insurance, healthcare, and the public sector.

“AidenAI’s embrace of our codeless platform is a testament to the growing appeal of codeless technology and the maturing ecosystem around Unqork”, said Gary Hoberman, CEO and founder, Unqork. “I’ve been able to witness the passion of the full leadership team when they created their previous billion-dollar business. There, it was clear to see their excitement around Unqork’s codeless technology, and I can’t wait to see what they will soon achieve with AidenAI.”

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ActiveCampaign Acquires Onesend

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MTS Staff Writer
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Focused on product-led growth, this is the marketing automation provider’s second acquisition in two years that provides significant product enhancements

ActiveCampaign, a leading marketing automation platform, has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and reseller agencies. This substantial investment in tools designed to strengthen the operations of these complex and expanding businesses will expedite ActiveCampaign’s global growth. It underscores the company’s unwavering dedication to its extensive partner network.

Onesend tools included in ActiveCampaign’s acquisition are:

  • – OnesendHQ, a platform that enables multi-location and franchise brands to scale their email and SMS messaging.
  • – POSIFiQ By Onesend, an intelligent platform that integrates point of sale systems with ActiveCampaign.
  • – OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities with richer analytics and account management.

ActiveCampaign’s integration of the Onesend services will provide superior technology and support for resellers, franchise, and multi-location businesses and help them manage email campaigns, automations, and content across multiple accounts simultaneously. Incorporating the Onesend services into ActiveCampaign’s partner portal will provide agencies across the globe with a partner portal that can meet all of their business needs—unifying the best of both tools. With more than 3,000 agency partners and more than 900 app integration partners, ActiveCampaign’s partner ecosystem is constantly in a state of growth. This acquisition will only enhance the support and resources available to partners and customers.

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“Onesend has been a key partner for us in APAC and among multi-location businesses since they joined our partner program in 2020. Their strong data and analytics capabilities and combined 20+ years of experience in working with multi-location organizations, paired with our customer data and marketing automation capabilities, are unmatched in the market. We look forward to helping more multi-location and franchise companies as well as reseller agencies find growth,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “This acquisition addresses dozens of partner portal ideas that have come directly from partners and customers, so we are confident the businesses we work with will see an immediate, positive impact from this partnership.”

The entire Onesend team will relocate to Chicago to be closer to the ActiveCampaign product and engineering teams.

“Since building Onesend from the ground up, our suite of tools has naturally evolved into helping resellers, franchises, and multi-location businesses get the most out of ActiveCampaign’s powerful platform. Because of our product evolution, officially incorporating Onesend into the ActiveCampaign brand has felt natural, too,” said Scott Thomas, co-founder at Onesend. “We are excited to dig in and continue innovating, developing more ways to help businesses grow together.”

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PurpleCubeAI Introduces Cognitive Data Insights: A Game-Changer in Unstructured Data Processing and Data Governance

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Business Wire
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IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap

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Empowering Businesses with Insightful Analytics, Intuitive Language Queries, and Advanced Data Governance

PurpleCubeAI, the industry’s only cloud-native scalable, enterprise-class unified data orchestration platform, announces its latest offering, Cognitive Data Insights.

“Our goal with Cognitive Data Insights is to simplify the process, making data intelligence both accessible and actionable for businesses of all sizes.”

Harnessing next-gen cognitive technologies, PurpleCubeAI transcends traditional boundaries, offering intuitive data processing and automated insights like never before. Cognitive Data Insights will provide groundbreaking features, including:

  • English language querying on both structured and unstructured data
  • Automated data quality assessment and improvement
  • Automated business glossary generation, enrichment, and standardization.

For businesses, the implications are profound: accelerated decision-making, tangible ROI boosts, and a newfound agility in navigating complex data ecosystems. With PurpleCubeAI, organizations are not just managing data; they’re foreseeing its future, gaining an unparalleled strategic edge in an increasingly competitive market.

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“The digital landscape is overflowing with data, but the real challenge lies in harnessing this data effectively,” said Bharat Phadke, CEO of PurpleCubeAI. “Our goal with Cognitive Data Insights is to simplify the process, making data intelligence both accessible and actionable for businesses of all sizes.”

PurpleCubeAI brings modern data engineering to modern data platforms like Snowflake. It replaces dozens of legacy tools and is the right starting place for migrations to the data cloud, unified analytics, data warehouse automation, or AI activation. Its distributed architecture deploys data agents for Snowflake, with built-in receivers, transformers, processors, directors, and optimizers to provide the most intuitive and future-proof automation of data engineering.

“We are excited about the new capabilities that PurpleCubeAI brings to our partner network,” said Mohamed Zouari, General Manager at Snowflake. “In addition to what the Snowflake Data Cloud has achieved to break down data silos, PurpleCubeAI has unified data engineering. Customers can now optimize the flow of data from pipeline to predictions.”

PurpleCubeAI enables all data professionals to work together to build end-to-end data pipelines in a drag-and-drop interface, automatically generating metadata for intelligent automation and workload optimization. Governance, cataloging, and security are built in so that PurpleCubeAI becomes the system of record for all data engineering and the data cloud.

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Uberall Marks a Decade of Innovation and Paves the Way for the AI-Powered Customer Connection Era

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PRNewswire
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Uberall, the global trailblazer in location marketing, celebrates a decade of groundbreaking innovation while unveiling the awaited Fall release that ushers in a new era of AI-driven location-based growth.

In this latest release, Uberall introduces a game-changing platform enhancement, featuring cutting-edge AI-powered features set to redefine how local businesses connect with their customers. Here are the key highlights of Uberall’s Fall 2023 Release:

  • Meet the Message Assistant: Your ultimate solution for supercharging customer engagement through the magic of conversational intelligence. The newly unveiled Message Assistant taps into a vast array of knowledge sources to deliver rich, precise, and captivating responses across various messaging platforms, from Google and Facebook to Instagram and web chat. It harnesses the power of information by expanding the chatbot  knowledge base beyond location data to new horizons including website frequently asked questions, inventory, help articles and much more ensuring top-notch customer interactions. Moreover, it boasts expanded language support, enabling to effortlessly converse with customers in over 100 languages, no setup required, making multilingual interactions a breeze.
  • Meet the Review Assistant: Your new trusty companion for managing online reviews with ease. The new review assistant excels in providing creative, context-sensitive, and linguistically spot-on responses with unmatched speed and efficiency. This AI-driven marvel simplifies response creation, offering suggestions that solve creative fatigue helping brands respond to hundreds of reviews in a unique way. It takes into account the review’s sentiment, rating, business particulars, customer insights, and even the review’s language, enabling the generation of tailor-made responses with a single click.

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Florian Huebner, the CEO and co-founder of Uberall, reflects on this significant moment, saying, ” “A decade ago, we embarked on a simple mission: to connect consumers with local businesses and empower them to thrive in their communities. It’s been a journey that leaves me both humbled and excited for what comes next. At Uberall, we’re all dedicated to harnessing the power of AI. We created an intelligent platform layer deeply integrated with our infrastructure and its unique ecosystem position. It already leverages our data expertise and user-friendly interfaces and empowers clients to intuitively supercharge their efficiency and capabilities – and overall boost their performance. Our AI vision focuses on enhancing every customer interaction and unlocking our clients’ full potential. It’s all about scaling authentic customer relationships”

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NTT DATA Business Solutions Publishes First Sustainability Report

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PRNewswire
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NTT DATA Business Solutions Publishes First Sustainability Report

NTT DATA Business Solutions AG publishes its first Sustainability Report, marking the start of regular annual reporting. Taking its cue from the guidelines of the German Sustainability Code (DNK), the report provides insights into the efforts made by the internationally operating SAP® consulting company to foster sustainability within the company and along the supply chain.

“I am proud of the publication of our first Sustainability Report. It is an important step for NTT DATA Business Solutions and illustrates our commitment to sustainability as a core element of our corporate strategy. For us as a company and for me as CEO, sustainability orientation and transparent communication of our actions are fundamental prerequisites. We have a responsibility towards our employees, business partners, and customers as well as towards the environment and society generally,” explains Norbert Rotter, CEO of NTT DATA Business Solutions AG and EVP NTT DATA, Inc. “Technology can be an engine for positive change. As an IT service provider, we support our customers with innovative products and digital solutions that help them become more sustainable. While we recognize that we are still in the early stages of our journey, our first Sustainability Report is a clear statement of our aim to have a positive impact on our planet and on society.”

