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Vertafore Expands AI Capabilities in Surefyre to Save Hours During Program Submissions

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Rutuja Khartode
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Vertafore Expands AI Capabilities in Surefyre to Save Hours During Program Submissions

PDF-to-web form automation eliminates manual work and accelerates speed-to-market for MGAs and wholesalers

Vertafore, the leader in insurance technology, has introduced new artificial intelligence capabilities in Surefyre™  that allow program administrators to automatically convert PDF submission forms into web applications.

The latest AI-backed feature in Vertafore’s low-code agent portal and underwriting workbench for MGAs streamlines a time-consuming step in new program setups, transforming a manual process with the click of a button.

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Surefyre uses AI to identify submission fields in a PDF and create a digital form in minutes. Previously, administrators could spend up to four hours manually creating web applications for new programs. That time savings makes it faster for MGAs and wholesalers to bring new programs to market, while reducing the potential for errors from manual data entry and giving teams more time to focus on higher-value work.

“We’re innovating with AI in Surefyre with a clear purpose: to remove friction from the work MGAs do every day,” said Emily McGinn, general manager of MGA and wholesale at Vertafore. “By using AI to automate one of the most manual steps in program setup, Surefyre helps MGAs move faster, create a great experience for their agency partners, and focus on the growth activities that truly accelerate their business.”

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This latest innovation reflects Vertafore’s practical approach to AI by embedding automation directly into real workflows to eliminate low-value manual work and simplify complex processes. Later this year in Surefyre, Vertafore plans to introduce a natural-language summary to highlight changes to an application for endorsements or renewals, as well as AI-powered ingestion of unstructured submissions data.

With 80,000+ users and 60 integrations, MGAs and wholesalers trust Surefyre to drive their business. That trust is reinforced by two recent recognitions for Surefyre: Product of the Year from the BIG Awards for Business and Finalist for Best B2B Customer Strategy in the 2025–2026 Cloud Awards.

“As a global benchmark for excellence in cloud computing, the program recognizes organizations like Vertafore that are driving the industry forward through innovation and excellence,” said James Williams, CEO of The Cloud Awards.

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Salt Security Expands “Universal Visibility” with Specialized API Security for Databricks and Rapid Edge Support for Netlify

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PRNewswire
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Salt Security Expands "Universal Visibility" with Specialized API Security for Databricks and Rapid Edge Support for Netlify

New capabilities extend Salt’s discovery engine into the Agentic AI Action Layer and modern composable web architectures, providing the only dedicated API security visibility for Databricks agentic workloads.

Salt Security, the leader in API security and AI governance, announced a major expansion of its platform’s connectivity fabric with two new strategic integrations: the Salt Databricks Connector and the Salt Netlify Collector. These additions reinforce Salt’s “Universal Visibility” strategy, ensuring that security teams can capture deep API context from every corner of the enterprise, whether it’s a legacy on-premise server, a modern edge deployment, or the rapidly evolving Agentic AI Action Layer.

Securing the Agentic AI Action Layer at the Source. As enterprises rush to build Agentic AI, platforms like Databricks have become the operating system for AI workloads. While generalist security tools (CNAPPs) can scan Databricks infrastructure for misconfigurations, they remain blind to the actual behavior of the AI agents running inside.

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The new Salt Databricks Connector bridges this gap, providing a dedicated API security discovery engine for Databricks environments. It specifically targets the “Agentic Action Layer,” identifying the Model Context Protocol (MCP) servers and AI agents that connect proprietary data models to the outside world.

  • Ease of Use: Connects in minutes without complex instrumentation or manual configuration.
  • Action-Layer Visibility: Instantly maps which APIs and data sources internal AI agents are accessing—visibility that infrastructure scanners miss.
  • Unified Governance: Allows teams to apply the same rigorous security policies to their AI workloads as they do to their traditional APIs.

“Databricks is where the enterprise brain lives, but until now, we have not been able to see what the hands, the AI agents, are actually touching,” said Eric Schwake, Cybersecurity Director at Salt Security. “Generalist tools can tell you if your S3 bucket is open, but only Salt can tell you if an AI agent inside Databricks is actively leaking PII through an unmonitored API. We are turning the lights on in the agentic action layer.”

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Rapid Support for the Modern Edge. Alongside AI visibility, Salt is addressing the fragmentation of modern web architectures. The new Salt Netlify Collector brings feature-parity traffic collection to decoupled frontend applications and Jamstack architectures.

Built to support major enterprise deployments, this collector demonstrates Salt’s agility and ability to rapidly build and deploy collectors as the market evolves. As organizations decouple their frontends and push logic to the edge, standard gateways are often bypassed. Salt ensures security travels with the code.

  • Universal Reach: Extends Salt’s best-in-class traffic analysis to Netlify’s edge network.
  • Rapid Adaptation: Showcases Salt’s flexible architecture, allowing the platform to support modern Content Delivery Networks (CDNs) and edge runtimes as fast as developers adopt them.

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Partnerize Brings VantagePoint™ to Publishers to Quantify and Monetize Influence Beyond the Click

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MTS Staff Writer
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Partnerize Brings VantagePoint™ to Publishers to Quantify and Monetize Influence Beyond the Click

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value

Partnerize, the leader in partnership automation and measurement, announced VantagePoint™ for Publishers, extending its already category-defining Generative AI conversion attribution solution to address one of the most urgent challenges facing media companies: proving and monetizing influence in AI-driven, zero-click consumer journeys.

As AI becomes the forcing function collapsing traditional click paths, Partnerize is establishing the new economic infrastructure for the machine-mediated market.”
— Matt Gilbert, CEO of Partnerize

The announcement builds on Partnerize’s October launch of VantagePoint™, the first independent attribution solution designed for the machine-mediated market, where AI assistants, large language models, and algorithmic discovery increasingly shape purchasing decisions without a traditional click.

VantagePoint™ for Publishers was unveiled publicly during an on-stage announcement at Affiliate Summit West and is now available in limited release.

In the same week, Partnerize won two awards at the ASW-hosted 2026 Partnership Week Awards: Best Use of AI Implementation and Best New Partnership Technology.

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As AI-driven discovery collapses the click path, publishers are facing a growing disconnect between the value their content creates and the revenue they can measure, defend, or recover. Trusted journalism, reviews, and editorial guidance continue to influence consumer decisions, but that influence is increasingly invisible to legacy attribution models built for a click-based internet.

VantagePoint™ for Publishers addresses this gap by giving media companies independent, auditable visibility into how their content influences AI-mediated discovery and downstream conversions, even when no referral traffic exists. The solution accounts for the shortcomings of legacy last-click attribution models with a standardized framework designed to surface uncredited influence, quantify zero-click revenue loss, and restore publishers’ negotiating power with advertisers.

“As AI becomes the forcing function collapsing traditional click paths, Partnerize is establishing the new economic infrastructure for the machine-mediated market,” said Matt Gilbert, CEO of Partnerize. “With VantagePoint™ for Publishers, we are making influence visible as attribution shifts from deterministic clicks to probabilistic, journey-driven signals, defining the standard for how value is quantified and monetized in an AI-first world. We are ensuring that the publishers powering discovery have the data-driven leverage to lead and thrive in the next era of affiliate marketing.”

Charter participants include Vox Media and BuzzFeed, with additional market leaders in the process of onboarding. This program is reserved for large, multi-brand media organizations whose editorial and commerce content meaningfully shape purchasing decisions, but whose authority has been decoupled from traditional attribution by AI-mediated journeys.

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“AI-mediated discovery has already greatly impacted how audiences encounter and act on content,” said Camilla Cho, SVP and Head of Commerce and Affiliate, Vox Media. “Even as referral traffic declines, influence hasn’t disappeared; it’s just become harder to see. Publishers need better ways to understand when and how their journalism shapes decisions across these new journeys. Solutions and systems that help surface that influence and enable equitable compensation are an important step toward protecting the value of high-quality content in an evolving ecosystem.”

“As AI increasingly shapes how people discover and evaluate products, it has become harder for publishers to measure and receive credit for the value their content creates along the way,” said Becca Maier, VP of Commerce, BuzzFeed. “We’re excited to pilot a cost-per-influence model with Partnerize and VantagePoint™, because it finally offers a way to quantify the real value our content has in a zero-click world. This is the kind of independent, transparent measurement publishers need to protect their value and evolve how we work with advertisers.”

“At HubSpot, our priority is making sure partners are compensated for the actual value they create, not just where attribution happens to land,” said Nancy Mai Harnett, Head of Global Growth Partnerships, HubSpot. “We’re actively exploring new ways to measure partner influence across increasingly indirect journeys, and the data we’re seeing is helping us rethink our entire approach to budgeting and partner commissioning. Understanding where influence really happens is critical as we evolve our programs for how decisions actually get made today.”

VantagePoint™ for Publishers is built with enterprise-grade governance, transparency, and auditability, enabling publishers to defend their value in commercial negotiations, resolve attribution disputes, and establish a new baseline for how influence is measured in an AI-driven ecosystem.

In conjunction with today’s launch, Partnerize is proud to announce that the VantagePoint Fractional Commission Standard™ (VPFCS) has officially completed its rigorous independent validation and received formal certification from the Alliance for Audited Media (AAM).

This certification validates the integrity of VantagePoint™’s multi-factor framework and its advanced attribution algorithm, which quantifies the contribution of publisher sources within AI overviews and links them directly to downstream conversions. Partnerize is the first platform to offer a certified, auditable link between commission-rate advertising dollars and contextual influence.

“AI summaries and zero-click search are significant attribution challenges for the media industry,” said Rich Murphy, CEO of AAM. “We congratulate Partnerize for developing a solution to identify, capture, and quantify publishers’ contributions to the conversion process and subjecting their solution to a rigorous, third-party AAM review.”

With the AAM certification now finalized, VantagePoint™ provides publishers and brands with the verified transparency required to defend and monetize content value in a zero-click, AI-driven ecosystem.

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Neusoft and Cerence AI Sign Strategic Cooperation Agreement to Deliver an AI-Powered Automotive Cockpit Platform

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PRNewswire
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Neusoft and Cerence AI Sign Strategic Cooperation Agreement to Deliver an AI-Powered Automotive Cockpit Platform

Neusoft Corporation, an industry-leading information technology, products and solutions company, and Cerence AI, a global leader pioneering conversational AI-powered user experiences, signed a Memorandum of Understanding to collaborate in the cutting–edge field of large language model-based voice AI. Through joint innovation and ecosystem integration, the two companies will work together to deliver pre–integrated, scenario–driven, intelligent interaction solutions for automotive partners worldwide.

As automotive technology continues to evolve toward greater intelligence and more natural engagement, user expectations for in–cabin interaction are rising. Drivers and passengers now seek more than basic voice responses—they want a companion that understands natural language, communicates smoothly, and resonates emotionally. The partnership between Neusoft and Cerence AI is designed to meet this rising demand, establishing humanlike intelligent interaction as the new standard for smart vehicles.

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Through this collaboration, Neusoft will leverage its advanced intelligent cockpit software platform (NAGIC) as the core foundation, deeply integrating Cerence AI’s expertise in conversational AI, generative AI, and large language models. Together, the companies will explore innovative applications of intelligent voice interaction.

By combining Neusoft’s extensive global product development and delivery network with Cerence AI’s technological strengths and leadership in automotive, the two companies will jointly expand into global target markets.

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Looking ahead, Neusoft will continue to uphold its philosophy of “open collaboration and shared ecosystem success”, working closely with more leading technology partners amid the accelerating trends of automotive intelligence and AI. Together, Neusoft and Cerence AI aim to help automakers break through market challenges and deliver safer, more natural and intelligent mobility experiences to users around the world.

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Epidemic Sound Updates Its AI-Powered Soundtracking Assistant and Creative Collaborator to Accelerate Human Creativity

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PRNewswire
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Epidemic Sound Updates Its AI-Powered Soundtracking Assistant and Creative Collaborator to Accelerate Human Creativity

  • Epidemic Sound’s creative collaborator, Assistant, makes the process of finding the perfect music and sound effects for content faster and more intuitive

  • Assistant has been updated to include prompt examples, a track mini player, Epidemic Sound’s `Find Similar’ technology, and a search history for creators

  • The new features build on the tool’s core functionality of intuitive conversational search for music and sound effects

Epidemic Sound, the world’s leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, announced significant updates to its AI-powered Assistant, further cementing its position as a key tool for creators and brands looking to efficiently score their content. These new features are designed to enhance the soundtracking workflow, making the process of finding the perfect music and sound effects faster and more intuitive.

Assistant’s expanded functionality now makes it easier than ever for creators to get started and refine their searches. The tool now features prompt examples to guide users on how to best utilize Assistant for finding music, sound effects, and exploring different creative directions.

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To accelerate the decision-making process, a mini player is now integrated into the track results, allowing users to quickly listen to audio, assess the waveform, find relevant sections, and make fast soundtracking choices. Epidemic Sound’s `Find Similar’ technology has also been integrated – powering users with an instant way to discover alternative tracks with a similar vibe – as well as a history section – enabling creators to save time by revisiting and re-using previous searches and prompts.

“The new updates to Assistant are a direct response to creator feedback and focus entirely on making the soundtracking process even more effortless and effective,” said Epidemic Sound Chief Product Officer, Sam Hall. “We are constantly evolving our AI capabilities, but our core philosophy remains unchanged: AI should enhance human creativity, not replace it. Assistant acts as a creative collaborator, understanding nuanced intent and accelerating the journey from idea to final soundtrack. These latest features are all about giving creators more control and a more integrated workflow.”

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The news follows the launch of Epidemic Sound’s AI-powered, instant soundtracking workflow, Studio, as well as the music customization feature, Adapt, which expanded artist remuneration through an additional bonus pool while powering creators with the ability to easily edit, shape, and customize music for their content.

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Protiviti Awarded Microsoft Frontier Partner Badge, Recognizing Leadership in AI-First Solutions

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PRNewswire
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Protiviti Awarded Microsoft Frontier Partner Badge, Recognizing Leadership in AI-First Solutions

Empowering clients with cutting-edge AI innovation through a human first, AI-driven approach

Protiviti, a global consulting firm, announced it has earned the highly esteemed Microsoft Frontier Partner badge, a recognition that highlights the company’s leadership in delivering innovative AI solutions, focused on people, business, and transformation. The AI first recognition also honors Protiviti for how the organization has deployed and utilized AI driven solutions internally and to drive value and grow customer-facing Microsoft AI capabilities.

The badge recognizes AI partners that leverage a business-centric approach that combines AI agents and human ingenuity to scale innovation and impact. Earned by showcasing excellence across numerous Microsoft Cloud and AI disciplines, the badge is a new symbol of leadership and impact, recognizing Microsoft partners who are sparking innovative AI solutions that are driving meaningful ROI and setting the pace for what’s next on the AI front.

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“Our focus is to partner with our clients to enable them to harness the true potential of AI while delivering impactful ROI wrapped within a well-governed AI approach,” said Tom Andreesen, Global Microsoft Alliance Lead at Protiviti. “Achieving the Frontier Partner badge reflects our commitment to Microsoft, dedication to innovation and further enables our ability to help our clients realize tangible value through transformation.”

