Search
Home Blog Page 70

MERGE Launches Humanity Suite: A New Operating Model for the AI-Empowered Agency

By
Globe Newswire
-
0
CrossCheck Media Inc. Announces Launch of the Biz Talk Today TV App

Merge_Logo_Primary_E-Green_RGB.png

MERGE announced the launch of the Humanity Suite, an orchestrated system of six offerings designed to turn the noise of an AI-driven world into clarity for brands and their audiences. Incorporating the themes of MERGE’s AIgency, the Humanity Suite is the new operating model for the AI-first era, scaling human-centered marketing.

Responding to a Changing Industry
The marketing landscape has reached an inflection point where the demand for speed and hyper-personalization often challenges opaque performance models and fragmented and disjointed technology. A Qualtrics 2026 Consumer Experience Trends Report states personalization remains a differentiator, with 64% of consumers preferring tailored experiences alongside data transparency and data control. Yet organizations are struggling with over-automation and poorly tuned AI that can treat people as data points rather than whole humans.

“The AI paradigm shift is elevating the human touch as the differentiator it should’ve always been while simultaneously democratizing and scaling tech-enabled opportunities. The Humanity Suite is MERGE’s answer to the future of whole human marketing,” said Stephanie Trunzo, MERGE CEO.

This new operating model is designed for the speed and scale of AI to clear the noise, allowing a more dynamic connection with your audience. By automating the ordinary, we empower humans to focus on the extraordinary: scaling human empathy, creativity, and judgment to create genuine moments that are meaningful and personal. The name Humanity Suite embodies MERGE’s belief that data-driven intelligence must work alongside humanity.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

“At Baptist Health, we believe innovation is only valuable if it improves the human experience,” said Alex Piña, Director of Marketing Technology at Baptist Health. “As healthcare navigates a massive transformation, we need partners who are architects of the future, not just occupants of the present. MERGE has consistently proven their ability to blend rigorous strategy with deep empathy, and the vision behind Humanity Suite confirms they are the right partner to help us navigate an AI-first world.”

Solving Core Business Pressures
MERGE reengineered its value delivery to address specific industry bottlenecks through an integrated system.

  • Three foundation offerings allow brands to architect their MarTech for context-aware consumer journeys, design for personalization at scale, and translate data into next-best-action decisions.
    • MarTech Contextual Platform: Unifies disconnected architectures and enables AI-ready activation, architecting data and workflows so existing investments work together.
    • Adaptive Creative System: Replaces production bottlenecks with scalable, data-aware, and AI-enabled creative systems and human-led creativity designed to deliver audience-of-one personalization at scale.
    • Predictive Decision Engine: Moves CRM from reactive outreach to predictive, proactive, next-best-action intelligence that anticipates disengagement and drives growth, trust, and lifetime value.
  • Three impact offerings optimize insights across a spectrum of shifting contexts and channels, reorient customer journeys into rich moments, and evolve with AI using tools and capabilities that speak directly to consumers.
    • Strategic Growth Accelerator: Replaces static annual planning with an integrated, optimized, AI-powered commercial roadmap that adapts strategy in real time.
    • Whole Human Experience Orchestrator: Reorients flat journeys into meaningful moments, balancing automation and empathy so experiences feel contextual, trusted, and human.
    • Applied AI Blueprint: Moves AI from pilot purgatory into safe, governed, and scalable production with ethical compliance and oversight built in from the start.

A Partnership Rooted in the Future
The Humanity Suite is engineered to activate and integrate seamlessly within a client’s existing ecosystem, leveraging MERGE’s partnerships with platforms like Adobe, Google, Optimizely, Salesforce, and Sitecore.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

The Humanity Suite is available now, serving as the foundation for MERGE’s mission to help brands make a difference at the intersection of health, wellness, and happiness.

“In the CPG [consumer packaged goods] space, the battle for relevance is won by those who can personalize at scale without losing their brand authenticity and purpose,” said Saverio Spontella, Chief Commercial Officer at Land O’Frost. “As a third-generation, family-owned business, our partnerships are incredibly important to us. We chose to partner with MERGE because they don’t just react to market shifts; they anticipate them. The philosophy behind Humanity Suite aligns with where we take our brand, leveraging advanced technology not to replace human connection but to deepen it.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

2X AI Innovation Lab: New AI Visibility Index Finds 96% of B2B Companies Are Invisible in AI Discovery

By
Globe Newswire
-
0
Focus Is the Moat: Cytation AI Outbuilds the Platforms on Trust by Refusing to Do Anything Else

2X_Logo_2025-02.png

New benchmark reveals most brands appear only after buyers already know them, signaling a fundamental shift in the B2B discovery funnel

2X, a subscription-based go-to-market services partner for B2B organizations, released findings from the 2026 2X AI Visibility Index, revealing that most companies are effectively invisible during the earliest stages of AI-driven buyer discovery. The research was conducted by the 2X AI Innovation Lab, a research and development initiative focused on operationalizing artificial intelligence across go-to-market functions. Led by Executive Director Will Waugh, the AI Innovation Lab develops practical frameworks, tools, and workflows that help B2B organizations translate AI capabilities into measurable revenue outcomes.

The inaugural index analyzed 70 B2B companies to understand how brands appear across generative AI environments used by buyers to research vendors and solutions. The findings reveal a striking gap: only 4.3% of companies maintain a healthy discovery funnel where their brands appear in early-stage buyer questions. The remaining 95.7% appear primarily in queries where buyers already know the company name, meaning they are largely absent from the AI-generated answers increasingly shaping vendor shortlists.

As generative AI becomes a primary research tool for business buyers, companies that fail to appear in AI-generated answers risk losing influence before a sales conversation ever begins.

“CMOs are waking up to a hard truth: you can’t manage what you don’t show up for,” said Lisa Cole, Chief Marketing, Product & AI Officer at 2X. “AI is increasingly shaping perception, trust, and vendor shortlists. If your brand isn’t present in those conversations, you’re effectively invisible to a growing portion of the market.”

The 2X AI Visibility Index benchmarks how often B2B brands appear in generative AI responses across the buyer journey, from early discovery questions to purchase validation queries. The index measures both a company’s technical readiness for AI discovery and the authority signals that influence whether AI systems recommend a brand in response to buyer prompts.

The index is powered by GravityScan™, a proprietary AI visibility audit developed by the 2X AI Innovation Lab. GravityScan™ evaluates how brands appear in AI-driven discovery environments by analyzing visibility across discovery, evaluation, and purchase-stage queries. The analysis also assesses technical and authority signals—including structured data, third-party citations, and review ecosystems—that influence whether AI systems recommend a brand.

The 4% Funnel: Most Brands Are Invisible in Discovery

Data from the 2X AI Visibility Index shows that most organizations now operate with what researchers describe as an “inverted discovery funnel.” Instead of appearing early when buyers are exploring solutions, most companies surface only in later-stage queries where the buyer already knows the brand or category.

This pattern suggests that many organizations are losing influence during the most important stages of the buying journey when needs are being defined, categories are being explored, and vendor shortlists are being formed.

“Artificial intelligence is fundamentally reshaping how B2B buyers discover solutions,” said Will Waugh, Executive Director of the 2X AI Innovation Lab. “General brand awareness is no longer enough. If AI systems don’t recognize your brand as an authoritative answer to buyer questions, you risk losing opportunities before sales teams even know the deal exists.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Structural Blind Spots Undermining AI Visibility

The research also identified technical and authority gaps that suppress AI visibility, including:

  • Missing or incomplete structured data
  • Blocked or unmanaged AI crawlers
  • Weak third-party review ecosystems
  • Limited independent citations across the open web
  • Unmanaged community sentiment on platforms such as Reddit

In several cases, billion-dollar enterprise brands scored near-zero visibility for basic category-level queries, demonstrating how quickly traditional market leadership can fail to translate into AI-driven discovery.