One of the other crucial influencing resources is the international NTT DATA NET-ZERO Vision 2040, which the company is committed to as part of the NTT DATA Group. This stipulates that the NET ZERO target for Scope 1 and Scope 2 emissions is to be achieved by 2035 – with an interim deadline of 2030 for the data centers.  By 2040, the NET ZERO target is then to be achieved along the entire value chain (Scope 3). The long-term sustainability strategy of NTT DATA Business Solutions has also been crucially informed by the 17 Sustainable Development Goals (SDG), which were adopted by the United Nations. Twelve of these are linked particularly closely to the company’s business activities and are considered directly in the report. The report is divided into three sections, headed Environment, Social, and Governance, for each of which concrete figures, measures and sample projects from the company are provided.

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Data centers under the spotlight

Based on the data for fiscal year 2022/23 (reporting period: April 1, 2022 to March 31, 2023), the report focuses on the countries and business units that account for the majority of overall revenues and have a substantial influence on matters relating to sustainability. These also include the data centers in Germany, Denmark, the USA, Poland, and Malaysia. Here, the focus is clearly on energy-efficient operation and use of self-generated solar power, explains Jürgen Pürzer, CFO of NTT DATA Business Solutions. “In Germany, our data centers account for some 80 percent of electricity consumption. Their planning back in 2011 already included aspects of sustainability and they have been operated exclusively using green power since 2021.” In parallel with the increased use of renewable energies, the Travel and Mobility Policy is being revised with the aim of reducing emissions. “To us, ‘Green IT’ does not just mean ‘Green Energy’; we also promote careful use of resources and actively support our customers with their green transformation by providing innovative software solutions.”

Sustainable thanks to innovative IT solutions

Heading towards a climate-neutral circular economy, the SAP Platinum Partner develops IT solutions that will enable its customers to record and reduce emissions, optimize business processes, and lower costs. This involves above all the use of SAP sustainability solutions as well as artificial intelligence, blockchain, and IoT; in every case aiming at facilitating new intelligent business models and more efficient use of business software. The company also promotes the use of software solutions to manage societal challenges; examples include the provision of assistance to people at risk of suicide with the “AI Suicide Helpline”, the transportation of medical goods in inaccessible areas using drones, and the promotion of digital education. All these examples and projects are presented in detail in the report, providing insights into the sustainability work done at NTT DATA Business Solutions.

From fiscal year 2025/26, companies like NTT DATA Business Solutions will be subject to a sustainability reporting requirement. In order to develop a deeper understanding of its customers’ needs and steadily expand its own capabilities in this area, the company made the decision to publish an annual sustainability report even before the above-mentioned requirement comes into force. With this decision, the SAP consulting company intends to create transparency internally and externally so that any improvement potential can be recognized and realized early on. “Transformation into a sustainable enterprise requires perseverance and long-term measures that go beyond short-term achievements. It is therefore necessary for companies to remain self-critical and to keep questioning the course they are on with the aid of sustainability reports and make adjustments if necessary,” Norbert Rotter comments.

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MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

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Paroma Sen
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Kyle Mitnick, President at Mosaic Digital Systems comments further on how everything within martech and adtech is now being centered around AI while taking us through Mosaic Digital Systems’ core offering:

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Welcome to this MarTech Series chat, Kyle – tell us about yourself and your time in the media industry. We’d like to hear more about Mosaic Digital…what inspired the platform?

I started a tech-enabled affiliate management agency in 2012 named Advertise Purple.  We ended up growing it to the largest in the space, serving over 4,000 customers across 14 different countries.  During my time as CEO, I became obsessed with our technology platform named Purply™.  Its goal was to enable our employees to manage clients with efficiency and effectiveness, which we accomplished.

As we grew the business, I contemplated a performance-marketing ecosystem where similar tools were accessible to all e-commerce brands, not just those with agency representation.  In theory,  it would put power in the hands of SMBs for growth, which, ultimately, benefits everyone in the space.  This is how the Mosaic concept was born.  We developed a pilot technology moonlighting under the Advertise Purple brand and served 500 clients in DIY, SaaS fashion.  Once the concept was vetted, I made the decision to bring it to life under the Mosaic Digital Systems (MDS) label.

How have you been seeing adtech and martech evolve in the recent years and what top trends do you feel will dominate the market in the next few years?

For those who have been living under a rock, everything is centered around AI right now.  In my conversations with top adtech execs, the pros and cons lists seem to be pretty even.  Regardless of where you sit on the subject, the underlying current is undeniable: businesses are looking to reduce expense and uncertainty while increasing ROAS and reliable outcomes. In the next few years, automation and data will aid in crafting a more predictable future for marketers, which is what everyone wants.

Tell us about the biggest benefits of partnership marketing today that B2B brands should be leaning more towards on (and they often don’t).?

The biggest benefits are traffic diversity and performance economics.  We’ve worked with over 250,000 affiliates over the years, all excelling at brand promotion in different environments and economic climates.  For brands, having an army of performance-based promoters to keep your brand relevant is the best solution for fighting a difficult economy, as well as excelling in a thriving one.

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Can you talk about how some of the world’s leading B2B tech brands have used affiliate marketing concepts to drive market impact?

Yes, it is very interesting, actually.  Their philosophy about their digital channels seems to be evolving.  Display and search are now purely transactional methods of customer acquisition, whereas affiliate has transcended from that into a lifestyle medium, but with strong economic upside.  It seems to us that affiliate has taken much more of a prominent position among the pack.

When it comes to partnership marketing CRM systems, what differentiates Mosaic Digital?

What we learned during our pilot of the technology was mostly partnership marketing CRMs were simple discovery tools developed by data aggregation companies.  Conversely, our technology was built using agency themes, which offers the tailored guidance that major brands need to find success in the space.  For example, our MDS Partner Pairing™ feature offers a customized discovery, then closes the gap with automated onboarding, predicted revenue contribution, suggested commission, and much more.  It’s an end-to-end solution to drive results with complete transparency and trust.

Can you comment on the growing use of AI in this space and how you think it will change the game for end users in the near future? 

I think there is a lot up in the air right now.  Fundamentally, AI is beneficial and will play a large part in the advancement of adtech.  However, execution can conflict with business interests, consumer rights, and a host of other legal items.  It’s a fine needle to thread, and the businesses that get it right will win big, along with their end users.

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Mosaic Digital Systems is the premier CRM for analyzing, managing, and scaling your performance marketing channel.  Our technology has helped over 1,000 e-commerce companies generate $150M in sales through the industry’s first DIY, SaaS partnership marketing platform.  From MDS Parter Pairing™ technology to MDS Campaign Connect™, Mosaic offers a suite of bleeding-edge features for ease of use, removing the need, and cost, of a traditional agency.

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Kyle Mitnick is President at Mosaic Digital Systems

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Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

 

 

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

 

 

Sitetrail Upgrades Its Fastest WordPress Hosting Plans with PPC, PR, and WooCommerce Tools

By
Odi Ventouri
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Sitetrail Upgrades Its Fastest WordPress Hosting Plans with PPC, PR, and WooCommerce Tools

The pursuit of ultra-fast WordPress hosting captivates marketing technologists, given the emphasis both Google and consumers place on it.

Shortly after launching one of the most cutting-edge WordPress hosting technologies, equipped with high volume php handlers for superior resource management, Sitetrail made another bold move. Guided by what researchers point to as critical guidelines for ecommerce, the company developed and unveiled an upgrade to its WordPress hosting plans, transforming it into a marketing powerhouse that currently has no rival in the hosting industry.

The primary objective behind this move wasn’t just to provide an unparalleled WordPress experience in terms of speed. Sitetrail aims to offer shop owners and businesses an all-inclusive platform. From pay-per-click (PPC) management to intricate web design, reliable hosting to organic marketing, businesses can now handle everything without ever leaving the Sitetrail ecosystem.

Sitetrail listed 10 key features to turn it’s hosting plan into a marketing engine:

  • A comprehensive Contact Form & Email List Builder for cultivating potential leads.
  • Enhanced capabilities to Sell Online using the robust WooCommerce system.
  • An SEO Dashboard and Rank Tracker to monitor your site’s visibility, backed by a weekly SEO Report to stay updated with the site’s performance.
  • A professional web design offering with 12 unique page designs.
  • Setup for Email automation drip feeds to maintain steady engagement with subscribers.
  • A streamlined E-commerce Storefront Setup for businesses to get started effortlessly.
  • Facilities to Sell either services or tangible goods, catering to a diverse range of businesses – with recurring revenue and subscriptions.
  • Unlimited Press Release publication, amplifying reach and presence in the market.
  • An Affiliate Management System to expand marketing reach through partnerships.
  • A dedicated Google Ads PPC Management tool to enhance ad performance.

