Digital Transformation Leaders to Headline Tealium’s Digital Velocity San Francisco

The Event Headliners Include Speakers From Evernote, Beachbody, Facebook, Microsoft

Tealium, the leader in real-time customer data solutions and enterprise tag management, has confirmed its line-up at Digital Velocity San Francisco.

Digital transformation leaders to headline Digital Velocity San Francisco

Taking place at Pier 27 on October 18^th and the Grand Hyatt Hotel on October 19^th, the two-day event will bring together industry influencers to explore the power of data – sharing ideas, advice and best practice on how businesses can elevate customer experience by embracing the new digital economy.

Keynote speaker sessions include:

• Gerry Campbell, Chief Technology Officer, Beachbody, will share the story of how the billion-dollar fitness empire forged a new, transformative path in the face of changing customer behavior, and expectations
• Andrew Malcolm, Chief Marketing Officer, Evernote will explain why marketers need to make data their best friend, sharing advice from his experience managing the marketing for two start-ups now valued at over a billion dollars
• Fatemeh Khatibloo, Principal Analyst, Forrester Research will share her recommendations on how marketers can prepare for the changing global privacy environment, including the imminent arrival of the General Data Protection Regulation
• Steve Setzer, Program Manager, Marketing Operations, Facebook will share advice on how marketers can future-proof their analytics strategy

There will also be a series of educational sessions and roundtable discussions on topics such as data governance and privacy, identity resolution, data storytelling, and actionable business intelligence.

“The speakers at Digital Velocity have all harnessed the power of data to transform their businesses and are passionate about sharing these insights with their peers”, said Jeff Lunsford, CEO of Tealium. “Today’s most successful companies are engaging their customers on an individual level and they’re able to achieve this by using data in real time. Digital Velocity San Francisco aims to provide marketers, analysts, and developers with the tools they need to thrive in this customer-at-center era.”