Independent audit confirms Lytics’ commitment to data security

Lytics, the real-time Customer Data Platform (CDP), announced that it successfully completed its Service Organization Control (SOC) 2 Type 2 examination. This audit milestone reflects the numerous data protection safeguards which the company has implemented since its founding as well as its continuing commitment to securing the data that flows through its CDP services, ensuring the data’s availability, and maintaining its confidentiality.

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The examination was conducted by The Moore Group, CPA LLC and the Type 2 report resulting from the examination attests to the operation of those controls over a defined assessment period and Lytics was found to be in compliance with the SOC2 standards for which we were tested.

The addition of SOC 2 reports, which will be ongoing for Lytics, complements the security testing conducted by the company on a regular basis, its certification to the Privacy Shield framework, and its privacy program.

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“Customers are demanding that companies take data security seriously and we recognize and agree with that sentiment. With an organizational-wide security mandate, it’s important to partner with vendors that can show proof of their same commitment,” shares Sue Haddrill, Director of Marketing, Personalization @ Scale at Nestle Purina. “We take our position as a leader in CPG to heart, and as such, appreciate the efforts and leadership Lytics shows with their continuous efforts to safeguard data.”

“As a company focused on helping marketers unlock insights to understand customer behavior to deliver personalized experiences and drive growth, we understand doing so requires ensuring the security, availability, and integrity of the personal data we process on our clients’ behalf. The additional transparency provided by the SOC2 report continues to demonstrate to customers our commitment to protecting their data,” remarked Lewis Barr, Lytics’ Vice President of Legal and DPO.

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