Babylist, the leading parenting platform that combines commerce, content and connection, today announced a key addition to its executive leadership team with the appointment of Michelle Newbery as Chief Financial Officer. This hire is a significant milestone for the business and indicates a concerted effort towards further growth and profitability.

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A seasoned financial expert with deep expertise in consumer, retail, and lifestyle industries, Newbery has a strong track record of driving sales and profitability, containing costs while achieving growth, and building transparent cultures of collaboration and accountability. As Babylist’s first CFO, she will accelerate the business’ revenue streams which include hybrid e-commerce both directly with Babylist’s online store and for hundreds of partner commerce retailers. Babylist also boasts a strong advertising sales business across its robust content platform.

“Babylist has doubled in revenue each year over the last three years, and with our explosive growth, it’s crucial that we have the right leadership driving us,” said Natalie Gordon, Founder and Chief Executive Officer of Babylist. “Michelle’s extensive knowledge in the ecommerce landscape and her experience at scaling both large public companies and nimble startups are such valuable assets, and we’re thrilled to have her join the team.”

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Before joining Babylist, Newbery held the position of President and CFO at Crowd Cow where she helped scale and streamline its farm-to-table and new marketplace business models. Before Crowd Cow, Newbery held a variety of roles at Lowe’s Companies including President of The Mine, a Lowe’s Company, and COO and CFO for ATGStores.com.

“Babylist is a true sleeping giant that has been strategic and thoughtful about its growth trajectory over the past ten years to drive exceptional revenue growth, which I found extremely impressive,” said Michelle Newbery, CFO at Babylist. “Natalie and the team have created a world-class organization trusted by millions of families, and I look forward to further cementing Babylist as a dominating force fueling the $67 billion parenting economy.”

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