New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data …
How Google is Transforming Audience Analytics Market
A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a …
Inuvo’s Artificial Intelligence Technology, IntentKey, Increases Intent to Visit Destinations By as Much as 81%
Inuvo Was Able to Leverage the Intentkey for Streetsense on Behalf of a Historic Coastal Region’s Tourism Program Inuvo Inc., …
B2B Marketing Technology Specialists Concep Launches New Event Check-In Tool for LexisNexis InterAction CRM
Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …
Parse.ly Launches Currents, a New Way to Gauge the Attention of the Internet
Users of Currents Will Be Able to Uncover Attention Trends and Traffic Sources Parse.ly, the first internet attention platform, introduced …
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …
DealSignal Releases A New Total Audience Measurement Module
New Total Audience Measurement (TAM) Module Helps Marketing and Sales Teams Improve Account-Based Marketing (ABM) Conversion Rates by Increasing Coverage …
Visitor Segmentation: The Key to Powerful Website Personalization
When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This …
Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY
Infosys Enhances Its Digital Experience Services Ecosystem Infosys, a global leader in consulting, technology and next-generation services, recently announced that …
Interview with Jason Beckerman, Co-Founder and CEO, Unified
"Social data can empower sales teams to sell better, marketers to advertize better, and analytics teams to make real-time recommendations." …
Influencer Network ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection
ACTIVATE Introduces Their New Platform Merging Search, Data and Curated Lists for Brands and Marketers Influencer marketing network, ACTIVATE, announced …
Interview with Ken Leren, Founder, Tech Essence
"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand …
Eyeota Appoints Elissa Reiling To Vice President Of Global Marketing
Elissa Reiling Has over a Decade of Digital Media And B2B Marketing Experience Eyeota, the global leader in audience data with …
MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach
The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of …
TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global
Julian Morelis Chief Commercial Officer, MPP Global Companies are preparing for GDPR and the post-GDPR era. With a clear disruption …
PeerLogix OTT Data Now Available Through a Leading DSP
PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the …
The FIVE Key Building Blocks for a Solid ABM Foundation
Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers …
How Brands and Agencies are Affected by GDPR
While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation …
Interview with David Elkington, CEO and Founder, InsideSales.com
"The real innovation would come from the way people aggregate and classify data – and the volume and sources of …