Veteran Technology Leader to Help Guide Growth and Innovation for Leading Customer Identity and Data Marketing Platform

AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures CTO, to its advisory board. AJ Ratani joins Peter Shanley — former CFO of Razorfish and SapientNitro — as the second member of AddShoppers’ advisory board. In addition to being the preferred customer identity partner of Oracle Commerce Cloud, AddShoppers’ current client roster includes HanesBrands, e.l.f. Cosmetics and Brandless.

AJ brings a wealth of valuable experience to AddShoppers as the former president of RV Technology and CTO at Charlotte-based Red Ventures. Red Ventures is a technology-driven customer acquisition company that has grown significantly since its inception. AJ held various roles within the organization, starting as an engineer 13 years ago and growing within the organization to run Red Ventures largest and fastest-growing businesses. AJ’s other passions range from playing with the latest technology, including blockchain, to being an investor in great ideas, finding ways to help other entrepreneurs succeed and being a voice for inclusion and diversity in the workplace.

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In his advisory role, AJ will tap his experience in technology and direct response marketing to help AddShoppers scale faster and more efficiently. Additionally, AJ will help guide development of current and future product offerings, and he will provide market insight as AddShoppers expands into additional verticals, including finance, insurance and direct response.

“The breadth and depth of AJ’s experience is remarkable. His journey navigating Red Ventures’ rapid growth will be an incredible asset for AddShoppers as we continue to scale. We’re beyond excited to have him aboard,” said Jon West, co-founder and CEO of AddShoppers.

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Ratani says, “I’m thrilled to join the AddShoppers advisory board and work more closely with Jon, Chad and AddShoppers’ talented team. AddShoppers has proven that it can create significant value for brands and agencies, and I am excited to be part of it all, supporting and accelerating their growth and potential.”

In addition to adding to its advisory board, AddShoppers is unlocking its ShopperID Graph with the addition of its revolutionary Email Retargeting Co-op. The AddShoppers customer identity platform sees over 150 million unique shoppers on a monthly basis. The platform plugs directly into AddShoppers’ robust omnichannel campaign management tools and predictive scoring capabilities. With ShopperID Graph, brands can match website visitors to their relevant customer record — both offline and online — for true People-Based customer journeys that enable 1:1 marketing at enterprise scale.

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