Global analysis finds the UK to be least diverse
Bizzabo, the world’s leading event success platform, released its annual Gender Diversity & Inclusion in Events Report, analyzing the gender diversity of more than 60,000 event speakers over a seven-year period (2013-2019). The study spanned 58 countries across five continents, 45 industries and thousands of the world’s largest professional events.
“Forward thinking business leaders, and marketers intuitively know that gender balance is important to the overall success of an event,” said Eran Ben-Shushan, CEO and Co-Founder of Bizzabo. “We’re releasing this data to help more leaders and organizations realize that the gender gap is still large, and unfortunately, closing all too slowly.”
Marketing Technology News: Users Reveal Top Five SMM Vendors of 2019 for User Satisfaction Through SoftwareReviews
Almost Two-Thirds of All Event Speakers are Male
According to Bizzabo’s global analysis, on average more than two-thirds (66%) of all speakers between 2013 and 2019 were male, while just one-third (33%) were female. This is a three percent jump from last year’s analysis, which showed 69 percent of speakers to be male, and only 31 percent to be female.
“This year’s analysis has shown progress, when compared to last year’s study but, unfortunately, not enough,” said Alon Alroy, Co-Founder of Bizzabo. “The narrow three percent bump, even with taking into account the smaller dataset used last year, shows that we still have a long way to go before there is greater gender balance within events.”
When Compared to the U.S. & Canada, the U.K. Falls Short
The analysis showed that when comparing the United States, Canada and the United Kingdom, the U.S. and Canada tied for most diverse, with 64 percent male versus 36 percent female, respectively. In the U.K, 69 percent of all speakers were male, while 31 percent were female, making it the least diverse of the three.
Of the 55 other countries studied, 19 came in last with almost zero percent of speakers being female. Those 19 countries included: Turkey, Czech Republic, South Korea, Philippines, Cote D’Ivoire, Macau, Norway, Malta, Qatar, Indonesia, Poland, Bahamas, Austria, Malaysia, Finland, Uruguay, Peru and Slovakia.
The deep dive also found that the country with the highest number of female speakers was Kenya, at 40 percent versus 60 percent. Right behind Kenya was Mexico (38 percent female), followed by both the U.S. and Canada, which tied for third place at 36 percent female.
Education Leads the Charge with Ideal Gender Diversity While Tech Remains Low
Bizzabo’s study revealed that events for Information Technology & Services proved to have a long way to go before achieving greater gender balance, with 76 percent male versus 24 percent female. Computer Software events were slightly more diverse with 68 percent male and 32 percent female. Technology events were found to be 63 percent male and 37 percent female, and Internet events were revealed to be 60 percent male versus 40 percent female.
Marketing Technology News: MindTouch Enhances Salesforce Integration for an Improved Customer and Agent Experience
In comparison, Education Management was found to have a 50/50 split (50% female / 50% male), showing ideal gender diversity. And, Higher Education wasn’t far behind with 40 percent female versus 60% male.
Events for Job Search and Info Sessions Found to be Most Diverse Event Type
In analyzing gender distribution across speakers by event type, Bizzabo’s study found Job Search & Info Sessions (69% female versus 31% male) and Fundraisers & Galas (58% female versus 42% male) to be the most diverse.
It also discovered that Summits (85% male versus 15% female) and Conferences & Conventions (66% male versus 34% female) to be the least diverse.
“Fixing the problem requires a conscious effort on the part of conference organizers to look outside their immediate networks and to set goals, like aiming for 50/50 representation,” concluded Ben-Shushan.