Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX at $5 per common share in a private placement.
The digital ad industry in Asia is projected to grow to more than $300 billion by 2022. Users in Asia will be able to control how their data is used and be compensated for sharing.
“SRAX, with an already strong worldwide presence, is looking forward to increasing users in Asia who can earn from their data. By cooperating with consumers on the use of their data, Asia marketers and media buyers will gain a more accurate picture of the consumer and benefit from a higher quality data set,” said Christopher Miglino, CEO and Founder of SRAX. “With the growth of Asia’s digital ad spending, it’s an exciting time to enter the Asia market. This furthers our continued mission to become the undisputed platform to offer everyone in the world choice, transparency, and compensation for their data.”
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SRAX will begin development of BIGtoken Asia immediately, with plans to officially launch by 2020. BIG continues to revolutionize advertising and data management for both consumers and advertisers all over the world. The platform rewards consumers for participating in the sales of their digital data, in turn, generating high-quality data for advertisers that will pay to have access to better, consumer-verified and permissioned information for their media campaigns.
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Social Reality, Inc. is a digital marketing and consumer data management technology company. SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.
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