Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in their email.

“Email is a huge part of our communication process with our potential and existing customers,” says Shaun Schulman, director of marketing at Emerge. “Being that we have a very large sales team spread in multiple locations and time zones, Black Pearl allows us to quickly manage and control our brand in just a few clicks. We love the ability to group people into teams with separate looks and information. On top of that, the analytics to see who opens and clicks is highly valuable. We’re very much looking forward to gaining insight into more behaviors with the new Insights module.”

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Black Pearl’s current 700+ customers are being invited to try Insights, and the platform is available to all interested parties. Prior to the Insights module release, the company also recently released Native Analytics, which included updates to the look and feel of the ‘in-the-box’ reports that come with its signature and branding service, enhanced A/B testing functionality and exportable link/website clicks. Customers can now purchase Signature Solutions, which includes Native Analytics, at a lower price point, or Insights at a slightly higher price point.

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“Our platform has always helped customers understand whether or not their emails are getting read, and to make sense of their email data,” says Nick Lissette, founder of Black Pearl Mail. “But the new Insights module extends beyond this, deepening the visibility and actionable nature of the information they receive. Now customers can understand the behavior or path their recipients take after opening a message, clicking on the links or interacting with their banner ad. This enables our customers to capture the ‘magic minute’ with their recipients; that moment in time when you have your audience’s full attention and you know what they are interested in.”

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