Webbula’s new Interest & Brand Preferences audience data creates 1,000 brand loyalty segments in the programmatic ecosystem.

Webbula, the Data Solutions Experts, is ecstatic to announce the launch of their seventh audience data vertical, Interest & Brand Preferences. Buyers now have the ability to dive deeper into customer brand and genre affinity on LiveRamp Data Marketplace. This extra insight into what brands are actively interacting with provides brands and retailers with the information they need to better target their audiences, as well as create a more tailored experience that folks are looking for today.

“Based upon the marketplace demand of personalized experiences with consumers’ brand affinity as signals we knew it was imperative to supply our customers with the tools to leverage them,” said Jordan Feivelson, VP of Digital Audiences at Webbula.

“Based upon the marketplace demand of personalized experiences with consumers’ brand affinity as signals we knew it was imperative to supply our customers with the tools to leverage them,” said Jordan Feivelson, VP of Digital Audiences at Webbula. “With that said, we weren’t willing to expedite our processes at the expense of quality. Our customers can expect the same screened, accurate data that they are accustomed to utilizing with Webbula.”

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Webbula aggregates data from over 110 different sources, including publisher partners, app SDKs, transnational events, social media, surveys, and other data providers. Ranking #1 in accuracy across more segments than any other Jumbo data provider according to Truthset, all of the data provided in the Interest & Brand Preference is self-reported, deterministic, and individually linked.

“Truth in Data isn’t something we just say, it’s how we live. And in truth also comes transparency,” asserted Douglas Egeth, COO of Webbula. “Our customers can confidently make ad spending decisions, knowing how our data is sourced and that it is correct and precise.”

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