Study from Sigma Systems Reveals That Operators Are Failing to Reap the Full Rewards of Automation in Service Fulfillment and Sales
CSPs worldwide are leaving money on the table as a result of missed automation opportunities in sales and service fulfillment, according to a new study from Sigma Systems.
Conducted in partnership with research consultancy Coleman Parkes Research, the second edition of the Create-Sell-Deliver Outlook surveyed operators worldwide to gauge their perception of product innovation and create-sell-deliver capabilities. Although 78 per cent of respondents recognized that automation in service fulfillment led to more profitable businesses, two-thirds said that the level of manual intervention had increased either slightly or significantly over the last two years.
While the survey found a belief that 14 per cent of fulfillment tasks would always be manual, it also revealed that of the remaining tasks which could be automated, just 25 per cent actually are today.
Marketing Technology News: Melissa Adds Simplified Matching to Unison Enterprise Data Quality Platform
When asked to what extent a one per cent reduction in manual intervention would have on revenues, respondents said there would be a two per cent gain – one per cent higher than last year’s result. This equates to USD 12 billion in additional revenues across tier-one and tier-two CSPs worldwide.
CSPs also see the value of automation beyond service fulfillment. Respondents said increasing automation of the configuration and quoting process could increase annual revenues by an average of three per cent – equating to USD 18 billion globally.
Marketing Technology News: Equinix Highlights Growth of Private Connectivity Key to the Current Evolving Digital Era
Stephen Krajewski, Director of Product Marketing, Sigma Systems, commented: “It is sobering that at a time when 5G technology, smart cities and the Internet of Everything are becoming a reality, CSPs do not have fully automated processes when increasing automation and reducing manual inNewstervention would have a marked impact on their business. Improving revenues is a constant goal for CSPs, and at Sigma Systems our focus is to help our customers drive business transformation and product innovation by using catalog-driven systems to enable the most efficient end-to-end customer experience.”