By securing the Frontier Partner badge, Protiviti distinguishes itself as a vanguard in AI-driven solutions, demonstrating deep technical, innovative AI, security and industry experience across Microsoft’s Cloud and AI offerings. This achievement highlights Protiviti’s ability to:

  • Create and deploy cutting-edge AI agents within Microsoft 365 Copilot, Microsoft Foundry, and Microsoft 365 Dynamics solutions
  • Scale next generation AI solutions tailored to clients’ strategic needs
  • Drive measurable impact while generating value through innovation while managing security and compliance demands of the enterprise

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As a recognized Microsoft Frontier Partner, Protiviti will work closely with Microsoft to participate in, co-develop AI agentic offerings, frameworks, and solutions tailored to clients’ specific business challenges, and deliver state-of-the-art AI innovation.

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Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs

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Globe Newswire
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Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs

Results | FTD | Adswerve - Adswerve

Adswerve, a leading data, media and tech consultancy, announced it helped a trusted wealth and savings platform, Betterment, increase conversions of new, high-value customers by 66% while reducing the cost-per-acquisition (CPA) by 10% with custom bidding scripts.

Betterment CMO, Kim Rosenblum, said, “Adswerve has consistently served as a strategic partner across our full-funnel growth strategy and took an extremely methodical approach to helping us improve our outcomes by engineering a smarter bidding strategy. We are now reaching a wider audience, increasing engagement and ultimately acquiring more long-term value customers at a lower cost.”

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Custom bidding empowers programmatic advertisers to more effectively reach their campaign goals by optimizing towards their organizations’ nuanced business goals. While standard Google Ads’ bidding strategies provided solid results for Betterment, the turnkey strategies did not capture the proprietary signals required to identify the most valuable customers.

Since 2019, Adswerve has served as Betterment’s longtime managed media services partner. The consultancy helps the financial services firm with their full-funnel growth strategy and media optimization across its three lines of business: Betterment Retail, Betterment at Work and Betterment Advisor Solutions. Adswerve is a key partner in helping Betterment maximize the value of its martech investment and drive measurable results.

Adswerve built a custom bidding script for Google Display and Video 360 (DV360) using Betterment’s historical performance data and customer value metrics. The custom script automates complex bidding decisions for Betterment while also providing a new level of control.

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The custom script incorporated a dynamic, weighted, three-tier scoring system to prioritize the most valuable conversions, such as retail brochure site visits, signup completions and initial deposit conversions. It can also adjust bids based on factors like viewability, time of day and creative formats that historically drive the strongest engagement.

Adswerve dedicated three months to learning and optimizing the custom bidding scripts to deliver significant, measurable reach and cost improvements. Betterment reached a wider audience (40% more impressions), increased clicks (1.7K more) and lowered cost-per-acquisition (CPA) by 10% and increased conversions by 66%.

Engineering advanced bidding strategies can have an extremely positive impact on an organization’s performance marketing strategies. However, to avoid issues in the design and implementation of custom bidding scripts it is critical to have an experienced partner to avoid missteps.

Dani Sullivan, head of client success at Adswerve, said, “Betterment deeply understands the value of everyday investments and applies that to their own marketing and growth strategies. At the forefront of media optimization, their marketing team is continually making strides to better understand their audience and their behaviors. Custom bidding was just the latest example of how they put that into practice.”

Adswerve has a breadth of experience with the process of engineering smarter bidding for its clients to maximize efficiency and spend.

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Fast Hippo Media Closes 2025 With Over 300% Growth Following the Launch of Content Everywhere

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Globe Newswire
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MiaRec Featured as Core Performing Vendor on the CMP Research Prism for Customer Analytics

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AI-Powered Answer Engine Optimization and omnichannel content strategy fuel record-breaking year for fast-growing digital marketing agency

Fast Hippo Media, an AI-powered digital marketing agency specializing in Answer Engine Optimization (AEO), local SEO, and performance-driven growth strategies, announced a historic close to 2025; reporting more than 300% year-over-year business growth, driven largely by the successful launch of its proprietary framework, Content Everywhere.

Content Everywhere was introduced in early 2025 as a response to the rapidly changing search landscape, one increasingly shaped by AI search engines, large language models (LLMs) such as ChatGPT or Google Gemini, voice search, and zero-click results. The framework redefined how brands create, structure, and distribute content by ensuring it is discoverable, answer-ready, and usable across every major digital touchpoint.

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“2025 marked a turning point not just for Fast Hippo Media, but for the digital marketing industry as a whole,” said Oscar Fullmer, Co-Founder of Fast Hippo Media. “Content Everywhere was built to solve a very real problem: businesses were investing heavily in search, yet failing to show up where decisions are actually being made inside AI search, featured answers, local results, and conversational interfaces.”

Unlike traditional SEO strategies that focus solely on rankings, Content Everywhere was designed to optimize content for humans, search engines, and AI systems simultaneously. The framework integrates structured data, AEO-focused copy, local intent signals, and multi-format omnichannel distribution, enabling clients to surface across Google Search, Google Business Profiles, AI answers platforms such as ChatGPT, video platforms, social platforms, and emerging discovery channels.

Throughout 2025, Fast Hippo Media deployed Content Everywhere across multiple verticals, including home services, legal, e-commerce, professional services, and specialty retail, helping clients improve visibility, lead quality, and conversion efficiency while future-proofing their digital presence.

“What makes Content Everywhere different is that it’s not just content, it’s infrastructure,” said Yagnesh Darji, Search Technologist at Fast Hippo Media. “We built it to align with how modern search actually works: entities, answers, intent, and structured understanding. That’s why it scales so effectively across industries and locations.”

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The results were immediate. In addition to record-setting client and revenue growth, Fast Hippo Media expanded its multi-office footprint and increased client retention. It solidified its position as a trusted partner for businesses navigating AI search and marketing transformation.

As 2026 begins, Fast Hippo Media plans to continue expanding its AEO offerings, continue Content Everywhere development with deeper AI integrations, and further invest in tools and education that help businesses stay ahead of search evolution.

“We’re no longer optimizing for keywords alone,” added Leilah Parks, Vice President of Sales at Fast Hippo Media. “We’re optimizing for answers, authority, and everywhere your customers are looking, whether they realize it or not.”

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GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services

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Business Wire
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GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services

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GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, announced the appointment of Ben Rogers as President, Client Services. Bringing over 25 years of experience in insights, brand, and marketing strategy, Rogers will play a key role in advancing GBK’s ability to deliver data-driven insights and strategic guidance to its global client base.

“Ben brings a rare combination of commercial acumen and insights experience, deep relationships across technology sectors, and a passion for helping clients succeed,” said Jon Greenwood, Co-Founder and CEO of GBK Collective.

“Ben brings a rare combination of commercial acumen and insights experience, deep relationships across technology sectors, and a passion for helping clients succeed,” said Jon Greenwood, Co-Founder and CEO of GBK Collective. “Having worked closely with Ben in the past, I’ve seen firsthand how effective he is at growing client partnerships and building successful teams. We’re excited to welcome him to GBK as we continue scaling our business and delivering real impact for our clients.”

Prior to joining GBK, Rogers spent seven years as President at NRG, where he built a highly successful marketing insights business focused on the technology sector. During his tenure, he expanded NRG’s client portfolio across enterprise/IT, streaming, gaming, and media, among other categories, helping to modernize the firm’s offering and drive sustained growth in a rapidly changing market.

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Before NRG, Rogers spent nearly a decade in senior leadership roles at Ipsos, where he oversaw regional operations across the technology, media, and advertising sectors and was instrumental in scaling Ipsos’ West Coast business and driving global research programs for some of the world’s leading tech brands. Rogers joined Ipsos in 2012 with the company’s acquisition of Synovate, where he had been SVP of Technology and Telecoms leading the Microsoft relationship globally. Before that, he led various teams on technology accounts for Kantar/TNS Global and also worked for research firms GfK and NOP World.

At GBK, Rogers will oversee all aspects of the client services function, working closely with the team to expand capabilities, strengthen client relationships, and drive growth. Rogers’ deep experience in the technology sector – both B2B and B2C – will make this a key area of focus for the firm.

