High Growth Data and Measurement Businesses Help Fuel Profitability Milestone NinthDecimal, the leading omni-channel marketing platform, announced its continued success …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of …
CGI Influencers: The Rise (and Eventual Fall)
CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
TechBytes with Tal Mor, CTO, Taptica
Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber
Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
TechBytes with Rob Weedn, Founder and CEO, DealSignal
Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet
Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …