SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to 10,000 Initial Beta Testers Will Take Part in Breaking down the Barriers Dividing Consumers from the Data They Produce

Social Reality, Inc.‘s blockchain identification graph platform, BIG, launched in Beta. BIG is the first consumer-powered data marketplace where people will own, verify and sell their data.

During the Beta phase, the top three most active users will be rewarded with Bitcoin for their participation. Shortly thereafter, consumers will receive an “invite code” to activate the BIGtoken app, which is, now, available for download in the Apple App Store or Google Play:

  • Apple App Store
  • Google Play

Also Read: Understanding America’s Love-Hate Relationship with AI in Customer Care

“‘Claim your data is the goal of BIG,'” said Kristoffer Nelson, COO of SRAX and principal of BIGtoken. “As consumers, we are a commodity that generated billions of dollars last year alone. None of that went to us, and BIG is going to change the consumer data ecosystem forever by improving the online experience for all interested parties by providing choice, transparency, and compensation.”

Eligible Beta testers will earn points by completing various actions. Actions include, but are not limited to:

  • Refer family and friends
  • Check into locations
  • Answer questions and surveys
  • Connect social accounts
  • Allow the tracking of mobile location and transaction history

Also Read: Google Purchases Customer Service Automation Firm Onward

The number of Beta testers of BIG that are eligible to compete for prizes will initially be capped at 10,000 users. As announced in August, the most active Beta tester will be rewarded with five Bitcoins at the end of the Beta phase. The second most active Beta tester will receive two Bitcoins and the third will receive one Bitcoin. The three users with the most points will be announced and crowned winners following the end of Beta, which is scheduled for January 31, 2019.

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