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“We are extremely excited to have Ben Rogers join us as President of GBK Client Services,” said GBK Co-Founder Eric Bradlow, who is also Vice Dean of Analytics and Chairperson of Wharton’s Marketing Department. “His experience in understanding client needs, delivering the highest quality work, and activating research will enable us at GBK to further enhance the connection between our academic roots/DNA and client deliverables.”

Rogers’ expertise with both strategic ad hoc and tracking work, and a varied range of methodologies across the product lifecycle, adds depth in these areas to the GBK senior team.

“I’m thrilled to be joining GBK at such a dynamic moment in its growth trajectory,” says Rogers. “What sets this firm apart is its rare blend of academic rigor, brand strategy, and a deep commitment to its clients. Alongside deep B2B and B2C technology subject matter expertise, GBK ticks all of the boxes that I was looking for in my next chapter. I couldn’t be more thrilled to be working alongside the exceptional team at GBK to help clients unlock insights, drive decisions, and accelerate results.”

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TrueFoundry Unveils New Solution that Automatically Routes Around Model Outages, Regional Failures, and API Degradations so AI Systems Stay Online

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Business Wire
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TrueFoundry Unveils New Solution that Automatically Routes Around Model Outages, Regional Failures, and API Degradations so AI Systems Stay Online

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  • Solution serves as a resilience engine for mission-critical workloads

  • Helps enterprises architect for continuity, not just capability, ensuring business operations stay live even during major provider disruptions

TrueFoundry, an enterprise AI infrastructure platform, announced TrueFailover, a new solution designed to keep AI-powered applications online even when major providers experience outages and degradation.

The announcement comes as more and more enterprises suffer major outages, leaving thousands of users unable to perform mission-critical tasks and scrambling for alternatives. These downtime instances often directly affect the business and its customers through lost revenue opportunities, stalled meetings, missed service-level agreements, and tickets piling up. This creates a ripple effect that can quickly have global implications.

“Most people experience these outages as an inconvenience, like not being able to scroll through their favorite social media app,” said Nikunj Bajaj, Co-Founder and CEO of TrueFoundry. “But for teams building AI systems, it’s a stark reminder that even the biggest, most reliable platforms fail, and that failure can have real business consequences if there is no backup plan. Resilience is not optional anymore — it’s architecture.”

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AI now sits squarely in critical businesses:

  • Pharmacies use GenAI to refill prescriptions to avoid delaying drug delivery.
  • Sales teams rely on AI to generate proposals and outreach.
  • Developers rely on AI coding assistants to ship faster.
  • Customer support teams deploying new agents risk reputational damage if agents do not work the first time.

The catch: most AI applications rely on external models and APIs (LLMs, embedding services, vector databases, and voice and vision APIs) that can fail, rate-limit, or degrade in quality without warning. Recent incidents have shown partial LLM outages, embedding APIs slowing to a crawl, and latency spikes in voice-generation services.

“Too many teams have architected for capability, not continuity,” Bajaj added. “They picked the ‘best’ model, but never asked what happens when it’s unavailable at 3 p.m. on a Tuesday.”

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Introducing TrueFailover: outage resilience for AI, by design

TrueFailover packages TrueFoundry’s multi-model and multi-region capabilities into a focused outage-resilience solution that sits on top of the company’s AI Gateway and globally distributed deployment layer.

When a primary model, region, or provider fails, TrueFailover ensures that AI workloads transition seamlessly to healthy alternatives — without requiring application teams to rewrite code or manually reroute traffic.

Key capabilities include:

  • Multi-model failover
    Define primary and fallback models across multiple providers (e.g., OpenAI, Anthropic, Gemini, Groq, Mistral, or self-hosted) so that if one model is unavailable, rate-limited, or degraded, traffic transparently shifts to another. As a result, customer-facing and internal AI apps keep responding even when a primary model breaks.
  • Multi-region and multi-cloud resilience
    Run AI endpoints across regions and clouds, with health-based routing that automatically diverts traffic away from unhealthy zones while maintaining low latency for global users. Regional outages become invisible to users, instead of global incidents.
  • Degradation-aware routing
    Continuously monitor latency, error rates, and quality signals so that routing decisions respond not only to hard outages, but also to slowdowns and partial failures. Avoid “slow but technically up” failures that quietly destroy user experience and SLAs.
  • Health checks, monitoring, and tracing
    Built-in health probes, observability, and request tracing provide a clear incident timeline: where failures originated, how traffic was rerouted, and which models carried the load. Now, Site Reliability Engineering and platform teams can diagnose issues in minutes, not hours, and prove how TrueFailover mitigated the impact.
  • Caching and rate protection
    Strategic caching shields providers from sudden traffic spikes and protects customers from rate-limit cascades during high-traffic events or upstream instability. This allows systems to ride out demand spikes and provider limits without sudden brownouts or throttling surprises.

With TrueFailover, end-users and internal teams don’t see the outage — they see a system that continues to respond. The incident becomes a routing decision, not a business crisis.

From “Which model is best?” to “How do we ensure AI doesn’t break?”

Traditional AI conversations often focus on benchmark scores and model leaderboards. Forward-looking enterprises are starting with a different question: “How do we ensure AI doesn’t break?”

“TrueFoundry empowers us to deliver and scale AI capabilities seamlessly,” said Raghu Sethuraman, Vice President of Engineering at Automation Anywhere. “AI is now a fundamental requirement, and the control, availability, and resilience TrueFoundry provides enable us to confidently accelerate AI adoption and deployment across our organization.”

TrueFoundry brings hardened stability to the evolving AI stack by embedding TrueFailover at the AI Gateway Layer. This enables organizations to leverage health-based routing and graceful failover, ensuring AI applications remain as resilient as the world’s most robust distributed systems.

TrueFailover will be offered as an add-on resilience module on top of the TrueFoundry AI Gateway and platform. An early access program for design partners will open in the coming weeks, with broader availability to follow.

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AI Darwinism: New BrightEdge Data Reveals AI Pioneers Stalling

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Globe Newswire
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AI Darwinism: New BrightEdge Data Reveals AI Pioneers Stalling

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Perplexity and ChatGPT slip while Gemini surges; BrightEdge data suggests 2026 the era of natural selection in AI search

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new findings from BrightEdge AI Market Pulse, revealing the first clear signs of AI Darwinism. As the AI market matures, a shift in traffic suggests early AI-native challengers face significant hurdles in maintaining market share as established giants reclaim territory.

While Google continues to command the vast majority of total search traffic, a secondary battle is unfolding within the AI search sector. BrightEdge’s data suggests that the initial honeymoon phase for standalone AI engines has ended, giving way to a new era where only the most integrated platforms survive.

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Survival of the Fittest: Gemini Overtakes Perplexity
The most striking evidence of this natural selection is the volatility among early AI leaders in the last month. In December 2025, Google’s Gemini officially overtook Perplexity in market share for the first time, a landmark shift in the industry. Despite being viewed as a broad-based AI assistant, Gemini now drives 25% more referral traffic than Perplexity, which has long been positioned as the industry’s premier AI-native search engine.

This “flash and fall” pattern is becoming a hallmark of AI Darwinism. After a year of steady gains, Perplexity’s momentum has slowed, and ChatGPT has continued a downward trend in referral market share that began two months ago. Within the remaining slices of the market not held by traditional search, the hierarchy is constantly shifting, proving that while it is anybody’s game among AI players, the winners are those that can move beyond novelty toward utility.

Awakening the Giant: Google’s Resurging Dominance
As the AI challengers fight each other, the industry’s largest player continues to reassert its gravity. Google has not just stabilized — it is reclaiming the board. From November to December 2025, Google’s search market share ticked upward from 90.80% to 90.88%. Despite aggressive attempts by new challengers to chip away at its lead, Google is successfully holding its dominant position by accelerating innovation and integrating AI into its core experience. Rather than losing ground, Google’s massive ecosystem remains the primary anchor for global search behavior, effectively neutralizing the initial surge of specialized competitors.

“We are witnessing the end of the AI search gold rush era and entering the brutal period of natural selection,” said Jim Yu, CEO of BrightEdge. “Google is proving its strategy for durable success is working. With Gemini set to serve as the foundational model of Siri, we are seeing the ultimate power of the bundle where users don’t have to look for a new place to search. Search will simply find them within the tools they already use.”

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What 2026 Will Mean For Marketers
The emergence of AI Darwinism marks a new shift in the marketing landscape. While search was originally the front door for brand discovery, it now permeates the entire consumer journey. As AI assistants and search engines further blur, marketers must move beyond a simple content-production mindset.

In 2026, more than ever, marketers must deploy solutions that allow them to optimize once, win everywhere, but it must be applied across a more fragmented landscape. To remain visible, brands must master both traditional SEO and Generative Engine Optimization (GEO). While Google remains the definitive anchor for search, the AI landscape is a revolving door of players; to ensure durable success, brands must provide authoritative content that is ready to be surfaced by whichever AI engine holds the momentum at any given moment.

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3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables

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Globe Newswire
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3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables

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Innovative Service Upgrade Empowers Ecommerce Brands to Boost Visibility and Revenue

3PR, a leading Digital PR agency renowned for delivering high-authority media placements and backlinks tailored for ecommerce brands, has announced a significant upgrade to its service offerings. This enhancement is specifically designed to help ecommerce stores gain increased visibility and revenue from AI platforms.

Operating from a foundation of fast, productised campaigns, 3PR continues to innovate in the digital marketing space. The latest service upgrade integrates advanced elements that align with the evolving needs of ecommerce businesses, ensuring they remain competitive in an AI-driven market.

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With the rapid advancement of AI technologies, ecommerce platforms are increasingly relying on artificial intelligence to drive consumer engagement and sales. 3PR’s new service upgrade is strategically developed to optimize ecommerce stores’ presence on these AI platforms, thereby enhancing their visibility and potential revenue streams.

“Our commitment to empowering ecommerce brands with cutting-edge digital PR solutions is unwavering,” said Marcus Clarke, CEO of 3PR. “This upgrade is a testament to our dedication to providing our clients with the tools they need to thrive in an AI-centric world.”

“By integrating AI-focused strategies into our service offerings, we are enabling ecommerce businesses to not only reach a wider audience but also to convert that visibility into tangible revenue growth,” Marcus Clarke added.

The upgraded service includes a suite of features designed to maximize the impact of ecommerce brands on AI platforms. These features are crafted to enhance search engine visibility, improve customer engagement, and drive higher conversion rates.

“Most ecommerce brands are fighting yesterday’s battle. This service gives them a head start by aligning PR with how visibility, authority, and AI-driven discovery really work today. That combination simply does not exist elsewhere in the market.” noted Marcus.

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3PR’s innovative approach ensures that ecommerce brands can leverage the full potential of AI technologies, positioning them at the forefront of digital marketing advancements. This strategic enhancement underscores 3PR’s role as a pioneer in the digital PR industry, consistently delivering results that align with the dynamic needs of ecommerce businesses.

As ecommerce continues to evolve, 3PR remains committed to adapting its services to meet the changing landscape, ensuring that its clients are equipped with the most effective tools to achieve their business objectives.

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Twilio And AEG Forge New Strategic Partnership Across Ticketing, Sports, And Live Entertainment To Personalize Fan Engagement

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AEG to Expand Adoption of Twilio’s Products and Platform, Including Twilio Segment, Programmable Messaging, and Verify

Twilio Named a Founding Partner of Crypto.com Arena, the Official Away Helmet Partner of the LA Kings, and Media Partner of AXS    

Twilio, the customer engagement platform that drives real-time personalized experiences for today’s leading brands, and AEG, the world’s leading sports and live entertainment company, are growing their relationship with the launch of a new strategic, multi-year partnership. The deal will see Twilio’s customer engagement technology implemented by Crypto.com Arena, the LA Kings, and AXS – AEG’s global ticketing platform – to create more streamlined and elevated customer communication from ticket purchase, to in-venue experience, and beyond.

The agreement, brokered by AEG Global Partnerships, represents a significant expansion of Twilio’s presence in pro-sports and live entertainment, marking its first partnership with both a major venue, NHL team, and ticketing platform. As part of the partnership, Twilio will hold key designations across AEG’s flagship properties, including Founding Partner of Crypto.com Arena, a signature category-exclusive designation; official away helmet partner of the LA Kings; and a media partner across AXS, AEG’s global ticketing platform that connects millions of fans to live events worldwide.

“Live event experiences are emotional at their core, and Twilio’s platform helps amplify those moments by turning every interaction into an amazing experience,” said Chris Koehler, Chief Marketing Officer at Twilio. “By partnering with AEG, we’ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans’ ticketing needs.”

AEG will leverage Twilio’s customer engagement platform to create more meaningful, data-driven connections with its audiences. Products including Twilio Segment, the company’s Customer Data Platform (CDP), will provide deeper insights into fan preferences, before, during, and after live events, helping AEG curate more personalized fan communication and offers while also driving greater engagement.

“This new partnership with Twilio brings transformative technology to our properties,” said Nick Baker, President and COO of AEG Global Partnerships. “The Twilio platform will help us know our customers even better with detailed profiles that deliver the personalized communication and experiences today’s fans expect while giving our teams powerful tools to drive business and operate more efficiently.”

Twilio’s technology already plays a key role across AXS. Twilio Programmable Messaging and Twilio Verify power short message service (SMS) and multi-factor authentication (MFA) for AXS’ mobile app today, with opportunities to scale and grow with the partnership.

“Twilio’s technology has enhanced how we engage with customers across our ticketing platform,” said Justin Burleigh, Chief Product Officer of AXS. “Their services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we’re excited to further engage with our global fan base and provide even more personalized experiences.”

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As a Founding Partner of Crypto.com Arena, which hosts more than 200 events annually, Twilio will benefit from an interactive fan activation space at the venue, exclusive hospitality experiences and integration with Crypto.com Arena’s premium business division. Twilio’s Founding Partnership includes premium brand visibility across the arena including LED ribbon board takeovers, upper 360-degree scoreboard exposure, and prime positioning on freeway marquees seen by millions annually.

The collaboration will also help Crypto.com Arena’s  premium team strengthen client relationships, deliver more personalized service to Members, and elevate the overall premium experience.

“Crypto.com Arena continues to set the standard for innovation in live entertainment, and Twilio’s platform takes our capabilities to the next level,” said Katie Pandolfo, General Manager of Crypto.com Arena. “Their customer engagement platform will enhance how we engage with millions of annual guests while enabling our premium team to deliver even more exceptional service to our valued clients.”

Announced last month, Twilio is also the LA Kings’ official away helmet partner, with the company’s logo appearing prominently on players’ helmets during all regular season and playoff road games beginning with the current 2025–26 NHL season.

Beyond the ice, Twilio’s presence will extend into downtown Los Angeles at L.A. LIVE – the four-million-square-foot sports and entertainment district surrounding Crypto.com Arena. Under the agreement, its branding will appear throughout L.A. LIVE’s extensive LED signage network, reaching millions of visitors each year and further strengthening its visibility among sports and live entertainment fans.

today’s leading companies trust Twilio’s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

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Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

  • Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
  • Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
  • Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
  • Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships;
  • And Ticketing, through its AXS.com ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs, festivals, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually.

The LA Kings have enjoyed a rich history of excitement, passion, and championship glory in Southern California while demonstrating the utmost commitment to their fans, partners, and community. Owned and operated by AEG, the Kings began play in 1967 and now play at world-famous Crypto.com Arena in Downtown Los Angeles. Since our inception we have strived to be the ultimate leader as it relates to employing many of the greatest players in National Hockey League history, and hosting and participating in incredible events highlighted by two Stanley Cup Championships.

AXS is a trusted leader in advanced ticketing and live event technology, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces and its proprietary AXS Mobile ID technology deliver the easiest and most secure way for fans to buy, sell, and manage tickets.

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Adobe Acrobat Studio Transforms Productivity and Creativity with New Generative Presentations, Personal Podcasts and AI-Powered PDF Editing

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Superprof Survey Finds AI Content Boom Is Driving Engagement Fatigue and Distrust Online

Adobe, Inc.

  • Adobe brings Adobe Acrobat and Adobe Express together to transform productivity and creativity together, making it fast and easy to generate presentations and podcasts from documents in minutes with AI

  • Acrobat brings AI chat to PDFs making it easier to convert, sign and share documents, delete and extract pages and more — by just asking

  • All new features are available in Acrobat Studio, which delivers standout content creation capabilities, collaborative PDF Spaces, personalized AI assistants and the best of Adobe’s PDF tools in one place

Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — announced powerful AI innovations in Acrobat. New AI chat experiences make it simple to generate standout presentations and podcast-style audio summaries from documents, edit PDFs and collaborate more effectively, helping everyone do their best work.

By bringing together the power of Acrobat’s productivity tools and Express’ quick and easy content creation capabilities, anyone can surface insights from documents and webpages and turn that information into a presentation in minutes. New AI chat experiences in Acrobat provide a smarter, faster way to complete essential PDF tasks and get assistance through conversation. It’s now possible to quickly generate an engaging, personal podcast that summarizes information from documents, reports, transcripts or web pages to stay up to speed and learn more effectively anywhere — in the office and on the go. Organize materials and get insights in Acrobat PDF Spaces, now with enhanced collaboration features to help drive faster alignment and keep work moving. All new features are available in Acrobat Studio, which includes advanced PDF tools, AI Assistant and PDF Spaces from Acrobat and Express Premium capabilities in one AI-powered home for productivity.

“For anyone trying to cut through information overload and stay on top of every assignment, you can now do that with Acrobat,” said Abhigyan Modi, SVP Adobe Document Cloud. “With new AI chat-based experiences, we’re transforming how people work — making it easier to create standout presentations, comprehend information through engaging podcasts and collaborate more effectively around complex projects.”

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Generate Standout Presentations in Adobe Acrobat, powered by Adobe Express

The Generate presentation feature in Acrobat leverage PDF Spaces — an AI-powered knowledge hub that lets people uncover actionable insights from files and links — together with AI Assistant and the quick and easy content creation capabilities of Adobe Express to enable everyone to transform documents into presentations in minutes. For example, a sales professional can ask AI to pull the most compelling information from a collection of different PDFs, decks and web pages and create an editable outline and presentation from their documents. A finance team can collaborate on a winning end-of-quarter report without having to turn to their colleagues in the creative department to drop what they’re doing to design the visuals. A professor can turn the lecture they’ve written out into a full visual experience that captures their students’ attention.

The new feature taps into the full range of intuitive tools, AI and massive library of assets in Express to make creating presentations fast and easy for everyone. Express surfaces professional slide designs to choose from and generates a draft deck that’s fully editable, in seconds. It’s simple to reorder and animate slides, rewrite copy with AI, fine tune images, change fonts, invite others to collaborate and apply a brand kit for a consistent, polished look. The Generate presentation feature is also available directly in Express.

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Edit PDFs with Chat

New, chat-based AI in Acrobat provides a smarter, faster way to complete essential PDF tasks with simple, natural-language prompts. Remove pages, text, comments and images, add e-signatures and passwords, and more by simply asking AI. An enhanced Help Panel also offers clear, step-by-step instructions and troubleshooting support via chat.

Make Knowledge More Accessible with Engaging, Personal Podcasts

With the Generate podcast feature, simply pull documents or weblinks into a PDF Space in Acrobat and ask AI to summarize the information into an engaging audio file to get up to speed quickly or digest complex information more effectively from anywhere. For example, a market analyst can bring multiple research reports into a PDF Space and summarize them in a podcast. Instead of having to pore over the reports at a desk, they can listen to a personal podcast while commuting, walking the dog or working out.

Collaborate Better Together in Acrobat

New enhanced collaboration features in Acrobat PDF Spaces now make it possible to invite others to add files, leave notes or gather comments on projects, helping accelerate understanding and ensuring every project drives fast, clear decisions.

AI Momentum and Impact in Acrobat

A growing number of people are choosing to “do that with Acrobat,” transforming how they create, collaborate and work with AI. Over the last year, AI use across Acrobat saw a 4X increase. A recent Forrester TEI study found Acrobat’s agentic-powered AI Assistant increases efficiencies for document summarization and analysis by 45%.

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Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms

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Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms

Purpose‑built tools help bring advanced industry capabilities to SAP Cloud ERP, empowering EC&O companies to modernize with speed, confidence, and measurable impact

Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Construction Toolkit for SAP Solutions, a purpose-built suite of tools designed to help extend project control capabilities within SAP Cloud ERP. The toolkit integrates industry-specific functionality, automation, and proven best practices, empowering Engineering, Construction, and Operations (EC&O) companies to modernize and drive measurable business outcomes.

“EC&O companies must keep pace with technology to modernize effectively and remain competitive,” said John Hilborn, Global Leader, EC&O Center of Excellence at Syntax. “Our Construction Toolkit helps equip organizations with the tools and capabilities they need to run daily operations while also gaining the benefits of transitioning their critical business systems to the cloud. Combining SAP Cloud ERP with Syntax’s deep industry expertise helps provide our customers with the visibility, agility, and control they need to deliver projects with speed, precision, and confidence.”

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Tailored Construction Solutions Accelerate Cloud Adoption

EC&O companies run mission-critical operations—from capturing time and production in the field to project change events, forecasting, and construction-specific billing—through workflows that are project-centric, highly variable, and deeply interdependent. To maximize the value of the cloud, these specialized operations require industry-specific functionality that addresses construction’s unique complexity while enabling firms to modernize, reduce risk, and deliver projects on time and within budget.

The Syntax Construction Toolkit for SAP Solutions meets this need with industry-specific tools and processes that integrate with SAP Cloud ERP. By embedding workflows such as milestone billing, change order management, and crew-based time entry directly into SAP Cloud ERP, the Toolkit helps accelerate cloud adoption and digital transformation without sacrificing the capabilities that define how firms operate. The result: construction organizations can be better positioned to modernize confidently, collaborate effectively, and deliver projects with precision from bid to closeout.

“Syntax has been a trusted SAP partner within the EC&O sphere for many years,” said Johnny Clemmons, SAP’s Global Vice President and Industry Head for Construction, Professional Services, Travel, and Transportation. “Their SAP-qualified partner-packaged solutions for our Cloud ERP have helped guide EC&O clients through successful modernizations, combining innovation with deep industry expertise. The new Syntax Construction Toolkit builds on this foundation to deliver tailored solutions and help drive customer success.”

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A Toolkit Built for EC&O Success

The Syntax Construction Toolkit for SAP Solutions bundles four purpose-built solutions to fast-track cloud ERP adoption, sharpen project control, and strengthen operational performance across the enterprise.

  • Syntax Project Change Order Management streamlines the handling of project scope modifications through a defined controlled process for smoother execution and less revenue leakage.
  • Syntax Project Forecasting Lite provides enhanced visibility to current and future costs, which enables accurate work breakdown structure (WBS) level cost forecasting to reduce risks and prevent unforeseen cost impacts.
  • Syntax Mobile Field Data Capture provides a user‑friendly mobile app for quick, accurate reporting of crew-based labor and equipment time, even in challenging site conditions or while offline.
  • Syntax Progress Billing supports all construction billing methods, which facilitates systematic payments throughout the project lifecycle, ensuring steady cash flow and financial transparency.