“AI models don’t care about org charts or market caps,” Waugh added. “They respond to clarity, consistency, and corroboration across the open web. Companies that don’t adapt their digital presence for AI risk handing narrative control to competitors and sometimes to their critics.”

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

Four Stages of AI Visibility Maturity

The 2X AI Visibility Index segments companies into four stages of AI visibility maturity based on readiness, authority, and discoverability:

  • Authority Leaders — companies with strong technical readiness and deep authority signals that consistently appear in AI-generated answers.
  • Strong Contenders — organizations with strong visibility and readiness but less comprehensive authority signals.
  • Paradoxical & Niche Players — companies with fragmented brand authority or strong visibility within narrow domains.
  • Emerging & Lagging — organizations with significant gaps in both readiness and discoverability.

Together, the findings point to a new strategic reality for B2B marketing leaders: the buyer journey is increasingly shaped by AI-generated answers long before a human interaction occurs.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

eGain Announces Enterprise AI Platform Connectors for Copilot, Claude, Gemini, and Cursor

By
Globe Newswire
-
0
LinkSquares Announces General Availability of All-Agentic CLM Platform

eGain

eGain announced new enterprise AI platform connectors that integrate Microsoft Copilot, Anthropic Claude, Google Gemini CLI, and Cursor with eGain AI Knowledge Hub, the company’s AI-powered knowledge management platform. The connectors allow organizations to ground these AI platforms in a single, governed knowledge source, so every AI model, agent, and agentic developer environment can use accurate, up-to-date knowledge rather than fragmented and outdated sources.

Studies from MIT and leading analyst firms show that enterprise AI initiatives fail at high rates when they lack a governed knowledge foundation. When any AI system pulls from fragmented, ungoverned sources, it produces contradictory outputs, creates compliance exposure, and stalls AI adoption.

Open knowledge architecture that works with any AI or IT platform

The new AI platform connectors are part of the eGain AI Knowledge Connector family, a broader integration architecture that unifies and governs enterprise knowledge. They give enterprises a single governed knowledge foundation that works across any AI vendor, platform, or tool. This matters especially as enterprises move from AI that answers questions to AI that takes actions. When agents act autonomously on behalf of employees and customers, ungoverned knowledge doesn’t just produce wrong answers, it causes agents to amplify those errors across every interaction, creating operational and compliance failures that are costly to reverse.

The eGain AI Knowledge Connector family supports Model Context Protocol (MCP), the emerging standard for connecting AI agents to enterprise systems. eGain offers pre-built connectors for leading agentic developer environments including Windsurf, VS Code, and Kiro, and supports any additional MCP-compatible AI platform or agentic framework through its open MCP architecture. Unlike basic retrieval approaches, eGain delivers certified answers with source citations, giving every connected model, agent, and agentic IDE (integrated development environment) access to verified, traceable knowledge. The same governed knowledge that powers customer service and employee productivity can now inform how enterprise software is built, not just how it is used.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

With the new eGain AI Knowledge Connectors, enterprises can now:

  • Give Microsoft Copilot a trusted knowledge foundation so employees across every workflow get accurate, policy-compliant answers and actions without switching tools.
  • Ensure every Claude deployment, from custom applications to full agentic workflows, operates from the same governed enterprise content, delivering consistent, compliant answers and actions.
  • Connect Google Gemini across Workspace, Cloud, and developer tools to a single governed knowledge source, so every team in your Google ecosystem gets accurate, consistent answers and actions.
  • Keep AI-assisted development in Cursor and other leading agentic IDEs, including Windsurf, VS Code, and Kiro, grounded in governed enterprise knowledge, so engineering teams move faster without losing traceability or compliance.

“In a world where AI is no longer just answering questions but performing assured actions on behalf of employees and customers, the quality of your knowledge determines the quality of your AI,” said Ashu Roy, CEO of eGain. “These new enterprise AI platform connectors allow organizations to apply one trusted knowledge foundation across Copilot, Claude, Gemini, Cursor, and whatever comes next.”

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

According to Gartner, “Enterprises recognize modern knowledge management as a prerequisite for implementing successful generative AI or agentic AI solutions to improve customer service, employee productivity, and customer experience.”1

Connecting Knowledge Across Your Entire IT Ecosystem

eGain AI Knowledge Connectors are organized into four categories that work together to unify, govern, and deliver enterprise knowledge across any platform:

  • Content Connectors gather content and signals from systems such as policy repositories, CRM knowledge, SharePoint, Confluence, and conversation archives so teams do not have to rebuild what they already have.
  • Data Connectors provide direct access to enterprise data, delivering the right information to the right people and systems in real time, so every interaction has the context it needs to produce accurate, trusted answers, without the overhead of traditional integration pipelines.
  • Experience Connectors deliver trusted answers to the places where work happens, including Salesforce and SAP desktops, collaboration systems, ticketing tools like Zendesk, contact center platforms such as Amazon Connect, Genesys, and Talkdesk, and agentic developer environments like Cursor.
  • Process Connectors integrate identity, access rules, AI model choices, and business policies so AI remains accurate, compliant, and within approved boundaries. They ensure that answers and actions consistently follow enterprise rules and required steps, even when delivered by different AI models, and provide an auditable confirmation trail for every interaction.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Preciso launches Ultima for Publishers Plugin

By
MTS Staff Writer
-
0
Preciso launches Ultima for Publishers Plugin

WordPress tool will enable publishers to increase revenues using brand-safe, native advertising placements

Preciso has launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.

Ultima for Publishers is designed for sites running on WordPress, the most widely-used publishing platform. The Ultima for Publishers WordPress plugin enables publishers to choose where to place native advertising units on their sites, and monetise them with reputable, brand-safe ads which respect the user experience – with no gambling or adult advertising content, and no pop-unders or intrusive banners.

Ultima is Preciso’s targeted native advertising solution. It uses machine learning technology to create personalised campaign creatives and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

In tests, Ultima has been shown to deliver a CTR of 2.1% (vs 1.84%  Industry Average), an engagement rate of 65.94% (vs 60.03% Industry Average) and an Average Session Duration of 3m 46s (vs 2m 40s Industry Average).

“It has become increasingly difficult for publishers to monetise their traffic in recent times,” said Preciso CEO, Piero Pavone. “This solution offers a simple way for the huge number of publishers running on WordPress sites to increase their revenues by as much as 50%, through native advertising that adds to the user experience, rather than interrupting it – all managed by Preciso.”

Consumers have steadily become less tolerant of disruptive ads when browsing or shopping online, and are increasingly blind to more traditional advertising banners. As a result, the value of native advertising has never been greater, and the global market for native is set to reach $400bn this year.

A massive 43.6% of all websites on the internet use WordPress, including more than a third of the top million sites. More than 500 new sites are built on WordPress every day.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

Ultima for publishers is available now. Any publishers interested in unlocking a new revenue stream to their site without complexity should simply install Ultima Publisher directly from their  WordPress plugin and start monetising their content immediately.

Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Multimedia Plus Launches MMP AI Studio, Turning Product Content Into Training and E-Commerce Videos in Minutes

By
MTS Staff Writer
-
0
Multimedia Plus Launches MMP AI Studio, Turning Product Content Into Training and E-Commerce Videos in Minutes

Multimedia Plus | INCITE | NRF 2026 Retail's Big Show Exhibitor

New platform eliminates video production bottlenecks, enabling brands to scale training and product content without studios, crews, or long lead times.

Multimedia Plus (MMP), creators of the mobile-first platform INCITE®, today announced the launch of MMP AI Studio, an AI-powered platform that transforms product content into on-brand microlearning and e-commerce videos from simple text briefs. Backed by decades of award-winning video production experience, MMP AI Studio combines creative excellence with AI-driven speed and scale.

Retail brands tell us that they need more video content, faster, and they can’t scale their production budgets to match the pace of their product cycles. MMP AI Studio changes the math entirely.”

— David Harouche, CEO and Founder of Multimedia Plus

Designed for both associate training and digital commerce, MMP AI Studio enables retail brands to generate polished video content for store teams, product pages, and marketing channels in minutes instead of weeks.

MMP AI Studio fundamentally changes the economics of video production, compressing scripting, production, and post-production into a single, streamlined workflow.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

MMP AI Studio addresses two of retail’s most persistent challenges: keeping frontline associates trained on rapidly changing product assortments and producing high-quality product content fast enough to support modern e-commerce.

Traditional video production requires scripting, talent scheduling, studio time, and post-production – a process that can take weeks and cost thousands of dollars per video. MMP AI Studio compresses that entire workflow into a single platform where users enter a product brief and receive a finished, captioned video with an AI-generated virtual presenter, animated product visuals, and a professionally scored music bed.

For example, a retailer can take a new product launch, input key features and positioning, and instantly generate both an associate training video and a customer-facing product video for digital channels.

“Retail brands tell us the same thing: they need more video content, faster, and they can’t scale their production budgets to match the pace of their product cycles,” said David Harouche, CEO and Founder of Multimedia Plus. “MMP AI Studio changes the math entirely. A training manager or e-commerce team can go from a product brief to a finished, multi-language video in the time it used to take just to schedule a shoot.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“Our goal has always been to help retailers move with speed and precision while staying connected to what makes each brand unique,” added Jodi Harouche, President and Chief Creative Officer. “MMP AI Studio takes that further than ever before – it puts broadcast-quality video production directly in the hands of the people who know the products best, whether they’re training associates or engaging customers.”

Key capabilities of MMP AI Studio include:

– AI-Generated Scripts and Video Plans: Describe a product and objective, and MMP AI Studio writes, sequences, and produces the video automatically.

– Virtual Presenter Library: A diverse roster of AI-generated on-camera hosts, rendered in brand-specific environments and uniforms.

– Multi-Language Video Generation: Instantly translate, re-voice, and re-render videos in multiple languages with one click.

– Role-Play and Scenario Videos: Two-actor conversational training videos for customer interactions, selling techniques, and compliance scenarios.

– E-Commerce Video Generation: Instantly create product videos for PDPs, digital campaigns, and social channels from existing product content.

– Full Script Control: Edit scripts in-browser, export for review, and regenerate segments without re-rendering the entire video.

– Flexible Delivery: Publish directly to INCITE®, download, export to editing tools, or deliver via SFTP and API.

Unlike generic AI video tools, MMP AI Studio is purpose-built for retail, combining product knowledge, brand standards, and frontline execution into a single platform that serves both training and commerce.

MMP AI Studio is available immediately to select retail partners, with broader rollout planned later this year. The platform is offered as both a standalone product and a premium add-on to INCITE®.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Trust3 AI Announces Apache Iceberg Integration to Enable Unified Data and AI Governance

By
MTS Staff Writer
-
0
Prosper Insights & Analytics Says AI’s Next Competitive Battleground Is High-Quality, Forward-Looking Data

Trust 3 AI Home

Apache Iceberg integration enables streamlined access, scalability, and reliability for modern enterprise data management and analytics.

Trust3 AI has launched a new Apache Iceberg integration designed to help organizations streamline data management and elevate their analytics capabilities.

The addition of Apache Iceberg integration marks a pivotal milestone for our platform and our customers, enabling the creation of robust, future-proof data environments”

— Don Bosco, CTO/Co-Founder

The release of this native integration coincides with this week’s Iceberg Summit, reinforcing Trust3 AI’s ongoing commitment to advancing open table formats and modern data architectures.

As data volumes continue to grow, organizations face mounting challenges in maintaining performance, governance, and accessibility.The new Apache Iceberg integration allows Trust3 AI users to seamlessly read, write, and manage massive analytic datasets. By adopting the open standard of Apache Iceberg, data teams can avoid vendor lock-in, ensure transactional consistency, and scale their data operations with complete reliability.

In complex data environments, organizations often struggle with fragmented policies, inconsistent masking, and siloed auditing across multiple engines. Trust3 AI addresses these challenges head-on with a suite of practical governance patterns purpose-built for Apache Iceberg.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

By centralizing policy definition, context, enforcement, audit, and access workflows, Trust3 AI enables enterprises to define governance once and enforce it everywhere across batch, streaming, and AI-powered workloads.

This integration significantly accelerates the time-to-insight for enterprises across various industries. Trust3 AI’s integration with Apache Iceberg introduces features such as self-service access with automated workflows, unified context that brings together metadata and lineage from diverse catalogs, and dynamic policy translation for natural language queries. In short, the integration enables data engineers and analysts to now run high-performance queries across complex datasets without worrying about data corruption or manual schema evolution, while maintaining compliance. This frees technical teams to focus on driving strategic business value rather than managing complex governance mandates. infrastructure.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Built-in compliance, continuous audit monitoring, fine-grained control over service accounts, and consistent policy enforcement across engines ensure that both data products and AI agents can access trusted datasets safely and efficiently.

These governance patterns empower organizations to automate most access requests, tag and propagate sensitive data classifications, and establish real-time, policy-aware controls making Iceberg not just open, but also trusted and AI-ready for enterprise-scale analytics.

This week’s Iceberg Summit serves as a key gathering for data practitioners to discuss the evolution and future of open data architectures. Trust3 AI recognizes the significance of such industry events and remains committed to supporting open standards like Apache Iceberg, which empower organizations to simplify data pipelines, improve analytics performance, and maintain flexibility as their data needs evolve.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

H2O.ai appoints Ingram Micro as Distributor for ANZ, Strengthening its AI Fulfilment Leadership

By
Business Wire
-
0
CrossCheck Media Inc. Promotes Jo Madden to Vice President of Sports Gaming Media

h2o_logo

H2O.ai, a pioneer in sovereign AI and global leader in agentic, predictive, and opensource generative AI and machine learning, announced a new distribution agreement with Ingram Micro Australia and New Zealand. Under the agreement, Ingram Micro becomes a key route to market for the full H2O.ai portfolio across Australia and New Zealand, including the H2O opensource platform, h2oGPTe, Document AI, and enterprise grade Agentic AI solutions.

This strategic collaboration expands H2O.ai’s reach in the region and reinforces Ingram Micro’s position as ANZ’s largest technology distributor and a leader in AI fulfilment. By incorporating H2O.ai’s proven, Kagglewinning AI stack into its rapidly growing ecosystem, Ingram Micro empowers partners to deliver secure, sovereign, and production ready Generative and Agentic AI solutions. All offerings will be discoverable, quotable, and transactable via Ingram Micro’s Xvantage™ AI enabled platform.

Built on the foundations of trust, transparency, and enterprise grade security, Xvantage™ consolidates software, infrastructure, and cloud marketplace capabilities into a single intelligent hub. By pairing H2O.ai solutions with leading infrastructure vendors and cloud services, Xvantage™ allows partners to deliver in country AI outcomes with unprecedented speed and efficiency.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Jamie Lim, Vice President, Partnerships, Asia Pacific at H2O.ai, said:

“Partnering with Ingram Micro combines our expertise in AI platforms and solutions with their extensive partner ecosystem, enabling organisations to accelerate AI adoption at scale. Together, we can bring practical, production ready AI capabilities to more businesses and drive meaningful outcomes across industries in Australia and New Zealand.”

Hope McGarry, Vice President and Chief Country Executive, Ingram Micro Australia, said:

“We’re proud to collaborate with H2O.ai and bring genuine opensource Generative and Agentic AI leadership to our channel. This collaboration enables our partners to design and sell recurring AI services that may drive long term business impact, while helping address critical industry trends such as data sovereignty and ethical AI deployment.”

John Brown, Senior General Manager, Strategy, AI and Emerging Vendors, Ingram Micro Australia, added:

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

“H2O.ai is a crucial addition to our AI portfolio. Their opensource foundation, enterprise grade performance, and commitment to responsible AI align strongly with the needs of Australian and New Zealand organisations amid increasing scrutiny around AI ethics, sustainability, and governance. Our partners can now deliver production AI solutions faster and more profitably than ever before.”

Brook Gyde, General Manager, ASG and Cloud, Ingram Micro New Zealand, added:

“H2O.ai’s focus on sovereign and responsible AI aligns strongly with what New Zealand customers are looking for – transparency, control, and clear business outcomes. When combined with the capabilities of our Xvantage™ platform, this relationship helps partners design, quote, and transact AI solutions more efficiently, while creating differentiated cloud and managed services that deliver long term value.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Amperity Expands Australian Presence with AWS and Strategic Investment in Talent

By
MTS Staff Writer
-
0
Amperity Expands Australian Presence with AWS and Strategic Investment in Talent

Amperity is the AI-Powered Customer Data Cloud | Amperity

Expansion builds on rapid customer growth and rising demand across retail, financial services, and travel in Australia

Amperity, the leading AI-powered Customer Data Cloud, announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) Regions, along with continued investment in regional talent. The move follows strong market momentum and growing demand from enterprises that require local data residency, governance, and scale.

Amperity’s footprint in Australia has doubled over the past year, driven by customer wins with leading brands including JB Hi-Fi, Endeavour Group, and Accent Group. As these organisations scale across channels and brands, they rely on Amperity to unify customer data across business units, enabling trusted personalisation, analytics, and activation.

To support this growth, Amperity is now available in both the AWS regions in Australia. By operating within these AWS regions, Amperity enables organisations to keep customer data resident locally while maintaining the performance, scalability, and flexibility required for real-time customer intelligence.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

This approach allows enterprises in industries such as airlines, banking, insurance, and telecommunications to unify, govern, and activate customer data within Australia, while supporting advanced analytics, AI-driven use cases, and customer engagement at scale – helping organisations meet local data residency and privacy requirements.

“Australia has become a proving ground for some of our most complex customer data challenges, from strict data residency requirements to large-scale, multi-brand environments,” said Billy Loizou, AVP and General Manager at Amperity. “Expanding our team and making Amperity available in AWS regions in Australia allows us to support customers more closely on the ground and help them turn trusted customer data into real business outcomes.”

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

Alongside this expansion, Amperity has continued to invest in its local team in Melbourne. The company recently hired Matthew Yip as a Customer Solutions Architect and Uday Gupta as a Services Delivery Manager. These additions strengthen Amperity’s ability to support customers locally as adoption grows across industries and use cases.

The Australian expansion is part of Amperity’s broader strategy to help enterprises move beyond fragmented customer data and build a unified, AI-ready foundation. This enables organisations in the region to personalise, analyse, and act on customer data at scale. Amperity will host its flagship event, Amplify, on May 6 in New York City, bringing together marketing, data, and technology leaders to explore how AI and customer data are driving measurable business outcomes.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform

By
MTS Staff Writer
-
0
everle Inc, Launches Blob AI 2.0: A Subscription-Based AI Companion Built on Privacy, Ethical Design, and No Ads

Criteo

New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks
Former Google Head of Shopping Courtney MacConnell joins Criteo to lead GO

Criteo , the global commerce intelligence platform, announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers to independently create an account, enter billing details, and launch campaigns in as few as five clicks. By expanding access to Criteo’s AI-powered performance capabilities, the company can scale to a wider advertiser base while delivering measurable outcomes across the shopper journey.

Designed to simplify activation and dynamically allocate budgets across channels, Criteo GO unifies display, video, native, and social within a single campaign environment. The platform automatically optimizes spend to drive the best outcome, while built-in generative AI creative tools produce and adapt ad formats, including video, to maintain consistent, high-performing messaging across channels.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

GO campaigns have already demonstrated strong performance in the market. Campaigns that include social activation deliver more than 20% higher return on ad spend (ROAS) compared to traditional configurations. This performance has contributed to increased advertiser investment and lower churn, reinforcing Criteo GO’s role as a durable growth driver for the company.

“As a growing brand, speed and creativity are critical to how we show up in the market,” said Eric Prum, Co-Founder & Co-CEO at Very Great, a digitally native consumer product company behind brands including Wild One, W&P, and Courant. “Criteo GO’s AI-powered capabilities allow us to move from idea to execution quickly, helping us stay agile, make smarter decisions, and drive meaningful cross-channel, full-funnel results without adding complexity.”

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

As consumer touchpoints fragment across platforms, channels, and devices, many legacy tools remain confined to closed ecosystems, limiting reach and transparency for marketers. Criteo GO addresses this challenge by harnessing the scale of its global commerce data, including 740 million daily shoppers, $1T in annual transactions, and 5 billion product SKUs to help brands engage high-intent consumers wherever they discover and shop online.

“Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos,” said Todd Parsons, Chief Product Officer and President of Performance Media at Criteo. “With GO’s new self-service capabilities, we’re opening our platform to a broader set of advertisers, giving growing brands access to AI-powered, cross-channel, full-funnel performance capabilities at scale, while unlocking a meaningful, multi-year growth opportunity for Criteo.”

Criteo GO’s Onboarding Agent is available today, marking a significant step forward in advancing Criteo’s agentic capabilities. By forecasting results and automatically configuring key parameters,

the Onboarding Agent reflects Criteo’s vision of an AI-powered ecosystem where campaigns are not only automated but intelligently guided from launch to scale.

To support the expansion of Criteo GO globally, the company has also appointed Google veteran Courtney MacConnell as Vice President of Commercialization for GO. Most recently Head of Shopping at Google, MacConnell brings significant operating experience scaling Google’s Performance Max solution, as well as a proven track record of driving AI-powered commerce outcomes for brands. In this role, she will work alongside newly appointed Vice President of GO Product Christopher Towl to lead the next phase of Criteo GO’s growth and evolution.

“We’re excited to welcome Courtney to Criteo at such a pivotal moment for GO,” Todd Parsons added. “We’ve built strong momentum with this offering, and with Courtney and Christopher at the helm, we’re well-positioned to scale execution globally and make Criteo GO a cornerstone of how brands achieve performance outcomes across channels.”

Criteo GO’s self-service capabilities are now available in the U.S. and U.K., with plans to expand to other markets later this year.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Segra Launches SkyVoice, a Unified Communications Platform Built for Modern Business Communications

By
PRNewswire
-
0
Segra Launches SkyVoice, a Unified Communications Platform Built for Modern Business Communications

Segra, one of the nation’s largest independent fiber network companies, announces the launch of SkyVoice, a unified cloud communications platform designed to simplify business communications by bringing voice, collaboration, and contact center capabilities together in one intelligent environment.

