BigID and Snowflake extend partnership to deepen native masking and access controls on sensitive data 

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, today announced that it has been achieved Premier Tier partner status with Snowflake, the Data Cloud company and deepens integration with Snowflake by adding native row and cell level masking capabilities for data in Snowflake..

Adding risk and sensitivity awareness to native data masking controls, this partnership gives joint customers even more visibility and control over their most sensitive data with the click of a button. The integrations between BigID and Snowflake enable customers to better manage, protect, and get value from their data – the latest enhancements make it easy to:

• Create native data masking policies based on sensitivity, context, and classification
• Enable field level access and dynamic masking with Snowflake’s native controls
• Manage existing policies across data sources and tables
• Continuously audit activity with automated reporting that includes data masking and access policies and activity

Marketing Technology News: 50% Of Gen Z Respondents Say They Have Control Over Personal Data

The Premier Partner Status and the extended integration capabilities launched today validates BigID’s native integration with Snowflake.. Together, BigID and Snowflake can enable customers to reduce risk, protect their sensitive data, accelerate governance, and achieve continuous data compliance.

“By continuing to invest in our partnership with Snowflake, we’re empowering our customers to get more value from their data, proactively protect it, and extend modern data visibility and control across the new tech stack,” said Iulia Stefoi-Silver, Vice President, Technology Alliances at BigID. “We’re looking forward to even deeper integrations in the coming months – and are thrilled to partner so closely with Snowflake.”

“As a Premier Partner, BigID has received a designation given to Snowflake technology partners with a strong reference architecture to help our customers take ownership of their data,” said Raja Balakrishnan, Senior Product Manager at Snowflake. “Our partnership with BigID aligns with our ethos to continually enable Snowflake users to adapt to changing compliance regulations and governance needs.”

Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto