BIGtoken Provides New Path to Ad Targeting With Opt-In Data

 SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have.

The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data still reigns supreme and for brands, managing customer relationships is more important now than ever before.

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SRAX’s BIGtoken is a platform that enables people to own and earn from their data. With more than 16 million users worldwide, BIGtoken is a CCPA compliant data set, which is very valuable when third-party data sets are in question. The platform offers informed opted-in consumer data from survey responses, connections to consumers’ online accounts, and touchpoints across their consumer journeys.

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“This is a crucial time for all businesses, not just in California, but worldwide,” says Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “California is one of the first states to implement data protection laws in the United States, but many other states are already following suit. As the nation and the rest of the world progresses to more stringent privacy laws, BIGtoken is well-positioned to provide targeting and measurement methodologies to brands when other data sets and services are in question.”

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