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Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale

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Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale

As brands race to adopt AI, the real competitive advantage is no longer experimentation, but execution. Transparent Partners, a Chicago-based marketing services firm known for helping enterprise brands modernize marketing through data, technology, and operational rigor, announced two major developments that deepen its ability to turn AI ambition into measurable impact: the launch of Agent Studio, a new platform for hosting AI agents and custom solutions, and the appointment of Procter & Gamble veteran Lana Rainier as Senior Vice President, Consulting Services.

Together, these moves demonstrate the growing value Transparent Partners delivers to enterprise brands, transforming marketing in an AI-powered world.

Introducing Agent Studio: A Platform for Always-On Solutions Intelligence

Transparent Partners unveiled Agent Studio, a secure, AI-powered platform that extends the value of transformation work beyond a project’s end. Agent Studio provides a dedicated environment for deploying AI agents and custom solutions over time, helping clients operationalize strategy, preserve institutional knowledge, and make faster, more confident decisions.

It also drives enterprise-wide adoption of new strategic approaches and ways of working, accelerating transformation and increasing long-term value from the work.

Transformation initiatives generate enormous value—and enormous output. Yet too often, critical insights, decisions, and recommendations remain trapped in slide decks, shared drives, and email threads. As teams change and new questions arise, organizations end up rerunning analyses or relitigating decisions that were already made.

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Agent Studio solves this by turning transformation outputs into an always-on intelligence layer clients can access on demand. By making the full library of work instantly usable—including strategies, assessments, media plans, audience research, frameworks, and implementation documents—Agent Studio helps organizations:

  • Find answers fast without hunting through documents
  • Reuse recommendations across planning cycles and new initiatives
  • Preserve institutional memory as teams and agencies change
  • Accelerate adoption of transformation outputs across the organization
  • Maintain momentum between milestones, steering committees, and planning windows

The First Agent in Studio: Transparent Project Agent

The first solution deployed in Agent Studio is the Transparent Project Agent, which converts Transparent Partners’ deliverables into a searchable, conversational knowledge base. Instead of digging through folders or scheduling meetings, teams can ask natural-language questions and receive answers grounded in the full context of their transformation initiative.

Clients can ask questions such as:

  • “What decisions did we make about our operating model—and why?”
  • “Which capabilities were prioritized in the transformation roadmap?”
  • “What were the key insights from our diagnostics and stakeholder interviews?”
  • “How did we recommend structuring governance and measurement?”

The result is faster onboarding, fewer repeated cycles, and transformation intelligence available 24/7—directly within the flow of work.

“Transformation shouldn’t end when the project does,” said Darren Rankine, CTO of Transparent Partners. “Agent Studio ensures the intelligence created during transformation remains accessible and actionable as organizations evolve.”

Strengthening Execution with Proven Analytics Leadership

To support the growing demand for AI-powered solutions and embedded intelligence, Transparent Partners also announced that Lana Rainier has joined the firm as Senior Vice President of Consulting Services.

Rainier brings more than 15 years of experience leading analytics, insights, and media transformation for some of the world’s most iconic brands. Prior to joining Transparent Partners, she spent her career at Procter & Gamble, where she helped transform the company’s media data, systems, and operating model while leading innovation across audience strategy and retail media to advance industry standards.

“Having spent my career driving innovation across data, analytics, and media models, I recognize both the opportunity for brands—and the growing complexity of navigating an ever-changing ecosystem,” said Rainier. “Transparent Partners’ ability to turn complexity into clarity is needed now more than ever. Brands are looking for partners who can demystify a complex landscape, illuminate clear paths forward, and deliver with excellence. I’m excited to bring my experience to a team that combines deep expertise, operational rigor, and the agility to harness AI for real business impact.”

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Building the Next Era of Marketing Operations

With a growing roster of Fortune 500 clients across CPG, retail, financial services, and life sciences, Transparent Partners is focused on helping brands move beyond AI pilots toward durable operating advantage. By combining experienced leadership with platforms like Agent Studio, the firm is enabling clients to operationalize AI, preserve the value of transformation work, and embed intelligence directly into daily decision-making.

“These announcements reflect how we believe marketing will operate going forward,” said CEO Aaron Fetters. “AI isn’t just a toolset—it’s an operating layer. Agent Studio allows us to turn transformation work into living systems, while leaders like Lana ensure those systems get adopted, scaled, and translated into results. This is how brands move from ambition to execution.”

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Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI

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Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI

Kyndryl’s collaboration with Nova Intelligence underpins new Clean Field approach that supports customers on a more efficient and effective SAP transformation journey

Kyndryl, a leading provider of mission-critical enterprise technology services, announced an agentic AI-enabled modernization approach designed to drive quicker and more cost-effective SAP transformations for customers. Kyndryl’s new Clean Field approach focuses on creating a solid digital foundation for customers migrating from SAP ECC to SAP S/4HANA that is adaptive, versatile and ready to support future business and operational requirements.

Kyndryl’s Clean Field approach leverages the company’s collaboration with Nova Intelligence to apply agentic AI in the process of customizing and remediating SAP software code during the SAP ECC to SAP S/4HANA migration process. As a result, customers can achieve a clean core migration of their data, processes and systems, and are better able to simplify and streamline their SAP ERP upgrade, while implementing a more modular and adaptive system architecture and environment.

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“Enterprises can no longer afford SAP transformations that are slow, rigid or weighed down by legacy complexity,” said Michael Bradshaw, Global Practice Leader for Applications, Data and AI at Kyndryl. “By combining our Clean Field approach and deep SAP expertise with agentic AI, we’re giving customers a faster, more disciplined path to SAP S/4HANA—one that reduces technical debt, requires less manual effort, accelerates outcomes and creates a digital foundation built for long-term innovation.”

Kyndryl’s Clean Field approach enables customers to leverage a faster, more cost-efficient and data-informed approach to their SAP modernizations. Combined with Kyndryl’s IT modernization services, this approach can be modified and customized to support customers’ unique business goals.

By combining deep mission-critical experience and AI expertise, Kyndryl and SAP are working to support customers through:

  • SAP Business Data Cloud (BDC): Kyndryl leverages SAP BDC to harmonize SAP and non-SAP data with SAP Databricks integration to train AI models and create a trusted digital foundation for generative AI and predictive insights using SAP Joule. With SAP BDC’s semantic data layer and Kyndryl’s data and platform modernization expertise, the Company helps customers adopt and scale responsible AI use cases that deliver business impact quickly.
  • SAP Cloud ERP: Kyndryl embeds agentic AI into customers’ SAP Cloud ERP transformation journeys – from fit-gap analysis and data migration to post-go-live optimization. This real-time intelligence enables finance, IT and business teams to collaborate effectively, accelerate time-to-value and confidently scale.
  • SAP Signavio: Kyndryl harnesses SAP Signavio’s AI capabilities to gain deep visibility into how processes run, quickly identify inefficiencies and deviations to speed SAP transformations and reduce risk. By streamlining process discovery, modeling and optimization, Kyndryl can move quickly from exploration to design – ultimately delivering more impactful transformations tailored to each customer’s unique digital landscape.
  • SAP LeanIX: Kyndryl enables faster time-to-value by using AI-powered services within SAP LeanIX to automate manual tasks and enable data-driven transformation planning and governance. By combining its deep domain expertise with SAP LeanIX AI-assisted documentation and discovery features, Kyndryl can mitigate risks and disruptions, while also delivering more agile, insight-driven transformations.

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Kyndryl and SAP have a long-standing strategic alliance and Kyndryl recently achieved recognition as a global RISE with SAP delivery partner. In addition to leveraging AI within its Clean Field approach, Kyndryl is applying AI-driven services for several SAP solutions to accelerate customers’ adoption and optimization of SAP transformation initiatives.

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Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey

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Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey

IQRush, a Generative Search Optimization (GEO) and Answer Engine Optimization (AEO) measurement platform, and Netrush, a leading ecommerce growth agency, announced a strategic partnership that brings IQRush’s platform capabilities directly into Netrush’s ecommerce & customer engagement programs.

