audience data

Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more Amobee, a global leader in advertising…
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Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven Nielsen (NYSE: NLSN) released…
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Partners will create true-to-life fan experience, use NeuroLynQ to measure emotional responses during the game, relay that real-time data to remote researchers Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research are partnering…
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Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight: ______…
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SaaS data connectivity platform Optable to provide privacy-respecting ad products for Quebecor Expertise Media, a subsidiary of Quebecor, a Canadian diversified media and telecommunications company Optable, a SaaS data connectivity…
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Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the September 2021 reporting period (August 30 – October 3, 2021), as…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
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Hum, the only Customer Data Platform (CDP) for nonprofit growth, launches AI-powered, outcome-driven solutions that make digital growth techniques accessible to associations and societies. Member organizations have long struggled to …
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Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
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Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better…
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Partnership delivers best-in-class dynamic creative capabilities by combining Contobox’s True Intent technology with MiQ’s leading programmatic media solution leading global programmatic media partner MiQ and award-winning ad platform…
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Webbula, The Data Solutions Experts and Truthset Data Partner, ranked top among all data providers at determining age overall and in every specific age group in Truthset’s Truthscore™ Index release for Q2 2021. Marketing Technology News:…
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Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s…
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic…
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Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the…
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I used to be terrified of bugs. The type of bug didn’t matter. It could be a teeny, tiny ant and I’d want to run into another room. A friend of mine once said, “look how small the bug is and look how big you are, there’s no reason to be…
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Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path…
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aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of…
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