Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding

New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options

Leading online data marketplace Datonics has nearly doubled its data taxonomy from 550 prepackaged segments to over 1,000 by onboarding premium data from the highest quality available offline data sources. These offline data companies have chosen to offer their data via Datonics on a white label basis under the Datonics brand.

Complementing Datonics’ existing offline data pool, these new segments offer marketers enhanced targeting options. For example, new transactional past-purchase data and household data can be used widely in many campaigns, while more specific data sets such as financial data and life-trigger events data allow marketers to more precisely reach their desired audiences.

The data can also be used by marketers in specific industries to reach niche groups. An outdoor product company can target homeowners with home values over $250k and length of residence over three years who have purchased gardening supplies before. A toy company can reach parents who have an affinity to be influenced by children, and a technology company can reach “digital dads.”

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“Marketers are increasingly looking to data to drive campaign results and achieve not only maximum reach but also engage with the right consumers,” said Michael Benedek, CEO, Datonics. “We are happy to expand our data taxonomy and be able to offer marketers more data segments and an increased variety of data to help them achieve the best ROI possible on their programmatic campaigns.”

The Datonics data now available to advertisers includes 1,000+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and B2B data on 200+ million North American users. Datonics data is available in all of the leading DSPs and DMPs including Adobe, Amobee, AppNexus, Centro, Google Ad Manager, Krux Salesforce, MediaMath, Neustar, Oath & more.

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