audience data

Webbula, The Data Solutions Experts and Truthset Data Partner, ranked top among all data providers at determining age overall and in every specific age group in Truthset’s Truthscore™ Index release for Q2 2021. Marketing Technology News:…
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Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s…
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic…
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Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the…
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I used to be terrified of bugs. The type of bug didn’t matter. It could be a teeny, tiny ant and I’d want to run into another room. A friend of mine once said, “look how small the bug is and look how big you are, there’s no reason to be…
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Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path…
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aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of…
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The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial…
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YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all content on YouTube. But promoting musicians through…
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Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20…
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The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
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Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will expand Equifax digital audiences into Argentina. The…
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Metrics may show the return-on-investment or performance of each ad, but when it comes to overall marketing success, finding the right channel and its capability to deliver against desired campaign outcomes should be factored in as well.
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Booking.com Invites Americans to Reconnect with International Culture Right in Our Own Backyard Global travel leader Booking.com recognizes that America has experienced internal rifts and unprecedented circumstances like never before in…
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The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH…
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Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run campaigns. From ad buying to targeting and campaign…
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In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further…
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It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop…
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