BIGtoken Amplifies Its Market Opportunities with Brand Research and Offers
SRAX, Inc., a digital marketing and consumer data management technology company, announces it has entered into new partnerships with major consumer packaged goods (CPG) brands to launch BIG Rewards™, a new feature of SRAX’s consumer-managed data marketplace, BIGtoken. BIG Rewards enables marketers to engage BIGtoken’s nearly 16 million users to participate in brand research and exclusive offers, effectively expanding BIGtoken’s commercial capabilities, and solving data problems across the digital marketing and advertising industry.
Through BIG Rewards™, U.S. BIGtoken users will have the ability to earn bonus points for participating in exclusive promotions with specific brands and retailers, and for taking part in brand research. Users can participate by first completing a short survey about a brand, retailer, or product; they can then scan their receipts for related product purchases to earn bonus BIGtoken points. BIG Rewards™ not only provides users with the opportunity to benefit from discounts on their everyday purchases, it also enables users to get paid immediately on those earnings.
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“This initiative represents one of many ways we can provide BIGtoken offerings beyond data targeting,” says Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “BIG Rewards™ addresses the need for brand research during a time when consumers’ behavior towards brands are in constant flux. BIGtoken is quickly becoming a one-stop shop, enabling brands to utilize the BIG platform for research and build digital media campaigns around deep insights.”
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“This commercial expansion will be extremely valuable in the shopper marketing space especially as data regulation continues to grow,” says George Stella, Vice President of SRAX Shopper, SRAX’s shopper marketing vertical. “Increased data regulation will make it challenging for media partners to activate against the current state of data. BIG Rewards™ allows brands to position themselves as advocates for their customers’ privacy. It also enables the brands to create future-proof insights while driving verified purchases of products at their retail locations.”
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