Javelin Agency Makes Two Leadership Appointments

Robert Bentley Has Been Named Vice President Of Marketing Technology, And David Anders Has Been Named Executive Vice President Of Business Development And Strategic Alliances

Javelin Agency has bolstered its leadership team by making two senior appointments. Robert Bentley has been named vice president of marketing technology, and David Anders has been named executive vice president of business development and strategic alliances.

Bentley has extensive experience across a number of world-class brands.  Prior to Javelin, he was director of customer database marketing for Microsoft in Redmond, Washington.  There, he was tasked with managing cross-channel campaign data, operations and technology for brands including Windows, Xbox, Surface, Windows Phone, Hololens, Bing and MSN. Prior to Microsoft, he led connected device partner marketing for Amazon, and was responsible for co-marketing planning and relationships between Amazon Instant Video and third-party device manufacturers.

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Anders has spent his career strategically leading clients to improve marketing performance by leveraging data to create better integrated experiences. He has held leadership positions in the agency world, handling business for world-class brands, including AT&T, Microsoft and Kellogg.  He most recently rejoined Javelin from VML, where he served as managing director and Kellogg global client lead.  He credits his return to Javelin, where he’d previously served as managing director of its Seattle office, to the agency’s new focus on blending its customer experience and CRM expertise to create better connections between customers and brands.

“We’re continually striving to create remarkable experiences for people that create business outcomes for clients,” said Mike McCartin, CEO of Javelin Agency. “Rob and David bring a depth of expertise in technology and partnerships that will extend Javelin’s capabilities to deliver even more powerful, measurable results for our clients.  They are both important additions to our executive team.”

“Diversifying our leadership in data, technology and partnerships better positions us to help modern brands grow by creating customer value through individualized experiences,” added Tina Posey, president.

Anders and Bentley are based in the agency’s Dallas office.

Javelin Agency, an Omnicom company, uses data to uncover insights to create ideas that make people feel something so that they’ll do something.

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