The New Investment Round Was Led by K1, Bringing the Company’s Total Funding to over $20 Million
Jebbit, the world’s leading Declared Data Platform, announced the closing of a $12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters and in key growth markets including San Francisco, New York and London.
Jebbit’s groundbreaking Declared Data Platform empowers brands to gather explicit first-party data (“Declared Data”) directly from consumers in a world where brands have been relying heavily on inferred sources of first-party data (behavioral, transactional, etc.) and frequently inaccurate and outdated third-party data sources. The SaaS-based platform enables brands to build more accurate, relevant and actionable sets of proprietary data that focus on consumers’ motivations and preferences to create deeper emotional connections. Given the ongoing increase in privacy legislation, it is also ever more critical that brands align their efforts accordingly and gather data with direct consent from the consumer.
According to a study completed by the University of Pennsylvania Annenberg School for Communication, 91% of consumers believe that companies should not access their data without their consent. Despite consumer sentiment and the potential of regulation, however, over $19.2 billion was spent in 2018 on third-party data acquisition and management solutions.
Marketing Technology News: TEGNA Selects Alphonso For TV Attribution For Local Advertisers
“Hearing directly from customers is infinitely more valuable and effective than using information we might guess or infer – both in terms of driving ROI and deepening relationships,” said Rob Schipul, senior director of customer experience at Monster.com, a user of Jebbit’s technology. “Through our partnership with Jebbit, Declared Data has become central to our marketing strategy.”
Marketing Technology News: Sendlane Launches Deep Data Integration With Shopify
“There is a seismic shift underway in marketing, driven by both consumers and governments who are tired of abuse and are lobbying for greater data transparency and ownership. The need for Declared Data – data provided directly by consumers to brands in exchange for more personalized and valuable experiences – is now,” said Tom Coburn, CEO and co-founder of Jebbit. “We’re pushing forward to set the gold standard for honest, consensual and mutually beneficial data sharing.”
“Jebbit’s approach to data collection and its Declared Data platform represent a true leap forward for both marketers and consumers, and we are thrilled to be partnering with their team as they push the industry to do what is right,” said Tarun Jain, vice president at K1. “Data transparency is one of the hottest issues facing brands and advertisers, and we are confident that Jebbit’s forward-thinking technologies will prove invaluable to companies navigating the way through new data regulations and practices.”
Jebbit’s funding also includes notable strategic angel investors including Eric Roza, general manager of Oracle Data Cloud, Jonah Goodhart, former CEO and co-founder of Moat and Charles Jacobs, owner of the Boston Bruins. The company’s notable list of customers includes the NBA, NFL, Cathay Pacific Airways, and Express, Inc.
Marketing Technology News: Flywire Adds Machine Learning Capabilities to its Payment Platform