New and Improved Platform Includes Overnight Stays
Location data company Arrivalist has updated its popular Daily Travel Index (DTI), which is widely known as a leading indicator of travel activity. The updated DTI features three new improvements, including the addition of overnight stays data on the website, up to four years of trending travel data (2019-2022) available for free, and the ability to compare trending travel data – organized by destination – across all 50 states.
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“The first version of the DTI helped the industry keep the pulse of the recovery from the first round of COVID-19”
“This is a measure of true demand for overnight stays,” said Arrivalist Founder and CEO Cree Lawson. “We’ve challenged ourselves to make it the fastest and most accurate trending data available to the industry.”
Industry trending data is usually grouped into buckets like overnight stays at hotels or overnight stays at vacation rentals. Since Arrivalist’s data is based on location data, or the movement of computing devices (not booking or occupancy data), the company can measure all overnight stays, not just those in hotels or vacation rentals but also those staying with friends and relatives. Reporting real-time location data allows Arrivalist to provide overnight stay data at a faster pace than other sources.
The DTI comes from a panel of GPS devices which are observed taking road trips of 50 miles or more. Arrivalist measures trending data by all types of lodging (hotels, vacation rentals and even vacationers staying with friends and family) but decided to make the DTI feature representative of “true demand” or all overnight stays, regardless of type.
The improvements to Arrivalist’s free tool come just as another wave of the COVID-19 pandemic deals a blow to the U.S. travel industry.
“The first version of the DTI helped the industry keep the pulse of the recovery from the first round of COVID-19,” said Lawson. “So many hotels asked us to add overnight stay trending data to the tool. We hope that releasing it now helps them plot a course back to normalcy and beyond.”
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