Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service
Anodot announced that AppNexus, a Xandr company, is leveraging Anodot’s Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers’ revenue-generating ads.
AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.
Ad tech leaders like AppNexus and its customers depend on “viewability” metrics to estimate the value of a given digital ad impression. Ads buried at the bottom of web pages, obscured from view by competing site content, or un-loaded due to rapid user navigation have been constant challenges in an ever-shifting digital landscape of rich media content. Anodot Autonomous Analytics ensures that AppNexus’ viewability measurements continually enhance its customers’ digital advertising performance, promoting optimal engagement from end-users.
“AppNexus is a company that proactively addresses issues, regardless of who or what caused them, instead of waiting for a customer call. Anodot is giving us the capability to investigate at a massive scale,” said Ron Lissack, Senior Vice President, Chief Architect, AppNexus. “Through its Autonomous Analytics Platform, Anodot has been able to quickly detect both large and subtle issues, enabling us to deliver to our customers a high level of service as well as major cost and ROI benefits.”
AppNexus generates 250 terabytes of data each day, including 7 million impression events per second that is processed into analytics data and other data sets that it presents to its customers for usage. Anodot enables AppNexus analysts to track and correlate massive volumes of business and IT data in real-time to identify business incidents and investigate root causes immediately.
Anodot uses automated AI and machine learning to help companies all over the world run their business better to achieve more predictable results. Its patented algorithms enable the fastest time to detection and root cause analyses, saving strategic time and energy in determining the scope and source of problems in ways that traditional BI tools and dashboards just can’t deliver.
“We’re excited to be partnering with AppNexus to proactively optimize their business and provide exceptional customer experience,” said David Drai, CEO and Co-founder of Anodot. “Ad Tech companies today are generating millions of key metrics across business and IT operations that must be tracked in real time. Without machine learning to do this in an automated way, such mission critical monitoring and root cause analysis is impossible. We are proud that AppNexus trusts Anodot Autonomous Analytics to stay on track and meet its operational goals.”