Adriaan Brits, the CEO of Sitetrail, shared his insights on this upgrade, “Core web vitals and Google page speed metrics aren’t just about improving organic rankings. We’re looking at the bigger picture – enhancing conversions, especially on platforms like WooCommerce. We understand that in the digital world, every second can make a difference in conversion rate optimization.”

He explained that Sitetrail has to take a lot of companies through the startup phase and nurture them with pay per click and social media until such time SEO and email marketing become mature channels – and that some of these capabilities were bolted onto the hosting plan of clients to ensure a hands-off solution that will allow people to focus on their core business.

 

Elaborating on the tangible benefits of a robust hosting system, Brits stated, “Companies that see a high influx of real visitors, aiming to convert them into loyal customers, often realize the hard truth. While they might save around $400 annually with a cheaper hosting solution, they could be losing a staggering $25K due to abandoned carts and high bounce rates resulting from subpar performance.”

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The problem with so-called speed comparisons in hosting reviews:

Sitetrail has long argued that more transparent Web hosting reviews and speed comparisons are vital for consumers and businesses looking for the best hosting solutions. However, the presence of affiliate relationships (such as those by Forbes Advisor and PC Mag)  along with possible inconsistent server usage in testing can cast a shadow over the legitimacy and accuracy of these reviews. Here are some of the criticisms associated with these practices:

Bias due to Affiliate Relationships:
When reviewers receive compensation through affiliate relationships, it can potentially introduce bias into their assessments. The allure of earning commission might lead reviewers to give overly positive reviews or to underscore the strengths of the affiliated hosting provider while downplaying the drawbacks. Consequently, the rankings of hosting providers could be influenced more by the lure of higher affiliate commissions than by the actual quality of service. This skewed representation can mislead consumers who depend on these reviews to make well-informed decisions.

Non-representative Server Usage:
A significant criticism is the disparity between servers used for testing and those allocated to actual clients. If a hosting provider offers a high-performing dedicated server for testing purposes, but later hosts clients on a shared server, the real-world experience can vary drastically from the test results. Speed and reliability, which are vital for many online ventures, may not match the impressive test outcomes, leading to users feeling misled and dissatisfied.

Lack of Transparency:
The absence of transparency is another major concern. Many reviewers don’t disclose their affiliate relationships, a practice deemed unethical in many digital marketing standards. Users have a right to know about any financial ties the reviewer might have with the companies under assessment. Similarly, not being upfront about the server configurations used for tests can provide a distorted view of the service’s actual capabilities.

Overemphasis on Certain Metrics:
Reviewers may focus excessively on certain metrics that showcase their affiliated partners in a positive light, even if those metrics aren’t paramount for potential users. For instance, if a hosting provider shines in uptime but lags in speed, a reviewer with ties to that provider might magnify the importance of uptime while sidelining speed considerations. This selective representation can lead to users prioritizing the wrong features when choosing a hosting provider.

Excellence in Woocommerce Hosting

For Sitetrail’s clientele, the WooCommerce vs. Wix vs. GoDaddy vs. Shopify debate is firmly settled: they have a marked preference for WooCommerce as the best shopping cart solution. Understanding this clear choice, Sitetrail has intensified its efforts, honing in on creating an optimized environment specifically for WooCommerce. Luigi Wewege, a Fintech School instructor who is the President of the largest international bank in Belize – Caye International Bank, noted that “ecommerce providers understand the importance of a safe but fast technology stack and that is where Sitetrail is making gains.

They’re not just looking at speed, but are also enhancing the suite of marketing tools available, ensuring that shops don’t merely compete but excel. This concentrated approach reflects Sitetrail’s commitment to aligning with their clients’ preferences and setting them up for unparalleled success.

Delivering both simplicity and advanced capabilities is a key requirement from a hosting provider as it’s clients grow. For example, with Sitetrail the most basic plan is equipped with a website builder to make it easy for clients, but also with Cpanel and WPToolkit, along with some advanced features required by web developers when needed.