SkyVoice gives businesses a unified communications platform that simplifies how teams connect and collaborate, allowing users to access the platform whether they’re in the office or remote through integrated desktop and mobile apps. By bringing essential tools and intelligent features into one centralized platform, it delivers a more seamless, efficient, and modern communications experience. The launch expands Segra’s communications portfolio with a more unified offering built to support evolving business needs.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“Businesses are trying to manage more communication channels than ever, but many are still doing it across disconnected systems,” said Justin Brinker, Senior Vice President, Strategic Technology Solutions at Segra. “SkyVoice brings those functions together in one environment, making it easier to manage voice, collaboration and customer interactions while giving businesses the reliability and visibility they need to operate efficiently.”

Moving communications to the cloud also gives businesses greater flexibility to adapt as needs change. By reducing reliance on legacy hardware and separate communication tools, organizations can simplify management, avoid costly equipment upgrades and keep technology current while supporting employees and customers across locations.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

SkyVoice supports direct integration with widely used business platforms, including Salesforce, Microsoft Teams, Zendesk, NetSuite, and HubSpot, allowing organizations to connect communications directly into existing workflows and customer systems.

Because SkyVoice is delivered over Segra’s owned fiber infrastructure, customers also benefit from high-bandwidth, low-latency performance that supports clearer voice quality, minimal jitter, and more consistent communications than services dependent on public internet routing.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Inspiro Announces Strategic Expansion into Comprehensive Business Process Services to Drive Next-Generation Enterprise Efficiency

By
Globe Newswire
-
0
Inspiro Announces Strategic Expansion into Comprehensive Business Process Services to Drive Next-Generation Enterprise Efficiency

Inspiro logo

Altius Inspiro (Inspiro), a globally recognized leader in digital customer experience (CX) management, announced a strategic expansion of its service portfolio to include comprehensive Business Process Services (BPS). The evolution highlights Inspiro’s shift from serving as a cost-reduction and process-efficiency partner—focused on providing a competitive workforce—to becoming a value-driven partner, holistically supporting the client’s entire business operation, encompassing not only efficiency but also enabling revenue generation and profit growth.

Anchored by the strategic philosophy of “Achieving More with Less,” Inspiro’s newly expanded BPS framework is engineered to optimize resources, streamline complexity, and accelerate time-to-market. By integrating Lean Six Sigma methodologies with AI-powered automation and advanced data analytics, Inspiro transforms legacy operations into agile business engines. Through this optimized delivery model, Inspiro is currently collaborating with global enterprises to set remarkable operational benchmarks, helping them achieve 60% in cost savings and driving a 40% increase in process efficiency.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

The shift to integrated BPS addresses the growing enterprise demand for streamlined front-to-back-office workflows.

“Our foundation in customer experience remains central to who we are, but our clients’ needs and challenges have changed,” said Ryo Ohashi, President and Chief Executive Officer of Inspiro. “They are no longer asking us only to manage customer interactions; they are asking us to help improve the way their entire business operates. For our existing clients, this means we can extend our discipline and performance culture beyond isolated touchpoints to deliver smarter, leaner, and more impactful solutions across their entire operational footprint.”

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

As the global market accelerates toward holistic digital transformation, organizations require partners capable of delivering multi-shore resilience and outcome-based results. Inspiro’s BPS expansion directly addresses these evolving dynamics. By bridging the gap between front-office engagement and back-office administration, the company equips business leaders with the critical infrastructure necessary to sustain long-term growth and maintain a competitive edge.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Bandicam Introduces VideoTrimmer.com for Fast, Free Video Trimming

By
MTS Staff Writer
-
0
Vmake Integrates ICML-Accepted BridgeRemoval Algorithm for Advanced AI Video Object Removal

Bandicam Company - Logo and image resources

A free browser-based tool that enables fast, privacy-focused video trimming with no software installation required

Bandicam Company has announced the launch of VideoTrimmer.com, a new browser-based solution designed to simplify the video editing process. The platform offers users a fast and accessible way to trim videos directly within their browser, eliminating the need for software installation or complex editing tools.

We launched VideoTrimmer.com to make video trimming faster and easier for anyone who wants simple results without complicated software.”

— Denny

The newly launched video trimmer provides a streamlined experience for users seeking quick edits without compromising quality or privacy. The service is completely free to use, requires no sign-up, and produces videos without any watermark. It supports popular formats such as MP4, WebM, and MOV, allowing users to trim clips efficiently and export them as high-quality MP4 files.

VideoTrimmer.com is built with a focus on simplicity and speed. Users can select a video file from their device, set precise start and end points using intuitive controls or manual input, and instantly preview the trimmed output. The platform also offers multiple trimming modes, including Auto, Fast, and Re-encode, enabling users to choose between speed and precision depending on their needs.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

A key differentiator of the service is its privacy-first approach. Unlike many online editing tools, VideoTrimmer.com is designed to process videos entirely within the user’s browser. This ensures that files are not uploaded to external servers, allowing users to trim videos with greater confidence and control over their data.

Denny Oh, CEO of Bandicam Company, commented on the launch, stating, “We launched VideoTrimmer.com to make video trimming faster and easier for anyone who wants simple results without complicated software.” He added, “Our goal was to create a solution that balances convenience with privacy, so that users can trim videos online more comfortably and securely.”

The platform is compatible with major browsers including Chrome, Edge, and Firefox, and supports trimming of Full HD and 4K videos. With features such as instant preview, frame-accurate editing, and no upload queues, the service is tailored for users who require quick edits without delays.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

While VideoTrimmer.com focuses on simplicity and accessibility, Bandicam Company continues to offer advanced solutions through its desktop software lineup. For users working with larger files or requiring more comprehensive editing capabilities, the Bandicut video cutter provides high-speed processing, support for additional formats, and advanced features such as splitting, merging, and batch editing.

In addition to its video editing tools, the company also offers a screen recorder solution that allows users to capture high-quality video content across both Windows and macOS platforms. Together, these tools form a comprehensive ecosystem designed to support content creation for various purposes.

With the introduction of VideoTrimmer.com, Bandicam Company is expanding its portfolio to include web-based solutions that complement its desktop software. The new platform is positioned as an ideal tool for users who need quick, efficient video trimming without the overhead of traditional editing software.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

EZdial.online Chooses Telnyx to Power Its Brin

By
MTS Staff Writer
-
0
Coevera Introduces New AI Capabilities with 6.2 Release

EZdial.online integrates Telnyx’s network to give businesses full control over their voice infrastructure with enterprise-grade reliability and flexibility.

BFF Software Integrates Telnyx as Bring Your Own Carrier (BYOC) Provider to Power EZdial.online MCA Dialer Platform

BFF Software announced the integration of Telnyx as the Bring Your Own Carrier (BYOC) provider powering voice infrastructure for EZdial.online, its browser-based power dialer and CRM platform built for the Merchant Cash Advance (MCA) industry.

Selecting Telnyx as our BYOC carrier was an easy decision. Their network reliability and flexibility align perfectly with what EZdial.online customers expect from a modern communications platform.”

— Bronson Zolik, Founder

The integration enables EZdial.online to deliver high-performance, browser-based VoIP calling using Telnyx’s global communications network, allowing MCA brokers and sales teams to operate without traditional phone hardware or complex SIP configurations.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Voice quality, reliability, and scalability are non-negotiable in high-volume outbound sales,” said Bronson Zolik, Founder of BFF Software. “Integrating Telnyx’s infrastructure into EZdial.online gives our users access to enterprise-grade call quality while maintaining the flexibility to use their own numbers and scale on demand.”

Powering a New Standard for MCA Dialing Infrastructure
Through this integration, EZdial.online leverages Telnyx’s WebRTC-based voice technology, enabling users to make and receive calls directly from their browser with no downloads or hardware requirements. This architecture supports the platform’s core mission: simplifying outbound dialing while maximizing agent efficiency.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Key capabilities enabled by the integration include:
• Bring Your Own Carrier (BYOC) flexibility, allowing users to connect their own Telnyx numbers
• Browser-based VoIP calling via WebRTC, eliminating the need for desk phones or softphones
• High call quality and low latency, optimized for high-volume outbound dialing
• Scalable voice infrastructure, supporting single agents to multi-seat call centers
• Global coverage and number provisioning, enabling teams to expand operations seamlessly

Built for Speed, Scale, and Simplicity
EZdial.online is designed to replace fragmented dialing systems with a unified platform that combines predictive dialing, power dialing, lead management, and CRM integration in a single interface. The addition of Telnyx as the BYOC provider reinforces the platform’s commitment to zero-hardware deployment and rapid onboarding.

Sales teams can upload leads, assign caller IDs, and begin dialing within minutes—without the delays typically associated with telecom setup.

Strategic Alignment for Growth
The Telnyx integration aligns with BFF Software’s broader strategy to build a scalable, API-driven ecosystem for outbound sales and MCA deal flow management. Telnyx’s programmable communications platform and global infrastructure provide the foundation needed to support continued product expansion and enterprise adoption.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Zenfox Launches AI Operating System for Professionals, Exposing Critical Gaps in the $15B Productivity Market

By
MTS Staff Writer
-
0
Keeper Security Launches ServiceNow Workflow Integration for Governed, Self-Service Vault Management

Zenfox.ai

Next-generation agentic AI platform combines autonomous execution, deep research, and RAG-native architecture; early adopters report 40% workflow acceleration

Zenfox announced the public launch of its AI operating system, a unified agentic AI platform that exposes a critical paradox in enterprise AI adoption: despite $15 billion invested in productivity tools, 73% of professionals report these same tools have increased their cognitive load.

Current generation AI — from ChatGPT Enterprise to Claude for Work — excels at conversation. But professional work isn’t conducted in chat windows. It’s conducted across email, calendars, CRMs, cloud storage, and project management tools that remain stubbornly disconnected from the AI layer meant to accelerate them.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“We built Zenfox because the status quo forces professionals to abandon their workflow to access intelligence,” said Alexandre Gonzales, founder of Zenfox. “Current solutions require you to copy sensitive context into third-party interfaces, maintain constant mental overhead to ‘manage’ AI interactions, and pay for multiple subscriptions that fragment rather than unify your stack. Zenfox operates as infrastructure, not another app to babysit.”

From Chatbot to Autonomous Agent

Unlike conversational AI that demands context-switching and explicit prompting, Zenfox deploys agentic AI architecture with 2-tier agent orchestration that operates across a user’s entire digital environment. Unlike wrapper-based solutions like OpenClaw that route sensitive data through external API black boxes, exposing users to supply chain vulnerabilities and intelligence ceilings imposed by third-party providers, Zenfox maintains complete architectural control.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The platform combines:

– 2-tier agent architecture: Meta-orchestrators delegate to specialized sub-agents for complex multi-step workflows
– Autonomous execution: AI agents that perform tasks across Gmail, Google Calendar, Slack, HubSpot, cloud providers, and enterprise systems
– Deep research engine: Background intelligence gathering that decomposes queries, searches multiple sources, and synthesizes reports with citations
– RAG-native architecture: Retrieval-augmented generation grounded in user’s own indexed documents, not just training data
– Proactive intelligence: Anticipates workflow needs from contextual patterns

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Motive Launches AI-Powered Motive Analytics to Transform How UK Teams Leverage Data, Turning Hours of Analysis Into Real-Time Insights in Seconds

By
Business Wire
-
0
adMarketplace Launches AI Discover Beta to Improve Consumer Discovery in AI Search

Motive Logo

No more wasting hours combing through hard-to-read databases and reports—new AI-powered analytics solution designed to help teams gain instant insights so they can make better decisions faster

Includes a conversational AI for physical operations designed to instantly surface answers from the full range of operational data Motive brings together across the organisation

Motive, the AI platform for physical operations, launched Motive Analytics, an AI-powered analytics solution built directly into the Motive Dashboard that unifies data across safety, fuel, maintenance, telematics and more to help teams in the UK make faster, better decisions. By automating reports and centralising information, Motive Analytics can help reduce spreadsheets and manual analysis. Teams can quickly see where attention is needed, uncover trends early and take action that can improve safety, boost productivity and lower costs.

The solution also includes AI Answers, a conversational AI designed for physical operations. Like ChatGPT, it’s designed to understand natural language questions and instantly surface answers from the data Motive brings together across an organisation’s operations. Simply by asking questions in their own words—such as ‘Which drivers had the most idling time last week?’ or ‘What was our average vehicle downtime last month?’—teams can receive easy-to-understand answers and visualisations.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Safety, operations and finance teams in the UK often struggle to gain a complete view of their operations because they rely on disconnected legacy tools that cannot keep pace with growing complexity or connect data across the business in real time. Critical insights are buried in spreadsheets, and by the time data analytics teams deliver reports, the data is often outdated. Teams don’t have the insights they need to quickly identify risks or opportunities and make fast decisions. Motive Analytics is designed to help solve this with a new integrated analytics experience that gives teams real-time answers—no coding required.

‘Across the UK, organisations are drowning in fleet data but starved of clarity,’ said Nyanya Joof, Regional VP of UK Markets at Motive. ‘AI-powered Motive Analytics is designed to bring all of an organisation’s key operational data into one easy-to-digest view so teams can move from reactive reporting to proactive decision-making that can improve safety and protect margins.’

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

Motive Analytics is designed to help UK teams:

  • See issues and opportunities instantly: Build and customise real‑time dashboards and reports instantly using AI. Smart filters give teams an immediate view of fleet performance and trends without spreadsheets.
  • Gain real-time answers with AI Answers, a conversational AI: Ask questions in natural language and instantly receive insights and visualisations from operational data across safety, fuel efficiency, maintenance and more.
  • Address the right problems faster: Drill into specific vehicle, driver, route or event issues to uncover root causes and take targeted action that improves safety and efficiency.
  • Make faster, data‑driven decisions without relying on a data analytics team: Relying on data analytics teams to analyse data and build reports can slow decision-making. By the time teams receive the information they need, the data is often outdated. With flexible formulas and custom reports, teams can now find the information they need on their own so they can make better, faster decisions.
  • Connect performance to cost and safety outcomes: Executive‑ready reporting links operational data directly to financial impact, helping teams identify savings, reduce risk and improve margins.
  • Align safety and operations with one source of truth: Schedule, export and share dashboards across teams to streamline collaboration and eliminate duplicate reports.

From fleet safety to fuel efficiency to tracking and telematics, Motive Analytics can help safety and operations teams quickly see what’s happening and take action right away. Learn more about the Motive platform and how it can help UK teams reduce fleet costs, improve safety and optimise performance.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

The Promptists Launches as Specialist Marketplace for AI Prompt Artistry with Community of More Than 3,000 Practitioners

By
MTS Staff Writer
-
0
Janek Performance Group Launches Enhanced AI Video Roleplay Feature in Jenius CC

The Promptists Launches as Specialist Marketplace for AI Prompt Artistry with Community of More Than 3,000 Practitioners - The Des Moines Register

New platform offers a focused alternative to general freelancer marketplaces for clients commissioning AI-generated visual and video work

The Promptists, a specialist marketplace connecting clients with freelance AI prompt artists, publicly launched following a period of invite-only community building. The platform, available at thepromptists.com, has now registered more than 3,000 practitioners with The Promptists Guild, its community of professional AI creatives working with image and video generation tools.

AI prompt artistry has grown into a real creative discipline in under two years, but until now there hasn’t been a dedicated place for clients to find and work with specialist practitioners.”

— Andries Ohneisser

The Promptists is positioned as a focused alternative to general freelancer marketplaces for the emerging creative discipline of AI prompt artistry: the craft of producing visual and video assets using generative AI tools. Rather than serving every category of freelance work, the platform focuses exclusively on connecting clients with practitioners who are masters with the huge range of AI generative tools now available.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

AI prompt artistry has grown into a recognised professional discipline in under two years, as technology has matured to the point where skilled practitioners can produce broadcast-ready and print-ready commercial work. The Promptists Guild brings these practitioners together in a single community, giving clients a dedicated place to find and commission work from people who specialise in the craft.

“AI prompt artistry has grown into a real creative discipline in under two years, but until now there hasn’t been a dedicated place for clients to find and work with specialist practitioners,” said Andries Ohneisser, founder of The Promptists and one of the most widely followed voices in the AI creative community, with more than 500,000 followers across Instagram and TikTok where he posts as @ohneis652. “General freelancer platforms weren’t built for this kind of work. We wanted to create a space where clients can commission AI creative work from people who genuinely understand the tools, and where practitioners can be recognised for their rare and specialist skills.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Ohneisser added: “We’re completely focused on quality rather than quantity. Briefs on The Promptists aren’t public postings that anyone can bid on. When a client posts a brief, the platform surfaces a small number of practitioners whose experience, style, and rates fit what the client is looking for, and the client invites them to propose. That protects everyone’s time. We admit practitioners to active client work as demand builds, because talented creatives shouldn’t be chasing briefs they were never going to win, and clients have better things to do than trawl through hundreds of applications that don’t match their needs.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PhotoShelter Launches Content Derivatives to Help Marketing Teams Adapt Content Across Channels, Eliminate Workflow Bottlenecks

By
prweb
-
0
Robutler Launches Unified Infrastructure Platform for AI Agent Commerce

Logos | PhotoShelter

New capability helps teams turn one asset into channel-ready content without manual workflows.

PhotoShelter, the leading digital asset management (DAM) platform for brands, announced the launch of Content Derivatives, a new capability designed to help marketing and creative teams quickly adapt image assets for every channel without leaving their DAM.

As content demands grow, marketing teams face increasing pressure to produce and distribute assets across more platforms. But preparing content for each channel is still largely manual, requiring teams to download assets, edit them in separate tools, and re-upload multiple versions. The result is a patchwork of tools that are difficult to manage and prone to duplication and inconsistency.

According to new PhotoShelter research, despite the 70% of marketers using AI in their content workflows, manual processes like image adaption, internal reviews and approvals are still slowing teams down.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Teams are constantly turning one asset into five, ten or even hundreds versions just to meet different channel requirements,” said Christina Kyriazi, Chief Marketing Officer at PhotoShelter. “Most of that work still happens manually, which slows teams down and creates unnecessary versions to manage. Now, teams can create those formats without adding more steps.”

Content Derivatives enables teams to create cropped, resized, and reformatted versions of image assets directly within PhotoShelter. Each derivative remains connected to its original file, allowing teams to maintain visibility, control, and consistency across every version.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

With Content Derivatives, teams can:

  • Crop, resize, and reformat image assets directly within PhotoShelter to create channel-ready versions — no downloading or external editing required
  • Keep every version connected to the original file for better visibility, control, and consistency
  • Save and apply custom presets for common formats across web, social, email, and more
  • Automatically update derivatives when the source asset changes
  • Host assets across the web for omnichannel distribution right from PhotoShelter

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

VisiGEO Establishes Industry Framework for Brand Visibility in the Age of AI-Driven Search

By
prweb
-
0
VisiGEO Establishes Industry Framework for Brand Visibility in the Age of AI-Driven Search

VisiGEO introduces a structured approach to Generative Engine Optimization (GEO), helping brands improve how they are interpreted, represented, and recommended across AI-driven search environments.

As generative AI fundamentally shifts the information landscape, VisiGEO has announced the launch of its comprehensive Generative Engine Optimization (GEO) suite. The platform provides a standardized, one-stop solution for brands seeking to maintain visibility within large language models (LLMs) and AI-driven answer engines.

Generative Engine Optimization (GEO) refers to the process of structuring and distributing content so that it can be accurately interpreted and recommended by AI systems.

1. The Shift from SEO to GEO

In an era where AI systems provide direct answers rather than a list of links, traditional SEO metrics are becoming secondary to what can be described as “brand citability”—the likelihood of a brand being referenced or included in AI-generated answers.

VisiGEO addresses this shift by focusing on how LLMs process, interpret, and recommend corporate information.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“The goal now is to ensure AI models not only pick up your brand, but accurately represent your value proposition in their generated responses,” says the VisiGEO product team.

2. Making AI Visibility Measurable

Unlike traditional SEO tools that focus on rankings and keywords, VisiGEO is designed around how large language models actually process information. At its core, it helps brands answer three practical questions:

  • “How do AI systems interpret my brand?”
  • “Why is my brand not being recommended in AI-generated answers?”
  • “What specific actions can improve my visibility?”

VisiGEO also focuses on a less obvious but critical issue: whether a website can actually be “read” properly by AI systems. While many corporate sites look polished to human users, they often lack the structure and clarity that large models rely on, which can lead to brand information being misunderstood or ignored.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Through its Website GEO Audit, VisiGEO surfaces both technical and structural issues that get in the way. This includes practical problems such as AI crawlers being unintentionally blocked, as well as deeper issues like unclear content hierarchy or missing structured data.

3. Improving How Content Is Interpreted

One feature that stands out is the LLMs.txt Generator. In simple terms, VisiGEO gives brands a cleaner way to present their key content to AI crawlers—reducing unnecessary noise and highlighting what matters most. While relatively simple in concept, it can make a noticeable difference in how consistently a brand is picked up and represented.

Content is another area where VisiGEO takes a practical approach. Its GEO Content Creator supports both new content generation and the refinement of existing materials, making them easier for AI systems to process and reuse.

Beyond a brand’s own website, VisiGEO also addresses where that content should go. Because in reality, AI systems don’t rely on a single source—they pull from a wide range of platforms. The platform therefore guides users toward places that are more likely to be picked up by large models, such as forums, Q&A sites, developer communities, and established media channels. For many teams, this helps close the gap between “creating content” and actually getting it seen.

As AI continues to reshape how information is surfaced, VisiGEO is already gaining traction among forward-looking brands looking to stay ahead of the curve. With more teams beginning to adopt GEO as a core part of their digital strategy, VisiGEO is quickly positioning itself not just as a tool, but as a leading solution in this emerging category.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Synamedia unveils AI by Quortex, a just-in-time AI-plugin framework for video workflows

By
PRNewswire
-
0
Synamedia unveils AI by Quortex, a just-in-time AI-plugin framework for video workflows

At The 2026 NAB Show, Synamedia, will demonstrate AI by Quortex, a new set of just-in-time AI-capabilities for its Quortex portfolio. AI by Quortex identifies opportunities to create value and activates capabilities “just-in-time” to support specific workflows, events, or other business needs, saving unnecessary spend and resources for video processing, distribution and delivery. This approach challenges the traditional model of always-on AI processing by applying intelligence only when it delivers measurable value.

Synamedia provides real-time intelligence and processing at scale, leveraging Amazon Web Services (AWS), including Amazon Bedrock and AWS Elastic Fabric Adapter (EFA). The Quortex smart sampling technology dramatically improves the efficiency of live video understanding by identifying the moments that matter — before invoking foundation models through Amazon Bedrock.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Rather than continuously processing fixed frame batches, AI by Quortex triggers AI only when meaningful changes or events are detected in the video or audio stream. This just-in-time approach can reduce live video understanding costs by up to ten times, while powering applications including content moderation, clipping, metadata enrichment, and enhanced searchability. In parallel, AWS EFA enables AI-based region-of-interest detection without impacting video processing instances, improving visual quality in critical areas while optimizing bitrate efficiency.

These AI by Quortex innovations are categorized within three pillars: Content Understanding, Real-time Processing, and Operational Simplicity. Each pillar includes both Synamedia’s technology and tools from its best-of-breed partner network:

  • Content Understanding comprises plugins that transform video into intelligent assets by automating chapters and highlights, enhancing discoverability, and enriching metadata. In real-time, Six Floor Solutions generates the metadata tags required for deep content understanding along with live automatic clipping and highlights. AWS powers the metadata enrichment and content detection capabilities, with Amazon Bedrock enabling advanced AI-driven content understanding and automated tagging.
  • Real-time Processing tools improve video quality, enhance accessibility, and enable real-time enhancements such as captioning, translation, and content adaptation by applying intelligence directly into the video workflows. Third-party tools such as Lingopal for AI-generated, accurate real-time translating and dubbing for livestream and VOD, and Yuzzit for live clipping and automatic content verticalization are prominently featured within this pillar.
  • And Operational Simplicity capabilities reduce complexity with AI-assisted deployment such as natural language workflow configurations or automated report generation, proactive monitoring, and guided operational insights.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“The difference between AI hype and real-world use cases comes down to measurable value creation,” said Gwendal Simon, Senior Director of Technology, Video Network, Synamedia. “AI by Quortex is a natural extension of our ‘just-in-time’ philosophy that eliminates the traditional wasteful approach of constantly using resources when the real value is only achieved at specific points in time. These new innovations pinpoint exactly when AI is needed across video distribution, processing and delivery – eliminating waste and enabling more impact.”

Synamedia’s Quortex portfolio comprises: Quortex Link, a pay-as-you-use, self-service multi-tenant SaaS distribution platform; Quortex PowerVu, a secure, cloud-native video distribution solution; Quortex Play, a just-in-time, direct-to-consumer streaming platform; and Quortex Switch, the industry’s first standards-based CDN switching solution for enhanced multi-CDN management.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Caylent Acquires Pronetx to Deliver AWS Native Customer Engagement and Agentic CX

By
PRNewswire
-
0
Caylent Acquires Pronetx to Deliver AWS Native Customer Engagement and Agentic CX

Caylent and Pronetx combine to deliver integrated AWS expertise to modernize, operate, and continuously evolve customer experience — from legacy platform to intelligent system

Caylent, an Amazon Web Services (AWS) Premier Tier Services Partner, announced it has acquired Pronetx, a customer experience transformation firm with deep specialization in Amazon Connect and AWS native omnichannel solutions. With this acquisition, Caylent extends its AI-first services into customer experience, offering organizations a single AWS partner to design, migrate, operate, and continuously evolve their customer experience systems on AWS.

“The intelligent enterprise is not complete until customer experience catches up. The Pronetx team has focused on solving exactly that problem for some of the most demanding organizations in the world,” said Valerie Henderson, CEO of Caylent. “Bringing their team into Caylent means we can now extend our AI-first services into the customer-facing layer and deliver the full picture on AWS.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Customer Experience’s AI-Native Era

As enterprises move away from layered point solutions and legacy contact center platforms, they seek a partner capable of delivering more than migration. They need a partner that can design intelligent customer engagement systems, embedding AI directly into workflows, and operating them at scale.

Pronetx has been closely aligned with AWS since Amazon Connect launched in 2017. The company has supported some of the largest and most complex Amazon Connect deployments in the market, serving Fortune 25 enterprises, federal agencies, and public sector organizations. Its work spans the full customer engagement lifecycle, from migration and modernization to ongoing optimization and innovation.

“Customer experience is rapidly emerging as one of the most important AI use cases in the enterprise, and Amazon Connect sits at the intersection of cloud, data, and generative AI,” said Pasquale DeMaio, Vice President of Amazon Connect at AWS. “As organizations work to transform customer interactions into lasting relationships, it’s exciting to see Caylent and Pronetx combining to help customers accelerate that transformation.”

That includes major programs such as a federal agency migration of 5,000 agents handling more than 350,000 daily calls, completed in under 60 days with zero downtime, as well as the modernization of DC 311, supporting nearly 4,000 agents with a more intelligent, flexible service model.

“I spent years at AWS, helping build Amazon Connect from the ground up. I saw firsthand what this technology could do for organizations, and I knew most of them were not getting close to that potential,” said Yasser El-Haggan, Founder and CEO, Pronetx. “That is why we built Pronetx. Joining Caylent gives us the delivery engine and the AWS depth to bring that vision to scale.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Advancing Caylent’s Vision of AI-First Services

With the acquisition of Pronetx, Caylent now delivers the full intelligent enterprise stack on AWS, from infrastructure and applications to managed operations and the customer engagement layer where AI meets the end user. What sets this combination apart is how Caylent’s AWS experts deliver. Agentic capabilities are embedded across every phase of customer engagement, with engineers accountable for outcomes from day one.

  • Extending Caylent Accelerate™ to Contact Center Transformation. Caylent Accelerate, the company’s AI-native delivery engine, now spans contact center modernization. An agentic migration framework programmatically assesses existing contact center environments on AWS, mapping call flows, testing routing logic, and identifying modernization requirements, compressing migrations that traditionally span months into weeks. The same model driving 50–75% time savings across cloud migration and application transformation engagements now applies to customer engagement.
  • Intelligent Customer Engagement on Amazon Connect. Beyond migration, Caylent and Pronetx enable organizations to deploy agentic customer engagement capabilities built natively on Amazon Connect. Purpose-built AI agents operate with full customer context, surfacing history, case data, and interaction intelligence in real time, functioning autonomously or alongside human agents. Organizations move from reactive, queue-based service to proactive, personalized engagement at enterprise scale.
  • Integrated CX and Agentic Managed Services. Pronetx’s CxPortal, which extends Amazon Connect with multi-region management, advanced configuration control, and real-time operational intelligence, will be integrated with Caylent’s agentic managed services platform. Organizations gain a unified operational view across customer engagement and broader AWS operations, with continuous optimization built in and Caylent engineers driving improvement over time.

“Working with Pronetx has been an exceptional experience. They are true experts in what they do, and they approach every engagement as a real partner,” said Marc Jennings, CIO – Analytics, AI & Customer, TUI Group. “We are excited to see what becomes possible with the full capabilities of Caylent behind them as we continue to evolve how we serve our colleagues and customers.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

1...697071...4,471Page 70 of 4,471

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.