Browsing Tag

Customer

SAP Invests in Customer and Partner Success Through New Initiatives That Create Best-run Businesses

SAP SE announced free global access to software demonstration environments to help partners navigate today's business landscape and create best-run businesses for their customers. The announcement was made at SAP® Global Partner Summit, being held online June 3. As the world continues to adjust to the COVID-19 pandemic, SAP is helping partners maintain business continuity by turbocharging its next-generation partnering movement and identifying powerful ways to help partners accelerate their customers' journey to recovery.…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. The CEO’s role, along with every leader supporting her mission, is to ensure their organization will not just survive the digital era but rather thrive in it and win. In this digital transformation journey, we are now entering an era where the focus…

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building satisfied customers?  One can’t argue with the fact that the Internet is a throbbing global virtual marketplace for businesses, new and old, big and small. In short, the internet can cater to most demands a person has. Be it shopping, Social interactions or finding information in general,…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Commit Your Company to CX Improvements in 2018

Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when they deliver real value. Over the last year, brands have continued to recognize the insufficiency of business-first mindsets and operations. Price is no longer the sole factor motivating consumers’ purchases – shoppers are now interested in more valuable and enjoyable brand interactions and are in the position to take their business to those companies offering them more than just a deal. Many brands are…

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest e-commerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk out. Since its launch, Amazon has dominated the digital commerce world. But Amazon’s threat isn’t limited to digital; each sector is vulnerable. Whether they want to admit it or not, all retailers, from mom-and-pop shops to behemoths like …

Voice of the Customer Program, An Alternative to Focus Groups

Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business operations from product development to messaging and go-to-market strategy, indiscriminately. On top of all that, vocal executive teams will also want to weigh in on the process. In the end, the marketing team has blown a hole in their budget and makes major bets based on third-party…