For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
TechBytes with Tal Mor, CTO, Taptica
Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber
Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
TechBytes with Rob Weedn, Founder and CEO, DealSignal
Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet
Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
Interview with Jeff White, Founder, Gravy Analytics
"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits …
Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO
Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota’s Audience Platform Eyeota, the global leader in audience data, …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
For Retailers, the Time for Digital Migration Is Now
Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new …
Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding
New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data …
How Google is Transforming Audience Analytics Market
A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a …