audience data

As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
Read More...

Hum, the only Customer Data Platform (CDP) for nonprofit growth, launches AI-powered, outcome-driven solutions that make digital growth techniques accessible to associations and societies. Member organizations have long struggled to …
Read More...

Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
Read More...

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better…
Read More...

Partnership delivers best-in-class dynamic creative capabilities by combining Contobox’s True Intent technology with MiQ’s leading programmatic media solution leading global programmatic media partner MiQ and award-winning ad platform…
Read More...

Webbula, The Data Solutions Experts and Truthset Data Partner, ranked top among all data providers at determining age overall and in every specific age group in Truthset’s Truthscore™ Index release for Q2 2021. Marketing Technology News:…
Read More...

Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
Read More...

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
Read More...

New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s…
Read More...

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic…
Read More...

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the…
Read More...

I used to be terrified of bugs. The type of bug didn’t matter. It could be a teeny, tiny ant and I’d want to run into another room. A friend of mine once said, “look how small the bug is and look how big you are, there’s no reason to be…
Read More...

Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path…
Read More...

aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of…
Read More...

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial…
Read More...

YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all content on YouTube. But promoting musicians through…
Read More...

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20…
Read More...

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
Read More...

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will expand Equifax digital audiences into Argentina. The…
Read More...

Metrics may show the return-on-investment or performance of each ad, but when it comes to overall marketing success, finding the right channel and its capability to deliver against desired campaign outcomes should be factored in as well.
Read More...