Foursquare Partners With Snowflake, Expands Into Snowflake Data Marketplace With Foursquare Places and Visits Data

Foursquare Partners With Snowflake, Expands Into Snowflake Data Marketplace With Foursquare Places and Visits Data
The partnership makes Foursquare’s location data directly accessible within Snowflake

Foursquare announced a new partnership with Snowflake, the Data Cloud company, which will make Foursquare’s industry-leading Visits and Places location data available to customers via Snowflake Data Marketplace. With this partnership, Snowflake customers can now quickly access, analyze, and utilize Foursquare data sets in their preferred, supported cloud environment. The integration of Foursquare’s location data signifies the growing customer demand for building robust data sets, where more and more industries have recognized location data as an essential ingredient to understanding real-world behaviors that create meaningful business solutions.

Marketing Technology News: Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

“Increasingly, our customers have asked us to deliver our data to Snowflake, recognized by the industry as one of the most trusted and agile cloud data solutions, and a rapidly emerging leader in the enterprise world. This partnership accelerates our joint customers’ ROI by powering their data science, analytics, and geospatial use cases,” said Gary Little, President and CEO, Foursquare. “We know our customers want to devote time and energy to solving core business challenges with our enterprise data sets – not setting up extract, transform, load (ETL) processes. We’re proud our location data – which has been accredited and verified by expert 3rd parties – is now available within Snowflake Data Marketplace.”

Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like