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data management technology

Artificial Intelligence Wades Through Murky MRO Inventory Data To Drive Down Costs with Better Business Decisions

Webinar from Verusen and Accenture Details How AI and Predictive Analytics Clarify Data Across Multiple Systems to Right-Size Plant Inventories The ability of artificial intelligence (AI) to improve visibility of ERP inventory data, as well as the implementation timeline for using AI on a daily basis, were among the top interests of participants during a recent webinar, "Taking Stock of AI Technology for Inventory Management." The webinar featured expert advice from CEO Paul Noble of Verusen, an innovator in materials…

CCPA is Effective and Most Companies Are Not Compliant

BIGtoken Provides New Path to Ad Targeting With Opt-In Data  SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have. The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data…

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

BIGtoken Will Ingest Point-Of-Sale Data from Millions of ZAP Users to Increase Accessible Data for Advertisers SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines. Through the co-marketing partnership, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP. Users who join both platforms and agree to share…

SRAX Partners with Major CPG Brands to Launch New BIGtoken Feature, BIG Rewards

BIGtoken Amplifies Its Market Opportunities with Brand Research and Offers SRAX, Inc., a digital marketing and consumer data management technology company, announces it has entered into new partnerships with major consumer packaged goods (CPG) brands to launch BIG Rewards™, a new feature of SRAX's consumer-managed data marketplace, BIGtoken. BIG Rewards enables marketers to engage BIGtoken's nearly 16 million users to participate in brand research and exclusive offers, effectively expanding BIGtoken's commercial…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings

Social Reality, Inc., a digital marketing and consumer data management technology company, announces that BIGtoken users will have the option to donate their earnings to The ALS Association. The announcement comes just as The ALS Association has launched its Challenge Me campaign in observance of the fifth anniversary of the ALS Ice Bucket Challenge. As part of its digital fundraising initiative, the Association will introduce a new spin on its digital fundraising by accepting cash donations from consumers' BIGtoken data…

SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their…

Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX…