audience data

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV Samba TV, the leading provider of TV technology for audience data and…
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Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. and Albertsons Media Collective, the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to…
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New insights reveal details on consumer app engagement and behaviors, using data collected through Measure's proprietary Retro technology Measure Protocol has released its "App Life Report" based on behavioral data collected from consumers…
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Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in…
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Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching BDEX, the first and largest consumer data exchange platform (DXP) in…
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The era of cookies is over, and while it’s been a long time coming, the last few years have certainly accelerated this digital transformation and ushered us into a new era. Concerns over privacy are taking a front seat in the minds of…
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Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022…
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Data Technology Company Versium Selected as 2022 Winner by Sales and Marketing Technology Awards Program for its Industry-Leading Identity Resolution and Insights Engine, Versium REACH Today, data technology company Versium announced that…
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New solution helps DTC brands better address current market challenges to grow their business Direct-to-Consumer (DTC) brands now have a solution to help them better address recent market headwinds and continue to grow their Shopify…
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Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more Amobee, a global leader in advertising…
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Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven Nielsen (NYSE: NLSN) released…
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Partners will create true-to-life fan experience, use NeuroLynQ to measure emotional responses during the game, relay that real-time data to remote researchers Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research are partnering…
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Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight: ______…
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SaaS data connectivity platform Optable to provide privacy-respecting ad products for Quebecor Expertise Media, a subsidiary of Quebecor, a Canadian diversified media and telecommunications company Optable, a SaaS data connectivity…
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Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the September 2021 reporting period (August 30 – October 3, 2021), as…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
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Hum, the only Customer Data Platform (CDP) for nonprofit growth, launches AI-powered, outcome-driven solutions that make digital growth techniques accessible to associations and societies. Member organizations have long struggled to …
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Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
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Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better…
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Partnership delivers best-in-class dynamic creative capabilities by combining Contobox’s True Intent technology with MiQ’s leading programmatic media solution leading global programmatic media partner MiQ and award-winning ad platform…
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