The partnership reflects a shift as AI answer engines and AI-powered shopping assistants influence how brands are evaluated early in the customer journey, before consumers reach a brand’s website or retail channels.

As AI answer engines and shopping agents influence how consumers learn about, compare, and trust products before a transaction occurs, brands need deeper visibility into how those systems represent them and ultimately impact acquisition, conversion, and retention.

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“AI-driven discovery now sits upstream of ecommerce performance,” said Raj Sapru, Chief Strategy Officer at Netrush. “This isn’t about assessing and updating a website. It’s about understanding and shaping how AI systems influence real customer decisions across the entire journey. That layer is moving fast, it’s technically complex, and it demands constant learning. Partnering with IQRush allows us to bring that capability into our programs without slowing innovation or oversimplifying the problem.”

Through the partnership, Netrush will incorporate IQRush’s GEO and AEO measurement into its core ecommerce offerings, using it to inform how brands engage customers across awareness, conversion, and retention and to connect AI-driven discovery signals directly to commercial outcomes.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“We chose IQRush because it’s built for experimentation, accountability, and evolution,” Sapru added. “Our health and wellness partners operate in categories where trust, accuracy, and nuance matter. IQRush gives us a way to continuously learn how AI systems interpret brands and to act on that insight in ways that go far beyond surface-level optimization.”

“This partnership is about moving from observation to accountability,” said Todd Paris, CEO and Co-Founder of IQRush. “When teams can test what influences customer acquisition and retention, and see how those changes show up in ecommerce performance, AI discovery stops being a black box and becomes something brands can actively manage.”

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The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution

By
Tobin Thomas
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0
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution

For more than a decade, marketers have been promised that better dashboards and attribution models would finally reveal what drives growth. That promise has not held up. Signal loss has accelerated, the ecosystem has become more complex, and insights often contradict one another. As we move into 2026, marketing leaders are confronting a central question: What can we actually trust?

The answer is increasingly clear. Trust will not come from any single model. It will come from a unified one.

Across organizations, measurement remains fragmented. Performance teams focus on clicks, brand teams emphasize long-term effects, finance looks at revenue efficiency, and attribution tries to reconcile everything in between. This friction slows decisions at a time when marketers need coherence and speed. A shift is now underway to rebuild confidence across the C-suite and create systems that reflect true business impact.

Attribution Fatigue Has Reached Its Limit

Attribution once offered the promise of precision, but privacy changes, fragmented customer journeys, and AI-driven delivery have made deterministic tracking unrealistic. Multi-touch attribution was designed to solve this, yet often produces false certainty. A 2025 analysis of more than 1,000 ad accounts found that 68 percent of MTA models over-credited digital channels by more than 30 percent.

Leadership teams increasingly reject attribution results that look mathematically elegant but lack causal grounding. The industry has moved from asking “Which touchpoint drove the sale” to “What actually changed the outcome.” Marketers are no longer seeking perfect precision; they are seeking truth.

Incrementality Becomes the Baseline

Incrementality testing has moved from a specialized practice to a core requirement. Marketers have realized that incremental lift is the only defensible measure of true performance, especially when most impressions cannot be tied to individual users.

Holdouts, geo-based experiments, and randomized trials are now deployed widely to isolate causal impact. Incrementality has strengthened CMO and CFO alignment and restored credibility to budget decisions. But while experiments explain the past, they do not predict future outcomes. Incrementality is essential, but not the full answer.

Marketing Mix Modeling Returns With a New Identity

Marketing mix modeling has quietly regained its status as one of the most strategic tools in the measurement stack. Once viewed as too slow or academic, MMM has been transformed through automation and machine learning. It now refreshes frequently, integrates digital signals, and incorporates learnings from incrementality tests.

In 2026, MMM helps organizations understand cross-channel interactions, calibrate diminishing returns, and forecast scenarios more reliably than attribution ever could. It has evolved from a backward-looking econometric report into a living model that supports real-time planning.

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Unified Measurement Becomes the Operating System

The most advanced organizations are no longer debating MMM versus incrementality versus attribution. They are integrating them into a unified framework. The goal is coherence, not perfection.

Unified measurement blends several perspectives:
• Experiments to validate causality
• MMM to quantify macro impact and forecast returns
• Attribution signals, where appropriate, for operational visibility
• A shared data and governance layer that creates a version of truth finance teams can trust

This shift is already delivering measurable impact. One Fortune 500 retailer recently integrated MMM and incrementality to reassess its media mix. Within three quarters, the company reallocated 22 percent of spend away from non-incremental channels and improved EBITDA contribution by 14 percent without increasing total budget. When measurement becomes a decision engine rather than a reporting function, outcomes change quickly.

AI Makes Measurement Predictive

AI is reshaping how media is delivered and measured. New models synthesize large datasets, identify interactions, recommend reallocations, and generate scenario plans in minutes. This unlocks new possibilities but introduces new risks. AI is exceptional at detecting patterns but not at distinguishing correlation from causation.

The strongest teams in 2026 will treat AI as an accelerator, not an answer. Measurement is still judgment work. AI expands what analysts can evaluate, not what they should conclude.

The Boardroom Imperative: A Single Source of Truth

Boards and CFOs increasingly require systems that reconcile marketing investment with financial outcomes. CMOs are responding by forming measurement councils that unify data science, finance, and marketing around shared definitions and shared evidence. This alignment shifts internal conversations away from tactical metrics and toward contribution to revenue, margin, and profitability.

The Road Ahead

If 2025 was the year marketers stopped believing in perfect attribution, 2026 will be the year they build systems of truth the entire C-suite can rely on. Unified measurement is more than an analytical evolution. It is a cultural shift that moves organizations from measuring activity to proving impact and from isolated metrics to unified evidence.

The future of marketing measurement will not be defined by tools that count clicks. It will be defined by the organizations that can prove contribution with science and make confident decisions in a complex environment.

Marketing Technology News: Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks

Qlik Welcomes Mark Relph of AWS to AI Council

By
Business Wire
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0
Qlik Welcomes Mark Relph of AWS to AI Council

Qlik

Addition brings cloud ecosystem and enterprise AI implementation perspective to council advising Qlik on practical, responsible AI adoption

Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced that Mark Relph, a Director at Amazon Web Services (AWS), has joined the Qlik AI Council. The Council advises Qlik on how organizations can put AI to work with data that is governed, understood, and ready to use, with a focus on practical guidance that supports real deployments rather than experimentation.

Relph brings experience at the intersection of cloud services, partner ecosystems, and enterprise adoption. At AWS, he works closely with partners and internal product teams to help translate market needs into repeatable approaches customers can implement at scale. Over the course of his career at AWS, he has contributed to the launch of more than 32 services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q.

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“Enterprise AI lives or dies in the ecosystem, not in prototypes. When AI starts driving action, trust and context are no longer optional,” said Mike Capone, CEO of Qlik. “The AI Council exists to challenge our assumptions and keep our work focused on what customers can deploy safely at scale. Mark brings deep experience translating what enterprises and partners need into repeatable approaches, and his perspective will help us stay anchored in real-world execution.”

Marketing Technology News: Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks

“I have seen how quickly organizations move from interest in AI to pressure to deliver measurable outcomes,” said Mark Relph. “That shift exposes familiar issues: inconsistent data, unclear definitions, and fragmented execution across teams and tools. Qlik has been clear about addressing those issues directly, and after joining the discussion at Qlik Connect® 2025, I am pleased to contribute to the AI Council and support work that helps customers operationalize AI with data they can stand behind.”

Qlik launched the AI Council in 2024 to bring external expertise into how it shapes products and guidance for customers adopting AI with appropriate governance and accountability. Alongside Relph, current council members include Nina Schick, Dr. Rumman Chowdhury, Kelly Forbes, and Professor Michael Bronstein, representing perspectives across AI governance, applied responsible AI, policy and public-private collaboration, and academic research.

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