LoginRadius, a leading Customer Identity and Access Management (CIAM) vendor, launches Identity Orchestration in its high-performance CIAM platform

LoginRadius, a leading Customer Identity and Access Management (CIAM) vendor, announces the launch of identity orchestration offering granular flexibility in designing and deploying identity flows.

As digital interactions become increasingly complex, enterprises face the daunting challenge of providing frictionless authentication and identity experiences while ensuring robust security. Customer preferences also change over time, and enterprises may need to adopt new identity standards, such as passkeys, to conform to broader industry practices.

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Moreover, enterprises usually need dedicated programmers to implement changes, deploy new flows, and maintain identity experiences, which can be time-consuming and inefficient.

To help enterprises overcome these challenges, LoginRadius launches Identity Orchestration that empowers anyone with identity expertise to design, test, deploy, and maintain identity experiences through visual workflows that are intuitive, easy to understand, and effortless to update or change.

LoginRadius Identity Orchestration minimizes the time and effort required to manage identity experiences while reducing the need for dedicated development resources. Also, the highly flexible and visual management capabilities empower enterprises to introduce new identity experiences and modify existing workflows to rightly align with the varied needs of different customer segments and brands.

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As LoginRadius launches new identity capabilities and upgrades features, they’ll be readily available to deploy through Identity Orchestration. For example, LoginRadius recently launched passkeys authentication based on the FIDO2 open standard. Using Identity Orchestration, enterprises can reliably introduce passkeys to their new and existing customers within minutes, aligning enterprises with the LoginRadius technical edge.

“We’re happy to launch Identity Orchestration and excited to see how enterprises in public and private sectors leverage it to move fast and build world-class customer identity experiences,” says Rakesh Soni, Founding CEO of LoginRadius. “We’re on a mission to solve identity pain points for enterprises and empower them to provide secure, delightful customer experiences.”