Lytics, a customer data platform (CDP), has been named a “Contender” in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. Forrester recognized Lytics’ CDP (Decision Engine and Cloud Connect) for its “strong decisioning and application integrations.”

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The Forrester New Wave evaluation assessed emerging technologies based on 10 criteria and 14 vendors and found that the “Lytics Decision Engine can recommend next best offers, actions, products, and messages. It also includes numerous integrations with B2B data providers and applications.”

“We see Lytics as a key tool in our martech stack because of what it allows us to do and everything that’s connected to it,” said a Lytics customer that was interviewed for the report.

“Every sales and marketing professional with a B2B focus aims to develop meaningful connections with the people building the companies they are selling to,” said James McDermott, founder and CEO of Lytics. “Lytics empowers these professionals with purposeful insights built into a profile that can drive real engagement through AI-decisioning. With Lytics, for example, you can infuse your ABM programs or your product-led growth strategy with real signals from your prospects and practical predictions of their intent.”

Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers. Lytics lets brands use first-party data and Lytics’ data science to build audience segments that target their best customers and lift conversion rates. Cloud Connect is Lytics’ reverse ETL solution, and can take customer data straight from the data warehouse to create highly specific segments in existing ad networks, email platforms and other downstream marketing channels.

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