Pioneers of account-based marketing appoint Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director

Momentum, the growth consultancy and leader in account-based marketing, has announced two major executive appointments as the business pursues growth in North America and EMEA.

Robert Bell joins the company as Group Chief Financial Officer, while Will Nicholls becomes UK Managing Director.

Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a track record of leading organisations through periods of high growth and international expansion and will guide the group’s M&A strategy – with a particular focus on North America.

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He said: “I am excited to be joining the team at Momentum during such a significant time in the company’s development and growth and look forward to leveraging my experience as we drive the business forward.”

Nicholls becomes MD after a year with the company – having previously held positions as MD at Alpha Century and Managing Partner at both BBH and Saatchi & Saatchi – and will drive business strategy and operations, with a focus on developing Momentum’s consulting capabilities and client base in EMEA.

He said: “It’s an honour to take on the role of MD and I’m excited to lead the continued success of the business here in the European market.

“During my time in the business I’ve seen huge demand from clients to solve their biggest challenge – how to bring teams together to drive growth.

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“Our clients are looking for partners with real depth of expertise to drive business outcomes and flawless delivery. We have phenomenal track record in delivering both and enter 2021 in a strong position.”

To further support the strategy, Momentum’s founder and CEO Alisha Lyndon has also bolstered regional management teams – including the appointments of James Mollard to Business Development Director and Jacqueline Gummer to Consulting Director.

The group has also recently appointed competitive intelligence experts Diane Borska and Lenore Scanlon to the roles of SVP Consulting and Principal, Financial Services, US, respectively.

Lyndon said: “It’s a real privilege to have Robert and Will take on key positions for the group and following on from our recent private equity backing, I’m thrilled to have fantastic talent joining our business.

“An important part of Momentum is our collective strength – our programs have never been bolder and our collaboration has never been better.

“We’ve continued to leverage our ten-year heritage in account-based marketing to drive growth for our clients. Today that’s more important than ever before.”

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