Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new …
Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data …
MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of …
Deloitte Launches Lift Acceleration Program Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability
Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of …
TechBytes with Barbie Koelker, VP Marketing at DISQO
Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts …
Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers
Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …
Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool
In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to …
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Introducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted Private Data Exchange
Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
NinthDecimal Accelerates Its Enterprise SaaS Business In 2018
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone NinthDecimal, the leading omni-channel marketing platform, announced its continued success …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of …
CGI Influencers: The Rise (and Eventual Fall)
CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …