Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …
Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool
In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to …
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Introducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted Private Data Exchange
Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
NinthDecimal Accelerates Its Enterprise SaaS Business In 2018
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone NinthDecimal, the leading omni-channel marketing platform, announced its continued success …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of …
CGI Influencers: The Rise (and Eventual Fall)
CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
TechBytes with Tal Mor, CTO, Taptica
Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …