Award-winning SaaS Marketing Executive to Help Fuel Continued Cloud Business Growth
Talend, a global leader in cloud data integration and data integrity, announced it has appointed Lauren Vaccarello, former vice president of marketing at Box, as chief marketing officer. Vaccarello brings significant SaaS-industry marketing experience to Talend and has a lengthy track record of accelerating revenue growth at some of Silicon Valley’s fastest-growing SaaS companies through modern digital marketing, branding, and demand generation campaigns. Her appointment comes amid rapid growth in Talend’s cloud-based business, with its SaaS offering Talend Cloud representing 36% of new ARR in Q1 2019 and growing more than 100% year-over-year for eleven consecutive quarters1. Vaccarello will be responsible for directing the company’s marketing organization and leading its branding efforts.
“I’m delighted to have Lauren Vaccarello join Talend as CMO,” said Mike Tuchen, CEO of Talend. “Lauren is a dynamic leader with a deep understanding of the software industry and proven skills at helping SaaS organizations increase revenue and retain and grow their customer base through cutting-edge marketing techniques. We look forward to working with her as we continue our growth worldwide.”
In addition to serving as vice president of marketing at Box, Vaccarello has held executive marketing roles at AdRoll and Salesforce. Regarded as an expert in B2B digital marketing, Vaccarello has written two industry-leading books, “Complete B2B Online Marketing,” and “The Retargeting Playbook.” She has also received numerous awards for her work, including “Top 50 Women in Revenue” and San Francisco Business Times’ “Most Influential Women in Business.”
Marketing Technology News: Netskope Cloud Report Finds 85% of All Enterprise Web Traffic Used For Cloud Services
“Without question, data has become the most critical asset for every company,” said Vaccarello. “For data to be useful, however, it needs to be timely and it must be trusted. Ultimately, this is the value Talend integration and integrity solutions uniquely provide. I’m excited to join such a great team and to help showcase the power of Talend to a broader range of customers around the globe.”
Marketing Technology News: SugarCRM Announces Sugar Serve, an Innovative New Offering Focused on Customer Support