Tips for speeding up WordPress

Take the Sitetrail page speed test to see what can be improved. Optimizing the speed of WordPress websites is pivotal for enhanced user experience and improved search engine rankings. While there’s a plethora of advice available, a few key strategies stand out. Firstly, Sitetrail says that by switching to a LiteSpeed based hosting environment, as opposed to the commonly used NGinX (used by Kinsta for example), can offer tangible performance benefits, thanks to LiteSpeed’s server-level caching and other optimizations.

Additionally, while WPRocket has gained popularity for its cache solutions, it’s essential to explore beyond it. Innovative tools, similar to what Sitetrail has implemented, offer a more holistic approach to optimization. This includes database cleanup, WebP image optimization, and minimizing external HTTP requests. Remember, every millisecond counts, so consistently monitoring and refining your website’s performance should be an ongoing endeavor.

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Final take

Fast hosting is indisputably the bedrock of a dependable e-commerce and online business operation. In today’s digital age, consumers expect immediate access and seamless browsing. Any lag or delay can deter potential customers, leading to lost sales and diminished brand trust.

It is also worth noting that even with substantial pay-per-click budgets and robust marketing strategies, slow site speeds can undermine these investments. When users click on an advertisement, they anticipate a swift and responsive landing page. If that expectation isn’t met, the money spent attracting them is essentially wasted. Hence, investing in speedy hosting isn’t just about enhancing user experience—it’s about ensuring the effectiveness and ROI of your entire digital marketing ecosystem.

The Tinderisation of Content Creation: What Becomes of Human Touch?  

By
Ajay Khari
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We’ve seen the rapid rise in artificial intelligence (AI) over the last several months, and it’s quickly changed – and, in many ways, improved – how we approach tasks in our personal lives and at work. Now, though, we’ve started to see a shift in sentiment as people become defensive of their livelihoods, fearing that AI’s growing success may cut jobs in several industries.

Most recently, we’ve seen this come to life in Hollywood, with writers on strike and demanding protection from what is perceived as the “impending takeover” of generative AI. In fact, many people in the broader creative industry – including marketing, advertising, and communications professionals – have become anxious about the possibility of being replaced by machines, which can seemingly produce full and diverse content, visuals, and audio, with only a short descriptive prompt and the touch of a button.

This “Tinderisation” of content creation – or the idea that we can (and have) mechanized and simplified the development of content to the point of removing any emotion or thought – is complicated and not without flaws. We recently saw an example of this when content creators used AI to “give voices” to children who were victims of high-profile, serious criminal cases. While AI offers the opportunity for content creators to flex their creativity, it can also be dangerous – especially when creators churn out content without considering its impact.

Now, more than ever before, human touch is irreplaceable. As we learn and grow to better understand how to use AI responsibly, I believe we’ll find that the tech cannot and should not stand alone – and that humans and AI must work together to create a symbiotic relationship. Here’s how.

Fact check – always 

Artificially generated content is compelling – but it’s often prone to mistakes, in both tone and substance. After all, it was only a few weeks ago that a New York lawyer was called out after submitting a brief created by ChatGPT that was riddled with bogus legal citations.

The threat of disinformation and misinformation looms large if we dumb down human oversight, rigour, and contribution requirements. In fact, Sheila Mulligan, Weber Shandwick, stressed the importance of trust at the 2023 Meltwater Summit, explaining that the erosion of trust can threaten organizational survival and be a “material headwind for the brands in which we operate and…lead.” In this regard, content creation is a morally significant act that we should not, and arguably cannot, outsource entirely to machines – not, at least, without the key element of fact checking.

Google’s Genesis product, a new AI tool that can help journalists produce news stories, has the potential to be great example of human/AI partnership. Using AI technology, the product brings with it the promise of aggregating information about current affairs, creating initial first drafts of news stories, and producing related social media posts. At the same time, there is no suggestion that these tools are meant to replace the role of the journalist, who is ultimately responsible for fact-checking articles and ensuring that the news is reported with integrity. The focus here is on creating efficiency rather than attempting to automate veracity.

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Infuse empathy and emotion 

The use of emotions has long been studied as an effective way to persuade. The very best content – articles, TV commercials, advertisements – often employ emotional persuasion for this very reason. In fact, research shows that creating an emotional connection with a customer is 52% more valuable than a highly satisfied customer.

To date, AI has not been able to replicate these human emotions – at least not to the level of a human being. While the latest chatbot technology, like Microsoft’s Xiaoice in China, for example, has become far more sophisticated, reading and learning from something as simple as a chatter’s tone, AI is no match for the countless nuances of human emotion. At best, it attempts only to imitate it – and at worst, it “hallucinates” to fill in gaps it doesn’t understand. In a world where low-cost, artificial content is common, it has never been more important for human beings to dedicate more time to use their lived experiences, intuition and emotional intelligence to create impact with customers.

Miri Rodriguez, Microsoft, helped put this in to practice with some advice. She encourages the use of AI to synthesize data, then recommends employing empathy to make the ultimate message resonate with the intended audience. This bionic relationship focuses on using generative AI to put together initial drafts of a piece of content – at which point the author would focus more time and attention on using language and imagery that stimulates an authentic emotional connection, thus making the overall piece more impactful.

The Tinderisation of content is real – but it only emphasizes the need for humans to play an active and important role in content creation. While the threshold to produce content has gotten lower and often requires minimal intellectual exertion, the “human touch” has never been more important than it is today. It’s no longer about producing more content; it’s about crafting content that exudes deep connection and genuine insight, with “thoughtfulness” still firmly rooted in human ingenuity, wisdom, and empathy.

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Addlly Launches Complete AI Marketing Content Suite

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MTS Staff Writer
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Addlly-Launches-Complete-AI-Marketing-Content-Suite

Singapore’s Gen AI startup, Addlly AI, launches advanced second-generation AI tools for complete marketing workflows.

Taking the lead in AI-driven marketing innovation, Singapore-based Gen AI start-up Addlly.AI proudly announces the launch of its suite of advanced second-generation AI tools. The complete marketing workflow tools are designed to create blogs and social media posts with real-time data.

Starting October 16, 2023, users can kick start their journey with Addlly AI by creating a free trial account on https://app.addlly.ai/signup/ using their work email. The company is steadfast in its mission to equip all content creators – from enterprises to seasoned professionals – with tools to craft premium marketing content in both English and Bahasa Indonesia. More languages will steadily be added.

Addlly AI’s suite of tools is not just about creating content, but about crafting intelligent, SEO-optimized, and brand-aligned narratives that truly resonate. The tools are designed to bring businesses closer to their audiences, one AI-enhanced piece at a time.

“Creating consistent, high-quality, and impactful content can be daunting,” says Tina Chopra, Co-founder and CEO of Addlly.AI. “With Addlly’s revolutionary AI-powered tools, we’re simplifying the process, ensuring every content creator has the power of AI at their fingertips, leading to content that not only engages but also outperforms,” she adds.

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Addlly’s ground-breaking tools empower users to create SEO-optimized blogs and social media posts in just a single click, bringing the power of AI customization to marketing content creation.

Addlly’s Innovative Features:
• The 1-Click Blog Writer: Users can create complete blogs on any topic in just 1 click. Just provide a topic, and a complete blog will be generated in around three minutes.

• No Prompt Required: Other writers require complex prompts and specific keywords to generate the results users are looking for. With Addlly, users can create articles, blogs and social media posts in just one sentence, or by providing a link!

• Complete SEO Content that Outranks Competition: The Smart AI Writer can create blog content that will be SEO-optimized with all relevant keywords. Users can also control the heading structure and tone of voice per their needs.

• All-in-One Marketing Workflow: For every blog article, Addlly AI tool will generate related social media posts for Facebook, Instagram, X & LinkedIn, Google Ads Copy, and FAQs along with Schema.

• Brand Voice Customization: Addlly AI provides tone customization for business users. This feature allows companies to write in their brand’s unique voice for every piece of content generated. Addlly will fine-tune the tone to resonate with the company’s branding guidelines and previously published content.

• Built-in Fact-Checker: The tools ensure full accuracy and credibility of generated blogs and social posts. The tool comes with an automatic fact-checker feature that displays live links. Addlly offers a reliable solution for users seeking to produce high-quality, trustworthy blog posts.

• AI Images and Social Media Integration: Users can create photo-realistic custom AI images for their blogs and social media posts. The social media posts allow dynamic hashtag choices and options to review similar trending posts. Users can also link their social accounts to the platform to publish their content directly.

• Writing Style Customization: Addlly Custom Writer is specifically designed for professionals to generate SEO-optimized blogs in the author’s custom outline and style. It allows the user to design their content pillar around the most popular keywords. It also offers opportunities to tailor based on real-time CPC and keyword volumes.

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